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		<title>magnesium technology &#8211; Official POSCO Group Newsroom</title>
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            <title>magnesium technology &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2017</currentYear>
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				<title>The Future of Transportation Will Transform the Way We Travel</title>
				<link>https://newsroom.posco.com/en/future-transportation-will-transform-way-travel/</link>
				<pubDate>Thu, 16 Mar 2017 10:00:53 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[The way we move and products is changing. Transportation is becoming automated, connected, and much, much faster as the wild, unthinkable ideas of science]]></description>
																<content:encoded><![CDATA[<p>The way we move and products is changing. Transportation is becoming automated, connected, and much, much faster as the wild, unthinkable ideas of science fiction novels are becoming real. Multiple industries are coming together, led by some of the most influential people in Silicon Valley. This will reshape the way we move goods and people and their influence will be needed as they face multiple barriers.</p>
<p>Take a look at three of the ways transportation is restructuring itself for faster, more sustainable travel. Some are closer to realization than others, but all of them are changing the way we think about movement. When realized, all of these ideas will have an impact far beyond what we can see now.</p>
<h3>The Hyperloop &#8211; Fast &amp; Frictionless</h3>
<h5>An Idea by Elon Musk</h5>
<p>In 2013, Elon Musk came up with the idea for the Hyperloop as he grew frustrated with the high-speed rail being developed in California at that time. He called it “both one of the most expensive per mile and one of the slowest in the world.” Musk said, “It would be great to have an alternative to flying or driving, but obviously only if it is actually better than flying or driving.”</p>
<p>He imagined capsules, zooming by at speeds faster than any train or plane, that would allow him to get to San Francisco from LA in 35 minutes. The basic concept was that the capsules would float through partially evacuated steel tubes propelled by fans and electromagnets. Because there would be less friction from air and rails, there could be significant increases in speed and durability, while decreasing reliance on fuel at the same time.</p>
<div id="attachment_10912" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0.jpg" target="_blank" rel="noopener"><img class="wp-image-10912 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-1024x683.jpg" alt="Workers install Hyperloop’s stator blocks at our test and development site in North Las Vegas" width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Workers install Hyperloop’s stator blocks at our test and development site in North Las Vegas. (Photo courtesy of <a href="https://hyperloop-one.com" target="_blank" rel="noopener">Hyperloop One</a>)</p></div>
<p>Because Musk was so involved transforming the space industry with SpaceX, the auto industry with Tesla, and the energy industry with SolarCity, he did not seem to have much time for Hyperloop. So, he developed a <a href="http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf" target="_blank" rel="noopener">58-page outline of his ideas</a> and left it to others to develop. And they have.</p>
<h5>Hyperloop One Unveils Testing Site</h5>
<p>To fulfill this improbable dream, a handful of startups have stepped in &#8211; one of them being California-based <a href="https://hyperlooptech.com/" target="_blank" rel="noopener">Hyperloop Technologies</a>. They have been building a test site, called DevLoop, 30 minutes outside of Las Vegas in the Nevada desert that was unveiled last week to the public. According to their press release, <a href="http://www.prnewswire.com/news-releases/hyperloop-one-reveals-first-images-of-nevada-desert-development-site-devloop-at-middle-east-rail-300418921.html?tc=eml_cleartime" target="_blank" rel="noopener">DevLoop is a 500-meter full-scale Hyperloop test structure</a> weighing over one million kilograms. The Hyperloop One tube measures 3.3 meters in diameter and they are expected to perform their first full test sometime in the first half of 2017.</p>
<div id="attachment_10913" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track.jpg" target="_blank" rel="noopener"><img class="wp-image-10913 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-1024x576.jpg" alt="Hyperloop unveiled its first test site, the DevLoop on March 7. Later this year, they will run their first test of the Hyperloop" width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Hyperloop unveiled its first test site, the DevLoop on March 7. Later this year, they will run their first test of the Hyperloop. (Photo courtesy of <a href="https://hyperloop-one.com" target="_blank" rel="noopener">Hyperloop One</a>)</p></div>
<p>In November, Hyperloop Tech signed an agreement with the Dubai Roads and Transport Authority to evaluate building a <a href="http://www.businessinsider.com/hyperloop-one-test-track-nevada-photos-2017-3/#in-november-hyperloop-one-signed-an-agreement-with-the-dubai-roads-and-transport-authority-to-evaluate-building-a-hyperloop-between-dubai-and-abu-dhabi-3" target="_blank" rel="noopener">Hyperloop between Dubai and Abu Dhabi</a>. When completed, a commute that once took several hours will take just 12 minutes.</p>
