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				<title>POSCO named the World’s Most Competitive Steelmaker for the 15th consecutive year</title>
				<link>https://newsroom.posco.com/en/posco-named-the-worlds-most-competitive-steelmaker-for-the-15th-consecutive-year/</link>
				<pubDate>Fri, 27 Dec 2024 08:27:31 +0000</pubDate>
				<dc:creator><![CDATA[parky]]></dc:creator>
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									<description><![CDATA[Global Steel Authority WSD Recognized POSCO, and Evaluated 23 Criteria for 35 Global Steel Giants POSCO Achieves a Perfect Score of 10 in five Key Areas,]]></description>
																<content:encoded><![CDATA[<p><i><b><span style="color: #005793;"><span style="color: #005793;">Global Steel Authority WSD Recognized POSCO, and Evaluated 23 Criteria for 35 Global Steel Giants</span></span></b></i></p>
<p><i><b><span style="color: #005793;"><span style="color: #005793;">POSCO Achieves a Perfect Score of 10 in five Key Areas, Including Technological Innovation, Processing Costs, and Upstream and Non-Steel Businesses</span></span></b></i></p>
<hr />
<p>POSCO has been recognized as the “World’s Most Competitive Steelmaker” for the 15th consecutive year.</p>
<p>World Steel Dynamics (WSD), a well-known global steel analysis institution, revealed the results of its World-Class Steelmaker Rankings for 2024 on December 22 (local time in New York).</p>
<p>Established in 1999, WSD has, since 2002, evaluated 35 steel companies worldwide based on 23 criteria, including technological innovation, production scale, cost reduction, processing costs, financial soundness, customer access, and raw material procurement.</p>
<p>POSCO achieved the top overall ranking with a score of 8.62 out of 10, despite facing difficult sales conditions both domestically and internationally, including stagnant domestic demand, a surge in low-cost imported steel, and escalating global trade tensions. The company earned top scores in five categories: technological innovation, processing costs, skilled labor, mergers and joint ventures, and upstream and non-steel industries.</p>
<p>These rankings are an essential reference point for assessing the management performance and future potential of major global steel companies.</p>
<p>Earlier this year in April, POSCO was named a Sustainability Champion by the World Steel Association for the third consecutive year. Additionally, at the Steelie Awards in October, the company won top honors in three categories: technological innovation, communications, and education &amp; training.</p>
<p><img class="alignnone size-full wp-image-26711" src="https://newsroom.posco.com/en/wp-content/uploads/2024/12/20241227_news_en_a_img01-1.jpg" alt="" width="960" height="308" srcset="https://newsroom.posco.com/en/wp-content/uploads/2024/12/20241227_news_en_a_img01-1.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2024/12/20241227_news_en_a_img01-1-800x257.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2024/12/20241227_news_en_a_img01-1-768x246.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
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				<title>The Steel Wire&#8217;s Top 7 Stories of 2017</title>
				<link>https://newsroom.posco.com/en/steel-wires-top-7-stories-2017/</link>
				<pubDate>Fri, 29 Dec 2017 21:42:56 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list. &#160; #1 How Smart]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list.</span></p>
<div id="attachment_13468" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" target="_blank" rel="noopener"><img class="wp-image-13468" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" alt="Robots in a smart manufacturing industry." width="900" height="602" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-800x535.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-768x513.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-1024x685.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Smart factories are bringing AI, IoT and Big Data to the manufacturing industry.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/how-smart-factories-are-redefining-the-manufacturing-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#1 How Smart Factories are Changing the Manufacturing Industry </b></a></h2>
<p><span style="font-weight: 400;">The Fourth Industrial Revolution is bringing AI, IoT and other automated technologies into people’s lives and changing the way they live and interact with one another. It is also bringing about change in the manufacturing industry as more companies embrace smart factories to further enhance efficiency, performance and safety. Take a deeper look at how smart factories are reinventing the manufacturing industry. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How Factories Produce Steel- the Smart Way</b></a></p>
<div id="attachment_13467" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" target="_blank" rel="noopener"><img class="wp-image-13467" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" alt="POSCO GIGA STEEL on display." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO GIGA STEEL also offers electric vehicle manufacturers a lightweight material solution.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#2 POSCO GIGA STEEL Increases Strength, Improves Safety in Autos</b></a></h2>
<p><span style="font-weight: 400;">This year, POSCO GIGA STEEL set a new, industry standard for strength and formability for auto steel. The advanced high-strength steel (AHSS) is an automaker’s dream come true as it falls into the strongest category of steel commercially available today. Plus, its lightweight property makes it the perfect solution for manufacturers trying to design safe, high-performing and sustainable vehicles. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-expert-steel-achieved-peak-lightweighting-2/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Has Steel Achieved Its Peak in Lightweighting?</b></a></p>
<div id="attachment_13470" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13470" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg" alt="Lithium-ion battery in an iPhone." width="900" height="503" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-800x447.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-768x430.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg 1500w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Lithium-ion batteries are found in some of the most popular devices available today. (Source: <a href="http://bgr.com/2016/01/12/lithium-ion-battery-stanford-researchers/" target="_blank" rel="noopener">BGR</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#3 POSCO’s Innovation Shapes the Ever-Growing Lithium Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO is the world’s 5th largest steel producer, but it’s got more up its sleeves than just steel. This year, POSCO developed game-changing technology that extracts lithium from water in just 8 hours to one month. Traditionally the task takes anywhere from 12 to 18 months. To add, the new technology can achieve a purity rate of 99.9 percent and increases the lithium recovery rate to over 80 percent.</span></p>
<p><span style="font-weight: 400;">Lithium is a central component in rechargeable batteries for electronics such as smartphones, laptops and most importantly, electric vehicles (EVs). Heading into 2018, POSCO is well-positioned to be an industry leader in a rapidly-growing market for EV batteries. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</b></a></p>
<div id="attachment_13469" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" target="_blank" rel="noopener"><img class="wp-image-13469" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" alt="POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3 during the opening ceremony." width="900" height="666" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#4 POSCO Gets “Smart” with Pohang Blast Furnace No.3</b></a></h2>
<p><span style="font-weight: 400;">In June, one of POSCO’s oldest and the world’s 5th largest blast furnace got a makeover with some added AI. After undergoing 102 days of repairs, Pohang Blast Furnace No.3 came back much bigger with an expanded furnace volume of 5600㎥, compared to its original volume of 3795㎥ from its beginnings in 1978. Plus, Pohang Blast Furnace No.3 now has smart sensors to monitor operations and detect malfunctions or accidents before they happen. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/make-steel-oldie-goodie-blast-furnace/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How to Make Steel with an Old(ie but Goodie) Blast Furnace</b></a></p>
<div id="attachment_13466" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13466" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" alt="Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales from POSCO Maharashtra." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales talk to the Steel Wire.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-leads-indias-growing-automotive-steel-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#5 Ask an Expert: POSCO Leads India’s Growing Automotive Steel Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO Maharashtra is POSCO’s leading subsidiary. Three of their employees gave the Steel Wire an insider’s look into the company’s success, despite a challenging market environment and government restrictions. The team in India implemented positive changes in the company’s steel quality, production processes and customer service to become a leading solution-provider for their automotive partners. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/revving-growth-indias-automotive-market-full-gear/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Revving Up for Growth: India’s Automotive Market is In Full Gear</b></a></p>
