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		<title>Galvanized steel &#8211; Official POSCO Group Newsroom</title>
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            <title>Galvanized steel &#8211; Official POSCO Group Newsroom</title>
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				<title>Steel Standing: Building Greater Fire Resistance</title>
				<link>https://newsroom.posco.com/en/steel-standing-building-greater-fire-resistance/</link>
				<pubDate>Wed, 24 Jan 2018 22:37:03 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[california wildfire]]></category>
		<category><![CDATA[construction fact sheet]]></category>
		<category><![CDATA[cost-effective]]></category>
		<category><![CDATA[Darchem Engineering]]></category>
		<category><![CDATA[death toll]]></category>
		<category><![CDATA[fire alarm]]></category>
		<category><![CDATA[Fire Protection]]></category>
		<category><![CDATA[Fire protection boards]]></category>
		<category><![CDATA[fire protection paint]]></category>
		<category><![CDATA[fire resistance]]></category>
		<category><![CDATA[fire resistance building]]></category>
		<category><![CDATA[fire sensor]]></category>
		<category><![CDATA[Fire-resistance test]]></category>
		<category><![CDATA[fire-resistant]]></category>
		<category><![CDATA[fire-resistant construction]]></category>
		<category><![CDATA[fire-resistant material]]></category>
		<category><![CDATA[fire-resistant steel]]></category>
		<category><![CDATA[first responders]]></category>
		<category><![CDATA[Galvanized steel]]></category>
		<category><![CDATA[grenfell tower]]></category>
		<category><![CDATA[grenfell tower fire]]></category>
		<category><![CDATA[Intumescent fire protection]]></category>
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		<category><![CDATA[west london]]></category>
		<category><![CDATA[west london wildfire]]></category>
		<category><![CDATA[World Steel Association]]></category>
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									<description><![CDATA[Last year, California experienced the worst wildfire season in recent history. The death toll of 43 was higher than the previous 10 years combined, and more]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last year, California experienced the worst wildfire season in recent history. The </span><a href="http://www.sacbee.com/news/state/california/fires/article192402749.html" target="_blank" rel="noopener"><span style="font-weight: 400;">death toll of 43</span></a><span style="font-weight: 400;"> was higher than the previous 10 years combined, and more than 10,000 buildings and structures were damaged or destroyed. Total damages including insurance and recovery expenditures cost the state an estimated </span><a href="https://www.courthousenews.com/costs-to-fight-2017-california-wildfires-shatters-records/" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 180 billion</span></a><span style="font-weight: 400;">. Already, California has spent USD 700 million for fire suppression during the fiscal year, far exceeding the USD 426 million budget. </span></p>
<div id="attachment_13634" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire.jpg" target="_blank" rel="noopener"><img class="wp-image-13634" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-1024x680.jpg" alt="Wildfires engulf forests in California." width="1000" height="664" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire.jpg 1451w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Last year, California experienced the worst wildfires to date. (Source: <a href="https://www.livescience.com/61118-why-ventura-wildfire-is-so-explosive.html" target="_blank" rel="noopener">Live Science</a>)</p></div>
<p><span style="font-weight: 400;">It wasn’t just wildfires. The fire that broke out in Grenfell Tower in West London last June claimed </span><a href="http://www.bbc.com/news/uk-40301289" target="_blank" rel="noopener"><span style="font-weight: 400;">71 lives</span></a><span style="font-weight: 400;"> and sparked a public outcry for stricter building regulations around fire safety. The </span><a href="http://www.bbc.com/news/uk-england-london-40272168" target="_blank" rel="noopener"><span style="font-weight: 400;">material used as cladding</span></a><span style="font-weight: 400;"> to wrap the outer part of the building came under scrutiny as it was extremely flammable and contributed to the rapid spread of the flames. </span></p>
<p><span style="font-weight: 400;">To prevent further disasters, architects, builders and policymakers need to reexamine the materials that go into building people’s homes, workplaces and public facilities. </span></p>
<h2><b>Materials Matter</b></h2>
<p><span style="font-weight: 400;">Steel is one of the most popular materials for construction as it is 100 percent recyclable, cost-effective and easy to work with. Moreover, </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">’s </span><a href="https://constructsteel.org/news/worldsteel-commissions-fact-sheets-series" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Steel Construction Fact Sheet</span></i></a><span style="font-weight: 400;"> shows that steel is the most-researched and best-understood construction material available today. Its inherent characteristics and widely-available reinforcement options make steel the safest construction material for fire resistance. </span></p>