<p>All parties involved realize the costs are going to be high. Creating a new form of transportation infrastructure is not simple and building large steel semi-vacuum tubes over ground (or under) is technologically difficult requiring trained engineers and highly skilled workers. To offset this, Hyperloop Tech is focusing some of its energy in attracting industrial freight clients.</p>
<h3>The Future of Freight</h3>
<p>One of Hyperloop Tech’s Transportation Economists,<a href="https://hyperloop-one.com/node/2201" target="_blank" rel="noopener"> Dapeng Zhang, recently presented on transformational freight</a> explaining that their “vision at Hyperloop One is to connect cities into mega-regions, and turn metro areas into metro stops. This will inevitably improve the efficiency of freight supply chains. By connecting two distant metros, Hyperloop One creates a geographical cluster which could help reduce inventory costs, promote even more just-in-time strategies, and expand same-day delivery service areas.”</p>
<div id="attachment_10914" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing.jpg" target="_blank" rel="noopener"><img class="wp-image-10914 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-1024x768.jpg" alt="A Hyperloop steel tube awaits entry into the tube processing building, where they are painted and prepped for use." width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">A Hyperloop steel tube awaits entry into the tube processing building, where they are painted and prepped for use. (Photo courtesy of <a href="https://hyperloop-one.com" target="_blank" rel="noopener">Hyperloop One</a>)</p></div>
<p>Whether or not this is completely feasible is still up for debate, but it is exciting to see the strides being made in this type of supersonic transportation technology. Other developments such as electric cars, autonomous vehicles, and SkyTran (below) will help us move short distances, but ideas like the Hyperloop are needed to connect the larger metropolitan areas.</p>
<h3>SkyTran &#8211; Personal Rapid Transit</h3>
<p>Apart from the Hyperloop and autonomous driving technology, other personal mobility developments are being made. One of those is <a href="http://www.skytran.com/" target="_blank" rel="noopener">SkyTran</a>, a company working to develop a personal rapid transit system that<a href="http://knowledge.ckgsb.edu.cn/2016/08/10/technology/skytran-ceo-jerry-sanders-future-transportation-elevated/" target="_blank" rel="noopener"> carries people in autonomous pods</a>. Located near Mountain View, California, SkyTran has focused its efforts on relieving congestion in cities by creating a system that rides on an elevated monorail. It is both quick and efficient, and unlike the Hyperloop, it is nearing completion with plans to open in Israel, Nigeria, and France.</p>
<div id="attachment_10915" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045.jpg" target="_blank" rel="noopener"><img class="wp-image-10915" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045.jpg" alt="A SkyTran capsule stops to drop off passengers." width="640" height="213" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045-800x267.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045-768x256.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">This concept image shows a drop-off point for one of SkyTran’s capsules. (Photo courtesy of <a href="http://www.skytran.com" target="_blank" rel="noopener">SkyTran</a>)</p></div>
<p>Using what is called maglev technology (magnetic levitation), the SkyTran uses electromagnets (similar in concept to the Hyperloop) to propel itself forward (up to 155 mph) while using little to no electricity. SkyTran says that <a href="http://www.businessinsider.com/skytran-flying-pods-will-launch-in-nigeria-2015/#its-capable-of-traveling-155-mph-but-the-pods-in-lagos-will-likely-travel-45-to-65-mph-to-start-sanders-says-based-on-need-the-city-may-increase-the-systems-speed-6" target="_blank" rel="noopener">when the pod reaches 10 mph, it can continue to glide</a> and accelerate without any extra power. SkyTran’s CEO says the pods can on the same amount of electricity as two hair dryers.</p>
<div id="attachment_10916" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045.jpg" target="_blank" rel="noopener"><img class="wp-image-10916" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045.jpg" alt="SkyTran capsules move about elevated above the city streets." width="640" height="213" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045-800x267.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045-768x256.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">SkyTran capsules are elevated above the city streets avoiding traffic and giving them the freedom to move at high speeds. (Photo courtesy of <a href="http://www.skytran.com" target="_blank" rel="noopener">SkyTran</a>)</p></div>
<p>In addition to being highly efficient to operate, SkyTran benefits in its low upfront costs. Unlike the Hyperloop, which requires rather large infrastructure and maintenance costs to ensure proper functionality of the pipe’s vacuum and propulsion system, SkyTran is projected to be a much more economic option. Because the system is set up above the streets, its footprint is small &#8211; requiring only an 18-inch steel pole to hold the steel and aluminum capsules.</p>
