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		<title>inspiration &#8211; Official POSCO Group Newsroom</title>
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            <title>inspiration &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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				<title>POSCO&#8217;s Another Innovation, &#8216;Steel Gallery&#8217;</title>
				<link>https://newsroom.posco.com/en/poscos-another-innovation-steel-gallery/</link>
				<pubDate>Thu, 19 Apr 2018 21:00:44 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[50th anniversary]]></category>
		<category><![CDATA[artistic]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[smartization]]></category>
		<category><![CDATA[Steel Gallery]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[VR]]></category>
									<description><![CDATA[In celebration of the 50th anniversary, POSCO has renovated the exhibition hall with the style of smartization named as ‘Steel Gallery’. &#160; Future of steel]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">In celebration of the 50th anniversary, POSCO has renovated the exhibition hall with the style of smartization named as ‘Steel Gallery’.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_4.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_4.png" alt="lightweightvehiclelifebetterlifeeastier" width="700" height="411" /></a><p class="wp-caption-text">POSCO will make your life better and easier</p></div>
<p>&nbsp;</p>
<h2><b>Future of steel is still bright</b></h2>
<p><span style="font-weight: 400;">The main theme of the new Steel Gallery is ‘Harmony’ which represents that steel will be together with humanity for the next generation. The gallery is mainly composed with future advanced technology that gives incredible experiences of high class technology in POSCO’s world premium products.</span></p>
<p><span style="font-weight: 400;">One of the technologies we can proudly recommend to feel in our gallery is electric vehicle section. POSCO recognized that future vehicle trend will be dramatically changed with renewable energy such as electrically fueled vehicles. In the Gallery, POSCO introduced its own technology that plays a crucial part for future generation of vehicles such as <a href="http://pulsenews.co.kr/view.php?year=2016&amp;no=896754" target="_blank" rel="noopener">lightweight frame</a> and various solutions.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_1.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_1.png" alt="advancedtechnologyVRvirtualrealitysteel" width="700" height="411" /></a><p class="wp-caption-text">VR technology allows giving vivid experience about steel</p></div>
<p>&nbsp;</p>
<h2><b>Steel will be still with us</b></h2>
<p><span style="font-weight: 400;">Another theme of the gallery is close to human life. One specific feature that the gallery makes so impressive is smart system, an interactive wall that helps better understanding of steel to the people who are not familiar with steel. Animated images of steel processing and VR Virtual Reality) are the good examples of smart POSCO. These advanced elements describes important role of steel for our future life.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_6.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_6.png" alt="kineticartssteelcollabration" width="700" height="411" /></a><p class="wp-caption-text">Collaboration of visual art and steel expressing the steel in our life</p></div>
<p>&nbsp;</p>
<h2><b>‘Kinetic Steel’, Harmony with kinetic art</b></h2>
<p><span style="font-weight: 400;">Finally, Steel Gallery shows fabulous collaborations of art work and steel in terms of kinetic art (also may refer to kinetic steel). For instance, shattered pieces of steel gathered and shape several objects that we can easily see in our life, such as vehicles, buildings and so on. POSCO expects that this incredible artistic feature may bring positive inspiration about steel.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_3.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/000418_3.png" alt="convenientPOSCOpremiumproductsteelgallery" width="700" height="411" /></a><p class="wp-caption-text">Convenient access to POSCO’s premium products at Steel Gallery on the 2nd floor</p></div>
<p><span style="font-weight: 400;">As it mentioned above, the ultimate purpose of the Steel Gallery is to get closer to all generations by showing diverse technologies and visual impacts so that general population understand that steel is one of the fundamental elements of our current and even for the future life. POSCO will continue to make efforts for ‘better life for humanity’. The clips below represents that we also hope our achievements bring positive inspiration in global scale.<br />
</span></p>
<div class="video_wrap" style="text-align: center;"><iframe src="https://www.youtube.com/embed/5A2Uu8T0QGw?rel=0" width="600" height="300" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></span></iframe></div>
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				<title>International Women’s Day: Breaking Barriers for Gender Parity</title>
				<link>https://newsroom.posco.com/en/international-womens-day-breaking-barriers-gender-parity/</link>
				<pubDate>Wed, 08 Mar 2017 09:33:52 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[Alice Peurala]]></category>
		<category><![CDATA[Billie Jean King]]></category>
		<category><![CDATA[billie jene king]]></category>
		<category><![CDATA[computerized ship]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gender parity]]></category>
		<category><![CDATA[Grand Slam]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[international women's day]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[male dominated professions]]></category>
		<category><![CDATA[male-dominated industry]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO Daewoo]]></category>
		<category><![CDATA[prize]]></category>
		<category><![CDATA[prize money]]></category>
