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				<title>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</title>
				<link>https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/</link>
				<pubDate>Wed, 27 Sep 2017 10:36:16 +0000</pubDate>
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		<category><![CDATA[advanced high strength steel]]></category>
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									<description><![CDATA[World Auto Steel (WAS) kicked off its #Steelyourworld campaign to highlight the benefits of advanced high-strength steel (AHSS) as an automotive material. The]]></description>
																<content:encoded><![CDATA[<p><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Auto Steel</span></a><span style="font-weight: 400;"> (WAS) kicked off its </span><a href="http://www.worldautosteel.org/worldautosteel-kicks-off-steelyourworld-campaign/" target="_blank" rel="noopener"><span style="font-weight: 400;">#Steelyourworld</span></a><span style="font-weight: 400;"> campaign to highlight the benefits of advanced high-strength steel (AHSS) as an automotive material. The first of the 4-part campaign is called </span><a href="http://www.worldautosteel.org/steelyourworld/steelyourweight/" target="_blank" rel="noopener"><span style="font-weight: 400;">#steelyourweight</span></a><span style="font-weight: 400;">, and covers one of the best features of AHSS &#8211; its light weight.  </span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/679pOG39frk?start=1&#038;feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">Contrary to popular belief, mass reduction does not automatically equal fuel savings, especially when it comes to urban driving. There are other factors that determine the fuel efficiency of a vehicle such as driving cycle, vehicle size and its powertrain. Until recently, there was a  lack of variety in engine types and powertrains, so even though automakers reduced the weight of car frames, they could not apply a complementary engine or powertrain to the lighter parts. </span></p>
<p><span style="font-weight: 400;">So, have automakers been lightweighting for nothing?</span></p>
<p><span style="font-weight: 400;">Of course not, in the past decade alone, engines and powertrains have also become extremely efficient through advancements in start-stop-systems and downsizing, and newer options including hybrids, electric batteries and range extenders that now allow automakers to capitalize on their lightweight materials.</span></p>
<p><span style="font-weight: 400;">Although there are several lightweight materials, below are 5 reasons why AHSS continues to be the lightweight material of choice for automakers: </span></p>
<h2><b>1. Decision Makers Care About the Environment</b></h2>
<p><span style="font-weight: 400;">Well, not everyone, but many </span><a href="http://money.cnn.com/2017/09/11/autos/countries-banning-diesel-gas-cars/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">countries around the world</span></a><span style="font-weight: 400;"> have started the process to phase out gasoline and diesel-fueled cars, including India and China, the two largest automotive markets in the world. Governments are taking serious action against climate change and it will reflect in their policies. Automakers are choosing to lightweight their vehicles for </span><a href="https://newsroom.posco.com/en/automakers-look-to-steel-for-lower-co2-emissions/" target="_blank" rel="noopener"><span style="font-weight: 400;">lower emission rates</span></a><span style="font-weight: 400;"> with AHSS, because not only is AHSS lightweight, there are no trade-offs with other vital features such as safety and cost-effectiveness. </span></p>
<h2><b>2. Everyone’s Going Electric</b></h2>
<p><span style="font-weight: 400;">Globally, automakers are investing in electric vehicles (EVs) in line with national and international environmental policies. However, EVs still have a ways to go before they become the norm. EVs will face the same safety requirements as regular cars, but with the </span><a href="https://www.automotiveworld.com/analysis/automation-electrification-and-regulation-boost-demand-for-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">added responsibility of protecting the battery</span></a><span style="font-weight: 400;"> and its flammable components during a crash.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-12907" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-1024x724.jpg" alt="The 2017 BMW i3 Electric Battery" width="960" height="679" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-1024x724.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-800x566.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-2017-BMW-i3-Electric-Battery-768x543.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a></p>
<p><span style="font-weight: 400;">In 2016 there were several car accidents involving the Tesla Model S, where leaked battery fluids caused fires. Automakers need to find a solution to make EVs as safe, and eventually, safer than traditional cars. As an innovative automotive material, </span><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/" target="_blank" rel="noopener"><span style="font-weight: 400;">AHSS was built for safety</span></a><span style="font-weight: 400;">.</span></p>
<h2><b>3. Safety is Always First </b></h2>
<p><span style="font-weight: 400;">Safety is and should always be the number one priority for automakers, material providers and policymakers alike. Even with all the hype about autonomous driving and sensors, there is very little chance that policymakers will reverse the stringent safety regulations in place today. People want to feel safe, no matter what type of car they are getting into.  </span></p>
