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		<title>life cycle approach &#8211; Official POSCO Group Newsroom</title>
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            <title>life cycle approach &#8211; Official POSCO Group Newsroom</title>
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				<title>Ask an Expert: Maximizing Sustainability and Minimizing Environmental Impact</title>
				<link>https://newsroom.posco.com/en/ask-an-expert-maximizing-sustainability-and-minimizing-environmental-impact/</link>
				<pubDate>Wed, 02 May 2018 21:00:11 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[life cycle approach]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[recycled]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Sustainability is the buzzword of 2018. From industries, governments, to even individuals, the world is striving towards a more sustainable future. POSCO]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Sustainability is the buzzword of 2018. From industries, governments, to even individuals, the world is striving towards a more sustainable future. POSCO understands the significance of sustainability in building for the future. As a leading global company, we are fully-committed to reducing the environmental impact and enhancing the sustainability of steel. </span></p>
<p><span style="font-weight: 400;">As a part of this effort, we are going to share the perspective from the expert of ‘Green energy’, Yun jung, Jin who is the senior researcher at POSCO Research Institute (POSRI).</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/01_eng.png" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/01_eng.png" alt="Steel is reusable for every step of modification" width="800" height="600" /></a><p class="wp-caption-text">Steel is nearly 100% reusable in consideration of Life Cycle Approach(Source: <a href="https://www.worldsteel.org/steel-by-topic/life-cycle-thinking.html" target="_blank" rel="noopener">World Steel</a>)</p></div>
<p>&nbsp;</p>
<h2><b>How do we achieve sustainability?</b></h2>
<p><span style="font-weight: 400;">No one would deny the importance of sustainability. But how do we achieve it?</span></p>
<p><span style="font-weight: 400;">According to Jin, the answer can be found in the ‘<a href="https://www.lifecycleinitiative.org/starting-life-cycle-thinking/life-cycle-approaches/" target="_blank" rel="noopener">Life Cycle Approach</a>’ model. This model provides a better idea of how sustainability can be achieved. Life Cycle Approach seeks to prevent the root causes that can threaten the environment by identifying and considering all stages of a product’s life cycle, beginning with the extraction of raw materials.</span></p>
<p><span style="font-weight: 400;">Take vehicle emission as an example, it is widely known that electric vehicles produce far less pollution than gasoline vehicles. However, a closer look at vehicle operation would reveal that electric vehicles also produce a fair amount of pollution by burning carbon when generating electricity.</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/recycling-steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/recycling-steel.jpg" alt="Steel is reusable for every step of modification" width="800" height="600" /></a><p class="wp-caption-text">Majority of Steel product we discard is easily recycled(Source: <a href="http://genesissteel.co.za/recycling-steel-products/" target="_blank" rel="noopener">GenesisSteel</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Can Steel be life-cycled?</b></h2>
<p><span style="font-weight: 400;">So how does steel fit into the Life Cycle Approach?</span></p>
<p><span style="font-weight: 400;">Jin showed little bit more on details of the reasons why steel should be considered as an important eco-friendly as product or a material. Beginning with the manufacturing stage, the by-products of steel production, such as slag, can be recycled to make raw materials for road construction. Once in use, its longevity is a great advantage in terms of sustainability efforts. Steel used in buildings and various infrastructures boast a life span of almost 100 years. Steel used in vehicles and various machines also can last over 10 years.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/recycled-steel-changing-way-world-uses-metal/" target="_blank" rel="noopener"><b>Recycled Steel Changing the Way the World Uses Metal</b></a></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/02_eng.png" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/02_eng.png" alt="Lifespan of steel is way longer than we anticipate" width="800" height="600" /></a><p class="wp-caption-text">Lifespan of steel is way longer than we anticipate(Source:World Steel)</p></div>
