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		<title>economy &#8211; Official POSCO Group Newsroom</title>
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            <title>economy &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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				<title>Taking a Turn Towards the Future of Driverless Freight Transportation</title>
				<link>https://newsroom.posco.com/en/taking-turn-towards-future-driverless-freight-transportation/</link>
				<pubDate>Tue, 20 Mar 2018 09:24:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[Autonomous Rail Rapid Transit]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
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		<category><![CDATA[development]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[efficient]]></category>
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		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
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		<category><![CDATA[uber]]></category>
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									<description><![CDATA[Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for deliveries. Experts project the global e-commerce market is positioned be worth about </span><a href="https://www.enterpriseinnovation.net/article/game-changing-trends-evolving-e-commerce-market-501682565" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 4.5 trillion by 2021</span></a><span style="font-weight: 400;">, and in the U.S, </span><a href="http://www.businessinsider.com/the-global-ecommerce-landscape-report-2017-11" target="_blank" rel="noopener"><span style="font-weight: 400;">about half of all households</span></a><span style="font-weight: 400;"> have an Amazon Prime membership. </span></p>
<div id="attachment_13920" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" target="_blank" rel="noopener"><img class="wp-image-13920 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" alt="An American truck driver inside his truck." width="768" height="512" /></a><p class="wp-caption-text">The U.S. is headed towards a major shortage of truck drivers. (Source: <a href="https://www.nytimes.com/2017/05/22/insider/interviewing-truck-drivers-at-a-crossroads.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<p><span style="font-weight: 400;">However, the U.S. is short of about </span><a href="https://industrytoday.com/article/what-are-the-driving-factors-behind-the-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">30,000 to 35,000 drivers for every 750,000 trucks</span></a><span style="font-weight: 400;">, and the number of driver shortages may reach up to 245,000 by 2022. That’s because right now, the </span><a href="https://www.bloomberg.com/view/articles/2018-02-09/the-u-s-is-running-out-of-truckers" target="_blank" rel="noopener"><span style="font-weight: 400;">average age of truck drivers in the U.S. is 55</span></a><span style="font-weight: 400;">, and potential new recruits are choosing to sign up for construction or manufacturing jobs instead. </span></p>
<p><span style="font-weight: 400;">All this leads to climbing prices for freight transportation. Last December, at the peak of holiday deliveries, U.S. companies saw the </span><a href="https://www.dat.com/blog/post/year-ends-with-record-rates-and-ratios" target="_blank" rel="noopener"><span style="font-weight: 400;">highest monthly average rate for freight transportation since 2010</span></a><span style="font-weight: 400;">. The high operation costs and lower profit margins are putting a heavy strain on industries. Heading into 2018, companies have to compete for carriers as there is </span><a href="https://www.npr.org/2018/01/09/576752327/trucking-industry-struggles-with-growing-driver-shortage" target="_blank" rel="noopener"><span style="font-weight: 400;">just one truck available for every 12 loads</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">As a result, Major automakers are heavily invested in autonomous electric freight trucks such as Tesla, Volvo and Daimler, and there are many proponents of an eco-friendly, safe and driverless future for freight transportation. However, autonomous freight trucks are not a realistic option for companies just yet. At a time of transition between the old and the new, there is a serious lack of capacity in freight transportation, and companies are left to deal with the higher costs for delivery.  </span></p>
<h2><b>But good news right around the corner</b></h2>
<p><span style="font-weight: 400;">Although the driver shortage is a major concern, it is a natural phenomenon in the transition towards a safer, more sustainable and more efficient freight transportation industry. </span></p>
<div id="attachment_13922" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13922 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" alt="Uber’s autonomous truck parked in a parking lot." width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Uber’s autonomous freight trucks are in operation with a human safety driver on the highways of Arizona. (Source: <a href="http://www.futurecar.com/article-1996-1.html" target="_blank" rel="noopener">Future Car</a>)</p></div>
<p><span style="font-weight: 400;">Already, </span><a href="http://fortune.com/2018/03/06/uber-self-driving-trucks-arizona/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber has its autonomous trucks on the highways of Arizona</span></a><span style="font-weight: 400;">. Every truck does have a human driver present to take over anytime, and the company uses transfer hubs to transfer goods between highways and local roads. Autonomous trucks are the safest and most efficient for use on highways, so human drivers transport goods from highways to the final destination. The company is working to operate without human backup drivers in the near future. </span></p>
<div id="attachment_13923" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13923" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg" alt="Waymo’s autonomous truck being tested alongside a white van." width="800" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-800x419.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-768x402.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Waymo’s autonomous freight trucks have gone through almost a decade of testing and is now delivering supplies for Google in Atlanta. (Source: <a href="https://www.wired.com/2017/06/course-googles-waymo-building-self-driving-trucks/" target="_blank" rel="noopener">Wired</a>)</p></div>
<p><a href="https://www.reuters.com/article/us-autos-selfdriving-waymo/waymos-self-driving-trucks-to-haul-cargo-for-google-in-atlanta-idUSKCN1GL20W" target="_blank" rel="noopener"><span style="font-weight: 400;">Waymo is another company with autonomous trucks</span></a><span style="font-weight: 400;"> already in operation. Just this month, the company’s autonomous freight trucks started transferring equipment for Google data centers in Atlanta.</span></p>
<div id="attachment_13918" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg" target="_blank" rel="noopener"><img class="wp-image-13918" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg" alt="Embark’s autonomous truck heading out to the road." width="800" height="534" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-800x534.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-768x513.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Embark was the first company to complete a successful coast to coast run with an autonomous truck. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><a href="https://techcrunch.com/2018/02/06/embarks-self-driving-truck-drove-2400-miles-across-the-u-s/" target="_blank" rel="noopener"><span style="font-weight: 400;">Embark also has its autonomous trucks in operation</span></a><span style="font-weight: 400;">. Earlier this year, the company made a successful 2,400-mile trip from California to Florida with a human safety driver on board. The company has plans to commercialize its services in the coming years. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/6-cities-road-driverless-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>6 Cities On the Road to a Driverless Future</b></a></p>
<h2><b>Speeding up delivery</b></h2>
<p><span style="font-weight: 400;">Numerous other automotive and tech companies besides those mentioned above are getting ready for autonomous freight transportation. The faster autonomous freight trucks are able to operate commercially, the faster industries can cut costs, improve delivery times and reduce their carbon footprint.</span></p>
<p><span style="font-weight: 400;">This means software technology, high-capacity batteries as well as the right automotive materials will play a crucial role in the future of the freight transportation industry, as well as in related industries. This transformation will open up new business opportunities for automakers, software companies as well as steel manufacturers like POSCO. </span></p>
<p><span style="font-weight: 400;">For autonomous truck manufacturers looking for ultra-lightweight yet super strong materials for optimal fuel efficiency, POSCO developed </span><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">. The advanced high-strength steel (AHSS) material is 3 times stronger and 3.5 times cheaper than aluminum. Steel is also 100 percent recyclable and an electric vehicle made of AHSS requires 30 percent less energy than aluminum throughout its entire lifecycle. POSCO also developed a premium non-oriented electrical steel called Hyper NO for the most advanced and sustainable electric motors. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO also works with its auto partners to research and provide customized technology and materials solutions for their autonomous EVs. In the midst of a critical shortage of truck drivers, POSCO hopes to speed up autonomous EV adoption both for personal and commercial transportation and aid the transition into a more efficient and environmentally sustainable economy. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/money/4070028/american-truck-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time</span></a><span style="font-weight: 400;">. </span></p>
