What’s more, manufacturing is no longer a rigid industry that produces uniform, one-sided goods. There is constant communication between customers and businesses for hyper-customization. Not only that, machines and products communicate within a smart factory, and factories exchange data with other factories. Manufacturing is no longer limited to production plants. Moreover, the data generated in the manufacturing process is combined with customer information, and a new service can be created. This combination of manufacturing and services is resulting in creation of added value. In the midst of such drastic change, how can companies stay competitive?

Staying Competitive Through Connection and Convergence

Global manufacturing companies are at the forefront of the 4th Industrial Revolution, as evident in their smart factories. A smart factory collects data generated from the production process using ICT technology, and the system controls all processes from material input to the final product. This has led to flexible production systems with the ability to make various products in one factory or to expand the range of products on the basis of connectivity. Typically, when a company builds a smart factory, it can improve productivity by 20 to 30 percent. A 20 percent improvement in efficiency in the manufacturing sector is a significant, outright increase in global competitiveness.

SEE ALSO: How Smart Factories are Changing the Manufacturing Industry

Siemens Electronics Manufacturing Plant incorporates robotics, AI and IoT to its production processes. (Source: Zawya)

If the productivity of a plant can be improved through smartization, it is important to also think about connectivity with the ecosystem that exists outside of the plant. Once a smart factory is built, all the data from customer orders to production and delivery are collected in a system via sensors. The customer, product and production data create meaningful connections with each other and provide extensive insight. Examples of added value creation through meaningful connections include hyper-customized goods, data-driven after-sales services to customers and collaboration among companies connected within the smart factory’s external ecosystem. Such advancements will lead greater product quality, production stability as well as shortened delivery times between value chain suppliers.

The Adidas Speed Factory and GE Brilliant Factory are examples of successful smart factories. Adidas customers choose the materials, colors and design of their sneakers, and have them manufactured and shipped within 24 hours in an automated factory.

GE has built a system that can produce all of their widely-diverse products in one factory. When the factory receives customer orders, it operates in a flexible production system which starts with the necessary raw materials, inputted by the automated scheduling system that controls the entire production process, including the final distribution system.

The Future of Manufacturing

Overall, the adoption of innovative changes in the manufacturing sector is likely to progress from lighter industries to the heavy industries, from B2C to B2B sectors. Small plants, quick manufacturing and B2C companies can more readily adapt to rapid technological and market changes. On the other hand, heavy industries like steel and B2B companies with continuous and heavy manufacturing, large production volume and numerous linked companies are likely to be slower to adapt to changes.

It is much more difficult for traditional, heavy industries to adapt to changes. (Source: Live Mint)

For example, adapting to the changes of the 4th Industrial Revolution in the steel industry may be slow, but it is inevitable. What’s more, the long-term adaptation process is more likely to be systematic and deliberate.

As a leading company in the global steel industry, POSCO is pursuing a long-term, systematic “Grand Design” to reinvent its systems to align with the changes of the 4th Industrial Revolution.

First, POSCO built a pilot smart factory in their steel mill, Gwangyang Steelworks, in 2015 that is currently in operation. The company used IoT to collect big data on site, analyze it in real time and build a smart factory that enables optimal control through AI and self-learning. As a result, the Gwangyang Steelworks is reaping the benefits of a smart factory not only in cost reduction but also in improved steel quality, minimized malfunctions and a safe and stable production environment. This year, POSCO plans to expand and apply smart factories to all of its production processes.

POSCO built a smart factory in Gwangyang Steel Mill.

Smart factory application throughout the entire steel mill will improve overall efficiency through a flexible production system. In addition, the factory will be able to respond directly to various customers in real time based on platform construction with customers within the connected ecosystem. The customized characteristics and design of the steel grade for each customer can be applied to production in real time.

