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		<title>Lightweight Cars &#8211; Official POSCO Group Newsroom</title>
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            <title>Lightweight Cars &#8211; Official POSCO Group Newsroom</title>
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				<title>Going Autonomous: The Transformation of the Transportation Industry</title>
				<link>https://newsroom.posco.com/en/going-autonomous-transformation-transportation-industry/</link>
				<pubDate>Mon, 18 Sep 2017 10:00:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[AI]]></category>
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									<description><![CDATA[Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of transportation, remain vital as autonomous transportation emerges in full.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Many people have heard of self-driving cars, but this is just one example of unmanned, autonomous transportation. Ferries, pods, drones, and other vehicles are all part of the innovative trend toward vehicles that operate on their own, providing great opportunities to companies looking to invest.</span></p>
<h2>Why Should People Care About Autonomous Transportation?</h2>
<p><span style="font-weight: 400;">Autonomous transportation is emerging across the world, from personal vehicles to Tesla’s proposed semi trucks that drive in convoy with a lead vehicle handling autonomous follow trucks. Intel is also planning to </span><a href="https://www.theverge.com/2017/8/9/16119000/intel-mobileye-self-driving-cars-level-4" target="_blank" rel="noopener"><span style="font-weight: 400;">test a fleet of one hundred autonomous cars </span></a><span style="font-weight: 400;">and Hyundai’s planning to </span><a href="https://www.forbes.com/sites/frankahrens/2017/08/11/hyundai-aims-to-show-its-ready-for-self-driving-olympics-at-pyeongchang/#557012357f59" target="_blank" rel="noopener"><span style="font-weight: 400;">showcase its self-driving technology</span></a><span style="font-weight: 400;"> at the biggest winter sports event of 2018.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">While many have heard of self-driving cars and other road-based vehicles, it may come as a surprise to learn just how far technology has advanced in autonomous transportation. The Swiss bank </span><a href="https://www.ubs.com/ch/en.html" target="_blank" rel="noopener"><span style="font-weight: 400;">UBS</span></a><span style="font-weight: 400;">, suggests that </span><a href="https://www.cnbc.com/2017/08/07/pilotless-planes-could-save-airline-industry-billions-of-us-dollars-ubs-note.html" target="_blank" rel="noopener"><span style="font-weight: 400;">autonomous airplanes could be in place by 2025</span></a><span style="font-weight: 400;">, a feat that would save airlines $35 billion a year. Clearly, the benefits are drastic and it is becoming essential for companies to invest in making autonomous travel work.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Even further into the future, companies like </span><a href="http://www.next-future-mobility.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Next Future Transportation</span></a><span style="font-weight: 400;"> are envisioning pod travel, through which individual vehicles will autonomously transport people from point A to point B.</span></p>
<div id="attachment_12856" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" target="_blank" rel="noopener"><img class="wp-image-12856 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" alt="A man steps out of a Next Future Transportation autonomous pod" width="1200" height="800" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg 1200w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-1024x683.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">Next Future Transportation’s autonomous pod (Source: <a href="http://www.next-future-mobility.com/analysis" target="_blank" rel="noopener">Next Future Transportation</a>)</p></div>
<p><span style="font-weight: 400;">No matter the type, the economic impact of autonomous transportation technology is unavoidable. Boston Consulting Group expects that the driverless car market will be worth </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">$42 billion by 2025 and $77 billion by 2035</span></a><span style="font-weight: 400;">, and IHS suggests </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">driverless car ubiquity will hit around 2050</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In terms of what these automated vehicles offer to the public, the </span><a href="https://www.enotrans.org/wp-content/uploads/2015/09/AV-paper.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">Eno Centre for Transportation</span></a><span style="font-weight: 400;"> reports that if 90 percent of American roads were autonomous, </span><a href="http://www.businessinsider.com/advantages-of-driverless-cars-2016-6/#roads-will-be-safer-1" target="_blank" rel="noopener"><span style="font-weight: 400;">accidents would drop from 6 million a year to 1.3 million; deaths would fall from 33,000 to 11,300</span></a><span style="font-weight: 400;">. Add in better traffic conditions, higher fuel efficiency and extra time gained from not driving, and it’s easy to see why companies are taking notice of this tech sector.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Who is Investing in Autonomous Transportation?