<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="https://newsroom.posco.com/en/wp-content/plugins/posco-rss/posco-rss.xsl"?><rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:wfw="http://wellformedweb.org/CommentAPI/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
	<channel>
		<title>vehicle &#8211; Official POSCO Group Newsroom</title>
		<atom:link href="https://newsroom.posco.com/en/tag/vehicle/feed/" rel="self" type="application/rss+xml" />
		<link>https://newsroom.posco.com/en</link>
        <image>
            <url>http://www.posco.co.kr/homepage/images/kor5/common/h1_posco.png</url>
            <title>vehicle &#8211; Official POSCO Group Newsroom</title>
            <link>https://newsroom.posco.com/en</link>
        </image>
        <currentYear>2018</currentYear>
        <cssFile>https://newsroom.posco.com/en/wp-content/plugins/posco-rss/posco-rss-xsl.css</cssFile>
        <logo>http://www.posco.co.kr/homepage/images/kor5/common/h1_posco.png</logo>
		<description>What's New on POSCO Newsroom</description>
		<lastBuildDate>Thu, 23 Apr 2026 16:34:34 +0000</lastBuildDate>
		<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
					<item>
				<title>Ask an Expert: Maximizing Sustainability and Minimizing Environmental Impact</title>
				<link>https://newsroom.posco.com/en/ask-an-expert-maximizing-sustainability-and-minimizing-environmental-impact/</link>
				<pubDate>Wed, 02 May 2018 21:00:11 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[life cycle approach]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[recycled]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Sustainability is the buzzword of 2018. From industries, governments, to even individuals, the world is striving towards a more sustainable future. POSCO]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Sustainability is the buzzword of 2018. From industries, governments, to even individuals, the world is striving towards a more sustainable future. POSCO understands the significance of sustainability in building for the future. As a leading global company, we are fully-committed to reducing the environmental impact and enhancing the sustainability of steel. </span></p>
<p><span style="font-weight: 400;">As a part of this effort, we are going to share the perspective from the expert of ‘Green energy’, Yun jung, Jin who is the senior researcher at POSCO Research Institute (POSRI).</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/01_eng.png" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/01_eng.png" alt="Steel is reusable for every step of modification" width="800" height="600" /></a><p class="wp-caption-text">Steel is nearly 100% reusable in consideration of Life Cycle Approach(Source: <a href="https://www.worldsteel.org/steel-by-topic/life-cycle-thinking.html" target="_blank" rel="noopener">World Steel</a>)</p></div>
<p>&nbsp;</p>
<h2><b>How do we achieve sustainability?</b></h2>
<p><span style="font-weight: 400;">No one would deny the importance of sustainability. But how do we achieve it?</span></p>
<p><span style="font-weight: 400;">According to Jin, the answer can be found in the ‘<a href="https://www.lifecycleinitiative.org/starting-life-cycle-thinking/life-cycle-approaches/" target="_blank" rel="noopener">Life Cycle Approach</a>’ model. This model provides a better idea of how sustainability can be achieved. Life Cycle Approach seeks to prevent the root causes that can threaten the environment by identifying and considering all stages of a product’s life cycle, beginning with the extraction of raw materials.</span></p>
<p><span style="font-weight: 400;">Take vehicle emission as an example, it is widely known that electric vehicles produce far less pollution than gasoline vehicles. However, a closer look at vehicle operation would reveal that electric vehicles also produce a fair amount of pollution by burning carbon when generating electricity.</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/recycling-steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/recycling-steel.jpg" alt="Steel is reusable for every step of modification" width="800" height="600" /></a><p class="wp-caption-text">Majority of Steel product we discard is easily recycled(Source: <a href="http://genesissteel.co.za/recycling-steel-products/" target="_blank" rel="noopener">GenesisSteel</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Can Steel be life-cycled?</b></h2>
<p><span style="font-weight: 400;">So how does steel fit into the Life Cycle Approach?</span></p>
<p><span style="font-weight: 400;">Jin showed little bit more on details of the reasons why steel should be considered as an important eco-friendly as product or a material. Beginning with the manufacturing stage, the by-products of steel production, such as slag, can be recycled to make raw materials for road construction. Once in use, its longevity is a great advantage in terms of sustainability efforts. Steel used in buildings and various infrastructures boast a life span of almost 100 years. Steel used in vehicles and various machines also can last over 10 years.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/recycled-steel-changing-way-world-uses-metal/" target="_blank" rel="noopener"><b>Recycled Steel Changing the Way the World Uses Metal</b></a></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/02_eng.png" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/02_eng.png" alt="Lifespan of steel is way longer than we anticipate" width="800" height="600" /></a><p class="wp-caption-text">Lifespan of steel is way longer than we anticipate(Source:World Steel)</p></div>
<p><span style="font-weight: 400;">After it has served its purpose, steel is still highly recyclable and boasts a recycling rate of nearly 90%. Because it can be infinitely recycled while maintaining its inherent property and quality intact, steel is considered the most suitable material for circulation economy.</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/sustainability_lifecycleapproach_steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/sustainability_lifecycleapproach_steel.jpg" alt="Lifespan of steel is way longer than we anticipate" width="800" height="600" /></a><p class="wp-caption-text">POSCO&#8217;s Clean advanced technology may be the solution for green society</p></div>
<p>&nbsp;</p>
<h2><b>Steel is essential for our sustainable future</b></h2>
<p><span style="font-weight: 400;">Jin mentioned that the POSRI reports clearly illustrates that various ways of steel can be applied to the Life Cycle Approach and its viability as an integral element for sustainability. POSCO strives to stay ahead of the curve by utilizing its cutting-edge technology to develop innovative products and solutions, such as the <a href="http://globalblog.posco.com/advancements-sustainable-steel-production-changing-industry/" target="_blank" rel="noopener">GIGA STEEL</a> and <a href="http://globalblog.posco.com/discover-the-tech-making-steel-more-sustainable-finex/" target="_blank" rel="noopener">FINEX®</a> smelting processes.</span></p>
<p><span style="font-weight: 400;">Finally, Jin assured that with the Life Cycle Approach in mind, POSCO takes pride in all the efforts in reducing greenhouse emissions and in paving the way towards a sustainable society.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/steel-makes-circular-economy-go-round/" target="_blank" rel="noopener"><b>How Steel Makes the Circular Economy Go ‘Round&#8217;</b></a><b></b></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</title>
				<link>https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/</link>
				<pubDate>Fri, 22 Dec 2017 17:54:21 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[alternative fuel]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[asphalt sustainability]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[dow jones sustainability indicies]]></category>
		<category><![CDATA[eco design]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric vehicle forum]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[Environment & Materials]]></category>
		<category><![CDATA[Environment Special]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[EV range]]></category>
		<category><![CDATA[evs]]></category>
		<category><![CDATA[LCA]]></category>
		<category><![CDATA[life cycle approach]]></category>
		<category><![CDATA[life cycle assessment]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[World Auto Steel]]></category>
									<description><![CDATA[There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas (GHG) emissions. For the integration of EVs into the existing fleet of cars to happen fast and in significant numbers, automakers have to optimize the range of their EVs. With the current technological limitations in electric motors and batteries, carmakers are collectively seeking lighter materials for maximum range.</span></p>
<div id="attachment_13419" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" target="_blank" rel="noopener"><img class="wp-image-13419 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" alt="Electric vehicles charging at a charging station." width="640" height="480" /></a><p class="wp-caption-text">More and more automakers are adding EVs to their fleet. (Source: Engineering and Technology)</p></div>
<p><span style="font-weight: 400;">While all this sounds promising for the environment, EVs don’t automatically translate into lower GHG emissions. </span><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">According to World Auto Steel</span></a><span style="font-weight: 400;"> (WAS), the emissions from vehicle production will be greater than the amount of emissions from driving. As such, it is becoming increasingly important for manufacturers, policymakers and consumers alike to view material options by considering its </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">life cycle assessment</span></a><span style="font-weight: 400;"> (LCA). </span></p>
<h2><b>World Auto Steel Case Study</b></h2>
<p><span style="font-weight: 400;">WAS conducted a </span><a href="http://www.worldautosteel.org/life-cycle-thinking/case-studies/battery-electric-vehicle-life-cycle-energy-aluminium-vs-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">case study</span></a><span style="font-weight: 400;"> in which they compared two popular lightweight materials for EVS; aluminum and </span><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Advanced High-Strength Steel</span></a><span style="font-weight: 400;"> (AHSS). The study followed the University of California Santa Barbara Automotive Energy &amp; GHG Model (UCSB Model) for a comprehensive analysis of each material’s total energy use throughout its entire life cycle, from production to end of life recycling. For the study, WAS examined 1,000,000 BEVs of equal range that were made up of either entirely aluminum or AHSS.</span></p>
<div id="attachment_13420" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" target="_blank" rel="noopener"><img class="wp-image-13420 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" alt="World Auto Steel’s analysis of energy requirements for aluminum and AHSS BEVs." width="768" height="213" /></a><p class="wp-caption-text">BEVs made of AHSS require over 15 percent less energy than aluminum cars. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">The study found that automakers can make over 17 percent more BEVs made of AHSS than aluminum BEVs with the same amount of energy. In other words, with the energy it takes to make 1 million aluminum BEVs, automakers can make 1.17 million AHSS BEVs. </span></p>
<h2><b>Why is AHSS More Energy Efficient? </b></h2>
<p><span style="font-weight: 400;">Aluminum production requires 8 times more energy per kilogram than steel production because the production process of aluminum is much more complicated and involves more steps than steel production. The aluminum BEVs in the study used up 30 percent more energy than those made from AHSS throughout its entire life cycle. Plus steel is 100 percent recyclable and can be reused almost indefinitely.</span></p>
<p>&nbsp;</p>
<div id="attachment_13421" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-13421 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-1024x728.png" alt="A chart shows the various points of emissions output in the life cycle of a vehicle." width="640" height="455" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-768x546.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">There are many sources of emissions output involved in the entire life cycle of a vehicle. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">This poses a serious need to reexamine existing policies and regulations that only seek to reduce tailpipe emissions. By also taking into account emissions from the production of materials all the way to how a car is disposed at the end of its life cycle, automakers can grasp a better picture of the real impact of their choices on the environment. </span></p>
<h2><b>A Sustainable Choice </b></h2>
<p><span style="font-weight: 400;">As a solution-providing partner for automakers, steelmaker POSCO designed the perfect AHSS for cars that is lightweight, extremely strong, highly formable and environmentally friendly. POSCO GIGA STEEL belongs to the highest category for tensile strength of </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">greater than 1GPa</span></a><span style="font-weight: 400;"> (Gigapascal). It can withstand more than 100 kg of force per square millimeter, making it </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 times stronger</span></a><span style="font-weight: 400;"> than aluminum. It is also 3.5 times cheaper than aluminum and 2.1 times cheaper to manufacture. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">Infographic: Driving the Future with POSCO GIGA STEEL</a></strong></p>
<div id="attachment_13423" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-13423 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg" alt="Rolls of POSCO GIGA STEEL in a steel mill." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO GIGA STEEL is three times stronger than aluminum.</p></div>