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					<item>
				<title>What Vietnam’s Booming Economy Means for Steelmakers</title>
				<link>https://newsroom.posco.com/en/vietnam-booming-economy-means-steelmakers/</link>
				<pubDate>Tue, 06 Mar 2018 23:05:11 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[cities]]></category>
		<category><![CDATA[construction industry]]></category>
		<category><![CDATA[economic growth]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[FDI]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[POSCO SS VINA]]></category>
		<category><![CDATA[Solution Planning]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[Steelmakers]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Vietnam]]></category>
									<description><![CDATA[Vietnam is the fastest growing economy in Southeast Asia: last year, the country recorded its highest economic growth at 6.81 percent, and the World Bank]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Vietnam is the fastest growing economy in Southeast Asia: last year, the country recorded its highest economic growth at </span><a href="http://vietnamnews.vn/economy/420495/gdp-growth-could-reach-7-in-2018-ssi.html#V7ohx1voEO6U4G8j.97" target="_blank" rel="noopener"><span style="font-weight: 400;">6.81 percent</span></a><span style="font-weight: 400;">, and the </span><a href="http://www.worldbank.org/en/country/vietnam/overview" target="_blank" rel="noopener"><span style="font-weight: 400;">World Bank</span></a><span style="font-weight: 400;"> predicts a repeat in 2018. As one of the world’s fastest developing countries, exports are expanding, foreign direct investment (FDI) is pouring in and new infrastructure is built every day. </span></p>
<div id="attachment_13866" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Hanoi.jpg" target="_blank" rel="noopener"><img class="wp-image-13866" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Hanoi.jpg" alt="Hanoi bustling with cars and motorcycles." width="600" height="320" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Hanoi.jpg 991w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Hanoi-800x427.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Hanoi-768x410.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">Cities like Hanoi are expanding at an increasing rate. (Source: <a href="https://www.channelnewsasia.com/news/business/vietnam-s-vingroup-starts-construction-on-car-factory-9182524" target="_blank" rel="noopener">Channel News Asia</a>)</p></div>
<p><span style="font-weight: 400;">Urbanization is also speeding up growth. By 2030, </span><a href="https://www.citylab.com/life/2017/01/southeast-asia-martin-prosperity-institute/511952/" target="_blank" rel="noopener"><span style="font-weight: 400;">more than 10 million people</span></a><span style="font-weight: 400;"> will reside in Ho Chi Minh City. Not only demographically, Vietnamese urban areas are getting bigger physically, with a spatial expansion rate of </span><a href="http://english.thesaigontimes.vn/39250/WB-Vietnam-urbanization-among-fastest-in-region-.html" target="_blank" rel="noopener"><span style="font-weight: 400;">2.8 percent per year</span></a><span style="font-weight: 400;">, which is faster than any other urban area in the Southeast Asian region. The growth is stimulating demand for new homes, roads, infrastructure as well as labor.</span></p>
<p><span style="font-weight: 400;">As a result, the country is already the biggest steel consumer in the region, driven by a strong construction industry and abundant FDI. </span></p>
<h2><b>Foreign Direct Investment</b></h2>
<p><span style="font-weight: 400;">During the record-breaking year of 2017, Vietnam saw registered </span><a href="https://www.forbes.com/sites/ralphjennings/2017/12/27/vietnams-economy-will-soar-again-in-2018-because-investors-just-love-it/#23a5d4e055df" target="_blank" rel="noopener"><span style="font-weight: 400;">FDI increase 44 percent YOY, and exports rise 23 percent</span></a><span style="font-weight: 400;">. The majority of investment came from nearby countries such as Korea, Singapore, Japan and China, where the cost of labor is much higher than in Vietnam. Plus, of the country’s 92 million people, 60 percent are of working age, and have demonstrated high output levels. Thus, loads of manufacturing jobs are being offshored to Vietnam.</span></p>
<p><span style="font-weight: 400;">For example, Korea’s Samsung Display invested </span><a href="https://www.forbes.com/sites/ralphjennings/2017/12/27/vietnams-economy-will-soar-again-in-2018-because-investors-just-love-it/#23a5d4e055df" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 2.5 billion</span></a><span style="font-weight: 400;"> in Vietnam last year, bringing total investments to USD 6.5 billion for the production of their display products. Polytex Far Eastern, a Taiwanese company, also invested </span><a href="https://www.forbes.com/sites/ralphjennings/2017/12/27/vietnams-economy-will-soar-again-in-2018-because-investors-just-love-it/#23a5d4e055df" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 490 million</span></a><span style="font-weight: 400;"> for their yarn factory in Vietnam. With the continued flow of FDI, the country’s economy is reaping the benefits in terms of financial gain as well as developments in infrastructure. </span></p>
<div id="attachment_13863" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Vietnamese-Workers.jpg" target="_blank" rel="noopener"><img class="wp-image-13863" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Vietnamese-Workers.jpg" alt="Vietnamese workers working in an assembly line at a Samsung factory in Vietnam." width="600" height="400" /></a><p class="wp-caption-text">Foreign Investment has created many jobs for Vietnam’s workforce, such as the workers above in a Samsung Factory. (Source: <a href="http://www.vnmedia.vn/thi-truong/201702/xuat-khau-hang-viet-nam-sang-trung-quoc-tang-cao-556453/" target="_blank" rel="noopener">VN Media</a>)</p></div>
<p><a href="http://www.scmp.com/week-asia/business/article/2104149/vietnams-tale-two-metros-one-built-japanese-and-other-chinese" target="_blank" rel="noopener"><span style="font-weight: 400;">Two metro projects</span></a><span style="font-weight: 400;"> are under way in Ho Chi Minh City and Hanoi, both funded by foreign companies. Ho Chi Minh City’s Ben Thanh-Suoi Tien line will run through the city at a length of 19.7km, and is planned for completion in 2020. Most of the funding comes from Japan International Cooperation Agency (Jica), Japan’s Sumitomo Corporation and Shimizu-Maeda. </span></p>
<p><span style="font-weight: 400;">In Hanoi, the 13km Cat Linh-Ha Dong line is mainly supported by China Railways Sixth Group along with a consortium of other Chinese companies, and is scheduled to open for operation in 2018. Such major infrastructural upgrades will further boost the cities’ efficiency and create a better living and business environment. </span></p>
<h2><b>A Strong Construction Industry</b></h2>
<p><span style="font-weight: 400;">With FDI stimulating the economy and creating jobs, the Vietnamese are enjoying higher living standards and searching for homes in or near major cities. The growth of the middle class and urbanization have led to a booming construction industry. </span></p>
<p><span style="font-weight: 400;">According to </span><a href="http://www.posri.re.kr/eng/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO Research Institute</span></a><span style="font-weight: 400;">, Vietnam’s construction industry made up 33.3 percent of total GDP, with an 8 percent growth in 2017 alone. Moreover, the industry is projected to grow at an annual rate of 7 percent for the next 10 years. As a result, Vietnam’s construction industry is driving the nation’s steel demand. From 2011 to 2016, Vietnam’s steel demand grew by an average annual rate of 18.1 percent, the highest of Southeast Asian countries with the Philippines in second place at 13.6 percent and Thailand following behind at 5.7 percent. </span></p>
<div id="attachment_13872" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/steel-demand-by-country.jpg" target="_blank" rel="noopener"><img class="wp-image-13872 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/steel-demand-by-country-1024x594.jpg" alt="Graph showing steel demand by Southeast Asian country." width="640" height="371" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/steel-demand-by-country-1024x594.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/steel-demand-by-country-800x464.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/steel-demand-by-country-768x446.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/steel-demand-by-country.jpg 1263w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Vietnam has seen the most rapid growth in steel demand in the region. (Source: SEAISI 2017)</p></div>
<p><span style="font-weight: 400;">With more and more homes and public infrastructure being built, Vietnam&#8217;s construction spending has grown at a CAGR of 8.5 percent and construction steel accounts for more than 93 percent of steel demand in Vietnam. Of those figures, structural steel demand is expected to make up 80 percent of the country’s entire steel demand, reaching 24 million tons by 2020. In comparison, the construction industry is accountable for 65.3 percent of total steel demand in Indonesia and 59.7 percent in Thailand, two of the biggest economies in the region.</span></p>
<div id="attachment_13873" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Steel-demand-by-industry.jpg" target="_blank" rel="noopener"><img class="wp-image-13873 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Steel-demand-by-industry-1024x539.jpg" alt="Graph showing steel demand by industry in Vietnam, Indonesia and Thailand." width="640" height="337" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Steel-demand-by-industry-1024x539.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Steel-demand-by-industry-800x421.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Steel-demand-by-industry-768x404.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Steel-demand-by-industry.jpg 1354w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Vietnam has one of the fastest-growing construction industries in the world. (Source: SEAISI 2017)</p></div>
