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		<title>tallest building &#8211; Official POSCO Group Newsroom</title>
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            <title>tallest building &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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				<title>Painting City Skies with Steel Skyscrapers</title>
				<link>https://newsroom.posco.com/en/painting-city-skies-steel-skyscrapers/</link>
				<pubDate>Wed, 14 Feb 2018 11:52:39 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[america sky scraper]]></category>
		<category><![CDATA[asian Skyscrapers]]></category>
		<category><![CDATA[building material]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[china Skyscrapers]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[columns]]></category>
		<category><![CDATA[Comcast Technology Center]]></category>
		<category><![CDATA[concrete]]></category>
		<category><![CDATA[Hanking Center Tower]]></category>
		<category><![CDATA[high-performance grade steel]]></category>
		<category><![CDATA[korea Skyscrapers]]></category>
		<category><![CDATA[Lotte Tower]]></category>
		<category><![CDATA[Lotte World Tower]]></category>
		<category><![CDATA[Philadelphia skyscraper]]></category>
		<category><![CDATA[Ping An Finance Center]]></category>
		<category><![CDATA[POSCO solution marketing]]></category>
		<category><![CDATA[posco steel]]></category>
		<category><![CDATA[POSCO Steel building]]></category>
		<category><![CDATA[Salesforce Tower]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seoul Lotte World Tower]]></category>
		<category><![CDATA[Seoul skyscraper]]></category>
		<category><![CDATA[Shenzhen]]></category>
		<category><![CDATA[Shenzhen Finance Center]]></category>
		<category><![CDATA[Skyscraper material]]></category>
		<category><![CDATA[skyscrapers]]></category>
		<category><![CDATA[SM490TMC]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[steel buildings]]></category>
		<category><![CDATA[steel Skyscrapers]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[thermomechanical]]></category>
		<category><![CDATA[us skyscraper]]></category>
		<category><![CDATA[usa skyscraper]]></category>
									<description><![CDATA[Last year, 144 skyscrapers over 200 meters were built all over the world, setting a new record for the greatest number of skyscrapers built in a single year.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last year, 144 skyscrapers over 200 meters were built all over the world, setting a new record for the greatest number of skyscrapers built in a single year. The 144 skyscrapers can be found in 69 different cities across 23 countries, but more than half of them were built in China. The tall buildings come in a variety of shapes and sizes, but they have one thing in common: steel is the material serving as the backbone of the grand structures. </span></p>
<p><span style="font-weight: 400;">This year, more skyscrapers will fill the skylines of cities, mostly in Asia. Continuing on from previous years, cities, architects and the general public alike are favoring low-energy, sustainable buildings and showing a tendency to renovate existing buildings with reinforcements where possible. </span></p>
<p><span style="font-weight: 400;">Take a look at 2 of the tallest skyscrapers built in 2017, and some of the most exciting building projects coming scheduled for completion in 2018. </span></p>
<h2><b>2017: Ping An Finance Center </b></h2>
<p><span style="font-weight: 400;">The Ping An Finance Center is located in the city of Shenzhen, and is the second tallest building in China and fourth tallest building in the world. The entire structure measures </span><a href="http://www.skyscrapercenter.com/building/ping-an-finance-center/54" target="_blank" rel="noopener"><span style="font-weight: 400;">599.1 meters, or 1,965 feet</span></a><span style="font-weight: 400;">, offering 119 floors of office and retail space. </span></p>
<div id="attachment_13779" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre.jpeg" target="_blank" rel="noopener"><img class="wp-image-13779" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-1024x555.jpeg" alt="The Ping An Finance Center among other buildings in urban Shenzhen." width="750" height="406" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-1024x555.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-800x434.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-768x416.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre.jpeg 1600w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">Stainless steel keeps the Ping An Finance Center protected against the strong winds and salty climate of Shenzhen. (Source: <a href="https://www.kpf.com/projects/ping-an-financial-centre" target="_blank" rel="noopener">Kohn Pedersen Fox</a>)</p></div>
<p><span style="font-weight: 400;">The Ping An Finance Center is classified as a composite building, meaning both steel and concrete materials are used to make up the main structural parts of the skyscraper. This can apply to any of the following combinations &#8211; steel columns with concrete beam floors, steel structure with a concrete core, steel columns encased in concrete or a system of steel tubes filled with concrete. The exterior is outfitted with a </span><a href="https://newatlas.com/2017-ctbuh-skyscraper-review/52655/" target="_blank" rel="noopener"><span style="font-weight: 400;">sculpted stainless steel facade</span></a><span style="font-weight: 400;"> for maximum corrosion resistance to coastal climate. </span></p>
<h2><b>2017: Lotte World Tower</b></h2>
<p><span style="font-weight: 400;">Korea’s Lotte World Tower is the tallest building in Korea and the fifth tallest building in the world measuring 555.7 meters and 1,823 feet from the ground to the very top. Construction began in Seoul back in 2011 and took 7 years to complete. The 129-story building is made of a reinforced concrete core, concrete encased steel columns and steel floor spanning. </span></p>
<div id="attachment_13777" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower.jpg" target="_blank" rel="noopener"><img class="wp-image-13777" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-1024x683.jpg" alt="An image of Lotte World Tower in Seoul, Korea." width="750" height="500" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower.jpg 1600w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">Seoul’s Lotte World Tower was built with 40,000 tons of steel. (Source: <a href="https://www.archdaily.com/868602/seouls-lotte-world-tower-completes-as-worlds-5th-tallest-building" target="_blank" rel="noopener">Arch Daily</a>)</p></div>
<p><span style="font-weight: 400;">POSCO supplied the 40,000 tons of steel to build the Lotte World Tower, consisting of both regular and thermomechanical control processed (TMCP) steel. As part of POSCO’s solutions marketing, the company proposed using 120 mm thick high-performance grade steel (SM490TMC) instead of welding 40 mm and 80 mm thick plates together for better performance and cost efficiency. The steelmaker also proposed the use of a steel column flat plate structure and steel piping for enhanced shock, high-wind and fire resistance. </span></p>
<p><span style="font-weight: 400;">Lotte World Tower also features solar panels, wind turbines and water harvesting systems as part of a sustainable, eco-friendly design. </span></p>
<p><a href="https://newsroom.posco.com/en/steel-wonders-of-the-world-posco-steel-builds-the-world/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>SEE ALSO: Steel Wonders of the World: POSCO Steel Builds the World</b></a></p>
<h2><b>2018: Hanking Center Tower</b></h2>
<p><span style="font-weight: 400;">The </span><a href="http://www.skyscrapercenter.com/building/hanking-center-tower/15741" target="_blank" rel="noopener"><span style="font-weight: 400;">Hanking Center Tower</span></a><span style="font-weight: 400;"> scheduled for completion in March of 2018, will set a new world record as the tallest all-steel building in all of Asia. Most skyscrapers are made of a mixture of concrete and steel, but the Hanking Center Tower is composed of a unique, all-steel structural system. The main body is also detached from the core by about 9 meters, held together by a series of sky bridges and steel braces to allow the building flexibility to withstand seismic activity and maximum exposure to natural light.  </span></p>
<div id="attachment_13776" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Hanking-Center-Tower.jpg" target="_blank" rel="noopener"><img class="wp-image-13776 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Hanking-Center-Tower.jpg" alt=" A graphic representation of the completed Hanking Center Tower (left) and the building under construction (right)." width="750" height="621" /></a><p class="wp-caption-text">The Hanking Center Tower is the tallest all-steel building in Asia. (Source: <a href="https://www.curbed.com/2018/1/23/16898676/winter-olympics-2018-pyeongchang-south-korea-venues" target="_blank" rel="noopener">Curbed</a>)</p></div>
