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		<title>CES &#8211; Official POSCO Group Newsroom</title>
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            <title>CES &#8211; Official POSCO Group Newsroom</title>
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				<title>The Age of Physical AI Is Here: Where POSCO Group Sees Opportunity in Robotics</title>
				<link>https://newsroom.posco.com/en/the-age-of-physical-ai-is-here-where-posco-group-sees-opportunity-in-robotics/</link>
				<pubDate>Tue, 17 Mar 2026 15:51:21 +0000</pubDate>
				<dc:creator><![CDATA[parky]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES2026]]></category>
		<category><![CDATA[Humanoid Robot]]></category>
		<category><![CDATA[hyper no]]></category>
		<category><![CDATA[physical AI]]></category>
		<category><![CDATA[robot]]></category>
		<category><![CDATA[robotics]]></category>
									<description><![CDATA[CES 2026, the world’s largest technology trade show, has come to a close—and this year, one theme stood out above all others: robots. From humanoids and]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-27951" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01.jpg" alt="" width="960" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01-800x350.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01-768x336.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>CES 2026, the world’s largest technology trade show, has come to a close—and this year, one theme stood out above all others: robots. From humanoids and quadrupeds to sports and healthcare applications, robotics was everywhere on the show floor, signaling that the era of Physical AI—where AI and robotics come together in the real world—is quickly taking shape.</p>
<p>With Jae-bum Park, Senior Researcher at POSCO Research Institute, we look at what CES 2026 revealed about the future of robotics and where POSCO Group’s strengths could create new opportunities in this fast-growing industry.</p>
<hr />
<p><img class="alignnone size-full wp-image-27942" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02.jpg" alt="" width="960" height="421" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02-800x351.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02-768x337.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Powering the Energy Transition: <span style="color: #005baa;">Robots Were Everywhere at CES 2026</span></h2>
<p>At this year’s CES, robots were impossible to miss. Even in booths hosted by companies not traditionally associated with robotics, robot-related technologies appeared throughout the exhibition. The message was clear: AI-powered robots are moving beyond demonstrations and entering everyday life and industrial environments.</p>
<p><img class="alignnone size-full wp-image-27943" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>One of the most talked-about exhibits was Atlas, the humanoid robot presented by Boston Dynamics, Hyundai Motor Group’s robotics affiliate. Equipped with 56 degrees of freedom (DoF), Atlas demonstrated highly flexible movement and the ability to handle heavy-duty tasks involving loads of more than 50 kilograms—offering a glimpse of its potential in real industrial settings.</p>
<p>The exhibition also introduced a collaboration case involving POSCO and Boston Dynamics. On screen, Spot, Boston Dynamics’ quadruped robot, was shown moving through high-temperature facilities at a POSCO steelworks. In a noisy and heat-intensive environment, Spot was able to detect gas leaks and carry out precise inspections of equipment and infrastructure. The scene offered a compelling look at how robots are evolving from crowd-pleasing exhibits into reliable co-workers on industrial sites.</p>
<p><img class="alignnone size-full wp-image-27944" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04.jpg" alt="" width="960" height="541" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04-800x451.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04-768x433.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Another exhibit that drew attention came from Korean company Bodyfriend, which showcased a massage chair designed to feel almost like wearing a robotic suit. Its wearable AI healthcare robot, with independently moving arms and legs, attracted strong interest for its ability to analyze and stretch the user’s joints.</p>
<p><img class="alignnone size-full wp-image-27945" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05.jpg" alt="" width="960" height="542" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05-800x452.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05-768x434.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Robots were also making an impact in sports. Table tennis robots and combat robots once again proved popular with visitors, while sports robots introduced by Chinese companies such as Unitree and others showed just how far the technology has advanced. Some were able to analyze an opponent’s movements and track the trajectory of a ball in real time, providing highly detailed coaching.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;"><span style="color: #005baa;">Degrees of Freedom:</span> What Makes Robot Movement More Sophisticated</h2>
<p>As CES 2026 made clear, robot movement is becoming increasingly refined as technology advances. One term that many robotics companies use when discussing precision and flexibility is DoF, or Degree of Freedom. In simple terms, DoF refers to the number of joint axes a robot can move or control.</p>