<p><span style="font-weight: 400;">Currently, Vietnam’s domestic steel production capacity only meets </span><a href="https://bavitech.com/steel-industry-to-grow-export-pressures-high/" target="_blank" rel="noopener"><span style="font-weight: 400;">40 percent of its demand</span></a><span style="font-weight: 400;">, meaning companies must secure stable, high-quality supplies of steel to match its growing demand. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/top-5-steel-consuming-regions-2018-beyond/" target="_blank" rel="noopener"><b>Top 5 Steel Consuming Regions in 2018 and Beyond</b></a></p>
<h2><b>POSCO’s Solution Marketing </b></h2>
<p><span style="font-weight: 400;">For steelmakers like POSCO, Vietnam holds numerous possibilities for new partnerships and cooperation with construction companies. POSCO has been working closely with its partners in Vietnam for years, supplying premium products as well as supporting partners with technical and marketing solutions. POSCO also chose to open its first overseas structural steel solution center in Vietnam early this year at  POSCO SS VINA.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-opens-first-overseas-structural-steel-solutions-center-vietnam/" target="_blank" rel="noopener"><b>POSCO Opens its First Overseas Structural Steel Solutions Center in Vietnam</b></a></p>
<div id="attachment_13862" style="width: 410px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/POSCO-CEO-Ohjoon-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13862 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/POSCO-CEO-Ohjoon-Kwon.jpg" alt="POSCO CEO Ohjoon Kwon and staff tour the facilities at POSCO SS VINA." width="400" height="267" /></a><p class="wp-caption-text">POSCO CEO Ohjoon Kwon (center) during a visit to POSCO SS VINA last year. (Source: <a href="http://posco-ssvina.com/HomeController?Action=lang&amp;lag=vi&amp;sub=null&amp;id=null&amp;Page=activities" target="_blank" rel="noopener">POSCO SS VINA</a>)</p></div>
<p><span style="font-weight: 400;">The center is composed of 3 main departments: Solution Planning, Solution Development and Technical Services. Due to the influx in demand for structural steel, the solution center will develop customized marketing strategies fit for the local market, and 25 experienced construction experts will provide support for projects using POSCO’s steel.</span></p>
<p><span style="font-weight: 400;">As Vietnam eyes another year of growth and development, POSCO SS VINA also looks forward to a busy year providing material and technical solutions for domestic construction projects that will play a vital role in Vietnam’s economic and social well-being.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.smithsonianmag.com/history/revisiting-vietnam-50-years-after-tet-offensive-180967501/" target="_blank" rel="noopener"><span style="font-weight: 400;">Smithsonian</span></a><span style="font-weight: 400;">. </span><b></b></p>
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				<title>Flying in Style: How Airports Accommodate an Influx of Passengers</title>
				<link>https://newsroom.posco.com/en/airports-accommodate-influx-passengers/</link>
				<pubDate>Tue, 20 Feb 2018 15:58:58 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[2018 PyeongChang Winter Olympics]]></category>
		<category><![CDATA[airport architecture]]></category>
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		<category><![CDATA[airport revenue]]></category>
		<category><![CDATA[airport steal beams]]></category>
		<category><![CDATA[airport steel]]></category>
		<category><![CDATA[Airports]]></category>
		<category><![CDATA[american airports]]></category>
		<category><![CDATA[Brazil airport]]></category>
		<category><![CDATA[brazil carnival]]></category>
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		<category><![CDATA[fat tuesday]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[GRU]]></category>
		<category><![CDATA[Guarulhos International Airport]]></category>
		<category><![CDATA[ICN]]></category>
		<category><![CDATA[incheon airport]]></category>
		<category><![CDATA[Incheon International Airport]]></category>
		<category><![CDATA[korea airport]]></category>
		<category><![CDATA[Louis Armstrong New Orleans International Airport]]></category>
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		<category><![CDATA[Michael Bublé]]></category>
		<category><![CDATA[new orleans airport]]></category>
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		<category><![CDATA[Passenger Terminal]]></category>
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		<category><![CDATA[Terminal 3]]></category>
		<category><![CDATA[Terminal 3 at Guarulhos International Airport]]></category>
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									<description><![CDATA[By February, the last of the Christmas lights are down, Michael Bublé disappears for another year and new year&#8217;s resolutions are postponed to 2019. It]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">By February, the last of the Christmas lights are down, Michael Bublé disappears for another year and new year&#8217;s resolutions are postponed to 2019. It may seem as though the celebrations are over, but some cities around the world are just getting started with carnivals, festivals and events that draw thousands of people from all over the world. </span></p>
<p><span style="font-weight: 400;">It’s no easy task to prepare a city for such big-scale events, but it’s a great opportunity for host cities to boost their economy and make a lasting impression on visitors. For most, the airport will be their first impression of the city, so host cities have vamped-up their airports with the help of steel.  </span></p>
<p><span style="font-weight: 400;">Take a look at the airports expecting the most traffic in the beginning of the year:</span></p>
<h2><b>Guarulhos International Airport &#8211; Brazil</b></h2>
<p><span style="font-weight: 400;">Every year, from February 24 to 28, the people of Rio de Janeiro hold the Carnival, which unofficially lasts from the end of December to March in the form of hundreds of street parties called blocos. In 2017, more than </span><a href="http://riotimesonline.com/brazil-news/rio-business/brazil-registers-surge-in-2017-carnival-attendance/" target="_blank" rel="noopener"><span style="font-weight: 400;">1.1 million people</span></a><span style="font-weight: 400;"> showed up for the Carnival from all over the world and spent about </span><a href="http://time.com/4209973/carnival-brazil-rio-de-jeneiro/" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 782 million</span></a><span style="font-weight: 400;"> during their stay. The Guarulhos International Airport (GRU) is the busiest airport in Brazil, and traffic has tripled from </span><a href="http://www.airport-world.com/features/airport-design/5650-project-watch-sao-paulo-guarulhos-international-airport.html" target="_blank" rel="noopener"><span style="font-weight: 400;">12.9 million people in 2004 to 39.5 million in 2014</span></a><span style="font-weight: 400;">. To accommodate the growing number of passengers, the airport has undergone several additions and renovations in the past couple of years. </span></p>
<div id="attachment_13790" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Terminal-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13790" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Terminal-3-1024x683.jpg" alt="A bird’s eye view of Terminal 3 at Guarulhos International Airport." width="960" height="640" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Terminal-3-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Terminal-3-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Terminal-3-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Terminal-3.jpg 1200w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">Terminal 3 at Guarulhos International Airport opened in 2014 ahead of the FIFA World Cup. (Source: <a href="http://www.passengerterminaltoday.com/viewnews.php?NewsID=58783" target="_blank" rel="noopener">Passenger Terminal Today</a>)</p></div>
<p><span style="font-weight: 400;">Ahead of the 2014 FIFA World Cup, GRU built the 192,000 square-meter Terminal 3 to increase its passenger capacity by 12 million, bringing up the total capacity to </span><a href="http://www.airport-technology.com/projects/so-paulo-guarulhos-international-airport-terminal-3/" target="_blank" rel="noopener"><span style="font-weight: 400;">42 million</span></a><span style="font-weight: 400;">. Terminal 3 consists of 2 main buildings made up of 40 metal modules weighing 70 tons each, held together by concrete pillars. </span></p>
<p><span style="font-weight: 400;">Then, in 2016, Terminal 2 was renovated ahead of the Summer Olympic Games to fit modern airport standards. With a budget of USD 50 million, architects took existing facilities that were close to 30 years old and rebuilt them into the modernized Terminal 2. The new terminal now accommodates plenty of retail space and a massive food court, and </span><a href="http://www.airport-world.com/features/airport-design/5650-project-watch-sao-paulo-guarulhos-international-airport.html" target="_blank" rel="noopener"><span style="font-weight: 400;">non-aeronautical revenues make up 51 percent of the airport’s entire revenue</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">It seems the airport, and the city, made a lasting impression as last year, over </span><a href="http://riotimesonline.com/brazil-news/rio-business/brazil-registers-surge-in-2017-carnival-attendance/" target="_blank" rel="noopener"><span style="font-weight: 400;">94 percent of tourists that took part in a survey</span></a><span style="font-weight: 400;"> said they would make another trip to the city and over 91 percent responded they would recommend Rio to their friends. </span></p>