<p><span style="font-weight: 400;">After it has served its purpose, steel is still highly recyclable and boasts a recycling rate of nearly 90%. Because it can be infinitely recycled while maintaining its inherent property and quality intact, steel is considered the most suitable material for circulation economy.</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/sustainability_lifecycleapproach_steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/sustainability_lifecycleapproach_steel.jpg" alt="Lifespan of steel is way longer than we anticipate" width="800" height="600" /></a><p class="wp-caption-text">POSCO&#8217;s Clean advanced technology may be the solution for green society</p></div>
<p>&nbsp;</p>
<h2><b>Steel is essential for our sustainable future</b></h2>
<p><span style="font-weight: 400;">Jin mentioned that the POSRI reports clearly illustrates that various ways of steel can be applied to the Life Cycle Approach and its viability as an integral element for sustainability. POSCO strives to stay ahead of the curve by utilizing its cutting-edge technology to develop innovative products and solutions, such as the <a href="http://globalblog.posco.com/advancements-sustainable-steel-production-changing-industry/" target="_blank" rel="noopener">GIGA STEEL</a> and <a href="http://globalblog.posco.com/discover-the-tech-making-steel-more-sustainable-finex/" target="_blank" rel="noopener">FINEX®</a> smelting processes.</span></p>
<p><span style="font-weight: 400;">Finally, Jin assured that with the Life Cycle Approach in mind, POSCO takes pride in all the efforts in reducing greenhouse emissions and in paving the way towards a sustainable society.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/steel-makes-circular-economy-go-round/" target="_blank" rel="noopener"><b>How Steel Makes the Circular Economy Go ‘Round&#8217;</b></a><b></b></p>
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				<title>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</title>
				<link>https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/</link>
				<pubDate>Fri, 22 Dec 2017 17:54:21 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[alternative fuel]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[asphalt sustainability]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[dow jones sustainability indicies]]></category>
		<category><![CDATA[eco design]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric vehicle forum]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[Environment & Materials]]></category>
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		<category><![CDATA[EV]]></category>
		<category><![CDATA[EV range]]></category>
		<category><![CDATA[evs]]></category>
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		<category><![CDATA[World Auto Steel]]></category>
									<description><![CDATA[There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas (GHG) emissions. For the integration of EVs into the existing fleet of cars to happen fast and in significant numbers, automakers have to optimize the range of their EVs. With the current technological limitations in electric motors and batteries, carmakers are collectively seeking lighter materials for maximum range.</span></p>
<div id="attachment_13419" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" target="_blank" rel="noopener"><img class="wp-image-13419 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" alt="Electric vehicles charging at a charging station." width="640" height="480" /></a><p class="wp-caption-text">More and more automakers are adding EVs to their fleet. (Source: Engineering and Technology)</p></div>
<p><span style="font-weight: 400;">While all this sounds promising for the environment, EVs don’t automatically translate into lower GHG emissions. </span><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">According to World Auto Steel</span></a><span style="font-weight: 400;"> (WAS), the emissions from vehicle production will be greater than the amount of emissions from driving. As such, it is becoming increasingly important for manufacturers, policymakers and consumers alike to view material options by considering its </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">life cycle assessment</span></a><span style="font-weight: 400;"> (LCA). </span></p>
<h2><b>World Auto Steel Case Study</b></h2>
<p><span style="font-weight: 400;">WAS conducted a </span><a href="http://www.worldautosteel.org/life-cycle-thinking/case-studies/battery-electric-vehicle-life-cycle-energy-aluminium-vs-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">case study</span></a><span style="font-weight: 400;"> in which they compared two popular lightweight materials for EVS; aluminum and </span><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Advanced High-Strength Steel</span></a><span style="font-weight: 400;"> (AHSS). The study followed the University of California Santa Barbara Automotive Energy &amp; GHG Model (UCSB Model) for a comprehensive analysis of each material’s total energy use throughout its entire life cycle, from production to end of life recycling. For the study, WAS examined 1,000,000 BEVs of equal range that were made up of either entirely aluminum or AHSS.</span></p>
