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		<title>U.S. &#8211; Official POSCO Group Newsroom</title>
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            <title>U.S. &#8211; Official POSCO Group Newsroom</title>
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				<title>Pumping Up Water Conservation with Steel</title>
				<link>https://newsroom.posco.com/en/pumping-water-conservation-steel/</link>
				<pubDate>Thu, 22 Mar 2018 23:31:14 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[cities]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[corrosion]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[international water day]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[manufacturing industry]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[pipes]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[stainless steel pipe]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[un water day]]></category>
		<category><![CDATA[water pipe]]></category>
									<description><![CDATA[All over the world, 844 million people or 1 in 9 people do not have access to clean drinking water. Most of those people live in rural areas and half of the]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">All over the world, </span><a href="https://www.wateraid.org/facts-and-statistics" target="_blank" rel="noopener"><span style="font-weight: 400;">844 million people or 1 in 9 people</span></a><span style="font-weight: 400;"> do not have access to clean drinking water. Most of those people live in rural areas and half of the 844 million people live in Africa. For those living in developed nations, having easy access to drinking water is a given, and the amount of water consumed on a daily, monthly or yearly basis is of little importance. </span></p>
<div id="attachment_13932" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Water-in-India.jpg" target="_blank" rel="noopener"><img class="wp-image-13932" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Water-in-India.jpg" alt="People in India line up to fill their jars with drinking water." width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Water-in-India.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Water-in-India-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">One in 9 people all over the world do not have access to drinking water. (Source: <a href="https://www.worldfinance.com/news/the-threat-of-water-scarcity-looms" target="_blank" rel="noopener">World Finance</a>)</p></div>
<p><span style="font-weight: 400;">However, it seems the world just can’t get enough of water. Global water demand is projected to increase </span><a href="http://www.bbc.com/future/story/20170412-is-the-world-running-out-of-fresh-water" target="_blank" rel="noopener"><span style="font-weight: 400;">55 percent</span></a><span style="font-weight: 400;"> by 2050. Most of the demand will be driven by the agriculture industry, which currently makes up </span><a href="http://www.bbc.com/future/story/20170412-is-the-world-running-out-of-fresh-water" target="_blank" rel="noopener"><span style="font-weight: 400;">70 percent</span></a><span style="font-weight: 400;"> of freshwater consumption, but is projected to grow another </span><a href="http://www.bbc.com/future/story/20170412-is-the-world-running-out-of-fresh-water" target="_blank" rel="noopener"><span style="font-weight: 400;">69 percent</span></a><span style="font-weight: 400;"> to meet the food demands of the growing population. New-growth industries will put additional pressure on freshwater supplies. For example, water used to cool power stations is projected to increase by more than </span><a href="http://www.bbc.com/future/story/20170412-is-the-world-running-out-of-fresh-water" target="_blank" rel="noopener"><span style="font-weight: 400;">20 percent by 2055</span></a><span style="font-weight: 400;"> and water demand from the manufacturing industry in developing nations will grow by </span><a href="https://www.worldfinance.com/news/the-threat-of-water-scarcity-looms" target="_blank" rel="noopener"><span style="font-weight: 400;">400 percent by 2055</span></a><span style="font-weight: 400;">. Unfortunately, </span><a href="http://www.bbc.com/future/story/20170412-is-the-world-running-out-of-fresh-water" target="_blank" rel="noopener"><span style="font-weight: 400;">97.5 percent</span></a><span style="font-weight: 400;"> of earth’s surface water is inadequate for human use. </span></p>
<p><span style="font-weight: 400;">The growing demand is putting heavy pressure on current water supplies that appear to be shrinking due to global warming and climate change. As a result, there have been extensive efforts by individuals and households to conserve and recycle water. However, in major cities around the world, water is wasted before it even reaches people’s taps. </span></p>
<h2><b>Water leaking through the cracks</b></h2>
<p><span style="font-weight: 400;">In the U.S., about </span><a href="https://www.npr.org/2014/10/29/359875321/as-infrastructure-crumbles-trillions-of-gallons-of-water-lost" target="_blank" rel="noopener"><span style="font-weight: 400;">2.1 trillion gallons</span></a><span style="font-weight: 400;"> of water slip through the cracks, literally, each year, or about 6 billion gallons of water per day. The ancient water infrastructure throughout the country is full of leaking pipes, cracked mains and broken meters. </span></p>
<p><span style="font-weight: 400;">For example, the largest water filtration plant in the world, Jardine Water Filtration Plant, is located in the city of Chicago and pumps out purified water to about 5 million residents via thousands of miles of pipes. However, about </span><a href="https://www.npr.org/2014/10/29/359875321/as-infrastructure-crumbles-trillions-of-gallons-of-water-lost" target="_blank" rel="noopener"><span style="font-weight: 400;">22 billion gallons of water</span></a><span style="font-weight: 400;"> leak through old pipes and broken water mains in the city every year. In Philadelphia, the Water Department pumps out 250 million gallons of purified water daily to nearby residents, but </span><a href="https://whyy.org/segments/with-nearly-200-year-old-pipes-phillys-water-leak-rate-stays-high/" target="_blank" rel="noopener"><span style="font-weight: 400;">more than 60 million gallons</span></a><span style="font-weight: 400;"> are lost through the pipes every day. </span></p>
<div id="attachment_13930" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Leaky-Pipe.jpg" target="_blank" rel="noopener"><img class="wp-image-13930 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Leaky-Pipe.jpg" alt="Water bursting through a crack in an underground water pipe." width="640" height="426" /></a><p class="wp-caption-text">Billions of gallons of drinking water are wasted through cracks and leaks in water pipes. (Source: <a href="http://newsroom.ucla.edu/releases/california-water-agencies-dont-know-how-much-their-pipes-leak-ucla-report-finds" target="_blank" rel="noopener">UCLA</a>)</p></div>