SEE ALSO: How Factories Produce Steel – the Smart Way

Ultimately, a smart ecosystem that links manufacturing, processing and distribution with customer input will lead to a new, innovative ecosystem within the steel industry. In Europe, some companies are experimenting with material libraries and steel distribution platforms. The material library displays a variety of materials for customers to see, touch and test the workability and performance of the materials, and get information about the characteristics, design and delivery times through the order platform. Customers can designate the shipment date on the spot. This will be one of the new promising business models that steel and other material companies will strive towards in the coming future.

POSCO’s Grand Design includes a step-by-step approach to smart factories to expand the use of IoT, AI and Big Data in its production systems. To this end, POSCO ICT has developed PosFrame, a standard software platform that collects basic data of production processes and collectively manages, controls and analyzes the information.

POSCO uses its software platform, PosFrame, for data collection and analysis.

When the software becomes standardized and reliable enough to extend to other sectors, it will be applied to other business areas such as energy and construction, as well as to POSCO’s affiliates.

Manufacturers will have to take into account the heavy production environment, the slow industrial change cycle and the complexity of related industries and affiliates to implement the most effective, long-term, systematic upgrades to its production systems. This will result in a brand-new production and business model for manufacturing companies that will align with the new environment of the 4th Industrial Revolution.

Cover photo courtesy of Sputnik International.

The fourth industrial revolution is heralded by big data, the internet of things, artificial intelligence, virtual reality and augmented reality, 3D printing and other technological innovations. It’s happening at rapid speed. The steel industry needs to keep up and take advantage of all that this revolution has to offer.

However, the industrial revolution did not happen overnight, and advancements in human development traces back to the Iron Age.  

The Iron Age and How it Impacted Civilization

After the Bronze Age was the Iron Age. People started using iron and steel for tools. This was a huge shift for the world, and helped improve nearly all spheres of life from the spread of written language to more effective agricultural practices. Iron offered more choice. People could forge this material into whatever they needed for tools, weapons, or ornaments and decor.

Blacksmiths would have used tools like this during the Iron Age.

Tools and weapons created during this era often used steel, which was a vast improvement on the bronze items from the previous age. Items made from steel were just as light as bronze, but stronger, so users were able to get more out of each item they created. The strength of these tools made it possible for farmers to plant and harvest more land, faster. It enabled people to sell or trade for livelihood.

The Iron Age is a great example of how the right materials can make life better for everyone.

The New Structure of Steel

As the world moves through the fourth industrial revolution, it is evident the same thing is happening. Instead of improvements in specific materials and tools, however, technology is changing things.

The steel production process can be completed autonomously if the fourth industrial revolution continues the way it is going. This means that manufacturers will be able to have very detailed and thorough control over production, using smart technology that will factor in every element from the surrounding environment to minute details of the material itself. The steel production process will be able to use real-time data to optimize every facet of operations, saving money and time.

Robot arms with artificial intelligence take part in the steel production process. (Source: Telenor Connexion)

The steel value chain is affected by changes in the provision of after-sales service, owing to new technology. Manufacturers can use smart technology to track how users interact with their completed products and offer better customer service as a result.

Again, real-time information comes into play, allowing steel companies to see exactly how orders are being created, fulfilled and used, as it is happening. Customer needs are met with ease and speed, all tracked and analyzed digitally.

Competition in the steel industry will be affected by this revolution, too. Competitors can see how other companies are using big data and automation to save money and offer a better customer experience, and use those details to revolutionize their offerings. Online steel transaction platforms make this transparency even more accessible, for companies and clients alike.

Implications on the Steel Industry

To keep up with this revolution, and make the most of it, steel companies need to understand the implications on the industry and plan for the future. New technology is only going to become more widespread, more common, and more advanced. Companies need to be ready to react.

Integrating technology and smart software is the ideal way for steel companies, and the industry at large, to take advantage of this new revolution and use it to create better products and better customer relationships.

To get an idea of how to best integrate new tech into existing steel practices, POSCO’s smart steel factory is a prime example, currently being tested at the Gwangyang Steel Mill. POSCO’s smart factories will collect and analyze all of the microdata generated in the steel production process, to determine the cause of every event that impacts quality or production in general.

