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		<title>lightweight steel &#8211; Official POSCO Group Newsroom</title>
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            <title>lightweight steel &#8211; Official POSCO Group Newsroom</title>
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				<title>Impact of Life Cycle Emissions: Lightweighting with AHSS vs. Aluminum</title>
				<link>https://newsroom.posco.com/en/ahss-aluminum-lca/</link>
				<pubDate>Mon, 20 May 2019 21:00:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[Green With POSCO]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[Steel Recycling Institute]]></category>
		<category><![CDATA[SteelSaveEarth]]></category>
									<description><![CDATA[As governments regulate fuel economy and Greenhouse Gas (GHG) emissions associated with the operation of passenger cars and light trucks, automakers are]]></description>
																<content:encoded><![CDATA[<p>As governments regulate fuel economy and Greenhouse Gas (GHG) emissions associated with the operation of passenger cars and light trucks, automakers are implementing new technology in various areas of the vehicle in order to meet increasingly stringent targets – by improving power-train systems, increasing aerodynamics, reducing rolling resistance and reducing curb weight.</p>
<p>The Steel Recycling Institute (SRI), a business unit of the American Iron and Steel Institute, released a peer-reviewed study demonstrating the importance of material production emissions toward a vehicle’s lifetime environmental impact. The study, “Life Cycle Greenhouse Gas and Energy Study of Automotive Lightweighting,” examines the overall environmental impact of vehicle lightweighting using advanced high-strength steel (AHSS) compared with aluminum. The study demonstrates the importance of applying Life Cycle Assessment for accurate estimation of greenhouse gas (GHG) emissions.</p>
<p>What are the major findings of the study and what implications do they have for the steel industry? Find out at POSCO Newsroom.</p>
<p><img class="alignnone size-full wp-image-17523" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/A_Full-of-cars.png" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2019/05/A_Full-of-cars.png 960w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/A_Full-of-cars-640x360.png 640w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/A_Full-of-cars-800x450.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/A_Full-of-cars-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>In tandem with global efforts to curb greenhouse gas emissions, automakers and the steel industry have worked collaboratively to help with vehicle lightweighting while achieving the same high vehicle performance. Lightweighting with steel is possible because of new advanced high-strength steel (AHSS) grades replacing lower strength grades. Clearly, AHSS reduces the overall weight of the vehicles and boosts fuel efficiency, but what about its environmental impacts? Does AHSS aggravate or reduce the emissions of greenhouse gases?</p>
<p>The following five body structural materials were compared to access their lightweighting potential against GHG emissions.</p>
<p style="text-align: center;"><strong>&lt;Material Production GHG Emissions for Common Body Structure&gt;</strong></p>
<div id="attachment_17519" style="width: 970px" class="wp-caption alignnone"><img class="size-full wp-image-17519" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/01.png" alt="" width="960" height="355" /><p class="wp-caption-text">▲ Material production GHG emissions for common body structure and closure materials accounting for estimated part mass reduction during the material production: 1 kg of mild steel potentially discharges 1.9 kg of GHG into the air – and a common body structure weighs about 100 kg, which means it will potentially release 190 kg of GHG into the atmosphere (Source: SRI)</p></div>
<p>For every 1kg of AHSS produced, it releases 1.9 kg of GHG into the atmosphere – however, its lightweighting capacity brings down the total amount of GHG released into the air. What about aluminum? The amount of GHG it produces per kg is much too high to benefit from its superb lightweighting capacity, raising the question of whether replacing steel is the best answer for the environment.</p>
<h2><strong>l Five Different Vehicles, Single Result</strong></h2>
<p>Based on the above comparison, it seems lightweighting with AHSS has the lowest GHG emissions. To fully evaluate this hypothesis, SRI conducted a comprehensive study to assess the total environmental impact of vehicles lightweighted with AHSS and aluminum. The study assesses the GHG emissions and energy consumption associated with the entire life cycle of a vehicle; comprising the vehicle production phase (including materials production), use (driving) phase, and end-of-life phase.</p>
<p>The study, “Life Cycle Greenhouse Gas and Energy Study of Automotive Lightweighting” assessed five different types of average consumer vehicles from 2016 model year in several size ranges and with different power train systems. They were: a mid-size sedan with a gasoline internal combustion engine; sport utility vehicle; pick-up truck; mid-size hybrid electric vehicle; and a compact battery electric vehicle.</p>
<p>These baseline vehicles were then each redesigned separately with aluminum and AHSS to reduce the overall weight while achieving the same general performance. Life cycle GHG emissions total and by individual phase were determined for each vehicle. One example of the model outputs is shown in Figure 2 for the SUV.</p>
<p style="text-align: center;"><strong>&lt;Comparative Life Cycle GHG Emissions&gt;</strong></p>
<div id="attachment_17520" style="width: 970px" class="wp-caption alignnone"><img class="size-full wp-image-17520" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/02.png" alt="" width="960" height="485" /><p class="wp-caption-text">▲ Sample Graph from Study Showing Comparative Life Cycle GHG Emissions: The baseline vehicles, AHSS-intensive vehicles, and Aluminum-intensive vehicles went through comprehensive testing using LCA (Life Cycle Assessment) methods. AHSS-intensive vehicles had lower or equivalent total life cycle GHG emissions than aluminum-intensive vehicles for every class of vehicle tested (Source: SRI)</p></div>
<p>As expected, the materials production phase showed lightweighting with AHSS has the lowest GHG emissions. In the use phase with all else equivalent on a vehicle, the aluminum contender vehicle shows slightly lower emissions. Finally, in the end-of-life, credits are given to all materials because metals are melted again and put back into use, again aluminum is given a larger credit because it is so energy intensive to produce the primary metal. In total, however, the large increase in the production emissions for aluminum in the first phase of a vehicle’s life is often never fully recovered at the end of life.</p>
<h2><strong>l Aluminum: Light but Heavy</strong></h2>
