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		<title>efficient cars &#8211; Official POSCO Group Newsroom</title>
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            <title>efficient cars &#8211; Official POSCO Group Newsroom</title>
            <link>https://newsroom.posco.com/en</link>
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        <currentYear>2017</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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				<title>7 Ways POSCO is Building a More Sustainable World</title>
				<link>https://newsroom.posco.com/en/7-ways-posco-building-sustainable-world/</link>
				<pubDate>Fri, 21 Apr 2017 17:00:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[corrosion]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[efficient cars]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[Green Building]]></category>
		<category><![CDATA[li-ion]]></category>
		<category><![CDATA[li-ion batteries]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[lithium extraction]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[POSCO humans]]></category>
		<category><![CDATA[PosMAC]]></category>
		<category><![CDATA[Renewable Energy India]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable building]]></category>
		<category><![CDATA[sustainable energy]]></category>
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									<description><![CDATA[Ranked as the 35th most sustainable corporation in the world by the Global 100 and having been listed on the Dow Jones Sustainability Index for 12 straight]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Ranked as the </span><a href="https://newsroom.posco.com/en/global-100-most-sustainable-companies/" target="_blank" rel="noopener"><span style="font-weight: 400;">35th most sustainable corporation in the world</span></a><span style="font-weight: 400;"> by the Global 100 and having been </span><a href="https://newsroom.posco.com/en/posco-listed-djsi-12-consecutive-years-first-world-steel-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">listed on the Dow Jones Sustainability Index</span></a><span style="font-weight: 400;"> for 12 straight years, POSCO is proud of its work in building a more sustainable world.  </span></p>
<p><span style="font-weight: 400;">Advancements in products, production methods, and new technologies have helped POSCO expand the expectations of what a sustainable steel company should be.  </span></p>
<p><b>In honor of Earth Day, </b><b><i>The Steel Wire</i></b><b> takes a look back at seven recent initiatives &amp; breakthroughs from the last year that have helped POSCO become an industry leader in sustainable development. </b></p>
<h2><b>POSCO GIGA STEEL: Lighter for EVs, Less Production Emissions</b></h2>
<p><span style="font-weight: 400;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_04.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-11467 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_04.jpg" alt="POSCO GIGA STEEL: Lighter for EVs, Less Production Emissions" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_04.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_04-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_04-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_04-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><br />
</a>As the auto industry heads toward producing lighter, more fuel efficient vehicles, they need materials that are both strong and light. Car bodies manufactured with POSCO GIGA STEEL and other advanced high strength steels could see a </span><a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener"><span style="font-weight: 400;">26% reduction in total weight</span></a><span style="font-weight: 400;">. Also, based on its life cycle assessment measuring carbon dioxide emissions from production to recycling, POSCO GIGA STEEL performs remarkably well as an eco-friendly material. According to the </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">World Steel Association</span></i></a><span style="font-weight: 400;">, steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount.</span></p>
<p>See how <a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener">POSCO GIGA STEEL offers an ideal material solution</a> for automakers looking to make more lightweight and fuel efficient cars.</p>
<h2><b>POSCO’s Smart Factory Introduces Artificial Intelligence</b></h2>
<p>When POSCO introduced artificial intelligence into its smart factory operations in February, they were able to create higher quality products using a more sustainable production method. Coating weight control is a highly sophisticated process that keeps the coating layer consistent. Quality can deviate depending on the worker, but with POSCO’s new AI technology they can ensure quality control while reducing wasted zinc during production.</p>