<p><span style="font-weight: 400;">In Canada, home to some of the most abundant supplies of freshwater, there are cities with </span><a href="http://www.cbc.ca/news/canada/city-water-leaks-wasting-millions-of-tax-dollars-1.1048035" target="_blank" rel="noopener"><span style="font-weight: 400;">35 to 45 percent water loss.</span></a><span style="font-weight: 400;"> Ontario, for example, has outdated and leaky pipes responsible for the loss of about  </span><a href="http://www.cbc.ca/news/canada/city-water-leaks-wasting-millions-of-tax-dollars-1.1048035" target="_blank" rel="noopener"><span style="font-weight: 400;">CAD 700 million per year</span></a><span style="font-weight: 400;"> in wasted drinking water. </span></p>
<p><span style="font-weight: 400;">In the UK, about </span><a href="http://www.independent.co.uk/news/uk/home-news/water-torture-3300000000-litres-are-lost-every-single-day-through-leakage-2034999.html" target="_blank" rel="noopener"><span style="font-weight: 400;">872 million gallons, or 20 percent</span></a><span style="font-weight: 400;"> the nation’s treated water supply, leaks through old pipes before it reaches residents. This is 62 million gallons more per day than water loss rates from a decade ago, showing the severe consequences aging pipes can have.  </span></p>
<h2><b>Faulty water pipes</b></h2>
<p><span style="font-weight: 400;">The biggest problem with water systems around the world is simply their age. They were built ages ago, often with insufficient materials and outdated technology, and now, they’re too expensive and extensive to repair or replace. </span></p>
<p><span style="font-weight: 400;">However, old pipes can pose a number of problems. Besides the gallons of wasted purified water, an outdated water system can pose major health risks. In the U.S., </span><a href="https://www.popsci.com/drinking-water-standards#page-4" target="_blank" rel="noopener"><span style="font-weight: 400;">1 in 4 people</span></a><span style="font-weight: 400;"> drinks unsanitary water due to insufficient water infrastructure. It has already been proven that </span><a href="https://phys.org/news/2015-06-leaky-pipes-contaminants.html" target="_blank" rel="noopener"><span style="font-weight: 400;">contaminants can enter the water system</span></a><span style="font-weight: 400;"> through leaks that are most often caused by corrosion and material defect. </span></p>
<div id="attachment_13929" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Cast-Iron-Pipes.jpg" target="_blank" rel="noopener"><img class="wp-image-13929 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Cast-Iron-Pipes-1024x683.jpg" alt="Three broken and rusty water pipes." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Cast-Iron-Pipes-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Cast-Iron-Pipes-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Cast-Iron-Pipes-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Cast-Iron-Pipes.jpg 1140w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Cast iron pipes are highly susceptible to corrosion and structural damage. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><span style="font-weight: 400;">Water pipes installed decades ago are traditionally made of </span><a href="https://utilitieskingston.com/Water/mainbreaks" target="_blank" rel="noopener"><span style="font-weight: 400;">cast iron and laid on wooden blocks or rocks</span></a><span style="font-weight: 400;">. Such pipes are highly corrosive and most susceptible to damage. Also, a well-functioning pipe keeps contaminated water out with pressure from mains that forces water out of minor cracks, but not in. Over time, damage to a certain section of a pipe can cause this pressure to drop, and groundwater often finds its way in through cracks. </span></p>
<h2><b>Making it right with steel</b></h2>
<p><span style="font-weight: 400;">The ideal solution for outdated, faulty water pipes would be to replace them with new ones equipped with the latest damage detection and repair technologies. However, such projects are not only expensive, but a city’s water system is often politically, regionally and physically intertwined with other entities, making it difficult to take on such a mammoth task. </span></p>
<p><span style="font-weight: 400;">Thus, cities opt for isolated repairs instead, either placing a stainless steel clamp over the damaged area or inserting a smaller stainless steel pipe inside the existing, cracked pipe. Stainless steel is the most common material for repairing and replacing outdated cast iron, concrete and lead pipes due to its excellent strength and resistance to corrosion. Higher grades of stainless steel, such as </span><a href="https://newsroom.posco.com/en/poscos-posssd-brings-innovative-new-possibilities-world-stainless-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s PossSD</span></a><span style="font-weight: 400;">, can also resist high levels of pressure and are naturally resistant to microbes. Stainless steel can also be manufactured to withstand extreme temperatures. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/xnp1jVPn1dc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Major cities such as </span><a href="https://newsroom.posco.com/en/time-clean-pipes-stainless-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tokyo, Seoul and Taipei</span></a><span style="font-weight: 400;"> are undergoing massive projects to replace the majority of their water pipes with stainless steel to ensure safe and abundant drinking water for residents. For other cities, repairing leaky pipes with stainless steel will save millions of dollars currently leaking through the pipes and prevent illnesses associated with contaminated water. As the global demand for water continues to grow and fresh water supplies continue to shrink, conservation is becoming more important than ever, ensuring that stainless steel will play a vital role in water pipe repairs and replacements for years to come in efforts to correct and maintain the system that serves the basis of all human activities. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.thespruce.com/preventing-and-thawing-frozen-water-pipe-1824905" target="_blank" rel="noopener"><span style="font-weight: 400;">The Spruce</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
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					<item>
				<title>Taking a Turn Towards the Future of Driverless Freight Transportation</title>
				<link>https://newsroom.posco.com/en/taking-turn-towards-future-driverless-freight-transportation/</link>
				<pubDate>Tue, 20 Mar 2018 09:24:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[Autonomous Rail Rapid Transit]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[efficient]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[freight]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[labor shortage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[truck driver]]></category>
		<category><![CDATA[trucking]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[waymo]]></category>
		<category><![CDATA[workers]]></category>