<p>The details of the study’s methodology, assumptions, results, and multiple sensitivity and uncertainty analyses can be found in the full report, but the key findings and basic conclusions were:</p>
<p style="padding-left: 30px;"><span style="color: #333333;">(1) AHSS-intensive vehicles had lower or equivalent total life cycle GHG emissions than aluminum-intensive vehicles for every class of vehicle tested. </span></p>
<p style="padding-left: 30px;"><span style="color: #333333;">(2) The use of aluminum instead of AHSS to lightweight the vehicle body structure and closures resulted in a significant increase in materials production GHG emissions and energy consumption for every scenario. These emissions occur at the start of (and remain in the atmosphere throughout) the vehicle life cycle. </span></p>
<p style="padding-left: 30px;"><span style="color: #333333;">(3) In many cases, the dramatic increase in materials production emissions for vehicles lightweighted with aluminum instead of AHSS is never offset by emissions reduction benefits during the vehicles useful lifetime.</span></p>
<p><img class="alignnone size-full wp-image-17524" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/B_Car-smoke.png" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2019/05/B_Car-smoke.png 960w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/B_Car-smoke-640x360.png 640w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/B_Car-smoke-800x450.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/B_Car-smoke-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<h2><strong>l AHSS Lowers GHGs by 12 Million Tons</strong></h2>
<p>So what do the results of this study mean in the real world? What does a kg of GHG emissions implicate? The model used for the SRI study calculates the difference in emissions per vehicle. When this number is multiplied by the number of vehicles produced in a given year of the vehicle type, the amount of GHG emissions becomes significant and representative of the real impact on the environment each year.</p>
<p style="text-align: center;"><strong>&lt;GHG Emissions of Lightweighting Six Million Vehicles&gt;</strong></p>
<div id="attachment_17521" style="width: 970px" class="wp-caption alignnone"><img class="size-full wp-image-17521" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/03_수정.png" alt="" width="960" height="440" /><p class="wp-caption-text">▲ AHSS results in lower GHG emissions over vehicle lifecycle based on lightweighting of approximately 6 million vehicles with primarily aluminum vs. primarily AHSS, as described in the Steel Recycling Institute study “Life Cycle Greenhouse Gas and Energy Study of Automotive Lightweighting.” (Source: SRI)</p></div>
<p>Lightweighting the five 2016 vehicle fleets with AHSS vs. aluminum would result in 12 million tons lower GHG emissions over their lifetime. This is equivalent to the GHGs emitted from consuming 1.2 billion gallons of gasoline.</p>
<p>Other equivalents for 12 million tons of  greenhouse gas include:</p>
<p style="padding-left: 30px;">· 2,757 wind turbines running for an entire year<br />
· The annual electricity production for 1.6 million homes<br />
· 26.7 billion miles driven by an average passenger vehicle<br />
· The amount of carbon sequestered annually by 12.8 million acres of U.S. forests</p>
<p style="text-align: center;"><strong>&lt;Equivalents for 12 Million Tons of GHG&gt;</strong></p>
<div id="attachment_17522" style="width: 970px" class="wp-caption alignnone"><img class="size-full wp-image-17522" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/04_수정.png" alt="" width="960" height="400" /><p class="wp-caption-text">▲ GHG equivalencies are from the <a href="https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator">EPA Greenhouse Gas Equivalencies Calculator </a> (Source: SRI)</p></div>
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<p>&nbsp;</p>
<h2><strong>l “Steel Offers the Best Solution for the Environment.”</strong></h2>
<p>What does this mean for the environment? Compared to other materials, steel has the lowest greenhouse gas emissions making it the environmentally sound choice for automakers.</p>
<p>To meet the needs of today’s auto industry and its increasingly strict demands, POSCO has been working tirelessly to develop ideal materials. POSCO GIGA STEEL, the advanced high-strength steel (AHSS) produced by POSCO is one such effort. The name came from its tensile strength of over 1,000 (Mpa), an equivalent of one gigapascal. Because POSCO GIGA STEEL boasts high strength, it is possible to use less of it ultimately making it lighter than car frames made of general steel or aluminum. When compared to aluminum, GIGA STEEL is three times stronger yet three times lighter, costing 3.5 times less to produce and 2.1 times less to manufacture. When looking at the entire lifecycle of a vehicle made with steel, POSCO GIGA STEEL emits 10% lower CO<sub>2</sub> emissions.</p>
<p>“As driving emissions decrease to meet regulations, production emissions become an even more significant component of a vehicle’s full environmental footprint,” said Jody Hall, vice president, automotive market, Steel Market Development Institute. “If material production phase emissions continue to be overlooked, negative effects on the environment will begin before the vehicle is ever driven. Steel offers the best solution for the environment, the best performance and cost-effective solution for automakers, and ultimately the best value for consumers.”</p>
<p>The complete report of SRI’s “Life Cycle Greenhouse Gas and Energy Study of Automotive Lightweighting,” is available through an <a href="https://www.steelsustainability.org/automotive/auto-ghg" target="_blank" rel="noopener">email request on the SRI website</a>.</p>
<p><img class="alignnone size-full wp-image-17525" src="https://newsroom.posco.com/en/wp-content/uploads/2019/05/C_Clean-Earth.png" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2019/05/C_Clean-Earth.png 960w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/C_Clean-Earth-640x360.png 640w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/C_Clean-Earth-800x450.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2019/05/C_Clean-Earth-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p><i>*Following completion, the study underwent independent critical review by a panel of automotive life cycle assessment experts. The panel verified the study confirms to the applicable ISO (International Organization for Standardization) standards for comparative LCAs, thus giving it a third party validation as a scientifically based study.</i></p>
<p>*Disclaimer (1): The views expressed are those of the Steel Recycling Institute and do not necessarily reflect the official policy or position of POSCO.<br />
*Disclaimer (2): The part regarding POSCO GIGA STEEL does not reflect the official position of Steel Recycling Institute.</p>
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					<item>
				<title>Going Autonomous: The Transformation of the Transportation Industry</title>
				<link>https://newsroom.posco.com/en/going-autonomous-transformation-transportation-industry/</link>