<div id="attachment_13464" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13464" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg" alt="A fleet of GM Chevy Bolt EVs under inspection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg 1600w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">EVs, autonomous vehicles and shared mobility will drastically change the auto industry. (Source: <a href="https://electrek.co/2017/06/13/gm-self-driving-chevy-bolt-ev/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#6 Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></h2>
<p><a href="https://profiles.stanford.edu/stephen-zoepf" target="_blank" rel="noopener"><span style="font-weight: 400;">Stephen Zoepf</span></a><span style="font-weight: 400;">, executive director at the Center for Automotive Research at Stanford University, was the first speaker at POSCO’s 2017 Global EV Materials Forum. Zoepf shared his vision of what the future automotive market will look like and its implications for car manufacturers, suppliers and drivers. According to research, 60 percent of the cars in the U.S. will be running on electric batteries by 2030, and those cars will mostly be part of a shared mobility service. Traditional ways of car production, distribution and consumption will undergo massive change and companies will have to find ways to stay competitive in the new market dynamics. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/looking-back-early-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Forgotten Fleet: Looking Back on Early Electric Vehicles for a Better Future</b></a></p>
<div id="attachment_13465" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13465" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg" alt="Three steel dresses from Naim Josefi’s 2017 F/W GANGS collection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg 1101w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Steel dresses from Naim Josefi’s 2017 F/W GANGS collection. (Source: Naim Josefi)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-expert-fashion-forward-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#7 Ask an Expert: Fashion Forward with Steel</b></a></h2>
<p><span style="font-weight: 400;">Fashion designer </span><a href="http://www.naimjosefi.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Naim Josefi</span></a><span style="font-weight: 400;"> opened new possibilities for steel application with his 2017 F/W GANGS collection which included dresses made of elaborate steel sequins and laser-printed jeans. He is also known for his 3D-printed high heels that provide the perfect fit. The artist has a passion for fusing technology into his work and finding more sustainable ways to create beautiful clothes and says he will continue to use steel as a high-tech, fashion material. </span></p>
<p><span style="font-weight: 400;">Heading into a new year in 2018, the Steel Wire promises to be the best source of steel industry news and continue to provide exclusive, insightful and interesting stories.</span></p>
<p>&nbsp;</p>
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				<title>POSCO Reaches 20 Million Tons of Production Using FINEX Technology</title>
				<link>https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/</link>
				<pubDate>Thu, 07 Dec 2017 18:11:49 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[blast furnace]]></category>
		<category><![CDATA[china steel]]></category>
		<category><![CDATA[chinese steel]]></category>
		<category><![CDATA[cost-effective]]></category>
		<category><![CDATA[environmentally-friendly]]></category>
		<category><![CDATA[FINEX]]></category>
		<category><![CDATA[FINEX 2]]></category>
		<category><![CDATA[FINEX 3]]></category>
		<category><![CDATA[finex plant]]></category>
		<category><![CDATA[FINEX production]]></category>
		<category><![CDATA[FINEX Technology]]></category>
		<category><![CDATA[HCI technology]]></category>
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		<category><![CDATA[world steelmaker]]></category>
									<description><![CDATA[POSCO put its first FINEX-based commercial production facilities into operation in 2007, and recently reached 20 million cumulative tons of molten iron]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO put its first FINEX-based commercial production facilities into operation in 2007, and recently reached 20 million cumulative tons of molten iron production after 10 years and 8 months.</span></p>
<div id="attachment_13415" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Employees.jpg" target="_blank"><img class="wp-image-13415 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Employees.jpg" alt="POSCO employees gather outside the FINEX technology production facilities for a photo." width="960" height="406" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-Employees.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-Employees-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-Employees-768x325.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">On December 7, employees celebrated reaching 20 million tons and took a commemorative photo.</p></div>
<p><span style="font-weight: 400;">FINEX is an innovative, paradigm-shifting technology where molten iron is produced directly in a blast furnace. The process eliminates preliminary processing and uses cheaper powder-type iron ore and bituminous coal as raw materials. Subsequently, investment and production costs can be reduced by 85 percent compared to those of general blast furnaces of the same size. In addition, the technology reduces SOx and NOx emissions by 40 and 15 percent respectively, and fine dust particles can be reduced by 34 percent compared to general blast furnaces. </span></p>
<p><span style="font-weight: 400;">The beginnings of the technology date back to the 1990s when the Korean government chose POSCO’s smelting reduction steelmaking for a national project and contributed KRW 22.2 billion for research and development. </span></p>
<p><span style="font-weight: 400;">As a result, POSCO started operating the FINEX 2 plant with an annual production capacity of 1.5 million tons in 2007, and the FINEX 3 plant with an annual production capacity of 2 million tons in 2014, which now produces 10,000 tons of molten iron every day. Surprisingly, the Korean steel industry, which was heavily reliant on foreign technologies in 1968, now leads the world’s steel industry in terms of technology.</span></p>
<p><span style="font-weight: 400;">However, the path to success was filled with challenges.</span></p>
<p><span style="font-weight: 400;">In 1998, objections were raised against additional investment for the FINEX technology because there were no clear, tangible results even after KRW 60 billion was invested. Even so, POSCO management made a decision to construct a demo-plant with an additional investment of KRW 100 billion for technology development in order to secure long-term competitiveness rather than seeking immediate profit.   </span></p>
<p><span style="font-weight: 400;">In addition, POSCO convinced steelmaker Voestalpine, who was in possession of the world’s leading technology for molten iron production, to participate in the project as a partner. POSCO was able to do this by offering to cover the full cost of dispatched researchers and engineers should the technology become successful. </span></p>
<p><span style="font-weight: 400;">In 2003, there was a slight setback when the newly-opened core FINEX processing facility failed to operate successfully. However, after dozens of tests with 80 in-house professionals over 3 months, the facility was up and running. </span></p>
<div id="attachment_13413" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Molten-Iron.jpg" target="_blank"><img class="wp-image-13413 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Molten-Iron.jpg" alt="Hot molten iron coming out of the FINEX technology plant." width="960" height="406" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Molten-Iron.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Molten-Iron-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Molten-Iron-768x325.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">Molten iron is produced directly in a furnace in the FINEX plant.</p></div>
<p><span style="font-weight: 400;">Sang-ho Lee, Director in Charge of Commercialization at POIST, said, “With less than 50 years of steelmaking experience, POSCO has managed to achieve a next-generation, innovative steel-producing technology. It feels great because even though POSCO started as a fast follower of foreign technologies, we are now a leading company in the world’s steel industry with our FINEX technology.”</span></p>
<p><span style="font-weight: 400;">POSCO currently has over 200 patents for its FINEX technology and HCI technology in Korea and 50 patents in more than 20 countries worldwide. Many overseas companies have expressed an interest in FINEX, and POSCO is in talks with world-renowned steelmakers in China to export its FINEX technology.</span></p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>Not Your Typical Supplier: How a Steelmaker Found its Niche</title>
				<link>https://newsroom.posco.com/en/not-typical-supplier-steelmaker-found-niche/</link>
				<pubDate>Wed, 22 Nov 2017 08:57:43 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2008 Financial Crisis]]></category>
		<category><![CDATA[annual steel sales]]></category>
		<category><![CDATA[Asian Steel Watch]]></category>
		<category><![CDATA[auto steel]]></category>
		<category><![CDATA[automakers]]></category>
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		<category><![CDATA[SME]]></category>
		<category><![CDATA[Solution Marketing]]></category>
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		<category><![CDATA[steel overproduction]]></category>
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		<category><![CDATA[System Construction]]></category>