<p><span style="font-weight: 400;">In 2016, POSCO sold </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">9 million tons</span></a><span style="font-weight: 400;"> of steel sheets for cars, making up 10 percent of the entire global automotive market for steel sheets. POSCO GIGA STEEL was designed to further improve the performance and efficiency of POSCO’s auto partners around the world. As the auto industry heads towards a future where environmentally-friendly EVs become the norm, POSCO will strive to equip its auto partners with the materials and tools necessary to stay ahead and competitive.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</title>
				<link>https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/</link>
				<pubDate>Thu, 16 Nov 2017 21:00:50 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[2017 global ev materials forum]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[auto market]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive market]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous car]]></category>
		<category><![CDATA[autonomous driving]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[car manufacturer]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[Center for Automotive Research]]></category>
		<category><![CDATA[Center for Automotive Research at Stanford University]]></category>
		<category><![CDATA[chargeEV]]></category>
		<category><![CDATA[connected car]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[Electric Vehicle]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[ev battery]]></category>
		<category><![CDATA[ev material]]></category>
		<category><![CDATA[ev material forum]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[future cars]]></category>
		<category><![CDATA[general motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[hyper no]]></category>
		<category><![CDATA[ICE]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[lithium ion]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO auto steel]]></category>
		<category><![CDATA[posco automotive]]></category>
		<category><![CDATA[posco ev forum]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[posco global ev materials forum]]></category>
		<category><![CDATA[POSCO ICT]]></category>
		<category><![CDATA[POSCO R&D]]></category>
		<category><![CDATA[POSCO R&D Center]]></category>
		<category><![CDATA[RethinkX]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[self-driving]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[shared mobility]]></category>
		<category><![CDATA[smart cars]]></category>
		<category><![CDATA[Songdo POSCO]]></category>
		<category><![CDATA[Stanford University]]></category>
		<category><![CDATA[Stephen Zoepf]]></category>
		<category><![CDATA[Tesla]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[vehicle material]]></category>
		<category><![CDATA[zipcar]]></category>
									<description><![CDATA[From October 30 to November 1, POSCO held the 2017 Global EV Materials Forum at the Songdo POSCO R&#38;D Center. More than 300 clients from over 18 countries]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">From October 30 to November 1, POSCO held the 2017 Global EV Materials Forum at the Songdo POSCO R&amp;D Center. More than 300 clients from over 18 countries attended the event to learn about future trends that will shape the future of the auto industry. </span></p>
<div id="attachment_13207" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Stephen-Zoepf.jpg" target="_blank" rel="noopener"><img class="wp-image-13207" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Stephen-Zoepf.jpg" alt="Stephen Zoepf giving a presentation at the 2017 Global EV Materials Forum." width="629" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Stephen-Zoepf.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Stephen-Zoepf-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Stephen-Zoepf-768x511.jpg 768w" sizes="(max-width: 629px) 100vw, 629px" /></a><p class="wp-caption-text">Stephen Zoepf is the executive director at the Center for Automotive Research at Stanford University.</p></div>
<p><span style="font-weight: 400;">To kick off the forum, </span><a href="https://profiles.stanford.edu/stephen-zoepf" target="_blank" rel="noopener"><span style="font-weight: 400;">Stephen Zoepf</span></a><span style="font-weight: 400;">, executive director at the Center for Automotive Research at Stanford University gave a presentation called “Electric Vehicles: Adapting to a Changing Marketplace” to share his insights on what future markets will look like and implications for automakers, suppliers as well as consumers.  </span></p>
<p><span style="font-weight: 400;">Here are the key takeaways. </span></p>
<h2><b>The Future is Going to Look Very Different</b></h2>
<p><span style="font-weight: 400;">According to a </span><a href="https://static1.squarespace.com/static/585c3439be65942f022bbf9b/t/591a2e4be6f2e1c13df930c5/1494888038959/RethinkX+Report_051517.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">report </span></a><span style="font-weight: 400;">by </span><a href="https://www.rethinkx.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">RethinkX</span></a><span style="font-weight: 400;">, an independent research group, 6 trillion U.S. passenger miles will be driven in 2030, up 50 percent from 2021. Of those miles, 95 percent will be driven in self-driving, electric and shared vehicles and only 5 percent of those miles will be driven by internal combustion engine (ICE) vehicles.</span></p>
<p><span style="font-weight: 400;">The report goes on to say that autonomous EVs (A-EV) will make up 60 percent of the U.S vehicle stock, and those vehicles will be part of a shared-mobility service. As more people start to share cars, the overall number of vehicles on U.S. roads will drop from 247 million in 2020 to 44 million in 2030.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/going-autonomous-transformation-transportation-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Going Autonomous: The Transformation of the Transportation Industry</a></strong></p>
<p><span style="font-weight: 400;">The change is already happening. In 2016, shared-mobility companies such as </span><a href="https://www.uber.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber </span></a><span style="font-weight: 400;">and </span><a href="https://www.lyft.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Lyft </span></a><span style="font-weight: 400;">drove 500,000 passengers per day in New York City, which is triple the number of passengers from 2015. Today, more and more automakers like </span><a href="https://www.google.co.kr/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=4&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjhjaurrrDXAhUNNrwKHTsJB7AQFghCMAM&amp;url=https%3A%2F%2Fwww.tesla.com%2F&amp;usg=AOvVaw0Vx6pW8J4RjA5etoI3_wrm" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla </span></a><span style="font-weight: 400;">and </span><a href="https://www.google.co.kr/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjwz_O2rrDXAhUMjLwKHSWwAOQQFggmMAA&amp;url=https%3A%2F%2Fwww.gm.com%2F&amp;usg=AOvVaw2d2K8uvqCWMKCHzrr43vE7" target="_blank" rel="noopener"><span style="font-weight: 400;">GM</span></a><span style="font-weight: 400;"> are also entering the shared-mobility market.</span></p>
<div id="attachment_13177" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/BMW-EVs.jpg" target="_blank" rel="noopener"><img class="wp-image-13177" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/BMW-EVs-1024x637.jpg" alt="A line up of the new electric vehicles to be used by the LAPD" width="629" height="391" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/BMW-EVs-1024x637.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/BMW-EVs-800x498.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/BMW-EVs-768x478.jpg 768w" sizes="(max-width: 629px) 100vw, 629px" /></a><p class="wp-caption-text">EVs are already becoming prominent in major cities around the world. (Source: <a href="http://time.com/4363247/lapd-little-electric-bmws/" target="_blank" rel="noopener">Time</a>)</p></div>
<p><span style="font-weight: 400;">The findings illustrate a future where people drive more miles with fewer cars, which are fueled by electricity, and shared instead of owned. It’s a radical visualization of the future, but one that is driven by economic forces. </span></p>
<p><span style="font-weight: 400;">By 2021, shared vehicles will be 4 to 10 times cheaper per mile than private vehicles, and American households will save an average of USD 5600 every year by switching to shared EVs from cars fueled by gas, according to RethinkX. </span></p>
<p><span style="font-weight: 400;">Zoepf shared another report by </span><a href="https://ark-invest.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">ARK investment Management</span></a><span style="font-weight: 400;"> which echoes the finding above- in the next ten years, people will drive three times more kilometers using half the number of cars and the number of EVs on the road will increase 10 fold.</span></p>
<h2><b>What It Means for Car Manufacturers and Suppliers</b></h2>
<p><span style="font-weight: 400;">A shrinking vehicle fleet consisting of mostly EVs can only mean one thing: a major disruption to the current automotive market.  </span></p>
<p><span style="font-weight: 400;">Right now, the average lifecycle of a car in the U.S. is 11 years. However, the majority of a car’s total mileage is driven in its early years. It’s the same for shared vehicles, but they are driven about 80,000- 90,000 km per year, 10 times the distance of privately-owned cars. What this shows is a compression of the vehicle lifespan in its first 3 to 4 years. </span></p>
<p><span style="font-weight: 400;">These statistics pose critical concerns for automakers. </span></p>
<p><span style="font-weight: 400;">Will overall vehicle sales decrease in the coming future? According to Zoepf, that’s the wrong question to ask. Instead, automakers should be asking “will I make money?” Automakers have a couple of choices. They can either adapt early on and manufacture EVs and/or A-EVs at a competitive price, or become a shared-mobility provider. </span><a href="https://www.teslarati.com/top-7-mobility-companies-future-watch-2017/" target="_blank" rel="noopener"><span style="font-weight: 400;">Early movers</span></a><span style="font-weight: 400;"> such as Tesla, GM and Volvo are already shifting their business strategies to fit these models. </span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13175" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/GM-Maven.jpg" target="_blank" rel="noopener"><img class="wp-image-13175" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/GM-Maven-1024x683.jpg" alt="A person inside a GM vehicle is showing Maven, a new car sharing service, on her smartphone screen." width="629" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/GM-Maven-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/GM-Maven-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/GM-Maven-768x512.jpg 768w" sizes="(max-width: 629px) 100vw, 629px" /></a><p class="wp-caption-text">GM recently launched Maven, a car-sharing service. (Source: <a href="https://www.theverge.com/2016/1/21/10802240/gm-maven-car-sharing-service-price-launch-date-michigan" target="_blank" rel="noopener">The Verge</a>)</p></div>
<p><span style="font-weight: 400;">Another question to ask is how these trends will affect vehicle design. With shortened vehicle life-cycles, manufacturers can either design cars to last only 3 to 4 years for quick replacements, or opt for the aviation model where the vehicle will be built to last, but the interior parts, such as seats, will be replaced frequently. Whatever route manufactures choose to take, gaining a competitive edge in vehicle and service quality early on will be key. </span></p>
<h2><b>What Will This Mean for Vehicle Material Suppliers?</b></h2>
<p><span style="font-weight: 400;">If building cars to last is no longer a primary priority, will car makers downgrade their materials? The short answer is not a chance. </span></p>
<p><span style="font-weight: 400;">Through a </span><a href="http://web.mit.edu/sloan-auto-lab/research/beforeh2/files/Zoepf%20and%20Keith%20Transportation%20Policy%20for%20Review.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">customer survey study</span></a><span style="font-weight: 400;"> Zoepf conducted of 60,000 Zipcar customers, he showed that the number one factor when choosing a car is safety. However, there is no one, ideal model or type of car that is preferred in a shared mobility framework. The purpose of the trip determines the type of vehicle, and the success of a shared mobility service provider will depend on the variety of cars it can provide &#8211; all with competitive safety ratings.</span></p>
<div id="attachment_13174" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/ChargEV.jpg" target="_blank" rel="noopener"><img class="wp-image-13174 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/ChargEV.jpg" alt="A car is seen charging at a POSCO ChargEV station. " width="629" height="379" /></a><p class="wp-caption-text">POSCO ICT already has ChargEV stations set up across Korea. (Source: <a href="http://smartfuture-poscoict.co.kr/346" target="_blank" rel="noopener">POSCO ICT</a>)</p></div>
<p><span style="font-weight: 400;">The supplier’s role will be to continue providing high-quality materials that can boost the safety and cost competitiveness of future vehicles. Steel suppliers have to keep developing lightweight and high-strength steels like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/#1?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">, and research new materials that can boost the competitiveness of EVs such as POSCO’s </span><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/#1?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Hyper NO</span></a><span style="font-weight: 400;"> for motor cores, </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">battery materials</span></a><span style="font-weight: 400;"> and POSCO ICT’s </span><a href="https://newsroom.posco.com/en/posco-takes-charge-electric-vehicle-charging-infrastructure-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">EV charging service and infrastructure</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">There remain numerous challenges that lie ahead for a greener and safer future with EVs and A-EVs, and it might take longer than experts predict for lawmakers, corporations and consumers to all agree on an optimal mobility model. However, change is already underway and automakers and suppliers alike need to strategize and adapt early on to take advantage of the upcoming opportunities.</span></p>