<p><span style="font-weight: 400;">At 350 meters, or 1,148 feet, the Hanking Center Tower will be classified as a super tall building when completed in west Shenzhen, China. The building underwent extensive seismic and wind tunnel tests for performance verification, and residents and visitors alike will be able to enjoy the sky gardens and spacious open spaces in the heart of the city. </span></p>
<h2><b>2018: Salesforce Tower</b></h2>
<p><span style="font-weight: 400;">San Francisco has a new tallest building with the opening of the Salesforce Tower in January of this year. Standing at 326.1 meters, or 1,070 feet, the skyscraper also made extensive use of steel for its columns and floor spanning and features a reinforced concrete core. The Salesforce Tower is also one of San Francisco’s most-expensive buildings at </span><a href="http://www.businessinsider.com/photos-of-salesforce-tower-san-francisco-2017-4/#it-was-originally-named-transbay-tower-but-the-enterprise-giant-bought-the-naming-rights-in-a-landmark-real-estate-deal-salesforce-will-pay-the-developer-boston-properties-close-to-560-million-over-15-and-a-half-years-to-lease-30-floors-at-the-tower-on-mission-and-fremont-streets-3" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 1.1 billion</span></a><span style="font-weight: 400;">.</span></p>
<div id="attachment_13780" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower.png" target="_blank" rel="noopener"><img class="wp-image-13780" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-1024x784.png" alt="A night view of the Salesforce Tower in San Francisco." width="750" height="574" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-1024x784.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-800x612.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-768x588.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower.png 1177w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">The Salesforce Tower is the tallest building in San Francisco. (Source: <a href="https://www.curbed.com/2018/1/23/16898676/winter-olympics-2018-pyeongchang-south-korea-venues" target="_blank" rel="noopener">Curbed)</a></p></div>
<p><span style="font-weight: 400;">Not only is the 65-story building San Francisco’s tallest building, it is the city’s first commercial building to use a </span><a href="https://www.salesforce.com/blog/2018/01/salesforce-tower-innovative-water-recycling-system.html" target="_blank" rel="noopener"><span style="font-weight: 400;">water recycling system</span></a><span style="font-weight: 400;">. The city government, Boston Properties and Salesforce teamed up to support blackwater reuse that will give tenants of the building access to recycled water. The skyscraper also has net-zero greenhouse gas emissions.</span></p>
<h2><b>2018: Comcast Technology Center</b></h2>
<p><span style="font-weight: 400;">The 341.7 meters, or 1,121 feet tall Comcast Technology Center opened early this year, and stands as Philadelphia&#8217;s tallest skyscraper. The </span><a href="https://philly.curbed.com/2018/1/8/16862492/comcast-technology-center-tower-amenities-fact-sheet" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 1.6 billion</span></a><span style="font-weight: 400;"> building also has </span><a href="https://www.nbcphiladelphia.com/news/local/New-Comcast-Technology-Center-Smart-Building_Philadelphia-466668913.html" target="_blank" rel="noopener"><span style="font-weight: 400;">smart features</span></a><span style="font-weight: 400;">, including a central plant that acts as the brain of the building, using artificial intelligence to learn human patterns. </span></p>
<div id="attachment_13775" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13775" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center.jpg" alt="Philadelphia’s skyline featuring the Comcast Technology Center." width="750" height="452" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center-768x463.jpg 768w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">The Comcast Technology Center is a green building with smart features. (Source: <a href="http://www.skyscrapercenter.com/building/comcast-technology-center/16192" target="_blank" rel="noopener">The Skyscraper Center</a>)</p></div>
<p><span style="font-weight: 400;">The skyscraper can track the number of people inside, predict weather patterns and will only generate just enough energy required for any given time. The building also makes use of water running through all parts of the building to cool temperatures and has a special, silver coated glass which can repel heat from the sun. As such, the Comcast Technology Center is one of the most technologically advanced and green buildings in the U.S. </span></p>
<p><span style="font-weight: 400;">Continuing on from a strong year of construction in 2017, the new skyscrapers of 2018 and beyond will continue to strive for environmental sustainability, incorporate newer technologies and make extensive use of steel for cost efficiency and safety. </span><b></b></p>
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				<title>Steel Wonders of the World: POSCO Steel Builds the World</title>
				<link>https://newsroom.posco.com/en/steel-wonders-of-the-world-posco-steel-builds-the-world/</link>
				<pubDate>Thu, 19 Nov 2015 15:54:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[Dongdaegu Station]]></category>
		<category><![CDATA[Korean Admiral]]></category>
		<category><![CDATA[Outstanding Structure Award]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Seoul]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[Winged City]]></category>
		<category><![CDATA[Yi Sun-sin Bridge]]></category>
									<description><![CDATA[Steel has been used in city infrastructure around the world since the development of cities. POSCO supplies steel for many industries, including building and]]></description>
																<content:encoded><![CDATA[<p>Steel has been used in city infrastructure around the world since the development of cities. POSCO supplies steel for many industries, including building and construction. POSCO is proud to produce steel used in some of the most widely recognized buildings locally, as well as around the globe.</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>Korea</strong></span></p>
<p><strong>International Hub, Incheon International Airport (2014-2015)</strong></p>
<p><img class="aligncenter size-full wp-image-8806" src="https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550gettyimagesbank_522035317_l_sizelogo.jpg" alt="Steel Wonders of the World: POSCO Steel Builds the World" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550gettyimagesbank_522035317_l_sizelogo.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550gettyimagesbank_522035317_l_sizelogo-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550gettyimagesbank_522035317_l_sizelogo-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550gettyimagesbank_522035317_l_sizelogo-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>Incheon International Airport (ICN), also known as the “Winged City,” is 32 miles from downtown Seoul. ICN is one of Asia&#8217;s main airport hubs and one of the twenty busiest airports worldwide by passengers and fourth by cargo (Airport Council International). The ICN terminal complex is one of Korea&#8217;s largest buildings, with 44 gates and 16 aircraft stands. The bulk of steel used for construction was supplied by POSCO.<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Tallest Building in Korea, Jamsil Lotte World Tower (2012-2015)</strong></p>
<p><img class="aligncenter size-full wp-image-8805" src="https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550GettyImagesBank_475484190_L_sizelogo.jpg" alt="Steel Wonders of the World: POSCO Steel Builds the World" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550GettyImagesBank_475484190_L_sizelogo.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550GettyImagesBank_475484190_L_sizelogo-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550GettyImagesBank_475484190_L_sizelogo-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550GettyImagesBank_475484190_L_sizelogo-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>With 129 stories total (123 aboveground and six underground), POSCO supplied all 40,000 tons of steel required for the construction of Jamsil Lotte World Tower. Both regular and thermomechanical control processed (TMCP) steel were used in the construction. When complete, it will be the tallest building on the Korean peninsula and the fifth-tallest building in the world.</p>
<p>Knowing the importance of anti-shock capability and high-wind and fire resistance, POSCO worked with contracted partners to propose the use of extra thick plates, high-performance grade steel and 120 mm thick plates. The use of 120 mm thick high-performance grade steel (SM490TMC) is more cost efficient than welding 40 mm and 80 mm thick plates, which was the initial plan. POSCO’s construction proposal also incorporated steel column flat plate structure and steel piping.<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Longest Bridge in Korea, Yi Sun-sin Bridge (2012)</strong></p>