									<description><![CDATA[Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for deliveries. Experts project the global e-commerce market is positioned be worth about </span><a href="https://www.enterpriseinnovation.net/article/game-changing-trends-evolving-e-commerce-market-501682565" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 4.5 trillion by 2021</span></a><span style="font-weight: 400;">, and in the U.S, </span><a href="http://www.businessinsider.com/the-global-ecommerce-landscape-report-2017-11" target="_blank" rel="noopener"><span style="font-weight: 400;">about half of all households</span></a><span style="font-weight: 400;"> have an Amazon Prime membership. </span></p>
<div id="attachment_13920" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" target="_blank" rel="noopener"><img class="wp-image-13920 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" alt="An American truck driver inside his truck." width="768" height="512" /></a><p class="wp-caption-text">The U.S. is headed towards a major shortage of truck drivers. (Source: <a href="https://www.nytimes.com/2017/05/22/insider/interviewing-truck-drivers-at-a-crossroads.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<p><span style="font-weight: 400;">However, the U.S. is short of about </span><a href="https://industrytoday.com/article/what-are-the-driving-factors-behind-the-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">30,000 to 35,000 drivers for every 750,000 trucks</span></a><span style="font-weight: 400;">, and the number of driver shortages may reach up to 245,000 by 2022. That’s because right now, the </span><a href="https://www.bloomberg.com/view/articles/2018-02-09/the-u-s-is-running-out-of-truckers" target="_blank" rel="noopener"><span style="font-weight: 400;">average age of truck drivers in the U.S. is 55</span></a><span style="font-weight: 400;">, and potential new recruits are choosing to sign up for construction or manufacturing jobs instead. </span></p>
<p><span style="font-weight: 400;">All this leads to climbing prices for freight transportation. Last December, at the peak of holiday deliveries, U.S. companies saw the </span><a href="https://www.dat.com/blog/post/year-ends-with-record-rates-and-ratios" target="_blank" rel="noopener"><span style="font-weight: 400;">highest monthly average rate for freight transportation since 2010</span></a><span style="font-weight: 400;">. The high operation costs and lower profit margins are putting a heavy strain on industries. Heading into 2018, companies have to compete for carriers as there is </span><a href="https://www.npr.org/2018/01/09/576752327/trucking-industry-struggles-with-growing-driver-shortage" target="_blank" rel="noopener"><span style="font-weight: 400;">just one truck available for every 12 loads</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">As a result, Major automakers are heavily invested in autonomous electric freight trucks such as Tesla, Volvo and Daimler, and there are many proponents of an eco-friendly, safe and driverless future for freight transportation. However, autonomous freight trucks are not a realistic option for companies just yet. At a time of transition between the old and the new, there is a serious lack of capacity in freight transportation, and companies are left to deal with the higher costs for delivery.  </span></p>
<h2><b>But good news right around the corner</b></h2>
<p><span style="font-weight: 400;">Although the driver shortage is a major concern, it is a natural phenomenon in the transition towards a safer, more sustainable and more efficient freight transportation industry. </span></p>
<div id="attachment_13922" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13922 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" alt="Uber’s autonomous truck parked in a parking lot." width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Uber’s autonomous freight trucks are in operation with a human safety driver on the highways of Arizona. (Source: <a href="http://www.futurecar.com/article-1996-1.html" target="_blank" rel="noopener">Future Car</a>)</p></div>
<p><span style="font-weight: 400;">Already, </span><a href="http://fortune.com/2018/03/06/uber-self-driving-trucks-arizona/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber has its autonomous trucks on the highways of Arizona</span></a><span style="font-weight: 400;">. Every truck does have a human driver present to take over anytime, and the company uses transfer hubs to transfer goods between highways and local roads. Autonomous trucks are the safest and most efficient for use on highways, so human drivers transport goods from highways to the final destination. The company is working to operate without human backup drivers in the near future. </span></p>
<div id="attachment_13923" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13923" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg" alt="Waymo’s autonomous truck being tested alongside a white van." width="800" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-800x419.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-768x402.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Waymo’s autonomous freight trucks have gone through almost a decade of testing and is now delivering supplies for Google in Atlanta. (Source: <a href="https://www.wired.com/2017/06/course-googles-waymo-building-self-driving-trucks/" target="_blank" rel="noopener">Wired</a>)</p></div>
<p><a href="https://www.reuters.com/article/us-autos-selfdriving-waymo/waymos-self-driving-trucks-to-haul-cargo-for-google-in-atlanta-idUSKCN1GL20W" target="_blank" rel="noopener"><span style="font-weight: 400;">Waymo is another company with autonomous trucks</span></a><span style="font-weight: 400;"> already in operation. Just this month, the company’s autonomous freight trucks started transferring equipment for Google data centers in Atlanta.</span></p>
<div id="attachment_13918" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg" target="_blank" rel="noopener"><img class="wp-image-13918" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg" alt="Embark’s autonomous truck heading out to the road." width="800" height="534" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-800x534.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-768x513.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Embark was the first company to complete a successful coast to coast run with an autonomous truck. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><a href="https://techcrunch.com/2018/02/06/embarks-self-driving-truck-drove-2400-miles-across-the-u-s/" target="_blank" rel="noopener"><span style="font-weight: 400;">Embark also has its autonomous trucks in operation</span></a><span style="font-weight: 400;">. Earlier this year, the company made a successful 2,400-mile trip from California to Florida with a human safety driver on board. The company has plans to commercialize its services in the coming years. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/6-cities-road-driverless-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>6 Cities On the Road to a Driverless Future</b></a></p>
<h2><b>Speeding up delivery</b></h2>
<p><span style="font-weight: 400;">Numerous other automotive and tech companies besides those mentioned above are getting ready for autonomous freight transportation. The faster autonomous freight trucks are able to operate commercially, the faster industries can cut costs, improve delivery times and reduce their carbon footprint.</span></p>