<p>The company estimates that it will only cost about USD 13 million per mile to build, compared to a subway system that can cost around USD 160 million for the same distance. Because of the low upfront costs, SkyTran believes that malls, hotels, and other private businesses will want to build their own offshoot lines &#8211; not only for their customers but because it will be profitable.</p>
<h3>POSCO&#8217;s Advanced Auto Steel in Future Cars</h3>
<p>Autonomous, connected, electric. These are the common buzzwords that come to mind when we think about future trends in personal transportation. <a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/" target="_blank" rel="noopener">At CES earlier this year,</a> seemingly everyone had their own solution to made driving cars more connected and safer, and with less human involvement.</p>
<p>Nissan and BMW unveiled plans to use Microsoft’s personal assistant technology, Cortana, with their cars. Honda became the first major manufacturer to develop an electric concept car specifically designed for ride-sharing. And as for self-driving cars – Nissan announced it would bring autonomous driving support to its Leaf electric car, Hyundai introduced one that would be affordable enough for the masses, and Audi announced a partnership with Nvidia to bring self-driving cars to market by 2020.</p>
<p><span style="font-weight: 400;">At the 2016 North American International Auto Show (NAIAS), </span><a href="https://newsroom.posco.com/en/posco-announces-new-steel-sheets-at-detroit-motor-show/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO showcased its advanced automotive steel products</span></a><span style="font-weight: 400;"> that are both strong and lightweight, making them uniquely suited for the electric cars of the future. </span></p>
<p><span style="font-weight: 400;">The weight of POSCO’s advanced auto steel is about 26.4 percent lighter compared to that used in most mid-sized vehicles. But despite being lighter, it received the highest level possible ratings from Europe and North America’s automobile collision evaluation Institute, Euro NCAP and IIHS.</span></p>
<p><span style="font-weight: 400;">In addition, the Life Cycle Assessment (LCA), which measures the amount of CO2 discharged throughout the entire life cycle from material production to recycling, showed that emissions from the internal combustion engine body were 50 percent lower. Electric car emissions were also decreased by about 9 percent. </span></p>
<div id="attachment_10917" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg"><img class="size-large wp-image-10917" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg" alt="POSCO’s advanced auto steel is uniquely developed to be lighter and stronger for the cars of the future" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s advanced auto steel is uniquely developed to be lighter and stronger for the cars of the future</p></div>
<p><span style="font-weight: 400;">The displayed products included the new PosM Steel and hot press forming steel (HPF). PosM Steel is a “dream material” for car manufacturers because it is five times stronger than other steel in terms of machinability while also having an impact absorption of up to 100 kg per mm². While many steelmakers have been developing PosM Steel type steel, it has never been produced on a commercial scale before. In addition, POSCO’s HPF steel is stronger than many other steel alloys making it a good solution for manufacturers looking to improve car safety. </span></p>
<p><span style="font-weight: 400;">POSCO currently supplies advanced auto steel sheets to car and component manufacturers, including Toyota, Volkswagen, and GM. POSCO has 10 automobile production plants and 24 machining centers around the globe. In addition to providing its World Premium Products, POSCO also provides Solution Marketing services that offer customized technologies developed in-house (such as welding and molding) that are customized to fit a customer’s unique needs depending on the product and manufacturing process. </span></p>
<p><span style="font-weight: 400;">Innovations in the transportation industry require big ideas, big investments, and new technological advancements. Right now, all of these seem to be coming together for what is expected to be some big changes. If the investors at Hyperloop and SkyTran have their way, pretty soon we will be able to travel across Europe on a Hyperloop, transfer to a SkyTran, and arrive in our hotel in less than an hour. </span></p>
<p><span style="font-weight: 400;">*Cover photo courtesy of </span><a href="https://hyperloop-one.com" target="_blank" rel="noopener"><span style="font-weight: 400;">Hyperloop One</span></a><span style="font-weight: 400;">.</span></p>
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				<title>CES 2017: Who are the First Movers in the Automotive Industry?</title>
				<link>https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/</link>
				<pubDate>Thu, 12 Jan 2017 11:16:12 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[With so many auto exhibits at CES 2017, one might be forgiven for thinking they had fast forwarded to the Detroit Auto Show. Alongside the computers, TVs, and]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/ces-2017-who-are-the-first-movers-in-the-automotive-industry_main/" rel="attachment wp-att-10245"><br />