<p><img class="alignnone size-full wp-image-27946" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Generally speaking, the higher the DoF, the more independently controllable joints a robot has. This is particularly important for humanoid robots, which are expected to move in ways that resemble the human body. Industrial robot arms used in automated manufacturing processes typically have around 6 DoF, while humanoid robots usually range from 30 to 60 DoF. With 56 DoF, Boston Dynamics’ Atlas is close to the level required to mimic full-body human joint movement.</p>
<p>That said, increasing DoF also means adding more components such as motors, reducers, and sensors. In other words, the more sophisticated the movement, the higher the production cost. That is why robotics companies carefully design and allocate DoF based on each robot’s purpose and application.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Why <span style="color: #005baa;">Actuators</span> Matter</h2>
<p>An actuator is the drive unit that physically moves a robot’s joints. It can be understood as a complete joint system that combines a motor, reducer, sensor, and control circuit.</p>
<p><img class="alignnone size-full wp-image-27947" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07.jpg" alt="" width="960" height="543" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07-800x453.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07-768x434.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>A motor on its own produces rotational motion. But for a robot arm to extend in a straight line or bend with precision, rotational movement alone is not enough. By integrating gears and electronic controls, an actuator enables more complex forms of motion, including both rotational and linear movement. If a motor is like a muscle cell, an actuator is the complete muscular joint that allows a limb to move in a controlled way.</p>
<p>For a humanoid robot with 56 DoF, roughly 56 precision actuators are needed.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;"><span style="color: #005baa;">Why Hyper NO Matters</span> in the Age of Robotics</h2>
<p><img class="alignnone size-full wp-image-27948" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08.jpg" alt="" width="960" height="545" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08-800x454.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08-768x436.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Electrical steel is also a critical material in motor manufacturing, accounting for roughly 20% to 30% of total motor production cost. This is especially important in robot motors, which must generate high output despite their compact size. In many cases, the performance of the electrical steel used inside the motor directly affects the motor’s overall efficiency and output.</p>
<p>To achieve better performance, the steel sheet must be made as thin as possible. If it is too thick, eddy currents* can form inside the material, causing energy loss in the form of heat.</p>
<p><span style="font-size: 14px;">*Eddy currents are swirling electric currents generated by electromagnetic induction when the magnetic field around a conductor changes rapidly.</span></p>
<p>POSCO’s high-performance electrical steel, Hyper NO, is designed to maximize magnetic performance even at extremely thin, paper-like thicknesses. The thinner electrical steel becomes, the more difficult it is to manufacture. In fact, only about five to six steelmakers worldwide, including POSCO, are capable of stably mass-producing electrical steel at the Hyper NO level. That makes it a strategic material with high technological barriers to entry—and an increasingly important one in the era of robotics and electrification.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;"><span style="color: #005baa;">Energy and Materials</span> Will Help Power the Humanoid Robot Era</h2>
<p><img class="alignnone size-full wp-image-27952" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>No matter how advanced a robot’s movement may be, it cannot function properly without enough energy. Today, humanoid robots typically operate continuously for only about two to four hours, making battery technology one of the biggest limiting factors in the industry.</p>
<p>At CES 2026, swappable battery systems emerged as a notable trend aimed at addressing that limitation. Boston Dynamics’ Atlas, for example, is known to operate continuously for around four hours, and it is even equipped with a function that allows it to replace its own battery when power runs low.</p>
<p>Tesla CEO Elon Musk recently predicted that there could be 10 billion humanoid robots within 25 years. If production reaches that scale, demand for actuators would rise into the hundreds of billions, making growth in demand for high-performance electrical steel almost inevitable. Once replacement demand is taken into account, the number of batteries required could also reach into the tens of billions.</p>
<p>This would also drive a sharp increase in demand for lithium, one of the key raw materials used in batteries. From this perspective, POSCO Group’s high-performance electrical steel technology and lithium assets are likely to draw growing attention as the robotics market continues to expand.</p>
<p>As robotics moves closer to real-world adoption, the future of the industry will depend not only on software and AI, but also on the materials and energy technologies that make advanced movement possible. In that future, POSCO Group is well positioned to play an important role.</p>
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				<title>POSCO Group shows achievements of venture development program at CES 2025</title>
				<link>https://newsroom.posco.com/en/posco-group-shows-achievements-of-venture-development-program-at-ces-2025/</link>
				<pubDate>Tue, 14 Jan 2025 09:47:50 +0000</pubDate>
				<dc:creator><![CDATA[parky]]></dc:creator>