<p><span style="font-weight: 400;">This means software technology, high-capacity batteries as well as the right automotive materials will play a crucial role in the future of the freight transportation industry, as well as in related industries. This transformation will open up new business opportunities for automakers, software companies as well as steel manufacturers like POSCO. </span></p>
<p><span style="font-weight: 400;">For autonomous truck manufacturers looking for ultra-lightweight yet super strong materials for optimal fuel efficiency, POSCO developed </span><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">. The advanced high-strength steel (AHSS) material is 3 times stronger and 3.5 times cheaper than aluminum. Steel is also 100 percent recyclable and an electric vehicle made of AHSS requires 30 percent less energy than aluminum throughout its entire lifecycle. POSCO also developed a premium non-oriented electrical steel called Hyper NO for the most advanced and sustainable electric motors. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO also works with its auto partners to research and provide customized technology and materials solutions for their autonomous EVs. In the midst of a critical shortage of truck drivers, POSCO hopes to speed up autonomous EV adoption both for personal and commercial transportation and aid the transition into a more efficient and environmentally sustainable economy. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/money/4070028/american-truck-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>Hit-Series Game of Thrones Inspires Fans to Hit the Anvil</title>
				<link>https://newsroom.posco.com/en/hit-series-game-thrones-inspires-fans-hit-anvil/</link>
				<pubDate>Mon, 22 Jan 2018 22:25:05 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[ahmmering]]></category>
		<category><![CDATA[anvil]]></category>
		<category><![CDATA[art sculpture]]></category>
		<category><![CDATA[blacksmith anvil]]></category>
		<category><![CDATA[blacksmith hammer]]></category>
		<category><![CDATA[blacksmithing]]></category>
		<category><![CDATA[Blacksmithing for Dummies]]></category>
		<category><![CDATA[Blacksmiths]]></category>
		<category><![CDATA[Blacksmiths women]]></category>
		<category><![CDATA[coke forge]]></category>
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		<category><![CDATA[female Blacksmiths]]></category>
		<category><![CDATA[game of thrones]]></category>
		<category><![CDATA[Game of Thrones blacksmith]]></category>
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									<description><![CDATA[HBO’s Game of Thrones is one of the most popular TV shows on air today. The finale for season 7 generated a record-breaking 16.5 million viewers in the U.S.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">HBO’s Game of Thrones is one of the most popular TV shows on air today. The finale for season 7 generated a record-breaking </span><a href="http://variety.com/2017/tv/ratings/game-of-thrones-season-7-finale-ratings-2-1202540601/" target="_blank" rel="noopener"><span style="font-weight: 400;">16.5 million viewers</span></a><span style="font-weight: 400;"> in the U.S. The show also airs in </span><a href="https://www.marketplace.org/2017/07/21/business/lets-do-numbers-game-thrones" target="_blank" rel="noopener"><span style="font-weight: 400;">170 different countries</span></a><span style="font-weight: 400;"> around the globe, and in particular, Singapore saw a </span><a href="https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/ljkelly/2017/08/25/heres-why-game-of-thrones-has-exploded-in-popularity-across-asia/&amp;refURL=&amp;referrer=#6723e94b467f" target="_blank" rel="noopener"><span style="font-weight: 400;">50 percent increase</span></a><span style="font-weight: 400;"> in viewership from season 6 to 7, the Philippines had 47 percent more viewers and Taiwan saw a 24 percent increase.</span></p>
<p><span style="font-weight: 400;">Over the years, Game of Thrones has become more than just a show, but also a cultural movement, as fans have fallen in love with everything Game of Thrones related. As a result, HBO has partnered with </span><a href="https://www.marketplace.org/2017/07/21/business/lets-do-numbers-game-thrones" target="_blank" rel="noopener"><span style="font-weight: 400;">numerous breweries</span></a><span style="font-weight: 400;"> to create special-edition beers, and the show’s jewelry designers even opened up their own </span><a href="https://www.mey.london/" target="_blank" rel="noopener"><span style="font-weight: 400;">online store</span></a><span style="font-weight: 400;">. Another surprising consequence of the show’s popularity is the increasing number of people taking up an interest in blacksmithing to make replicas of their favorite swords and weapons from the show.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/V0_qu4e5Gs4?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<h2><b>The Blacksmiths of Today</b></h2>
<p><span style="font-weight: 400;">Although blacksmiths are rare to come by today, in the 18th and 19th centuries, they were a vital pillar of society. Blacksmiths hand-produced everything made of iron and steel, from pots and farming tools to swords and shields. They forged life’s necessities out of the hot metals, right up to the industrial revolution. </span></p>
<p><span style="font-weight: 400;">Traditionally, only young men were eligible to become blacksmiths once they completed a 7-year paid apprenticeship. Apprentices worked for established blacksmiths who would in turn house, feed and train them. Today, women can also become blacksmiths and there are various training and education programs available for aspiring blacksmiths.</span></p>
<div id="attachment_13626" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith.jpg" target="_blank" rel="noopener"><img class="wp-image-13626" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith.jpg" alt=" A blacksmith hammers a hot piece of steel on her anvil." width="680" height="453" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith.jpg 880w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith-768x511.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">Today, women are also eligible to become blacksmiths. (Source: <a href="http://vietbao.vn/vi/Media/Hinh-anh-manh-me-cua-phu-nu-khi-lam-cong-viec-cua-dan-ong/190119448/827/" target="_blank" rel="noopener">Vietbao</a>)</p></div>
<p><span style="font-weight: 400;">Modern blacksmiths do not hammer away to produce tools and weapons out of necessity, as machines are far more capable and efficient. Instead, they turn out beautiful pieces of art such as sculptures and unique knobs and bolts. And, the growing popularity of Game of Thrones has more young people pursuing the art as a hobby and a profession. </span></p>
