However, the prominence of ridesharing services and the advent of self-driving cars are rapidly changing the ways we move around, and according to experts, vehicle ownership will likely decrease.

Despite these challenging circumstances, however, worldsteel believes steel is not only relevant, but it’s also crucial for the development and innovation of future vehicles.

What advantages does steel have, and how can it help take POSCO’s neo-mobility concept even further? Let’s find out as POSCO Newsroom presents worldsteel, “Future Mobility Solutions Will Have Steel at Their Heart.”

As the world’s mobility systems undergo profound changes, providers will continue to be reliant on steel to help overcome a number of key challenges.

Automotive transport sits at a critical junction. Patterns of mobility and the methods of getting from A to B are shifting in response to disruption from new technologies and more sustainable approaches to resource management.

Operators are looking at the ways we move and the environments in which we do it. Vehicle ownership will likely decrease, with integrated ridesharing, sustainable methods of public transport and automated vehicles set to represent a larger proportion of journeys.

This change will have to be reflected in the infrastructure that supports these new methods of mobility. Specially designed street signs and architecture will help signpost journeys for automated vehicles, while the quality and predictability of our road surfaces will grow in importance.

Steel intensive technologies such as battery storage and integrated charging infrastructure for electric vehicles also represent a key enabling factor that must be addressed if the next generation of automotive transport is to achieve mainstream adoption.

Some providers have explored installing charging infrastructure in the roads themselves, with steel belts in the vehicle tyres and steel electrodes under the highway surface allowing for charging to take place while in motion.

l Reinventing the Wheel?

It is not just transport infrastructure that is changing, the essential design of automotive interiors and exteriors are being rethought in line with shifting ergonomic demands. These new vehicles will be more of a shared living or working space on wheels than a traditional car or van.

Renault’s EZ-GO concept comfortably allows for six passengers and with its batteries and engine placed under the floor of the vehicle and a panoramic glass roof design, it offers a ride experience that maximises exterior views and passenger comfort.

As automotive design becomes more aligned with that of interior and living spaces, the need to maximise the room available in vehicles without compromising on safety will only grow.

Also, as populations rise and car ownership is likely to decrease, ensuring public transport services are able to accommodate a rise in passengers is highly important. The need for more efficient and sustainable transport will inevitably lead to more people making journeys in a smaller number of vehicles.

l A Place for Steel

The rollout of automated transport solutions will bring a renewed focus on safety. Some concepts, such as the EZ-GO, will have capped speed limits to ensure safety, as well as light and sound displays for pedestrian awareness due to their silent running.

Even with these measures there will be a need for robust vehicle chassis in case of collision. Advanced high-strength steels (AHSS) can offer this protection without forcing automotive designers to compromise on panoramic views and interior comfort and adaptability.

The light-weighting advantages of AHSS will also be paramount as operators look to squeeze as much performance out of battery technology as possible. Lowering weight without compromising on safety will allow for extended maximum ranges for e-vehicles, with corresponding impacts on networks as charging stations can be more spread out.

Batteries will also require high levels of protection from collisions, with high-strength housings crucial as this allows for battery placement to be optimised for ergonomic considerations without impacting on safety.

High quality electrical steel will also help reduce core losses in e-motors, improving efficiency and boosting range. The extreme strength of new electrical steels means they are also able to withstand high levels of mechanical stress, extending the lifetime of the engine and allowing for smaller high-speed motors that save on space and weight.

The new wave of vehicles will bring a renewed focus on sustainability, safety and passenger comfort. It is clear that if future mobility systems are to overcome all three of these key challenges, then steel will play a key role.

Images: © Copyright Renault Group 2018

The original content published on the worldsteel’s ‘Our Stories’ section is available at: https://stories.worldsteel.org/automotive/future-mobility-solutions/

Stephen Zoepf is the executive director at the Center for Automotive Research at Stanford University.

To kick off the forum, Stephen Zoepf, executive director at the Center for Automotive Research at Stanford University gave a presentation called “Electric Vehicles: Adapting to a Changing Marketplace” to share his insights on what future markets will look like and implications for automakers, suppliers as well as consumers.  

Here are the key takeaways.

The Future is Going to Look Very Different

According to a report by RethinkX, an independent research group, 6 trillion U.S. passenger miles will be driven in 2030, up 50 percent from 2021. Of those miles, 95 percent will be driven in self-driving, electric and shared vehicles and only 5 percent of those miles will be driven by internal combustion engine (ICE) vehicles.