<p>Read more about how <a href="https://newsroom.posco.com/en/poscos-smart-factory-introduces-artificial-intelligence/" target="_blank" rel="noopener">POSCO is using AI and smart factory technology to make its operations more efficient and sustainable</a>.</p>
<h2><b>POSCO’s Advancements in Lithium Extraction Recharge the Battery Industry</b></h2>
<p><span style="font-weight: 400;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_01.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-11468 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_01.jpg" alt="POSCO’s Advancements in Lithium Extraction Recharge the Battery Industry" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_01.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_01-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_01-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_01-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/" target="_blank" rel="noopener"><br />
</a>Lithium extraction traditionally takes anywhere from 12-18 months using a slow evaporation technique. However, POSCO’s new extraction method, which came online in February of this year, takes from 8 hours up to one month while also offering a purity rate of 99.9% and increasing the lithium recovery rate to over 80%, which reduces the resources needed for extraction making the process more sustainable and eco-friendly. Also, in a first for the industry, POSCO developed a way to extract lithium from recycled batteries. Both of these innovations have helped create more eco-friendly processes for an industry that is expected to grow exponentially in coming years.</span></p>
<p><span style="font-weight: 400;">Find out more about </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s developments in lithium extraction and its efforts to reshape the industry</span></a><span style="font-weight: 400;">.</span></p>
<h2><b>POSCO Expands Production of its Non-Oriented Silicon Steel for Electric Vehicle Drive Motors</b></h2>
<p>Top-grade non-oriented silicon steel is a core ingredient in high-efficiency premium consumer electronics and electric vehicles. It is an environmentally-friendly material that saves energy and reduces CO2 emissions. With the completion of its non-oriented silicon steel (Hyper NO) facility on February 20, production has increased from 80,000 to 160,000 tons, which is enough to supply parts for approximately 2.6 million electric vehicle drive motors.</p>
<p><a href="https://newsroom.posco.com/en/posco-expands-production-non-oriented-silicon-steel/" target="_blank" rel="noopener">Read more about POSCO’s efforts</a> secure its position as a leading supplier to the growing electric vehicle market.</p>
<h2><b>POSCO Humans Selected as Innovation Leader for Sustainable Solar Power Development</b></h2>
<p><span style="font-weight: 400;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_02.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-11469 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_02.jpg" alt="POSCO Humans Selected as Innovation Leader for Sustainable Solar Power Development" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_02.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_02-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_02-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_02-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><a href="https://newsroom.posco.com/en/posco-humans-selected-innovation-leader-sustainable-solar-power-development/" target="_blank" rel="noopener"><br />
</a>POSCO Humans received excellent evaluations last January for its steel structures that were built for solar facility installations. In particular, POSCO Humans received high marks for its structure that are used exclusively for floating solar power generation facilities and exclusive bolts that utilize PosMAC. It is a bolt-assembled structure that eliminates the need for hole machining and special tools.</span></p>
<p><a href="https://newsroom.posco.com/en/posco-humans-selected-innovation-leader-sustainable-solar-power-development/" target="_blank" rel="noopener">Discover how POSCO developed floating solar panels using PosMAC</a>.</p>
<h2><b>POSCO’s World Premium Stainless Steel Shows No Corrosion After 18 Years at Incheon Airport</b></h2>
<p><span style="font-weight: 400;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_03.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-11470 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_03.jpg" alt="POSCO’s World Premium Stainless Steel Shows No Corrosion After 18 Years at Incheon Airport" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_03.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_03-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_03-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/POSCO_content_watermark_1300x550_170421_03-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><a href="https://newsroom.posco.com/en/stainless-steel-adds-strength-beauty/" target="_blank" rel="noopener"><br />