An image of how POSCO’s Smart Factory will be run.

From facilities to energy and environment, to safety and conditions, the smart factory will monitor everything. And it will respond accordingly to make the best quality steel possible.

Self-learning artificial intelligence ensures that the process of steelmaking is carefully controlled, with adjustments made in real-time to directly and positively impact the result. The smart factories will use technology to fill the gaps where human capabilities are simply no match for software.

The world has come a long way since the Iron Age and through the various industrial revolutions. In the current fourth industrial revolution, steel companies have to take advantage of new technology and innovations by figuring out ways to apply them to steelmaking processes. POSCO has made this a top priority as it continues to research, educate and implement smart technologies to its production processes and materials and will lead the way for steel companies to follow through the fourth industrial revolution.   

Cover photo courtesy of Manufacturing Global.

The REI Expo is one of the world’s largest new and renewable energy exhibitions. More than 725 companies from 40 countries participated in the Expo, along with approximately 50,000 visitors. The turnout was largely due to the Indian government’s infrastructure expansion and intensive investment plans for new and renewable energy.

POSCO’s Booth at REI 2017 showcased PV structures made of PosMAC steel.

POSCO India’s booth at the event showcased its solar PV structures made of PosMAC steel to major solar companies and structure manufacturers such as Adani, Nextracker, Arctech, Softbank, Purshotam, etc.

During the Expo, Memorandum of Understanding (MoU) agreements were signed with four companies. POSCO India’s Chief Managing Director Gee Woong Sung said, “By the end of this year, we will complete the Indian solution marketing system, which will supply not only steel but also solar PV structures. In 2018, we will further expand PosMAC sales in India.”

POSCO India signs an MoU with Ganges Internationale.

In addition to showcasing their premium product, POSCO has been working hard to meet customer demands in all areas. In order to meet short delivery times and structural supplies required by various PV projects in all parts of India, POSCO India has decided to establish a PosMAC structure supply chain system through strategic cooperation with local construction companies.

In the first stage of development, the free space at POSCO-IAPC located in Ahmedabad will be utilized via a long-term lease, and the manufacturing machinery is being installed with an operation target set for October. In the second stage, POSCO India has plans for additional installations in the Delhi and Pune regions.

POSCO India will strive to build a differentiated sales network with its solution marketing activities and secure a sustainable competitive advantage over other companies through its premium-quality products and advanced supply chain system.

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Q1. Despite several market challenges heading into 2016, POSCO Maharashtra has become POSCO’s most successful subsidiary. What would you credit with this quick turnaround?

Manish Kochar: At the beginning of last year, there were many import restrictions imposed by the government of India, and at the start of 2015 a lot of people were not sure whether we could even survive. We were merely a POSCO group company that was buying from POSCO Headquarters and selling in India. But we quickly adapted to the situation.

Because of the high costs of materials, we began to develop partnerships with local mills. Our Quality Assurance and Product Departments worked with these local mills to improve standards and help guarantee the same quality that our customers expect. This also reduced our inventory levels, which in turn reduced our inventory costs.

This was a very good move and I appreciate that management had the foresight and ability to make these collaborations possible. Otherwise, our journey would have been very different.

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Chetan Waghchoure: First of all, we were able to succeed because of the direction from management. We have clearly defined strategies for each segment in terms of targets, market, and pricing, which are constantly under review. Because of this, we have been able to make improvements in production, logistics, and quality.

From 2015-2016 we were barely producing 80-90 thousand tons per month, but today we are reaching over 140 thousand tons each month. Additionally, we were able to cut the production process from two months to just 30 days. And, we made an effort to move away from small market segments where the prices are low and competition is very high. Instead, we changed our focus to producing high-quality products for auto, home appliances, and panels. This move gave us higher margins and more market share.