						<category><![CDATA[Press Center]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[A2US]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2025]]></category>
		<category><![CDATA[ITONE]]></category>
		<category><![CDATA[K-Startup]]></category>
		<category><![CDATA[POSCO group]]></category>
		<category><![CDATA[POSTECH]]></category>
									<description><![CDATA[Creating a joint exhibition hall of POSCO Group and POSTECH to share results of POSCO’s proprietary venture platform 20 venture companies discovered and]]></description>
																<content:encoded><![CDATA[<p><i><b><span style="color: #005793;"><span style="color: #005793;">Creating a joint exhibition hall of POSCO Group and POSTECH to share results of POSCO’s proprietary venture platform</span></span></b></i></p>
<p><i><b><span style="color: #005793;"><span style="color: #005793;">20 venture companies discovered and nurtured by POSCO Group to participate, including ITONE and A2US, receiving CES 2025 Innovation Awards</span></span></b></i></p>
<p><i><b><span style="color: #005793;"><span style="color: #005793;">20 venture companies to attend on-site support programs at the Ministry of SMEs and Startups’ K-Startup Pavilion, fostering support collaboration</span></span></b></i></p>
<p><i><b><span style="color: #005793;"><span style="color: #005793;">CES-participating venture companies secure follow-on investments… POSCO Group continues to support the growth ecosystem for venture companies</span></span></b></i></p>
<hr />
<p>POSCO Group highlighted the achievements of its unique venture nurturing ecosystem, the ‘POSCO Venture Platform,’ at CES 2025.</p>
<p><img class="wp-image-26755 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2025/01/250114_news_thumb-02.png" alt="" width="640" height="206" srcset="https://newsroom.posco.com/en/wp-content/uploads/2025/01/250114_news_thumb-02.png 4134w, https://newsroom.posco.com/en/wp-content/uploads/2025/01/250114_news_thumb-02-800x258.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2025/01/250114_news_thumb-02-768x247.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2025/01/250114_news_thumb-02-1024x330.png 1024w" sizes="(max-width: 640px) 100vw, 640px" /><br />
<span style="font-size: 14px;">*CES (Consumer Electronics Show): The world’s largest IT and consumer electronics fair, organized annually by the Consumer Technology Association (CTA) in the United States.</span></p>
<p>At CES 2025, held in Las Vegas from January 7–10, 2025, POSCO Group, in collaboration with POSTECH, set up a joint exhibition hall to showcase the technologies and products of 20 venture companies that were invested in and nurtured through the POSCO Venture Platform. ‘ITONE’ and ‘A2US’ have received the CES 2025 Innovation Awards among the participating companies.</p>
<p>ITONE, a smart construction specialist, jointly developed with POSCO E&amp;C a “robot for creating undulations in concrete construction joints.” The two companies jointly received the innovation award in the robotics field for this robot, which can shorten the time required for creating undulations to enhance adhesion between concrete layers by up to 85% compared to manual labor while preventing worker injuries from exposed rebar.</p>
<p>A2US, a company specializing in precision purification technology using water droplets for humidification, sterilization, and air purification, received a CES Innovation Award in the sustainability and energy category.</p>
<p>Furthermore, Furthermore, POSCO Group assisted venture companies attending CES 2025 in participating in on-site support programs provided by the Ministry of SMEs and Startups—programs aimed at attracting investments and promoting companies—while collaborating to support the Venture Innovation Awards. This approach will align with national strategies for nurturing venture companies.</p>
<p>In fact, venture companies participating in CES through the POSCO Venture Platform have successfully secured additional investments and connected to overseas demonstrations. For example, ‘ANPoly,’ an eco-friendly new materials specialist that received an Innovation Award at CES 2024, secured approximately 4 billion won in additional investments and commenced constructing a 20 billion-won nano-cellulose new materials factory in Pohang in October 2024. Similarly, ‘NaviFra,’ a precision autonomous driving software specialist for logistics robots participating in CES 2024, has conducted proof-of-concept (PoC) trials with large domestic corporations. It has increased its corporate value sevenfold through subsequent investment rounds.</p>
<p>POSCO Group supports the continuous growth of venture companies linked to its new growth strategies by utilizing a 2.8 trillion won venture fund formed in collaboration with leading domestic and international venture capital firms.</p>
<div id="attachment_26778" style="width: 970px" class="wp-caption alignnone"><img class="wp-image-26778" src="https://newsroom.posco.com/en/wp-content/uploads/2025/01/CES-2025-포스코그룹-부스-현장-모습.jpg" alt="At the CES 2025 POSCO GROUP-POSTECH joint exhibition hall, visitors are viewing the booths of participating companies." width="960" height="557" srcset="https://newsroom.posco.com/en/wp-content/uploads/2025/01/CES-2025-포스코그룹-부스-현장-모습.jpg 2915w, https://newsroom.posco.com/en/wp-content/uploads/2025/01/CES-2025-포스코그룹-부스-현장-모습-800x464.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2025/01/CES-2025-포스코그룹-부스-현장-모습-768x445.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2025/01/CES-2025-포스코그룹-부스-현장-모습-1024x594.jpg 1024w" sizes="(max-width: 960px) 100vw, 960px" /><p class="wp-caption-text">▲At the CES 2025 POSCO GROUP-POSTECH joint exhibition hall, visitors are viewing the booths of participating companies.</p></div>