				<pubDate>Mon, 18 Sep 2017 10:00:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[argo ai]]></category>
		<category><![CDATA[auto evolution]]></category>
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		<category><![CDATA[automaker]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[autonomous airplane]]></category>
		<category><![CDATA[autonomous car]]></category>
		<category><![CDATA[autonomous cars]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[cruise automation]]></category>
		<category><![CDATA[driverless car]]></category>
		<category><![CDATA[eno centre for transportation]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[future car]]></category>
		<category><![CDATA[giga steel]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[Lightweight Cars]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[lightweight steel plate]]></category>
		<category><![CDATA[magna]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Next Future Transportation]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[self-driving]]></category>
		<category><![CDATA[smart car]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transportation]]></category>
		<category><![CDATA[transportation industry]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of transportation, remain vital as autonomous transportation emerges in full.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Many people have heard of self-driving cars, but this is just one example of unmanned, autonomous transportation. Ferries, pods, drones, and other vehicles are all part of the innovative trend toward vehicles that operate on their own, providing great opportunities to companies looking to invest.</span></p>
<h2>Why Should People Care About Autonomous Transportation?</h2>
<p><span style="font-weight: 400;">Autonomous transportation is emerging across the world, from personal vehicles to Tesla’s proposed semi trucks that drive in convoy with a lead vehicle handling autonomous follow trucks. Intel is also planning to </span><a href="https://www.theverge.com/2017/8/9/16119000/intel-mobileye-self-driving-cars-level-4" target="_blank" rel="noopener"><span style="font-weight: 400;">test a fleet of one hundred autonomous cars </span></a><span style="font-weight: 400;">and Hyundai’s planning to </span><a href="https://www.forbes.com/sites/frankahrens/2017/08/11/hyundai-aims-to-show-its-ready-for-self-driving-olympics-at-pyeongchang/#557012357f59" target="_blank" rel="noopener"><span style="font-weight: 400;">showcase its self-driving technology</span></a><span style="font-weight: 400;"> at the biggest winter sports event of 2018.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">While many have heard of self-driving cars and other road-based vehicles, it may come as a surprise to learn just how far technology has advanced in autonomous transportation. The Swiss bank </span><a href="https://www.ubs.com/ch/en.html" target="_blank" rel="noopener"><span style="font-weight: 400;">UBS</span></a><span style="font-weight: 400;">, suggests that </span><a href="https://www.cnbc.com/2017/08/07/pilotless-planes-could-save-airline-industry-billions-of-us-dollars-ubs-note.html" target="_blank" rel="noopener"><span style="font-weight: 400;">autonomous airplanes could be in place by 2025</span></a><span style="font-weight: 400;">, a feat that would save airlines $35 billion a year. Clearly, the benefits are drastic and it is becoming essential for companies to invest in making autonomous travel work.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Even further into the future, companies like </span><a href="http://www.next-future-mobility.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Next Future Transportation</span></a><span style="font-weight: 400;"> are envisioning pod travel, through which individual vehicles will autonomously transport people from point A to point B.</span></p>
<div id="attachment_12856" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" target="_blank" rel="noopener"><img class="wp-image-12856 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" alt="A man steps out of a Next Future Transportation autonomous pod" width="1200" height="800" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg 1200w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-1024x683.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">Next Future Transportation’s autonomous pod (Source: <a href="http://www.next-future-mobility.com/analysis" target="_blank" rel="noopener">Next Future Transportation</a>)</p></div>
<p><span style="font-weight: 400;">No matter the type, the economic impact of autonomous transportation technology is unavoidable. Boston Consulting Group expects that the driverless car market will be worth </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">$42 billion by 2025 and $77 billion by 2035</span></a><span style="font-weight: 400;">, and IHS suggests </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">driverless car ubiquity will hit around 2050</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In terms of what these automated vehicles offer to the public, the </span><a href="https://www.enotrans.org/wp-content/uploads/2015/09/AV-paper.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">Eno Centre for Transportation</span></a><span style="font-weight: 400;"> reports that if 90 percent of American roads were autonomous, </span><a href="http://www.businessinsider.com/advantages-of-driverless-cars-2016-6/#roads-will-be-safer-1" target="_blank" rel="noopener"><span style="font-weight: 400;">accidents would drop from 6 million a year to 1.3 million; deaths would fall from 33,000 to 11,300</span></a><span style="font-weight: 400;">. Add in better traffic conditions, higher fuel efficiency and extra time gained from not driving, and it’s easy to see why companies are taking notice of this tech sector.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Who is Investing in Autonomous Transportation?</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Autonomous transportation entails investment from various industries from materials to technology, and major players are making early moves. Tesla is a good example of a specialty vehicle company determined to see autonomous transportation become a worldwide reality. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Big names in traditional transportation are also jumping aboard. General Motors </span><a href="https://www.forbes.com/sites/alanohnsman/2017/04/04/gms-cruise-poised-to-add-1100-silicon-valley-autonomous-car-tech-jobs/#368a34d25cca" target="_blank" rel="noopener"><span style="font-weight: 400;">purchased Cruise Automation</span></a><span style="font-weight: 400;">, and Ford has </span><a href="https://www.theverge.com/2017/8/16/16155254/argo-ai-ford-self-driving-car-autonomous" target="_blank" rel="noopener"><span style="font-weight: 400;">invested in an AI startup, Argo AI</span></a><span style="font-weight: 400;">. Audi has </span><a href="https://techcrunch.com/2016/07/25/audi-setting-up-a-subsidiary-dedicated-to-self-driving-car-tech/" target="_blank" rel="noopener"><span style="font-weight: 400;">created a subsidiary</span></a><span style="font-weight: 400;">, the SDS Company, focused on self-driving technology, and BMW has </span><a href="https://www.reuters.com/article/us-continental-autonomous/continental-joins-bmw-intel-mobileye-platform-for-self-driving-cars-idUSKBN19B0TP" target="_blank" rel="noopener"><span style="font-weight: 400;">formed an alliance</span></a><span style="font-weight: 400;"> with Intel and Mobileye.</span><span style="font-weight: 400;"><br />