		<category><![CDATA[Raye Montague]]></category>
		<category><![CDATA[rosie the riveter]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[tennis]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[Vice President]]></category>
		<category><![CDATA[women in steel industry]]></category>
		<category><![CDATA[WWII]]></category>
									<description><![CDATA[Throughout history and across cultures, women have faced challenges and discrimination &#8211; from a lack of legal protections to being thought as unqualified]]></description>
																<content:encoded><![CDATA[<p>Throughout history and across cultures, women have faced challenges and discrimination &#8211; from a lack of legal protections to being thought as unqualified in male-dominated professions. While inequality persists in today’s workplace, women have made great strides to combat gender bias and show that they are equally fit in sports, the military, and in the steel industry.</p>
<p>POSCO values the contributions from its female workers and their role in its success. In the past, <em>The Steel Wire</em> has looked at <a href="https://newsroom.posco.com/en/the-women-of-steel-and-their-journey-to-equality/" target="_blank" rel="noopener">women in the steel industry</a> as well as a few of the women who have had a lasting impact at POSCO. Please check out the in-depth interviews with <a href="https://newsroom.posco.com/en/posco-women-leadership-series-1-interview-yukyung-lee-posco-m-tech/" target="_blank" rel="noopener">Yukyung Lee</a>, Group Leader of Iron Ore Group of the Raw Materials Department; <a href="https://newsroom.posco.com/en/posco-women-leadership-series-4-interview-mihwa-park-posco-ict/" target="_blank" rel="noopener">Mihwa Park</a>, Head of the Information Planning Department; <a href="https://newsroom.posco.com/en/posco-women-leadership-series-2-interview-young-choi-daewoo-international/" target="_blank" rel="noopener">Young Choi</a>, Vice President of PR at POSCO Daewoo; and <a href="https://newsroom.posco.com/en/posco-women-leadership-series-3-interview-lee-yoon-hee-posco-research-institute/" target="_blank" rel="noopener">Lee Yoon Hee</a>, Vice President of POSRI.</p>
<p>Today, in honor of International Women’s Day, we want to take a moment to celebrate three women who broke barriers in their own male-dominated fields. Their hard work, perseverance, and dedication allowed the world to recognize and acknowledge the capabilities of women.</p>
<p><strong>Alice Peurala, Woman of Steel Who Fought for Gender Parity in Steel Industry</strong></p>
<p>Women have long been a minority in the metals and mining industries (Catalyst noted in 2015 it was at <a href="http://www.catalyst.org/knowledge/women-male-dominated-industries-and-occupations" target="_blank" rel="noopener">just 13.3% in the U.S.</a>). However, thanks to the efforts of women like  Alice Peurala, many more rights and protections are afforded to them today.</p>
<div id="attachment_10822" style="width: 327px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Screenshot_3.png" target="_blank" rel="noopener"><img class="wp-image-10822 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Screenshot_3.png" alt="Female steelworker Alice Peurala, a legendary fighter for women’s rights" width="317" height="417" /></a><p class="wp-caption-text">Alice Peurala was the first and only female to head a steel unit (Source: Daily Kos)</p></div>
<p>Alice Peurala, <a href="https://newsroom.posco.com/en/the-women-of-steel-and-their-journey-to-equality/" target="_blank" rel="noopener">the first woman to head a steel unit</a>, played a vital role in the steel industry during WWII. Peurala was one of the first female steelworkers who entered Chicago’s South Works mill in 1953 when there were only a few women left in the field. Most of the women who had steel jobs as a result of WWII had been let go when the men returned home. Those who remained, including Alice Peurala, faced gender discrimination in hiring and promotion. Having been an activist in the civil rights movement, she was determined to transform the steel industry into a more comfortable workplace for female employees.</p>
<blockquote><p><strong>&#8220;I did not win as a woman. I campaigned as a candidate who would do something about conditions in the plant that affect 7500 people &#8211; men and women.” – Alice Peurala</strong></p></blockquote>
<p>When Peurala was denied a promotion from her job in the Metallurgical Division to a job in a product testing lab in 1967 because people thought she was ineligible for a job that required overtime and heavy lifting, she sued the mill at the recommendation of the Equal Employment Opportunity Commission (EEOC). Due to her unwavering efforts, a compromise settlement was reached and in 1969, Peurala finally got her promotion. Her successful lawsuits against gender discrimination and the dictatorial control of the steel company owners were indeed a victory for all women in manufacturing. Alice eventually won the presidency of the Local 65 in 1979 and left an impressive legacy as a fighter for women’s rights.</p>
<p><strong>Raye Montague, The First Person to Design Computerized Ships for Navy  </strong></p>
<p>Raye Montague, the first female Program Manager of Ships in the U.S. Navy, not only shattered the glass ceiling as a black woman in the then male-dominated Navy but also the first <em>person</em> who single-handedly changed the way the U.S. Navy designed and used ships.</p>
<p>Growing up, she was often ridiculed for wanting to become a female engineer and was even denied entry into the University of Arkansas because the school did not allow minority enrollment at that time; however, she did not let gender or race barriers discourage her.</p>