<p><img class="aligncenter size-full wp-image-8807" src="https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550IMG_2482_sizelogo.jpg" alt="Steel Wonders of the World: POSCO Steel Builds the World" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550IMG_2482_sizelogo.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550IMG_2482_sizelogo-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550IMG_2482_sizelogo-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/05/1300x550IMG_2482_sizelogo-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>The Yi Sun-sin Bridge was opened in 2012, rising 270 m above sea level, and connects Gwangyang and Yeosu. It is the first suspension bridge to be made entirely from Korean state-of-the-art technology and equipment. Covering a distance of 2,260 m, it is the longest bridge in Korea and the fourth longest in the world, even surpassing the length of the Golden Gate Bridge.</p>
<p>The famous bridge is named for the Korean Admiral, Yi Sun-sin who built the world’s first armored, ironclad warship with iron spikes during the Joseon Dynasty. The ship itself has great significance in Korea’s history.</p>
<p>Sometimes recognized as the Lee Sun-shin Bridge, its official name is “Yi Sun-sin Bridge.” The bridge was an Outstanding Structure Award finalist in 2013.<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Chief Rail Station of Daegu, Dongdaegu Station (2014-2015)</strong></p>
<p>Dongdaegu Station is now the primary rail station in Daegu, Korea, surpassing Daegu Station. Open in 1962, it services the high-speed KTX rail station, as well as the Seoul metro subway system.<strong> </strong></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>Global</strong></span></p>
<p>POSCO’s steel is used globally mostly in the auto-manufacturing industry, but is also used in city infrastructure as well. POSCO provided steel used in the <em>Vietnam Vam Cong Bridge (2015) </em>in the <em>Kuwait-Doha Link Bridge (2015).</em></p>
<p>The Vam Cong Bridge is a 2.97 km cable-stayed bridge across the Hau River in southern Vietnam. With a central span (the distance between towers) of 450 m, it has the second longest central span of all bridges in Vietnam. The Vam Cong Bridge is expected to become a regional landmark.</p>
<p>The Kuwait-Doha Link Bridge connects Kuwait and Qatar, and is made of two parts. POSCO supplied steel for the Doha Link, which connect the Shuwaikh Port with the Doha motorway. It is a marine bridge 13 km long.</p>
<p>&nbsp;</p>
<p><a style="cursor: pointer;" data-target="#subscribeModal" data-toggle="modal"><strong>Be sure you never miss any of the exciting steel stories from The Steel Wire by subscribing to our blog.</strong></a></p>
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					<item>
				<title>Skylines of Steel</title>
				<link>https://newsroom.posco.com/en/skylines-steel/</link>
				<pubDate>Fri, 07 Aug 2015 16:38:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Asia Standing]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Burj Khalifa]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[concrete]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[European Union]]></category>
		<category><![CDATA[European Union Image]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Middle East Rising]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[North America Image]]></category>
		<category><![CDATA[One World Trade Center]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Shanghai Tower]]></category>
		<category><![CDATA[skyline]]></category>
		<category><![CDATA[skyscraper]]></category>
		<category><![CDATA[skyscrapers]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[The Shard]]></category>
									<description><![CDATA[Building these architectural feats brings both recognition and prestige to the cities where they are located. Even more critical is the development of urban]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 12pt;">Building these architectural feats brings both recognition and prestige to the cities where they are located. Even more critical is the development of urban space that is efficient and sustainable. Steel is a key material of building construction that will largely impact the progress of urbanization in the years to come.</span></p>
<p>&nbsp;</p>
<p><strong>Steel and Skyscrapers: A Brief History</strong></p>
<p><span style="font-size: 12pt;">The history of skyscrapers dates back to the second half of the 19th century when steel became a cornerstone of the world’s industrial economy. Steel framing and steel reinforced concrete made “curtain-wall” architecture possible, which led to the world’s first skyscrapers. Steel further evolved the capabilities of skyscrapers, allowing them to reach new heights. From the humble beginnings of the first skyscraper, the Home Insurance Building, built in Chicago in 1895 and standing 42m, skyscrapers now reach extraordinary heights.</span></p>
<p><span style="font-size: 12pt;">Here are the four tallest skyscrapers in four of the regions of the world today.</span><span style="font-size: 12pt;"> </span></p>
<p>&nbsp;</p>
<p><strong>Burj Khalifa, Dubai, Middle East</strong></p>
<p><span style="font-size: 14pt; color: #3366ff;"><strong><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/08/22-683x1024.png"><img class="aligncenter wp-image-6465" src="https://newsroom.posco.com/en/wp-content/uploads/2015/08/22-683x1024-683x1024.png" alt="22-683x1024" width="350" height="525" /></a></strong></span></p>
<p><span style="font-size: 12pt;">Rising to 829.8m over the gulf city of Dubai, the Burj Khalifa is the tallest building in the world. Designed by Skidmore Owings and Merill (SOM), the Burj Khalifa used a bundled tube design and a composite of steel and concrete to reach its record height. The Burj Khalifa employed a bundled tube system which is a system of construction that uses an interconnected frame of steel tubes. Thirty-nine thousand tons of steel rebar was needed for the construction. The Burj Khalifa houses a mix of residential, corporate and retail space.</span></p>
<p>&nbsp;</p>
<p><strong>Shanghai Tower, Shanghai, Asia</strong></p>
<p><span style="font-size: 12pt;"><img class=" wp-image-6474 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2015/08/Picture1-1024x552.png" alt="Picture1" width="451" height="243" />Standing 632m, the 128-story Shanghai Tower is located in Shanghai’s financial district of Lujiazui, Pudong in China. Though currently still under construction, following its topping out in 2013, the Shanghai Tower is the tallest building in China and the second-tallest building in the world, surpassed only by the Burj Khalifa in Dubai. The Shanghai Tower is the tallest of a group of three adjacent supertall buildings in Pudong and is composed of three important design strategies, the asymmetry of the tower’s shape, its tapering profile and its rounded corners, all of which will allow it to withstand typhoon wind forces common in Shanghai.<strong> </strong></span></p>
<p>&nbsp;</p>
<p><strong>One World Trade Center, New York, North America</strong></p>
<p><img class="wp-image-6472 alignright" src="https://newsroom.posco.com/en/wp-content/uploads/2015/08/4.jpg" alt="4" width="451" height="338" />Designed by the same firm that designed the Burj Khalifa, the 104-story One World Trade Center reaches a height of 417m. Including the spire, its total height is 541m (1,776 ft.), a tribute to 1776, the year the U.S. won its independence. Surpassing the Willis Tower (formerly Sear’s Tower) in Chicago, the One World Trade Center is the tallest building in the U.S. The tower’s structure is designed around a strong, but lightweight, steel frame made of beams and columns. The lighter structures enabled savings in greenhouse gases and a 30 percent decrease in carbon emissions during construction. There are 70 elevators and nine escalators in the One World Trade Center. (Image: <a href="http://bit.ly/1DsqmBK">http://bit.ly/1DsqmBK</a>)</p>
<p>&nbsp;</p>
<p><strong>The Shard, London, European Union</strong></p>
<p><img class="wp-image-6473 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2015/08/3.jpg" alt="3" width="451" height="300" />The Shard is a 72-story glass pyramid tower, rising above the city of London. It was completed in 2012, and stands 245m. The design uses an intelligent combination of steel and concrete. Steel structures were used from the ground floor to the 40th floor. From there to the 69th floor, concrete replaces the framing material, before the design reverts back to steel. Construction required 12,000 tons of steel.</p>
<p><span style="font-size: 12pt;">As the world continues to grow and urbanize the ability to adapt building structures and materials will continue to evolve. Steel will continue to be essential in helping the world’s buildings reach new heights.</span></p>
<p><span style="font-size: 12pt;">The infographic below shows how each of these four gravity-defying structures compare. See how each stack up in height and the amount of steel necessary to make each possible. (Image: <a href="http://bit.ly/1eUAFTc">http://bit.ly/1eUAFTc</a>)</span></p>