<div id="attachment_13637" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance.jpg" target="_blank" rel="noopener"><img class="wp-image-13637" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-1024x409.jpg" alt="A steel structure under construction." width="1000" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-1024x409.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-800x320.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-768x307.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">eel is one of the strongest construction materials under high heat. (Source: <a href="http://cic-cbc.com/" target="_blank" rel="noopener">CIC</a>)</p></div>
<p><span style="font-weight: 400;">Fire resistance refers to the duration of time a building can withstand the load of the building, limit the passage of flames and gases and insulate the building against rising temperatures during a fire. </span></p>
<p><span style="font-weight: 400;">Steel is considered to be a </span><a href="http://www.imoa.info/molybdenum-uses/molybdenum-grade-stainless-steels/architecture/fire-resistance.php" target="_blank" rel="noopener"><span style="font-weight: 400;">fire-resistant material</span></a><span style="font-weight: 400;"> because it can retain all of its strength in temperatures up to 370ºC (700ºF). At 500ºC (930ºF), it loses 30 percent of its strength and at temperatures above 538ºC (1000ºF), unprotected steel loses close to half of its strength. </span></p>
<p><span style="font-weight: 400;">To put things into perspective, aluminum starts to decrease in strength when temperatures rise above 100ºC (212ºF), and at 204ºC (400ºF), aluminum loses 60 percent of its strength. Copper also loses 25 percent of its strength at 204ºC (400ºF).</span></p>
<h2><b>Putting Materials to the Test</b></h2>
<p><a href="https://www.nickelinstitute.org/TechnicalLibrary/Technical%20Series/StainlessSteelforDurability_Fire_ResistanceandSafety_10042_.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Darchem Engineering </span></a><span style="font-weight: 400;">conducted the first-ever fire-resistance test in 1990 comparing galvanized steel, stainless steel, aluminum and fiberglass. Each material was exposed to temperatures from 1000 to 1050ºC (1832 to 1922ºF) for a period of 5 minutes. Both types of steel passed with minimal damage, while aluminum collapsed after 26 seconds, and fiberglass collapsed almost immediately. </span></p>
<div id="attachment_13636" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test.jpg" target="_blank" rel="noopener"><img class="wp-image-13636" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-1024x576.jpg" alt="Four different materials undergoing a fire resistance test." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Fire-resistance tests show that stainless steel is one of the most fire-resistant materials available. (Source: <a href="http://blog.applus.com/extended-application-of-fire-resistance-test/" target="_blank" rel="noopener">Applus</a>)</p></div>
<p><span style="font-weight: 400;">They also conducted a </span><a href="http://www.imoa.info/molybdenum-uses/molybdenum-grade-stainless-steels/architecture/fire-resistance.php" target="_blank" rel="noopener"><span style="font-weight: 400;">2-hour test</span></a><span style="font-weight: 400;"> with the same materials exposed to temperatures from 552 to 555ºC (1026 to 1032ºF). For stainless steel, the testing time was extended to 3 hours and it still had the least amount of damage out of all the materials. Galvanized steel passed the 2-hour mark, but did produce some molten zinc. Aluminum failed after 12 minutes, while fiberglass gave out in 6 minutes. </span></p>
<p><span style="font-weight: 400;">The results showed that steel, especially stainless steel, is the most fire-resistant material. However, one can never be safe enough when it comes to fire safety, and there are several ways to increase the fire resistance of steel that fall into 3 major categories. </span></p>
<h2><b>Passive Fire Protection</b></h2>
<p><span style="font-weight: 400;">Passive fire protection methods include boards, sprays and films that insulate the steel surface or structure against high temperatures. Fire protection boards are the most common type of passive fire protection as they can be customized and designed to fit the interior of the building. However, they are quite labor-intensive and costly compared to other options. </span></p>
<div id="attachment_13635" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards.jpg" target="_blank" rel="noopener"><img class="wp-image-13635" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-1024x320.jpg" alt="Blue boards cover the inside of a steel building." width="1000" height="313" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-1024x320.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-800x250.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-768x240.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Boards are the most common types of passive fire protection. (Source: <a href="http://www.ipcom.be/activities/passive-fire-protection" target="_blank" rel="noopener">IPCOM</a>)</p></div>
<h2><b>Active Fire Protection </b></h2>
<p><span style="font-weight: 400;">Active fire protection refers to any automatic or manual measure that can be taken to detect or fight fires. These include water sprinkler systems, alarms, smoke detectors, first responders and more. With advancements in AI and smart sensors, active fire protection will see vast improvements in the years to come and software systems will likely play a great role in fire prevention and protection. </span></p>