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		<category><![CDATA[WPP]]></category>
									<description><![CDATA[This year marks a significant milestone for POSCO as it reached 4 million tons of steel sales under its Solution Marketing initiative. Solution Marketing is a]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year marks a significant milestone for POSCO as it reached 4 million tons of steel sales under its </span><a href="https://newsroom.posco.com/en/solution-marketing-2-0-ensuring-success-planning-production/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Solution Marketing</span></a><span style="font-weight: 400;"> initiative. Solution Marketing is a customized, customer-oriented business practice that POSCO CEO Kwon Ohjoon implemented in</span><a href="https://newsroom.posco.com/en/2014-posco-global-evi-forum-1-steel-supplier-solution-partner/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> 2014 when he was first inaugurated</span></a><span style="font-weight: 400;">. It entails POSCO’s involvement in its partners’ projects from the beginning stages of development as more than just a steel supplier.</span></p>
<p><span style="font-weight: 400;">Since 2014, sales of products combined with Solution Marketing have tripled, and sales of POSCO’s World Premium Products (WPP) have increased by 56 percent. </span></p>
<h2><b>It Wasn’t Always Smooth Sailing</b></h2>
<p><span style="font-weight: 400;">When the 2008 global financial crisis hit, the global economy as a whole suffered. The steel industry experienced stagnant growth, even in its subsequent recovery. From 2012 to 2016, annual steel sales remained fixed at 35 million tons.</span></p>
<div id="attachment_13224" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis.jpg" target="_blank" rel="noopener"><img class="wp-image-13224" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis.jpg" alt="A man on Wall Street sits at his desk with his hands on the back of his head staring at his computer screens that show financial stocks. " width="650" height="365" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis.jpg 980w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis-768x432.jpg 768w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">The 2008 Financial Crisis was felt in markets all over the world. (Source: <a href="http://www.scmp.com/news/hong-kong/article/1311915/2008-financial-crisis-led-surge-suicides-international-study-finds" target="_blank" rel="noopener">South China Morning Post</a>)</p></div>
<p><span style="font-weight: 400;">The main culprit for the slow recovery was overproduction, mostly from the heavily-subsidized Chinese steel industry. Between </span><a href="https://www.economist.com/blogs/economist-explains/2016/05/economist-explains-4" target="_blank" rel="noopener"><span style="font-weight: 400;">2000 and 2014, steel production doubled from 800 million to 1.6 billion tons</span></a><span style="font-weight: 400;">, exceeding the global demand for steel by 100 million tons. </span></p>
<p><span style="font-weight: 400;">As a result, steel markets around the world saw prices falling, layoffs and steel mill closures.</span></p>
<p><strong>SEE ALSO: </strong><strong><a href="https://newsroom.posco.com/en/asian-steel-watch-megatrends-shaping-future-steel-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Asian Steel Watch: Megatrends Shaping the Future of the Steel Industry</a></strong></p>
<h2><b>A Strategy for Success</b></h2>
<p><span style="font-weight: 400;">In order to stay competitive in a stagnant market, POSCO made the decision to focus on Solution Marketing and the sales of its World Premium Products (WPP) such as </span><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> for cars and </span><a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">PosMAC </span></a><span style="font-weight: 400;">for solar panels.</span></p>
<p><span style="font-weight: 400;">Solution Marketing involves hyper-customization for POSCO’s partners to deliver optimal material solutions for their products. Some notable projects this year have been with automakers </span><a href="https://newsroom.posco.com/en/gm-korea-posco-partnership-innovation/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">GM Korea</span></a><span style="font-weight: 400;"> and </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Ssangyong Motors</span></a><span style="font-weight: 400;"> for the launch of their new models made of POSCO GIGA STEEL. POSCO gave them full support from development and R&amp;D to testing and post-production evaluations, redefining the role of a steel supplier. </span></p>
<div id="attachment_13225" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2017-All-New-Chevy-Cruze.png" target="_blank" rel="noopener"><img class="wp-image-13225 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2017-All-New-Chevy-Cruze.png" alt="The 2017 All New Chevy Cruze is parked in front of a model frame of POSCO GIGA STEEL." width="650" height="380" /></a><p class="wp-caption-text">GM Korea and POSCO worked together to incorporate POSCO GIGA STEEL into the 2017 All New Chevy Cruze. (Source: <a href="http://www.gm-korea.co.kr/gmkorea/index.do" target="_blank" rel="noopener">GM Korea</a>)</p></div>
<p><span style="font-weight: 400;">As a result, POSCO&#8217;s operating profit margin (individual basis) was 10.8 percent in 2016, making it one of the highest performing steel companies in the world. Its recovery and </span><a href="https://newsroom.posco.com/en/poscos-q317-results-highlight-continued-growth/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">growth continued into 2017</span></a><span style="font-weight: 400;">.</span></p>
<p><strong>SEE ALSO: </strong><strong><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">6 Reasons Why POSCO GIGA STEEL is Ideal for Automakers</a></strong></p>
<h2><b>Cultivating the Industry </b></h2>
<p><span style="font-weight: 400;">Following its continued success with Solution Marketing, POSCO is now determined to share its insights and technology with up and coming small and medium-sized enterprises (SMEs). POSCO has completed 32 shared-growth projects through which they work with SMEs to develop ways to cut costs, improve the quality of their work, provide financial assistance and education and training. </span></p>
<p><span style="font-weight: 400;">One of the most recent projects for shared growth is a collaborative business model called “System Construction” that provides a framework for effective technical cooperation among POSCO’s partners in the construction industry. The model was developed jointly with </span><a href="https://www.reuters.com/finance/stocks/companyProfile/008260F.KS" target="_blank" rel="noopener"><span style="font-weight: 400;">NI Steel</span></a><span style="font-weight: 400;"> and entails systemizing composite materials such as beams, floor decks, exterior panels and roofing materials, all based on joint R&amp;D from both parties. </span></p>
<div id="attachment_13223" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction.jpg" target="_blank" rel="noopener"><img class="wp-image-13223" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-1024x433.jpg" alt="Two workers having a discussion while looking at a construction site." width="650" height="275" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction.jpg 1300w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Under System Construction, workers from various sectors come together for joint development.</p></div>
<p><span style="font-weight: 400;">POSCO is continuing its efforts to advance its competitiveness by providing material and technical solutions to its partners, and along the way, fostering the growth of SMEs in various industries to ensure a more stable and robust economy.</span></p>
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				<title>Why POSCO&#8217;s 1H17 Performance is Worthy of Applause</title>
				<link>https://newsroom.posco.com/en/poscos-1h17-performance-worthy-applause/</link>
				<pubDate>Fri, 28 Jul 2017 17:10:05 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017]]></category>
		<category><![CDATA[7CGL]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[KRW]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[lithium battery]]></category>
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		<category><![CDATA[recycled battery]]></category>
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		<category><![CDATA[secondary battery]]></category>
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		<category><![CDATA[world steel figures]]></category>
		<category><![CDATA[world steel figures 2017]]></category>
									<description><![CDATA[This year, POSCO has plenty to celebrate. Last month in June, POSCO was named the World’s Most Competitive Steelmaker for the 7th year in a row by World Steel]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year, POSCO has plenty to celebrate. Last month in June, POSCO was named the</span><a href="https://newsroom.posco.com/en/posco-named-worlds-competitive-steelmaker-7th-consecutive-year/" target="_blank" rel="noopener"><span style="font-weight: 400;"> World’s Most Competitive Steelmaker </span></a><span style="font-weight: 400;">for the 7th year in a row by World Steel Dynamics, a global steel information service provider. It received the highest points for five categories: technology innovation, cost reduction, labor proficiency, restructuring and investment environment. Also, according to </span><a href="https://www.worldsteel.org/en/dam/jcr:0474d208-9108-4927-ace8-4ac5445c5df8/World+Steel+in+Figures+2017.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Figures 2017</span></a><span style="font-weight: 400;">, POSCO is the 5th largest steel producer in the world. </span></p>