<p><span style="font-weight: 400;">The Artist Blacksmiths Association of South Australia has reported a </span><a href="http://www.abc.net.au/news/rural/2017-09-19/game-of-thrones-sparks-interest-in-blacksmithing/8959500" target="_blank" rel="noopener"><span style="font-weight: 400;">growing number of young adults</span></a><span style="font-weight: 400;"> who want to take up the art as a result of the show’s growing popularity. Most of the props in movies for war scenes and superheroes are crafted by hand, and fans want to replicate their favorite characters’ swords, shield and armor.</span></p>
<h2><b>Blacksmithing for Dummies</b></h2>
<p><span style="font-weight: 400;">So, for all you Game of Thrones lovers, or just plain ol’ steel junkies, here are the basics to get started in the craft. Get a piece of iron or steel, heat it, pound it into shape and cool it down. It sounds simple, but it takes a whole lot of sweat, patience and know-how to do it right. </span></p>
<h3><b>Heating</b></h3>
<p><span style="font-weight: 400;">Having a good source of heat is vital for blacksmiths, and most opt for a coke or propane forge (or oven). Steel is heated repeatedly to make a single object, so blacksmiths have a forge that is always hot and ready. Blacksmiths also commonly use an acetylene torch to apply heat to isolated areas to achieve specific designs. </span></p>
<div id="attachment_13628" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge.jpg" target="_blank" rel="noopener"><img class="wp-image-13628" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-1024x576.jpg" alt="A hot coke forge with hot metal tongs hanging on the side." width="680" height="383" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-768x432.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">A traditional coke forge. (Source: <a href="http://www.therookies.co/projects/visual-effects/the-blacksmith-forge/" target="_blank" rel="noopener">The Rookies</a>)</p></div>
<h3><b>Holding</b></h3>
<p><span style="font-weight: 400;">An anvil looks like a big block of steel, and its the bedrock on which blacksmiths create their masterpieces. The quality of the anvil will affect not only the quality of the final product, but also the amount of physical labor required by the blacksmith. </span><a href="http://theconsummatedabbler.com/2016/06/basics-of-blacksmithing-getting-started/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tool steel</span></a><span style="font-weight: 400;"> is one of the best kinds of anvils available as it is extremely hard. Instead of absorbing energy from the blow of a hammer, it forces the energy back up the piece of metal being worked.</span></p>
<div id="attachment_13622" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil.jpg" target="_blank" rel="noopener"><img class="wp-image-13622" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil.jpg" alt="An anvil with its many different parts labeled." width="680" height="510" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil.jpg 922w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil-768x576.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">An anvil serves many different functions. (Source: <a href="http://theconsummatedabbler.com/2016/06/basics-of-blacksmithing-getting-started/" target="_blank" rel="noopener">The Consumer Dabbler</a>)</p></div>
<p><span style="font-weight: 400;">Besides providing a flat surface, or face, for blacksmiths to pound away on, an anvil has many different features and functions. Blacksmiths also use the anvil to cut, shape and hold the piece of steel being worked along with tongs and clamps. </span></p>
<h3><b>Hitting</b></h3>
<p><span style="font-weight: 400;">The actual “work” entails a lot of hitting, but in a very calculated and practiced way. Blacksmiths use different types of hammers to pound the metal into various shapes. The 3 most basic techniques are drawing out, upsetting and peining. Drawing out a piece of hot steel means to make it longer by hammering the sides. Upsetting refers to adding force to one end of a hot piece of metal to add volume. Piening means to hammer the piece of steel to move it in a particular direction or to spread it out thin. Blacksmiths use tongs or other specialized tools to hold down the hot steel on the anvil while hammering and working the steel into shape. </span></p>
<div id="attachment_13624" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers.jpg" target="_blank" rel="noopener"><img class="wp-image-13624" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-1024x768.jpg" alt="Three hammers resting on a blacksmith’s anvil." width="680" height="510" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-768x576.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers.jpg 1500w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">Blacksmith hammers come in all different shapes, sizes and weights. (Source: <a href="https://www.etsystudio.com/listing/516761215/blacksmith-hammer-blade-smith-knife" target="_blank" rel="noopener">Etsy Studio</a>)</p></div>
<h3><b>Quenching</b></h3>
<p><span style="font-weight: 400;">After countless cycles of heating and hitting, the blacksmith will end up with the desired shape. The final step is to dip the work into a bucket of cold water to cool and harden the steel.   </span></p>
<div id="attachment_13627" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Quenching.jpg" target="_blank" rel="noopener"><img class="wp-image-13627" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Quenching.jpg" alt=" A horseshoe getting quenched in cold water." width="680" height="791" /></a><p class="wp-caption-text">Dipping the hot steel in cold water to cool and harden the steel is the final step. (Source: <a href="https://www.horsejournals.com/equinews/news/international/fastest-running-shoes-rio-are-equine-athletes" target="_blank" rel="noopener">Horse Journals</a>)</p></div>
<p><span style="font-weight: 400;">With the above basics, and all the accompanying safety gear, anyone can pick up the craft as a hobby to create unique pieces of steel art, or replicas of the greatest swords of Westeros. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/79187/game-of-thrones-oathkeeper-sword-name-generator/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time Magazine</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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				<title>International Women’s Day: Breaking Barriers for Gender Parity</title>
				<link>https://newsroom.posco.com/en/international-womens-day-breaking-barriers-gender-parity/</link>
				<pubDate>Wed, 08 Mar 2017 09:33:52 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[Alice Peurala]]></category>
		<category><![CDATA[Billie Jean King]]></category>
		<category><![CDATA[billie jene king]]></category>
		<category><![CDATA[computerized ship]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gender parity]]></category>
		<category><![CDATA[Grand Slam]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[international women's day]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[male dominated professions]]></category>
		<category><![CDATA[male-dominated industry]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO Daewoo]]></category>
		<category><![CDATA[prize]]></category>
		<category><![CDATA[prize money]]></category>
		<category><![CDATA[Raye Montague]]></category>