“Increasing the operating ratio helped reduce the operating cost and that indirectly affected our profitability.” – Ajay Telrandhe, Quality Assurance

Ajay Telrandhe: In addition to what Chetan and Manish have said, in the last 3-4 months, we have increased the operating ratio and plant utilization. While we were operating at around 70-75%, now it’s at almost 90%. Increasing the operating ratio helped reduce the operating cost and that indirectly affected our profitability. Because of this, we were able to enter into more non-auto segments and produce more exports.

Q2. POSCO prides itself on producing the most advanced, high-quality steel around the world. How important is quality at POSCO Maharashtra and how are you able to maintain quality standards with such rapid growth?

Chetan Waghchoure: If I supply material at a cheaper rate, the customer will come back one time. But if I supply quality material, they’ll come back again and again. So that’s what we’re doing right now. Although our products might be priced a bit higher in the Indian market, we are supplying quality material and our customers continue to be loyal because they understand that value.

“If I supply material at a cheaper rate, the customer will come back one time. But if I supply quality material, they’ll come back again and again.” – Chetan Waghchoure, Sales

Ajay Telrandhe: POSCO Maharashtra has very advanced inspection systems. From surface inspections to mechanical testings to calibration – those are all constantly maintained so that we can ensure delivery of uniform products to our customers.

Also, in the next few months, we will be adding an AI system for zinc coating. Maintaining a consistent coating weight for automotive steel is a highly specialized process and prone to error. By integrating advanced AI technology, we will be able to reduce waste and ensure consistency.

[clickToTweet tweet=”‘…if I supply quality material, they’ll come back again and again.’ – Chetan Waghchoure” quote=”‘If I supply quality material, they’ll come back again and again.’ – Chetan Waghchoure” theme=”style6″]

Manish Kochar: One of the most important ways we are able to offer higher quality control is in the way we manage our supply chain for automotive customers. There are three to four automotive hubs in India and for all 3 locations, we have dedicated POSCO-owned service centers. Before POSCO began collaborating with the local mills, there was no integrated logistics plan so mills in one part of India were supplying products on the other side of the country. Now, India is a big country so it was impossible for them to manage any type of dynamic, just-in-time delivery supply chain. Because of POSCO’s superior supply chain management, we have created a very big gap between us and our competitors.

Also, nobody works in as much detail as POSCO does. At POSCO, we develop specific steel solutions for each product based on how the part will be used and in what capacity. In addition, we have separate application codes defined in our system that prevent us from providing materials that are not specifically designed for that part. Most of our competitors cannot do that, they simply provide similar materials for each part.

For global companies that value quality, POSCO is always their first choice.

Q3. How has POSCO’s Solution Marketing helped customers improve production processes and manufacture better products?

Ajay Telrandhe: We recently worked with Tata Motors and Royal Enfield to develop new fuel tanks. Tata Motors’ previous fuel tanks had a short life cycle and were prone to rusting with leakages while Royal Enfield was using galvanized electroplated material for their fuel tanks that was very expensive and had to be imported as it was hard to procure in India. So, POSCO worked with both companies individually and came up with a GA product with a chrome pre-razing coating. By making these adjustments in the production process, both companies have seen much better results with reduced costs and inventories.

“We are currently the only supplier in India who can provide galvanized steel at 0.48cm.” – Manish Kochar, Sales

Manish Kochar: One successful example was the time we worked with one of our customers to reduce the thickness of their Extra Deep Drawing (EDD) galvanized steel product for Dish application. At that time everyone was using 0.6mm thick galvanized steel, but the customer wanted it reduced to around 0.5mm. We met with our Quality Assurance Department with the goal of reaching 0.48-0.50mm. After planning, development, and testing we found that in addition to the reduction in thickness there was around a 10-15% reduction in weight as well – with no loss in stability. We are currently the only supplier in India who can provide EDD galvanized steel at 0.48mm.

Q4. How does POSCO Maharashtra plan to continue its success into the future?

Chetan Waghchoure: The Indian auto market is not yet saturated and it is still growing.  We see constant growth in this segment and expect to see new investment opportunities with many of our global clients including electric carmaker Tesla, KIA Motors, BMW, and SAIC-China. Having developed strategic locations throughout India has given us an advantage and helped us have an upper hand in the competitive automotive steel market. We are prepared and expecting continued growth in the automotive steel market.