</span> <span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">There are also auto suppliers getting into this market, such as </span><a href="http://www.magna.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Magna</span></a><span style="font-weight: 400;">, a supplier that is manufacturing vehicles as well as providing the parts to help more traditional companies jump into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Tech giants like Microsoft are getting involved, too, </span><a href="https://www.cnbc.com/2017/07/19/microsoft-baidu-team-up-for-self-driving-platform-apollo.html" target="_blank" rel="noopener"><span style="font-weight: 400;">collaborating with automakers</span></a><span style="font-weight: 400;"> to include their own technology in self-driving vehicles, as well as to research and develop automated transportation technology.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Whether companies are involved in creating the actual vehicles that will be automated, providing security and safety features, pursuing further research, or providing the materials needed to create these vehicles of the future, it is safe to say that this industry is growing rapidly.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Autonomous Transportation and the Steel Industry</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">A shift toward autonomous transportation is good news for the steel industry. At first glance, it seems steel consumption will decrease as fewer car accidents will lead to less demand for repair parts and more room to use other materials for aesthetic purposes. However, demand for high-strength, premium steels that are highly sought after in traditional cars will continue to increase. </span></p>
<p><span style="font-weight: 400;">Materials like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> provide greater strength and safety for automated vehicles, an important consideration when one considers a road full of cars driving themselves. While people may no longer be behind the wheel, they will want to know that their cars, and the cars around them, are made to the highest safety standards. Safety regulations for traditional cars are only getting tougher, and that won’t change with autonomous vehicles.</span></p>
<div id="attachment_12857" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-12857" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg" alt="POSCO’s PBC-EV made with POSCO GIGA STEEL on display" width="1200" height="508" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL</p></div>
<p><span style="font-weight: 400;">High-strength steel allows car makers to </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight their vehicles without compromising safety</span></a><span style="font-weight: 400;">. POSCO GIGA STEEL’s </span><a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight properties</span></a><span style="font-weight: 400;"> make it a sustainable solution for automated vehicles that aim to leave a minimal carbon footprint and </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">maximize fuel efficiency</span></a><span style="font-weight: 400;">. Even better, it is affordable; an important factor considering the overall cost of the technology and hardware that goes into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">The steel industry will also see a boost in the need for accompanying facilities for automated transportation, including manufacturing plants, parking structures, charging stations, smart roads and so on. While automated transportation may be high tech, there will be plenty of opportunities for those in the steel industry to provide material solutions to a rapidly growing market.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.autoevolution.com/news/old-law-in-the-state-of-new-york-must-be-changed-to-enable-self-driving-cars-107966.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Auto Evolution</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
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				<title>POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry</title>
				<link>https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/</link>
				<pubDate>Wed, 12 Apr 2017 10:00:42 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto manufacturers]]></category>
		<category><![CDATA[auto materials]]></category>
		<category><![CDATA[automaker]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automobile expert]]></category>
		<category><![CDATA[automobile material]]></category>
		<category><![CDATA[automobile steel]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[car manufacturer]]></category>
		<category><![CDATA[car steel]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[efficient cars]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[future cars]]></category>
		<category><![CDATA[giga steel]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable car]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ultra high strength steel]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this, automakers are searching for materials that are both lighter and stronger so that they can build safer and more efficient cars. As the world’s fourth largest steelmaker, POSCO provides advanced steel solutions to meet these challenges.  </span></p>
<p><span style="font-weight: 400;">POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for </span><span style="font-weight: 400;">10% of the global automotive steel sheet market</span><span style="font-weight: 400;">. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL.</span></p>
<h2><b>POSCO GIGA STEEL, the Beginning of a New Era </b></h2>
<p><span style="font-weight: 400;">POSCO GIGA STEEL represents the apex of steel technology as it is lightweight, strong, and highly formable &#8211; exactly what automakers are looking for. Innovations in POSCO’s manufacturing processes reduce both its production emissions and price, making it a more sustainable and affordable option for car makers compared to other lightweight materials. See how POSCO GIGA STEEL is opening a new era for automotive steel in the video below.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/AuibHcF8Jjs?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<h2><b>POSCO GIGA STEEL Provides Strength &amp; Safety </b></h2>
