POSCO was the first in the global steel industry to be acknowledged for sustainability at the 10th Renewable Energy India (REI) expo, a three-day event organised by UBM India from 7th to 9th September, 2016 at the India Expo Center in Greater Noida. Over the years, the show has established itself as an important event for the Asia-Pacific region with more than 25,000 industry visitors. With 40 participating countries, over 650 exhibitors, more than 1000 delegates and the presence of several renowned Indian/global brands, the 2016 REI expo witnessed participation from the solar, wind, bio-mass/fuel, small hydro, geothermal and energy efficiency sectors.
POSCO-India (under the direction of Chairman & Managing Director Gee Woong Sung) participated at the REI 2016 Expo by jointly sharing the exhibit space with Ganges Internationale (a client and India’s main solar structure manufacturer), intending to popularize PosMAC steel in the solar panel market in India. At present, Ganges International is procuring PosMAC steel from POSCO, making solar structures and supplying it to end users. During the expo, POSCO-India intensively promoted the application of PosMAC in the solar industry through targeting major IPP and EPC companies such as Adani, NEXTracker, Acme, etc.
The demand for highly durable PosMAC is on the rise and POSCO-India aims to make it a widely used product in the solar power industry by strengthening the sales of POSCO’s solutions marketing and World Premium (WP) products in India. The exhibition gave a great platform for POSCO to interact with visitors from varied industries and from different countries across the globe. It was a remarkable opportunity to promote PosMAC as well as to identify the customer needs. The visitors and potential clients showed keen interest for the product, made queries on product specifications and seemed quite impressed with the benefits offered by PosMAC.
Owing to the business interactions that took place during the expo, the PosMAC sales volume is expected to increase. POSCO-India aims to grab this opportunity and accelerate the PosMAC sales by strengthening solution marketing and taking advantage of the growing solar energy market in India.