POSCO Maharashtra is confident in the quality of products they can provide to customers as India’s auto industry expands.

Ajay Telrandhe: As India’s economy continues to grow, all of the global players will also have a presence in India. Because of this, the demand for steel will continue to rise. At POSCO Maharashtra, we are preparing for this opportunity. We will continue to develop our galvanizing line in order to meet increased demand while continuing to focus on delivering the highest quality products to all of our customers.

Manish Kochar: The government of India announced its National Steel Policy in April 2017 that focuses on improving per capita steel consumption in India both in the short and long term. The demand for automotive & home appliances is increasing steadily every year. POSCO is already an established brand worldwide, and more and more global companies entering the Indian market want to work with POSCO. As such, we will continue to provide a very high standard of quality for our customers.

[clickToTweet tweet=” ‘The global companies coming to India want to work with POSCO.’ -Manish Kochar” quote=” ‘The global companies coming to India want to work with POSCO.’ -Manish Kochar” theme=”style6″]

We have developed good relationships with local mills and consistently delivered high-quality products to our customers. We don’t see any issue with an increase in production and we don’t expect any gaps in quality as demand for POSCO steel continues to increase.

This interview was conducted as POSCO Group University held its Global New Leader Program in Korea. The Global New Leader Program brings together management from POSCO Family subsidiaries from all around the world so they can collaborate, share ideas, and develop new skills. This is just one global leadership program that POSCO organizes for its global employees. Find out more about POSCO’s global operations in our interviews with POSCO TCS in Thailand and POSCO China.

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POSCO knows that car manufacturers must deal with unexpected issues during the production process. So, POSCO has expanded its services with Solution Marketing 2.0 in order to provide the application technology and commercial support that customers need. From planning to production, POSCO works hand-in-hand to ensure shorter processing times that move customers to mass production more efficiently.

History of Solution Marketing

Early Vendor Involvement (EVI)

In 2007, POSCO introduced its early vendor involvement (EVI) program. EVI allowed POSCO to participate in the customer’s product development stages, providing support for application technologies needed during manufacturing as well as in performance evaluation of the steel material. In 2014, POSCO expanded its EVI program with the implementation of the more advanced Solution Marketing.

Solution Marketing

With Solution Marketing, POSCO goes one step beyond its steel production to provide customers with the technological, commercial, and human resources support they need. With a focus on developing better relationships with customers, CEO Ohjoon Kwon has emphasized that “Solution Marketing should evolve into human solutions in which customers benefit from the expertise and relationships of POSCO’s dedicated employees.” Since 2014, sales of products combined with Solution Marketing have tripled, and sales of POSCO’s World Premium Products have increased by 56%.

Solution Marketing 2.0

In 2017, POSCO is launching Solution Marketing 2.0 to provide even better support to its customers. Solution Marketing 2.0 is driven by 3 core strategies:

• Innovate – by improving production speed, value, and standards
• Digitize – by providing highly advanced information technology
• Customize – by tailoring each solution to the client’s specific needs

These three strategies are specifically designed to put the customer’s success first and to help them understand the balance between a product’s features, price, and long-term benefits. Through POSCO’s Solution Marketing 2.0, customers are provided the tools they need to maximize convenience and efficiency in utilizing high-quality steel.

“We see POSCO’s success through the customer’s success. And we do not stop working until the customer is satisfied.” In-hwan Oh, President of POSCO

With Solution Marketing 2.0, this level of commitment is guaranteed to each client in every industry (see how Solution Marketing helped a pipe plant in Russia). For automotive manufacturers, Solution Marketing 2.0 helps streamline the production process and shorten setup time. Combined with POSCO GIGA STEEL, Solution Marketing 2.0 can help automakers manufacture higher quality, complex products in less time.