<p><span style="font-weight: 400;">POSCO continues to contribute to the growing steel industry by producing large amounts of high-quality steel for its partners, and has its sights on non-steel businesses as well. The continued efforts to stay ahead of global trends, provide solutions to partners as well as to produce the highest quality steel are what keep POSCO in the top ranks.</span></p>
<p><span style="font-weight: 400;">Here are 6 more memorable highlights from 2017 so far.</span></p>
<h2><b>1. POSCO&#8217;s First Lithium Extraction Plant</b></h2>
<p>On February 7th, POSCO opened its first lithium extraction plant, <a href="https://newsroom.posco.com/en/koreas-first-lithium-production-plant/" target="_blank" rel="noopener">PosLX</a> at Gwangyang Works in Korea. It is expected to produce 2500 tons of lithium carbonate per year, making POSCO the first company to produce lithium on a commercial scale in Korea.</p>
<div id="attachment_12529" style="width: 580px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/07/The-opening-ceremony-of-PosLX.jpg" target="_blank" rel="noopener"><img class="wp-image-12529" src="https://newsroom.posco.com/en/wp-content/uploads/2017/07/The-opening-ceremony-of-PosLX.jpg" alt=" POSCO CEO Ohjoon Kwon and employees at the opening ceremony of PosLX" width="570" height="241" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/07/The-opening-ceremony-of-PosLX.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/The-opening-ceremony-of-PosLX-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/The-opening-ceremony-of-PosLX-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/The-opening-ceremony-of-PosLX-1024x433.jpg 1024w" sizes="(max-width: 570px) 100vw, 570px" /></a><p class="wp-caption-text">The opening ceremony of PosLX</p></div>
<p><span style="font-weight: 400;">Traditionally, the process of extracting lithium takes 12 to 18 months. In comparison, POSCO’s new, sustainable technology only requires as little as 8 hours up to a maximum of one month to extract high-purity lithium. The materials produced at PosLX will supply LG Chem, Samsung SDI and POSCO ESM, a subsidiary company that specializes in cathode materials for secondary batteries.</span></p>
<h2><b>2. Leading Supplier of Electric Steel Plates</b></h2>
<p><span style="font-weight: 400;">On February 20, POSCO opened its newly-expanded, </span><a href="https://newsroom.posco.com/en/7-ways-posco-building-sustainable-world/" target="_blank" rel="noopener"><span style="font-weight: 400;">non-oriented silicon steel facility</span></a><span style="font-weight: 400;"> for producing environmentally-friendly electric vehicle drive motors. The expansion increased POSCO’s output of non-oriented silicon steel (Hyper NO) from 80,000 to 160,000 tons, making POSCO the leading supplier of electric steel plates both domestically and internationally. </span></p>
<div id="attachment_12530" style="width: 580px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Non-oriented-silicon-steel-facility.jpg" target="_blank" rel="noopener"><img class="wp-image-12530" src="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Non-oriented-silicon-steel-facility.jpg" alt="POSCO CEO Ohjoon Kwon at the non-oriented silicon steel facility with employees" width="570" height="321" /></a><p class="wp-caption-text">POSCO CEO Ohjoon Kwon at the non-oriented silicon steel facility (Source: <a href="http://news.mk.co.kr/newsRead.php?year=2017&amp;no=120286" target="_blank" rel="noopener">MK News</a>)</p></div>
<p><span style="font-weight: 400;">The demand for environmentally friendly vehicles is growing, and with it the demand for top-grade electric steel plates. In 2020, the projected demand for such parts will reach more than 1 million tons. POSCO has its eyes on the market, aiming to develop high-quality, customized materials for electric vehicle manufacturers.</span></p>
<h2><b>3. Release of POSCO’s GIGA STEEL Ad</b></h2>
<p><span style="font-weight: 400;">In March, POSCO ran a nationwide TV ad for </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> in Korea to showcase the superiority of POSCO&#8217;s next-generation automotive steel material. This is the first time POSCO put out a specific steel product and not the company brand at the forefront of an ad campaign. In order to convey the strength and light weight of the product, the advertisement included a strength test comparing GIGA STEEL to aluminum. The test proved POSCO GIGA STEEL to be over three times stronger than aluminum. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/AuibHcF8Jjs?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>4. Commercialization of a High Manganese Steel Production Technology </b></h2>
<p><span style="font-weight: 400;">In April, POSCO commercialized the world&#8217;s first high manganese steel production process technology using molten manganese ferroalloy (FeMn). This technology takes place at </span><a href="https://newsroom.posco.com/en/steel-makes-circular-economy-go-round/" target="_blank" rel="noopener"><span style="font-weight: 400;">PosLM </span></a><span style="font-weight: 400;">(POSCO Liquid Manganese), a heat insulation facility that can store high-purity molten ferromanganese alloy. The technology boosts profitability by reducing the processing time by half and increasing production efficiency by more than 10 percent using a non-solid type of molten iron.</span></p>
<div id="attachment_12531" style="width: 580px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Hot-Liquid-Steel.jpg" target="_blank" rel="noopener"><img class="wp-image-12531" src="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Hot-Liquid-Steel.jpg" alt="Hot liquid steel being poured out" width="570" height="241" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Hot-Liquid-Steel.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/Hot-Liquid-Steel-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/Hot-Liquid-Steel-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/Hot-Liquid-Steel-1024x433.jpg 1024w" sizes="(max-width: 570px) 100vw, 570px" /></a><p class="wp-caption-text">Hot Liquid Steel</p></div>
<p>&nbsp;</p>
<h2><b>5.  Completion of 7CGL for POSCO GIGA STEEL</b></h2>
<p><span style="font-weight: 400;">On April 26, POSCO completed the world&#8217;s first steel plate factory specifically for GIGA STEEL. </span><a href="https://newsroom.posco.com/en/posco-completes-automotive-steel-plant-exclusively-posco-giga-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">7CGL</span></a><span style="font-weight: 400;">, which has an annual production capacity of 500,000 tons, is attracting attention as the world&#8217;s first factory to produce both GA (hot-dip galvannealed) and GI (hot-dip galvanized) steel plates among 1.5-class automobiles. POSCO secured its position as a global automotive steel plate maker through the completion of 7CGL, its 12th steel plate factory. POSCO has been able to reduce investment costs and secure cost competitiveness by carrying out both factory design and construction internally.</span></p>
<div id="attachment_12532" style="width: 580px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Opening-ceremony-for-7CGL.jpg" target="_blank" rel="noopener"><img class="wp-image-12532 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/07/Opening-ceremony-for-7CGL.jpg" alt="Employees gather for the opening ceremony for 7CGL, a POSCO GIGA STEEL sheet factory" width="570" height="345" /></a><p class="wp-caption-text">Opening ceremony for 7CGL (Source: <a href="http://businesskorea.co.kr/english/news/industry/11932-car-steel-posco-expand-high-end-auto-steel-production" target="_blank" rel="noopener">Business Korea</a>)</p></div>
<p>&nbsp;</p>
<h2><b>6. Completion of POSCO’s Steel Forming Laboratory</b></h2>
<p><span style="font-weight: 400;">On May 11, POSCO completed their </span><a href="https://newsroom.posco.com/en/posco-completes-construction-new-steel-forming-laboratory/" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Forming Laboratory at the POSCO’s Global R&amp;D Center</span></a><span style="font-weight: 400;"> in Songdo, Korea, built to provide customized support for partners. POSCO is building a one-stop development system from technology development to production verification. At the core of this program is the advanced customer-oriented research infrastructure that can evaluate products in advance and develop leading technologies in a production environment similar to that of POSCO’s customers. This development will further strengthen POSCO’s solution marketing 2.0.</span></p>
<div id="attachment_12535" style="width: 580px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/07/POSCO’s-Steel-Forming-Laboratory.jpg" target="_blank" rel="noopener"><img class="wp-image-12535" src="https://newsroom.posco.com/en//wp-content/uploads/2017/07/POSCO’s-Steel-Forming-Laboratory.jpg" alt="An employee works at the Steel Forming Laboratory in POSCO’s Global R&amp;D Center" width="570" height="862" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/07/POSCO’s-Steel-Forming-Laboratory.jpg 588w, https://newsroom.posco.com/en/wp-content/uploads/2017/07/POSCO’s-Steel-Forming-Laboratory-529x800.jpg 529w" sizes="(max-width: 570px) 100vw, 570px" /></a><p class="wp-caption-text">The Steel Forming Laboratory at POSCO’s Global R&amp;D Center</p></div>
<p><span style="font-weight: 400;">Despite a difficult market environment, POSCO continues to provide high-quality steel products for its partners through close cooperation and customized research. Additionally, POSCO’s expansion into non-steel sectors will not only bring added value, but help POSCO stay ahead of the changes the fourth industrial revolution will bring.  </span></p>
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				<title>POSCO Completes Construction of New Steel Forming Laboratory</title>
				<link>https://newsroom.posco.com/en/posco-completes-construction-new-steel-forming-laboratory/</link>