]]></content:encoded>
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					<item>
				<title>Powering a New Generation of Home Appliances</title>
				<link>https://newsroom.posco.com/en/powering-new-generation-home-appliances/</link>
				<pubDate>Tue, 30 Jan 2018 16:40:50 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[actuators]]></category>
		<category><![CDATA[Aeolus Bot]]></category>
		<category><![CDATA[Aibo]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[consumer electronics conference]]></category>
		<category><![CDATA[Consumer Electronics Show]]></category>
		<category><![CDATA[electric actuators]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[electrical motor]]></category>
		<category><![CDATA[Electrical Steel]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[electromagnet]]></category>
		<category><![CDATA[Electronics Show]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[global market]]></category>
		<category><![CDATA[home appliances]]></category>
		<category><![CDATA[hyper no]]></category>
		<category><![CDATA[Hyper NO posco]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[posco electrical]]></category>
		<category><![CDATA[posco electrical steel]]></category>
		<category><![CDATA[posco motor steel]]></category>
		<category><![CDATA[robot]]></category>
		<category><![CDATA[robot motor]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sony Aibo]]></category>
		<category><![CDATA[steel]]></category>
									<description><![CDATA[Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors is </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">worth tens of billions of dollars</span></a><span style="font-weight: 400;"> and is expected to </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">grow at a CAGR of 4.2 percent from 2017 to 2025</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">The ever-growing demand for electric motors can be attributed to several factors including the growing interest in eco-friendly and fuel-efficient motors and improved living standards in a number of densely-populated countries around the world. Plus, new innovations in home appliances are not only driving the demand for electric motors, it’s changing the way they are shaped, sized and put together. </span></p>
<h2><b>So, how exactly do electric motors work? </b></h2>
<p><span style="font-weight: 400;">An electric motor is in pretty much every electronic appliance. The motor is what turns electricity into mechanical movement. When an electric motor is charged with electricity, the axle, or metal rod turns and creates movement. The motor itself is powered by two opposing magnets &#8211; the permanent magnet and the electromagnet. When electric current is applied to the electromagnet, it pushes against the permanent magnet creating rotary or linear movement.</span></p>
<div id="attachment_13671" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg" target="_blank" rel="noopener"><img class="wp-image-13671" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg" alt="The inside of an electric motor." width="850" height="565" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg 1200w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The inside of an electric motor. (Source: <a href="https://www.stiavelli.com/prds/electromechanical-weg-electric-motors/" target="_blank" rel="noopener">Stiavelli</a>)</p></div>
<p><span style="font-weight: 400;">Many parts of electric motors are made of electrical steel, including the motor core. Electrical steel is an alloy of iron and silicon and can generate various magnetic properties. High-quality electric steel such as </span><a href="https://www.youtube.com/watch?v=h5iMGle5fPc" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s Hyper NO</span></a><span style="font-weight: 400;"> will have a small hysteresis curve that minimizes energy loss. POSCO’s technology also reduces core loss by 5 percent as well as motor noise by 5dB. </span></p>
<h2><b>Electric Motors in Home Appliances</b></h2>
<p><span style="font-weight: 400;">Home appliances currently account for about </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">a third of total energy consumption</span></a><span style="font-weight: 400;"> and attribute to </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">45 percent</span></a><span style="font-weight: 400;"> of greenhouse gas emissions in an average household. Energy-efficient home appliances are in high demand due to increasingly stricter environmental regulations, consumers’ desire to save on utility bills as well as their desire to lower noise output from appliances such as dishwashers and dryers.</span></p>
<p><span style="font-weight: 400;">In order to maximize energy efficiency, engineers and manufacturers turn to high quality non-oriented electrical steel such as POSCO’s Hyper NO to meet consumer needs.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<h2><b>Next Generation of Home Appliances </b></h2>
<p><span style="font-weight: 400;">Aside from traditional home appliances, there is a growing number of innovative, next-generation home appliances that rely on high-quality electric motors for maximum efficiency, cost effectiveness and also range of movement. </span></p>
<p><span style="font-weight: 400;">These days, robots are part of the average household in the form of vacuums, personal home assistants, alarm clocks and more. Unlike traditional home appliances such as refrigerators and washing machines that are stationary, innovative robot appliances move in different directions. This is where actuators come in. Actuators are </span><a href="https://www.wired.com/story/robots-are-fueling-the-silent-ascendance-of-the-electric-motor/" target="_blank" rel="noopener"><span style="font-weight: 400;">electric motors in a gearbox</span></a><span style="font-weight: 400;">, and the gearbox essentially gives electric motors added torque, or rotational force, that allows the robot to move in a variety of directions, including twisting and turning. </span></p>