<p>&nbsp;</p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/08/312.jpg"><img class="aligncenter wp-image-6476" src="https://newsroom.posco.com/en/wp-content/uploads/2015/08/312.jpg" alt="312" width="640" height="457" /></a></p>
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				<title>Across Dubai’s Skyline, Steel Glistens</title>
				<link>https://newsroom.posco.com/en/dubai-the-mere-mention-of-the-city-conjures-up-images-such-as-towering-skyscrapers-luxury-hotels-and-mysterious-desert-dunes/</link>
				<pubDate>Wed, 15 Apr 2015 11:13:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[apartment]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Burj in Dubai]]></category>
		<category><![CDATA[Burj Khalifa]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[DUBAI]]></category>
		<category><![CDATA[Dubai O-14]]></category>
		<category><![CDATA[Dubai POSCO]]></category>
		<category><![CDATA[Gulf War]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Middle Eastern]]></category>
		<category><![CDATA[O-14]]></category>
		<category><![CDATA[penthouse]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Princess Tower]]></category>
		<category><![CDATA[Princess Tower in Dubai]]></category>
		<category><![CDATA[skyscrapers]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel construction]]></category>
		<category><![CDATA[steel facade]]></category>
		<category><![CDATA[steel work]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[tallest residential tower]]></category>
		<category><![CDATA[tallest tower]]></category>
									<description><![CDATA[Dubai. The mere mention of the city conjures up images such as towering skyscrapers, luxury hotels and mysterious desert dunes. But compared to its neighboring]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 12pt;">Dubai.</span></p>
<p><span style="font-size: 12pt;">The mere mention of the city conjures up images such as towering skyscrapers, luxury hotels and mysterious desert dunes.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/1.png"><img class="aligncenter size-large wp-image-6086" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-1024x550.png" alt="1" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-1024x550.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-768x412.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/1.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">But compared to its neighboring emirates, this “Miracle in the Desert” has very few gas reserves. As such, Dubai began preparing for the post-oil era long before its onset. The large increases in oil prices after the Gulf War of 1990 encouraged the city to focus its efforts primarily on free trade and has since transformed into a global hub for trade and logistics.</span></p>
<p><span style="font-size: 12pt;">Now, countries throughout the Middle East are looking to Dubai, which is considered the world’s most strikingly modern and prosperous city, as a model of success.</span></p>
<p><span style="font-size: 12pt;">Seeing the potential of the region, POSCO opened its first office in the Middle East in Beirut, Lebanon, in 1975. Later, in 1998, the steel company opened the Dubai presence of its Singapore office, which was promoted as the Dubai office in 2006.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222.png"><img class="aligncenter wp-image-6089" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-682x1024.png" alt="22222" width="500" height="750" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-682x1024.png 682w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-533x800.png 533w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-768x1152.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222.png 923w" sizes="(max-width: 500px) 100vw, 500px" /></a></p>
<p><span style="font-size: 12pt;">Currently, there are four employees working at this location who oversee POSCO activities in 19 countries: 14 in the Middle East and 5 in North Africa.</span></p>
<p><span style="font-size: 12pt;">In response to changing marketing conditions, the Dubai office is working to increase the sales of products by focusing on reinforcing its solution-based marketing capabilities. It is also working hard to promote POSCO’s innovative solutions to its clients ordering construction projects, and is seeking to create new business opportunities with other Middle Eastern offices of POSCO affiliates.</span></p>
<p><span style="font-size: 12pt;">To get an idea of where the future of POSCO is headed in terms of construction, it only makes sense to take a look at some of Dubai’s most impressive architectural projects of the past which used steel as a construction material. Here are three of them:</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Burj Khalifa</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22.png"><img class="aligncenter wp-image-6091" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-683x1024.png" alt="2" width="500" height="750" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-683x1024.png 683w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-534x800.png 534w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-768x1152.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22.png 923w" sizes="(max-width: 500px) 100vw, 500px" /></a></p>
<p><span style="font-size: 12pt;">Also known as the “Jewel of Dubai”, this 164-story building is the tallest free-standing structure in the world. The building took about five and a half years to build, and used over 31,400 metric tons of steel rebar. Laid end to end, this would stretch over a quarter of the way around the world!</span></p>
<p><span style="font-size: 12pt;">The Burj Khalifa has since become a symbol of the wealth and progress embodied by the Persian Gulf city and currently houses a mix of residential spaces, corporate suites and the Armani Hotel Dubai, the world’s first hotel designed and developed by Giorgio Armani himself.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Princess Tower</strong></span></p>
<p><img class=" aligncenter" src="http://upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Princess_Tower.jpg/240px-Princess_Tower.jpg" alt="Princess Tower.jpg" width="308" height="504" /></p>
<p style="text-align: center;"><span style="font-size: 10pt;">(Image courtesy of <a href="http://en.wikipedia.org/wiki/Princess_Tower">Wikipedia</a>)</span></p>
<p><span style="font-size: 12pt;">Also a record-breaker, the Princess Tower is the world’s tallest residential tower at 414 meters and 107 floors. The building boasts 763 luxury apartments, including a number of penthouse apartments overlooking the Palm Jumeirah, a dramatic artificial archipelago that resembles a palm tree.</span></p>
<p><span style="font-size: 12pt;">Yet the most impressive aspect of the Princess Tower is its grandiose exterior, which includes a decorative dome that sits atop the building like a giant crown. The dome, which was finished in February 2012, has a mast on the top of it, which weighs 110 tons and is made of aluminum and steel.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>O-14</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/이미지-11.jpg"><img class="aligncenter wp-image-6092" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/이미지-11.jpg" alt="이미지 11" width="500" height="673" /></a></p>
<p style="text-align: center;">(Image courtesy of <a href="http://www.archdaily.com/273404/o-14-reiser-umemoto/505241ff28ba0d16c300024b_o-14-reiser-umemoto_reiser_umemoto_0-14tower_041211_pan_041211_002-jpg/">Archdaily</a>)</p>
<p><span style="font-size: 12pt;">O-14’s façade is an inventive merger of structure and solar shading that is based on a perforated exoskeleton that challenges the concept of an office building altogether. The 1,300 openings in the tower’s shell create a sensational show of natural light that allows for a unique and ever-changing interior space, and permits cool air to filter through the building, thus saving energy.</span></p>
<p><span style="font-size: 12pt;">The outer concrete and steel skin of O-14 also play a fundamental role in supporting the inner tower with an array of linking beams. Eliminating the need of interior columns creates more floor space, and as such, more areas for rent.</span></p>
<p><span style="font-size: 12pt;">Considering the fact that Dubai is seemingly always under construction, and in constant pursuit of breaking even more world records, it’s certain that the demand for steel and POSCO’s services will continue to increase.</span></p>
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				<title>11 Big Key Points for POSCO in 2014</title>
				<link>https://newsroom.posco.com/en/poscos-2014-keywords/</link>
				<pubDate>Wed, 31 Dec 2014 15:10:25 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[Creative Economy]]></category>
		<category><![CDATA[Daewoo International]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy steel]]></category>
		<category><![CDATA[Financial Structure Reformation]]></category>