<div id="attachment_10823" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Raye-Montague-the-Women-Who-Designed-Computerized-Ships-for-Navy.jpg" target="_blank" rel="noopener"><img class="wp-image-10823 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/Raye-Montague-the-Women-Who-Designed-Computerized-Ships-for-Navy.jpg" alt="Raye Montague is credited with the first computer-generated rough draft of a U.S. naval ship." width="640" height="360" /></a><p class="wp-caption-text">Raye Montague revolutionized the design process for all naval ships and submarines in under 19 hours in 1970. (Image courtesy of thv11.com)</p></div>
<p>She taught herself how computers worked and rose in the ranks for 14 years to become a computer systems analyst at the Naval Ship Engineering Center.  In 1970, she showed the world that women were just as capable as men in the male-dominated Navy by revolutionizing the design process for all naval ships and submarines – a task she famously completed under 19 hours even though she was given a month by her boss.</p>
<p>Montague retired in 1990 and entered the <a href="http://arblackhalloffame.org/honorees/raye-j-montague-rpe/" target="_blank" rel="noopener">Arkansas Black Hall of Fame in 2013</a>. After the award-winning film <a href="http://www.imdb.com/title/tt4846340/" target="_blank" rel="noopener">Hidden Figures</a> was released, which tells the true story of three African-American women who helped the U.S. space program at NASA, <a href="http://abcnews.go.com/Entertainment/meet-woman-broke-barriers-hidden-figure-us-navy/story?id=45566924" target="_blank" rel="noopener">Montague appeared on Good Morning America</a> and sparked interest in her story as another true “hidden figure” during that same era, whose dedication and unwavering commitment became an inspiration to all women.</p>
<p><strong>Billie Jean King, Breaking Records and Gender Barriers </strong></p>
<p>Long a champion for social justice and gender equality, Billie Jean King is a 39 time Grand Slam winner and an American former world #1 professional tennis player. She transformed the world for not only female sports players but also for the LGBT community.</p>
<p>In 1973, King famously threatened to boycott the U.S. Open unless the winner of the ladies singles was awarded the same prize money as the men&#8217;s champion. Thanks to her efforts, the <a href="http://www.nytimes.com/2013/08/26/sports/tennis/the-opens-breakthrough-of-1973.html" target="_blank" rel="noopener">U.S. Open became the first major tournament to offer equal prize money to women and men</a>.</p>
<p>That same year King famously defeated men&#8217;s former world No.1 Bobby Riggs in a match later dubbed &#8220;Battle of the Sexes” in the Houston Astrodome proving to the world that women could compete with men in any arena. In the most viewed U.S. tennis match of all time with more than 50 million Americans tuned in to watch, King beat Riggs, 6–4, 6–3, 6–3 for the USD 100,000 winner-take-all prize. More importantly, the match turned King into arguably the first superstar female athlete in the U.S. Later this year <a href="http://www.imdb.com/title/tt4622512/" target="_blank" rel="noopener">Emma Stone and Steve Carell will adapt this story</a> for the big screen, helping to reignite the excitement of King’s win in 1973.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/d7vqSm4yIZc?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>King also became the first prominent female athlete to come out as gay in 1981 and continued to advocate for gender equality and the LGBT community even after leaving tennis in 1983. In 1990 was <a href="https://www.womenssportsfoundation.org/athletes/our-athletes/billie-jean-king/" target="_blank" rel="noopener">named one of the &#8220;100 Most Important Americans of the 20th Century&#8221; by </a><em>Life Magazine </em>and in 2009, she was awarded the Presidential Medal of Freedom, the nation’s highest civilian award for her massive contribution to improving gender equality on the tennis court.</p>
<p>King’s demands for equal treatment and equal pay helped pave the way for future stars such as Chris Evert, Steffi Graf, and Serena Williams, the latter who broke barriers of her own at the 2017 Australian Open by <a href="http://www.espn.com/tennis/story/_/id/18611698/australian-open-2017-serena-venus-williams-movement" target="_blank" rel="noopener">winning her 23rd Grand Slam singles title</a>, the most of <em>any player</em> in the Open Era.</p>
<blockquote><p><strong>&#8220;It&#8217;s not about the money, it&#8217;s about the message we send. We are sending the equality message out that this is the right thing to do. Yes, the men are better than us in some ways. Yes, we&#8217;re better in some ways. It doesn&#8217;t matter. Don&#8217;t you want to share in this world? I do.&#8221; &#8211; Billie Jean King</strong></p></blockquote>
<div id="attachment_10824" style="width: 468px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/03/Billie_Jean_King_©Lynn_Gilbert_1978.jpg" target="_blank" rel="noopener"><img class="wp-image-10824 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/03/Billie_Jean_King_©Lynn_Gilbert_1978.jpg" alt="Billie Jean King photographed by ©Lynn Gilbert 1978, New York." width="458" height="688" /></a><p class="wp-caption-text">Billie Jean King photographed by ©Lynn Gilbert 1978, New York. (Source: Lynn Gilbert)</p></div>
<p>On International Women’s Day, POSCO honors these three remarkable women who made major contributions in their fields at a time when female participation was incredibly difficult. The bravery and dedication of these women, along with so much more around us who have broken through barriers to ensure gender equality are, and will continue to be,  a source of inspiration for all.</p>
<p>Cover Image Courtesy of <a href="https://commons.wikimedia.org/wiki/File:Rosie_the_Riveter_(Vultee)_DS.jpg" target="_blank" rel="noopener">Alfred T. Palmer, U.S. Office of War Information</a>.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>Ask an Expert: Capturing the Fluidity of Life in Ribbons of Steel &#8211; An Interview with Gil Bruvel</title>
				<link>https://newsroom.posco.com/en/capturing-fluidity-life-ribbons-steel-interview-gil-bruvel/</link>