</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Autonomous transportation entails investment from various industries from materials to technology, and major players are making early moves. Tesla is a good example of a specialty vehicle company determined to see autonomous transportation become a worldwide reality. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Big names in traditional transportation are also jumping aboard. General Motors </span><a href="https://www.forbes.com/sites/alanohnsman/2017/04/04/gms-cruise-poised-to-add-1100-silicon-valley-autonomous-car-tech-jobs/#368a34d25cca" target="_blank" rel="noopener"><span style="font-weight: 400;">purchased Cruise Automation</span></a><span style="font-weight: 400;">, and Ford has </span><a href="https://www.theverge.com/2017/8/16/16155254/argo-ai-ford-self-driving-car-autonomous" target="_blank" rel="noopener"><span style="font-weight: 400;">invested in an AI startup, Argo AI</span></a><span style="font-weight: 400;">. Audi has </span><a href="https://techcrunch.com/2016/07/25/audi-setting-up-a-subsidiary-dedicated-to-self-driving-car-tech/" target="_blank" rel="noopener"><span style="font-weight: 400;">created a subsidiary</span></a><span style="font-weight: 400;">, the SDS Company, focused on self-driving technology, and BMW has </span><a href="https://www.reuters.com/article/us-continental-autonomous/continental-joins-bmw-intel-mobileye-platform-for-self-driving-cars-idUSKBN19B0TP" target="_blank" rel="noopener"><span style="font-weight: 400;">formed an alliance</span></a><span style="font-weight: 400;"> with Intel and Mobileye.</span><span style="font-weight: 400;"><br />
</span> <span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">There are also auto suppliers getting into this market, such as </span><a href="http://www.magna.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Magna</span></a><span style="font-weight: 400;">, a supplier that is manufacturing vehicles as well as providing the parts to help more traditional companies jump into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Tech giants like Microsoft are getting involved, too, </span><a href="https://www.cnbc.com/2017/07/19/microsoft-baidu-team-up-for-self-driving-platform-apollo.html" target="_blank" rel="noopener"><span style="font-weight: 400;">collaborating with automakers</span></a><span style="font-weight: 400;"> to include their own technology in self-driving vehicles, as well as to research and develop automated transportation technology.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Whether companies are involved in creating the actual vehicles that will be automated, providing security and safety features, pursuing further research, or providing the materials needed to create these vehicles of the future, it is safe to say that this industry is growing rapidly.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Autonomous Transportation and the Steel Industry</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">A shift toward autonomous transportation is good news for the steel industry. At first glance, it seems steel consumption will decrease as fewer car accidents will lead to less demand for repair parts and more room to use other materials for aesthetic purposes. However, demand for high-strength, premium steels that are highly sought after in traditional cars will continue to increase. </span></p>
<p><span style="font-weight: 400;">Materials like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> provide greater strength and safety for automated vehicles, an important consideration when one considers a road full of cars driving themselves. While people may no longer be behind the wheel, they will want to know that their cars, and the cars around them, are made to the highest safety standards. Safety regulations for traditional cars are only getting tougher, and that won’t change with autonomous vehicles.</span></p>
<div id="attachment_12857" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-12857" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg" alt="POSCO’s PBC-EV made with POSCO GIGA STEEL on display" width="1200" height="508" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL</p></div>
<p><span style="font-weight: 400;">High-strength steel allows car makers to </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight their vehicles without compromising safety</span></a><span style="font-weight: 400;">. POSCO GIGA STEEL’s </span><a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight properties</span></a><span style="font-weight: 400;"> make it a sustainable solution for automated vehicles that aim to leave a minimal carbon footprint and </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">maximize fuel efficiency</span></a><span style="font-weight: 400;">. Even better, it is affordable; an important factor considering the overall cost of the technology and hardware that goes into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">The steel industry will also see a boost in the need for accompanying facilities for automated transportation, including manufacturing plants, parking structures, charging stations, smart roads and so on. While automated transportation may be high tech, there will be plenty of opportunities for those in the steel industry to provide material solutions to a rapidly growing market.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.autoevolution.com/news/old-law-in-the-state-of-new-york-must-be-changed-to-enable-self-driving-cars-107966.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Auto Evolution</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Automakers Look to Steel for Lower CO2 Emissions</title>