The report goes on to say that autonomous EVs (A-EV) will make up 60 percent of the U.S vehicle stock, and those vehicles will be part of a shared-mobility service. As more people start to share cars, the overall number of vehicles on U.S. roads will drop from 247 million in 2020 to 44 million in 2030.

SEE ALSO: Going Autonomous: The Transformation of the Transportation Industry

The change is already happening. In 2016, shared-mobility companies such as Uber and Lyft drove 500,000 passengers per day in New York City, which is triple the number of passengers from 2015. Today, more and more automakers like Tesla and GM are also entering the shared-mobility market.

EVs are already becoming prominent in major cities around the world. (Source: Time)

The findings illustrate a future where people drive more miles with fewer cars, which are fueled by electricity, and shared instead of owned. It’s a radical visualization of the future, but one that is driven by economic forces.

By 2021, shared vehicles will be 4 to 10 times cheaper per mile than private vehicles, and American households will save an average of USD 5600 every year by switching to shared EVs from cars fueled by gas, according to RethinkX.

Zoepf shared another report by ARK investment Management which echoes the finding above- in the next ten years, people will drive three times more kilometers using half the number of cars and the number of EVs on the road will increase 10 fold.

What It Means for Car Manufacturers and Suppliers

A shrinking vehicle fleet consisting of mostly EVs can only mean one thing: a major disruption to the current automotive market.  

Right now, the average lifecycle of a car in the U.S. is 11 years. However, the majority of a car’s total mileage is driven in its early years. It’s the same for shared vehicles, but they are driven about 80,000- 90,000 km per year, 10 times the distance of privately-owned cars. What this shows is a compression of the vehicle lifespan in its first 3 to 4 years.

These statistics pose critical concerns for automakers.

Will overall vehicle sales decrease in the coming future? According to Zoepf, that’s the wrong question to ask. Instead, automakers should be asking “will I make money?” Automakers have a couple of choices. They can either adapt early on and manufacture EVs and/or A-EVs at a competitive price, or become a shared-mobility provider. Early movers such as Tesla, GM and Volvo are already shifting their business strategies to fit these models.

GM recently launched Maven, a car-sharing service. (Source: The Verge)

Another question to ask is how these trends will affect vehicle design. With shortened vehicle life-cycles, manufacturers can either design cars to last only 3 to 4 years for quick replacements, or opt for the aviation model where the vehicle will be built to last, but the interior parts, such as seats, will be replaced frequently. Whatever route manufactures choose to take, gaining a competitive edge in vehicle and service quality early on will be key.

What Will This Mean for Vehicle Material Suppliers?

If building cars to last is no longer a primary priority, will car makers downgrade their materials? The short answer is not a chance.

Through a customer survey study Zoepf conducted of 60,000 Zipcar customers, he showed that the number one factor when choosing a car is safety. However, there is no one, ideal model or type of car that is preferred in a shared mobility framework. The purpose of the trip determines the type of vehicle, and the success of a shared mobility service provider will depend on the variety of cars it can provide – all with competitive safety ratings.

POSCO ICT already has ChargEV stations set up across Korea. (Source: POSCO ICT)

The supplier’s role will be to continue providing high-quality materials that can boost the safety and cost competitiveness of future vehicles. Steel suppliers have to keep developing lightweight and high-strength steels like POSCO GIGA STEEL, and research new materials that can boost the competitiveness of EVs such as POSCO’s Hyper NO for motor cores, battery materials and POSCO ICT’s EV charging service and infrastructure.

There remain numerous challenges that lie ahead for a greener and safer future with EVs and A-EVs, and it might take longer than experts predict for lawmakers, corporations and consumers to all agree on an optimal mobility model. However, change is already underway and automakers and suppliers alike need to strategize and adapt early on to take advantage of the upcoming opportunities.

For more information on how advanced automotive steel can benefit automakers looking for lightweight and sustainable steel solutions, take a look at our infographic on POSCO GIGA STEEL or read the full report here. 

Cover photo courtesy of GOV.UK.

POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for 10% of the global automotive steel sheet market. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL.