</a>With so many auto exhibits at CES 2017, one might be forgiven for thinking they had fast forwarded to the <a href="http://naias.com/" target="_blank">Detroit Auto Show</a>. Alongside the computers, TVs, and smart household appliances, seemingly all of the major car manufactures were there (<a href="https://www.ff.com/en/" target="_blank">along with some new ones</a>) to show that innovation is no stranger to an industry more than 100 years old.</p>
<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/autonomous-driving-technology-takes-over-ces-2017/" rel="attachment wp-att-10246"><img class="aligncenter size-full wp-image-10246" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017.jpg" alt="Autonomous driving technology takes over CES 2017" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>Advancements in electric cars, autonomous driving, car connectivity, and AI were on full display. <a href="http://www.theverge.com/ces/2017/1/5/14184140/microsoft-cortana-nissan-bmw-car-integration" target="_blank">Nissan and BMW unveiled plans to use Microsoft’s personal assistant technology</a>, Cortana, with their cars. Honda became the first major manufacturer to develop an <a href="https://techcrunch.com/2017/01/05/hondas-neuv-is-a-mini-electric-concept-car-with-emotional-intelligence/" target="_blank">electric concept car specifically designed for ride-sharing</a>. And as for self-driving cars &#8211; Nissan announced it would bring <a href="https://www.cnet.com/news/nissan-pledges-affordable-self-driving-car-models-by-2020/" target="_blank">autonomous driving support to its Leaf electric car</a>, <a href="http://www.hyundai.com/eu/en/UpcomingVehicle/IONIQ/index.html" target="_blank">Hyundai introduced one that would be affordable enough</a> for the masses, and <a href="http://www.nvidia.com/object/audi-and-nvidia.html" target="_blank">Audi announced a partnership with Nvidia</a> to bring self-driving cars to market by 2020.</p>
<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/auto-design-and-weight-are-important-in-electric-cars/" rel="attachment wp-att-10247"><img class="aligncenter size-full wp-image-10247" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars.jpg" alt="Auto design and weight are important in electric cars" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>With all of the focus on electric cars and autonomous driving, it is easy to forget the basic building blocks that are needed to make these cars a reality. As Toyota Research Institute CEO Gill Pratt noted at CES, &#8220;Historically humans have zero tolerance of death by machine,&#8221; and for further adoption by the public, safety must be reinforced in autonomous vehicles. Increased safety in cars often goes hand-in-hand with heavier materials that can withstand more pressure. However, the push for more fuel efficient electric cars is pushing the industry to build with more lightweight components.</p>
<p>Car manufacturers are working to find the right balance between strength, weight, and price. <a href="http://www.fueleconomy.gov/feg/driveHabits.jsp" target="_blank">The EPA has estimated</a> that reducing a vehicle’s weight by 45kg (100lbs) will improve fuel efficiency by 1%, and while more lightweight materials do exist in aluminum and magnesium, they are often too cost-prohibitive for general use.</p>
<p>&nbsp;</p>
<h2>POSCO Body Concept Electric Vehicle</h2>
<div id="attachment_10248" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/posco-pcb-electric-vehicle-design/" rel="attachment wp-att-10248"><img class="size-full wp-image-10248" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design.jpg" alt="POSCO’s PBC-EV is both safe and lightweight" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">POSCO’s PBC-EV is both safe and lightweight</p></div>
<p>On this front, POSCO has been working to develop solutions for car manufacturers. The <a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank">PBC-EV, or POSCO Body Concept Electric Vehicle</a>, is one product of that research as POSCO sought to create a lighter car with the same strength and safety that is expected in today’s modern car market. POSCO focused on two main points when developing this lightweight car body. The first was the application of a combination of POSCO’s most advanced steels including TRIP, PosMCT950E, and PosMCT980B. Secondly, POSCO optimized existing construction methods and worked to introduce new techniques in order to both lighten and strengthen the body of the automobile. With its PBC-EV, POSCO was able to reduce weight by 26% while still maintaining the highest levels of body strength.</p>
<p>&nbsp;</p>
<h2>Magnesium technology</h2>
<div id="attachment_10249" style="width: 655px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/posco-worked-with-renaults-eolab-concept-car/" rel="attachment wp-att-10249"><img class="size-full wp-image-10249" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/POSCO-worked-with-Renault’s-EOLAB-concept-car.jpg" alt="POSCO materials were used in the design of Renault’s EOLAB concept car" width="645" height="376" /></a><p class="wp-caption-text">POSCO materials were used in the design of Renault’s EOLAB concept car</p></div>