				<pubDate>Wed, 22 Feb 2017 10:00:58 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[artist]]></category>
		<category><![CDATA[artistic]]></category>
		<category><![CDATA[artistry]]></category>
		<category><![CDATA[bronze]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Flow Series]]></category>
		<category><![CDATA[Gil Bruvel]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[medium]]></category>
		<category><![CDATA[resistance]]></category>
		<category><![CDATA[sculpture]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[watch]]></category>
									<description><![CDATA[Since he was nine years old, Gil Bruvel has known he wanted to be an artist and for the last four decades he has dedicated himself to that path. Working in]]></description>
																<content:encoded><![CDATA[<p>Since he was nine years old, Gil Bruvel has known he wanted to be an artist and for the last four decades he has dedicated himself to that path. Working in painting, drawing, and sculpture, Bruvel is a true craftsman whose tremendous skill is clearly evident upon first glance.</p>
<p><em>The Steel Wire</em> recently spoke with Bruvel about his Flow Series of sculptures. With ribbons of stainless steel, Bruvel has created stunning representations of life, its dualities, and its binding contradictions.</p>
<p><strong> </strong></p>
<p><strong>You’ve worked with a variety of media including oils, pencils, pastels, wood, and bronze. With the Flow Series you began using stainless steel. What inspired you to start working with steel? </strong></p>
<p>Among all the different material I use for my artwork, stainless steel or inox steel has the qualities I needed to materialize the sculptures of the Flow Series. I wanted to create different variations of reflectivity for the surface of my artwork to fuse with its environment by simply reflecting it. The reflections can be made from grained surfaces up to a highly reflective mirror polish surfaces. If I want to represent the feeling of water or the sensation of the wind pressing on the skin like in the <a href="http://www.bruvel.com/the-collection/the-wind" target="_blank" rel="noopener">sculpture of the Wind</a>, I can play with these variations to further the feeling of flow and my personal interpretations of patterns inspired by nature.</p>
<blockquote><p><strong>“</strong><strong>Bringing stainless steel to this new platform was to bring the paradox of the sense of permanence that stainless-steel gives, its natural resistance to rusting over time and stability in harsh environment…</strong><strong>”</strong><strong><br />
&#8211; Gil Bruvel</strong></p></blockquote>
<p>&nbsp;</p>
<p><strong>Steel seems like it would be a difficult medium to work with. How has steel allowed you to express your creativity, compared to other media? </strong></p>
<p>Stainless steel is indeed a rigorous material needing very structured methods to work with. But at the same time, it allows this illusory notion of opposite between the rigidity of steel and this sense of fluidity and movement I can infuse it with. It momentarily freezes the ephemeral, the constant motion of nature, permanence and impermanence.</p>
<div id="attachment_10683" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/2.-Gil-Bruvel-works-on-My-Mirror-Remains.jpg" target="_blank" rel="noopener"><img class="wp-image-10683 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/2.-Gil-Bruvel-works-on-My-Mirror-Remains-1024x683.jpg" alt="Gil Bruvel works on the cast of My Mirror Remains before the steel casting." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/2.-Gil-Bruvel-works-on-My-Mirror-Remains-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/2.-Gil-Bruvel-works-on-My-Mirror-Remains-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/2.-Gil-Bruvel-works-on-My-Mirror-Remains-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Gil Bruvel works on My Mirror Remains (Photo courtesy of Gil Bruvel)</p></div>
<p>&nbsp;</p>
<p><strong>It is impressive to see you create such elaborate pieces using steel. Can you describe your work process? How do you go from idea to steel sculpture? How long does it take? What tools do you use to mold your sculptures?</strong></p>
<p>I start with various sketches and a considerable amount of time figuring out what my intentions are about a specific piece. This represents multiple iterations with sketches whether it is inspired by, as examples, erosions carved by the wind or water, dunes formations, ripples in the sand, physical sensations, motions, emotions, the grass or leaves in trees pushed by the wind and the infinite myriads of patterns small or large nature is made of.</p>
<p>Then I start to model the concepts until I think it is ready to receive a silicon mold. With this mold, we pull a wax for the lost wax process at the foundry and to finally do the casting. After removing the sprues and chasing the surface of the steel, I start to play with the reflectivity of the surface up to the most polished parts of the final sculpture.</p>
<p>It takes many months to create a sculpture from the original concept to the final cast.</p>
<p>&nbsp;</p>
<div id="attachment_10684" style="width: 510px" class="wp-caption alignright"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/3.-Gil-Bruvel_Dichotomy-front-view.jpg" target="_blank" rel="noopener"><img class="wp-image-10684" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/3.-Gil-Bruvel_Dichotomy-front-view-741x1024.jpg" alt="Gil Bruvel’s Dichotomy sculpture uses ribbons of energy to show two sides of the human form." width="500" height="691" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/3.-Gil-Bruvel_Dichotomy-front-view-741x1024.jpg 741w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/3.-Gil-Bruvel_Dichotomy-front-view-579x800.jpg 579w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/3.-Gil-Bruvel_Dichotomy-front-view-768x1061.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/3.-Gil-Bruvel_Dichotomy-front-view.jpg 1303w" sizes="(max-width: 500px) 100vw, 500px" /></a><p class="wp-caption-text">Gil Bruvel’s Dichotomy sculpture that “meditates on and celebrates the dual nature of existence.” (Photo courtesy of Gil Bruvel)</p></div>