				<link>https://newsroom.posco.com/en/automakers-look-to-steel-for-lower-co2-emissions/</link>
				<pubDate>Mon, 17 Apr 2017 11:00:15 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
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		<category><![CDATA[Chevrolet Volt]]></category>
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									<description><![CDATA[Twenty years ago, Toyota debuted the first mass-produced hybrid vehicle, but today almost every major car manufacturer has a hybrid or electric car on the]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Twenty years ago, Toyota debuted the first mass-produced hybrid vehicle, but today almost every major car manufacturer has a hybrid or electric car on the production line. Just last week, </span><a href="https://www.bloomberg.com/news/articles/2017-04-10/tesla-passes-gm-as-musk-s-carmaker-becomes-america-s-top-valued" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla surpassed Ford and GM</span></a><span style="font-weight: 400;"> to become the most valuable car maker in the US, signaling to the auto industry that investors are serious about banking on the future of electric vehicles. </span></p>
<p><span style="font-weight: 400;">Several factors are contributing to the growing interest in electric vehicles. Stricter CO2 emission standards are changing the way cars are being made, and consumers are becoming more environmentally conscious at the same time. To produce more fuel efficient vehicles, car makers are looking to advanced materials in lightweighting that can help make vehicles more eco-friendly while being safe and affordable. </span></p>
<h2><b>The Push to Reduce Carbon Emissions</b></h2>
<p><span style="font-weight: 400;">In the US, the transportation sector produces </span><a href="https://www.epa.gov/ghgemissions/sources-greenhouse-gas-emissions" target="_blank" rel="noopener"><span style="font-weight: 400;">nearly 30 percent of all global warming emissions</span></a><span style="font-weight: 400;">, and more than half of those emissions come from passenger vehicles. Between 1990 and 2004, the average fuel economy of new vehicles actually decreased, but since 2005 those numbers have begun to improve, resulting in less greenhouse emissions (see chart below). </span></p>
<div id="attachment_11285" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/chart.png" target="_blank" rel="noopener"><img class="wp-image-11285 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/chart-1024x853.png" alt="Between 1990 and 2004, greenhouse gas emissions increased, but since 2005 those numbers have begun to improve, resulting in less greenhouse emissions (chart below)." width="640" height="533" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/04/chart-1024x853.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/chart-800x667.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/chart-768x640.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/chart.png 1200w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Greenhouse gas emissions from the transportation sector remain high but have gone down in recent years. Increased efforts by the auto industry to produce more fuel-efficient cars is helping this trend. (Source: EPA Inventory of US Greenhouse Gas Emissions and Sinks: 1990-2014)</p></div>
<p><span style="font-weight: 400;">As air pollution gets worse and global temperatures continue to rise, governments, consumers, and car manufacturers have all seen the urgency in creating more fuel-efficient vehicles. However, in order to build electric vehicles, hybrid cars, and even more fuel efficient combustion engine autos, new materials and production methods must be used. Specifically, cars need to be lighter. </span></p>
<h2><b>Reducing Weight, Reducing CO2 Emissions </b></h2>
<p><span style="font-weight: 400;">The heavier a car is, the more fuel is required to move it. A </span><a href="http://www.nrcan.gc.ca/energy/efficiency/transportation/cars-light-trucks/buying/16755" target="_blank" rel="noopener"><span style="font-weight: 400;">study from MIT found that for each 100-kg reduction in a car’s body weight</span></a><span style="font-weight: 400;">, fuel consumption could decrease by about 0.3 L/100 km for cars and about 0.4 L/100 km for light trucks. This not only translates into fewer CO2 emissions but also into cost savings for consumers. The following table provides estimated fuel cost savings for a range of weight reductions. Today’s cars and light trucks weigh between 1,000 to 3,800 kg.</span></p>
<table class=" aligncenter" style="width: 600px; height: 501px;" cellpadding="2">
<tbody>
<tr style="height: 37px;">
<td style="width: 586px; height: 37px; text-align: center;" colspan="3">
<h3><strong>Estimated Fuel Cost Savings</strong></h3>
</td>
</tr>
<tr style="height: 74px;">
<td style="width: 188px; height: 74px;"><strong>Weight reduction</strong></td>
<td style="width: 192px; height: 74px;"><strong>Estimated fuel cost savings over 200,000 km &#8211; cars</strong></td>
<td style="width: 194px; height: 74px;"><strong>Estimated fuel cost savings over 200,000 km &#8211; light trucks</strong></td>