<div id="attachment_13670" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" target="_blank" rel="noopener"><img class="wp-image-13670" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" alt="The inside of an electric actuator." width="850" height="511" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg 932w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-768x461.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">Actuators are what propels a variety of movement in robots. (Source: <a href="https://www.motioncontroltips.com/electric-actuators-versatility-in-motion/" target="_blank" rel="noopener">Motion Control Tips</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, engineers are now working with modular actuators to build robotic structures for a greater range of movement, speed and positions through segmented parts. Highly efficient, relatively low-cost and diverse actuators are coming together with AI sensors, voice recognition and smart controllers to breed a new generations of home appliances. </span></p>
<p><span style="font-weight: 400;">There are </span><a href="https://clr.es/blog/en/electrical-actuators-robotics/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 different types of actuators</span></a><span style="font-weight: 400;"> based on how they are powered, and electrical actuators are most commonly found in home applications. Compared to the other types of actuators, electric actuators have lower speed and power, but are easy to install and control. Because they are often modular and can be applied for customized purposes, the resulting robots have a great range of motion to fit the new roles home robots are taking on. </span></p>
<h2><b>Examples of Applications in the home</b></h2>
<p><span style="font-weight: 400;">Here are some of the latest robots for the home that require advanced electric actuators and are changing the way people think of home appliances. </span></p>
<h3><b>Aeolus Bot</b></h3>
<p><span style="font-weight: 400;">The prototype for the </span><a href="https://aeolusbot.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Aeolus Bot</span></a><span style="font-weight: 400;"> was </span><a href="https://www.cnet.com/news/aeolus-is-the-smart-home-robot-of-my-dreams/" target="_blank" rel="noopener"><span style="font-weight: 400;">introduced at this year’s Consumer Electronics Show</span></a><span style="font-weight: 400;"> (CES) in Las Vegas. The robot can move around the nooks and crannies of the home learning different objects and places with its smart software. It can also retrieve different objects and clean the house using other home appliances. </span></p>
<div id="attachment_13669" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" target="_blank" rel="noopener"><img class="wp-image-13669 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" alt="An Aeolus Bot grabbing a can of coke for a person." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg 850w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Aeolus Bot responds to voice commands. (Source: <a href="http://unboxholics.com" target="_blank" rel="noopener">Unbox Holics</a>)</p></div>
<p><span style="font-weight: 400;">Not only that, Aeolus also has Amazon’s Alexa software, recognize its owner’s face and can alert family members of any disturbances. </span></p>
<h3><b>Sony Aibo</b></h3>
<p><span style="font-weight: 400;">Sony’s Aibo looks and moves like a dog. With its voice recognition software it can respond to commands, recognize faces and perform tricks. Although the furless bot may not be able to swim or jump the fence, it can pick up a objects, sit, roll over and move much more dynamically than other home robots. </span></p>
<div id="attachment_13673" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo.jpg" target="_blank" rel="noopener"><img class="wp-image-13673" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg" alt="A person holding hands with the Sony Aibo." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Sony Aibo can do simple tricks on command. (Source: <a href="https://www.theverge.com/2018/1/11/16876086/sony-aibo-hands-on-video-ces-2018" target="_blank" rel="noopener">The Verge</a>)</p></div>
<p><span style="font-weight: 400;">The changing face (and shape) of home appliances is putting actuators to full use with their wide range of movement, speed and positions. Highly-efficient electric motors and actuators will continue to be in high demand as new innovations in home appliances and robots keep rolling out. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.ge.com/reports/future-home-robotics-capable-personable-cute/" target="_blank" rel="noopener"><span style="font-weight: 400;">GE Reports</span></a><span style="font-weight: 400;">. </span></p>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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				<title>NAIAS 2017: Safety in Steel Paves the Way for the Cars of the Future</title>
				<link>https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/</link>
				<pubDate>Fri, 20 Jan 2017 16:52:58 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[The North American International Auto Show (NAIAS, or the Detroit Motor Show) began on January 11 with over 61 new vehicles and 5,000 journalists from more]]></description>