<p><strong>Which steel sculpture would you consider to be your best, or favorite? And why?</strong></p>
<p>My favorite sculpture of the Flow Series is of course the next one I am about to do with the renewed excitement to apply the new skills and knowledge I gathered from the previous works with the integration of new ideas and concepts as well as continuing to explore and studying new patterns.</p>
<blockquote><p><strong>“</strong><strong>Among all the different material I use for my artwork, stainless steel or inox steel has the qualities I needed to materialize the sculptures… -Gil Bruvel</strong></p></blockquote>
<p>&nbsp;</p>
<p>I like the <a href="http://www.bruvel.com/the-collection/dichotomy" target="_blank" rel="noopener">sculpture of Dichotomy</a> for the simplicity of its message about the human condition. The vertical lines in opposition with the horizontal lines contained within this same bust, whatever contradictions or oppositions we experience are simply part of who we are.</p>
<p>The <a href="http://www.bruvel.com/the-collection/rain" target="_blank" rel="noopener">sculpture of Rain</a> is also one of my favorite for its meditative aspect. The sculpture entitled River with its metaphor of the river flow carrying our memories and experiences.</p>
<p><a href="http://www.bruvel.com/the-collection/the-wind" target="_blank" rel="noopener">The Wind</a>, the euphoric awareness of being alive, feeling the wind against our skin. And many other sculptures.</p>
<p>&nbsp;</p>
<div id="attachment_10685" style="width: 510px" class="wp-caption alignleft"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/4.-Gil-Bruvel_My-Mirror-Remains-front-view.jpg" target="_blank" rel="noopener"><img class="wp-image-10685" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/4.-Gil-Bruvel_My-Mirror-Remains-front-view-755x1024.jpg" alt="Offering a variation on the theme of human frailty, My Mirror Remains explores what it means to be fully human. " width="500" height="678" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/4.-Gil-Bruvel_My-Mirror-Remains-front-view-755x1024.jpg 755w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/4.-Gil-Bruvel_My-Mirror-Remains-front-view-590x800.jpg 590w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/4.-Gil-Bruvel_My-Mirror-Remains-front-view-768x1041.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/4.-Gil-Bruvel_My-Mirror-Remains-front-view.jpg 1296w" sizes="(max-width: 500px) 100vw, 500px" /></a><p class="wp-caption-text">Offering a variation on the theme of human frailty, My Mirror Remains explores what it means to be fully human. (Photo courtesy of Gil Bruvel)</p></div>
<p><strong>What message are you ultimately trying to convey through the Flow Series? How does using steel help you communicate that? </strong></p>
<p>All the above might contribute to this question, but mainly I see art as a platform, an opportunity to experiment with my own perspective, in the form of artwork to show and share the results of these experimentations. To keep building a universal language we can all relate to. I think the universality of steel lends itself to this idea. Our planet is shrinking with the way we communicate and art can be what binds us together.</p>
<p>&nbsp;</p>
<p><strong>How is your artistic vision embodied through your use of steel in the Flow Series? How is it connected (or different) from your other work? </strong></p>
<p>The many different material and methods I use to create my artwork goes in parallel with my passionate pursuit of knowledge. The Flow Series has been a centerpiece to my creative process, and I see it as a continuum to my previous experiments with other materials. Bringing stainless steel to this new platform was to bring the paradox of the sense of permanence that stainless-steel gives, its natural resistance to rusting over time and stability in harsh environment comparatively to other material; and at the opposite, the artistic expression of fleeting moments and ephemeral nature of our experiences we have, the constant changes and impermanence of life.</p>
<p>&nbsp;</p>
<p><em>The Steel Wire</em> is excited to have had the opportunity to talk with Gil Bruvel. His artistry and expertise surpass expectations and his exquisite sculptures show us the beauty that can be found in steel.</p>
<p>Watch the video below to see some of Gil Bruvel’s favorite pieces and hear more about his work process and inspiration. You can find out more about the artist and his exhibitions by <a href="http://www.bruvel.com/" target="_blank" rel="noopener">visiting his website</a> or following him on <a href="https://www.facebook.com/gil.bruvel" target="_blank" rel="noopener">Facebook</a>, <a href="https://www.instagram.com/gilbruvel/" target="_blank" rel="noopener">Instagram</a>, or <a href="https://twitter.com/gbruvel" target="_blank" rel="noopener">Twitter</a>.</p>
<p style="text-align: center;"><iframe src="//player.vimeo.com/video/65765874?title=0&amp;amp;byline=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p style="text-align: center;"><a href="https://vimeo.com/65765874" target="_blank" rel="noopener">BRUVEL</a> from <a href="https://vimeo.com/onestory" target="_blank" rel="noopener">One Story Productions</a> on <a href="https://vimeo.com" target="_blank" rel="noopener">Vimeo</a>.</p>
<p>&nbsp;</p>
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				<title>Damascus Steel: The Inspiration behind the Game of Thrones Weaponry</title>
				<link>https://newsroom.posco.com/en/damascus-steel-the-inspiration-behind-the-game-of-thrones-weaponry/</link>
				<pubDate>Mon, 11 May 2015 09:49:35 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[1750]]></category>
		<category><![CDATA[A Song of Ice and Fire]]></category>
		<category><![CDATA[a telltale games series]]></category>
		<category><![CDATA[alloy]]></category>