<p><span style="font-weight: 400;">For more information on how advanced automotive steel can benefit automakers looking for lightweight and sustainable steel solutions, take a look at our </span><span style="font-weight: 400;"><a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">infographic on POSCO GIGA STEEL</a> or read the full report <a href="http://www.worldautosteel.org/downloads/auto-mass-benchmarking-2017/" target="_blank" rel="noopener">here.</a> </span></p>
<table style="background-color: #d4d4d4;" cellspacing="2" cellpadding="2">
<tbody>
<tr style="height: 48px;">
<td style="height: 48px;"><span style="font-size: 12pt;"><i><a href="https://cars.stanford.edu/people/stephen-zoepf" target="_blank" rel="noopener">S</a><a href="https://cars.stanford.edu/people/stephen-zoepf" target="_blank" rel="noopener"><span style="font-weight: 400;">tephen Zoepf</span></a><i><span style="font-weight: 400;"> is the Executive Director of the Center for Automotive Research at Stanford. He has fifteen years of experience in the automotive field, including eight years in engineering and product management roles at BMW and Ford.  He recently served as a Post-Doctoral researcher at MIT and on the technical staff of the U.S. Dept. of Transportation. </span></i></i></span></td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.gov.uk/government/news/75-million-to-build-cars-of-the-future" target="_blank" rel="noopener"><span style="font-weight: 400;">GOV.UK</span></a><span style="font-weight: 400;">.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Why Electrical Steel Can Make All The Difference In EV Motors</title>
				<link>https://newsroom.posco.com/en/electrical-steel-make-ev-motors/</link>
				<pubDate>Wed, 18 Oct 2017 18:34:24 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[electric steel]]></category>
		<category><![CDATA[Electrical Steel]]></category>
		<category><![CDATA[electrical vehicle]]></category>
		<category><![CDATA[electrical vehicle motor]]></category>
		<category><![CDATA[electrical vehicle motors]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[ev materials]]></category>
		<category><![CDATA[ev motor]]></category>
		<category><![CDATA[ev motors]]></category>
		<category><![CDATA[ev steel]]></category>
		<category><![CDATA[grain oriented]]></category>
		<category><![CDATA[grain oriented electrical steel]]></category>
		<category><![CDATA[high quality electrical steel]]></category>
		<category><![CDATA[hyper no]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[non oriented]]></category>
		<category><![CDATA[non oriented electrical steel]]></category>
		<category><![CDATA[Pohang Steel Works]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[posco electrical materials]]></category>
		<category><![CDATA[posco electrical steel]]></category>
		<category><![CDATA[posco ev]]></category>
		<category><![CDATA[posco ev materials]]></category>
		<category><![CDATA[posco ev steel]]></category>
		<category><![CDATA[posco hyper no]]></category>
		<category><![CDATA[posco world class electrical steel]]></category>
		<category><![CDATA[posco world class electrical steel hyper no]]></category>
		<category><![CDATA[posco wpp]]></category>
		<category><![CDATA[production facilities]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transformers]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[world class electrical steel]]></category>
		<category><![CDATA[world class electrical steel hyper no]]></category>
		<category><![CDATA[World Premium Product]]></category>
									<description><![CDATA[As the global electric vehicle market grows, demand for EV materials such as electrical steel is growing in lockstep. Motors determine the horsepower of a]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">As the global electric vehicle market grows, demand for EV materials such as </span><a href="http://www.posco.co.kr/homepage/docs/eng5/jsp/product/info/s91e7000010c.jsp" target="_blank" rel="noopener"><span style="font-weight: 400;">electrical steel</span></a><span style="font-weight: 400;"> is growing in lockstep. Motors determine the horsepower of a vehicle, and are central to the efficiency and overall performance of EVs. Thus, high-quality electrical steels are sought after by automakers vying for the biggest share of the growing EV market.</span></p>
<div id="attachment_13015" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Electric-Motor.jpg" target="_blank" rel="noopener"><img class="wp-image-13015" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Electric-Motor-1024x584.jpg" alt="Diagram of ev motors" width="800" height="456" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Electric-Motor-1024x584.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Electric-Motor-800x456.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Electric-Motor-768x438.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Electrical Steel is used to make electric motors for EVs. (Source: <a href="http://wonderfulengineering.com/download-electrical-motor-images-free-here/" target="_blank" rel="noopener">Wonderful Engineering</a>)</p></div>
<p><span style="font-weight: 400;">According to </span><a href="http://www.marketsandmarkets.com/PressReleases/electrical-steel.asp" target="_blank" rel="noopener"><span style="font-weight: 400;">Markets and Markets</span></a><span style="font-weight: 400;">, the market for electrical steel is projected to expand from USD 27.84 billion in 2016 to USD 38.98 billion by 2021, at a compound annual growth rate (CAGR) of 7 percent. Electrical steels go through various demanding</span><a href="http://www.posco.co.kr/homepage/docs/eng5/dn/company/product/e_electrical_pdf_2011.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;"> production processes</span></a><span style="font-weight: 400;"> such as annealing, hot and cold rolling and insulation coating. Having the most advanced production technology is paramount, and choosing the best quality electrical steel will determine the overall performance and efficiency of EVs. </span></p>
<h2><b>What is Electrical Steel?</b></h2>
<p><span style="font-weight: 400;">Electrical steel, also known as silicon steel, is a steel alloy of iron and silicon used to make the cores of motors, transformers and generators.  This softer type of steel can generate various magnetic properties, has high permeability and low amounts of core loss. It has a small </span><a href="http://www.electricalbasicprojects.com/what-is-hysteresis-loss-hysteresis-loop/" target="_blank" rel="noopener"><span style="font-weight: 400;">hysteresis curve</span></a><span style="font-weight: 400;">, meaning reduced magnetic hysteresis as well as iron losses, or energy loss. </span></p>
<p><span style="font-weight: 400;">There are two kinds of structures for electrical steel; grain-oriented and non-oriented.</span></p>
<div id="attachment_13019" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Grain-Oriented-Electrical-Steel-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13019" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Grain-Oriented-Electrical-Steel-1-1024x660.jpg" alt="Grain-oriented electrical steel sheets are most commonly applied to transformers of ev motors." width="800" height="516" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Grain-Oriented-Electrical-Steel-1-1024x660.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Grain-Oriented-Electrical-Steel-1-800x516.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Grain-Oriented-Electrical-Steel-1-768x495.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Grain-Oriented-Electrical-Steel-1.jpg 1170w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Grain-oriented electrical steel sheets are most commonly applied to transformers. (Source: <a href="http://nikomag-europe.com/index.php/markets" target="_blank" rel="noopener">Nikomag</a>)</p></div>
<p><span style="font-weight: 400;">Grain-oriented electrical steel has a uniform, consistent direction of grains in its structure which allows for greater flux density and magnetic saturation. Most commonly, grain-oriented electrical steel is used for transformers which have a predictable and specific magnetic field direction. </span></p>
<div id="attachment_13017" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Non-Grade-Oriented-Steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13017 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Non-Grade-Oriented-Steel.jpg" alt="Piles of non-oriented electrical steel plates await to be turned into ev motors." width="800" height="460" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Non-Grade-Oriented-Steel.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Non-Grade-Oriented-Steel-768x442.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Non-oriented electrical steel plates are traditionally welded together to form electrical motors. (Source: <a href="http://www.lhdmotor.com/Silicon-steel-sheet.html" target="_blank" rel="noopener">LHD Motor</a>)</p></div>
<p><span style="font-weight: 400;">A major factor that determines the quality of electrical steel is minimal core loss. Due to the constant change in direction of the magnetic field, the energy that is created can easily be lost in the form of heat. Core loss reduction has to be achieved through high-quality electrical steels that have high flux density and lower levels of core losses. </span></p>
<h2><b>POSCO’s Hyper NO</b></h2>
<p><span style="font-weight: 400;">POSCO is one of a growing number of companies dedicated to doing its part in creating an environmentally sustainable future. That’s why POSCO has been developing its premium non-oriented electrical steel to provide partners with material solutions for EVs. </span></p>
<p><span style="font-weight: 400;">Take a look at the video below to see how Hyper NO can increase the performance and efficiency of electric vehicles.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO’s Hyper NO is processed using innovative methods such as the self-bonding technology which replaces traditional welding procedures to improve the core’s bonding force. POSCO also managed to reduce core loss by 5 percent compared to traditional types of non-oriented electrical steel and reduce the motor noise by 5dB with its rolling technology that can process the Hyper NO down to an ultra-thin form of 0/15mm. These technologies, along with the Hyper NO’s high magnetic flux density will increase the efficiency of the motor and improve the overall performance vehicles to which it is applied. Hyper NO is highly sought after by automakers looking for premium-grade electrical steel to apply to their EV motors.    </span></p>
<p><span style="font-weight: 400;">In February 2017, POSCO </span><a href="https://newsroom.posco.com/en/posco-expands-production-non-oriented-silicon-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">expanded its production facilities at Pohang Steel Works</span></a><span style="font-weight: 400;"> to increase its annual production capacity of electrical steel from 80,000 tons to 160,000 tons, enough to produce 2.6 million motors for EVs. The strategic move is in line with POSCO’s commitment towards expanding environmentally-friendly businesses as well as its</span><a href="https://newsroom.posco.com/en/solution-marketing-2-0-ensuring-success-planning-production/" target="_blank" rel="noopener"><span style="font-weight: 400;"> solution marketing</span></a><span style="font-weight: 400;"> efforts to provide customized material solutions to its partners.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>How Quality Wire Rods Benefit Automakers</title>
				<link>https://newsroom.posco.com/en/quality-wire-rods-benefit-automakers/</link>
				<pubDate>Mon, 16 Oct 2017 18:22:20 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[steel wire]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Last month, POSCO opened its second overseas automotive wire rod plant in Indiana. The new facility has an annual production capability of 25,000 tons and will]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last month, POSCO opened its </span><a href="https://newsroom.posco.com/en/posco-opens-second-wire-rod-processing-plant-indiana/" target="_blank" rel="noopener"><span style="font-weight: 400;">second overseas automotive wire rod plant in Indiana</span></a><span style="font-weight: 400;">. The new facility has an annual production capability of 25,000 tons and will supply premium automotive wire rods to its partners in the U.S. </span></p>
<p><span style="font-weight: 400;">Although wire rods are not always in the spotlight, they are widely used in many parts of a car. Steel wire rods are processed into parts for the steering and suspension systems, tire cords and bearings.</span></p>
<p><span style="font-weight: 400;">However, not all wire rods are the same, and improvements in production technologies can increase automotive performance, safety and cost-effectiveness. </span><a href="http://www.posco.co.kr/homepage/docs/eng5/dn/company/product/wirerod.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s world premium steel wire rods</span></a><span style="font-weight: 400;"> provide such solutions to its automotive partners as the global demand for automotive wire rods continues to grow. </span></p>
<p><span style="font-weight: 400;">Take a look at the video below to see why more and more automakers are choosing POSCO’s wire rods, and where they can be applied.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/pkqVYeMSYKY?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<h2><b>Wire Rods in the Steering System</b></h2>