POSCO GIGA STEEL, the Beginning of a New Era

POSCO GIGA STEEL represents the apex of steel technology as it is lightweight, strong, and highly formable – exactly what automakers are looking for. Innovations in POSCO’s manufacturing processes reduce both its production emissions and price, making it a more sustainable and affordable option for car makers compared to other lightweight materials. See how POSCO GIGA STEEL is opening a new era for automotive steel in the video below.

POSCO GIGA STEEL Provides Strength & Safety

Automotive steel is categorized according to its tensile strength. POSCO GIGA STEELS fall into the highest category, which includes steels with a tensile strength rated at more than 1 GPa (Gigapascal), meaning it can withstand more than 100 kilograms-force per square millimeter. In the past, steels with tensile strength ratings this high have been problematic for automakers as they had low ductility and elongation properties.

What makes POSCO GIGA STEEL the ideal material for automakers is its ability to both bend and withstand an immense amount of weight and pressure. POSCO’s ultra high strength giga steel has up to three times more formability than other types of comparable steel on the market, making it ideal for manufacturers.

A car’s safety can also be enhanced significantly when POSCO GIGA STEEL is applied to a vehicle’s BIW (body in white) or front and back bumpers. POSCO GIGA STEEL is not only strong but has exceptional shock absorption during impact.

The strength and safety of POSCO GIGA STEEL have been tested and proven to meet the industry’s strictest safety standards. The POSCO Body Concept-Electric Vehicle (PBC-EV) is a lightweight and safe car body for electric vehicles made with POSCO GIGA STEEL. In safety tests, it received “five stars” from the Europe New Car Assessment Program and a “good” rating from the Insurance Institute for Highway Safety (IIHS) – the highest ratings one can receive from both organizations.

POSCO’s PBC-EV made with POSCO GIGA STEEL is both safe and lightweight.

POSCO GIGA STEEL Helps Deliver Lightweight & Sustainable Cars

Strict regulations on fuel efficiency and carbon emissions continue to push automakers to look for lighter materials to reduce the overall weight of vehicles. However, because stricter safety regulations typically require using heavier body parts, automakers are looking for both strong and light materials to build their cars. Lightweight solutions can be found in some alternative materials, such as aluminum and carbon fiber composites, but there are some drawbacks. For example, although POSCO GIGA STEEL is heavier than aluminum (when measuring equal parts area and thickness), it is more than three times stronger. Therefore, less of it is needed to manufacture products that are as light or lighter than those made with aluminum.

Car bodies manufactured with POSCO GIGA STEEL and other advanced high strength steels could see a 26% reduction in total weight when compared to cars of the same size with internal combustion engines. Considering that the average body weight of medium-sized cars in the early 2000’s was 280-300 kg, this is a remarkable achievement for automakers today.

Also, based on its life cycle assessment measuring carbon dioxide emissions from production to recycling, POSCO GIGA STEEL performs remarkably well as an eco-friendly material. According to the World Steel Association, steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount. Even after production, cumulative greenhouse gas emissions of vehicles made with steel is 10% lower when looking at the full life cycle.

POSCO GIGA STEEL Offers an Affordable Option

In automotive lightweighting, a reverse correlation often exists between price and weight. Lighter materials are typically more expensive and heavier materials usually have a lower price. POSCO GIGA STEEL helps bridge this gap by producing automotive steel that is both lightweight and cost-effective.  

Body parts made of POSCO GIGA STEEL can see significant cost savings. Alternative materials like aluminum can cost anywhere from 2.1 to 3.5 times more than POSCO GIGA STEEL. Additionally, current market prices of alternative materials are not expected to decrease over the next ten years.

Facing increasingly strict regulations, POSCO GIGA STEEL offers an ideal choice for automakers to build stronger, lighter, and more sustainable cars. According to POSCO Research Institute (POSRI), advanced high-strength steels (AHSS) like POSCO GIGA STEEL should see increased demand, accounting for 69% of total steel plates by 2023.

Throughout April & May, The Steel Wire will explore how POSCO is leading the automotive steel market with its innovative steel products like POSCO GIGA STEEL. Don’t miss any of the exciting stories from The Steel Wire – subscribe via email today. 

In order to adapt, the automotive industry is learning to make cars differently. Underpinning all of these advancements is a need for stronger, lighter, and more durable materials.

Below we take a closer look at three trends that are fundamentally changing the way consumers think about cars, and what the car industry is doing to stay ahead.