		<category><![CDATA[rosie the riveter]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[tennis]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[Vice President]]></category>
		<category><![CDATA[women in steel industry]]></category>
		<category><![CDATA[WWII]]></category>
									<description><![CDATA[Throughout history and across cultures, women have faced challenges and discrimination &#8211; from a lack of legal protections to being thought as unqualified]]></description>
																<content:encoded><![CDATA[<p>Throughout history and across cultures, women have faced challenges and discrimination &#8211; from a lack of legal protections to being thought as unqualified in male-dominated professions. While inequality persists in today’s workplace, women have made great strides to combat gender bias and show that they are equally fit in sports, the military, and in the steel industry.</p>
<p>POSCO values the contributions from its female workers and their role in its success. In the past, <em>The Steel Wire</em> has looked at <a href="https://newsroom.posco.com/en/the-women-of-steel-and-their-journey-to-equality/" target="_blank" rel="noopener">women in the steel industry</a> as well as a few of the women who have had a lasting impact at POSCO. Please check out the in-depth interviews with <a href="https://newsroom.posco.com/en/posco-women-leadership-series-1-interview-yukyung-lee-posco-m-tech/" target="_blank" rel="noopener">Yukyung Lee</a>, Group Leader of Iron Ore Group of the Raw Materials Department; <a href="https://newsroom.posco.com/en/posco-women-leadership-series-4-interview-mihwa-park-posco-ict/" target="_blank" rel="noopener">Mihwa Park</a>, Head of the Information Planning Department; <a href="https://newsroom.posco.com/en/posco-women-leadership-series-2-interview-young-choi-daewoo-international/" target="_blank" rel="noopener">Young Choi</a>, Vice President of PR at POSCO Daewoo; and <a href="https://newsroom.posco.com/en/posco-women-leadership-series-3-interview-lee-yoon-hee-posco-research-institute/" target="_blank" rel="noopener">Lee Yoon Hee</a>, Vice President of POSRI.</p>
<p>Today, in honor of International Women’s Day, we want to take a moment to celebrate three women who broke barriers in their own male-dominated fields. Their hard work, perseverance, and dedication allowed the world to recognize and acknowledge the capabilities of women.</p>
<p><strong>Alice Peurala, Woman of Steel Who Fought for Gender Parity in Steel Industry</strong></p>
<p>Women have long been a minority in the metals and mining industries (Catalyst noted in 2015 it was at <a href="http://www.catalyst.org/knowledge/women-male-dominated-industries-and-occupations" target="_blank" rel="noopener">just 13.3% in the U.S.</a>). However, thanks to the efforts of women like  Alice Peurala, many more rights and protections are afforded to them today.</p>
<div id="attachment_10822" style="width: 327px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Screenshot_3.png" target="_blank" rel="noopener"><img class="wp-image-10822 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Screenshot_3.png" alt="Female steelworker Alice Peurala, a legendary fighter for women’s rights" width="317" height="417" /></a><p class="wp-caption-text">Alice Peurala was the first and only female to head a steel unit (Source: Daily Kos)</p></div>
<p>Alice Peurala, <a href="https://newsroom.posco.com/en/the-women-of-steel-and-their-journey-to-equality/" target="_blank" rel="noopener">the first woman to head a steel unit</a>, played a vital role in the steel industry during WWII. Peurala was one of the first female steelworkers who entered Chicago’s South Works mill in 1953 when there were only a few women left in the field. Most of the women who had steel jobs as a result of WWII had been let go when the men returned home. Those who remained, including Alice Peurala, faced gender discrimination in hiring and promotion. Having been an activist in the civil rights movement, she was determined to transform the steel industry into a more comfortable workplace for female employees.</p>
<blockquote><p><strong>&#8220;I did not win as a woman. I campaigned as a candidate who would do something about conditions in the plant that affect 7500 people &#8211; men and women.” – Alice Peurala</strong></p></blockquote>
<p>When Peurala was denied a promotion from her job in the Metallurgical Division to a job in a product testing lab in 1967 because people thought she was ineligible for a job that required overtime and heavy lifting, she sued the mill at the recommendation of the Equal Employment Opportunity Commission (EEOC). Due to her unwavering efforts, a compromise settlement was reached and in 1969, Peurala finally got her promotion. Her successful lawsuits against gender discrimination and the dictatorial control of the steel company owners were indeed a victory for all women in manufacturing. Alice eventually won the presidency of the Local 65 in 1979 and left an impressive legacy as a fighter for women’s rights.</p>
<p><strong>Raye Montague, The First Person to Design Computerized Ships for Navy  </strong></p>
<p>Raye Montague, the first female Program Manager of Ships in the U.S. Navy, not only shattered the glass ceiling as a black woman in the then male-dominated Navy but also the first <em>person</em> who single-handedly changed the way the U.S. Navy designed and used ships.</p>
<p>Growing up, she was often ridiculed for wanting to become a female engineer and was even denied entry into the University of Arkansas because the school did not allow minority enrollment at that time; however, she did not let gender or race barriers discourage her.</p>
<div id="attachment_10823" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Raye-Montague-the-Women-Who-Designed-Computerized-Ships-for-Navy.jpg" target="_blank" rel="noopener"><img class="wp-image-10823 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Raye-Montague-the-Women-Who-Designed-Computerized-Ships-for-Navy.jpg" alt="Raye Montague is credited with the first computer-generated rough draft of a U.S. naval ship." width="640" height="360" /></a><p class="wp-caption-text">Raye Montague revolutionized the design process for all naval ships and submarines in under 19 hours in 1970. (Image courtesy of thv11.com)</p></div>
<p>She taught herself how computers worked and rose in the ranks for 14 years to become a computer systems analyst at the Naval Ship Engineering Center.  In 1970, she showed the world that women were just as capable as men in the male-dominated Navy by revolutionizing the design process for all naval ships and submarines – a task she famously completed under 19 hours even though she was given a month by her boss.</p>
<p>Montague retired in 1990 and entered the <a href="http://arblackhalloffame.org/honorees/raye-j-montague-rpe/" target="_blank" rel="noopener">Arkansas Black Hall of Fame in 2013</a>. After the award-winning film <a href="http://www.imdb.com/title/tt4846340/" target="_blank" rel="noopener">Hidden Figures</a> was released, which tells the true story of three African-American women who helped the U.S. space program at NASA, <a href="http://abcnews.go.com/Entertainment/meet-woman-broke-barriers-hidden-figure-us-navy/story?id=45566924" target="_blank" rel="noopener">Montague appeared on Good Morning America</a> and sparked interest in her story as another true “hidden figure” during that same era, whose dedication and unwavering commitment became an inspiration to all women.</p>