		<category><![CDATA[Although Damascus]]></category>
		<category><![CDATA[ancient weaponry]]></category>
		<category><![CDATA[blade]]></category>
		<category><![CDATA[blades]]></category>
		<category><![CDATA[Common Era]]></category>
		<category><![CDATA[Crusades]]></category>
		<category><![CDATA[Damascus steel]]></category>
		<category><![CDATA[empire]]></category>
		<category><![CDATA[game of thrones]]></category>
		<category><![CDATA[Game of Thrones series]]></category>
		<category><![CDATA[George R. R. Martin]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[Image Source]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[iron from ice]]></category>
		<category><![CDATA[Islamic]]></category>
		<category><![CDATA[Islamic knights]]></category>
		<category><![CDATA[legend]]></category>
		<category><![CDATA[long-bladed]]></category>
		<category><![CDATA[magic]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[myth]]></category>
		<category><![CDATA[novel]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[post-columbian era]]></category>
		<category><![CDATA[representative]]></category>
		<category><![CDATA[rippled patterns]]></category>
		<category><![CDATA[shatter-resistant]]></category>
		<category><![CDATA[South India]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[sword]]></category>
		<category><![CDATA[television series]]></category>
		<category><![CDATA[TV series]]></category>
		<category><![CDATA[Valyrian]]></category>
		<category><![CDATA[Valyrian steel]]></category>
		<category><![CDATA[weaponary]]></category>
		<category><![CDATA[weapons]]></category>
									<description><![CDATA[Game of Thrones, the award-winning HBO television series, is well into its sixth season, and continues to enthrall audiences across the world with its stunning]]></description>
																<content:encoded><![CDATA[<p><em>Game of Thrones</em>, the award-winning HBO television series, is well into its sixth season, and continues to enthrall audiences across the world with its stunning visuals and fantastical story, which interweaves plot lines of a civil war, legendary creatures and power struggles. Set in a fictional world, during a post-Columbian era, the show relies heavily on its colorful costumes and lifelike props to draw in viewers. Of these props, the weaponry used in the show is perhaps the most important, with swords being the most representative symbols of the show.</p>
<p><a href="http://www.hbo.com/game-of-thrones" target="_blank"><img class="aligncenter wp-image-8839 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300_1.jpg" alt="Damascus Steel:" width="1300" height="529" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300_1.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300_1-800x326.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300_1-768x313.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300_1-1024x417.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a>The blades wielded by the <em>Game of Thrones </em>characters have become synonymous with the show itself, and hardcore fans across the world pay a lot of money to get their hands on replicas of the iconic swords, which each have their own special characteristics and names, like Blackfyre, Dark Sister and Longclaw. But, what makes these weapons so extraordinary?</p>
<p><span style="font-size: 12pt;"><strong> </strong></span></p>
<p><strong>A Mythical, Magical Metal  </strong></p>
<p><img class="aligncenter size-full wp-image-8837" src="https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x550_4121913093_88714a7c69_size.jpg" alt=" " width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x550_4121913093_88714a7c69_size.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x550_4121913093_88714a7c69_size-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x550_4121913093_88714a7c69_size-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x550_4121913093_88714a7c69_size-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p>The secret behind the swords’ superiority is the material of which they were forged: Valyrian steel. This mythical alloy, manufactured in the ancient empire of the Valyrians, is noted to be exceptionally sharp and tremendously strong, yet lightweight, making it an ideal metal for a sword. Its rippled patterns make it distinctive from other metals, and because of these properties, the steel is quite scarce and very expensive. Yet what makes Valyrian steel swords most unique and powerful is the fact that they are forged with magic spells and dragonfire in a sword making process that was all but lost over the ages.</p>
<p>While the fictitious alloy was more than likely the result of imaginative thinking than the consultation of chemistry books, George R. R. Martin, author of the <em>A Song of Ice and Fire </em>novel series on which the show is based, drew inspiration from real-life ancient weaponry, more specifically Damascus steel, to dream up the material.</p>
<p><span style="font-size: 12pt;"> </span></p>
<p><strong>Real-life Inspiration</strong></p>
<p><img class="aligncenter size-full wp-image-8838" src="https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x650_4121913093_88714a7c69_size.jpg" alt="Damascus Steel:" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x650_4121913093_88714a7c69_size.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x650_4121913093_88714a7c69_size-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x650_4121913093_88714a7c69_size-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/05/1300x650_4121913093_88714a7c69_size-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></p>
<p><span lang="EN-US">Similar to its imaginary predecessor, Damascus steel, which originated in South India before the Common Era, was primarily used to make long-bladed weapons which were reputed to be tough, shatter-resistant and able to be honed to a sharp, resilient edge. </span></p>