Shared Mobility

Companies like Uber and Lyft have left an indelible mark on the way people use cars. While it used to be understood that a vehicle was one’s personal property and space, those ideas are changing. Over the last five years, car sharing services have seen 30 percent annual growth, and McKinsey predicts that one out of 10 cars will be a shared vehicle by 2030.

With this much sharing, vehicles will need to be replaced more frequently as they will be used more often and experience more everyday wear and tear. As consumers move away from owning one car and begin to use services that offer on-demand vehicles for specific uses, the materials used to make these cars need to improve.

Recently, many steelmakers have been working toward advanced high-strength steel (AHSS) solutions. AHSS steel solutions are also more durable than conventional steels, making them ideal for new cars that are going to be on the road with more frequency. This advancement is necessary as consumers begin to change their driving behaviors while maintaining high standards for safety and quality in the cars they use.  

Self-Driving Cars

Self driving cars are a fairly new idea, but in a short amount of time, they have consumed the imagination of the public and R&D labs around the world. Seemingly every company in the automotive industry is working on some form of a self-driving vehicle, and even those not in the industry are getting involved (see Google’s Waymo video below).

While autonomous cars are not yet market-ready, they will be soon. However, because it causes such a dramatic shift to the way people use cars, manufacturers will need to jump many hurdles before they are fully accepted by the public at large.

As with any new technology, access will be limited and expensive. In the beginning at least, it is unlikely that self-driving cars will be affordable enough for mass distribution. In addition, they must become more accessible for consumers. Most people have never seen, much less taken a ride in, a self-driving car. It is hard for people to imagine the experience, and even more difficult for them to place their trust in a piece of software located in a multi-ton vehicle. In order to ensure the trust of consumers, the auto industry must work to manufacture cars that are safer and more secure.

Advancements made in AHSS have allowed auto manufacturers to design cars with even stronger steel. Now, with auto steel being produced that goes beyond the 1,000 MPa range, consumers can feel more at ease with the software that enables them to get the grocery store.   

Electric Vehicles

Electric cars represent the forefront of the trend toward more fuel-efficient cars. Hybrid cars that use a combination of a gasoline powered engine and a rechargeable battery captured the attention of the industry after Toyota successfully launched its Prius in 1997. As car makers race to produce an electric vehicle that is viable for mass production, seemingly every major player is working toward a true electric car solution with zero emissions.

The Chevrolet Bolt EV offers a range of 200+ miles, a key milestone for consumers. (Photo by Jeffrey Sauger for Chevrolet)

Having relied on gas powered engines for over 100 years, the change to battery powered cars is changing the fundamental nature of how a car is made. Consumers have proven unwilling to change their driving habits and expectations, so manufacturers have struggled to build electric cars that can match the performance of their gas-powered cousins.

Advancements in lightweighting are required for electric cars as they will not be equipped with gas-powered engines. Also, improvements in battery technology are also needed so that EVs can increase their driving range and allow consumers to drive distances similar to what they can today.

Innovations in steel technology have given car manufacturers ideal options for lightweighting as new advanced high-strength steels (AHSS) offer lightweight, strong automotive steel. Compared to other alternatives, these new ultra high strength steels are also more eco-friendly to produce. Advancements in lithium extraction technology have also made the process faster and more environment-friendly.

The automotive industry is going through a renaissance. New expectations from consumers coupled with stricter regulations are forcing quick changes to an industry that has moved at its own pace for 100 years. As car manufacturers work to build cars that are safer, more durable, and much lighter, POSCO’s innovations in steel technology provide material solutions that are stronger, lighter, and more durable. Together with POSCO’s work in lithium extraction technology, they have also created more eco-friendly ways to make the rechargeable batteries for electric cars.     

This month, The Steel Wire will continue to look at how POSCO is driving the future of the automotive industry with its new advanced automotive steel solutions.

Volkswagen brought back its iconic Microbus in the form of a new electric, self-driving ID Buzz concept car. (Engadget)

The headlines from the Consumer Electronic Show (CES) were all about self-driving, electric, and connected cars. As these topics continued to be highlighted at NAIAS (see the new Volkswagen ID Buzz pictured above), there was also a focus on the importance of structural design.

Innovations in high-strength steel have allowed car makers to reduce the weight of vehicles without compromising safety. From large sedans to electric vehicles, advances in steel were spotted all throughout this year’s NAIAS with BMW’s new 5 Series and Ford’s new 2018 F-150 both showing off their lightweight aluminum and high-strength steel compounds that helped shed more than 100 kg from the BMW model.