																<content:encoded><![CDATA[<p>The <a href="http://naias.com/" target="_blank">North American International Auto Show</a> (NAIAS, or the Detroit Motor Show) began on January 11 with over 61 new vehicles and 5,000 journalists from more than 60 countries. The NAIAS not only demonstrates the current direction of consumer demand but also paints a picture of where the industry is headed.</p>
<p>&nbsp;</p>
<div id="attachment_10384" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/posco_content_watermark_1300x550_170120_1/" rel="attachment wp-att-10384"><img class="wp-image-10384 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1.jpg" alt="POSCO_content_watermark_1300x550_170120_1" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-300x127.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_1-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">Volkswagen brought back its iconic Microbus in the form of a new electric, self-driving ID Buzz concept car. (<a href="https://www.engadget.com/2017/01/08/volkswagen-id-buzz-concept-self-driving-electric-microbus/" target="_blank">Engadget</a>)</p></div>
<p>&nbsp;</p>
<p>The headlines from the Consumer Electronic Show (CES) were <a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/" target="_blank">all about self-driving, electric, and connected cars</a>. As these topics continued to be highlighted at NAIAS (see the new Volkswagen ID Buzz pictured above), there was also a focus on the importance of structural design.</p>
<p>Innovations in high-strength steel have allowed car makers to reduce the weight of vehicles without compromising safety. From large sedans to electric vehicles, advances in steel were spotted all throughout this year’s NAIAS with <a href="https://www.edmunds.com/car-news/auto-shows/2017-detroit-auto-show-2017-bmw-5-series.html" target="_blank">BMW’s new 5 Series</a> and <a href="http://www.chron.com/cars/article/Ford-shows-off-its-2018-F-150-pickup-at-Detroit-10847070.php" target="_blank">Ford’s new 2018 F-150</a> both showing off their lightweight aluminum and high-strength steel compounds that helped shed more than 100 kg from the BMW model.</p>
<p>The push to make vehicles lighter raises safety concerns. Lighter cars require lighter steel, and to make lighter steel there are typically other compromises that have to be made. POSCO, however, with its advanced high-strength automotive steel, has found the solution for automakers to make cars that are both safe and lightweight.</p>
<div id="attachment_10385" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/naias-2017-safety-steel-paves-way-cars-future/posco_content_watermark_1300x550_170120_2/" rel="attachment wp-att-10385"><img class="wp-image-10385 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2.jpg" alt="POSCO_content_watermark_1300x550_170120_2" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO_content_watermark_1300x550_170120_2-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">The new BMW 5 Series (left) and Ford F150 (right) made their debut at the North American International Auto Show. Both models used advanced high-strength steel to reduce weight and maintain safety. (<a href="http://naias.com/press/resources/" target="_blank">NAIAS Image Archive</a>)</p></div>
<p>&nbsp;</p>
<h2><strong>POSCO’s Lightweight Auto Solutions Increase Safety</strong></h2>
<p>In 2016, POSCO became <a href="https://newsroom.posco.com/en/posco-announces-new-steel-sheets-at-detroit-motor-show/" target="_blank">the first steelmaker to participate at NAIAS</a>, displaying its advanced high-strength steel for automobiles, including its the PosM Steel and hot press forming steel (HPF). PosM Steel is five times stronger than other types of steel making it great for impact absorption and increased safety.</p>
<p>&nbsp;</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/g4Cisf8mGVo?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p>Providing a rapid solution upgrade for strengthened crash requirements, the safety of POSCO’s advanced materials has been certified by the Insurance Institute for Highway Safety (IIHS). In addition, the strength and crashworthiness of POSCO’s advanced steel solution received a score of 5 stars from USNCAP and ‘good’ safety ratings on the IIHS Moderate Overlap Front and Small Overlap Front tests. By reducing possible safety concerns with high strength body solutions, POSCO is able to contribute to the advancement of global auto manufacturers.</p>
<p>With steel being more important than ever in the auto industry, POSCO’s commitment to improving the strength and safety in its automotive steel has helped it maintain its position as a global industry leader. <a href="http://wardsauto.com/north-american-international-auto-show/steel-industry-makes-presence-known-auto-show" target="_blank">As Gregory Warden of GM said</a>, “there is a whole new generation of steel coming” – and POSCO is helping to lead the way by creating new solutions that guarantee safety and fit the unique needs of its partners.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>CES 2017: Who are the First Movers in the Automotive Industry?</title>
				<link>https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/</link>
				<pubDate>Thu, 12 Jan 2017 11:16:12 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[With so many auto exhibits at CES 2017, one might be forgiven for thinking they had fast forwarded to the Detroit Auto Show. Alongside the computers, TVs, and]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/ces-2017-who-are-the-first-movers-in-the-automotive-industry_main/" rel="attachment wp-att-10245"><br />
</a>With so many auto exhibits at CES 2017, one might be forgiven for thinking they had fast forwarded to the <a href="http://naias.com/" target="_blank">Detroit Auto Show</a>. Alongside the computers, TVs, and smart household appliances, seemingly all of the major car manufactures were there (<a href="https://www.ff.com/en/" target="_blank">along with some new ones</a>) to show that innovation is no stranger to an industry more than 100 years old.</p>