Solution Marketing for the Auto Industry

Solution Marketing for the automotive industry offers specialized support to clients in their setup process. The development process for automakers is composed of four steps: planning, design, building, and evaluation. Through each step of the process, POSCO works with customers to provide customized solutions, resulting in higher quality products and shortened production times. At POSCO China, Solution Marketing 2.0 provided automotive customers with the speed, value, and quality they needed to maximize convenience and efficiency for their production lines.

Step 1 – Planning

In deciding the car’s concept, design, and material of the car, POSCO provides information regarding the initial concept design including material properties and tear down results (including parts analysis after disassembly).

Step 2 – Design

The objective of step 2 is to confirm the design of the parts and the types of steels to be used. POSCO provides numerical simulations regarding collision safety, structural integrity, and formability in order to suggest final design concepts and applicable steels to clients.

Step 3 – Build

In step 3 the car is built with an eye toward mass production. Based on these results, POSCO provides the customer with a variety of guidelines on how to reduce defects while improving weldability. This helps the automaker apply improvements to the process and minimize manufacturing errors.

Step 4 – Evaluation

In the final step, the manufactured car and its parts are evaluated and assessed.

Evaluations on the car’s durability, structural stiffness, and crash performance can be provided. Also, corrosion and coating performance are analyzed in order the car manufacturer to make further enhancements for long-term performance.

For today’s auto manufacturers facing stricter standards in fuel efficiency and safety, POSCO GIGA STEEL offers the best solution to meet their needs. It offers superior strength and formability for manufacturers while also being lightweight and fuel efficient for consumers.

But POSCO’s commitment to auto manufacturers goes beyond providing advanced steel solutions. With Solution Marketing 2.0, POSCO works with customers from planning to production to ensure success.  

 Subscribe to our newsletter today throughout April and May as we highlight POSCO GIGA STEEL and more of POSCO’s unique automotive steel solutions.

POSCO supplies magnesium sheets for Samsung Electronics’ “2017 model of Samsung Notebook 9 Always.” The Notebook 9 series is Samsung Electronics’ flagship model that touts ultra-light, high-strength metal materials. (Photo courtesy of Samsung Newsroom)

Samsung Notebook has been working to develop laptops that are slim and lightweight without having to sacrifice durability. Typically, durable laptops and electronics had to come with heavy metals. In order to keep their laptops lightweight, Samsung previously used magnesium-lithium sheets from overseas suppliers, which had good machinability, but low hardness, making them vulnerable to dents.

Starting with duralumin (a high-strength aluminum alloy made by mixing copper, magnesium and other elements) in 2011, Samsung has been aggressively pursuing metals that are lightweight yet durable. In 2016, POSCO began supplying its magnesium sheets for the Notebook 9 that was just 840g. In 2017, Samsung’s Notebook 9 was brought down even further to 799g – helping to significantly expand Samsung’s presence in the ultra-light notebook market.

In World War II, magnesium sheets, known to be one of the lightest metals, were used in long-range bombers. More recently, they have been used in high-performance sports due to their high-strength and lightweight qualities. POSCO leveraged its own process technology to further enhance these properties and began to mass-produce and supply them in 2015. These magnesium sheets, made with a rapid solidification process that is capable of precision control, are tempered several times and undergo a special heat treatment until they reach a final thickness of 0.5mm. POSCO succeeded in improving the surface hardness by more than 20% and the yield strength by more than 50%, compared to its competitors, while still maintaining a high level of machinability.

In addition, Samsung Electronics applied the state-of-the-art plasma surface treatment method, the MAO (Micro Arc Oxidation) method, to the formed magnesium body. This improves its durability against external impacts, corrosion, and scratches – further enhancing its value as a premium product.

POSCO’s magnesium sheets were used in the bottom casing of the Samsung Notebook 9

POSCO is continuing to develop new products through close cooperation with Samsung Electronics – the two companies plan to leverage their respective strengths and technologies to launch various products according to customer needs. By developing their technology and customized materials, POSCO aims to reach their goal of providing more magnesium materials for mobile devices as well as making magnesium sheets the new standard for various mobile products.