The push to make vehicles lighter raises safety concerns. Lighter cars require lighter steel, and to make lighter steel there are typically other compromises that have to be made. POSCO, however, with its advanced high-strength automotive steel, has found the solution for automakers to make cars that are both safe and lightweight.

The new BMW 5 Series (left) and Ford F150 (right) made their debut at the North American International Auto Show. Both models used advanced high-strength steel to reduce weight and maintain safety. (NAIAS Image Archive)

POSCO’s Lightweight Auto Solutions Increase Safety

In 2016, POSCO became the first steelmaker to participate at NAIAS, displaying its advanced high-strength steel for automobiles, including its the PosM Steel and hot press forming steel (HPF). PosM Steel is five times stronger than other types of steel making it great for impact absorption and increased safety.

Providing a rapid solution upgrade for strengthened crash requirements, the safety of POSCO’s advanced materials has been certified by the Insurance Institute for Highway Safety (IIHS). In addition, the strength and crashworthiness of POSCO’s advanced steel solution received a score of 5 stars from USNCAP and ‘good’ safety ratings on the IIHS Moderate Overlap Front and Small Overlap Front tests. By reducing possible safety concerns with high strength body solutions, POSCO is able to contribute to the advancement of global auto manufacturers.

With steel being more important than ever in the auto industry, POSCO’s commitment to improving the strength and safety in its automotive steel has helped it maintain its position as a global industry leader. As Gregory Warden of GM said, “there is a whole new generation of steel coming” – and POSCO is helping to lead the way by creating new solutions that guarantee safety and fit the unique needs of its partners.

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Advancements in electric cars, autonomous driving, car connectivity, and AI were on full display. Nissan and BMW unveiled plans to use Microsoft’s personal assistant technology, Cortana, with their cars. Honda became the first major manufacturer to develop an electric concept car specifically designed for ride-sharing. And as for self-driving cars – Nissan announced it would bring autonomous driving support to its Leaf electric car, Hyundai introduced one that would be affordable enough for the masses, and Audi announced a partnership with Nvidia to bring self-driving cars to market by 2020.

With all of the focus on electric cars and autonomous driving, it is easy to forget the basic building blocks that are needed to make these cars a reality. As Toyota Research Institute CEO Gill Pratt noted at CES, “Historically humans have zero tolerance of death by machine,” and for further adoption by the public, safety must be reinforced in autonomous vehicles. Increased safety in cars often goes hand-in-hand with heavier materials that can withstand more pressure. However, the push for more fuel efficient electric cars is pushing the industry to build with more lightweight components.

Car manufacturers are working to find the right balance between strength, weight, and price. The EPA has estimated that reducing a vehicle’s weight by 45kg (100lbs) will improve fuel efficiency by 1%, and while more lightweight materials do exist in aluminum and magnesium, they are often too cost-prohibitive for general use.

POSCO Body Concept Electric Vehicle

POSCO’s PBC-EV is both safe and lightweight

On this front, POSCO has been working to develop solutions for car manufacturers. The PBC-EV, or POSCO Body Concept Electric Vehicle, is one product of that research as POSCO sought to create a lighter car with the same strength and safety that is expected in today’s modern car market. POSCO focused on two main points when developing this lightweight car body. The first was the application of a combination of POSCO’s most advanced steels including TRIP, PosMCT950E, and PosMCT980B. Secondly, POSCO optimized existing construction methods and worked to introduce new techniques in order to both lighten and strengthen the body of the automobile. With its PBC-EV, POSCO was able to reduce weight by 26% while still maintaining the highest levels of body strength.

Magnesium technology

POSCO materials were used in the design of Renault’s EOLAB concept car

Many in the auto industry are setting their sights on magnesium as the future of car manufacturing. Magnesium can be easily molded and it is both lightweight and strong. Due to its high price, car makers have not fully embraced the move to magnesium yet, but POSCO is already preparing for this probability. Last month, POSCO’s World Premium Materials (WPM) – Magnesium Business Division organized a seminar with industry experts and automotive engineering students to discuss the future of magnesium in car manufacturing. Experts in magnesium, molding, bonding, and surface treatment were invited to speak about the application of magnesium technology in automobiles and students gave presentations on their own experience developing race cars.