<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/autonomous-driving-technology-takes-over-ces-2017/" rel="attachment wp-att-10246"><img class="aligncenter size-full wp-image-10246" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017.jpg" alt="Autonomous driving technology takes over CES 2017" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>Advancements in electric cars, autonomous driving, car connectivity, and AI were on full display. <a href="http://www.theverge.com/ces/2017/1/5/14184140/microsoft-cortana-nissan-bmw-car-integration" target="_blank">Nissan and BMW unveiled plans to use Microsoft’s personal assistant technology</a>, Cortana, with their cars. Honda became the first major manufacturer to develop an <a href="https://techcrunch.com/2017/01/05/hondas-neuv-is-a-mini-electric-concept-car-with-emotional-intelligence/" target="_blank">electric concept car specifically designed for ride-sharing</a>. And as for self-driving cars &#8211; Nissan announced it would bring <a href="https://www.cnet.com/news/nissan-pledges-affordable-self-driving-car-models-by-2020/" target="_blank">autonomous driving support to its Leaf electric car</a>, <a href="http://www.hyundai.com/eu/en/UpcomingVehicle/IONIQ/index.html" target="_blank">Hyundai introduced one that would be affordable enough</a> for the masses, and <a href="http://www.nvidia.com/object/audi-and-nvidia.html" target="_blank">Audi announced a partnership with Nvidia</a> to bring self-driving cars to market by 2020.</p>
<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/auto-design-and-weight-are-important-in-electric-cars/" rel="attachment wp-att-10247"><img class="aligncenter size-full wp-image-10247" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars.jpg" alt="Auto design and weight are important in electric cars" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>With all of the focus on electric cars and autonomous driving, it is easy to forget the basic building blocks that are needed to make these cars a reality. As Toyota Research Institute CEO Gill Pratt noted at CES, &#8220;Historically humans have zero tolerance of death by machine,&#8221; and for further adoption by the public, safety must be reinforced in autonomous vehicles. Increased safety in cars often goes hand-in-hand with heavier materials that can withstand more pressure. However, the push for more fuel efficient electric cars is pushing the industry to build with more lightweight components.</p>
<p>Car manufacturers are working to find the right balance between strength, weight, and price. <a href="http://www.fueleconomy.gov/feg/driveHabits.jsp" target="_blank">The EPA has estimated</a> that reducing a vehicle’s weight by 45kg (100lbs) will improve fuel efficiency by 1%, and while more lightweight materials do exist in aluminum and magnesium, they are often too cost-prohibitive for general use.</p>
<p>&nbsp;</p>
<h2>POSCO Body Concept Electric Vehicle</h2>
<div id="attachment_10248" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/posco-pcb-electric-vehicle-design/" rel="attachment wp-att-10248"><img class="size-full wp-image-10248" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design.jpg" alt="POSCO’s PBC-EV is both safe and lightweight" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">POSCO’s PBC-EV is both safe and lightweight</p></div>
<p>On this front, POSCO has been working to develop solutions for car manufacturers. The <a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank">PBC-EV, or POSCO Body Concept Electric Vehicle</a>, is one product of that research as POSCO sought to create a lighter car with the same strength and safety that is expected in today’s modern car market. POSCO focused on two main points when developing this lightweight car body. The first was the application of a combination of POSCO’s most advanced steels including TRIP, PosMCT950E, and PosMCT980B. Secondly, POSCO optimized existing construction methods and worked to introduce new techniques in order to both lighten and strengthen the body of the automobile. With its PBC-EV, POSCO was able to reduce weight by 26% while still maintaining the highest levels of body strength.</p>
<p>&nbsp;</p>
<h2>Magnesium technology</h2>
<div id="attachment_10249" style="width: 655px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/posco-worked-with-renaults-eolab-concept-car/" rel="attachment wp-att-10249"><img class="size-full wp-image-10249" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/POSCO-worked-with-Renault’s-EOLAB-concept-car.jpg" alt="POSCO materials were used in the design of Renault’s EOLAB concept car" width="645" height="376" /></a><p class="wp-caption-text">POSCO materials were used in the design of Renault’s EOLAB concept car</p></div>
<p>Many in the auto industry are setting their sights on magnesium as the future of car manufacturing. Magnesium can be easily molded and it is both <a href="https://newsroom.posco.com/en/posco-signs-agreement-expansion-magnesium-production-facilities/" target="_blank">lightweight and strong</a>. Due to its high price, car makers have not fully embraced the move to magnesium yet, but POSCO is already preparing for this probability. Last month, POSCO&#8217;s World Premium Materials (WPM) &#8211; Magnesium Business Division organized a <a href="https://newsroom.posco.com/en/magnesium-automotive-engineering/" target="_blank">seminar with industry experts and automotive engineering students</a> to discuss the future of magnesium in car manufacturing. Experts in magnesium, molding, bonding, and surface treatment were invited to speak about the application of magnesium technology in automobiles and students gave presentations on their own experience developing race cars.</p>