</tr>
<tr style="height: 50px;">
<td style="width: 188px; height: 50px; background-color: #d9d9d9;"><strong>10 kg</strong></td>
<td style="width: 192px; height: 50px; background-color: #d9d9d9;">$65</td>
<td style="width: 194px; height: 50px; background-color: #d9d9d9;">$87</td>
</tr>
<tr style="height: 50px;">
<td style="width: 188px; height: 50px;"><strong>25 kg</strong></td>
<td style="width: 192px; height: 50px;">$164</td>
<td style="width: 194px; height: 50px;">$218</td>
</tr>
<tr style="height: 50px;">
<td style="width: 188px; height: 50px; background-color: #d9d9d9;"><strong>50 kg</strong></td>
<td style="width: 192px; height: 50px; background-color: #d9d9d9;">$327</td>
<td style="width: 194px; height: 50px; background-color: #d9d9d9;">$436</td>
</tr>
<tr style="height: 50px;">
<td style="width: 188px; height: 50px;"><strong>100 kg</strong></td>
<td style="width: 192px; height: 50px;">$654</td>
<td style="width: 194px; height: 50px;">$872</td>
</tr>
<tr style="height: 51px;">
<td style="width: 188px; height: 51px; background-color: #d9d9d9;"><strong>200 kg</strong></td>
<td style="width: 192px; height: 51px; background-color: #d9d9d9;">$1,308</td>
<td style="width: 194px; height: 51px; background-color: #d9d9d9;">$1,744</td>
</tr>
<tr style="height: 51px;">
<td style="width: 188px; height: 51px;"><strong>400 kg </strong></td>
<td style="width: 192px; height: 51px;">$2,616</td>
<td style="width: 194px; height: 51px;">$3,488</td>
</tr>
<tr style="height: 51px;">
<td style="width: 188px; height: 51px; background-color: #d9d9d9;"><strong>1,000 kg</strong></td>
<td style="width: 192px; height: 51px; background-color: #d9d9d9;">$6,540</td>
<td style="width: 194px; height: 51px; background-color: #d9d9d9;">$8,720</td>
</tr>
<tr style="height: 51px;">
<td style="width: 188px; height: 51px; background-color: #ffffff;" colspan="3">Note: For illustrative purposes, savings are based on a fuel price of $1,09/L and the average fuel consumption and weight relationship reported by MIT.</p>
<p>[Source: Savings are based on a fuel price of $1.09/L and the average fuel consumption and weight relationship reported by MIT.]</td>
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<p><span style="font-weight: 400;">Manufacturers have been testing new materials to use in their cars in order to make the weight reductions necessary for a viable EV. Utilization of </span><span style="font-weight: 400;">alternative materials like aluminum, magnesium, and carbon fiber components</span><span style="font-weight: 400;"> are increasing due to their lightweight properties. However, additional </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">financial and environmental costs remain high</span></a><span style="font-weight: 400;">. </span></p>
<p>In the past, in order to make steel lighter, sacrifices had to be made in strength and ductility. However, recent innovations in advanced high-strength steels (AHSS) have been able to bridge that gap. To demonstrate the recent advancements made with AHSS, engineers designed the <a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener">PBC-EV, or POSCO Body Concept-Electric Vehicle</a>, using POSCO GIGA STEEL. <span style="color: #000000;">The PBC-EV car body was able to achieve a 26.4% reduction in total weight when compared to cars of the same size without any sacrifices in safety or structural integrity. </span></p>
<h2><b></b>The Eco-friendly Life Cycle of AHSS</h2>
<p>When measuring greenhouse emissions of cars, one must also look beyond the immediate impact of gasoline consumption and view the material more holistically through a life cycle assessment. The emissions costs related to the extraction and production of automobile materials can be high. However, technological advancements in steel production have been able to reduce CO2 emissions &#8211; helping to make it one of the most eco-friendly materials for car makers.</p>
<p><span style="color: #000000;">Based on its life cycle assessment, measuring carbon dioxide emissions from production to recycling, <a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener">POSCO GIGA STEEL</a> performs remarkably well as an eco-friendly material. Steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount. Even after production, cumulative greenhouse gas emissions of vehicles made with steel is 10% lower when looking at the full life cycle.</span></p>
<p>Lastly, steel remains the most recycled materials on the planet, and automobiles maintain a recycling rate of nearly 100 percent. Almost all steel products contain recycled steel as steel scrap is a necessary ingredient when producing new steel.</p>
<p><span style="font-weight: 400;">Advancements in AHSS have allowed the auto industry to move beyond the barriers that have held it back in the past. As consumers demand more fuel efficient driving options and as governments around the world impose more strict emissions standards, material advancements in steel will become more critical. It is the breakthroughs in steel technology like these that are helping to bring lightweight, fuel-efficient cars to market.</span></p>
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<p>Throughout April and May, <em>The Steel Wire</em> is exploring trends in the auto industry and how POSCO’s innovations in automotive steel is leading the way toward lighter, stronger, and more affordable cars.</p>
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