		<category><![CDATA[Future Competency]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Global Competency]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mongolia]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO ICT]]></category>
		<category><![CDATA[POSTIM]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Seoul]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Working Process]]></category>
									<description><![CDATA[Around this time every year, people reflect. People have a moment of review to celebrate or remember their own yearlong episodes before they step on a new]]></description>
																<content:encoded><![CDATA[<p>Around this time every year, people reflect. People have a moment of review to celebrate or remember their own yearlong episodes before they step on a new start. In 2014, POSCO has been on a vigorous journey moving toward ‘POSCO the Great’. As another year draws to a close, let&#8217;s have a look back at keywords of 2014!</p>
<p><b><span style="font-size: medium; color: #0000ff;">1. CEO Ohjoon Kwon </span><br />
<a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/1.jpg"><img class="aligncenter size-full wp-image-5651" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/1.jpg" alt="1" width="640" height="394" /></a></b></p>
<p>POSCO’s 8th CEO Ohjoon Kwon was officially inaugurated in March. CEO Kwon has shown a strong will to actualize POSCO’s vision, ‘POSCO the Great’ by enhancing steel competitiveness based on distinctive technological skills, wise decisions and concentration.</p>
<p>In pursuit of the group’s vision, CEO Kwon has been actively engaging in various activities. Visiting numerous global sites, he encouraged and applauded the accomplishments of all employees. Furthermore, as a member of the World Steel Association’s board of directors and an official member of the execution committee, CEO Kwon exchanged perspectives on the steel industry with leaders of fellow global steel companies. Through diverse opportunities of meetings, he has shown engaged and flexible communication with employees as well. Moreover, CEO Kwon visited client companies such as Hyundai Heavy Industries to inspect current status of solution marketing and announced POSCO’s new business strategy at an investor relations meeting for stakeholders and investors. Ever since his inauguration, CEO Kwon has been passionately leading toward ‘POSCO the Great’ by directly managing major topics of clients and investors.</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/inauguration-oh-joon-kwon-vision-posco-great/">Inauguration of Ohjoon Kwon and Vision for ‘POSCO the Great’</a> and <a href="https://newsroom.posco.com/en/posco-great-ceo-oh-joon-kwon-speaks-poscos-vision-direction/">POSCO the Great! CEO Ohjoon Kwon Speaks about POSCO’s Vision &amp; Direction</a></p>
<p><span style="color: #0000ff;"><b><span style="font-size: medium;">2. Creative Economy<br />
</span></b></span>POSCO’s mutual growth activities for 2014 Creative Economy evolved in many different forms. Fostering venture business through ‘Idea Market Place’, POSCO took the lead of the creative economy in Korea. Especially, POSCO Partner’s Day event provided a platform for companies to share cases of mutual developments. Also at the event, POSCO announced the mutual growth vision, ‘Win-win for the Great’, inspired by ‘POSCO the Great’, to promote both POSCO group and SMBs to expand further in the future. As a result of POSCO’s contribution to creative economy, President Park Geun-hye visited No.3 FINEX plant and Pohang Creative Economy Innovation Center to encourage the notable performance. Officially opening in 2015, the Creative Economy Innovation Center is expected to promote POSCO’s creative economy activities and add more to revitalization movement for creative economy.</p>
<p style="text-align: left;"><span style="color: #3366ff; font-size: medium;"><b><span style="color: #0000ff;">3. Solution Marketing</span><br />
<a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/21.png"><img class="aligncenter wp-image-5652" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/21.png" alt="2" width="640" height="429" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/21.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/21-800x537.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/21-768x515.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></b></span></p>
<p>The key point of solution marketing lies in clients. By combining technology and marketing, POSCO has strengthened its competency by offering new and distinctive values to POSCO’s clients. With Steel Solution Center’s operation, POSCO provided preemptive actions to the clients and focused on the sales of strategic products such as marine and energy steel material. Moreover, the launch of Technical Service Centers has created opportunities to provide various solutions to clients more closely. Furthermore, other examples of successful solution marketing include POSMAC, an ultra-corrosion resistant alloyed steel plate, high-manganese steel LNG storage tank and a concept car ‘EOLAB’ which received spotlight at 2014 Paris Motor Show. As a result to many efforts, POSCO’s Global EVI Forum in October, was lauded as POSCO’s distinctive client-oriented marketing festival. POSCO’s solution marketing to enhance client value will continue in 2015 as well.</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/2014-posco-global-evi-forum-1-steel-supplier-solution-partner/">2014 POSCO Global EVI Forum</a>.</p>
<p style="text-align: left;"><span style="font-size: medium; color: #3366ff;"><b><span style="color: #0000ff;">4. POSTIM</span><br />
<a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/3.jpg"><img class="aligncenter wp-image-5653" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/3.jpg" alt="3" width="640" height="405" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/3.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/3-800x506.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/3-768x486.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></b></span>POSCO’s POSTIM is an innovative model developed and applied to achieve the corporate vision of `POSCO the Great’. POSTIM, which stands for POSCO Total Innovation Methodology, is designed to improve the previous innovation system by integrating employees, affiliates, tasks and innovation. POSTIM consists of PWS, QSS+, and SWP activities. Each activity act as an engine for implementation to practice the management ideologies. In fact, on the 4th of December, the Innovation POSCO Festival 2014 took place for the purpose of looking back on the efforts and traces of innovation throughout the year.</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/posco-great-brought-postim/">POSTIM</a>.</p>
<p><span style="font-size: medium; color: #0000ff;"><b>5. Financial Structure Reformation<br />
</b></span>The financial structure reformation is one of the innovation agendas suggested by CEO Kwon. In April, POSCO successfully won project financing for Australia’s Roy Hill Mine project. By this means, POSCO, holding 12.5% of the mine’s stake, will be provided with at least 11 million tons of high-quality iron ore every year for the following 27 years. Moreover, POSCO promoted to sell its LNG Terminal, Posfine and POSCO-Uruguay while signing a MOU with SeAH Group and sold specialty steel affiliate to SeAH Besteel. In addition, POSCO has secured financial liquidity by selling Vietnam’s Diamond Plaza (POSCO E&amp;C) and Masan city’s Daewoo Department Store (Daewoo International). As shown, this year was a significant time period for POSCO, considering that POSCO pursues to secure its steel business competency by achieving financial solvency.</p>
<p><span style="font-size: medium; color: #0000ff;"><b>6. Working Process</b></span></p>
<p>Experiencing a series of innovation throughout the year, POSCO has stepped forward in working method as well.</p>
<p><span style="color: #0000ff;"><b>[Applying ‘Project-based Working Process’]<br />
</b></span>The ‘Project-based Working Process’ identifies projects that will help to improve profitability and accomplish qualitative goals. Also, this work method puts heavy emphasis on creating outcomes.</p>
<p><span style="color: #0000ff;"><b>[Specialist and PCP-oriented Project in Progress]<br />
</b></span>Specialists and PCPs are promoting projects by drawing issues from their vast array of knowledge and experiences.</p>
<p><span style="color: #0000ff;"><b>[IP Project Counsel]<br />
</b></span>Last July, the IP Project Counsels were held simultaneously in Seoul, Pohang and Gwangyang to share the results for the first half and plans until the yearend. At the event, CEO Kwon monitored projects in process and provided his ideas to project managers.</p>
<p><span style="color: #3366ff;"><b><span style="color: #0000ff;">[IP Project Special Reward System]</span><br />