<h2><b>Louis Armstrong New Orleans International Airport &#8211; USA</b></h2>
<p><span style="font-weight: 400;">The Louis Armstrong New Orleans International Airport (MSY) is another airport that sees millions of visitors every year during the month of February. Mardi Gras, or Fat Tuesday, landed on February 13 this year, marking the end of a month-long celebration. It’s basically the American version of the Rio Carnival, and social crews or Krewes organize different parties all over town. The event draws about </span><a href="https://edition.cnn.com/2013/08/14/world/mardi-gras-fast-facts/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">1.4 million participants</span></a><span style="font-weight: 400;"> on average. </span></p>
<div id="attachment_13789" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/North-Terminal.jpg" target="_blank" rel="noopener"><img class="wp-image-13789" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/North-Terminal.jpg" alt="What the North Terminal will look like upon completion." width="960" height="392" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/North-Terminal.jpg 966w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/North-Terminal-800x326.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/North-Terminal-768x313.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">The Louis Armstrong New Orleans International Airport’s North Terminal is scheduled for completion in 2019. (Source: <a href="http://www.atkinsglobal.com/en-gb/projects/louis-armstrong-new-orleans-intl-airport" target="_blank" rel="noopener">Atkins</a>)</p></div>
<p><span style="font-weight: 400;">Starting in 2016, MSY is working to complete a 972,000 square-foot North Terminal by February 2019. The project will cost about USD 1 billion to construct. When finished, the new terminal will include 35 new gates, a massive parking garage for 2200 cars as well as a central utility plant. </span></p>
<p><span style="font-weight: 400;">Besides increasing the passenger capacity, the project created about </span><a href="http://www.nola.com/traffic/index.ssf/2017/11/airport_terminal_construction.html" target="_blank" rel="noopener"><span style="font-weight: 400;">64,000 jobs and generated USD 6.4 billion in local spending and USD 2.4 billion in local earnings</span></a><span style="font-weight: 400;">. The project is also responsible for tons of steel consumption in the form of beams, bars and panels. On November 17, 2017, workers erected a </span><a href="http://www.nola.com/traffic/index.ssf/2017/11/airport_terminal_construction.html" target="_blank" rel="noopener"><span style="font-weight: 400;">steel beam at the highest elevation</span></a><span style="font-weight: 400;"> of the new terminal, signaling the project will most likely be completed on schedule. </span></p>
<h2><b>Incheon International Airport &#8211; Korea</b></h2>
<p><span style="font-weight: 400;">It’s not every year Korea gets thousands of visitors in the month of February, but as the host for the 2018 PyeongChang Winter Olympics, Incheon International Airport (ICN) is bustling with passengers. Global passenger flights were up </span><a href="http://money.cnn.com/2018/02/07/news/olympics-winter-pyeongchang-south-korea-travel/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">15 percent</span></a><span style="font-weight: 400;"> this year compared to last year, and up </span><a href="http://money.cnn.com/2018/02/07/news/olympics-winter-pyeongchang-south-korea-travel/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">24 percent in the U.S.</span></a><span style="font-weight: 400;"> alone. In Vietnam, bookings were up </span><a href="http://money.cnn.com/2018/02/07/news/olympics-winter-pyeongchang-south-korea-travel/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">550 percent</span></a><span style="font-weight: 400;"> from the previous year, the Philippines saw a </span><a href="http://money.cnn.com/2018/02/07/news/olympics-winter-pyeongchang-south-korea-travel/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">200 percent </span></a><span style="font-weight: 400;">increase and Canadians booked</span><a href="http://money.cnn.com/2018/02/07/news/olympics-winter-pyeongchang-south-korea-travel/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;"> 40 percent more flights</span></a><span style="font-weight: 400;">, all in time for the 2018 Winter Olympics. </span></p>
<div id="attachment_13788" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/ICN-Terminal-2.jpeg" target="_blank" rel="noopener"><img class="wp-image-13788" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/ICN-Terminal-2-1024x572.jpeg" alt="A bird’s eye view of Incheon International Airport." width="960" height="536" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/ICN-Terminal-2-1024x572.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/ICN-Terminal-2-800x447.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/ICN-Terminal-2-768x429.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/ICN-Terminal-2.jpeg 1600w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">Incheon International Airport’s second passenger terminal opened on January 18, 2018. (Source: <a href="https://medium.com/metaphorical-web/building-a-smart-data-hub-f87c5c1b2fb9" target="_blank" rel="noopener">Medium)</a></p></div>
<p><span style="font-weight: 400;">To greet the growing number of passengers, ICN completed its second terminal earlier this year using POSCO’s 446M steel. The same type of steel was used to build the first passenger terminal in 2001, but this time, architects decided to apply a special process called Bead Blast to create a rough texture on the roof of the terminal to minimize reflectivity as it can interfere with sight during take-off and landing. The steel also contains high amounts of chromium (26%) and molybdenum (2%), making it extra corrosion resistant. </span></p>
<p><span style="font-weight: 400;">As the #1 ranked airport in service quality for the last 10 years, ICN will now be able to service more passengers, </span><a href="https://www.airport-technology.com/projects/incheon-international-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">72 million to be exact, and 5.8Mt of cargo</span></a><span style="font-weight: 400;"> every year.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/stainless-steel-adds-strength-beauty/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO’s World Premium Stainless Steel Products, Preferred Option for Strength and Beauty</b></a></p>
<p><span style="font-weight: 400;">Airports play a central role in the tourism industry of its respective country, and the national economy as a whole. Steel continues to be the most widely-used construction material for the building and renovation of bustling airports around the world, and will continue to help cities make a lasting impression on all its visitors. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a class="_ZR irc_hol i3724 irc_lth" tabindex="0" href="http://www.wilmotte.com/en/project/128/Incheon-International-Airport" target="_blank" rel="noopener" data-ved="0ahUKEwiagtrwtbPZAhXCJJQKHeckCYYQjB0IBg" data-noload=""><span class="irc_ho" dir="ltr">Wilmotte &amp; Associés</span></a></span><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
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				<title>“Steel”ing the Spotlight at the North American International Auto Show</title>
				<link>https://newsroom.posco.com/en/steeling-spotlight-north-american-international-auto-show/</link>
				<pubDate>Wed, 31 Jan 2018 18:59:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[\chassis]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[auto materials]]></category>
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		<category><![CDATA[sustainable]]></category>
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		<category><![CDATA[ultra high strength steel]]></category>
									<description><![CDATA[This year’s North American International Auto Show (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year’s <a href="https://naias.com/" target="_blank" rel="noopener">North American International Auto Show</a> (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly line. As the event immediately follows the<a href="https://www.ces.tech/" target="_blank" rel="noopener"> Consumer Electronics Show</a> (CES), people were expecting more autonomous, electric or at least hybrid vehicles in the spotlight, but the majority of automakers focused on what’s in store for everyone’s nearer future. </span></p>
<div id="attachment_13679" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" target="_blank" rel="noopener"><img class="wp-image-13679 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" alt="The 2019 Dodge Ram 1500 on display at the 2018 North American International Auto Show." width="1000" height="665" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-768x511.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The 2018 North American International Auto Show brought the biggest names in the auto industry together for a show and tell. (Source: <a href="https://newatlas.com/trucks-suvs-detroit-auto-show-2018/53016/" target="_blank" rel="noopener">News Atlas</a>)</p></div>
<p><span style="font-weight: 400;">Continuing on what we saw during the past few years, the focus this year again was on improving safety, performance and design, all at the lightest weight possible for fuel economy. While there have been debates in the past about the best lightweight material, there was a clear winner at this year’s NAIAS. Almost every car, including the 2018 Car of the Year, was clad in advanced high-strength steel (AHHS) and significantly lighter than their predecessors. </span></p>
<p><span style="font-weight: 400;">Take a look at some of this year’s steel-clad cars.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</b></a></p>
<h2><b>2018 Car of the Year: Honda Accord</b></h2>