<div id="attachment_12906" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test.jpg" target="_blank" rel="noopener"><img class="wp-image-12906" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-1024x616.jpg" alt="2016 Smart Fortwo and the Mercedes S Class clash head-on during a crash test." width="960" height="578" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-1024x616.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Crash-Test-768x462.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">2016 Smart Fortwo and the Mercedes S Class take part in a crash test (Source: <a href="http://www.greencarreports.com/news/1093399_2016-smart-fortwo-faces-mercedes-s-class-in-crash-test-video" target="_blank" rel="noopener">Green Car Reports</a>)</p></div>
<p><span style="font-weight: 400;">One possible material solution is </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">Complex Phase (CP) steel</span></a><span style="font-weight: 400;">, a type of POSCO GIGA STEEL for the vehicle’s side panels, bumper rails and door impact bars- the parts that determine the safety ratings of the vehicle. It has superior strength and shock-absorbing qualities, without the added weight of traditional high-strength materials, and that’s why carmakers such as </span><a href="https://newsroom.posco.com/en/gm-korea-posco-partnership-innovation/" target="_blank" rel="noopener"><span style="font-weight: 400;">GM Korea</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">Ssangyong Motors</span></a><span style="font-weight: 400;"> and </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/" target="_blank" rel="noopener"><span style="font-weight: 400;">Renault Samsung Motors</span></a><span style="font-weight: 400;"> all use POSCO GIGA STEEL.</span></p>
<h2><b>4. Cost is Always Second</b></h2>
<p><span style="font-weight: 400;">This goes for automakers as well as drivers on the consuming end. Drivers want lower costs without compromising safety and performance ratings, and desire fuel efficiency- a major reason why automakers are lightweighting. </span></p>
<p><span style="font-weight: 400;">Some automakers choose alternative materials such as aluminum and carbon fiber to meet lightweight requirements to find that not only are the materials more costly over steel, factories need an equipment overhaul to work with them. Moreover, there are additional costs related to training employees to work with new materials, whereas all auto manufacturers are familiar with welding and forming steel.  </span></p>
<p><span style="font-weight: 400;">Take a look at this </span><a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener"><span style="font-weight: 400;">infographic</span></a><span style="font-weight: 400;"> and see how AHSS stacks up against other lightweight materials in terms of cost and performance.  </span></p>
<h2><b>5. It’s Not Over Till It’s Over</b></h2>
<p><span style="font-weight: 400;">No two lightweight materials are the same when observed under the </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/" target="_blank" rel="noopener"><span style="font-weight: 400;">life-cycle approach</span></a><span style="font-weight: 400;">, a comprehensive life cycle assessment of a material’s automotive carbon emissions from production to disposal. Often times, the process of manufacturing lightweight materials and improved powertrains result in more carbon emissions than they are saving.</span></p>
<div id="attachment_12908" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-12908" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-1024x728.png" alt="The life cycle assessment can be used to determine the carbon output of a vehicle." width="960" height="683" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-1024x728.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Vehicle-Life-Assessment-768x546.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">The life cycle assessment can be used to determine the carbon output of a vehicle. (Source: <a href="http://www.worldautosteel.org/life-cycle-thinking/" target="_blank" rel="noopener">World Auto Steel</a>)</p></div>
<p><span style="font-weight: 400;">At the end of the day, steel has the lowest production-related emissions and can be recycled at the end of its lifecycle. Steel remains the most recycled material because it can be reapplied in different forms almost infinitely. </span></p>
<p><span style="font-weight: 400;">Automakers are increasingly incorporating lightweight materials to their new models. Although competition for the greatest market share of lightweight materials is fierce, AHSS is by far the leading material when it comes to lightweight solutions. According to </span><a href="http://www.mckinsey.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">McKinsey &amp; Company&#8217;s</span></a> <i><span style="font-weight: 400;">Lightweight, Heavy Impact</span></i><span style="font-weight: 400;"> report, the percentage of high-strength materials used for cars will increase to 38 percent by 2030, compared to 15 percent in 2010. Steel continues to evolve according to the changing demands of the auto market, and for now, there is no other multi-solution material that can compete. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.wallanhyundai.com/WW/WW/Showroom/Cars/Azera/safety/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hyundai</span></a><span style="font-weight: 400;">.</span></p>
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