<p><span lang="EN-US">Additionally, the blades possessed the distinctive rippled patterns which resembled flowing water. It is said that Islamic knights would look at these patterns before a battle to be reminded of the flowing waters of the rivers of paradise, and be reassured that should they fall, their place in paradise would be secured.</span></p>
<p><span lang="EN-US">Of course, there were no fire-breathing dragons or wizardry involved in the forgery of these blades, and the metal’s properties weren’t as ideal as those of Valyrian steel. The material did give rise to a number of legends, however. </span></p>
<p><span lang="EN-US">It was believed that a blade made of Damascus steel could effortlessly cut through a rifle barrel, or cut in half a silk scarf falling across the blade. Some even say that Damascus steel swords were the strongest blades used in the Crusades. Whether there is any truth to these legends or not, the swords were undoubtedly extraordinary for their time.</span></p>
<p><span lang="EN-US">Also like Valyrian steel, the original method of production of Damascus steel was eventually lost, and the manufacturing of the patterned swords ceased around 1750. </span></p>
<p><span lang="EN-US">Although Damascus steel blades may be long gone, these intricate swords have been reincarnated, albeit fictitiously, and can continue to be admired, thanks to the Game of Thrones series, which airs on Sundays at 9PM Eastern Standard Time on HBO.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a style="cursor: pointer;" data-target="#subscribeModal" data-toggle="modal"><strong>Be sure you never miss any of the exciting steel stories from The Steel Wire by subscribing to our blog.</strong></a></p>
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				<title>POSCO, the 14th Participant Company of #Lovesteel Campaign</title>
				<link>https://newsroom.posco.com/en/posco-14th-participant-company-lovesteel-campaign/</link>
				<pubDate>Tue, 16 Sep 2014 17:15:18 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[#Lovesteel]]></category>
		<category><![CDATA[Alyssa Briere]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[Baosteel Group Co]]></category>
		<category><![CDATA[Baris Ciftci]]></category>
		<category><![CDATA[Belgium]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Jane Zhou]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[Lovesteel Campaign]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Participant Company]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Process Improver]]></category>
		<category><![CDATA[Quality Assurance Engineer]]></category>
		<category><![CDATA[Quality Insurance Engineer]]></category>
		<category><![CDATA[Shinya Kito]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Vanessa Wieschalla]]></category>
		<category><![CDATA[worldsteel]]></category>
		<category><![CDATA[Yerim Kim]]></category>
									<description><![CDATA[#Lovesteel Campaign, filled with passionate stories of steel industry workers that are hotter than the molten steel If one thinks “working in the steel]]></description>
																<content:encoded><![CDATA[<p style="text-align: left;" align="center"><b>#Lovesteel Campaign, filled with passionate stories of steel industry workers that are hotter than the molten steel</b></p>
<p>If one thinks “working in the steel industry would be boring and stiff as steel”, then he/she is hugely mistaken. In an attempt to eliminate any prejudices similar to this, World Steel Association (worldsteel) launched #Lovesteel Campaign in September 2013. In a form of a series, the campaign illustrates short interviews of young employees and their passions and love toward the steel industry. Furthermore, #Lovesteel Campaign presents how starting a career in steel industry can be indeed exciting and attractive despite the common misconceptions toward the industry.</p>
<p>Whether you are a potential employee considering working in the steel industry or a current employee seeking to build up the career, #Lovesteel Campaign is an excellent source of information and opportunities not to be missed!<b> </b></p>
<p>&nbsp;</p>
<p><span style="font-size: medium; color: #333300;"><b>#Lovesteel’s 14<sup>th</sup> Participant Company, POSCO</b></span></p>
<p>Thirteen companies have been participating in #Lovesteel Campaign since the initial launch in September 2013. POSCO became the 14<sup>th</sup> company to join the campaign. Let’s look into episodes of #Lovesteel Campaign POSCO!</p>
<p align="center"><i> </i><i><iframe src="http://www.youtube.com/embed/4OHzr8q36_Y" width="425" height="350" frameborder="0"></iframe></i></p>
<p>&nbsp;</p>
<p><b>1.</b><b>        Can you introduce yourself and tell us about your job?</b></p>
<p>My name is Yerim Kim, I’m working in Investor Relations at POSCO. My job is to understand the company’s strategy and business activities in order to find a way to convey these effectively to our investors worldwide. So I have to be aware and stay keen on the events that are going on in-house and also the events that are going on outside the company.</p>
<p><b>2.</b><b>        </b><b>How did your education and experience lead to this job?</b></p>
<p>I majored in both English literature and business and I always wanted to work in a field where I could make use of both of my academic backgrounds. I got to know the company while working in a previous job in media. I love the idea of the company and its willingness to move forward, so I always wanted to be involved. And as a result, I have ended up in here now.</p>
<p><b>3.</b><b>        </b><b>What do you most like about your job?</b></p>
<p>The best part of my job is that I get to meet a wide range of people: they’re from all over the world and from different backgrounds but their main interest is the same: it’s about POSCO. So in my work, I get to fulfill their interests and their inquiries. I also get a chance to know my company better, which is very rewarding.</p>
<p><b>4.</b><b>        </b><b>What has most surprised you about the steel industry? </b></p>