				<pubDate>Thu, 11 May 2017 10:00:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[coating weight]]></category>
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		<category><![CDATA[durability]]></category>
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									<description><![CDATA[On May 11, POSCO held an opening ceremony to celebrate the completion of its Steel Forming Laboratory at the POSCO Global R&#38;D Center in Songdo, Korea. More]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">On May 11, POSCO held an opening ceremony to celebrate the completion of its Steel Forming Laboratory at the POSCO Global R&amp;D Center in Songdo, Korea. More than 80 people joined the event, including the employees of customers like GM Korea, Renault-Samsung Motors and Ssangyong Motor Company, and officials of the construction company.</span></p>
<p><span style="font-weight: 400;">In-hwan Oh, President of POSCO, said, &#8220;We implemented a customer-oriented core research infrastructure to help us evaluate products in a production environment similar to that of customers. By doing this, we aim to develop leading technologies and provide preemptive and proactive solutions to customers.&#8221;</span></p>
<p><span style="font-weight: 400;">The Steel Forming Laboratory will be used exclusively to evaluate the products ordered by POSCO customers by looking at properties such as formability, weldability, coating weight, corrosion resistance, and fatigue life. These evaluations will also be used to provide basic customer support such as quality certification. The new Steel Forming Laboratory will primarily be used for more differentiated tasks such as providing application technology solutions involving steel products.</span></p>
<p><span style="font-weight: 400;">The Steel Forming Laboratory houses various equipment, including roll forming machines and presses, which are used to evaluate the formability of steel products such as POSCO GIGA STEEL and develop new forming technologies. POSCO is the first steelmaker in Korea to use the 2,000-ton hydraulic press in order to evaluate the formability of large components such as the side outers of automobiles. In addition, other equipment such as the high-speed crash test machine, full-scale fatigue test machine, and wheel durability test machine can evaluate the impact and durability of the molded parts of automobiles. They also provide customized analysis results using 3D scanners.</span></p>
<div id="attachment_11749" style="width: 598px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/05/POSCO_content_watermark_170522-1.jpg" target="_blank"><img class="wp-image-11749 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/05/POSCO_content_watermark_170522-1.jpg" alt="A POSCO employee can be seen operating the 2000-ton hydraulic press, the first to be purchased by a domestic steelmaker." width="588" height="889" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/05/POSCO_content_watermark_170522-1.jpg 588w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/POSCO_content_watermark_170522-1-529x800.jpg 529w" sizes="(max-width: 588px) 100vw, 588px" /></a><p class="wp-caption-text">POSCO’s new Steel Forming Laboratory has various facilities for the evaluation and advancement of large components for customers. Above, a POSCO employee can be seen operating the 2000-ton hydraulic press, the first to be purchased by a domestic steelmaker.</p></div>
<p><span style="font-weight: 400;">POSCO will use these machines to implement its “POSCO One-Stop Development” system, making it possible to perform every step from developing application technologies for steel products to production verification testing without the involvement of customers, a move towards further reinforcing its Solution Marketing services. </span></p>
<p><span style="font-weight: 400;">Customers may find it difficult to adopt newly developed steel grades right away, but with POSCO evaluating formability (one of the mandatory criteria for selecting steel products) on behalf of its customers, the burden of selecting new steel grades will be reduced. </span></p>
<p><span style="font-weight: 400;">POSCO will continue to pursue shared growth by conducting joint research with not only large OEM companies, but also small and medium-sized parts companies that find it relatively more difficult to operate various testing machines.</span></p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>NAIAS 2017: Safety in Steel Paves the Way for the Cars of the Future</title>
				<link>https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/</link>
				<pubDate>Fri, 20 Jan 2017 16:52:58 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2017 NAIAS]]></category>
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									<description><![CDATA[The North American International Auto Show (NAIAS, or the Detroit Motor Show) began on January 11 with over 61 new vehicles and 5,000 journalists from more]]></description>
																<content:encoded><![CDATA[<p>The <a href="http://naias.com/" target="_blank">North American International Auto Show</a> (NAIAS, or the Detroit Motor Show) began on January 11 with over 61 new vehicles and 5,000 journalists from more than 60 countries. The NAIAS not only demonstrates the current direction of consumer demand but also paints a picture of where the industry is headed.</p>
<p>&nbsp;</p>
<div id="attachment_10384" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/posco_content_watermark_1300x550_170120_1/" rel="attachment wp-att-10384"><img class="wp-image-10384 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1.jpg" alt="POSCO_content_watermark_1300x550_170120_1" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-300x127.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">Volkswagen brought back its iconic Microbus in the form of a new electric, self-driving ID Buzz concept car. (<a href="https://www.engadget.com/2017/01/08/volkswagen-id-buzz-concept-self-driving-electric-microbus/" target="_blank">Engadget</a>)</p></div>
<p>&nbsp;</p>
<p>The headlines from the Consumer Electronic Show (CES) were <a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/" target="_blank">all about self-driving, electric, and connected cars</a>. As these topics continued to be highlighted at NAIAS (see the new Volkswagen ID Buzz pictured above), there was also a focus on the importance of structural design.</p>
<p>Innovations in high-strength steel have allowed car makers to reduce the weight of vehicles without compromising safety. From large sedans to electric vehicles, advances in steel were spotted all throughout this year’s NAIAS with <a href="https://www.edmunds.com/car-news/auto-shows/2017-detroit-auto-show-2017-bmw-5-series.html" target="_blank">BMW’s new 5 Series</a> and <a href="http://www.chron.com/cars/article/Ford-shows-off-its-2018-F-150-pickup-at-Detroit-10847070.php" target="_blank">Ford’s new 2018 F-150</a> both showing off their lightweight aluminum and high-strength steel compounds that helped shed more than 100 kg from the BMW model.</p>
<p>The push to make vehicles lighter raises safety concerns. Lighter cars require lighter steel, and to make lighter steel there are typically other compromises that have to be made. POSCO, however, with its advanced high-strength automotive steel, has found the solution for automakers to make cars that are both safe and lightweight.</p>
<div id="attachment_10385" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/posco_content_watermark_1300x550_170120_2/" rel="attachment wp-att-10385"><img class="wp-image-10385 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2.jpg" alt="POSCO_content_watermark_1300x550_170120_2" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">The new BMW 5 Series (left) and Ford F150 (right) made their debut at the North American International Auto Show. Both models used advanced high-strength steel to reduce weight and maintain safety. (<a href="http://naias.com/press/resources/" target="_blank">NAIAS Image Archive</a>)</p></div>
<p>&nbsp;</p>
<h2><strong>POSCO’s Lightweight Auto Solutions Increase Safety</strong></h2>
<p>In 2016, POSCO became <a href="https://newsroom.posco.com/en/posco-announces-new-steel-sheets-at-detroit-motor-show/" target="_blank">the first steelmaker to participate at NAIAS</a>, displaying its advanced high-strength steel for automobiles, including its the PosM Steel and hot press forming steel (HPF). PosM Steel is five times stronger than other types of steel making it great for impact absorption and increased safety.</p>
<p>&nbsp;</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/g4Cisf8mGVo?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p>Providing a rapid solution upgrade for strengthened crash requirements, the safety of POSCO’s advanced materials has been certified by the Insurance Institute for Highway Safety (IIHS). In addition, the strength and crashworthiness of POSCO’s advanced steel solution received a score of 5 stars from USNCAP and ‘good’ safety ratings on the IIHS Moderate Overlap Front and Small Overlap Front tests. By reducing possible safety concerns with high strength body solutions, POSCO is able to contribute to the advancement of global auto manufacturers.</p>
<p>With steel being more important than ever in the auto industry, POSCO’s commitment to improving the strength and safety in its automotive steel has helped it maintain its position as a global industry leader. <a href="http://wardsauto.com/north-american-international-auto-show/steel-industry-makes-presence-known-auto-show" target="_blank">As Gregory Warden of GM said</a>, “there is a whole new generation of steel coming” – and POSCO is helping to lead the way by creating new solutions that guarantee safety and fit the unique needs of its partners.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>New Technologies &#038; Evolving Industries at CES 2017</title>