<p><span style="font-weight: 400;">The 2018 Honda Accord took home the prestigious title of Car of the Year due to its lightweight and improved strength and performance. </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2018-honda-accord-highest-uhss-content-to-date/" target="_blank" rel="noopener"><span style="font-weight: 400;">The 2018 model</span></a><span style="font-weight: 400;"> contains 29 percent ultra-high-strength steel (UHSS) in its chassis and 54.2 percent high strength steel (HSS). With these applications, the Honda Accord achieved a weight reduction of 110 to 176 pounds while improving its body torsional rigidity by 32 percent and its bending rigidity by 24 percent. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/fu-5bR5mKgg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Chevy Silverado</b></h2>
<p><span style="font-weight: 400;">The all-new Chevy Silverado comes armed with plenty of steel. One of the features that contribute to its improved safety is the bed floor made of roll-formed HSS. Also, 80 percent of its fully-boxed steel frame is made of HSS and AHSS forms the Silverado’s safety cage. Overall, the new model is taller and 7 inches wider than before. Nevertheless, the all-new Silverado is 450 pounds lighter with a 10 percent increase in torsional rigidity than the previous model.</span></p>
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<p>&nbsp;</p>
<h2><b>2019 Dodge Ram 1500</b></h2>
<p><span style="font-weight: 400;">The 2019 Dodge Ram 1500 is another steel-intensive vehicle revealed at NAIAS. About 98 percent of this year’s model is made from HSS, and is the </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2019-dodge-ram-redesign-25-fuel-economy-225-lbs-lighter-with-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightest, longest and most efficient frame</span></a><span style="font-weight: 400;"> in the half-ton truck segment. The wheelbase and crew cab is 4 inches longer than the previous model. The Dodge Ram 1500 also has several new safety features. The unique front-splayed frame rail technology, frame-mounted HSS tire blockers and fully-boxed side rails allow the car to absorb more energy in case of impact and minimize structural damage. </span></p>
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<p>&nbsp;</p>
<h2><b>2019 Kia Forte</b></h2>
<p><span style="font-weight: 400;">The 2019 Kia Forte is taller, wider and longer than before with 54 percent of its chassis made of AHSS. It also has a 16 percent stiffer body-in-white and the new seat frames are lighter yet stronger as Kia has its eyes on top ratings from the Insurance Institute for Highway Safety (IIHS) for the second consecutive year. The lighter and stronger vehicle will consume about 9 to 20 percent less fuel as well as drop noise levels by </span><a href="https://www.centennialautogroup.ca/en-CA/this-is-the-all-new-2019-kia-forte" target="_blank" rel="noopener"><span style="font-weight: 400;">5 decibels</span></a><span style="font-weight: 400;">. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/X6YOp2zqbbQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>Why the Steel Overload? </b></h2>
<p><span style="font-weight: 400;">As mentioned above, the latest cars are steel-intensive and automakers increasing the amount of HSS, UHSS and AHSS in their mix of materials. Of course, the main reason for this is steel’s innate properties that make it the ideal solution for automakers looking to cut back on weight and still satisfy safety standards. However, automakers also learned a good lesson from automakers who chose another popular lightweight material &#8211; aluminum. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</b></a></p>
<p><span style="font-weight: 400;">Back in 2014, Ford released its F-150 with an all-aluminum body. The move was bold and the cars sold fast as it was a whole 700 pounds lighter than previous models. Consumers got to drive away with a drastically improved fuel economy, but it didn’t take long for them to realize the big, expensive problem with aluminum bodies: repairs. </span></p>
<div id="attachment_13680" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" target="_blank" rel="noopener"><img class="wp-image-13680 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" alt="The 2015 Ford F-150." width="800" height="532" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The 2015 Ford F-150 has an all-aluminum body. (Source: <a href="http://hennesseyperformance.com/vehicles/ford/f-150-raptor/" target="_blank" rel="noopener">Hennessey Performance</a>)</p></div>
<p><span style="font-weight: 400;">Although steel and aluminum are similar in terms of its lightweight properties, </span><a href="http://www.pricescollision.com/ford-f-150-auto-body-repair-one-problem-aluminum-f-150-model-owners-not-considered/" target="_blank" rel="noopener"><span style="font-weight: 400;">aluminum reacts differently than steel under heat</span></a><span style="font-weight: 400;">. Aluminum does not have metal memory, while steel does, making it hard to reshape and repair following an accident. Welding aluminum also takes much more skill and precision than steel, and there are few repair shops that are equipped to handle aluminum. As a result, drivers not only have a hard time finding repair shops for their aluminum cars, they have to pay a hefty price for repairs compared to repairs for steel cars. For example, </span><a href="https://jalopnik.com/how-a-2015-ford-f-150-aluminum-repair-cost-17-000-and-1719664610" target="_blank" rel="noopener"><span style="font-weight: 400;">Jalopnik </span></a><span style="font-weight: 400;">reported one of the first cases of the F-150 repairs back in 2015 cost USD 17,000 and a month-long repair time. </span></p>
<p><span style="font-weight: 400;">Of course, this was a rare case highlighting the steep learning curve of repairing aluminum vehicles, but it also highlights the fact that steel is still the norm when it comes to automotive materials, and judging from the 2018 NAIAS, it’s going to stay that way for quite some time. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="https://www.hondaoflincoln.com/2018-honda-accord-named-2018-north-american-car-of-the-year/" target="_blank" rel="noopener"><span style="font-weight: 400;">Honda of Lincoln</span></a><span style="font-weight: 400;">.</span></span></p>
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				<title>Steel Steady: Building Earthquake-Resistant Buildings</title>
				<link>https://newsroom.posco.com/en/steel-steady-building-earthquake-resistant-buildings/</link>
				<pubDate>Mon, 29 Jan 2018 11:37:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[According to scientists, there may be more earthquakes than usual in 2018. As part of the Geophysical Research Letters presented at the Geological Society of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">According to scientists, there may be more earthquakes than usual in 2018. As part of t</span><span style="font-weight: 400;">he </span><a href="http://agupubs.onlinelibrary.wiley.com/hub/journal/10.1002/(ISSN)1944-8007/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Geophysical Research Letters</span></i></a><span style="font-weight: 400;"> presented at the </span><a href="http://www.geosociety.org/GSA/Events/Annual_Meeting/GSA/Events/gsa2018.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Geological Society of America</span></a><span style="font-weight: 400;">, scientists tracked major earthquakes with a magnitude greater than 7 from 1900 to 2017. They found distinct and repetitive intervals at which the average number of earthquakes per year was much higher than other years. These intervals coincide with the Earth’s regular, recurring periods of slower rotation, when the law of inertia causes the molten core of the earth to ooze out towards the surface. After a while, the built-up pressure erupts on the Earth’s surface, compromising the structural integrity of homes, buildings and structures.</span></p>
<div id="attachment_13650" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg" target="_blank" rel="noopener"><img class="wp-image-13650" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-1024x552.jpg" alt="A young boy takes cover under his desk during an earthquake drill." width="900" height="485" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-300x162.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-768x414.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Scientists predict 2018 may be a tumultuous year for earthquakes. (Source: <a href="https://www.scpr.org/programs/take-two/2017/09/12/59079/using-smaller-quakes-to-forecast-larger-seismic-ac/" target="_blank" rel="noopener">Take Two</a>)</p></div>
<p><span style="font-weight: 400;">As structural damage is the leading cause of injury and deaths during an earthquake, architects, engineers and builders need to make sure buildings are built with the right materials and design.  </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/takes-build-natural-disaster-proof-house/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>What it Takes to Build a Natural-Disaster-Proof House</b></a></p>
<h2><b>The Materials </b></h2>
<p><span style="font-weight: 400;">The most dangerous type of earthquakes are ones that trigger horizontal movements, because tall buildings are better at resisting vertical loads than horizontal ones. These ground motions can damage building foundations in a matter of minutes, causing severe injuries and deaths. Building a structure to withstand seismic waves starts with the right materials with the right properties, and steel is by far the most widely used material for building earthquake-resistant buildings. </span></p>
<p><span style="font-weight: 400;">According to the </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, ductile buildings are safer as they dissipate energy from seismic waves. A building will typically have ductile parts that can undergo plastic deformations without complete structural failure during an earthquake. Steel is the most common type of material for such parts.</span></p>