<div id="attachment_13638" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System.jpg" target="_blank" rel="noopener"><img class="wp-image-13638" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-1024x640.jpg" alt="A sprinkler on the ceiling for fire protection." width="1000" height="625" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-1024x640.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-800x500.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-768x480.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System.jpg 1080w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The majority of active fire protection measures will become automated. (Source: <a href="https://www.frontierfireprotection.com/fire-sprinkler-system-deficiencies/" target="_blank" rel="noopener">Frontier Fire</a>)</p></div>
<h2><b>Intumescent fire protection</b></h2>
<p><span style="font-weight: 400;">Intumescent fire protection includes paint-like substances that swell up in high temperatures and act as insulation against the heat. Typically, the intumescent substance will become </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Fire.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">50 times thicker</span></a><span style="font-weight: 400;"> than its original state at about 200-250°C, well before steel undergoes any structural damage. Recently, intumescent paints have become much more prominent than passive types of fire protection as they are cost-effective, and can be applied on and off-site saving builders time and money.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/SOZJzGOsfBA?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">Most recently, scientists and engineers from </span><a href="http://www.ntu.edu.sg/Pages/home.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Nanyang Technological University</span></a><span style="font-weight: 400;"> (NTU) and national industrial developer </span><a href="http://www.jtc.gov.sg/Pages/default.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">JTC Corporation</span></a><span style="font-weight: 400;"> came up with a new intumescent fire protection paint called Firoshield. It is much cheaper than other types of intumescent paint and takes half the time to apply. The innovation will allow steel buildings to maintain its structural integrity for </span><a href="http://www.straitstimes.com/singapore/singapore-developed-fire-resistant-coating-firoshield-cuts-costs-application-time-by-half" target="_blank" rel="noopener"><span style="font-weight: 400;">2 hours with only 5 layers of paint</span></a><span style="font-weight: 400;">, compared to the 15 layers required by other paints. </span></p>
<p><span style="font-weight: 400;">Such innovations are expected to reinforce the safety of steel buildings, giving people more time for evacuation and limiting the spread of smoke and flames. On a final note, the fire-resistant qualities of steel should be taken into consideration not only for building frames and exteriors, but also for staircases, doors and other parts of a building that must stay intact for safe evacuations as well as for the safety of first responders. </span></p>
<p>&nbsp;</p>
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					<item>
				<title>POSCO’s PosMAC Leads a New Generation of Specialized Steel</title>
				<link>https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/</link>
				<pubDate>Wed, 02 Nov 2016 13:28:39 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[corrosion]]></category>
		<category><![CDATA[Galvanized steel]]></category>
		<category><![CDATA[global market]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[magnesium]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[PosMAC]]></category>
		<category><![CDATA[Renewable Energy India]]></category>
		<category><![CDATA[rust]]></category>
		<category><![CDATA[World Premium Products]]></category>
									<description><![CDATA[For many industries, steel is considered as one of the most important foundational materials. As an alloy of iron, notable properties of the metal include its]]></description>
																<content:encoded><![CDATA[<p>For many industries, steel is considered as one of the most important foundational materials. As an alloy of iron, notable properties of the metal include its strength and durability.</p>
<p>However, like any other material, it has its limits. Corrosion is a common issue that affects iron’s durability, and environmental factors such as salt and pollution can cause further harm to the metal’s overall state.</p>
<p>To combat this, POSCO has created a specialized galvanized steel called <a href="https://newsroom.posco.com/en/posmac-revolutionary-steel/" target="_blank">PosMAC</a> (POSCO Magnesium Alloy Coating Product), which is guaranteed to last five to ten times longer than standard steel due to its newly formulated composition.</p>
<p style="text-align: center;"><iframe src="//www.youtube.com/embed/YZHMRDeuDa0" width="560" height="314" allowfullscreen="allowfullscreen"></iframe></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>PosMAC’s Unique Qualities</strong></p>
<p><img class="aligncenter size-full wp-image-9812" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01.jpg" alt="POSCO’s PosMAC Leads a New Generation of Specialized Steel" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_01-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>Galvanized steel has a special coating created from zinc that protects it from rust over time due to contaminants in the air. Yet, it still remains susceptible to corrosion &#8212; the primary zinc layer can easily be broken down, and potentially create more damage to the iron.</p>