</b></span>POSCO established the ‘IP project special reward system’ for employees to be encouraged to challenge themselves to take on new projects and concentrate on excellent performance. This system gives substantial rewards to teams or individuals with outstanding results.</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/posco-great-company-work-4-great-ideas-capabilities-project-based-working-process/">Project-based Working Process</a> and <a href="https://newsroom.posco.com/en/2014-innovation-posco-moving-forward-defining-future/">IP Project</a>.</p>
<p style="text-align: left;"><b></b><span style="color: #3366ff; font-size: medium;"><b><span style="color: #0000ff;">7. POSCO the Great!</span><br />
<a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/5.jpg"><img class="aligncenter wp-image-5655" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/5.jpg" alt="5" width="640" height="371" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/5.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/5-800x464.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/5-768x446.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></b></span></p>
<p>POSCO has been named the world’s most competitive steelmaker for the 7th consecutive time during the past five years by World Steel Dynamics (WSD). Moreover, POSCO was selected as a global sustainable leading company in the SAM-Dow Jones Sustainability Indices (SAM-DJSI) and was named as the ‘Most Respected Companies in Korea’ by the Korean Management Association Consultants (KMAC). Also, in July, POSCO was named as the 177th world&#8217;s largest corporations by the Fortune’s global 500.We hope POSCO will continue to create further accomplishments in 2015!</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/posco-named-worlds-competitive-steelmaker-fifth-straight-year/">World’s Most Competitive Steelmaker</a> and <a href="https://newsroom.posco.com/en/posco-named-one-respected-companies-korea-11-straight-years/">Most Respected Companies in Korea.</a></p>
<p style="text-align: left;"><span style="font-size: medium; color: #3366ff;"><b><span style="color: #0000ff;">8. Future Competency</span><br />
<a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/6.jpg"><img class="aligncenter wp-image-5656" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/6.jpg" alt="6" width="640" height="446" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/6.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/6-800x558.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/6-768x536.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></b></span></p>
<p>In 2014, POSCO focused on preparations to attain future competency. Three FINEX plants have started operation since January and POSCO-Thailand’s CGL has started its construction in August. Also, POSCO has been building a large demo plant in South America as a prelude to the entry in the global market for world’s first lithium extraction technology, developed by POSCO. In November, Gwangyang Steelworks’ hot rolling plant No.4 was completed. Now indeed, high-quality steel production is capable purely with POSCO Family’s technical ability. This production system supplies 3.3 million tons per year. Lastly, POSCO-Krakatau which has initiated its iron-making in January, also appears to be making pleasant results. 2014 was surely a year of productive and diverse constructions. We expect for more remarkable activities in 2015!</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/secret-poscos-global-competence/">POSCO’s Global Competency</a>.</p>
<p><b><span style="font-size: medium; color: #0000ff;">9. Safety</span><br />
</b>This year, safety has been a very important keyword to everyone in Korea. Through safety exercises like POSCO center fire drills, Pohang and Gwangyang group fire trainings, POSCO Family Safety and Disaster Prevention Resolution Conference, POSCO has been engaging in preemptive activities in safety to stress the importance. Also, POSCO has enhanced inspection in Seoul, Pohang and Gwangyang for sites that are prone to fatal accidents while conducting customized emergency response trainings to reduce risk factors beforehand. In addition, POSCO has created curriculum for safety professionals and conducted cross audits for each steelworks.</p>
<p><b><span style="font-size: medium; color: #0000ff;">10. Pride</span><br />
</b>Establishing the world-class training process for technical professionals, POSCO has been striving to maintain as a company where employees hold pride in their hearts. In fact, through ‘Great Work Place’ activities, POSCO has been providing a working environment of flexible commuting time and improved work engagement. Also, POSCO has prepared a 5-level job competency level system to foster technical workforce while also selecting employees with professional knowledge and colleagues’ respects as &#8216;POSCO Master Craftsmen&#8217; and providing exceptional rewards to them. Lastly, through ‘IP Concert’, which was held 19 times in Pohang, Gwangyang and Seoul, employees and executives shared new business philosophy and reinforced the pride in POSCO.</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/posco-selected-great-company-work/">‘The Great Company to Work At’</a>.</p>
<p><span style="font-size: medium; color: #0000ff;"><b>11. POSCO Family News</b></span></p>
<p><span style="color: #0000ff;"><b>[Daewoo International]<br />
</b></span>The hottest issue of 2014 Daewoo International would be about Myanmar Gas field. Starting in June 2013, the field has been enlarging supply ever since its first production which was approximately 500 million cubic feet. It now has become the main source of profits at Daewoo International.</p>
<p><span style="color: #0000ff;"><b>[POSCO ICT]<br />
</b></span>In the smart energy sector, 2014 was a fruitful year for POSCO ICT. For instance, energy storage system ESS and energy efficiency system for factories and buildings have achieved outstanding outcomes. Including Building Energy Management System (BEMS), which is currently applied at POSCO ICT Pangyo office and Portable Emissions Measurement System (PEMS) at Gwangyang Steelworks’ oxygen plants, POSCO ICT’s various energy-related business will continue to advance in 2015.</p>
<p><span style="color: #0000ff;"><b>[POSCO Energy]<br />
</b></span>&#8216;Beyond Energy, Better Life&#8217;! Acquired by POSCO Energy, TONGYANG Power has marked its new start with the new name of POS Power. Thus, it is gaining many people’s expectations as they expand abroad into private development business. Furthermore, POSCO Energy has secured a license for 450MW power coal cogeneration plant which is the biggest in size in Mongolia. As a result, POSCO is now the largest shareholder of the fifth power plant business in Mongolia.</p>
<p><b><span style="color: #0000ff;">[POSCO E&amp;C]</span><br />
<a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/4.jpg"><img class="aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/4.jpg" alt="4" width="602" height="476" /></a></b>The Northeast Asia Trade Tower is a landmark in Songdo City and the tallest building existing in Korea. 305m in height and 68 floors in total, the building was under construction for approximately eight years. Besides its office and accommodation, the building features many additional facilities. In fact, Daewoo International will soon be joining the office space. Please look forward for POSCO E&amp;C’s activities to become one of the top 10 global construction companies in 2020!</p>
<p>More details are available here at <a href="https://newsroom.posco.com/en/northeast-asia-trade-tower-crown-jewel-poscos-innovative-technology/">Northeast Asia Trade Tower</a>.</p>
<p>&nbsp;</p>
<p>Today, we took a look back on the keywords of 2014 in POSCO. Among the keywords above, we wonder which word stays in your memory the most. As a closure to 2014, we would like to thank you and all employees who trusted POSCO group for the sincere support!</p>
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				<title>Top 5 Fireworks Displays Around the World… and One More!</title>
				<link>https://newsroom.posco.com/en/top-5-fireworks-displays-around-world-one/</link>
				<pubDate>Thu, 14 Aug 2014 16:53:08 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Dubai New Year]]></category>
		<category><![CDATA[fireworks]]></category>
		<category><![CDATA[Grand Finale]]></category>
		<category><![CDATA[hanwha]]></category>
		<category><![CDATA[howard&sons]]></category>
		<category><![CDATA[International Firework Competition]]></category>
		<category><![CDATA[James Bond]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Malta]]></category>
		<category><![CDATA[pohang]]></category>
		<category><![CDATA[pohang international fireworks festival]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[pyro2000]]></category>
		<category><![CDATA[Singapore Fireworks Celebrations]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[surex]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[Three Teams]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Youngildae Beach]]></category>
									<description><![CDATA[Fireworks! Though their beauty lasts only a few moments, they leave a lasting impression. Here, we list up the world’s top five famous fireworks festivals…]]></description>
