On June 30, NCCP Chairman Ahn Chung Young announced the evaluation results for 2014 at its 35^th general meeting at Seoul Palace Hotel.

The evaluation is divided into four grades; best, excellent, satisfactory and fair. One hundred twelve major companies which have great economic influence, according to business type and of impact of shared growth among the top 450 major companies in terms of sales, were assessed. The value of shared growth indexes is quantified by evaluating the shared growth levels of major companies in order to create fair trade and a culture of shared growth among major companies and SMEs.

Only 19 companies, including POSCO, were awarded the highest grade, 37 companies were awarded an excellent grade, 42 companies, including POSCO E&C, received a satisfactory grade and the remaining 14 companies received a fair grade.

Companies who achieve the highest grade receive benefits for one year with the Fair Trade Commission, Ministry of Trade, Industry and Energy, Public Procurement Service and National Tax Service.

POSCO won additional accolades and was selected as one of “The Most Honorable Company” recipients. It has secured this title for three consecutive years along with Samsung Electronics, Hyundai Mipo Dockyard, SK Global Chemicals and SK Telecom. This honor means being recognized as having earned the highest grade and be given the same incentives as the highest grade for an additional year, even in the case of receiving an excellent grade next year.

POSCO will develop “Creating Shared Value” (CSV) programs and policies which promote ways to achieve sustainable partnerships with cooperating companies and plans to continue operating as an exemplary company of shared growth by actively promoting these programs.

 Pictured here: The first production using eco-friendly FINEX method at POSCO’s plant

For the 11^th consecutive year, POSCO has been named one of the ‘Most Respected Companies in Korea’ by the Korean Management Association Consultants (KMAC).  POSCO topped the list in the steel industry category for its 11^th straight year. In addition, POSCO ranked second in the overall ‘All Star Company’ category for 8 straight years. The ‘Most Respected Companies in Korea’ ranking is the only comprehensive survey model in Korea and was developed in 2004 by KMAC to evaluate and publish the value of Korean companies.

Lessons from one of Korea’s most respected companies

The importance of corporate reputation has achieved all-time highs nowadays. POSCO was recognized on this year’s Interbrand’s Best Korean Brands list for its second consecutive year. It must be doing something right.  A great company does not just excel because of its products, but because of its values and other initiatives. Fortune annually publishes its World’s Most Admired Companies list  and 100 Best Companies to Work For list to distinguish the best from the rest. What lessons can be learned from Korea’s leading steelmaker?

POSCO was highly rated for its CSR activities, reliability, values, talent fostering, employee welfare, and eco-friendly management in addition to ethical management. It also gained recognition as Korea`s leading company in fulfilling social responsibilities through internal activities, resulting in increased profitability and decreased production costs, volunteer activities with all employees participating, 1% sharing activities for the socially disadvantaged, and support for multi-cultural families.

Pictured here: POSCO’s women employees participating in Women’s Mentoring Day, held since 2011

 Pictured here: Joint effort between POSCO’s global volunteering program, Beyond, and Habitat for Humanity

Methodology

The ‘All Star Companies’ category includes the 30 most respected Korean companies regardless of industry and is based on a survey of 5,920 industry officers, 230 securities company analysts, and 4,560 general consumers between  October 2^nd, 2013 through January 6^th, 2014. Companies are surveyed based on the following six factors:

1)     Innovation capability

2)     Shareholder value

3)     Employee value

4)     Customer value

5)     Social value

6)     Image value

See below for the 2014 top 10 ‘All Star Companies’ list:

1.     Samsung Electronics

2.     POSCO

3.     Yuhan-Kimberly

4.     Yuhan Corporation

5.     Hyundai Motors

6.     Incheon International Airport

7.     SK Telecom

8.     LG Electronics

9.     Samsung C&T

10.  Samsung Life