</a>The first passenger terminal at Incheon International Airport was built in 2001 using </span><a href="http://www.posco.co.kr/homepage/docs/eng5/jsp/product/info/s91e8000010c.jsp" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s 446M steel</span></a><span style="font-weight: 400;">, and after 18 years, few signs of corrosion have been seen. Building exteriors and roofs are the most visible parts of buildings, while also being the most vulnerable to corrosion. Materials used in their construction should be both corrosion-resistant and aesthetically pleasing. Therefore, when planning for the second terminal, they decided to use the same type of steel along with the application of the bead blast process that will create a rough texture on the roof to lower the reflectivity rate for aircraft pilots during take-offs and landings.</span></p>
<p><span style="font-weight: 400;">Find out how </span><a href="https://newsroom.posco.com/en/stainless-steel-adds-strength-beauty/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s stainless steel products offer decorative and durable interior and exterior options</span></a><span style="font-weight: 400;"> in buildings.</span></p>
<h2><b>PosMAC Shines at Renewable Energy India </b></h2>
<p><span style="font-weight: 400;">PosMAC was recognized at the Renewable Energy India expo for its unique properties that make it uniquely suited for solar energy development. PosMAC is not just lightweight, it is also non-corrosive and durable enough to last 20-30 years.</span></p>
<p><span style="font-weight: 400;">Find out more about </span><a href="https://newsroom.posco.com/en/posmac-shines-renewable-energy-india-2016-asias-largest-energy-trade-expo/" target="_blank" rel="noopener"><span style="font-weight: 400;">PosMAC at the Renewable Energy India expo</span></a><span style="font-weight: 400;">, or find out more </span><a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">about PosMAC</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
<p>Throughout April &amp; May, The Steel Wire will explore the uses and benefits of POSCO GIGA STEEL and what POSCO is doing to lead the industry with new automotive steel solutions.<b>  <b> </b><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener">Subscribe to our newsletter today</a>.</strong></b></p>
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				<title>POSCO GIGA STEEL Increases Strength, Improves Safety in Autos</title>
				<link>https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/</link>
				<pubDate>Fri, 21 Apr 2017 10:00:56 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto manufacturers]]></category>
		<category><![CDATA[automobile industry]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[car makers]]></category>
		<category><![CDATA[car safety standards]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[crash safety]]></category>
		<category><![CDATA[crash test safety]]></category>
		<category><![CDATA[crashworthiness]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[efficient cars]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[formability]]></category>
		<category><![CDATA[G4 Rexton]]></category>
		<category><![CDATA[IIHS]]></category>
		<category><![CDATA[injuries]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[NHTSA]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[solution]]></category>
		<category><![CDATA[ssangyong]]></category>
		<category><![CDATA[Ssangyong Motor]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Over the last 60 years, consumers, automakers, and regulatory agencies have been looking for ways to build cars that are safer for their passengers. The steel]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Over the last 60 years, consumers, automakers, and regulatory agencies have been looking for ways to build cars that are safer for their passengers. The steel industry has responded by offering material solutions that are stronger and able to absorb more powerful impacts. POSCO GIGA STEEL is one of those solutions. It offers automobile manufacturers a unique solution that is both extremely strong and easily formable &#8211; helping car makers build cars that are stronger and safer.<br />
</span></p>
<h2><b>Increasing Safety Requirements Demand Stronger Steel</b></h2>
<p>With an increasing awareness about car safety &#8211; governments and regulatory agencies have been passing stricter safety regulations for autos. At the same time, consumers began demanding better protections, and car makers began building safer vehicles. While there are many factors to consider in building a safer car &#8211; airbags, seatbelts, glass type &#8211; the <a href="http://www.poscopac.com/eng/sub02/02.php" target="_blank" rel="noopener">crashworthiness, or structural integrity, of the car’s body frame is one of the most critical</a>.</p>