<div id="attachment_13420" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" target="_blank" rel="noopener"><img class="wp-image-13420 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" alt="World Auto Steel’s analysis of energy requirements for aluminum and AHSS BEVs." width="768" height="213" /></a><p class="wp-caption-text">BEVs made of AHSS require over 15 percent less energy than aluminum cars. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">The study found that automakers can make over 17 percent more BEVs made of AHSS than aluminum BEVs with the same amount of energy. In other words, with the energy it takes to make 1 million aluminum BEVs, automakers can make 1.17 million AHSS BEVs. </span></p>
<h2><b>Why is AHSS More Energy Efficient? </b></h2>
<p><span style="font-weight: 400;">Aluminum production requires 8 times more energy per kilogram than steel production because the production process of aluminum is much more complicated and involves more steps than steel production. The aluminum BEVs in the study used up 30 percent more energy than those made from AHSS throughout its entire life cycle. Plus steel is 100 percent recyclable and can be reused almost indefinitely.</span></p>
<p>&nbsp;</p>
<div id="attachment_13421" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-13421 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-1024x728.png" alt="A chart shows the various points of emissions output in the life cycle of a vehicle." width="640" height="455" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-768x546.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">There are many sources of emissions output involved in the entire life cycle of a vehicle. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">This poses a serious need to reexamine existing policies and regulations that only seek to reduce tailpipe emissions. By also taking into account emissions from the production of materials all the way to how a car is disposed at the end of its life cycle, automakers can grasp a better picture of the real impact of their choices on the environment. </span></p>
<h2><b>A Sustainable Choice </b></h2>
<p><span style="font-weight: 400;">As a solution-providing partner for automakers, steelmaker POSCO designed the perfect AHSS for cars that is lightweight, extremely strong, highly formable and environmentally friendly. POSCO GIGA STEEL belongs to the highest category for tensile strength of </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">greater than 1GPa</span></a><span style="font-weight: 400;"> (Gigapascal). It can withstand more than 100 kg of force per square millimeter, making it </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 times stronger</span></a><span style="font-weight: 400;"> than aluminum. It is also 3.5 times cheaper than aluminum and 2.1 times cheaper to manufacture. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">Infographic: Driving the Future with POSCO GIGA STEEL</a></strong></p>
<div id="attachment_13423" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-13423 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg" alt="Rolls of POSCO GIGA STEEL in a steel mill." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO GIGA STEEL is three times stronger than aluminum.</p></div>
<p><span style="font-weight: 400;">In 2016, POSCO sold </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">9 million tons</span></a><span style="font-weight: 400;"> of steel sheets for cars, making up 10 percent of the entire global automotive market for steel sheets. POSCO GIGA STEEL was designed to further improve the performance and efficiency of POSCO’s auto partners around the world. As the auto industry heads towards a future where environmentally-friendly EVs become the norm, POSCO will strive to equip its auto partners with the materials and tools necessary to stay ahead and competitive.</span></p>
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					<item>
				<title>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</title>
				<link>https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/</link>
				<pubDate>Wed, 27 Sep 2017 10:36:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
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									<description><![CDATA[World Auto Steel (WAS) kicked off its #Steelyourworld campaign to highlight the benefits of advanced high-strength steel (AHSS) as an automotive material. The]]></description>