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He was one of more than 1,000 attendees at this year’s POSCO Global Early Vendor Involvement (EVI) Forum, held Oct. 31 to Nov. 2 in Incheon, South Korea. Every two years, POSCO invites hundreds of its customers and partners, to learn about solution marketing, POSCO’s unique approach to building proactive steel solutions for its customers.

“Since I’m from an Australian electrical steel company, I appreciate the chance to learn meaningful information regarding advance manufacturing and relevant industries,” added Andonovski.

Three Days of In-Depth Presentations

The Forum kicked off with a signing ceremony for more than 100 agreements with global clients in the field of joint technology research and sales. And throughout the three-day event, a variety of speakers kept the audience engaged with a series of presentations.

“POSCO’s future-oriented solution marketing focuses on three solutions,” said Ohjoon Kwon, president of POSCO, in his keynote speech. “Technical solutions that providing steel utilization technology, commercial solutions that support the sales of clients’ products, and human solutions that value connecting with our clients at heart. Using these three solutions, we strive to become a reliable partner that helps our clients find success.”

In addition to a presentation by President Kwon, some of the featured speakers included GM Korea Vice President Greg Tyus, ExxonMobil CTO Douglas Fairchild, the Minister of Trade from Indonesia Thomas Trikasih Lembong and futurist Thomas Frey.

Trends and Demonstrations

Once again, the theme of the forum was “From Steel Supplier to Solution Partner,” and explored three years of solution marketing and the company’s latest products. Additionally, talks examined future trends for the steel industry, including “Eco-Friendly Vehicles,” “Upheavals in Energy,” “Mega Cities” and “Premium Living Infrastructure.”

For example, POSCO had a model car on display made from Giga Steel – an ultra-high strength steel that can withstand a load of 100kg per 1mm². Another type of high-strength steel, HSA800, is twice as strong as ordinary steel and is considered to have very good seismic resistance. And “Inkjet printing steel sheets” are designed for the application of high-resolution images, and is expected to find many uses in home appliances.

The company also introduced high-manganese steel, made from 3%-27% manganese. High-manganese steel has a range of properties – such as abrasion resistance, being non-magnetic, high strength and high formability – making it useful for the energy industry, including LNG tanks.

The Power of Solution Marketing

After the keynote address and general sessions, the attendees were divided into nine industry-specific themes, to allow more detailed discussions and presentations relevant to each field.

“The general session has provided such a great opportunity to expand my knowledge about the different areas of steel,” said Teguh Sarwono, general manager of PT KRAKATAU Steel in Indonesia. “The special lecture about Indonesia’s steel industry was especially insightful for me as a foreign vendor of POSCO.”

In addition to talking about new products, there were also presentations about outstanding examples of POSCO’s solution marketing. For example, POSCO has worked with Volkswagen to make stronger steel and reduce the weight of vehicles, and it worked with Daewoo Shipbuilding & Marine Engineering to create high-strength wire products.

“I feel honored to have been invited to the POSCO EVI Forum, and happy to have gotten the chance to meet clients from all over the world,” said Christiawaty Kasger, general manager of POSCO Indonesia Inti. “By taking part of this kind of event, I have gotten a greater sense of connection with POSCO and look forward to working together more in the future.”

Smart Factory, Smart Company

POSCO has already involved the IoT to develop improved safety measures, but now with the Smart Factory, the entire production process has advanced for the sake of creating better products in the future.

The Smart Factory transforms the conventional idea of a steel mill into an intuitive operating system, promising faster production, higher-quality goods and safer work environments.

Matching its position as a leading global steelmaker, POSCO’s Smart Factory gives evidence of the company’s optimized facilities for creating the most reliable steel products available worldwide.

Solution Marketing Revs Up POSCO’s Steel Business

2014 POSCO Global EVI Forum #1 ‘From Steel Supplier to Solution Partner’

2014 POSCO Global EVI Forum #2 Program Details and Client Interview

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