Even though cars have been around since the late 19^th century, new ideas continue to force the industry to adapt and change. And whether it is optimizing existing manufacturing processes or working to utilize technologies for the future, POSCO remains committed to finding innovations in the auto industry.

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Cross-Industry Collaboration for Unsurpassed Innovation
At CES earlier this month in Las Vegas, the world saw how traditional and non-traditional technology industries partnered and collaborated on ways to do business and address global issues, from making roads safer to preventing illnesses. These cross-industry collaborations are becoming increasingly common and can be structured to meet multiple objectives while spanning multiple industries.
The trend of cross-market relationships is also emerging in the steel and automotive industries, specifically in the areas of lightweight vehicles, the latest innovations in steel applications and eco-design for automotive materials. Recognizing this, POSCO is making multiple efforts to step out of the oft-confining boundaries of industry and expand its services to other markets.
Among these efforts are collaborations within POSCO Group. POSCO TMC, for example, is partnering with the Group as a specialist of motor cores for electric automobiles while POSCO ChemTech is affiliated with a company specializing in battery materials. Such collaborations are exactly in line with POSCO’s policy of building a sturdy total solution-based revenue mode.
“POSCO is no longer simply a steel provider. It is a ‘total solution partner’ that works from A to Z for the complete production of automobiles,” noted POSCO executive director Wonki Kim at POSCO’s press conference at the Cobo Center in Detroit. “It will play the role of being the best assistant in reaching eco-friendly, lightweight vehicles while providing values that take a great step forward through utilization techniques such as figuration and welding based on high-quality materials as well as commercial support.”

Paving the Road to Sustainability with Steel Sheets

POSCO’s technology on display at NAIAS demonstrates the steelmaker’s unique raw materials for future eco-friendly automobiles, such as hot press forming (HPF) and PosM Steel.
The latter of the two is considered a “dream material,” as its intensity is five times stronger than other steel in terms of machinability, while it can withstand up to 100 kilograms per square millimeter. Therefore, it proves excellent in impact absorption and increased safety—one major focus regarding future automobiles.

About 30 high-strength and lightweight steel products, including POSCO’s original products, are being exhibited at this year’s NAIAS. POSCO plans to attract the attention of global automobile companies by presenting its auto body made with the world’s best car sheets.

Likewise, POSCO aims to address global automakers’ purchasing needs at NAIAS by revealing the most ideal steel plates for automobiles. The weight of this steel itself is about 26.4 percent lighter compared to mid-sized vehicles and has been verified in terms of safety. It also gives off fewer emissions of carbon dioxide compared to electric vehicles made with one-third the gravity of aluminum in comparison to iron.

POSCO “Driving” the Auto Industry Since 2010
Despite POSCO’s recent efforts to help construct the automobiles of the future, the company has been pursuing automotive endeavors for a while now. In fact, POSCO has been working toward the successful development of a sustainable electric car body ever since 2010. In just two years, POSCO launched PBC-EV, a safe, lightweight car body developed especially for electric vehicles. The weight of the PBC-EV was reduced by 26 percent compared to cars of the same size with internal combustion engines.
In addition, the car body possessed high-strength properties and received a score of five stars from EURONCAP and achieved a “Good” safety rating from IIHS. The development of PBC-EV was a result of applying the world-class Ultra High Strength Steel (UHSS) to over 40 percent of the material and optimizing advanced construction methods such as HPF (Hot Press Forming).
Other milestones were reached in 2012 when POSCO signed a joint development agreement with Renault-Samsung, and again in 2014 when the company joined in on the EOLAB production project with the French automaker. The revolutionary concept car boasts a super-efficient fuel economy of 100 kilometers per liter, thanks to its extraordinary lightness—a key to the development of future cars—enabled by the use of its state-of-the-art, high-strength steel and special magnesium panels developed in conjunction with POSCO.
Then, last year, the steelmaker held the POSCO Automobile Solution Seminar, which was attended by over 250 representatives from automotive part manufacturers, universities, R&D institutions and finished carmakers including GM Korea, Ssangyong Motors, and Renault Samsung Motors. The seminar focused on promoting POSCO’s latest technologies for automobile solutions and featured two stripped down vehicles that showcased the latest automotive design trends and materials.
Now, in 2016, POSCO continues to be at the forefront of the development of the auto industry of the future. Although it’s impossible to know for sure what the future of the automobile market will look like, one thing is for certain, according to POSCO’s managing director, Wonki Kim: “Steel is still the ‘Best Solution’ and it will continue to be in the future.”