																<content:encoded><![CDATA[<p><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Auto Steel</span></a><span style="font-weight: 400;"> (WAS) kicked off its </span><a href="http://www.worldautosteel.org/worldautosteel-kicks-off-steelyourworld-campaign/" target="_blank" rel="noopener"><span style="font-weight: 400;">#Steelyourworld</span></a><span style="font-weight: 400;"> campaign to highlight the benefits of advanced high-strength steel (AHSS) as an automotive material. The first of the 4-part campaign is called </span><a href="http://www.worldautosteel.org/steelyourworld/steelyourweight/" target="_blank" rel="noopener"><span style="font-weight: 400;">#steelyourweight</span></a><span style="font-weight: 400;">, and covers one of the best features of AHSS &#8211; its light weight.  </span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/679pOG39frk?start=1&#038;feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">Contrary to popular belief, mass reduction does not automatically equal fuel savings, especially when it comes to urban driving. There are other factors that determine the fuel efficiency of a vehicle such as driving cycle, vehicle size and its powertrain. Until recently, there was a  lack of variety in engine types and powertrains, so even though automakers reduced the weight of car frames, they could not apply a complementary engine or powertrain to the lighter parts. </span></p>
<p><span style="font-weight: 400;">So, have automakers been lightweighting for nothing?</span></p>
<p><span style="font-weight: 400;">Of course not, in the past decade alone, engines and powertrains have also become extremely efficient through advancements in start-stop-systems and downsizing, and newer options including hybrids, electric batteries and range extenders that now allow automakers to capitalize on their lightweight materials.</span></p>
<p><span style="font-weight: 400;">Although there are several lightweight materials, below are 5 reasons why AHSS continues to be the lightweight material of choice for automakers: </span></p>
<h2><b>1. Decision Makers Care About the Environment</b></h2>
<p><span style="font-weight: 400;">Well, not everyone, but many </span><a href="http://money.cnn.com/2017/09/11/autos/countries-banning-diesel-gas-cars/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">countries around the world</span></a><span style="font-weight: 400;"> have started the process to phase out gasoline and diesel-fueled cars, including India and China, the two largest automotive markets in the world. Governments are taking serious action against climate change and it will reflect in their policies. Automakers are choosing to lightweight their vehicles for </span><a href="https://newsroom.posco.com/en/automakers-look-to-steel-for-lower-co2-emissions/" target="_blank" rel="noopener"><span style="font-weight: 400;">lower emission rates</span></a><span style="font-weight: 400;"> with AHSS, because not only is AHSS lightweight, there are no trade-offs with other vital features such as safety and cost-effectiveness. </span></p>
<h2><b>2. Everyone’s Going Electric</b></h2>
<p><span style="font-weight: 400;">Globally, automakers are investing in electric vehicles (EVs) in line with national and international environmental policies. However, EVs still have a ways to go before they become the norm. EVs will face the same safety requirements as regular cars, but with the </span><a href="https://www.automotiveworld.com/analysis/automation-electrification-and-regulation-boost-demand-for-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">added responsibility of protecting the battery</span></a><span style="font-weight: 400;"> and its flammable components during a crash.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-12907" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-1024x724.jpg" alt="The 2017 BMW i3 Electric Battery" width="960" height="679" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-1024x724.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-800x566.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-768x543.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a></p>
<p><span style="font-weight: 400;">In 2016 there were several car accidents involving the Tesla Model S, where leaked battery fluids caused fires. Automakers need to find a solution to make EVs as safe, and eventually, safer than traditional cars. As an innovative automotive material, </span><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/" target="_blank" rel="noopener"><span style="font-weight: 400;">AHSS was built for safety</span></a><span style="font-weight: 400;">.</span></p>
<h2><b>3. Safety is Always First </b></h2>
<p><span style="font-weight: 400;">Safety is and should always be the number one priority for automakers, material providers and policymakers alike. Even with all the hype about autonomous driving and sensors, there is very little chance that policymakers will reverse the stringent safety regulations in place today. People want to feel safe, no matter what type of car they are getting into.  </span></p>
<div id="attachment_12906" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test.jpg" target="_blank" rel="noopener"><img class="wp-image-12906" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-1024x616.jpg" alt="2016 Smart Fortwo and the Mercedes S Class clash head-on during a crash test." width="960" height="578" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-1024x616.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-768x462.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">2016 Smart Fortwo and the Mercedes S Class take part in a crash test (Source: <a href="http://www.greencarreports.com/news/1093399_2016-smart-fortwo-faces-mercedes-s-class-in-crash-test-video" target="_blank" rel="noopener">Green Car Reports</a>)</p></div>