<p><span style="font-weight: 400;">Moreover, due to the law of inertia, the lighter the building, the less force seismic waves will exert on the building. That’s why it’s important, especially for taller buildings, to be made of light and flexible materials such as steel that can “bend” with the movement of earthquakes. On average, multi-story steel buildings are </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">60 to 70 percent lighter</span></a><span style="font-weight: 400;"> and 10 times stronger than concrete-framed buildings of the same size. </span></p>
<h2><b>The Design</b></h2>
<p><span style="font-weight: 400;">With steel, builders can add vital designs and reinforcements to keep the structure standing through an earthquake. Here’s some of the most widely-used measures.</span></p>
<div id="attachment_13649" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" target="_blank" rel="noopener"><img class="wp-image-13649" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" alt="Cross braces on the side of a skyscraper." width="900" height="432" /></a><p class="wp-caption-text">Cross braces transfer the force of an earthquake to the ground. (Source: <a href="https://earthquakesinindia-stsm.weebly.com/technology.html" target="_blank" rel="noopener">Earthquakes in India</a>)</p></div>
<p><span style="font-weight: 400;">The structural integrity of buildings can be reinforced with steel cross braces that frame the exterior of a building in an x-shape. Ultimately cross braces can transfer the force of seismic waves back down to the ground, instead of letting the building take the hit. Builders can also reinforce the walls of buildings with additional vertical walls, or shear walls, that add stiffness to the frame of the building, allowing it to resist swaying or horizontal movements. </span></p>
<div id="attachment_13647" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" target="_blank" rel="noopener"><img class="wp-image-13647" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" alt="Base isolators are laid out for the base of a building." width="900" height="458" /></a><p class="wp-caption-text">Base isolators absorb much of the shock of seismic waves. (Source: <a href="http://vibration-isolation.embelton.com/engineered-solutions/swimming-pool-isolation/" target="_blank" rel="noopener">Embelton</a>)</p></div>
<p><span style="font-weight: 400;">Base isolation involves separating the building from the foundation so that the isolators to absorb shock from the earthquake. The isolators allow the building to move at a slower pace because they dissolve a large part of the shock. Moment-resisting frames also effectively dissipate energy from floors and roofs to the building’s foundation and the stiff yet flexible frames can change shape during an earthquake. Although more costly, moment-resisting frames enable buildings to withstand an earthquake with excessive horizontal movement. </span></p>
<h2><b>Putting it into practice with POSCO’s Steel House </b></h2>
<p><span style="font-weight: 400;">In September 2017, Young Bae Kim’s home in Gyeongju province, Korea was hit with a 5.8 magnitude earthquake, just 8.9 km from where the earthquake started. Surprisingly, Kim’s home was unscathed. “I could feel the ground shake, but the house was completely under control.” Kim expressed. </span></p>
<p><span style="font-weight: 400;">Kim lives in one of the </span><a href="https://newsroom.posco.com/en/poscos-steel-houses-go-beyond-just-helping-others/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Houses built by POSCO employees</span></a><span style="font-weight: 400;"> who volunteer to build homes and bridges for communities in need. Each Steel House is made with POSCO’s lightweight structural steel known for its durability, fire resistance and vibration resistance. The homes also incorporate PosMAC, a specialized galvanized steel that is 5 to 10 times more corrosion-resistant than standard steel and is more durable and affordable. </span></p>
<div id="attachment_13651" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg" target="_blank" rel="noopener"><img class="wp-image-13651" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg" alt="POSCO employees construct a steel house." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg 1300w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO Employees volunteer their time to build steel houses in rural communities.</p></div>
<p><span style="font-weight: 400;">Because all the Steel Houses survived the Gyeongju earthquake while other homes were damaged, more and more people in Korea are choosing steel for their homes over traditional building materials such as wood and concrete. The same trend can be observed in Japan, where earthquakes are much more frequent. In order to build more earthquake-resistant buildings, steel is still the best solution available. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://edition.cnn.com/style/article/earthquake-curtains-japan/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">CNN</span></a><span style="font-weight: 400;">.</span></p>
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				<title>Going Big: China’s Super-Sized Infrastructure</title>
				<link>https://newsroom.posco.com/en/going-big-chinas-super-sized-infrastructure/</link>
				<pubDate>Fri, 19 Jan 2018 16:10:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[China is the largest steel producing country in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">China is the </span><a href="https://www.worldsteel.org/media-centre/press-releases/2017/world-steel-in-figures-2017.html" target="_blank" rel="noopener"><span style="font-weight: 400;">largest steel producing country</span></a><span style="font-weight: 400;"> in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building projects over the years to build up its economy and facilitate trade with other regions. </span></p>
<p><span style="font-weight: 400;">However, these building projects are on another level of huge, and with all the megacities popping up throughout the country, China boasts many of the biggest infrastructure projects in the world. Here’s the Steel Wire’s look at some of the most impressive to date.</span></p>
<h2><b>Three Gorges Dam</b></h2>
<p><span style="font-weight: 400;">China is home to the largest dam in the world, measuring 1.5 miles in length and sitting 60 (!) stories tall. The Three Gorges Dam took 1.92 million tons of rolled steel to complete, along with 10.82 million tons of cement and 1.6 million cubic meters of timber. The dam opened in 2003 on the Yangtze River and last year, generated a record-high </span><a href="https://www.thebalance.com/top-ten-largest-construction-projects-844370" target="_blank" rel="noopener"><span style="font-weight: 400;">97.8 billion kilowatt-hours</span></a><span style="font-weight: 400;"> of electricity, 4.35 percent higher than the previous year.</span></p>
<div id="attachment_13595" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg" target="_blank" rel="noopener"><img class="wp-image-13595" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg" alt="The Three Gorges Dam on the Yangtze River in China." width="1000" height="621" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-800x497.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-768x477.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Three Gorges Dam is the biggest dam in the world and is made up of 1.92 million tons of steel. (Source: <a href="https://en.wikipedia.org/wiki/Three_Gorges_Dam" target="_blank" rel="noopener">Wikipedia</a>)</p></div>
<h2><b>Beijing Capital International Airport</b></h2>
<p><span style="font-weight: 400;">Beijing Capital International Airport (PEK) was the second largest and busiest airport in the world in 2016, just behind the Hartsfield–Jackson Atlanta International Airport in the U.S. PEK recorded </span><a href="http://www.businessinsider.com/20-busiest-airports-in-the-world-2017-5/#no-2-beijing-capital-international-airport-pek-94393454-passengers-in-2016-19" target="_blank" rel="noopener"><span style="font-weight: 400;">94,393,454</span></a><span style="font-weight: 400;"> passengers that flew in and out in 2016, a 5 percent increase from 2015, and is easily the biggest airport in all of Asia. </span></p>
<div id="attachment_13590" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" target="_blank" rel="noopener"><img class="wp-image-13590" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" alt="Bird’s eye view of the runway at Beijing Capital International Airport in China." width="1000" height="500" /></a><p class="wp-caption-text">Beijing Capital International Airport is the biggest airport in Asia, and second in the world. (Source: <a href="https://www.topchinatravel.com/china-guide/the-largest-airport-in-china-beijing-capital-international-airport.htm" target="_blank" rel="noopener">Top China Travel</a>)</p></div>
<p><span style="font-weight: 400;">The first phase of the airport cost USD 3.5 billion and was completed in 2008, but in order to handle the growing number of passengers, an expansion project is planned for 2025. The estimated 5-year project will almost </span><a href="https://blogs.wsj.com/chinarealtime/2014/12/16/why-beijing-needs-a-new-13-billion-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">double PEK’s capacity</span></a><span style="font-weight: 400;"> and cost an additional USD 13 billion.   </span></p>
<h2><b>Jiaozhou Bay Bridge</b></h2>
<p><span style="font-weight: 400;">China is also home to the longest sea-crossing bridge in the world. The massive structure stretches over 26.4 miles and connects the cities of Qingdao and Huangdao. The 110ft width accommodates 6 traffic lanes that are supported by 5200 steel pillars.</span></p>
<div id="attachment_13592" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg" target="_blank" rel="noopener"><img class="wp-image-13592" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg" alt="Bird’s eye view of Jiaozhou Bay Bridge in China covered by clouds." width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiaozhou Bay Bridge is held up by 5200 steel pillars. (Source: <a href="https://feel-planet.com/jiaozhou-bay-bridge-china/" target="_blank" rel="noopener">Feel the Planet</a>)</p></div>