<p><span style="font-weight: 400;">The steering system is what allows the wheels of a heavy vehicle to move in various directions and angles, with little force exerted by the driver. If the driver were to steer the road wheel directly, he/she would have to apply </span><a href="https://www.howacarworks.com/basics/how-the-steering-system-works" target="_blank" rel="noopener"><span style="font-weight: 400;">16 times more effort</span></a><span style="font-weight: 400;">. Fortunately, the movement of the steering wheel passes through the steering system of pivoted joints to the road wheels, which minimizes the burden of labor on the driver. The most common type of steering system is the rack and pinion, pictured below.</span></p>
<div id="attachment_13003" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/steering-system.jpg" target="_blank" rel="noopener"><img class="wp-image-13003 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/steering-system.jpg" alt="An automotive steering system of a car made of wire rods." width="700" height="370" /></a><p class="wp-caption-text">Wire rods make up the steering system of a car. (Source: <a href="https://tiresandparts.net/news/parts/bosch-showcase-steering-systems-aapex-2016/" target="_blank" rel="noopener">Tires and Parts</a>)</p></div>
<p><span style="font-weight: 400;">Traditionally, wire rods used for the </span><span style="font-weight: 400;">pinion shaft, rack bar, ball housing, tie rod and tie rod end of the steering system have to be heat treated twice during production. POSCO developed a way to take out all the heat treatment from the production process, allowing manufacturers to cut costs significantly and reduce unwanted emissions.  </span></p>
<h2><b>Wire Rods for Springs</b></h2>
<p><span style="font-weight: 400;">Automotive springs are part of the suspension system of a vehicle, which determines the level of control the driver will have, as well as the level of comfort. The spring coils compress and elongate along with the movement of the wheels to absorb shock and keep the car body level. </span></p>
<div id="attachment_13001" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Coil-Springs.jpg" target="_blank" rel="noopener"><img class="wp-image-13001" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Coil-Springs.jpg" alt="Coil springs are part of the suspension system of a car." width="700" height="440" /></a><p class="wp-caption-text">Coil springs are part of the suspension system of a car. (Source: <a href="https://www.pakwheels.com/blog/tips-maintain-suspension-vehcile/" target="_blank" rel="noopener">Pakwheels</a>)</p></div>
<p><span style="font-weight: 400;">As such, the wire rods that make up the suspension system have to have high tensile strength and fatigue resistance. POSCO’s wire rods for automotive springs are made of ultra-clean alloying steel and have a 2.3 GPa tensile strength versus the average 1.9 GPa of traditional wire rods. When applied to the engine valve springs and coil springs for suspensions and stabilizer bars, it enhances the overall performance, safety and lightweight features of the vehicle.       </span></p>
<h2><b>Wire Rods for Tire Cords</b></h2>
<p><span style="font-weight: 400;">Wire cords undergo an extensive drawing process to be processed into tire cords, also known as tire belts. Tire cords are important because they act as the chassis of the tire, giving it strength and resistance against punctures. It also allows the tire to stay flat for maximum contact with the road. </span></p>
<div id="attachment_13005" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Wire-Rod-Production.jpg" target="_blank" rel="noopener"><img class="wp-image-13005" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Wire-Rod-Production.jpg" alt="POSCO’s wire rods during the production process." width="700" height="466" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Wire-Rod-Production.jpg 792w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Wire-Rod-Production-768x511.jpg 768w" sizes="(max-width: 700px) 100vw, 700px" /></a><p class="wp-caption-text">POSCO’s wire rods during the production process. (Source: <a href="http://images.worldsteel.org/picture/283" target="_blank" rel="noopener">World Steel Association</a>)</p></div>
<p><span style="font-weight: 400;">The quality of tire cords lies in its strength, elongation and stiffness, and require especially clean and high-strength steel to produce. </span><a href="http://www.posco.com/homepage/docs/eng5/jsp/product/info/s91e5000010c.jsp?mdex=posco13C" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s wire rods</span></a><span style="font-weight: 400;"> for tire cords are also highly workable for producing extra-fine wire, meaning car manufacturers get the added benefit of lightweight along with enhanced safety and performance.</span></p>
<h2><b>Wire Rods for Wheel Bearings</b></h2>
<p><span style="font-weight: 400;">Wheel bearings are under a lot of pressure, literally. It bears the weight of the vehicle so that the wheels can turn as smoothly as possible with little friction. If a car’s wheel bearings don’t function properly or wear out, the tires can rub against the axle, the rubber can burn due to friction, the wheels can malfunction and cause screeching sounds. It is important for the bearings to be highly wear and fatigue resistant to minimize work hardening, crack and deformation. POSCO’s innovative production technology includes numerous tests and quality checks to ensure that wire rods for bearings are in perfect condition. </span></p>
<p>&nbsp;</p>
<div id="attachment_13004" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Wheel-Bearings.jpg" target="_blank" rel="noopener"><img class="wp-image-13004" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Wheel-Bearings.jpg" alt="Wheel bearings bear the weight of the vehicle so tires don’t have to." width="700" height="525" /></a><p class="wp-caption-text">Wheel bearings bear the weight of the vehicle so tires don’t have to. (Source: <a href="http://www.moog-suspension-parts.com/moog-512144" target="_blank" rel="noopener">MOOG Suspension Parts</a>)</p></div>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Recently, </span><a href="https://www.researchandmarkets.com/reports/4231717/global-stainless-steel-wire-rods-market-2017-2021#pos-0" target="_blank" rel="noopener"><span style="font-weight: 400;">Research and Markets</span></a><span style="font-weight: 400;"> predicted a compound annual growth rate (CAGR) of 3.50 percent for the global stainless steel wire rod market from 2017 to 2021. This is a telling sign that automakers will continue to seek high-quality wire rods in the midst of growing investment in electric and autonomous vehicles. Now with its second overseas facility up and running, POSCO will continue to meet the global demand for world premium automotive materials and provide innovative solutions to its partners.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.steel-intelligence.com/product-reports/articles/the-market-for-stainless-steel-wire-rod.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Intelligence</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
]]></content:encoded>
																				</item>
					<item>
				<title>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</title>
				<link>https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/</link>
				<pubDate>Wed, 27 Sep 2017 10:36:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[auto market]]></category>
		<category><![CDATA[auto producer]]></category>
		<category><![CDATA[automaker]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[car manufacturer]]></category>
		<category><![CDATA[carbon emissions]]></category>
		<category><![CDATA[carmaker]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[complex phase steel]]></category>
		<category><![CDATA[CP steel]]></category>
		<category><![CDATA[GM Korea]]></category>
		<category><![CDATA[Going Electric]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[LCA]]></category>
		<category><![CDATA[life cycle approach]]></category>
		<category><![CDATA[life cycle assessment]]></category>
		<category><![CDATA[light steel]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[lightweight car]]></category>
		<category><![CDATA[lightweight material]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[posco ahss]]></category>
		<category><![CDATA[posco automotive steel]]></category>
		<category><![CDATA[posco car]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[Renault Samsung Motors]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[Ssangyong Motors]]></category>
		<category><![CDATA[steelyourweight]]></category>
		<category><![CDATA[steelyourworld]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[vehicle life cycle]]></category>
		<category><![CDATA[was]]></category>
		<category><![CDATA[World Steel Association]]></category>
		<category><![CDATA[WSA]]></category>
									<description><![CDATA[World Auto Steel (WAS) kicked off its #Steelyourworld campaign to highlight the benefits of advanced high-strength steel (AHSS) as an automotive material. The]]></description>
																<content:encoded><![CDATA[<p><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Auto Steel</span></a><span style="font-weight: 400;"> (WAS) kicked off its </span><a href="http://www.worldautosteel.org/worldautosteel-kicks-off-steelyourworld-campaign/" target="_blank" rel="noopener"><span style="font-weight: 400;">#Steelyourworld</span></a><span style="font-weight: 400;"> campaign to highlight the benefits of advanced high-strength steel (AHSS) as an automotive material. The first of the 4-part campaign is called </span><a href="http://www.worldautosteel.org/steelyourworld/steelyourweight/" target="_blank" rel="noopener"><span style="font-weight: 400;">#steelyourweight</span></a><span style="font-weight: 400;">, and covers one of the best features of AHSS &#8211; its light weight.  </span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/679pOG39frk?start=1&#038;feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">Contrary to popular belief, mass reduction does not automatically equal fuel savings, especially when it comes to urban driving. There are other factors that determine the fuel efficiency of a vehicle such as driving cycle, vehicle size and its powertrain. Until recently, there was a  lack of variety in engine types and powertrains, so even though automakers reduced the weight of car frames, they could not apply a complementary engine or powertrain to the lighter parts. </span></p>
<p><span style="font-weight: 400;">So, have automakers been lightweighting for nothing?</span></p>
<p><span style="font-weight: 400;">Of course not, in the past decade alone, engines and powertrains have also become extremely efficient through advancements in start-stop-systems and downsizing, and newer options including hybrids, electric batteries and range extenders that now allow automakers to capitalize on their lightweight materials.</span></p>
<p><span style="font-weight: 400;">Although there are several lightweight materials, below are 5 reasons why AHSS continues to be the lightweight material of choice for automakers: </span></p>
<h2><b>1. Decision Makers Care About the Environment</b></h2>
<p><span style="font-weight: 400;">Well, not everyone, but many </span><a href="http://money.cnn.com/2017/09/11/autos/countries-banning-diesel-gas-cars/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">countries around the world</span></a><span style="font-weight: 400;"> have started the process to phase out gasoline and diesel-fueled cars, including India and China, the two largest automotive markets in the world. Governments are taking serious action against climate change and it will reflect in their policies. Automakers are choosing to lightweight their vehicles for </span><a href="https://newsroom.posco.com/en/automakers-look-to-steel-for-lower-co2-emissions/" target="_blank" rel="noopener"><span style="font-weight: 400;">lower emission rates</span></a><span style="font-weight: 400;"> with AHSS, because not only is AHSS lightweight, there are no trade-offs with other vital features such as safety and cost-effectiveness. </span></p>
<h2><b>2. Everyone’s Going Electric</b></h2>
<p><span style="font-weight: 400;">Globally, automakers are investing in electric vehicles (EVs) in line with national and international environmental policies. However, EVs still have a ways to go before they become the norm. EVs will face the same safety requirements as regular cars, but with the </span><a href="https://www.automotiveworld.com/analysis/automation-electrification-and-regulation-boost-demand-for-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">added responsibility of protecting the battery</span></a><span style="font-weight: 400;"> and its flammable components during a crash.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-12907" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-1024x724.jpg" alt="The 2017 BMW i3 Electric Battery" width="960" height="679" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-1024x724.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-800x566.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-768x543.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a></p>
<p><span style="font-weight: 400;">In 2016 there were several car accidents involving the Tesla Model S, where leaked battery fluids caused fires. Automakers need to find a solution to make EVs as safe, and eventually, safer than traditional cars. As an innovative automotive material, </span><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/" target="_blank" rel="noopener"><span style="font-weight: 400;">AHSS was built for safety</span></a><span style="font-weight: 400;">.</span></p>
<h2><b>3. Safety is Always First </b></h2>
<p><span style="font-weight: 400;">Safety is and should always be the number one priority for automakers, material providers and policymakers alike. Even with all the hype about autonomous driving and sensors, there is very little chance that policymakers will reverse the stringent safety regulations in place today. People want to feel safe, no matter what type of car they are getting into.  </span></p>