<p>In 1975 the average vehicle was manufactured with 55.9% mild steel and just 3.6% medium and high strength steels. By 2007, the percentage of medium and high strength steels used in an average car had <a href="http://www.autosteel.org/~/media/Files/Autosteel/Great%20Designs%20in%20Steel/GDIS%202011/20%20-%20Jody%20Hall%20-%20Evolution%20of%20Advanced%20High-Strength%20Steels%20in%20Automotive%20Applications.pdf" target="_blank" rel="noopener">increased by more than 230%</a>. In the seventies, steel companies simply did not have the technology to make the steel that they can produce today because while it was strong, it was brittle and difficult to work with. Today, innovations in steel technology have given car makers the ability to use a variety of advanced high-strength steels (AHSS) that exceed 1,000MPa &#8211; meaning it can withstand more than 100 kilograms-force per square millimeter &#8211; because they are both strong and formable.</p>
<p><span style="font-weight: 400;">To demonstrate how far we come in terms of building stronger, safer vehicles, watch this crash test performed by the IIHS for their 50th anniversary with a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu.<br />
</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/C_r5UJrxcck?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<h2><b></b><b>POSCO GIGA STEEL, the Industry&#8217;s New Standard for Strength and Formability</b></h2>
<p><span style="color: #ff0000;"><span style="color: #000000;">With a tensile strength of more than 1,000MPa, <a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener">POSCO GIGA STEEL falls in the strongest categories of steel available to auto manufacturers today</a>. In addition to providing the strength needed to meet safety regulations, POSCO GIGA STEEL is also idea</span></span>l because of its formability and processability.</p>
<p>While recent years have seen ultra strength steels come on to the market with tensile ratings above 1,000MPa, these have often been rigid and brittle, making them difficult to process and mold into workable parts. POSCO GIGA STEEL bridges that gap by offering an automotive steel solution with high ductility and high tensile strength. This unique technology makes POSCO GIGA STEEL a unique fit for automakers seeking materials that can be processed into complex parts while also offering the highest levels of strength and safety for consumers.</p>
<p>Because of the combination of both strength and formability, SsangYong Motor unveiled their new G4 Rexton SUV with a body frame that contains 63% POSCO GIGA STEEL &#8211; the highest ratio ever achieved in a body frame design. Manufacturers like SsangYong Motor can use such high ratios of AHSS because of the technological advancements that have improved its formability in line with its improvements in strength.</p>
<div id="attachment_11275" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/SsangYong-Motor-Rexton-frame.jpg" target="_blank" rel="noopener"><img class="wp-image-11275" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/SsangYong-Motor-Rexton-frame.jpg" alt="SsangYong Motor's G4 Rexton frame" width="640" height="352" /></a><p class="wp-caption-text">The body frame of SsangYong Motor&#8217;s new G4 Rexton is manufactured with 63% POSCO GIGA STEEL.</p></div>
<h2>Testing the Strength of POSCO GIGA STEEL and Aluminum</h2>
<p><span style="color: #ff0000;"><span style="color: #000000;">As lightweighting has become a priority for car makers seeking to build more fuel efficient cars, many have been looking toward alternative materials to step in as a substitute for steel. However, while offering certain benefits in weight, these alternative materials offer tradeoffs in strength and formability.</span> </span>On the other hand, POSCO GIGA STEEL offers an ideal solution in terms of strength, weight, and formability for auto manufacturers that must adhere to safety and environmental regulations along with consumer demand.</p>
<p>To compare the strength and impact energy absorption of POSCO GIGA STEEL (CR1180TRIP) and aluminum (Al5083), researchers at the KAIST National Center for Standard Reference Data performed an experiment in which a projectile was fired at three equidistantly spaced pieces of POSCO GIGA STEEL and aluminum.</p>
<p>Traveling at 185 meters per second, researcher Park Myung-joon noted that &#8220;the projectile ripped through all three pieces of aluminum while not even breaking one sheet of the POSCO GIGA STEEL.&#8221; Saying, &#8220;This experiment helped demonstrate how POSCO GIGA STEEL is more than three times stronger than aluminum making it ideal for automotive applications.&#8221;</p>
<p>Watch the video below to see how the experiment was designed, set up, and carried out.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/B9YEsE2NfnE?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p style="text-align: left;">POSCO GIGA STEEL is seeing increasing demand with car makers as they realize the dual benefits of strength and formability. At the Seoul Motor Show last month, Renault Samsung Motors and Chevrolet both unveiled new vehicles that were made using POSCO GIGA STEEL instead of aluminum &#8211; boosting the car body&#8217;s strength and safety for passengers.</p>