<p><span style="font-weight: 400;">Automotive steel is categorized according to its tensile strength. POSCO GIGA STEELS fall into the highest category, which includes steels with a tensile strength rated at more than 1 GPa (Gigapascal), meaning it can withstand more than 100 kilograms-force per square millimeter. In the past, steels with tensile strength ratings this high have been problematic for automakers as they had low ductility and elongation properties. </span></p>
<p><span style="font-weight: 400;">What makes POSCO GIGA STEEL the ideal material for automakers is its ability to both bend and withstand an immense amount of weight and pressure. </span><span style="font-weight: 400;">POSCO’s ultra high strength giga steel has up to three times more formability than other types of comparable steel on the market, making it ideal for manufacturers.</span></p>
<p><span style="font-weight: 400;">A car’s safety can also be enhanced significantly when POSCO GIGA STEEL is applied to a vehicle’s BIW (body in white) or front and back bumpers. POSCO GIGA STEEL is not only strong but has exceptional shock absorption during impact. </span></p>
<p><span style="font-weight: 400;">The strength and safety of POSCO GIGA STEEL have been tested and proven to meet the industry’s strictest safety standards. The </span><a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO Body Concept-Electric Vehicle (PBC-EV)</span></a><span style="font-weight: 400;"> is a lightweight and safe car body for electric vehicles made with POSCO GIGA STEEL. In safety tests, </span><span style="font-weight: 400;">it received </span><a href="http://www.koreatimes.co.kr/www/news/biz/2017/02/123_205754.html" target="_blank" rel="noopener"><span style="font-weight: 400;">&#8220;five stars&#8221; from the Europe New Car Assessment Program</span></a><span style="font-weight: 400;"> and a &#8220;good&#8221; rating from the Insurance Institute for Highway Safety (IIHS) &#8211; the highest ratings one can receive from both organizations.</span></p>
<div id="attachment_10917" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg" target="_blank" rel="noopener"><img class="wp-image-10917 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg" alt="POSCO’s PBC-EV made with GIGA STEEL is both safe and lightweight." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL is both safe and lightweight.</p></div>
<h2><b>POSCO GIGA STEEL Helps Deliver Lightweight &amp; Sustainable Cars</b></h2>
<p><span style="font-weight: 400;">Strict regulations on fuel efficiency and carbon emissions continue to push automakers to look for </span><span style="font-weight: 400;">lighter materials to reduce the overall weight of vehicles</span><span style="font-weight: 400;">. However, because stricter safety regulations typically require using heavier body parts, automakers are looking for both strong and light materials to build their cars. <span style="color: #000000;">L</span></span><span style="color: #000000;">ightweight solutions can be found in some alternative materials, such as aluminum and carbon fiber composites, <a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener">but there are some drawbacks</a>. For example, although POSCO GIGA STEEL is heavier than aluminum (when measuring equal parts area and thickness), it is more than three times stronger. Therefore, less of it is needed to manufacture products that are as light or lighter than those made with aluminum.</span></p>
<p>Car bodies manufactured with POSCO GIGA STEEL and other advanced high strength steels could see a <a href="http://www.poscopac.com/eng/sub02/05_01.php">26% reduction in total weight</a> when compared to cars of the same size with internal combustion engines. Considering that the average body weight of medium-sized cars in the early 2000’s was 280-300 kg, this is a remarkable achievement for automakers today.</p>
<p><span style="font-weight: 400;">Also, based on its life cycle assessment measuring carbon dioxide emissions from production to recycling, POSCO GIGA STEEL performs remarkably well as an eco-friendly material. According to the </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount. Even after production, cumulative greenhouse gas emissions of vehicles made with steel is 10% lower when looking at the full life cycle.</span></p>
<h2><b>POSCO GIGA STEEL Offers an Affordable Option</b></h2>
<p><span style="font-weight: 400;">In automotive lightweighting, a reverse correlation often exists between price and weight. Lighter materials are typically more expensive and heavier materials usually have a lower price. POSCO GIGA STEEL helps bridge this gap by producing automotive steel that is both lightweight and cost-effective.  </span></p>
<p><span style="font-weight: 400;">Body parts made of POSCO GIGA STEEL can see significant cost savings. Alternative materials like aluminum can cost anywhere from 2.1 to 3.5 times more than POSCO GIGA STEEL. Additionally, current market prices of alternative materials are not expected to decrease over the next ten years.</span></p>
<p><span style="font-weight: 400;">Facing increasingly strict regulations, POSCO GIGA STEEL offers an ideal choice for automakers to build stronger, lighter, and more sustainable cars. According to POSCO Research Institute (POSRI), advanced high-strength steels (AHSS) like POSCO GIGA STEEL should see increased demand, accounting for 69% of total steel plates by 2023.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Throughout April &amp; May, </span><i><span style="font-weight: 400;">The Steel Wire</span></i><span style="font-weight: 400;"> will explore how POSCO is leading the automotive steel market with its innovative steel products like POSCO GIGA STEEL. </span><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>. </strong></p>
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				<title>The Future of Transportation Will Transform the Way We Travel</title>
				<link>https://newsroom.posco.com/en/future-transportation-will-transform-way-travel/</link>
				<pubDate>Thu, 16 Mar 2017 10:00:53 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[auto steel]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[autonomous driving]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[cities]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[electric car]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Electric Vehicle]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[Elon Musk]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[HPF]]></category>
		<category><![CDATA[hyperloop]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[maglev]]></category>
		<category><![CDATA[magnesium]]></category>
		<category><![CDATA[magnesium technology]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[skytran]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transportation]]></category>
		<category><![CDATA[Transportation Economists]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[TWIP]]></category>
		<category><![CDATA[USD]]></category>
									<description><![CDATA[The way we move and products is changing. Transportation is becoming automated, connected, and much, much faster as the wild, unthinkable ideas of science]]></description>