<p><span style="font-weight: 400;">The bridge first opened in 2011 and took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 2.3 </span></a><span style="font-weight: 400;">billion and over 10,000 workers to build. The Jiaozhou Bay Bridge also took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">450,000 tons</span></a><span style="font-weight: 400;"> of steel to complete, allowing the bridge to be able to withstand earthquakes up to 8.0 in magnitude, typhoons and the force from a 300,000-ton object.  </span></p>
<h2><b>Jiuquan Wind Power Base</b></h2>
<p><span style="font-weight: 400;">Not surprisingly, the largest wind farm in the world located in China. Jiuquan Wind Power Base is made up of 7,000 turbines that generate enough electricity to sustain a small country. The plant was approved in 2008, and the government has pledged an additional </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 17.4 billion</span></a><span style="font-weight: 400;"> by 2020 as part of the effort to develop China’s renewable energy industry. For now, only </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">3.3 percent</span></a><span style="font-weight: 400;"> of all the electricity generated in China comes from wind turbines. With the additional investment, Jiuquan Wind Power Base will be able to generate a massive 20 gigawatts of sustainable electricity. </span></p>
<div id="attachment_13594" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg" target="_blank" rel="noopener"><img class="wp-image-13594" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg" alt="The Jiuquan Wind Power Base in China at sunset." width="1000" height="523" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-800x418.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-768x402.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg 1050w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiuquan Wind Power Base generates enough energy to power a small nation. (Source: <a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<h2><b>New Century Global Center</b></h2>
<p><span style="font-weight: 400;">What does the biggest building in the world look like? A mini country. Located in Chengdu, Sichuan province, the New Century Global Center combines a shopping mall, water park, hotels, movie theaters, offices, restaurants, ice rink and more into </span><a href="http://www.dailymail.co.uk/news/article-2360182/Take-look-inside-worlds-biggest-building-Chinese-dome-houses-shopping-centre-Mediterranean-village-water-park--ice-skating-rink-multiple-hotels.html" target="_blank" rel="noopener"><span style="font-weight: 400;">19 million sq.ft.</span></a><span style="font-weight: 400;"> of space. The structure is made of glass and steel and measures 500 meters long, 400 meters wide and 100 meters high. Designed by architect Zaha Hadid, it even has artificial sun for the perfect weather, 24 hours a day. </span></p>
<div id="attachment_13593" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13593 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" alt="Inside look at the New Century Global Center in China." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The New Century Global Center located in Chengdu is the largest city in the world. (Source: <a href="https://www.thousandwonders.net/photo/5077" target="_blank" rel="noopener">Thousand Wonders</a>)</p></div>
<h2><b>Port of Shanghai</b></h2>
<p><span style="font-weight: 400;">The world’s biggest ports are mostly located in China, and the biggest one is the Port of Shanghai. In 2012, </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">744 million</span></a><span style="font-weight: 400;"> tonnes of cargo and </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">32.5 million</span></a><span style="font-weight: 400;"> twenty-foot equivalent units (TEUs) of steel containers passed through the port. The entire area of the port on the Yangtze River covers 3,619km² comprised of 3 main ports: Wusongkou, Waigaoqiao and Yangshan Deep-Water Port. About 25 percent of China’s trade passes through the Port of Shanghai, or 2,000 steel container ships per month. </span></p>
<div id="attachment_13596" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" target="_blank" rel="noopener"><img class="wp-image-13596 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" alt="The Port of Shanghai at night time." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Port of Shanghai is the largest port in the world and a quarter of China’s trade passes through it. (Source: <a href="https://tax.thomsonreuters.com/blog/onesource/global-trade/free-trade-agreement-fta-automation/" target="_blank" rel="noopener">Thomson Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Most recently, the 4th phase of the Yangshan Deep-Water Port was completed, making it the largest automated port in the world. It spans across 2.23 million square meters, and can automatically handle 4 million standard containers per year, or 25 per hour. It was also built to accommodate the heaviest ships in the world. </span></p>
<p><span style="font-weight: 400;">China is using its steel to build up the country’s infrastructure, and set world records along the way. Besides being impressive in size, the structures are expected to contribute to greater connectivity and economic prosperity throughout China. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.morganstanley.com/ideas/china-small-cities-economic-growth" target="_blank" rel="noopener"><span style="font-weight: 400;">Morgan Stanley</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
]]></content:encoded>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO Steel Shines at the 2018 PyeongChang Winter Olympics</title>
				<link>https://newsroom.posco.com/en/posco-steel-shines-2018-pyeongchang-winter-olympics/</link>
				<pubDate>Wed, 17 Jan 2018 20:25:47 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in the recently-completed International Broadcasting Center, Media Residence and Kwandong Hockey Centre that boasts increased durability, stability, surface quality and sustainability.</span></p>
<p><span style="font-weight: 400;">For the International Broadcasting Center (IBC) completed last April, builders used POSCO’s Pos-H steel. Building parts were made by precisely cutting and welding the hot-rolled steel plates and thick plates. Pos-H is custom-made for structures and does not produce any waste unlike existing hot-rolled shape steel with fixed dimensions. In addition, POSCO’s dry fire-resistant cladding technique was applied to all the pillars of the IBC. The dry fire-resistant cladding technique eliminates the process of applying fire-resistant paint to pillars for fire prevention, and instead, fire-resistant materials are wrapped around the pillars. </span></p>
<p><span style="font-weight: 400;">The Media Residence that will house reporters during the PyeongChang Winter Olympics resembles a steel showroom due to its impressive design. PosMAC, which is over 5 times more corrosion-resistant than general galvanized steel sheets as it is coated with zinc, magnesium and aluminum, was specially printed to bring to life the fiber texture. PosMAC was used for the exterior of the bathrooms and walls for durability as well as artistic value. The surface steel plates plated with aluminum and zinc, called ALZASTA was treated to achieve a glittering spangle pattern texture and applied to the residence fire doors, valve enclosures and hallways. PossSD, stainless steel with a level of reflectivity equal to that of a mirror, was used inside the bathrooms. </span></p>
<p><span style="font-weight: 400;">The Media Residence was completed on December 15, after 8 months of construction. All of the 300 rooms were prefabricated in a factory and assembled at the site. This is known as modular construction. It reduced the construction period by 18 months compared to building with general concrete. More than anything else, modular construction makes it possible to move the structure to another location and reuse it. In this respect, modular construction is regarded as the best choice for the facilities that will be removed after the Winter Olympics. The Media Residence will be reused as a hotel or dormitory. </span></p>
<p><span style="font-weight: 400;">Finally, the Kwandong Hockey Center’s exterior walls are made of 329LD POSCO stainless steel, which is highly corrosion-resistant and robust. POSCO provided the structural analysis by calculating the optimal thickness for the walls and reduced the thickness by 25 percent.  </span></p>
<p><span style="font-weight: 400;">After the PyeongChang Winter Olympics and Paralympics, POSCO will continue to provide construction solutions through is WPP and technologies for its partners.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.heerim.com/project/view?id=1066&amp;lang=en" target="_blank"><span style="font-weight: 400;">Heerim</span></a><span style="font-weight: 400;">.</span></p>
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				<title>POSCO Back to KRW 60 Trillion in Sales</title>
				<link>https://newsroom.posco.com/en/posco-back-krw-60-trillion-sales/</link>
				<pubDate>Mon, 15 Jan 2018 17:08:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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		<category><![CDATA[trillion]]></category>
									<description><![CDATA[On January 24, POSCO announced its consolidated sales of KRW 60.6551 trillion, operating profit of KRW 4.6218 trillion and a net profit of KRW 2.9735 trillion.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">On January 24, POSCO announced its consolidated sales of KRW 60.6551 trillion, operating profit of KRW 4.6218 trillion and a net profit of KRW 2.9735 trillion. The company first reached KRW 60 trillion in sales in 2011 and kept it up for 4 years. However, sales dropped down to around KRW 50 trillion in 2015 due to restructuring, and now it is finally back to KRW 60 trillion. Last year’s sales were significant as the company reached KRW 60 trillion after cutting back ties with over 80 affiliates both in Korea and overseas. </span></p>