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POSCO will exhibit its technology for the first time as a steelmaker at the North American International Auto Show in Detroit on Jan. 11 to 24.

TWIP is the “dream material” that has improved its intensity and machinability, and has been produced by POSCO for the first time as a steelmaker, representing the unique power of POSCO’s technology.

This steel’s intensity is five times stronger than other steel in terms of machinability, while withstanding up to 100 kg per mm². Therefore, it proves excellent in impact absorption and increased safety. This technology can be applied to bumper beams of automobiles. Many competitors have tried to develop TWIP, but failed to deploy it on a commercial scale.

HPF steel is hard to process when the intensity level exceeds 1.5 GP. To counteract disadvantage, HPF has increased its machinability through heat treatment. This product can be applied to center pillars to protect passengers from external accidents. POSCO has become the world’s first steelmaker to successfully produce a product in level of 2GPa. This product was first introduced as Renault’s 1 L concept car at the Paris Motor Show in 2014, and it earned favorable reviews.

POSCO will also showcase the 1GPa-TRIP, a recently developed steel with high intensity and ductility, and the PosM_XF (extra formability), the next generation TRIP with improved machinability.
For the NAIAS, POSCO aims to attract global automakers’ purchasing needs by revealing the most idealistic steel plates for automobiles.

About 30 high-strengthened and light weight products including POSCO’s original products are being exhibited at this year’s motor show. POSCO plans to get attention from global automobile companies by presenting the auto body made with most ideal and the world’s best car sheets.

The weight of the steel itself is about 26.4 percent lighter compared to mid-sized vehicles and has been verified in terms of safety. It received a five-star safety rating, as well a “good level.” which is the highest level possible, for internal performance evaluation conducted by Europe and North America’s automobile collision evaluation Institute, Euro NCAP and IIHS.

In addition, the Life Cycle Assessment (LCA), which measures the amount of CO2 discharged throughout the entire life cycle from material production to recycling, showed that the internal combustion engine body was 50 percent lower, and average electric car emission was about 9 percent less. It also gives off fewer emissions of CO2 compared to electric vehicles made with one-third the gravity of aluminum in comparison to iron.

POSCO currently supplies automobile steel sheet to the automobile manufacturers and component manufacturers, including the global top 15 companies such as Toyota, Volkswagen, and GM through 10 automobile production plants and 24 machining center. POSCO has proven its quality excellence by receiving “This Year’s Supplier” from the world’s leading automotive companies such as Toyota and GM.

POSCO is planning to expand 70 percent or more of World Premium (WP) steel sheet sales ratio by not only supplying products but also providing use of technologies such as molding and welding for customer’s best utilization of certain products through the development of solutions marketing activities.

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Could the next generation of drivers have an iCar sitting in their driveway?

The future of the car market is heating up, with Apple recently rumored to be building its own electric car. The iPhone maker has hired 200 staff members to build its own kind of vehicle by 2020, according to Bloomberg.

If Apple does enter the market, it will also face another tech competitor, Google, which has been investing in creating a self-driving car since 2010. And beyond Silicon Valley, both of the tech companies will also have to compete with Tesla Motors and luxury brands like Mercedes-Benz and Audi.

With everyone in the mix, the car of the future can be anyone’s guess.

POSCO’s research team predicts the lightweight steel will make its way into the car of the future. The research team developed new steel materials that can significantly improve gas mileage of automobiles by reducing their weight by 15 percent. Car manufacturers are currently experimenting with lightweight steel to increase fuel mileage and reduce emissions. The new steel will not only enhance passenger safety but will provide remarkable strength.

With burgeoning trends making their way into the cars of today, we can gather that a few standout features will come standard in the years ahead. Here is a list of the top six companies revolutionizing the car market of today.

Luxury meets tech: Mercedes-Benz F 015 concept car

Source: Forbes

While Mercedes-Benz’s F015 is only a research experiment of what cars in the future might look and drive like, the results are truly stunning. With a sleek exterior that beautifully reflects its environment, the self-driving car has a great balance of luxury and convenience.

According to Car and Driver magazine, the body of the car used aluminum, high-strength steel and other composite materials.