				<link>https://newsroom.posco.com/en/smart-energy-smart-tech-ces-2017/</link>
				<pubDate>Tue, 10 Jan 2017 11:00:01 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[If you expected the Consumer Electronics Show (CES) to be all about TVs, PCs, and connected homes, you might be in for a surprise. Now in its 50th year, CES]]></description>
																<content:encoded><![CDATA[<p>If you expected the Consumer Electronics Show (CES) to be all about TVs, PCs, and connected homes, you might be in for a surprise. Now in its 50<sup>th</sup> year, CES decided to expand its Marketplaces and showcase new technologies in <a href="http://www.ces.tech/Show-Floor/Marketplaces/Smart-Energy">Smart Energy</a> and <a href="http://www.ces.tech/Show-Floor/Marketplaces/Sleep-Tech">Sleep Tech</a> – two areas where POSCO has also been working to advance its own steel technology.</p>
<p>While the Smart Energy Marketplace featured innovative products that provide electricity in more sustainable ways, the Sleep Tech Marketplace showcased exciting sleep-related technologies aimed at improving health through better sleep. Check out some of the recent advancements below and let us know what you think!</p>
<p>&nbsp;</p>
<p><strong>The Smart Energy Marketplace: Cleaner &amp; Sustainable Electricity </strong></p>
<p>As they do every year, tech giants and startups used CES to debut their new products and ideas. Just when it seemed that the market was saturated with enough cool floating Bluetooth speakers and mobile charging cases, CES 2017 took it to another level with new solar-powered gadgets.</p>
<ul>
<li>Designed by Lemon Technology, <a href="http://www.lemon-california.com/">The California Roll</a> is the first solar-powered, waterproof speaker. It lasts up to 20 hours with only 7 hours of sunlight, includes voice recognition capabilities, and uses NFC to offer a faster and more reliable connection with less energy consumption. Because it is waterproof, the California Roll is good to go, rain-or-shine.</li>
<li>When your smartphone battery dies, <a href="http://ipowerup.com/">iPowerUp</a> is a case that can recharge the phone from solar cells located on the back. Its solar panels store energy and then charge your phone when an outlet is unavailable.</li>
</ul>
<p>POSCO’s work in developing smart energy technology can be seen in the World Premium Product, <a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/">PosMAC</a> (POSCO Magnesium Aluminum alloy Coating). Solar cells need to be installed with materials that are both lightweight and sturdy enough to withstand the elements. PosMAC is uniquely suited for <a href="https://newsroom.posco.com/en/solar-energy-development-key-future-energy/">solar energy development</a> because it is durable, light weight, and non-corrosive.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/YZHMRDeuDa0?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p><strong>The Sleep Tech Marketplace: Better Sleep &amp; Improved Health </strong></p>
<p>Trouble sleeping? CES showcased a possible solution at its Sleep Tech Marketplace. In its first year, the marketplace showcased several products that help regulate your body’s circadian rhythm and provide a more peaceful sleep.</p>
<ul>
<li>If noises are keeping you up at night, <a href="http://www.meetnightingale.com/">Nightingale</a> is a device that plugs into an outlet and masks common indoor and outdoor noises that can disrupt sleep patterns by adding ambient sounds, called “sound blankets.” Two speakers placed in two different units in a room utilize the walls to reflect sound and blend it into the background.</li>
<li><a href="http://m.pegasiglass.com/en/about.html">PEGASI Smart Sleep Glasses</a> solves a series of sleep related issues by generating lights of specific wavelengths to stimulate the suprachiasmatic nucleus on the hypothalamus, which controls the circadian rhythms that help regulate sleeping patterns.</li>
</ul>
<p>POSCO has also been working to develop technologies that can help regulate sound for more peaceful sleep. <a href="https://newsroom.posco.com/en/tag/posco-poscozy/">PosCoZy</a> was designed to provide a more peaceful and quieter living experience through a flooring system that can greatly reduce impact noise between floors in apartment buildings and offices. PosCoZy’s manganese Z-clips’ resistance to vibrations are 4x higher than regular steel. What’s more, PosCoZy helps reduce the sound of typical walking from 50 decibels to just 40dB, while impact sounds are lowered from 58dB to 38dB. That means you can sleep through the night without hearing the party going on upstairs.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/4072k-S3nB4?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p style="text-align: left;">Bigger and bolder than ever before, CES 2017 took great strides with new marketplaces, including the smart energy and sleep tech industries. POSCO continues to develop pioneering solutions alongside these breakthrough innovations as well to find advanced solutions for the 21<sup>st</sup> century.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>The 8 Biggest Stories of 2016</title>
				<link>https://newsroom.posco.com/en/8-biggest-stories-2016/</link>
				<pubDate>Fri, 06 Jan 2017 11:00:07 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[2016 POSCO Global EVI Forum]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Credit Ratings]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Human Solutions]]></category>
		<category><![CDATA[Korean Business Hall of Fame]]></category>
		<category><![CDATA[KRW]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[most competitive steelmaker]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO Daewoo]]></category>
		<category><![CDATA[POSCO Maharashtra]]></category>
		<category><![CDATA[POSTIM]]></category>
		<category><![CDATA[Radiation Facility]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[Southeast Asia]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel sheet]]></category>
		<category><![CDATA[steelmaker]]></category>
		<category><![CDATA[Taejoon Park]]></category>
		<category><![CDATA[Thailand CGL]]></category>
		<category><![CDATA[Vietnam]]></category>
		<category><![CDATA[World Premium Products]]></category>
									<description><![CDATA[2016 was another big year for POSCO. Despite facing difficult market conditions, POSCO reaffirmed its position as a leader in the steel industry as it was]]></description>
																<content:encoded><![CDATA[<p>2016 was another big year for POSCO. Despite facing difficult market conditions, POSCO reaffirmed its position as a leader in the steel industry as it was named the Most Competitive Steelmaker in the world for the 7<sup>th</sup> year in a row. In addition, POSCO continued its push to drive innovation while also improving the quality of its advanced World Premium Products for its customers all over the world.</p>
<p>Take a look back at the 8 biggest stories from The Steel Wire in 2016.</p>
<p>&nbsp;</p>
<h3>1. World&#8217;s Most Competitive Steelmaker for the 7th Consecutive Year</h3>
<p>POSCO was once again <a href="https://newsroom.posco.com/en/posco-named-worlds-competitive-steelmaker-7th-consecutive-year/" target="_blank" rel="noopener">named the world&#8217;s most competitive steelmaker for the 7th consecutive year</a> by World Steel Dynamics (WSD). In addition, POSCO became the only steel company in the world to be simultaneously listed on both the <a href="https://newsroom.posco.com/en/posco-ranks-40th-most-sustainable-corporation-in-the-world/" target="_blank" rel="noopener">Global 100 Most Sustainable Corporations in the World</a> and the <a href="https://newsroom.posco.com/en/posco-listed-djsi-12-consecutive-years-first-world-steel-industry/" target="_blank" rel="noopener">Dow Jones Sustainability Index (DJSI)</a>.<a href="https://newsroom.posco.com/en/8-biggest-stories-2016/4-taejoon-parks-induction-into-the-korean-business-hall-of-fame/" rel="attachment wp-att-10204"><br />
</a> <a href="https://newsroom.posco.com/en/8-biggest-stories-2016/1-worlds-most-competitive-steelmaker-for-the-7th-consecutive-year/" rel="attachment wp-att-10201"><br />
</a><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/1-worlds-most-competitive-steelmaker-for-the-7th-consecutive-year/" rel="attachment wp-att-10201"><img class="aligncenter size-full wp-image-10201" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/1.-Worlds-Most-Competitive-Steelmaker-for-the-7th-Consecutive-Year.jpg" alt="1. World's Most Competitive Steelmaker for the 7th Consecutive Year" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/1.-Worlds-Most-Competitive-Steelmaker-for-the-7th-Consecutive-Year.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/1.-Worlds-Most-Competitive-Steelmaker-for-the-7th-Consecutive-Year-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/1.-Worlds-Most-Competitive-Steelmaker-for-the-7th-Consecutive-Year-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/1.-Worlds-Most-Competitive-Steelmaker-for-the-7th-Consecutive-Year-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<h3><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/5-posco-strengthens-its-foundations-with-its-unique-innovation-model/" rel="attachment wp-att-10205"><br />
</a> <a href="https://newsroom.posco.com/en/8-biggest-stories-2016/6-a-culture-of-shared-growth-is-set-into-motion-through-human-solutions/" rel="attachment wp-att-10206"><br />
</a>2. POSCO Earns More than KRW 1 Trillion in Profits and Improved Credit Ratings</h3>
