On December 16, POSCO held its 2016 Customer Appreciation Night Event at the POSCO Center to express its gratitude to its customers for their strong support in 2016.
With the theme of “Great Thanks to You! True Pride in You!” the event included 120 guests from over 100 corporate customers. Major industries were represented, including those related to steel building materials, hot-rolled steel plates, energy, shipbuilding, automobile manufacturing, electric and electronics products, wire rods, and stainless steel production.
“We beat expectations in 2016 in terms of performance, thanks to the constant support and trust from our customers, despite difficult domestic and overseas economic conditions,” said POSCO CEO Ohjoon Kwon in the main event. “Customers like you are the engines that will lead the future growth of the Korean economy and the global steel industry. In order to lay the foundation for sustainable growth with our customers in 2017, POSCO will do everything it can to develop innovative solutions that provide customers with advanced solution marketing.”
In addition, attendees enjoyed the screening of a special video titled, “Dearest customers, we love you! We thank you!” The video humorously filmed customer responses as they received phone calls from POSCO saying, “I love you!”
Dinner began with toasts from POSCO CEO Ohjoon Kwon and Sang-woon Lee, Vice Chairman of Hyosung, and was followed by a performance from world-famous vocalist Paul Potts. In 2007, Potts catapulted to fame after winning the British audition program “Britain’s Got Talent”. Potts’ beautiful renditions of ‘Brindisi,’ ‘Parla Piu Piano’ (the theme of the film ‘The Godfather’), and ‘Missing Geumgang Mountain’ were warmly received by those in attendance, and Potts continued with an impressive duet with Korean musical singer Bada.
As POSCO turns its attention to 2017, it plans to further solidify its leadership in the domestic and overseas steel markets by expanding sales of customer-oriented world-premium products. In addition, while further cementing its strategic partnerships with core customers, POSCO will be strengthening its differentiated competitive advantage through advanced solution marketing that helps unlock customer value.