																<content:encoded><![CDATA[<p>The way we move and products is changing. Transportation is becoming automated, connected, and much, much faster as the wild, unthinkable ideas of science fiction novels are becoming real. Multiple industries are coming together, led by some of the most influential people in Silicon Valley. This will reshape the way we move goods and people and their influence will be needed as they face multiple barriers.</p>
<p>Take a look at three of the ways transportation is restructuring itself for faster, more sustainable travel. Some are closer to realization than others, but all of them are changing the way we think about movement. When realized, all of these ideas will have an impact far beyond what we can see now.</p>
<h3>The Hyperloop &#8211; Fast &amp; Frictionless</h3>
<h5>An Idea by Elon Musk</h5>
<p>In 2013, Elon Musk came up with the idea for the Hyperloop as he grew frustrated with the high-speed rail being developed in California at that time. He called it “both one of the most expensive per mile and one of the slowest in the world.” Musk said, “It would be great to have an alternative to flying or driving, but obviously only if it is actually better than flying or driving.”</p>
<p>He imagined capsules, zooming by at speeds faster than any train or plane, that would allow him to get to San Francisco from LA in 35 minutes. The basic concept was that the capsules would float through partially evacuated steel tubes propelled by fans and electromagnets. Because there would be less friction from air and rails, there could be significant increases in speed and durability, while decreasing reliance on fuel at the same time.</p>
<div id="attachment_10912" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0.jpg" target="_blank" rel="noopener"><img class="wp-image-10912 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-1024x683.jpg" alt="Workers install Hyperloop’s stator blocks at our test and development site in North Las Vegas" width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/2.-Stater-Install-Desert_0-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Workers install Hyperloop’s stator blocks at our test and development site in North Las Vegas. (Photo courtesy of <a href="https://hyperloop-one.com" target="_blank" rel="noopener">Hyperloop One</a>)</p></div>
<p>Because Musk was so involved transforming the space industry with SpaceX, the auto industry with Tesla, and the energy industry with SolarCity, he did not seem to have much time for Hyperloop. So, he developed a <a href="http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf" target="_blank" rel="noopener">58-page outline of his ideas</a> and left it to others to develop. And they have.</p>
<h5>Hyperloop One Unveils Testing Site</h5>
<p>To fulfill this improbable dream, a handful of startups have stepped in &#8211; one of them being California-based <a href="https://hyperlooptech.com/" target="_blank" rel="noopener">Hyperloop Technologies</a>. They have been building a test site, called DevLoop, 30 minutes outside of Las Vegas in the Nevada desert that was unveiled last week to the public. According to their press release, <a href="http://www.prnewswire.com/news-releases/hyperloop-one-reveals-first-images-of-nevada-desert-development-site-devloop-at-middle-east-rail-300418921.html?tc=eml_cleartime" target="_blank" rel="noopener">DevLoop is a 500-meter full-scale Hyperloop test structure</a> weighing over one million kilograms. The Hyperloop One tube measures 3.3 meters in diameter and they are expected to perform their first full test sometime in the first half of 2017.</p>
<div id="attachment_10913" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track.jpg" target="_blank" rel="noopener"><img class="wp-image-10913 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-1024x576.jpg" alt="Hyperloop unveiled its first test site, the DevLoop on March 7. Later this year, they will run their first test of the Hyperloop" width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/3.-Hyperloops-DevLoop-test-track-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Hyperloop unveiled its first test site, the DevLoop on March 7. Later this year, they will run their first test of the Hyperloop. (Photo courtesy of <a href="https://hyperloop-one.com" target="_blank" rel="noopener">Hyperloop One</a>)</p></div>
<p>In November, Hyperloop Tech signed an agreement with the Dubai Roads and Transport Authority to evaluate building a <a href="http://www.businessinsider.com/hyperloop-one-test-track-nevada-photos-2017-3/#in-november-hyperloop-one-signed-an-agreement-with-the-dubai-roads-and-transport-authority-to-evaluate-building-a-hyperloop-between-dubai-and-abu-dhabi-3" target="_blank" rel="noopener">Hyperloop between Dubai and Abu Dhabi</a>. When completed, a commute that once took several hours will take just 12 minutes.</p>
<p>All parties involved realize the costs are going to be high. Creating a new form of transportation infrastructure is not simple and building large steel semi-vacuum tubes over ground (or under) is technologically difficult requiring trained engineers and highly skilled workers. To offset this, Hyperloop Tech is focusing some of its energy in attracting industrial freight clients.</p>
<h3>The Future of Freight</h3>
<p>One of Hyperloop Tech’s Transportation Economists,<a href="https://hyperloop-one.com/node/2201" target="_blank" rel="noopener"> Dapeng Zhang, recently presented on transformational freight</a> explaining that their “vision at Hyperloop One is to connect cities into mega-regions, and turn metro areas into metro stops. This will inevitably improve the efficiency of freight supply chains. By connecting two distant metros, Hyperloop One creates a geographical cluster which could help reduce inventory costs, promote even more just-in-time strategies, and expand same-day delivery service areas.”</p>
<div id="attachment_10914" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing.jpg" target="_blank" rel="noopener"><img class="wp-image-10914 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-1024x768.jpg" alt="A Hyperloop steel tube awaits entry into the tube processing building, where they are painted and prepped for use." width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/4.-Hyperloop-Tube-Processing-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">A Hyperloop steel tube awaits entry into the tube processing building, where they are painted and prepped for use. (Photo courtesy of <a href="https://hyperloop-one.com" target="_blank" rel="noopener">Hyperloop One</a>)</p></div>
<p>Whether or not this is completely feasible is still up for debate, but it is exciting to see the strides being made in this type of supersonic transportation technology. Other developments such as electric cars, autonomous vehicles, and SkyTran (below) will help us move short distances, but ideas like the Hyperloop are needed to connect the larger metropolitan areas.</p>
<h3>SkyTran &#8211; Personal Rapid Transit</h3>