<div id="attachment_12906" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test.jpg" target="_blank" rel="noopener"><img class="wp-image-12906" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-1024x616.jpg" alt="2016 Smart Fortwo and the Mercedes S Class clash head-on during a crash test." width="960" height="578" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-1024x616.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-768x462.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">2016 Smart Fortwo and the Mercedes S Class take part in a crash test (Source: <a href="http://www.greencarreports.com/news/1093399_2016-smart-fortwo-faces-mercedes-s-class-in-crash-test-video" target="_blank" rel="noopener">Green Car Reports</a>)</p></div>
<p><span style="font-weight: 400;">One possible material solution is </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">Complex Phase (CP) steel</span></a><span style="font-weight: 400;">, a type of POSCO GIGA STEEL for the vehicle’s side panels, bumper rails and door impact bars- the parts that determine the safety ratings of the vehicle. It has superior strength and shock-absorbing qualities, without the added weight of traditional high-strength materials, and that’s why carmakers such as </span><a href="https://newsroom.posco.com/en/gm-korea-posco-partnership-innovation/" target="_blank" rel="noopener"><span style="font-weight: 400;">GM Korea</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">Ssangyong Motors</span></a><span style="font-weight: 400;"> and </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/" target="_blank" rel="noopener"><span style="font-weight: 400;">Renault Samsung Motors</span></a><span style="font-weight: 400;"> all use POSCO GIGA STEEL.</span></p>
<h2><b>4. Cost is Always Second</b></h2>
<p><span style="font-weight: 400;">This goes for automakers as well as drivers on the consuming end. Drivers want lower costs without compromising safety and performance ratings, and desire fuel efficiency- a major reason why automakers are lightweighting. </span></p>
<p><span style="font-weight: 400;">Some automakers choose alternative materials such as aluminum and carbon fiber to meet lightweight requirements to find that not only are the materials more costly over steel, factories need an equipment overhaul to work with them. Moreover, there are additional costs related to training employees to work with new materials, whereas all auto manufacturers are familiar with welding and forming steel.  </span></p>
<p><span style="font-weight: 400;">Take a look at this </span><a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">infographic</span></a><span style="font-weight: 400;"> and see how AHSS stacks up against other lightweight materials in terms of cost and performance.  </span></p>
<h2><b>5. It’s Not Over Till It’s Over</b></h2>
<p><span style="font-weight: 400;">No two lightweight materials are the same when observed under the </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/" target="_blank" rel="noopener"><span style="font-weight: 400;">life-cycle approach</span></a><span style="font-weight: 400;">, a comprehensive life cycle assessment of a material’s automotive carbon emissions from production to disposal. Often times, the process of manufacturing lightweight materials and improved powertrains result in more carbon emissions than they are saving.</span></p>
<div id="attachment_12908" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-12908" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-1024x728.png" alt="The life cycle assessment can be used to determine the carbon output of a vehicle." width="960" height="683" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-1024x728.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-768x546.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">The life cycle assessment can be used to determine the carbon output of a vehicle. (Source: <a href="http://www.worldautosteel.org/life-cycle-thinking/" target="_blank" rel="noopener">World Auto Steel</a>)</p></div>
<p><span style="font-weight: 400;">At the end of the day, steel has the lowest production-related emissions and can be recycled at the end of its lifecycle. Steel remains the most recycled material because it can be reapplied in different forms almost infinitely. </span></p>
<p><span style="font-weight: 400;">Automakers are increasingly incorporating lightweight materials to their new models. Although competition for the greatest market share of lightweight materials is fierce, AHSS is by far the leading material when it comes to lightweight solutions. According to </span><a href="http://www.mckinsey.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">McKinsey &amp; Company&#8217;s</span></a> <i><span style="font-weight: 400;">Lightweight, Heavy Impact</span></i><span style="font-weight: 400;"> report, the percentage of high-strength materials used for cars will increase to 38 percent by 2030, compared to 15 percent in 2010. Steel continues to evolve according to the changing demands of the auto market, and for now, there is no other multi-solution material that can compete. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.wallanhyundai.com/WW/WW/Showroom/Cars/Azera/safety/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hyundai</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Going Autonomous: The Transformation of the Transportation Industry</title>
				<link>https://newsroom.posco.com/en/going-autonomous-transformation-transportation-industry/</link>
				<pubDate>Mon, 18 Sep 2017 10:00:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[argo ai]]></category>
		<category><![CDATA[auto evolution]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automaker]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[autonomous airplane]]></category>
		<category><![CDATA[autonomous car]]></category>
		<category><![CDATA[autonomous cars]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[cruise automation]]></category>
		<category><![CDATA[driverless car]]></category>
		<category><![CDATA[eno centre for transportation]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[future car]]></category>
		<category><![CDATA[giga steel]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[Lightweight Cars]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[lightweight steel plate]]></category>
		<category><![CDATA[magna]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Next Future Transportation]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[self-driving]]></category>
		<category><![CDATA[smart car]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transportation]]></category>
		<category><![CDATA[transportation industry]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of transportation, remain vital as autonomous transportation emerges in full.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Many people have heard of self-driving cars, but this is just one example of unmanned, autonomous transportation. Ferries, pods, drones, and other vehicles are all part of the innovative trend toward vehicles that operate on their own, providing great opportunities to companies looking to invest.</span></p>
<h2>Why Should People Care About Autonomous Transportation?</h2>
<p><span style="font-weight: 400;">Autonomous transportation is emerging across the world, from personal vehicles to Tesla’s proposed semi trucks that drive in convoy with a lead vehicle handling autonomous follow trucks. Intel is also planning to </span><a href="https://www.theverge.com/2017/8/9/16119000/intel-mobileye-self-driving-cars-level-4" target="_blank" rel="noopener"><span style="font-weight: 400;">test a fleet of one hundred autonomous cars </span></a><span style="font-weight: 400;">and Hyundai’s planning to </span><a href="https://www.forbes.com/sites/frankahrens/2017/08/11/hyundai-aims-to-show-its-ready-for-self-driving-olympics-at-pyeongchang/#557012357f59" target="_blank" rel="noopener"><span style="font-weight: 400;">showcase its self-driving technology</span></a><span style="font-weight: 400;"> at the biggest winter sports event of 2018.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">While many have heard of self-driving cars and other road-based vehicles, it may come as a surprise to learn just how far technology has advanced in autonomous transportation. The Swiss bank </span><a href="https://www.ubs.com/ch/en.html" target="_blank" rel="noopener"><span style="font-weight: 400;">UBS</span></a><span style="font-weight: 400;">, suggests that </span><a href="https://www.cnbc.com/2017/08/07/pilotless-planes-could-save-airline-industry-billions-of-us-dollars-ubs-note.html" target="_blank" rel="noopener"><span style="font-weight: 400;">autonomous airplanes could be in place by 2025</span></a><span style="font-weight: 400;">, a feat that would save airlines $35 billion a year. Clearly, the benefits are drastic and it is becoming essential for companies to invest in making autonomous travel work.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Even further into the future, companies like </span><a href="http://www.next-future-mobility.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Next Future Transportation</span></a><span style="font-weight: 400;"> are envisioning pod travel, through which individual vehicles will autonomously transport people from point A to point B.</span></p>
<div id="attachment_12856" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" target="_blank" rel="noopener"><img class="wp-image-12856 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" alt="A man steps out of a Next Future Transportation autonomous pod" width="1200" height="800" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg 1200w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-1024x683.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">Next Future Transportation’s autonomous pod (Source: <a href="http://www.next-future-mobility.com/analysis" target="_blank" rel="noopener">Next Future Transportation</a>)</p></div>
<p><span style="font-weight: 400;">No matter the type, the economic impact of autonomous transportation technology is unavoidable. Boston Consulting Group expects that the driverless car market will be worth </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">$42 billion by 2025 and $77 billion by 2035</span></a><span style="font-weight: 400;">, and IHS suggests </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">driverless car ubiquity will hit around 2050</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In terms of what these automated vehicles offer to the public, the </span><a href="https://www.enotrans.org/wp-content/uploads/2015/09/AV-paper.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">Eno Centre for Transportation</span></a><span style="font-weight: 400;"> reports that if 90 percent of American roads were autonomous, </span><a href="http://www.businessinsider.com/advantages-of-driverless-cars-2016-6/#roads-will-be-safer-1" target="_blank" rel="noopener"><span style="font-weight: 400;">accidents would drop from 6 million a year to 1.3 million; deaths would fall from 33,000 to 11,300</span></a><span style="font-weight: 400;">. Add in better traffic conditions, higher fuel efficiency and extra time gained from not driving, and it’s easy to see why companies are taking notice of this tech sector.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Who is Investing in Autonomous Transportation?</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Autonomous transportation entails investment from various industries from materials to technology, and major players are making early moves. Tesla is a good example of a specialty vehicle company determined to see autonomous transportation become a worldwide reality. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Big names in traditional transportation are also jumping aboard. General Motors </span><a href="https://www.forbes.com/sites/alanohnsman/2017/04/04/gms-cruise-poised-to-add-1100-silicon-valley-autonomous-car-tech-jobs/#368a34d25cca" target="_blank" rel="noopener"><span style="font-weight: 400;">purchased Cruise Automation</span></a><span style="font-weight: 400;">, and Ford has </span><a href="https://www.theverge.com/2017/8/16/16155254/argo-ai-ford-self-driving-car-autonomous" target="_blank" rel="noopener"><span style="font-weight: 400;">invested in an AI startup, Argo AI</span></a><span style="font-weight: 400;">. Audi has </span><a href="https://techcrunch.com/2016/07/25/audi-setting-up-a-subsidiary-dedicated-to-self-driving-car-tech/" target="_blank" rel="noopener"><span style="font-weight: 400;">created a subsidiary</span></a><span style="font-weight: 400;">, the SDS Company, focused on self-driving technology, and BMW has </span><a href="https://www.reuters.com/article/us-continental-autonomous/continental-joins-bmw-intel-mobileye-platform-for-self-driving-cars-idUSKBN19B0TP" target="_blank" rel="noopener"><span style="font-weight: 400;">formed an alliance</span></a><span style="font-weight: 400;"> with Intel and Mobileye.</span><span style="font-weight: 400;"><br />
</span> <span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">There are also auto suppliers getting into this market, such as </span><a href="http://www.magna.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Magna</span></a><span style="font-weight: 400;">, a supplier that is manufacturing vehicles as well as providing the parts to help more traditional companies jump into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Tech giants like Microsoft are getting involved, too, </span><a href="https://www.cnbc.com/2017/07/19/microsoft-baidu-team-up-for-self-driving-platform-apollo.html" target="_blank" rel="noopener"><span style="font-weight: 400;">collaborating with automakers</span></a><span style="font-weight: 400;"> to include their own technology in self-driving vehicles, as well as to research and develop automated transportation technology.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Whether companies are involved in creating the actual vehicles that will be automated, providing security and safety features, pursuing further research, or providing the materials needed to create these vehicles of the future, it is safe to say that this industry is growing rapidly.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Autonomous Transportation and the Steel Industry</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">A shift toward autonomous transportation is good news for the steel industry. At first glance, it seems steel consumption will decrease as fewer car accidents will lead to less demand for repair parts and more room to use other materials for aesthetic purposes. However, demand for high-strength, premium steels that are highly sought after in traditional cars will continue to increase. </span></p>