Car manufacturers have been seeking to lighten car bodies through increased use of lightweight alloys such as aluminum, rather than steel, which has a high density. However, reducing density through an increase in aluminum content within steel leads to the creation of intermetallic compounds, which has the disadvantage of making the steel rather easy to break.

POSCO’s new materials provide 50 percent enhanced strength with features that are light and soft. This means they are not easy to break when transforming compared to other low-density materials which have been studied in the past.

The use of lightweight steel also opens up opportunities for manufacturers to incorporate more tech into cars to make them an immersive living experience.

Form follows function: Google’s self-driving car

Source: Google Self-Driving Car Project

On an entirely different spectrum, Google has used functionality as a focal point for its new self-driving prototype. The pint-size car is a drastic turnaround from the gas guzzlers we’ve seen on the road. As personal cars reduce in size and shape, POSCO’s role will increasingly be affected. Smaller cars also need strength, but they can’t be heavy.

Luckily, the steelmaker’s new materials will be a great fit for the new Google car. With a production cost that is one-tenth compared to titanium and a reduction of auto weight by 15 percent, POSCO’s new steel is both cost-effective and light — and still provides excellent strength.

But while the tech company has been testing the car on the roads of California, it won’t be available for commercial use until 2020.

The autonomous car uses years of Google’s Maps technology to drive passengers comfortably and safely around town. It features two seats with plenty of leg space in the front and has a “stop” button. The car itself can only go 25 miles per hour (40 kilometers per hour), but Google plans to increase that speed in the future — maybe even going up to 100 miles per hour. 

Apple’s “Titan” project

Source: Concept iCar design by Franco Grassi

Could we be looking at the new Apple car? It might be too soon to say, but what we do know is that the iPhone maker has launched a project with some 200 employees who have previously worked for hybrid and electric car companies.

Many news organizations and experts have pointed out that Apple might not be ready to go from manufacturing gadgets to producing full-blown vehicles.

Yet if the car does go on the market, it will definitely need steel. As Investopedia pointed out in its article in May last year, “cars will always need steel, glass, an interior, a drivetrain and some form of human interface.” This bodes well for POSCO, whose lightweight, high-strength steel will always be in demand.

But it’s not as though Apple hasn’t entered the game with smartcar tech already. Just like Google, Apple plans to have its smartphones integrate with car consoles using its CarPlay platform. Passengers will be able to use the iOS system right in their in-dash touchscreens.

Practical and all electric: Nissan Leaf

Source: Wikipedia

Unlike all of the rumored vehicles and concept cars, Nissan has already released an electric vehicle that has been sold to about 40,000 buyers. It is entirely electric and is supported by a lithium-ion battery.

As part of its eco-concept design, the Nissan Leaf used recycled steel for its body. As we know already, steel has incredible recycle potential. The same steel can be used about nine times throughout the material’s life cycle. The Nissan Leaf is a great example of how steel fits into the new eco-friendly era.

Also, when drivers slow down, they’re actually helping to regenerate power. The car’s regenerative braking system helps store that power in the battery

Powerful and eco-friendly: Tesla Model S

Source: Uncrate

Car manufacturer Tesla has been at the forefront of the changing car landscape since the beginning.

The combination of luxury and eco-friendly almost seemed like oil and water before Tesla developed its lineup. And it keeps getting better. For example, the Model S P85D surpasses expectations that electric vehicles are shy, slow-moving creatures. The car goes zero to 60 miles per hour in 3.2 seconds, rivaling the Porsche 911 Turbo.

The Tesla Model S uses sheets of aluminum to reduce weight. Another alternative to reduce that weight is to use low-density steel, which also provides strength thanks to its use of intermetallic compounds.

High-end and supercharged: Audi R8 e-tron

Source: Wikipedia

Audi’s R8 e-tron electric car is truly mesmerizing. The all-electric had a profound effect when it was unveiled this month at the Geneva Auto Show, Europe’s biggest auto event. Audi is traditionally known as a luxury brand, and its jump into the electric market certainly raised some eyebrows.

The Wall Street Journal reported that the R8 is made of lightweight aluminum and carbon fiber. In fact, carbon fiber-reinforced plastics are traditionally used in sports cars, which is one of the reasons why they’re so fast.

The fact that the Audi is entering the electric car market offers the possibility that luxury cars will also be electric in the future. And with the introduction of electric cars, weight will also need to be reduced — another reason why POSCO’s new steel can help automakers achieve their weight goals.