<p>Many in the auto industry are setting their sights on magnesium as the future of car manufacturing. Magnesium can be easily molded and it is both <a href="https://newsroom.posco.com/en/posco-signs-agreement-expansion-magnesium-production-facilities/" target="_blank">lightweight and strong</a>. Due to its high price, car makers have not fully embraced the move to magnesium yet, but POSCO is already preparing for this probability. Last month, POSCO&#8217;s World Premium Materials (WPM) &#8211; Magnesium Business Division organized a <a href="https://newsroom.posco.com/en/magnesium-automotive-engineering/" target="_blank">seminar with industry experts and automotive engineering students</a> to discuss the future of magnesium in car manufacturing. Experts in magnesium, molding, bonding, and surface treatment were invited to speak about the application of magnesium technology in automobiles and students gave presentations on their own experience developing race cars.</p>
<p>Even though cars have been around since the late 19<sup>th</sup> century, new ideas continue to force the industry to adapt and change. And whether it is optimizing existing manufacturing processes or working to utilize technologies for the future, POSCO remains committed to finding innovations in the auto industry.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>Students Attend Seminar on Applying Advanced Materials and Technologies in Automotive Engineering</title>
				<link>https://newsroom.posco.com/en/magnesium-automotive-engineering/</link>
				<pubDate>Thu, 29 Dec 2016 11:00:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[Kookmin University]]></category>
		<category><![CDATA[magnesium]]></category>
		<category><![CDATA[magnesium technology]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[POSCO&#8217;s World Premium Materials (WPM) &#8211; Magnesium Business Division organized a seminar on magnesium technology at the POSCO Global R&#38;D Center]]></description>
																<content:encoded><![CDATA[<p>POSCO&#8217;s World Premium Materials (WPM) &#8211; Magnesium Business Division organized a seminar on magnesium technology at the POSCO Global R&amp;D Center in Songdo, Korea. Held on December 23, 2016, the event was attended by local college students who had won an annual contest to build Baja (off-road), Formula (on-road) and EV (electric vehicle) style race cars. The competition, organized by the Korean Society of Automotive Engineers, is designed to nurture students by offering opportunities to acquire automobile design and manufacturing skills.</p>
<div id="attachment_10230" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/magnesium-automotive-engineering/poscos-seminar-on-magnesium-technology-was-attended-by-students-who-built-winning-race-cars/" rel="attachment wp-att-10230"><img class="size-full wp-image-10230" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/POSCOs-seminar-on-magnesium-technology-was-attended-by-students-who-built-winning-race-cars.jpg" alt="POSCO's seminar on magnesium technology was attended by students who built winning race cars at an annual competition held by the Korean Society of Automotive Engineers." width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCOs-seminar-on-magnesium-technology-was-attended-by-students-who-built-winning-race-cars.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCOs-seminar-on-magnesium-technology-was-attended-by-students-who-built-winning-race-cars-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCOs-seminar-on-magnesium-technology-was-attended-by-students-who-built-winning-race-cars-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCOs-seminar-on-magnesium-technology-was-attended-by-students-who-built-winning-race-cars-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">POSCO&#8217;s seminar on magnesium technology was attended by students who built winning race cars at an annual competition held by the Korean Society of Automotive Engineers.</p></div>
<p>Students gave presentations on their own car development process while sharing their technical expertise. In addition, experts in magnesium, molding, bonding, and surface treatment were invited to speak about the application of magnesium technology in automobiles. Following the presentations, further discussions were held by the organizers of the event and the race car production advisors on automotive engineering and magnesium technology.</p>
<div id="attachment_10232" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/magnesium-automotive-engineering/a-race-car-built-by-students-from-kookmin-university/" rel="attachment wp-att-10232"><img class="size-full wp-image-10232" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/A-race-car-built-by-students-from-Kookmin-University..jpg" alt="A race car built by students from Kookmin University." width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/A-race-car-built-by-students-from-Kookmin-University..jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/A-race-car-built-by-students-from-Kookmin-University.-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/A-race-car-built-by-students-from-Kookmin-University.-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/A-race-car-built-by-students-from-Kookmin-University.-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">A race car built by students from Kookmin University.</p></div>
<p>POSCO used the seminar to gather the opinions of students and to learn more about the use of magnesium in automobiles as it is planning to steadily expand its technical support for the application of magnesium technology in automotive engineering.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
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