<p><span style="font-weight: 400;">Materials like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> provide greater strength and safety for automated vehicles, an important consideration when one considers a road full of cars driving themselves. While people may no longer be behind the wheel, they will want to know that their cars, and the cars around them, are made to the highest safety standards. Safety regulations for traditional cars are only getting tougher, and that won’t change with autonomous vehicles.</span></p>
<div id="attachment_12857" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-12857" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg" alt="POSCO’s PBC-EV made with POSCO GIGA STEEL on display" width="1200" height="508" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL</p></div>
<p><span style="font-weight: 400;">High-strength steel allows car makers to </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight their vehicles without compromising safety</span></a><span style="font-weight: 400;">. POSCO GIGA STEEL’s </span><a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight properties</span></a><span style="font-weight: 400;"> make it a sustainable solution for automated vehicles that aim to leave a minimal carbon footprint and </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">maximize fuel efficiency</span></a><span style="font-weight: 400;">. Even better, it is affordable; an important factor considering the overall cost of the technology and hardware that goes into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">The steel industry will also see a boost in the need for accompanying facilities for automated transportation, including manufacturing plants, parking structures, charging stations, smart roads and so on. While automated transportation may be high tech, there will be plenty of opportunities for those in the steel industry to provide material solutions to a rapidly growing market.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.autoevolution.com/news/old-law-in-the-state-of-new-york-must-be-changed-to-enable-self-driving-cars-107966.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Auto Evolution</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Ask an Expert: Has Steel Achieved Its Peak in Lightweighting?</title>
				<link>https://newsroom.posco.com/en/ask-expert-steel-achieved-peak-lightweighting-2/</link>
				<pubDate>Fri, 30 Jun 2017 13:17:47 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[component]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[NVH]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[From body structures to IP beams, Dr. Donald E. Malen, adjunct professor at the University of Michigan College of Engineering, analyzes 15 vehicle components]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;"><em>From body structures to IP beams, Dr. Donald E. Malen, adjunct professor at the University of Michigan College of Engineering, analyzes 15 vehicle components in total and explores the limitless potential of steel’s mass savings. Take a look at this summarized version of his auto mass benchmarking report or download the full version at the bottom of this post.</em> </span><i><span style="font-weight: 400;"><br />
</span></i></p>
<p><span style="font-weight: 400;">The increasing demand for automotive fuel efficiency and mass reduction has resulted in increased use of alternative materials in the design of various components that have historically been produced using steel. Mass benchmarking often is done with a one-at-a-time approach. A reference vehicle is selected, the vehicle is disassembled, parts weighed and analyzed, and then the data used to set mass targets for a vehicle under design. A potential problem with this method is that it does not tell you anything about the mass efficiency of the baseline part. However, benchmarking study results, commissioned by WorldAutoSteel by A2Mac and Dr. Don Malen of the University of Michigan, point to a powerful new statistics-based benchmarking methodology.</span></p>
<p><span style="font-weight: 400;">Rather than considering a single vehicle or a small set of vehicles, this study, based on statistical benchmarking methodology presented by Dr. Malen in a Society of Automotive Engineers paper, looks at a very large sample of vehicles over a range of sizes and segments. From this larger population, real vehicles were tested via statistical methods. This methodology isolates the lightweighting “achievers” among subsystems, such as body structures, doors, hoods, deck lids, bumpers, etc. It allows automotive designers to identify those subsystems which are much lighter than the ‘average’ vehicle, and therefore set subsystem targets on a more accurate basis than that which is being accomplished in the industry today. These lighter than average subsystems are called mass “efficient.”</span></p>
<p><span style="font-weight: 400;">It also allows a broad look at current production vehicles to take the pulse of lightweighting efforts.  Has steel truly achieved all it can in lightweighting, that is, have vehicles become as light as they can be with steel? What is the reality of the steel/aluminum comparison? This 2017 report is the third update of this study in benchmarking, and the findings continue to surprise. These findings can be summarized in the following statements and examples:</span></p>
<p><span style="font-weight: 400;">The mass efficiency of today’s steel designs varies drastically (Figure 1). When comparing some steel components of the same size and function, there are drastic differences in the range of weights in what should be similar mass subsystems. In fact, some steel designs of the same size, performance, and similar vehicle segment are double the weight of others. As an example, among the same size steel doors, there is a 44% difference between the heaviest steel door in the database and the steel door considered most efficient. This confirms that there is still much room for design optimization in vehicle structures, with steel, even with the technology and materials already in use.</span></p>
<div id="attachment_12362" style="width: 711px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Mass-efficiency-of-steel-designs.png" target="_blank" rel="noopener"><img class="wp-image-12362" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Mass-efficiency-of-steel-designs.png" alt="In terms of mass efficiency, there is a 44% difference between the heaviest steel door and the most efficient steel door." width="701" height="675" /></a><p class="wp-caption-text">Figure 1. Mass efficiency of today’s steel designs</p></div>
<p><span style="font-weight: 400;">When compared to an efficient steel design, the mass savings gap with aluminum </span><span style="font-weight: 400;">significantly reduces. Statistical evaluation conducted in the study identified those components that are most mass efficient. When the most efficient steel designs are compared to the most efficient aluminum designs in the study sample, the mass savings gap between steel and aluminum significantly reduces, compared to averages (“nominal”) of all steel and aluminum designs. In Figure 2, for every component that falls within the orange triangle, the mass savings among efficient designs was less than the mass savings between the averages. </span></p>
<div id="attachment_12363" style="width: 890px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Savings-gap-with-aluminum.jpg" target="_blank" rel="noopener"><img class="wp-image-12363 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Savings-gap-with-aluminum.jpg" alt="For every component that falls within the orange triangle, the mass savings among efficient designs was less than the mass savings between the averages." width="880" height="559" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Savings-gap-with-aluminum.jpg 880w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Savings-gap-with-aluminum-800x508.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Savings-gap-with-aluminum-768x488.jpg 768w" sizes="(max-width: 880px) 100vw, 880px" /></a><p class="wp-caption-text">Figure 2. Mass savings gap with aluminum vs. efficient steel structures</p></div>
<p>Figure 3 provides a slightly different comparison as a component example. It compares the average steel bumper and the efficient steel bumper to the efficient aluminum bumper, showing a significantly less mass reduction for aluminum. The efficient steel bumper saves 27% mass over the average steel bumper, providing an affordable alternative.</p>
<div id="attachment_12364" style="width: 579px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Aluminum-mass-reduction-in-front-bumper.png" target="_blank" rel="noopener"><img class="wp-image-12364 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Aluminum-mass-reduction-in-front-bumper.png" alt="The aluminum mass reduction in a front bumper is greatly reduced when compared to the most efficient steel bumpers." width="569" height="508" /></a><p class="wp-caption-text">Figure 3. Comparison between the average steel bumper, the efficient steel bumper, and the efficient aluminum bumper</p></div>
<p><span style="font-weight: 400;">Mass savings achieved at the component structure level are often not realized at the system level.  In nearly every component reviewed, a portion of the mass savings that was achieved with an aluminum structure was lost in the system. Figure 4 shows all systems (orange-shaded area) which do not reflect the mass savings achieved at the component structure level. The aluminum hatchback system actually exceeded the mass of the steel design, which is why its data point is in the negative number (lower tan area) of the chart. These systems are particularly those components that directly communicate with the passenger compartment since they require additional noise, harshness, and vibration (NVH) mitigation. A follow-up door study to investigate this phenomenon revealed that the biggest mass additives to the aluminum door subsystems was additional NVH sound damping materials and added structure such as hinge reinforcements.</span></p>
<div id="attachment_12365" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Mass-Savings-with-Aluminum.jpg" target="_blank" rel="noopener"><img class="wp-image-12365 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Mass-Savings-with-Aluminum.jpg" alt="Mass savings achieved at the component structure level are often not fully realized at the system level." width="700" height="573" /></a><p class="wp-caption-text">Figure 4: Mass Savings with Aluminum &#8211; Structure vs. System</p></div>
<p><span style="font-weight: 400;">There is yet untapped mass savings potential for steel. The disparity among the steel subsystems still notable in the database in this study update confirms that there is still considerable room for vehicle lightweighting with steel. Design optimization, such as that used in the steel industry program FutureSteelVehicle body structures, combined with growing usage of Advanced High-Strength Steels and steel technologies, will lead to a leaner, yet cost-effective, vehicle fleet.   </span></p>
<p><span style="font-weight: 400;">Key reasons to utilize AHSS are (1) better performance in crash energy management, and (2) superior strength allowing this performance to be achieved with thinner materials, translating into lower vehicle weight. It is important to note that the auto industry has adopted lightweighting as a greenhouse gas reduction strategy; this strategy, however, must be executed in an affordable manner. Thus, today’s </span><span style="font-weight: 400;">steels </span><span style="font-weight: 400;">enable significant mass reduction, while meeting crash and other functional requirements, while preserving affordability.  </span></p>
<p><span style="font-weight: 400;">Relentless innovation &amp; research has ensured steel&#8217;s status as the automotive material of choice.  In 1970 there were just seven High-Strength Steel grades available to automakers. Today there are over 45. As a result, the steel industry is seeing unprecedented growth in AHSS automotive applications. Independent marketing research suggests that they are the fastest growing materials for future automotive applications as shown in Figure 5, which provides only the North American data.</span></p>
<div id="attachment_12366" style="width: 835px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/AHSS-Forecast.png" target="_blank" rel="noopener"><img class="wp-image-12366 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/AHSS-Forecast.png" alt="A graph showing how the 2014 average AHSS use in North American produced light vehicles is 254 pounds and expected to nearly double to 483 pounds by 2025" width="825" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/AHSS-Forecast.png 825w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/AHSS-Forecast-800x524.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/AHSS-Forecast-768x503.png 768w" sizes="(max-width: 825px) 100vw, 825px" /></a><p class="wp-caption-text">Figure 5. North American Light Vehicle AHSS &amp; UHSS Utilization Forecast</p></div>
<p><span style="font-weight: 400;">Today, most steel companies are extending their research and development efforts to expand the range of properties available through these new steels and enable safe </span><span style="font-weight: 400;">and environmentally friendly vehicles.</span></p>