<p>Even though cars have been around since the late 19<sup>th</sup> century, new ideas continue to force the industry to adapt and change. And whether it is optimizing existing manufacturing processes or working to utilize technologies for the future, POSCO remains committed to finding innovations in the auto industry.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>New Technologies &#038; Evolving Industries at CES 2017</title>
				<link>https://newsroom.posco.com/en/smart-energy-smart-tech-ces-2017/</link>
				<pubDate>Tue, 10 Jan 2017 11:00:01 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[If you expected the Consumer Electronics Show (CES) to be all about TVs, PCs, and connected homes, you might be in for a surprise. Now in its 50th year, CES]]></description>
																<content:encoded><![CDATA[<p>If you expected the Consumer Electronics Show (CES) to be all about TVs, PCs, and connected homes, you might be in for a surprise. Now in its 50<sup>th</sup> year, CES decided to expand its Marketplaces and showcase new technologies in <a href="http://www.ces.tech/Show-Floor/Marketplaces/Smart-Energy">Smart Energy</a> and <a href="http://www.ces.tech/Show-Floor/Marketplaces/Sleep-Tech">Sleep Tech</a> – two areas where POSCO has also been working to advance its own steel technology.</p>
<p>While the Smart Energy Marketplace featured innovative products that provide electricity in more sustainable ways, the Sleep Tech Marketplace showcased exciting sleep-related technologies aimed at improving health through better sleep. Check out some of the recent advancements below and let us know what you think!</p>
<p>&nbsp;</p>
<p><strong>The Smart Energy Marketplace: Cleaner &amp; Sustainable Electricity </strong></p>
<p>As they do every year, tech giants and startups used CES to debut their new products and ideas. Just when it seemed that the market was saturated with enough cool floating Bluetooth speakers and mobile charging cases, CES 2017 took it to another level with new solar-powered gadgets.</p>
<ul>
<li>Designed by Lemon Technology, <a href="http://www.lemon-california.com/">The California Roll</a> is the first solar-powered, waterproof speaker. It lasts up to 20 hours with only 7 hours of sunlight, includes voice recognition capabilities, and uses NFC to offer a faster and more reliable connection with less energy consumption. Because it is waterproof, the California Roll is good to go, rain-or-shine.</li>
<li>When your smartphone battery dies, <a href="http://ipowerup.com/">iPowerUp</a> is a case that can recharge the phone from solar cells located on the back. Its solar panels store energy and then charge your phone when an outlet is unavailable.</li>
</ul>
<p>POSCO’s work in developing smart energy technology can be seen in the World Premium Product, <a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/">PosMAC</a> (POSCO Magnesium Aluminum alloy Coating). Solar cells need to be installed with materials that are both lightweight and sturdy enough to withstand the elements. PosMAC is uniquely suited for <a href="https://newsroom.posco.com/en/solar-energy-development-key-future-energy/">solar energy development</a> because it is durable, light weight, and non-corrosive.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/YZHMRDeuDa0?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p><strong>The Sleep Tech Marketplace: Better Sleep &amp; Improved Health </strong></p>
<p>Trouble sleeping? CES showcased a possible solution at its Sleep Tech Marketplace. In its first year, the marketplace showcased several products that help regulate your body’s circadian rhythm and provide a more peaceful sleep.</p>
<ul>
<li>If noises are keeping you up at night, <a href="http://www.meetnightingale.com/">Nightingale</a> is a device that plugs into an outlet and masks common indoor and outdoor noises that can disrupt sleep patterns by adding ambient sounds, called “sound blankets.” Two speakers placed in two different units in a room utilize the walls to reflect sound and blend it into the background.</li>
<li><a href="http://m.pegasiglass.com/en/about.html">PEGASI Smart Sleep Glasses</a> solves a series of sleep related issues by generating lights of specific wavelengths to stimulate the suprachiasmatic nucleus on the hypothalamus, which controls the circadian rhythms that help regulate sleeping patterns.</li>
</ul>
<p>POSCO has also been working to develop technologies that can help regulate sound for more peaceful sleep. <a href="https://newsroom.posco.com/en/tag/posco-poscozy/">PosCoZy</a> was designed to provide a more peaceful and quieter living experience through a flooring system that can greatly reduce impact noise between floors in apartment buildings and offices. PosCoZy’s manganese Z-clips’ resistance to vibrations are 4x higher than regular steel. What’s more, PosCoZy helps reduce the sound of typical walking from 50 decibels to just 40dB, while impact sounds are lowered from 58dB to 38dB. That means you can sleep through the night without hearing the party going on upstairs.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/4072k-S3nB4?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p style="text-align: left;">Bigger and bolder than ever before, CES 2017 took great strides with new marketplaces, including the smart energy and sleep tech industries. POSCO continues to develop pioneering solutions alongside these breakthrough innovations as well to find advanced solutions for the 21<sup>st</sup> century.</p>
<p>&nbsp;</p>
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