<div id="attachment_11380" style="width: 661px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/samsun-renault.png" target="_blank" rel="noopener"><img class="wp-image-11380 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/samsun-renault.png" alt="Renault Samsung's QM6 boasts excellent safety standards due to POSCO GIGA STEEL’s increased strength and high formability. " width="651" height="435" /></a><p class="wp-caption-text">Due to POSCO GIGA STEEL’s increased strength and high formability, the new Renault Samsung QM6 was able to maintain excellent safety standards with easy integration into its production process.</p></div>
<p style="text-align: left;"><span style="color: #ff0000; font-weight: 400;"><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><span style="color: #000000;">POSCO GIGA STEEL is unique</span></a> </span><span style="font-weight: 400;">because it combines both strength and formability. With strength more than three times stronger than aluminum and with formability properties that allow it to be made into complex auto parts &#8211; POSCO GIGA STEEL is the most ideal solution for car makers today.</span></p>
<p><span style="font-weight: 400;">Throughout April &amp; May, </span><i><span style="font-weight: 400;">The Steel Wire</span></i><span style="font-weight: 400;"> will explore the uses and benefits of POSCO GIGA STEEL and what POSCO is doing to lead the industry with new automotive steel solutions.</span></p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>. </strong></p>
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				<title>POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry</title>
				<link>https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/</link>
				<pubDate>Wed, 12 Apr 2017 10:00:42 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto manufacturers]]></category>
		<category><![CDATA[auto materials]]></category>
		<category><![CDATA[automaker]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automobile expert]]></category>
		<category><![CDATA[automobile material]]></category>
		<category><![CDATA[automobile steel]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[car manufacturer]]></category>
		<category><![CDATA[car steel]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[efficient cars]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[future cars]]></category>
		<category><![CDATA[giga steel]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[lightweight steel]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable car]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ultra high strength steel]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this, automakers are searching for materials that are both lighter and stronger so that they can build safer and more efficient cars. As the world’s fourth largest steelmaker, POSCO provides advanced steel solutions to meet these challenges.  </span></p>
<p><span style="font-weight: 400;">POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for </span><span style="font-weight: 400;">10% of the global automotive steel sheet market</span><span style="font-weight: 400;">. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL.</span></p>
<h2><b>POSCO GIGA STEEL, the Beginning of a New Era </b></h2>
<p><span style="font-weight: 400;">POSCO GIGA STEEL represents the apex of steel technology as it is lightweight, strong, and highly formable &#8211; exactly what automakers are looking for. Innovations in POSCO’s manufacturing processes reduce both its production emissions and price, making it a more sustainable and affordable option for car makers compared to other lightweight materials. See how POSCO GIGA STEEL is opening a new era for automotive steel in the video below.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/AuibHcF8Jjs?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<h2><b>POSCO GIGA STEEL Provides Strength &amp; Safety </b></h2>
<p><span style="font-weight: 400;">Automotive steel is categorized according to its tensile strength. POSCO GIGA STEELS fall into the highest category, which includes steels with a tensile strength rated at more than 1 GPa (Gigapascal), meaning it can withstand more than 100 kilograms-force per square millimeter. In the past, steels with tensile strength ratings this high have been problematic for automakers as they had low ductility and elongation properties. </span></p>
<p><span style="font-weight: 400;">What makes POSCO GIGA STEEL the ideal material for automakers is its ability to both bend and withstand an immense amount of weight and pressure. </span><span style="font-weight: 400;">POSCO’s ultra high strength giga steel has up to three times more formability than other types of comparable steel on the market, making it ideal for manufacturers.</span></p>