<p><span style="font-weight: 400;">For more information on how advanced automotive steel can benefit automakers looking for lightweight and sustainable steel solutions, take a look at our </span><span style="font-weight: 400;"><a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">infographic on POSCO GIGA STEEL</a> or read the full report <a href="http://www.worldautosteel.org/downloads/auto-mass-benchmarking-2017/" target="_blank" rel="noopener">here.</a> </span></p>
<table style="background-color: #d4d4d4;" cellspacing="2" cellpadding="2">
<tbody>
<tr style="height: 48px;">
<td style="height: 48px;"><span style="font-size: 12pt;"><i><a href="http://isd.engin.umich.edu/people/donald-malen" target="_blank" rel="noopener">Dr. Donald E. Malen </a>is an adjunct faculty member at the University of Michigan where he teaches graduate level courses in Automobile Body Structure and Product Design. <em>This information has been sourced, reviewed, and adapted from material provided by WorldAutoSteel (World Auto Steel).</em></i></span></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Ask an Expert: How Steel is Constantly Evolving</title>
				<link>https://newsroom.posco.com/en/ask-expert-steel-constantly-evolving/</link>
				<pubDate>Thu, 22 Jun 2017 15:57:40 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[CFRP]]></category>
		<category><![CDATA[durability]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[material war]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[PosM]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[strength]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Park Jong-jae, a motorsport columnist, explores how POSCO GIGA STEEL provides an ideal solution to today’s evolving automotive industry in part three of his]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Park Jong-jae, a motorsport columnist, explores how POSCO GIGA STEEL provides an ideal solution to today’s evolving automotive industry in part three of his POSCO GIGA STEEL series. </span></p>
<p><span style="font-weight: 400;">Compared to the world’s very first cars, today’s cars are faster, stronger, safer and have more sophisticated designs. As alternative materials like aluminum are increasingly being used for car parts that were originally made of steel, some even refer to this trend as a “material war.” </span></p>
<h2><b>“Material War” in the Auto Industry </b></h2>
<p><span style="font-weight: 400;">Recently, various substitutes for steel have entered the picture and are being applied in commercial vehicles. The most commonly used materials are aluminum and CFRP (Carbon Fiber Reinforced Plastic).</span></p>
<p><span style="font-weight: 400;">Beginning in the 1930’s, aluminum was primarily used as a lightweighting material for race cars and the outer panel of a vehicle. On the day of the Eifel race, the Mercedes-Benz weighed over the maximum limit and in an attempt to resolve this, the white paint was stripped from the frame, leaving the car’s aluminum frame completely exposed. This is how the Benz got its famous nickname, </span><a href="https://www.mercedes-benz.com/en/mercedes-benz/classic/history/mercedes-benz-silver-arrows/" target="_blank" rel="noopener"><span style="font-weight: 400;">the “Silver Arrows.”</span></a></p>
<div id="attachment_12241" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows.jpg" target="_blank" rel="noopener"><img class="wp-image-12241" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-1024x690.jpg" alt="Pictured is the Mercedes Benz racecar with its paint completely stripped off, leaving the car’s aluminum frame exposed. This is how it came to be known as the “Silver Arrow” (Source: Daimler AG)." width="865" height="583" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-1024x690.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-800x539.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-768x517.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows.jpg 1280w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">Pictured is the Mercedes Benz “Silver Arrows” racecar with its paint completely stripped off to reduce the weight. (Source: Daimler AG)</p></div>
<p><span style="font-weight: 400;">Safety regulations were less strict then than they are today. If there was an accident, the outcome would most likely be a severe injury or even death. With the goal of increased protection, researchers began to use tubular frames made of chromium molybdenum steel in order to reinforce the rigidity of the vehicle. </span></p>
<p><span style="font-weight: 400;">As the 1970’s rolled around, CFRP, a material that was already being applied in the aerospace industry, made an appearance in Formula 1 and automotive researchers quickly began discovering its potential and value. Soon enough, CFRP was considered an ideal material for race cars.</span></p>
<div id="attachment_12286" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8.png"><img class="wp-image-12286" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-1024x353.png" alt="The Audi A2 and A8" width="865" height="298" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-1024x353.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-800x276.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-768x265.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8.png 1189w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">The Audi A2 and A8 made with aluminum car frames during the early 2000’s (Source: Audi AG)</p></div>
<p><span style="font-weight: 400;">The rapid implementation of new substitute materials in the motorsports industry set a precedent for the auto industry as well. In the early 2000s, Audi shocked the industry by presenting the A2 and A8, two vehicles with car frames that were made completely out of aluminum. In 2015, BMW created a large-sized sedan made of CFRP, which was only used in a limited number of cars. This stunned consumers and the industry yet again. As advances were made with aluminum and CFRP, it seemed that steel would inevitably lose its place in the automotive material industry. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">However, those who believed that the age of steel was over forgot one thing: steel is constantly evolving. While it is true that aluminum and CFRP could replace steel and that they are lighter, the disadvantages that come with these materials confirm that steel is a much more efficient material. </span></p>
<h3 style="text-align: left;"><b>Aluminum </b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">Aluminum, for example, is lighter than steel, but because it has less strength, thicker pieces need to be used. In order to achieve the same level of strength as steel, it needs to be mixed with other materials. Also, aluminum has a low melting point and easily leads to the formation of the oxide film, a factor that makes it difficult to weld. The high thermal conductivity makes the heat that is produced at the time of welding spread, making the material more brittle. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">These disadvantages mean aluminum has to be welded in other ways such as riveting, a method of mechanical joining using thick mushroom-shaped nails or adhesive. If the aluminum is not tightly joined during the riveting process, oxide films form in between the cracks resulting in fatigue failure. If a tackifier was used in the process, an impact or collision could easily rupture the adhesive lining. Addressing these problems, while also ensuring that the frame is durable and light, has proved to be a much more expensive process than manufacturing a traditional steel car frame. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">As such, numerous factors including durability, safety, and efficiency must be considered when choosing a material to be applied to a car. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">From the 1930s to the ‘70s, it was possible to use aluminum in race cars because the vehicles were only used for one or two races. The aluminum pieces were hammered into shape by hand or joined together by rivets, but mass production of aluminum car frames was a very difficult operation. To this day, aluminum is still a difficult material to work with due to its high cost and the complicated technology involved in the production process. </span></p>
<h3 style="text-align: left;"><b>CFRP </b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">CFRP, which is known to be lighter and stronger than steel, also has several issues. Although a method for mass production has recently been established, it requires a much longer production time (the time allowed for one product to be produced) for a car body or shell, meaning that it also yields higher labor costs.</span></p>
<div id="attachment_12247" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41.jpg" target="_blank" rel="noopener"><img class="wp-image-12247" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-1024x682.jpg" alt="The McLaren MP4/1 was the first car frame to be made from CFRP. " width="865" height="576" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-1024x682.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41.jpg 1400w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">The McLaren MP4/1 was the first car frame to be made from CFRP.</p></div>
<p style="text-align: left;"><span style="font-weight: 400;">Recently, Boeing and BMW began to research ways to recycle CFRP, but unlike steel or aluminum, it is fundamentally impossible to melt CFRP and give it a “new life”. Another reason why it is not an eco-friendly material is that various chemical products are used in the manufacturing process.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Also, 80% of carbon fiber production, one of the core materials in CFRP, is used by the aviation industry. Because the demand is much higher than the supply, it is much more expensive than steel and has yet to fully make its way into the automotive industry. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Because these shortcomings have not been addressed, researchers have started to turn their eyes back to steel. Even Audi, which once considered its aluminum car frames a major strength, has adopted steel to create the car frame for their newest sedan. Other major automakers still continue to look to steel as the main material as well. </span></p>
<h2 style="text-align: left;"><b>The Shift Back to Steel </b></h2>
<p style="text-align: left;"><span style="font-weight: 400;">The reason for the shift back to steel is because it not only addresses certain disadvantages of alternative materials but also because it is a more affordable choice. The launch of POSCO GIGA STEEL and PosM, in particular, introduced a whole new level of steel.</span></p>
<div id="attachment_12279" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L.jpg" target="_blank" rel="noopener"><img class="wp-image-12279" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-1024x724.jpg" alt="Audi has turned away from a fully aluminum car frame and has begun incorporating high-tensile steel plates, as indicated by the purple portions of the car frame." width="865" height="612" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-1024x724.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-800x566.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-768x543.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L.jpg 1400w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">Audi has turned away from a fully aluminum car frame and has begun incorporating high-tensile steel plates, as indicated by the purple portions of the car frame.</p></div>
<p style="text-align: left;">[clickToTweet tweet=&#8221;PosM is POSCO’s unique brand of steel that goes beyond the limits of traditional steel plates and exhibits a new level of performance.&#8221; quote=&#8221;PosM is POSCO’s unique brand of steel that goes beyond the limits of traditional steel plates and exhibits a new level of performance.&#8221; theme=&#8221;style6&#8243;]</p>
<p style="text-align: left;"><span style="font-weight: 400;">PosM includes three different series of steel. The “E Series” focuses on elongation, the “Y Series” focuses on the yield strength and the “B Series” balances the benefits of the two.</span></p>
<div id="attachment_12280" style="width: 1610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“E-Series”.gif" target="_blank" rel="noopener"><img class="wp-image-12280 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“E-Series”.gif" alt="The highlighted parts represent the parts that have been applied to the “E Series” of PosM" width="1600" height="743" /></a><p class="wp-caption-text">The highlighted parts represent the parts that have been applied to the “E Series” of PosM</p></div>
<h3 style="text-align: left;"><b>PosM “E Series”</b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">The “E Series” was once thought to be only theoretically possible and has long been known as a dream material amongst the world&#8217;s leading steel companies. This is because it can meet two demanding conditions at once: strength and formability.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Not only does it have 2-9 times more processability compared to existing materials, it also has an excellent ability to absorb impact, which can make a car safer when used in those engine room parts that absorb and disperse impact. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Many steel companies attempted to produce this material but were not able to complete it due to difficulties in production. However, in 2008, POSCO successfully developed this material for the first time and made it available for purchase.</span></p>
<div id="attachment_12281" style="width: 1610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“Y-Series”.gif" target="_blank" rel="noopener"><img class="wp-image-12281 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“Y-Series”.gif" alt="The highlighted parts represent the parts that have applied the “Y Series” of PosM." width="1600" height="743" /></a><p class="wp-caption-text">The highlighted parts represent the parts that have applied the “Y Series” of PosM.</p></div>