<p><strong>Billie Jean King, Breaking Records and Gender Barriers </strong></p>
<p>Long a champion for social justice and gender equality, Billie Jean King is a 39 time Grand Slam winner and an American former world #1 professional tennis player. She transformed the world for not only female sports players but also for the LGBT community.</p>
<p>In 1973, King famously threatened to boycott the U.S. Open unless the winner of the ladies singles was awarded the same prize money as the men&#8217;s champion. Thanks to her efforts, the <a href="http://www.nytimes.com/2013/08/26/sports/tennis/the-opens-breakthrough-of-1973.html" target="_blank" rel="noopener">U.S. Open became the first major tournament to offer equal prize money to women and men</a>.</p>
<p>That same year King famously defeated men&#8217;s former world No.1 Bobby Riggs in a match later dubbed &#8220;Battle of the Sexes” in the Houston Astrodome proving to the world that women could compete with men in any arena. In the most viewed U.S. tennis match of all time with more than 50 million Americans tuned in to watch, King beat Riggs, 6–4, 6–3, 6–3 for the USD 100,000 winner-take-all prize. More importantly, the match turned King into arguably the first superstar female athlete in the U.S. Later this year <a href="http://www.imdb.com/title/tt4622512/" target="_blank" rel="noopener">Emma Stone and Steve Carell will adapt this story</a> for the big screen, helping to reignite the excitement of King’s win in 1973.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/d7vqSm4yIZc?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>King also became the first prominent female athlete to come out as gay in 1981 and continued to advocate for gender equality and the LGBT community even after leaving tennis in 1983. In 1990 was <a href="https://www.womenssportsfoundation.org/athletes/our-athletes/billie-jean-king/" target="_blank" rel="noopener">named one of the &#8220;100 Most Important Americans of the 20th Century&#8221; by </a><em>Life Magazine </em>and in 2009, she was awarded the Presidential Medal of Freedom, the nation’s highest civilian award for her massive contribution to improving gender equality on the tennis court.</p>
<p>King’s demands for equal treatment and equal pay helped pave the way for future stars such as Chris Evert, Steffi Graf, and Serena Williams, the latter who broke barriers of her own at the 2017 Australian Open by <a href="http://www.espn.com/tennis/story/_/id/18611698/australian-open-2017-serena-venus-williams-movement" target="_blank" rel="noopener">winning her 23rd Grand Slam singles title</a>, the most of <em>any player</em> in the Open Era.</p>
<blockquote><p><strong>&#8220;It&#8217;s not about the money, it&#8217;s about the message we send. We are sending the equality message out that this is the right thing to do. Yes, the men are better than us in some ways. Yes, we&#8217;re better in some ways. It doesn&#8217;t matter. Don&#8217;t you want to share in this world? I do.&#8221; &#8211; Billie Jean King</strong></p></blockquote>
<div id="attachment_10824" style="width: 468px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/03/Billie_Jean_King_©Lynn_Gilbert_1978.jpg" target="_blank" rel="noopener"><img class="wp-image-10824 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/03/Billie_Jean_King_©Lynn_Gilbert_1978.jpg" alt="Billie Jean King photographed by ©Lynn Gilbert 1978, New York." width="458" height="688" /></a><p class="wp-caption-text">Billie Jean King photographed by ©Lynn Gilbert 1978, New York. (Source: Lynn Gilbert)</p></div>
<p>On International Women’s Day, POSCO honors these three remarkable women who made major contributions in their fields at a time when female participation was incredibly difficult. The bravery and dedication of these women, along with so much more around us who have broken through barriers to ensure gender equality are, and will continue to be,  a source of inspiration for all.</p>
<p>Cover Image Courtesy of <a href="https://commons.wikimedia.org/wiki/File:Rosie_the_Riveter_(Vultee)_DS.jpg" target="_blank" rel="noopener">Alfred T. Palmer, U.S. Office of War Information</a>.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>Steel in the Home: 7 Inspiring Designs of Modern Architecture</title>
				<link>https://newsroom.posco.com/en/steel-home-7-inspiring-designs-modern-architecture/</link>
				<pubDate>Fri, 17 Jul 2015 11:49:58 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[Butterfly House]]></category>
		<category><![CDATA[Capel Manor House]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Farnsworth House]]></category>
		<category><![CDATA[Farnsworth House Mies]]></category>
		<category><![CDATA[Frank Lloyd Wright]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[industrial]]></category>
		<category><![CDATA[Jane Austen]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[residence]]></category>
		<category><![CDATA[Rudolf Schindler]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[U.S.]]></category>
									<description><![CDATA[Other common themes include simplicity and elimination of unnecessary details, 90 degree angles and strong horizontal and vertical lines, exposed structural]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 12pt;">Other common themes include simplicity and elimination of unnecessary details, 90 degree angles and strong horizontal and vertical lines, exposed structural elements, integrity of materials and use of industrially produced materials.</span></p>
<p><span style="font-size: 12pt;">While some believe modern architecture is a result of social and political revolutions, others believe it is a result of technological and engineering advancements. No matter which perspective you share, steel has been a part of the construction of homes since the 1920s. Because steel is lightweight and adaptable, it is the perfect material for sturdy frames that are eco-friendly and long-lasting. Steel is also energy-efficient and recyclable. Steel outlasts other building materials, offering improved safety and resistance to wear and mold.</span></p>
<p>&nbsp;</p>
<p><strong>Home, <em>Steel</em>, Home</strong></p>
<p><span style="font-size: 12pt;">Here are 7 examples of inspirational residential buildings which incorporate <strong><em>Steel in the Home</em></strong>.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/07/image2.jpg"><img class="aligncenter wp-image-6413 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/image2-1024x688.jpg" alt="worldsteel lovesteel" width="640" height="430" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/image2-1024x688.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/image2-800x538.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/image2-768x516.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/image2.jpg 1510w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;"><span style="font-size: 12pt;"> (Click <a href="https://www.worldsteel.org/dms/internetDocumentList/downloads/publications/2015/WSA01-11-steel-in-the-home-V8/document/Steel%20in%20the%20home%20for%20worldsteel.pdf">here</a> for details.)</span></p>