<p>PosMAC, however, has an outer layer made from a combination of zinc, aluminum and magnesium that allows it to outlast galvanized steel’s zinc-only layer.</p>
<p>This mixture creates a protective film layer called simonkolleite when PosMAC’s coating is exposed. Simonkolleite is a stable compound that forms from the presence of magnesium, which then turns into an extra barrier of protection on top of its external layer.</p>
<p>PosMAC’s special coating also has a greater hardness than that of other steels, which reduces contamination during processing and minimizes the incurrence of scratches.</p>
<p>But the most remarkable aspect of simonkolleite is how it “heals” exposed parts of steel. Usually, when a surface is exposed, rust forms. However, with PosMAC, the simonkolleite layer gradually coats the vulnerable portion to prevent it from further corroding.</p>
<p>&nbsp;</p>
<p><strong>The Uses of Specialized Steel</strong></p>
<p><img class="aligncenter size-full wp-image-9808" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02.jpg" alt="POSCO’s PosMAC Leads a New Generation of Specialized Steel" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_02-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>Why is a highly corrosion-resistant steel like PosMAC considered so important? Because of its ability to withstand rust, it is considered a versatile material for painting, welding, construction processes and even raising livestock – all processes that require a lasting and high-strength metal to support prolonged usage.</p>
<p>It is ideal for manufacturing electronics and for automotive uses, and since it can survive high temperatures and environments with high moisture levels, it can be utilized in structures such as marine farms and subways.</p>
<p>&nbsp;</p>
<p><strong>Affordably Effective</strong></p>
<p><img class="aligncenter size-full wp-image-9809" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03.jpg" alt="POSCO’s PosMAC Leads a New Generation of Specialized Steel" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_03-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>PosMAC is considered cost-effective because of its high durability – with less corrosion, less is spent on maintenance and replacement fees. It also does not require a post-coating process like unplated steel, which also shaves costs.</p>
<p><a href="https://newsroom.posco.com/en/solar-energy-development-key-future-energy/" target="_blank">Solar panels</a> have become an important area where the use of specialized steel, such as PosMAC, is necessary. These renewable energy sources require stable structures that can last beyond 20 to 30 years, and as a result, are expensive to build. PosMAC ensures longevity, which saves money in the long run.</p>
<p>&nbsp;</p>
<p><strong>A New Rendition of POSCO Steel</strong></p>
<p><img class="aligncenter size-full wp-image-9810" src="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04.jpg" alt="POSCO’s PosMAC Leads a New Generation of Specialized Steel" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/11/1300x550_04-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>PosMAC is one of the many examples that showcase POSCO’s status as a company creating premium and innovative products for the global market. The company has been named as the <a href="https://newsroom.posco.com/en/posco-named-worlds-competitive-steelmaker-7th-consecutive-year/" target="_blank">“World’s Most Competitive Steel Company”</a> for 7 consecutive years, and continues to supply the world with high-quality steel to run a wide span of industries.</p>
<p>Thanks to PosMAC, POSCO’s reliable and corrosion-resistant steel solution, the standard face of steel has been revolutionized for the overall betterment of infrastructure and commerce.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-9282" src="https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article.jpg" alt="Related Article" width="1300" height="76" srcset="https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article-800x47.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article-768x45.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2016/08/Related-Article-1024x60.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p><a href="https://newsroom.posco.com/en/posmac-shines-renewable-energy-india-2016-asias-largest-energy-trade-expo/" target="_blank">PosMAC Shines at Renewable Energy India 2016, Asia’s Largest Energy Trade Expo</a></p>
<p><a href="https://newsroom.posco.com/en/posmac-revolutionary-steel/" target="_blank">PosMAC: The Revolutionary Steel</a></p>
<p>&nbsp;</p>
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				<title>POSCO-America TSC to Strengthen in the World Premium Product Markets</title>
				<link>https://newsroom.posco.com/en/posco-america-strengthens-tsc/</link>
				<pubDate>Mon, 23 Mar 2015 10:48:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[Early Vendor Involvement]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy steel]]></category>
		<category><![CDATA[Engineering Procurement & Construction]]></category>
		<category><![CDATA[EPC]]></category>
		<category><![CDATA[EVI]]></category>
		<category><![CDATA[Galvanized steel]]></category>
		<category><![CDATA[GI]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global POSCO]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Houston]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Mexico City]]></category>
		<category><![CDATA[MOSCO TSC]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO Mexico]]></category>