<p><span style="font-weight: 400;">A car’s safety can also be enhanced significantly when POSCO GIGA STEEL is applied to a vehicle’s BIW (body in white) or front and back bumpers. POSCO GIGA STEEL is not only strong but has exceptional shock absorption during impact. </span></p>
<p><span style="font-weight: 400;">The strength and safety of POSCO GIGA STEEL have been tested and proven to meet the industry’s strictest safety standards. The </span><a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO Body Concept-Electric Vehicle (PBC-EV)</span></a><span style="font-weight: 400;"> is a lightweight and safe car body for electric vehicles made with POSCO GIGA STEEL. In safety tests, </span><span style="font-weight: 400;">it received </span><a href="http://www.koreatimes.co.kr/www/news/biz/2017/02/123_205754.html" target="_blank" rel="noopener"><span style="font-weight: 400;">&#8220;five stars&#8221; from the Europe New Car Assessment Program</span></a><span style="font-weight: 400;"> and a &#8220;good&#8221; rating from the Insurance Institute for Highway Safety (IIHS) &#8211; the highest ratings one can receive from both organizations.</span></p>
<div id="attachment_10917" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg" target="_blank" rel="noopener"><img class="wp-image-10917 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg" alt="POSCO’s PBC-EV made with GIGA STEEL is both safe and lightweight." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL is both safe and lightweight.</p></div>
<h2><b>POSCO GIGA STEEL Helps Deliver Lightweight &amp; Sustainable Cars</b></h2>
<p><span style="font-weight: 400;">Strict regulations on fuel efficiency and carbon emissions continue to push automakers to look for </span><span style="font-weight: 400;">lighter materials to reduce the overall weight of vehicles</span><span style="font-weight: 400;">. However, because stricter safety regulations typically require using heavier body parts, automakers are looking for both strong and light materials to build their cars. <span style="color: #000000;">L</span></span><span style="color: #000000;">ightweight solutions can be found in some alternative materials, such as aluminum and carbon fiber composites, <a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener">but there are some drawbacks</a>. For example, although POSCO GIGA STEEL is heavier than aluminum (when measuring equal parts area and thickness), it is more than three times stronger. Therefore, less of it is needed to manufacture products that are as light or lighter than those made with aluminum.</span></p>
<p>Car bodies manufactured with POSCO GIGA STEEL and other advanced high strength steels could see a <a href="http://www.poscopac.com/eng/sub02/05_01.php">26% reduction in total weight</a> when compared to cars of the same size with internal combustion engines. Considering that the average body weight of medium-sized cars in the early 2000’s was 280-300 kg, this is a remarkable achievement for automakers today.</p>
<p><span style="font-weight: 400;">Also, based on its life cycle assessment measuring carbon dioxide emissions from production to recycling, POSCO GIGA STEEL performs remarkably well as an eco-friendly material. According to the </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount. Even after production, cumulative greenhouse gas emissions of vehicles made with steel is 10% lower when looking at the full life cycle.</span></p>
<h2><b>POSCO GIGA STEEL Offers an Affordable Option</b></h2>
<p><span style="font-weight: 400;">In automotive lightweighting, a reverse correlation often exists between price and weight. Lighter materials are typically more expensive and heavier materials usually have a lower price. POSCO GIGA STEEL helps bridge this gap by producing automotive steel that is both lightweight and cost-effective.  </span></p>
<p><span style="font-weight: 400;">Body parts made of POSCO GIGA STEEL can see significant cost savings. Alternative materials like aluminum can cost anywhere from 2.1 to 3.5 times more than POSCO GIGA STEEL. Additionally, current market prices of alternative materials are not expected to decrease over the next ten years.</span></p>
<p><span style="font-weight: 400;">Facing increasingly strict regulations, POSCO GIGA STEEL offers an ideal choice for automakers to build stronger, lighter, and more sustainable cars. According to POSCO Research Institute (POSRI), advanced high-strength steels (AHSS) like POSCO GIGA STEEL should see increased demand, accounting for 69% of total steel plates by 2023.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Throughout April &amp; May, </span><i><span style="font-weight: 400;">The Steel Wire</span></i><span style="font-weight: 400;"> will explore how POSCO is leading the automotive steel market with its innovative steel products like POSCO GIGA STEEL. </span><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>. </strong></p>
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