<p><span style="color: #000000; font-size: 12pt;"><strong>1. Fallingwater: Frank Lloyd Wright</strong></span></p>
<p><img class="alignleft wp-image-6398" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/222-1024x546.png" alt="222" width="450" height="240" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/222-1024x546.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/222-800x426.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/222-768x409.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/222.png 1355w" sizes="(max-width: 450px) 100vw, 450px" />Fallingwater is famed as one of Frank Lloyd Wright’s most beautiful works. Constructed around its natural settings, it is made mostly of stone, concrete and steel. Fallingwater features strong horizontal and vertical lines that are characteristic of modern architecture. (Images: <a href="http://bit.ly/1K8Do70">http://bit.ly/1K8Do70</a>)<span style="font-size: 12pt;"> </span></p>
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<p><span style="color: #000000; font-size: 12pt;"><strong style="line-height: 1.5;">2. McCraith House: Chancellor and Patrick</strong></span></p>
<p><img class="alignright wp-image-6399" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/3333333-1024x549.png" alt="3333333" width="450" height="241" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/3333333-1024x549.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/3333333-800x429.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/3333333-768x412.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/3333333.png 1350w" sizes="(max-width: 450px) 100vw, 450px" />Commonly referred to as the Butterfly House for its unique geometric shape, the McCraith House is exemplary of modern architecture. Its steel triangular structure represents the simplification that is prominent in this era of design. (Image: <a href="http://bit.ly/1Jjcvu9">http://bit.ly/1Jjcvu9</a>)</p>
<p><span style="font-size: 12pt;"> </span></p>
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<p><span style="color: #000000; font-size: 12pt;"><strong style="line-height: 1.5;">3. The Glass House: Philip Johnson</strong></span></p>
<p><img class="alignleft wp-image-6400" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/444444444444-1024x552.png" alt="444444444444" width="450" height="243" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/444444444444-1024x552.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/444444444444-800x431.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/444444444444-768x414.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/444444444444.png 1354w" sizes="(max-width: 450px) 100vw, 450px" />Thought to be influenced by Mies van der Rohe’s Farnsworth House design, the Glass house is an example of early use of industrial materials such as charcoal-painted steel and glass walls. (Image: <a href="http://bit.ly/1CIleZy">http://bit.ly/1CIleZy</a>)</p>
<p><span style="font-size: 12pt;"> </span></p>
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<p><span style="color: #000000; font-size: 12pt;"><strong style="line-height: 1.5;">4. Schindler Chace House: Rudolph Schindler</strong></span></p>
<p><img class="alignright wp-image-6401" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/666666666666-1024x556.png" alt="666666666666" width="450" height="244" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/666666666666-1024x556.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/666666666666-800x434.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/666666666666-768x417.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/666666666666.png 1347w" sizes="(max-width: 450px) 100vw, 450px" />The Schindler Chace House was meant to serve as a cooperative living-work space for two young families. Building the hose was almost halted due to the local planning authorities for its radical methods of construction. (Image: <a href="http://bit.ly/1MviGym">http://bit.ly/1MviGym</a>)</p>
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<p><span style="color: #000000; font-size: 12pt;"><strong style="line-height: 1.5;">5. Farnsworth House: Mies vander Rohe</strong></span></p>
<p><img class="alignleft wp-image-6402" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/5555555555555-1024x554.png" alt="5555555555555" width="450" height="243" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/5555555555555-1024x554.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/5555555555555-800x433.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/5555555555555-768x415.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/5555555555555.png 1348w" sizes="(max-width: 450px) 100vw, 450px" />This glass and steel house was designed as a one-room weekend retreat. It is widely recognized as an iconic masterpiece of International Style of Architecture. (Image: <a href="http://bit.ly/1J1xHZN">http://bit.ly/1J1xHZN</a>)</p>
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<p><span style="color: #000000; font-size: 12pt;"><strong style="line-height: 1.5;">6. Lovell House: Richard Neutra</strong></span></p>
<p><img class="alignright wp-image-6403" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/7777777777777.png" alt="7777777777777" width="450" height="338" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/7777777777777.png 969w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/7777777777777-800x600.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/7777777777777-768x576.png 768w" sizes="(max-width: 450px) 100vw, 450px" />The Lovell House is often described as the first steel frame house in the U.S. The house is simple and minimal, and its strong lines exhibit the themes of modernism architecture. Lovell first commissioned Rudolf Schindler to build his residence, though later chose Neutra for the design. (Image: <a href="http://bit.ly/1CIlkAA">http://bit.ly/1CIlkAA</a>)</p>
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<p><span style="color: #000000; font-size: 12pt;"><strong style="line-height: 1.5;">7. Capel Manor House: Michael Manser</strong></span></p>
<p><img class="alignleft wp-image-6404" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/888888888888888-1024x552.png" alt="888888888888888" width="450" height="242" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/888888888888888-1024x552.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/888888888888888-300x162.png 300w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/888888888888888-210x113.png 210w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/888888888888888.png 1355w" sizes="(max-width: 450px) 100vw, 450px" />Another house of glass and steel, the Capel Manor House was built as a labor-saving replacement for a 26-bedroom mansion, once owned by Jane Austen’s fore family. The steel frame is exposed both internally and externally and the house shows Manser’s interest in geometry. (Image: <a href="http://bit.ly/1f5Hx0t">http://bit.ly/1f5Hx0t</a>)</p>
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