		<category><![CDATA[Posco the Great]]></category>
		<category><![CDATA[POSCO-America]]></category>
		<category><![CDATA[solution-based]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[Technical Service Center]]></category>
		<category><![CDATA[TSC]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[World Premium]]></category>
									<description><![CDATA[POSCO-America TSC (Technical Service Center) is strengthening its technical services and solution-based marketing support for its US and Mexican clients. The]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/11.png"><img class="aligncenter wp-image-5991 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/11-1024x551.png" alt="1" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/11-1024x551.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/11-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/11-768x413.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/11.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 10pt;">POSCO-America TSC (Technical Service Center) is strengthening its technical services and solution-based marketing support for its US and Mexican clients. The company opened last year with two offices in Mexico City, the capital and largest city in Mexico; and Birmingham, Alabama. Past January, it opened one more place of business in Houston, Texas. Based in these three cities, POSCO-America TSC is engaging in technical services and EVI (Early Vendor Involvement) activities for its clients in North and Central America, in which automotive and energy steel products are in high demand. Mexico is a global automotive industry hub. World’s top-notch automakers such as Nissan, GM and Volkswagen have active business operations in the country.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/21.png"><img class="aligncenter wp-image-5995 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/21-1024x550.png" alt="2" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/21-1024x550.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/21-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/21-768x412.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/21.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 10pt;">POSCO-America TSC Mexico City is currently focusing on automotive industry, providing technical services while working hard to develop new clients. It is also pursuing a certificate in automotive steel products. In an effort to increase the sales of steel products produced by POSCO and its local sales unit, POSCO-Mexico, the company is exchanging information with local processing centers and distribution corporations. POSCO-America TSC is scheduled to open a new business operation in Detroit, Michigan, within this year. Many global automobile manufacturers have headquarters and R&amp;D centers in the city. Once it is opened, the Detroit office will dedicate itself to providing technical services for car companies in North America, as POSCO-America TSC Birmingham does.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/31.png"><img class="aligncenter wp-image-5994 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/31-1024x550.png" alt="3" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/31-1024x550.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/31-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/31-768x412.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/31.png 1350w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 10pt;">Houston along with Scotland’s Aberdeen are two of the global energy industry hubs.  Located in Houston are companies from various sectors of the energy industry, such as Exxon Mobil, Shell, EPC (Engineering, Procurement &amp; Construction) corporations and equipment fabricators. For this reason, POSCO-America TSC Houston is striving to get information about new business opportunities, by engaging closely with its key clients. As a result of all these efforts, POSCO-America TSC successfully signed a contract to supply GI (galvanized steel) products to a major US truck maker. Upon hearing that the GI materials the truck maker had been supplied were often flawed, POSCO-America TSC proposed a solution, in an effort to win trust from the company (and it worked perfectly!). The employees of POSCO-America TSC Mexico City demonstrate a high level of satisfaction with their everyday lives, due much to mild climate and friendly locals.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/4.png"><img class="aligncenter wp-image-5993 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/4-1024x551.png" alt="4" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/4-1024x551.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/4-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/4-768x413.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/4.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 10pt;">In addition, they take a great pride in representing POSCO’s automotive and energy steel business in the country with great growth potential. Living up to the motto, ‘POSCO the Great’, all the employees of POSCO-America TSC will enhance its efforts to provide its clients with upgraded technical services and solution-based marketing support. In addition to pursuing a certificate in automotive steel products, POSCO-America TSC will seek to strengthen partnership with key clients through more frequent contact with them. The company also plans to form a consultative group with local manufacturers, to improve the quality of its products.</span></p>
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