																<content:encoded><![CDATA[<p style="text-align: left;" align="right">Fireworks! Though their beauty lasts only a few moments, they leave a lasting impression.</p>
<p>Here, we list up the world’s top five famous fireworks festivals… plus an extra! For those stopping by Korea, we introduce you to “Pohang International Fireworks Festival”, held each year in POSCO’s own hometown.</p>
<p>But first, here’s the countdown.</p>
<p><span style="color: #3366ff; font-size: medium;"><b>Top 5 Fireworks Displays Around the World</b></span></p>
<p><span style="color: #3366ff;"><b>#1 National Day (Singapore)</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/08/national-day.jpg"><img class="aligncenter size-large wp-image-4741" alt="national day" src="https://newsroom.posco.com/en/wp-content/uploads/2014/08/national-day-1024x681.jpg" width="640" height="425" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/08/national-day-1024x681.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/08/national-day-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/08/national-day-768x511.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/08/national-day.jpg 1500w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p>“Singapore Fireworks Celebrations” is an annual event held in Singapore as part of its National Day events. It features several local and foreign teams which launch many different fireworks displays. The teams put on shows over several nights, making this one of the longest-running annual fireworks events on the planet.</p>
<p><span style="color: #3366ff;"><b>#2 Australia Day (Australia)</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/08/Australia-Day.jpg"><img class="aligncenter size-large wp-image-4738" alt="Australia Day" src="https://newsroom.posco.com/en/wp-content/uploads/2014/08/Australia-Day-1024x643.jpg" width="640" height="401" /></a></p>
<p>For visitors to Australia, this is a must-see event. On January 26, Australia’s national holiday is celebrated in style in Sydney’s Darling Harbour with a fireworks display that is said to stun.</p>
<p><span style="color: #3366ff;"><b>#3 Malta International Fireworks (Malta)</b></span></p>
<p style="text-align: left;" align="center"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/08/Malta-Fireworks.jpg"><img class="aligncenter size-large wp-image-4740" alt="Malta Fireworks" src="https://newsroom.posco.com/en/wp-content/uploads/2014/08/Malta-Fireworks-682x1024.jpg" width="640" height="960" /></a> The cleanest, bluest ocean, clearest blue sky, and most impressive firework display around might just be at the tiny European island nation of Malta. Every year around the last week in April, Malta teams up with fireworks creators to produce this incredible spectacle. It’s too good to miss this if you are planning to stay in Malta during your summer holiday.</p>
<p><span style="color: #3366ff;"><b>#4 New Year’s Eve Fireworks (Dubai, UAE)</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/08/New-Year’s-Eve-Fireworks.jpg"><img class="aligncenter size-large wp-image-4742" alt="New Year’s Eve Fireworks" src="https://newsroom.posco.com/en/wp-content/uploads/2014/08/New-Year’s-Eve-Fireworks-1024x679.jpg" width="640" height="424" /></a></p>
<p>When you think of Dubai, what comes to mind first? The world’s tallest building? Or something else? The fabulous Dubai New Year’s Eve fireworks show might end up your greatest impression of the desert nation, if you’re lucky enough to see it. In 2013, Dubai’s event broke the record for most fireworks set in a single show.</p>
<p><span style="color: #3366ff;"><b>#5 Independence Day Fireworks (Washington D.C, USA)</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/08/Independence-Day-Fireworks.jpg"><img class="aligncenter size-large wp-image-4739" alt="Independence Day Fireworks" src="https://newsroom.posco.com/en/wp-content/uploads/2014/08/Independence-Day-Fireworks-1024x682.jpg" width="640" height="426" /></a></p>
<p>As Independence Day is the holiday that commemorates the founding of the USA, it’s only fitting that some of the best fireworks displays there happens in the nation’s capital of Washington, D.C.</p>
<p><span style="color: #3366ff; font-size: medium;"><b>Introducing: Pohang International Fireworks Festival</b></span></p>
<p>Pohang International Fireworks Festival has been by POSCO held every year since year 2004 in celebration of ‘The 1st Pohang Citizens’ Day’ and commemoration of the citizens of Pohang city itself. In 2014, it was selected as an ‘Excellent Festival’ by Korea’s Ministry of Culture, Sports and Tourism, securing its name among Korea’s greatest cultural festivals. Let’s have a closer look!</p>
<p><span style="color: #3366ff; font-size: medium;"><b>New for 2014: International Firework Competition</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/08/4개국이미지1.jpg"><img class="aligncenter size-large wp-image-4749" alt="4개국이미지" src="https://newsroom.posco.com/en/wp-content/uploads/2014/08/4개국이미지1-1024x718.jpg" width="640" height="448" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/08/4개국이미지1-1024x718.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/08/4개국이미지1-800x561.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/08/4개국이미지1-768x539.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/08/4개국이미지1.jpg 1500w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p>From July 31 to August 3 of 2014, the 11th Pohang International Fireworks Festival showed off its newest addition, the ‘International Firework Competition’. The event presented fireworks from the world’s best teams and directors in a competitive format. The winner was determined through the scores of 100 judges from the audience. For an hour and 20 minutes, the competition’s beautiful lights painted unforgettable memories for the audience at Pohang’s Youngildae Beach.</p>
<p><span style="color: #3366ff;"><b>Three Teams:</b></span></p>
<p><span style="color: #3366ff;"><b>#1: Live N  Loud by HOWARD&amp;Sons (Australia)</b></span></p>
<p>From Australia, ‘HOWARD&amp;Sons’ is a family team that has created fireworks for four straight generations. This team opened the International Firework Competition with a performance following the theme of ”Live N Loud”, providing a show as thrilling as the front seat at a major concert.</p>
<p><span style="color: #3366ff;"><b>#2: Bond, James Bond by Pyro2000 (UK)</b></span></p>
<p>The name is Bond, James Bond…in the sky! British team “Pyro 2000” performed a show based on the theme of the UK’s legendary national hero, 007. The performance was made up of cinematographic elements mimicking the tension and excitement that typify the Bond movies. We imagine the audience was thrilled by an unexpected feeling of deja-vu.</p>
<p><span style="color: #3366ff;"><b>#3: The Winner! Return of Emotion by Surex (Poland)</b></span></p>
<p>Polish team Surex saved the best for last. They performed to the theme song “Return of Emotion” by Bartosz Chajdecki, an outstanding composer who exemplifies the new generation of Polish contemporary musicians. Following Surex’s experience in winning several competitions throughout the world, they counted 882 points and won again in Pohang, taking home the first prize of $10,000.</p>
<p><span style="color: #3366ff; font-size: medium;"><b>Incredible sights and the Grand Finale</b></span></p>
<p>Between competitions, a few extra performances took place. The first intermission performance was “Flame of Pohang”, where performers used the theme ‘fire’ to express a show that represented the warm heart of the citizens of Pohang. The team also used ethnic drums and trampolines as instruments.</p>
<p>The second intermission performance was called “Harmony of Lights of the World”. An emotionally charged, beautiful melody of world instruments made this performance more than touching.</p>
<p>Lastly, the Grand Finale was performed by Korea’s own Hanwha team. As shown in the title of the piece, “The Wind”, the gigantic fireworks expressed an optimistic message. The Hanwha team used a barge ship and to set an oval shaped fire they called ‘Tower Firework’. This was especially meaningful for the Korean members of the audience after 2014’s ferry disaster, as the entire country has searched for healing and a cure for the national mood. Through the fireworks, the team aimed to express a feeling of hope.</p>
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				<title>Northeast Asia Trade Tower: The Crown Jewel of POSCO’s Innovative Technology</title>
				<link>https://newsroom.posco.com/en/northeast-asia-trade-tower-crown-jewel-poscos-innovative-technology/</link>
				<pubDate>Wed, 30 Jul 2014 18:14:47 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[Built Expressions]]></category>
		<category><![CDATA[CCTV]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[Daewoo International]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[green technology]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[Incheon]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[LEED]]></category>
		<category><![CDATA[Low-E]]></category>
		<category><![CDATA[low-emissivity]]></category>