<h3 style="text-align: left;"><b>PosM “Y Series”</b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">The “Y series” is used for the parts of a car that protect the passengers, especially because of the yield strength, which represents the strength of a material until it becomes deformed, is quite high. This includes, for example, filler parts that prevent the passenger compartment from becoming damaged in the event of a collision.</span></p>
<h3 style="text-align: left;"><b>PosM “B Series”</b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">The “B series” has both the benefits of the “E series” and “Y series”. It is one of the best materials that can be formed by cold forming, which is a simpler process than what is used to make Hot Press Forming (HPF) steel. Because it is easy to process, it can be manufactured into complex shapes and yield a much lower processing cost. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Until now, there has never been a steel that could exhibit both high strength and durability like PosM has. </span><span style="font-weight: 400;">PosM, first developed by POSCO in 2016, is an indispensable material for automobiles.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Through PosM, which exhibits next-level performance compared to existing advanced high-strength steel solutions, steel is once again being considered as an essential material in automobiles. Also, POSCO GIGA STEEL is rapidly advancing to meet the needs of today’s evolving industry, leading the advanced strength steel market. </span></p>
<p style="text-align: left;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO.jpg" target="_blank" rel="noopener"><img class="alignleft wp-image-12282 size-medium" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO.jpg" alt="Ask an Expert: How Steel is Constantly Evolving" width="300" height="204" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO.jpg 1400w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO-800x545.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO-768x523.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO-1024x697.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
<p class="mceTemp" style="text-align: left;">POSCO GIGA STEEL, with outstanding processability, affordability and a tensile strength that is over three times that of aluminum with the same thickness, will continue to be a very important material in electric vehicles (EVs) which define the present and future of the automotive industry. It will help overcome the limits of batteries used in EVs and allow the vehicle to travel longer distances with its lightweight qualities and make the car body safer by satisfying the most stringent of safety standards.</p>
<p style="text-align: left;"><span style="font-weight: 400;">In addition, the advantage of being more economical, cleaner and easier to recycle than other materials is necessary for an age where consumers value eco-friendly solutions. As long as cars exist, steel will always be one of the most important materials. Various manufacturers are already turning their attention to hybrid car frames that utilize a combination of aluminum, magnesium and carbon composites, with steel as the main focus.  As advanced high-strength steel continues to make improvements it has the potential to replace the need for these other materials altogether. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Automobile development continues to move forward with steel, and at the crux of this progress is POSCO GIGA STEEL. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Read part one on how </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL goes beyond the limits of traditional lightweight materials</span></a><span style="font-weight: 400;"> and part two on how </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL opens the door to the future of the auto industry</span></a><span style="font-weight: 400;">.</span></p>
<table style="background-color: #d4d4d4;">
<tbody>
<tr>
<td><span style="font-size: 12pt;"><i>   Park Jong-jae is a motorsport columnist and the former editor-in-chief at F1 Racing Korea.   </i></span></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Ask an Expert: Advancements in Sustainable Steel Production are Changing the Industry</title>
				<link>https://newsroom.posco.com/en/advancements-sustainable-steel-production-changing-industry/</link>
				<pubDate>Wed, 31 May 2017 17:54:07 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[auto manufacturers]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automobile industry]]></category>
		<category><![CDATA[automobile manufacturers]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[car makers]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[Energy Department]]></category>
		<category><![CDATA[giga steel]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Pohang Steelworks]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steelmaking]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable manufacturing]]></category>
		<category><![CDATA[Sustainable Steel]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[World Steel Association]]></category>
									<description><![CDATA[Automakers face increasingly strict environmental and energy standards. As the auto industry searches for innovative ways to build more sustainable cars, steel]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Automakers face increasingly strict environmental and energy standards. As the auto industry searches for innovative ways to build more sustainable cars, steel continues to be the most ideal solution for car makers and consumers. </span></p>
<p><span style="font-weight: 400;">Below, </span><i><span style="font-weight: 400;">The Steel Wire</span></i><span style="font-weight: 400;"> speaks with Choi Jaeyong, Manager at POSCO’s Environment &amp; Energy Business Department and currently a research fellow at the </span><a href="https://www.worldsteel.org/"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, to discuss sustainable manufacturing trends in the steel industry as well as the evolving automotive steel industry. </span></p>
<h2><span style="font-weight: 400;"><strong>What are some of the most exciting initiatives taking place in the steel industry to combat greenhouse emissions and to create more sustainable production methods?</strong> </span></h2>
<p><span style="font-weight: 400;">First, we must realize that one of the main causes of greenhouse emissions comes from using fossil fuels for the reduction of iron ore. Therefore, any ideas to improve this process and reduce the use of fossil fuels will also help reduce greenhouse gases. One of the most exciting initiatives taking place in the steel industry is replacing coke with hydrogen on a partial basis as a reduction agent. However, this is only effective if the hydrogen is produced by non-carbon energy sources.</span></p>
<p>[clickToTweet tweet=&#8221;“The sustainable life cycle of steel helps automakers recycle old automobiles into brand-new cars.” &#8221; quote=&#8221;“The sustainable life cycle of steel helps automakers recycle old automobiles into brand-new cars.” &#8221; theme=&#8221;style6&#8243;]</p>
<p><span style="font-weight: 400;">In addition to finding fuel alternatives for blast furnaces, advancements in smart factory technologies, such as AI and IoT, are also helping create more sustainable production methods while significantly enhancing the decision making process. For instance, the digitalisation of the control systems to reduce variations in process parameters has helped reduce energy usage as well as unexpected defects. Moreover, IoT can help employees at worksites by preventing industrial accidents with regards to machinery and equipment. </span></p>
<h2><span style="font-weight: 400;"><strong>What do you think steelmakers should do to become more energy efficient?</strong> </span></h2>
<p><span style="font-weight: 400;">First of all, steelmakers should work to achieve best-in-class operational standards across all processes. This includes improvements in engineering, operations, reliability, yield, health, and safety. Second, employees should stay up-to-date on the latest developments in steel production to ensure that advancements are shared utilized across the entire industry. Third, we must use collaborative and innovative R&amp;D techniques to make improvements throughout all processes. POSCO is already practicing the first two very well while the third continues to be a priority for POSCO CEO Ohjoon Kwon. </span></p>
<p><span style="font-weight: 400;">I believe there is no one single solution for energy management; however, if those of us in the steel industry remain enthusiastic about finding creative energy saving solutions, new ideas will continue to arise and evolve.</span></p>
<h2><span style="font-weight: 400;"><strong>From your experience working with POSCO’s energy management systems, can you tell us what POSCO is doing to become more energy efficient?</strong> </span></h2>
<p><span style="font-weight: 400;">Pohang Steelworks is one of the most intricate modern steel manufacturing sites in the world. We continuously look for improvements throughout all processes including in the combustion, gas, corrosion, mechanical, instrument &amp; measurement engineering practices, and statistical analysis techniques. If problems are found they are analyzed to eliminate and prevent faults or delays. </span></p>
<p><span style="font-weight: 400;">Also, at Pohang Steelworks, each facility has their own characteristics from raw materials to end products. Producing coke, sinter, and pig iron is a near continuous process, but producing steel is a batch process. Respective rolling mills have different rolling schedules and maintenance periods. Upstream processes, such as the blast furnace, have a fixed maintenance schedule. Why is knowing the characteristics of the process important? The processes create by-product gases and if there is a break in the use of the gases, the furnace will need to be flared once the gasholders are full. This has a significant impact on the emissions intensity for the site. Pohang Works uses many kilometers of pipelines and multiple power plants in order to utilize all the by-product gases and my role is to eliminate the flaring ratio and to operate energy facilities with high efficiency. The most important job is to maintain the facilities so that they are in good condition and can operate when needed.</span></p>
<div id="attachment_11784" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/05/worldsteel_posco_south-korea_steelmaking_4.jpg" target="_blank" rel="noopener"><img class="wp-image-11784 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/05/worldsteel_posco_south-korea_steelmaking_4-1024x683.jpg" alt="POSCO ensures the facilities are in good condition so they are available to operate when needed." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/05/worldsteel_posco_south-korea_steelmaking_4-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/worldsteel_posco_south-korea_steelmaking_4-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/worldsteel_posco_south-korea_steelmaking_4-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Inside steelmaking plant of POSCO (Image courtesy of <a href="http://images.worldsteel.org/picture/worldsteel_posco_south-korea_steelmaking_4/tags/107-production" target="_blank" rel="noopener">World Steel Association</a>)</p></div>
<p><span style="font-weight: 400;">For sites like POSCO, energy needs to be viewed holistically to be able to create a balanced energy generation system, which helps avoid waste in gas &amp; electricity. There is a project currently underway to build a new integrated energy management system that will help optimize energy use and prevent waste. </span></p>
<h2><strong>More and more automakers around the world are focusing on sustainability and emission reduction. What kinds of benefits can sustainable materials like steel bring to the auto industry? Also, what is POSCO doing to help automakers manufacture more sustainable vehicles?</strong></h2>
<p><span style="font-weight: 400;">Steel is better than alternative materials like aluminum and carbon fiber composites for various reasons. Properties of steel vary greatly but it’s always adaptable to making new products for different end products. When the electric arc furnace (EAF) melts steel, it can be formed into a new product without a loss of quality. On the other hand, other alternative materials composed of alloys at a lower temperature remain as molten alloys, and they require additional processing to separate the various elements from the original material, which cannot always be done without a loss of quality. For steel, this is not a problem. Also, because of the sustainable life cycle of steel, automakers can recycle old automobiles into brand new cars without a reduction in quality.</span></p>
<p><span style="font-weight: 400;">Additionally, by replacing conventional steel materials with advanced high-strength steels (AHSS), drivers can reduce fuel usage by as much as 5% and greenhouse gas emissions by 6%.</span></p>
<p><span style="font-weight: 400;">POSCO has developed numerous lightweight solutions to enable automakers to produce lighter, more eco-friendly products with no reduction in strength and durability. Using more sustainable materials like POSCO GIGA STEEL can bring numerous benefits to the auto industry as it offers automakers the ability to produce stronger cars with fewer emissions.</span></p>
<p><span style="font-weight: 400;">For more information on POSCO GIGA STEEL, take a look at </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">the 6 reasons why POSCO GIGA STEEL is Ideal for both automaker and consumers</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
<table style="border-color: #000000; background-color: #dbdbdb; height: 90px;" border="1" width="1362" cellpadding="15">
<tbody>
<tr style="height: 20.5625px;">
<td style="height: 20.5625px; width: 1324px;"><span style="font-size: 12pt;"><i>  </i></span><span style="font-size: 12pt;"><i>  Choi Jaeyong is currently a research fellow at World Steel Association and Manager at POSCO’s Environment &amp; Energy Business Department.</i></span></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
			</channel>
</rss>