<p>For the first time in four years, POSCO&#8217;s consolidated quarterly <a href="https://newsroom.posco.com/en/posco-exceeds-krw-1-trillion-operating-profits-third-quarter-2016/" target="_blank" rel="noopener">operating profits exceeded KRW 1 trillion</a>. POSCO also saw significant improvements in the overseas subsidiaries as operating profits for Mexico’s CGL, Vietnam’s cold-rolling factory, and India’s POSCO Maharashtra shot up considerably last year. In addition, CEO Ohjoon Kwon’s corporate restructuring initiatives helped pave the way for improved <a href="https://newsroom.posco.com/en/moodys-upgrades-poscos-credit-ratings-stable/" target="_blank" rel="noopener">credit ratings</a>.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/2-posco-earns-more-than-krw-1-trillion-in-profits-and-improved-credit-ratings/" rel="attachment wp-att-10202"><img class="aligncenter size-full wp-image-10202" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/2.-POSCO-Earns-More-than-KRW-1-Trillion-in-Profits-and-Improved-Credit-Ratings.jpg" alt="2. POSCO Earns More than KRW 1 Trillion in Profits and Improved Credit Ratings" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/2.-POSCO-Earns-More-than-KRW-1-Trillion-in-Profits-and-Improved-Credit-Ratings.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/2.-POSCO-Earns-More-than-KRW-1-Trillion-in-Profits-and-Improved-Credit-Ratings-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/2.-POSCO-Earns-More-than-KRW-1-Trillion-in-Profits-and-Improved-Credit-Ratings-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/2.-POSCO-Earns-More-than-KRW-1-Trillion-in-Profits-and-Improved-Credit-Ratings-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
<h3>3. POSCO Expands with Thailand CGL and other Overseas Endeavors</h3>
<p><a href="https://newsroom.posco.com/en/posco-holds-completion-ceremony-thailand-cgl-southeast-asias-first-automotive-steel-sheet-plant/" target="_blank" rel="noopener">Thailand CGL (Continuous Galvanizing Line), Southeast Asia’s first automotive steel sheet plant</a> was completed in August 2016. In addition, POSCO expanded its overseas presence by signing agreements with Iranian steelmaker PKP to construct a <a href="https://newsroom.posco.com/en/posco-to-build-integrated-steel-mill-in-iran/" target="_blank" rel="noopener">FINEX-CEM integrated steel mill</a> capable of producing 1.6 million tons a year.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/3-posco-expands-with-thailand-cgl-and-other-overseas-endeavors/" rel="attachment wp-att-10203"><img class="aligncenter size-full wp-image-10203" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/3.-POSCO-Expands-with-Thailand-CGL-and-other-Overseas-Endeavors.jpg" alt="3. POSCO Expands with Thailand CGL and other Overseas Endeavors" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/3.-POSCO-Expands-with-Thailand-CGL-and-other-Overseas-Endeavors.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/3.-POSCO-Expands-with-Thailand-CGL-and-other-Overseas-Endeavors-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/3.-POSCO-Expands-with-Thailand-CGL-and-other-Overseas-Endeavors-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/3.-POSCO-Expands-with-Thailand-CGL-and-other-Overseas-Endeavors-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
<h3>4. Taejoon Park’s Induction into the Korean Business Hall of Fame</h3>
<p>POSCO’s honorary chairman, <a href="https://newsroom.posco.com/en/posco-honorary-chairman-taejoon-park-admitted-korean-business-hall-fame/" target="_blank" rel="noopener">Taejoon Park, was inducted into the Korean Business Hall of Fame</a>. He was recognized for transforming Yeongil Bay in Pohang from what was considered a wasteland into a steel mill that produces more than 21 million tons per year.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/4-taejoon-parks-induction-into-the-korean-business-hall-of-fame/" rel="attachment wp-att-10204"><img class="aligncenter size-full wp-image-10204" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/4.-Taejoon-Park’s-Induction-into-the-Korean-Business-Hall-of-Fame.jpg" alt="4. Taejoon Park’s Induction into the Korean Business Hall of Fame" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/4.-Taejoon-Park’s-Induction-into-the-Korean-Business-Hall-of-Fame.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/4.-Taejoon-Park’s-Induction-into-the-Korean-Business-Hall-of-Fame-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/4.-Taejoon-Park’s-Induction-into-the-Korean-Business-Hall-of-Fame-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/4.-Taejoon-Park’s-Induction-into-the-Korean-Business-Hall-of-Fame-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
<h3>5. POSCO Strengthens its Foundations with its Unique Innovation Model</h3>
<p><a href="https://newsroom.posco.com/en/poscos-10th-anniversary-qss-innovation-dna-lasting-corporation/" target="_blank" rel="noopener">POSCO’s unique innovation program, QSS+</a>, part of POSCO’s <a href="https://newsroom.posco.com/en/posco-great-brought-postim/" target="_blank" rel="noopener">POSTIM</a>, celebrated its 10<sup>th</sup> anniversary. Compared to previous years, the number of ideas suggested by employees tripled, and six smart factory pilot activities were also promoted. A &#8216;special compensation system&#8217; was also implemented to award outstanding IP projects.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/5-posco-strengthens-its-foundations-with-its-unique-innovation-model/" rel="attachment wp-att-10205"><img class="aligncenter size-full wp-image-10205" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/5.-POSCO-Strengthens-its-Foundations-with-its-Unique-Innovation-Model.jpg" alt="5. POSCO Strengthens its Foundations with its Unique Innovation Model" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/5.-POSCO-Strengthens-its-Foundations-with-its-Unique-Innovation-Model.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/5.-POSCO-Strengthens-its-Foundations-with-its-Unique-Innovation-Model-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/5.-POSCO-Strengthens-its-Foundations-with-its-Unique-Innovation-Model-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/5.-POSCO-Strengthens-its-Foundations-with-its-Unique-Innovation-Model-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
<h3>6. A Culture of Shared Growth is Set into Motion through “Human Solutions”</h3>
<p>In 2016, POSCO’s advanced Solution Marketing and World Premium Products reached new heights. At the <a href="https://newsroom.posco.com/en/posco-evi-forum-impresses-solution-marketing/" target="_blank" rel="noopener">2016 POSCO Global EVI Forum</a>, customers heard from experts and industry leaders about POSCO’s unique approach to building proactive steel solutions for its customers. And in 2016, sales of World Premium Products reached a record high and accounted for 48.1% of POSCO’s total sales.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/6-a-culture-of-shared-growth-is-set-into-motion-through-human-solutions/" rel="attachment wp-att-10206"><img class="aligncenter size-full wp-image-10206" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/6.-A-Culture-of-Shared-Growth-is-Set-into-Motion-through-“Human-Solutions”.jpg" alt="6. A Culture of Shared Growth is Set into Motion through “Human Solutions”" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/6.-A-Culture-of-Shared-Growth-is-Set-into-Motion-through-“Human-Solutions”.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/6.-A-Culture-of-Shared-Growth-is-Set-into-Motion-through-“Human-Solutions”-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/6.-A-Culture-of-Shared-Growth-is-Set-into-Motion-through-“Human-Solutions”-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/6.-A-Culture-of-Shared-Growth-is-Set-into-Motion-through-“Human-Solutions”-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
<h3>7. POSCO Completes its 4<sup>th</sup>-generation Synchrotron Radiation Facility</h3>
<p>POSCO completed its <a href="https://newsroom.posco.com/en/pohang-4th-generation-synchrotron-radiation-facility-begins-testing-2/" target="_blank" rel="noopener">4th-generation synchrotron radiation facility</a> in September, the third of its kind in the world after America and Japan. With the accelerator, researchers can capture movements as brief as a femtosecond (1/1,000,000,000,000,000 of a second). POSCO has high hopes for the accelerator to play a role in future pharmaceutical research &amp; development, biotechnology, clean energy, IT, new material technology, and semiconductors.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/7-posco-completes-its-4th-generation-synchrotron-radiation-facility/" rel="attachment wp-att-10207"><img class="aligncenter size-full wp-image-10207" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/7.-POSCO-Completes-its-4th-generation-Synchrotron-Radiation-Facility.jpg" alt="7. POSCO Completes its 4th-generation Synchrotron Radiation Facility" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/7.-POSCO-Completes-its-4th-generation-Synchrotron-Radiation-Facility.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/7.-POSCO-Completes-its-4th-generation-Synchrotron-Radiation-Facility-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/7.-POSCO-Completes-its-4th-generation-Synchrotron-Radiation-Facility-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/7.-POSCO-Completes-its-4th-generation-Synchrotron-Radiation-Facility-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
<h3>8. A Fresh Start as POSCO Daewoo</h3>
<p>Daewoo International, incorporated by POSCO Group in 2010, <a href="https://newsroom.posco.com/en/new-name-posco-daewoo-makes-new-start/" target="_blank" rel="noopener">announced its new name, POSCO DAEWOO</a>, as a step towards establishing itself as a leading global trade company. Soon after, POSCO Daewoo signed agreements with a gas-fired powerplant in Myanmar, an Indonesia state-owned shipyard, the Ministry of the Interior of Peru, and the Brazilian navy.</p>