<p>Apart from the Hyperloop and autonomous driving technology, other personal mobility developments are being made. One of those is <a href="http://www.skytran.com/" target="_blank" rel="noopener">SkyTran</a>, a company working to develop a personal rapid transit system that<a href="http://knowledge.ckgsb.edu.cn/2016/08/10/technology/skytran-ceo-jerry-sanders-future-transportation-elevated/" target="_blank" rel="noopener"> carries people in autonomous pods</a>. Located near Mountain View, California, SkyTran has focused its efforts on relieving congestion in cities by creating a system that rides on an elevated monorail. It is both quick and efficient, and unlike the Hyperloop, it is nearing completion with plans to open in Israel, Nigeria, and France.</p>
<div id="attachment_10915" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045.jpg" target="_blank" rel="noopener"><img class="wp-image-10915" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045.jpg" alt="A SkyTran capsule stops to drop off passengers." width="640" height="213" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045-800x267.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/5.-skyTran_AboveStreet-045-768x256.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">This concept image shows a drop-off point for one of SkyTran’s capsules. (Photo courtesy of <a href="http://www.skytran.com" target="_blank" rel="noopener">SkyTran</a>)</p></div>
<p>Using what is called maglev technology (magnetic levitation), the SkyTran uses electromagnets (similar in concept to the Hyperloop) to propel itself forward (up to 155 mph) while using little to no electricity. SkyTran says that <a href="http://www.businessinsider.com/skytran-flying-pods-will-launch-in-nigeria-2015/#its-capable-of-traveling-155-mph-but-the-pods-in-lagos-will-likely-travel-45-to-65-mph-to-start-sanders-says-based-on-need-the-city-may-increase-the-systems-speed-6" target="_blank" rel="noopener">when the pod reaches 10 mph, it can continue to glide</a> and accelerate without any extra power. SkyTran’s CEO says the pods can on the same amount of electricity as two hair dryers.</p>
<div id="attachment_10916" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045.jpg" target="_blank" rel="noopener"><img class="wp-image-10916" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045.jpg" alt="SkyTran capsules move about elevated above the city streets." width="640" height="213" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045-800x267.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/6.-skyTran_LAStreet-045-768x256.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">SkyTran capsules are elevated above the city streets avoiding traffic and giving them the freedom to move at high speeds. (Photo courtesy of <a href="http://www.skytran.com" target="_blank" rel="noopener">SkyTran</a>)</p></div>
<p>In addition to being highly efficient to operate, SkyTran benefits in its low upfront costs. Unlike the Hyperloop, which requires rather large infrastructure and maintenance costs to ensure proper functionality of the pipe’s vacuum and propulsion system, SkyTran is projected to be a much more economic option. Because the system is set up above the streets, its footprint is small &#8211; requiring only an 18-inch steel pole to hold the steel and aluminum capsules.</p>
<p>The company estimates that it will only cost about USD 13 million per mile to build, compared to a subway system that can cost around USD 160 million for the same distance. Because of the low upfront costs, SkyTran believes that malls, hotels, and other private businesses will want to build their own offshoot lines &#8211; not only for their customers but because it will be profitable.</p>
<h3>POSCO&#8217;s Advanced Auto Steel in Future Cars</h3>
<p>Autonomous, connected, electric. These are the common buzzwords that come to mind when we think about future trends in personal transportation. <a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/" target="_blank" rel="noopener">At CES earlier this year,</a> seemingly everyone had their own solution to made driving cars more connected and safer, and with less human involvement.</p>
<p>Nissan and BMW unveiled plans to use Microsoft’s personal assistant technology, Cortana, with their cars. Honda became the first major manufacturer to develop an electric concept car specifically designed for ride-sharing. And as for self-driving cars – Nissan announced it would bring autonomous driving support to its Leaf electric car, Hyundai introduced one that would be affordable enough for the masses, and Audi announced a partnership with Nvidia to bring self-driving cars to market by 2020.</p>
<p><span style="font-weight: 400;">At the 2016 North American International Auto Show (NAIAS), </span><a href="https://newsroom.posco.com/en/posco-announces-new-steel-sheets-at-detroit-motor-show/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO showcased its advanced automotive steel products</span></a><span style="font-weight: 400;"> that are both strong and lightweight, making them uniquely suited for the electric cars of the future. </span></p>
<p><span style="font-weight: 400;">The weight of POSCO’s advanced auto steel is about 26.4 percent lighter compared to that used in most mid-sized vehicles. But despite being lighter, it received the highest level possible ratings from Europe and North America’s automobile collision evaluation Institute, Euro NCAP and IIHS.</span></p>
<p><span style="font-weight: 400;">In addition, the Life Cycle Assessment (LCA), which measures the amount of CO2 discharged throughout the entire life cycle from material production to recycling, showed that emissions from the internal combustion engine body were 50 percent lower. Electric car emissions were also decreased by about 9 percent. </span></p>
<div id="attachment_10917" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg"><img class="size-large wp-image-10917" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg" alt="POSCO’s advanced auto steel is uniquely developed to be lighter and stronger for the cars of the future" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s advanced auto steel is uniquely developed to be lighter and stronger for the cars of the future</p></div>
<p><span style="font-weight: 400;">The displayed products included the new PosM Steel and hot press forming steel (HPF). PosM Steel is a “dream material” for car manufacturers because it is five times stronger than other steel in terms of machinability while also having an impact absorption of up to 100 kg per mm². While many steelmakers have been developing PosM Steel type steel, it has never been produced on a commercial scale before. In addition, POSCO’s HPF steel is stronger than many other steel alloys making it a good solution for manufacturers looking to improve car safety. </span></p>
<p><span style="font-weight: 400;">POSCO currently supplies advanced auto steel sheets to car and component manufacturers, including Toyota, Volkswagen, and GM. POSCO has 10 automobile production plants and 24 machining centers around the globe. In addition to providing its World Premium Products, POSCO also provides Solution Marketing services that offer customized technologies developed in-house (such as welding and molding) that are customized to fit a customer’s unique needs depending on the product and manufacturing process. </span></p>