<p><span style="font-weight: 400;">One possible material solution is </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">Complex Phase (CP) steel</span></a><span style="font-weight: 400;">, a type of POSCO GIGA STEEL for the vehicle’s side panels, bumper rails and door impact bars- the parts that determine the safety ratings of the vehicle. It has superior strength and shock-absorbing qualities, without the added weight of traditional high-strength materials, and that’s why carmakers such as </span><a href="https://newsroom.posco.com/en/gm-korea-posco-partnership-innovation/" target="_blank" rel="noopener"><span style="font-weight: 400;">GM Korea</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">Ssangyong Motors</span></a><span style="font-weight: 400;"> and </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/" target="_blank" rel="noopener"><span style="font-weight: 400;">Renault Samsung Motors</span></a><span style="font-weight: 400;"> all use POSCO GIGA STEEL.</span></p>
<h2><b>4. Cost is Always Second</b></h2>
<p><span style="font-weight: 400;">This goes for automakers as well as drivers on the consuming end. Drivers want lower costs without compromising safety and performance ratings, and desire fuel efficiency- a major reason why automakers are lightweighting. </span></p>
<p><span style="font-weight: 400;">Some automakers choose alternative materials such as aluminum and carbon fiber to meet lightweight requirements to find that not only are the materials more costly over steel, factories need an equipment overhaul to work with them. Moreover, there are additional costs related to training employees to work with new materials, whereas all auto manufacturers are familiar with welding and forming steel.  </span></p>
<p><span style="font-weight: 400;">Take a look at this </span><a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">infographic</span></a><span style="font-weight: 400;"> and see how AHSS stacks up against other lightweight materials in terms of cost and performance.  </span></p>
<h2><b>5. It’s Not Over Till It’s Over</b></h2>
<p><span style="font-weight: 400;">No two lightweight materials are the same when observed under the </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/" target="_blank" rel="noopener"><span style="font-weight: 400;">life-cycle approach</span></a><span style="font-weight: 400;">, a comprehensive life cycle assessment of a material’s automotive carbon emissions from production to disposal. Often times, the process of manufacturing lightweight materials and improved powertrains result in more carbon emissions than they are saving.</span></p>
<div id="attachment_12908" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-12908" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-1024x728.png" alt="The life cycle assessment can be used to determine the carbon output of a vehicle." width="960" height="683" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-1024x728.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-768x546.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">The life cycle assessment can be used to determine the carbon output of a vehicle. (Source: <a href="http://www.worldautosteel.org/life-cycle-thinking/" target="_blank" rel="noopener">World Auto Steel</a>)</p></div>
<p><span style="font-weight: 400;">At the end of the day, steel has the lowest production-related emissions and can be recycled at the end of its lifecycle. Steel remains the most recycled material because it can be reapplied in different forms almost infinitely. </span></p>
<p><span style="font-weight: 400;">Automakers are increasingly incorporating lightweight materials to their new models. Although competition for the greatest market share of lightweight materials is fierce, AHSS is by far the leading material when it comes to lightweight solutions. According to </span><a href="http://www.mckinsey.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">McKinsey &amp; Company&#8217;s</span></a> <i><span style="font-weight: 400;">Lightweight, Heavy Impact</span></i><span style="font-weight: 400;"> report, the percentage of high-strength materials used for cars will increase to 38 percent by 2030, compared to 15 percent in 2010. Steel continues to evolve according to the changing demands of the auto market, and for now, there is no other multi-solution material that can compete. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.wallanhyundai.com/WW/WW/Showroom/Cars/Azera/safety/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hyundai</span></a><span style="font-weight: 400;">.</span></p>
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