<p><a href="https://newsroom.posco.com/en/8-biggest-stories-2016/8-a-fresh-start-as-posco-daewoo/" rel="attachment wp-att-10208"><img class="aligncenter size-full wp-image-10208" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/8.-A-Fresh-Start-as-POSCO-Daewoo.jpg" alt="8. A Fresh Start as POSCO Daewoo" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/8.-A-Fresh-Start-as-POSCO-Daewoo.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/8.-A-Fresh-Start-as-POSCO-Daewoo-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/8.-A-Fresh-Start-as-POSCO-Daewoo-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/8.-A-Fresh-Start-as-POSCO-Daewoo-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>&nbsp;</p>
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				<title>POSCO’s Smart Factory: A Thinking Steel Mill</title>
				<link>https://newsroom.posco.com/en/poscos-smart-factory-thinking-steel-mill/</link>
				<pubDate>Fri, 11 Nov 2016 16:03:02 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Guaranteeing Quality Control]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Smart Factory]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[steelmaker]]></category>
		<category><![CDATA[technology]]></category>
									<description><![CDATA[Manufacturing has long been an industry run by traditional practices of mass production, but with changing times, smarter systems are becoming a necessity.]]></description>
																<content:encoded><![CDATA[<p>Manufacturing has long been an industry run by traditional practices of mass production, but with changing times, smarter systems are becoming a necessity.</p>
<p>This is where POSCO’s Smart Factory comes in. As a leading steelmaker, POSCO prides itself as being one of the most innovative manufacturing companies in the world, and by incorporating cutting-edge technology in its day-to-day operations, it’s easy to see how this is possible.</p>
<p>&nbsp;</p>
<p><strong>How Does It All Work?</strong></p>
<p>The Smart Factory is all-encompassing: not only does this system cover the actual machinery of POSCO’s steel manufacturing through the IoT and artificial intelligence, but also highly-tuned wearables that ensure workplace safety.</p>
<p>Smart technology is not something new to POSCO, as it has <a href="https://newsroom.posco.com/en/posco-looks-to-internet-of-things-iot-for-a-safer-workplace/" target="_blank">embraced the IoT to create safer workplaces in the past</a>.</p>
<p>The Smart Factory takes POSCO’s already-firm hold over smart manufacturing technology, and applies it to a broader purpose. Enhancing facilities by making them smarter not only helps workers, but improves the product overall.</p>
<p>Now, how exactly does this Smart Factory work, and what does it really do?</p>
<p><strong> </strong></p>
<p><strong>Starting with the Basics: Operation Management</strong></p>
<p>Steel manufacturing facilities are large and complex, and in order to create the best product, the major units need to be properly managed.</p>
<p><img class="aligncenter size-full wp-image-9877" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-5.jpg" alt="POSCO’s Smart Factory: A Thinking Steel Mill" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-5.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-5-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-5-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-5-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>One example is the monitoring of a rolling mill. POSCO’s Smart Factory houses rolling mills with IoT sensors attached, which collect data for analysis. These pieces of equipment are crucial to the steelmaking process – they take semi-finished slabs and flatten and elongate them.</p>
<p>The Smart Factory analyzes the data, and automatically sends out directions to control settings for an optimized operating environment. Whenever the sensors detect abnormal signals, operators can zoom in on inspecting its whereabouts.</p>
<p>If there is a case where external support is needed, the Smart Factory takes into account the skills of the workers on site, and evaluates what is needed. 3D blueprints examine facilities for enhanced efficiency, using virtual simulation to study the facility from the inside-out.</p>
<p>&nbsp;</p>
<p><strong>Guaranteeing Quality Control</strong></p>
<p>One of the reasons why POSCO is considered a premium steel producer is because of the quality of its products. Hence, it is crucial that its facilities are able to perform to the best standards possible.</p>
<p><img class="aligncenter size-full wp-image-9871" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-4.jpg" alt="POSCO’s Smart Factory: A Thinking Steel Mill" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-4.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-4-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-4-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-4-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>With the Smart Factory, POSCO is able to identify any defects during the production process prior to the final stages of the operation.</p>
<p>The system carefully examines each product from start to finish, monitoring raw materials from initialization to checking the state of a nearly-finished product entering a blast furnace.</p>
<p>In the chance that a defect does manifest, the Smart Factory scans the products to diagnose the problem. As a program meant to learn, the operation determines the exact cause of the defect, taking into account how to prevent it from occurring again in the future.</p>
<p>&nbsp;</p>
<p><strong>Enhanced Support from Artificial Intelligence (AI)</strong></p>
<p><img class="aligncenter size-full wp-image-9873" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-2.jpg" alt="POSCO’s Smart Factory: A Thinking Steel Mill" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-2.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-2-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-2-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-2-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>The most interesting ingredient in POSCO’s Smart Factory is artificial intelligence (AI) – which is utilized to create an optimized environment without human interference.</p>
<p>AI allows the facility to be able to conduct inspections throughout the facility, independently assessing issues and automatically assigning solutions given the available information. It is one of the elements that contribute to the unique nature of the Smart Factory.</p>
<p>&nbsp;</p>
<p><strong>Predicting through Simulation</strong></p>
<p><img class="aligncenter size-full wp-image-9872" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-4.jpg" alt="POSCO’s Smart Factory: A Thinking Steel Mill" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-4.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-4-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-4-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-4-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>The Virtual Factory is a 3D virtual facility that is a replication of the actual factory environment, simulating the production process and predicting the quality of new products.</p>
<p>With this technology, POSCO established a system that would create new, high-quality products in a shorter period of time.</p>
<p>The Virtual Factory also serves as a source for new employees to learn how to operate facilities, minimizing the chance for errors.</p>
<p>&nbsp;</p>
<p><strong>Prioritizing Employee Safety</strong></p>
<p>Last, but definitely not least, POSCO’s Smart Factory model incorporates managing employee safety in smarter ways.</p>
<p>Sensors are installed in the workplace to pick up on any harmful stray gases, noises and temperatures, and notify operators of threats. They also look out for people working on site, monitoring and alerting employees in situations where they might be close to hazardous objects.</p>
<p><img class="aligncenter size-full wp-image-9874" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_05.jpg" alt="POSCO’s Smart Factory: A Thinking Steel Mill" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_05.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_05-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_05-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_05-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>Wearables have been used for safety purposes in the past at POSCO, and with the addition of Smart Bands, workers working in harmful environments will be able to better prevent injuries. Data from the band is sent to a control center for immediate action in case of trouble.</p>
<p>&nbsp;</p>
<p><strong>Smart Factory, Smart Company</strong></p>
<p>POSCO has already involved the IoT to develop improved safety measures, but now with the Smart Factory, the entire production process has advanced for the sake of creating better products in the future.</p>
<p>The Smart Factory transforms the conventional idea of a steel mill into an intuitive operating system, promising faster production, higher-quality goods and safer work environments.</p>
<p>Matching its position as a leading global steelmaker, POSCO’s Smart Factory gives evidence of the company’s optimized facilities for creating the most reliable steel products available worldwide.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-9282" src="https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article.jpg" alt="Related Article" width="1300" height="76" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article-800x47.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article-768x45.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article-1024x60.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p align="left"><a href="https://newsroom.posco.com/en/posco-looks-to-internet-of-things-iot-for-a-safer-workplace/" target="_blank">POSCO Looks to Internet of Things (IoT) for a Safer Workplace</a></p>
<p>&nbsp;</p>
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