		<category><![CDATA[NEAT]]></category>
		<category><![CDATA[NEATT]]></category>
		<category><![CDATA[New Landmark]]></category>
		<category><![CDATA[New Songdo City]]></category>
		<category><![CDATA[Northeast Asia Trade Tower]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO Engineering & Construction]]></category>
		<category><![CDATA[Sick Building Syndrome]]></category>
		<category><![CDATA[Silver certification]]></category>
		<category><![CDATA[Songdo]]></category>
		<category><![CDATA[Songdo IBD]]></category>
		<category><![CDATA[Songdo International Business District]]></category>
		<category><![CDATA[SRC]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[sustainable design]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[tower]]></category>
									<description><![CDATA[Today, Hello, POSCO brings exciting news: on July 10th, POSCO Engineering &#38; Construction completed the construction of Northeast Asia Trade Tower (NEAT),]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/메인이다앗.jpg"><img class="aligncenter size-full wp-image-4660" alt="메인이다앗" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/메인이다앗.jpg" width="649" height="348" /></a>Today, Hello, POSCO brings exciting news: on July 10<sup>th</sup>, POSCO Engineering &amp; Construction completed the construction of Northeast Asia Trade Tower (NEAT), the country&#8217;s highest skyscraper in Songdo International Business District, Incheon in Korea! Standing 305m tall with 68 stories, NEAT Tower has been finally completed 8 years after construction began in 2006. The tower is not only the the tallest building in Korea, but also the crown jewel of POSCO’s leading innovative technology.</p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/POS1571.jpg"><img class="aligncenter size-large wp-image-4655" alt="_POS1571" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/POS1571-681x1024.jpg" width="640" height="962" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/07/POS1571-681x1024.jpg 681w, https://newsroom.posco.com/en/wp-content/uploads/2014/07/POS1571-532x800.jpg 532w, https://newsroom.posco.com/en/wp-content/uploads/2014/07/POS1571-768x1154.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: left;" align="center"><span style="font-size: medium; color: #3366ff;"><b>Revolutionary Features of Korea’s New Landmark, Northeast Asia Trade Tower</b></span></p>
<p><span style="color: #3366ff; font-size: small;"><b>#1. 3-Dimensional Exterior Design Minimizes the Effect of Wind Load</b></span></p>
<p>POSCO Engineering &amp; Construction, the construction arm of Korea’s top steelmaker POSCO, applied its most innovative and cutting-edge technology in the construction of NEAT Tower, the tallest building in Korea. To minimize the effect of wind load on the building, the tower was constructed under a 3-dimensional exterior design which features a trapezoid at the base which gradually transforms into a triangle at the top.</p>
<p><span style="color: #3366ff; font-size: small;"><b>#2. Seismic Force Resisting System Utilizing Belt Truss and Outriggers</b></span></p>
<p>NEATT’ s main frame system consists of 27 perimeter columns, six corner mega columns, a core wall, and an outrigger/belt truss, all of which are systemically integrated. The core wall takes about 65% of the total gravity load and 70% of the total overturning moment due to wind load. The outrigger systems are installed on the 34<sup>th</sup> and 65<sup>th</sup> floors of NEATT and the structural design was performed in such a way that the axial load developed in columns due to the outrigger’s share of the overturning moment could also be resisted safely. The outrigger and belt system takes 30% of the overturning moment.</p>
<p>The core walls and columns of NEATT, an SRC structural building, were constructed with 12,841 tons of POSCO’s globally renowned high-strength reinforced concrete and SD40 reinforcing bars. The corner mega column was, for the first time in the construction of skyscrapers in Korea, built with 7,870 tons of SMC570TMC steel. The glass curtain wall enveloping the exterior was installed using low-emissivity glass. Low-emissivity (low-E) coatings are microscopically thin metal layers that are deposited on a window surface to help keep heat on the same side of the glass from which it originated. Glass with Low-E coatings reflect infrared light while allowing visible light, keeping the movement between interior and exterior heat to a minimum.</p>
<p><i>* Technical specifications of the Northeast Asia Trade Tower referenced from “NEATT Design of Structural System,” Dong Yang Structural Engineers Co., 2014.</i></p>
<p><span style="color: #3366ff;"><b>#3. High Level Security and Anti-Disaster Measures</b></span></p>
<p>As the landmark building of Korea, Northeast Asia Trade Tower boasts high level security and anti-disaster measures. For example, it deployed global positioning system (GPS) sensors to help ensure the real-time measurement of vibration, displacement or deformation in the building caused by external factors, making it possible to preemptively identify any issues that could compromise the safety or structural integrity of the building. Additionally, the Seismic Force Resisting System can withstand magnitude 7-8 earthquakes.</p>
<p>In addition, the anti-disaster control center located on the first basement floor provides the ability to centrally monitor the power supply, lighting, CCTV system, access control and other utility services. The 30<sup>th</sup> and 60<sup>th</sup> floors each have a shelter that can accommodate up to 4,000 occupants safely and promptly in the event of an emergency, such as a fire. The building has 29 elevators operating at a speed of 420 meters per minute and capable of carrying users from the ground floor to the observatory on the 65<sup>th</sup> floor within one minute.</p>
<p style="text-align: center;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/1402617009741.jpg"><img class="aligncenter size-full wp-image-4656" alt="1402617009741" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/1402617009741.jpg" width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/07/1402617009741.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2014/07/1402617009741-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2014/07/1402617009741-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/07/1402617009741-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a>&lt; The anti-disaster control center located on the first basement floor provides the ability to centrally monitor the power supply, lighting, CCTV system, access control and other utility services. &gt;</p>
<p style="text-align: left;"><b></b><span style="font-size: medium; color: #3366ff;"><b>Going Green: A Striking Example of Sustainable Design</b></span></p>
<p>NEATT serves as a model of sustainable design strategies, carefully balancing energy conservation, increased indoor environmental quality, and occupant comfort. With a range of passive design strategies such as daylighting, natural ventilation and energy-efficient HVAC systems, the tower targets to achieve LEED<sup>®</sup> Silver certification.</p>
<p>Like other buildings in New Songdo City, NEATT purchases district hot water from a new, highly efficient cogeneration facility located nearby. Hot water, used for heating and cooling via absorption chillers, is generated from waste heat recovered during the process of producing electricity. The building is estimated to reduce source-energy CO2 emissions by 6,000 tons per year when compared to a “standard” code-compliant office tower with on-site electric chillers and a natural-gas boiler plant.</p>
<p>Furthermore, the paint, carpets and wallpaper used in the construction of the building’s interior were of eco-friendly, non-toxic material in order to prevent the occurrence of Sick Building Syndrome.</p>
<p><i>* NEATT sustainability design features referenced from articles by </i><a href="http://www.arup.com/projects/northeast_asia_trade_tower.aspx"><i>ARUP</i></a><i> and </i><i><a href="http://www.builtexpressions.in/OnlineMagazine/Bangalore/Pages/Northeast-Asia-Trade-Centre,-Korea-819.aspx">Built Expressions</a></i></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/야경전경2.jpg"><img class="aligncenter size-full wp-image-4657" alt="야경전경2" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/야경전경2.jpg" width="602" height="476" /></a></p>
<p align="center">&lt;A Night View of the NEAT Tower and Songdo International Business District, Incheon&gt;</p>
<p>The Northeast Asia Trade Tower is expected to boost the regional economy along with an increase in floating population, markets, employment and visitors from overseas once companies move into the building. Moreover, it appears to give momentum to draw more businesses to Songdo International Business District since clients of Daewoo International and other companies engaged in the related fields are expected to move into the building. We hope that NEAT tower will soon become Korea’s most well-known landmark in the days to come!</p>
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