<p><span style="font-weight: 400;">With the performance increase in both steel and non-steel businesses in Korea and overseas, operating profit was highest it’s been in the last 6 years, and the operating profit to sales ratio was 7.6 percent. Year-on-year consolidated sales increased by 14.3 percent and operating profit and net profit increased by 62.5 percent and 183.7 percent respectively. </span></p>
<p><span style="font-weight: 400;">The total operating profit of POSCO’s non-steel businesses, which reached KRW 10 billion last year, also turned into a surplus. There was an overall increase in non-steel businesses including trade, energy, ICT, chemicals and materials, resulting in KRW 1.0927 trillion of profits, up KRW 1.0798 trillion from last year. </span></p>
<p><span style="font-weight: 400;">This is in line with POSCO CEO Ohjoon Kwon’s strategy to focus on group management by securing future growth engines and reforming non-steel businesses. </span></p>
<p><b>※ Total operating profit per sector</b></p>
<table style="border-color: #000000; width: 643px;" border="1">
<tbody>
<tr style="height: 24px;">
<td style="width: 322px; height: 24px; text-align: center;" colspan="2"><span style="font-weight: 400; font-size: 12pt;">(KRW 100 million)</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">2016</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">2017</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">YoY</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 322px; height: 24px; text-align: center;" colspan="2"><span style="font-weight: 400; font-size: 12pt;">Steel</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">29,270</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">36,046</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+6,776</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 149px; height: 48px; text-align: center;" rowspan="2"><span style="font-size: 12pt;"> </span></td>
<td style="width: 173px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">POSCO</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">26,353</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">29,025</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+2,672</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 173px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">Overseas steel</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">1,371</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">4,763</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+3,392</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 322px; height: 24px; text-align: center;" colspan="2"><span style="font-weight: 400; font-size: 12pt;">Non-steel</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">129</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">10,927</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+10,798</span></td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Indonesia-based integrated steel mill, </span><a href="https://newsroom.posco.com/en/pt-krakatau-posco-sales-exceed-10-million-tons/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">PT. KRAKATAU POSCO</span></a><span style="font-weight: 400;">, also generated a surplus for the first time since operations began in 2014. Mexico-based automotive steel sheet plant, POSCO Mexico, as well as India-based cold rolled steel corporation, POSCO Maharashtra, also achieved their highest operating profit, tripling the total operating profit of overseas steel business. </span></p>
<p><span style="font-weight: 400;">Moreover, separate sales and operating profit increased year-on-year by 17.4 percent and 10.1 percent respectively to KRW 28.5538 trillion and KRW 2.9025 trillion, and the net profit was KRW 2.5457 trillion.</span></p>
<p><span style="font-weight: 400;">Production and sales decreased year-on-year due to the repair and facility rationalization of Pohang Blast Furnace No. 3, but the sales ratio of World Premium products with better technology and higher returns increased to 53.4 percent, its higher ever. </span></p>
<p><span style="font-weight: 400;">Financial soundness was also saw improvements. POSCO’s Consolidated debt ratio decreased by 7.5%p year-on-year to 66.5 percent, the lowest since 2010. Separate debt ratio also decreased by 0.5%p year-on-year to 16.9 percent, constantly renewing the lowest record on a yearly basis. </span></p>
<p><span style="font-weight: 400;">POSCO also demonstrated a cumulative financial improvement of KRW 7 trillion with 150 cases of restructuring in the last 4 years, reinforcing the business structure as well as financial competency. Accordingly, this year the company expects to make more investments in new growth engines such as lithium and cathode materials as well as energy and construction in addition to renewing the facilities at its steel mills. Thus, there will be a budget of KRW 4.2 trillion for consolidated investment, an increase of KRW 1.6 trillion compared to last year. The consolidated sales target is KRW 61.9 <span style="font-size: 12pt;">trillion.</span></span></p>
<p><b>※ POSCO’s 2017 business performance</b></p>
<table style="border-color: #000000; width: 620px;" border="1">
<tbody>
<tr style="height: 24px;">
<td style="text-align: center; width: 249px; height: 72px;" rowspan="3"><span style="font-weight: 400; font-size: 12pt;">Division</span></td>
<td style="text-align: center; width: 351px; height: 24px;" colspan="4"><span style="font-weight: 400; font-size: 12pt;">Consolidated</span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 87px; height: 48px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2015</span></td>
<td style="text-align: center; width: 84px; height: 48px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2016</span></td>
<td style="text-align: center; width: 85px; height: 48px;" rowspan="2"><span style="font-size: 12pt;"><b>2017</b></span></td>
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-size: 12pt;"> </span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">YoY</span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 249px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">Sales (KRW 100 million)</span></td>
<td style="text-align: center; width: 87px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">581,923</span></td>
<td style="text-align: center; width: 84px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">530,835</span></td>
<td style="text-align: center; width: 85px; height: 24px;"><span style="font-size: 12pt;"><b>606,551</b></span></td>
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">14.3%</span></td>
</tr>
<tr style="height: 48px;">
<td style="text-align: center; width: 249px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">Operating profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 87px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">24,100</span></td>
<td style="text-align: center; width: 84px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">28,443</span></td>
<td style="text-align: center; width: 85px; height: 48px;"><span style="font-size: 12pt;"><b>46,218</b></span></td>
<td style="text-align: center; width: 95px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">62.5%</span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 249px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">Net profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 87px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">△962</span></td>
<td style="text-align: center; width: 84px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">10,482</span></td>
<td style="text-align: center; width: 85px; height: 24px;"><span style="font-size: 12pt;"><b>29,735</b></span></td>
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">183.7%</span></td>
</tr>
</tbody>
</table>
<table style="border-color: #000000; width: 620px;" border="1">
<tbody>
<tr>
<td style="text-align: center; width: 249px;" rowspan="3"><span style="font-weight: 400; font-size: 12pt;">Division</span></td>
<td style="text-align: center; width: 357px;" colspan="4"><span style="font-weight: 400; font-size: 12pt;">Separate</span></td>
</tr>
<tr>
<td style="text-align: center; width: 81px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2015</span></td>
<td style="text-align: center; width: 89px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2016</span></td>
<td style="text-align: center; width: 83px;" rowspan="2"><span style="font-size: 12pt;"><b>2017</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-size: 12pt;"> </span></td>
</tr>
<tr>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">YoY</span></td>
</tr>
<tr>
<td style="text-align: center; width: 249px;"><span style="font-weight: 400; font-size: 12pt;">Sales (KRW 100 million)</span></td>
<td style="text-align: center; width: 81px;"><span style="font-weight: 400; font-size: 12pt;">256,072</span></td>
<td style="text-align: center; width: 89px;"><span style="font-weight: 400; font-size: 12pt;">243,249</span></td>
<td style="text-align: center; width: 83px;"><span style="font-size: 12pt;"><b>285,538</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">17.4%</span></td>
</tr>
<tr>
<td style="text-align: center; width: 249px;"><span style="font-weight: 400; font-size: 12pt;">Operating profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 81px;"><span style="font-weight: 400; font-size: 12pt;">22,382</span></td>
<td style="text-align: center; width: 89px;"><span style="font-weight: 400; font-size: 12pt;">26,353</span></td>
<td style="text-align: center; width: 83px;"><span style="font-size: 12pt;"><b>29,025</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">10.1%</span></td>
</tr>
<tr>
<td style="text-align: center; width: 249px;"><span style="font-weight: 400; font-size: 12pt;">Net profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 81px;"><span style="font-weight: 400; font-size: 12pt;">13,183</span></td>
<td style="text-align: center; width: 89px;"><span style="font-weight: 400; font-size: 12pt;">17,850</span></td>
<td style="text-align: center; width: 83px;"><span style="font-size: 12pt;"><b>25,457</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">42.6%</span></td>
</tr>
</tbody>
</table>
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				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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