<p><span style="font-weight: 400;">Innovations in the transportation industry require big ideas, big investments, and new technological advancements. Right now, all of these seem to be coming together for what is expected to be some big changes. If the investors at Hyperloop and SkyTran have their way, pretty soon we will be able to travel across Europe on a Hyperloop, transfer to a SkyTran, and arrive in our hotel in less than an hour. </span></p>
<p><span style="font-weight: 400;">*Cover photo courtesy of </span><a href="https://hyperloop-one.com" target="_blank" rel="noopener"><span style="font-weight: 400;">Hyperloop One</span></a><span style="font-weight: 400;">.</span></p>
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				<title>NAIAS 2017: Safety in Steel Paves the Way for the Cars of the Future</title>
				<link>https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/</link>
				<pubDate>Fri, 20 Jan 2017 16:52:58 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2017 NAIAS]]></category>
		<category><![CDATA[auto show]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[car connectivity]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2017]]></category>
		<category><![CDATA[connected cars]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford F150]]></category>
		<category><![CDATA[future cars]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[IIHS]]></category>
		<category><![CDATA[industry leader]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[NAIAS]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[safety of future cars]]></category>
		<category><![CDATA[self driving cars]]></category>
		<category><![CDATA[steelmaker]]></category>
		<category><![CDATA[TWIP]]></category>
									<description><![CDATA[The North American International Auto Show (NAIAS, or the Detroit Motor Show) began on January 11 with over 61 new vehicles and 5,000 journalists from more]]></description>
																<content:encoded><![CDATA[<p>The <a href="http://naias.com/" target="_blank">North American International Auto Show</a> (NAIAS, or the Detroit Motor Show) began on January 11 with over 61 new vehicles and 5,000 journalists from more than 60 countries. The NAIAS not only demonstrates the current direction of consumer demand but also paints a picture of where the industry is headed.</p>
<p>&nbsp;</p>
<div id="attachment_10384" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/posco_content_watermark_1300x550_170120_1/" rel="attachment wp-att-10384"><img class="wp-image-10384 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1.jpg" alt="POSCO_content_watermark_1300x550_170120_1" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-300x127.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">Volkswagen brought back its iconic Microbus in the form of a new electric, self-driving ID Buzz concept car. (<a href="https://www.engadget.com/2017/01/08/volkswagen-id-buzz-concept-self-driving-electric-microbus/" target="_blank">Engadget</a>)</p></div>
<p>&nbsp;</p>
<p>The headlines from the Consumer Electronic Show (CES) were <a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/" target="_blank">all about self-driving, electric, and connected cars</a>. As these topics continued to be highlighted at NAIAS (see the new Volkswagen ID Buzz pictured above), there was also a focus on the importance of structural design.</p>
<p>Innovations in high-strength steel have allowed car makers to reduce the weight of vehicles without compromising safety. From large sedans to electric vehicles, advances in steel were spotted all throughout this year’s NAIAS with <a href="https://www.edmunds.com/car-news/auto-shows/2017-detroit-auto-show-2017-bmw-5-series.html" target="_blank">BMW’s new 5 Series</a> and <a href="http://www.chron.com/cars/article/Ford-shows-off-its-2018-F-150-pickup-at-Detroit-10847070.php" target="_blank">Ford’s new 2018 F-150</a> both showing off their lightweight aluminum and high-strength steel compounds that helped shed more than 100 kg from the BMW model.</p>
<p>The push to make vehicles lighter raises safety concerns. Lighter cars require lighter steel, and to make lighter steel there are typically other compromises that have to be made. POSCO, however, with its advanced high-strength automotive steel, has found the solution for automakers to make cars that are both safe and lightweight.</p>
<div id="attachment_10385" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/posco_content_watermark_1300x550_170120_2/" rel="attachment wp-att-10385"><img class="wp-image-10385 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2.jpg" alt="POSCO_content_watermark_1300x550_170120_2" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">The new BMW 5 Series (left) and Ford F150 (right) made their debut at the North American International Auto Show. Both models used advanced high-strength steel to reduce weight and maintain safety. (<a href="http://naias.com/press/resources/" target="_blank">NAIAS Image Archive</a>)</p></div>
<p>&nbsp;</p>
<h2><strong>POSCO’s Lightweight Auto Solutions Increase Safety</strong></h2>
<p>In 2016, POSCO became <a href="https://newsroom.posco.com/en/posco-announces-new-steel-sheets-at-detroit-motor-show/" target="_blank">the first steelmaker to participate at NAIAS</a>, displaying its advanced high-strength steel for automobiles, including its the PosM Steel and hot press forming steel (HPF). PosM Steel is five times stronger than other types of steel making it great for impact absorption and increased safety.</p>
<p>&nbsp;</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/g4Cisf8mGVo?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p>Providing a rapid solution upgrade for strengthened crash requirements, the safety of POSCO’s advanced materials has been certified by the Insurance Institute for Highway Safety (IIHS). In addition, the strength and crashworthiness of POSCO’s advanced steel solution received a score of 5 stars from USNCAP and ‘good’ safety ratings on the IIHS Moderate Overlap Front and Small Overlap Front tests. By reducing possible safety concerns with high strength body solutions, POSCO is able to contribute to the advancement of global auto manufacturers.</p>
<p>With steel being more important than ever in the auto industry, POSCO’s commitment to improving the strength and safety in its automotive steel has helped it maintain its position as a global industry leader. <a href="http://wardsauto.com/north-american-international-auto-show/steel-industry-makes-presence-known-auto-show" target="_blank">As Gregory Warden of GM said</a>, “there is a whole new generation of steel coming” – and POSCO is helping to lead the way by creating new solutions that guarantee safety and fit the unique needs of its partners.</p>
<p>&nbsp;</p>
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