<p>The most surprising thing about the industry is that it covers a wide spectrum of businesses. In order to understand the dynamics of the steel industry, you have to understand the trend of raw materials, and the trend of demand industries such as automobile and ship-building. So while following all the economic trends, you also get to obtain broader perspectives in global business.</p>
<p><b>5.</b><b>        </b><b>What do you love about steel? </b></p>
<p>What I love about steel is its availability. You find it every day in your life around you, for example in bicycles, steel products, and even this building where we’re standing in right now. So I get to find inspiration to my work all around me. If you’re looking for something dynamic, steel will be your answer.</p>
<p>&nbsp;</p>
<p><b>Meet other young people in steel field with #Lovesteel videos</b></p>
<p>You can take a look at more young workers’ stories <a href="http://www.worldsteel.org/media-centre/film-gallery/lovesteel.html" target="_blank">here</a>.</p>
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				<title>POSCO Women Leadership Series #4: Interview with Mihwa Park of POSCO ICT</title>
				<link>https://newsroom.posco.com/en/posco-women-leadership-series-4-interview-mihwa-park-posco-ict/</link>
				<pubDate>Wed, 02 Jul 2014 17:50:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[be a generous leader]]></category>
		<category><![CDATA[be an understanding leader]]></category>
		<category><![CDATA[Deputy Director Park]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Information-based Strategy Planning]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[it manager]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[leadership tip]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO ICT]]></category>
		<category><![CDATA[Strategy Planning]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[women leadership]]></category>
									<description><![CDATA[Today, Hello POSCO brings to you the latest episode of the featured POSCO Women Leadership Series! Our goal is to provide up-close and personal interviews with]]></description>
																<content:encoded><![CDATA[<p>Today, Hello POSCO brings to you the latest episode of the featured POSCO Women Leadership Series! Our goal is to provide up-close and personal interviews with various successful female leaders in POSCO and offer a meaningful narrative as well as a strong motivation for everyone aspiring to build a wonderful career!</p>
<p>The POSCO Women Leadership Series, which were designed to shed light on the concerns of female workers exploring new career possibilities amidst the rising female presence in the work place, has enjoyed unforeseen interest from female workers looking for an inspiration. To encourage further enthusiasm, we prepared yet another episode featuring POSCO ICT Deputy Director Mihwa Park. Shall we listen to her candid remarks about leadership and planning a successful career?</p>
<p>&nbsp;</p>
<p><span style="color: #3366ff;"><strong><span style="font-size: large;">Deputy Director Park manages IT and information-based strategy planning at POSCO ICT</span></strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4061.jpg"><img class="aligncenter size-large wp-image-4394" alt="IMG_4061" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4061-1024x682.jpg" width="640" height="426" /></a></p>
<p style="text-align: left;" align="center"><span style="color: #3366ff;"><b style="font-size: 13px;"> </b></span></p>
<p><span style="font-size: medium; color: #3366ff;"><strong>Could you please tell us what made you knock POSCO’s door, and about the work you’ve done at POSCO ever since?</strong></span></p>
<p>When I was at high school, we went on a field trip to POSCO’s iron mill. I was inspired by its grandeur and valiant aura, and that inspiration stayed with me ever since. When I was a college senior I was pleasantly surprised to find a POSCO pamphlet in the university office, and I started preparing my job application right away.</p>
<p>My first post when I joined the company in 1989 was in the information systems division. That same year, POSCO Data, which is now known as POSCO ICT, was founded and I became the youngest member of the founding team. My main responsibilities were managing POSCO IT system and developing IT solutions. I was then reappointed to the management and planning division in 2005, where I gathered experience in business strategy, investment management, and new business development.</p>
<p><span style="color: #3366ff; font-size: medium;"><b>Could you tell us about your efforts to improve competence in the field of IT and Information-based Strategy Planning? </b></span></p>
<p>I’m currently in charge of IT strategy planning/standardization and IT outsourcing which are part of POSCO’s information management project. I attend various external seminars on current trends because having a good idea about what hottest trends are is crucial in IT and information-based strategy planning. I also monitor periodical reports published by professional IT organizations, as well as expanding my insights through networking and communicating with various professionals in the field.</p>
<p><span style="color: #3366ff; font-size: medium;"><b>When was the most rewarding moment during your time at POSCO?</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4080.jpg"><img class="aligncenter size-large wp-image-4396" alt="IMG_4080" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4080-1024x682.jpg" width="640" height="426" /></a></p>
<p><span style="font-size: 13px;">I find those moments when I make things work through sound decision making and careful execution despite widespread concern to be the most rewarding. It’s also very gratifying when I feel my colleagues and I are one united team during times of hardship.</span></p>
<p>Let me give you a personal example. I used to be the leader of the strategic investment team in POSCO ICT management and planning division, and it was my responsibility to lead an investigation on M&amp;A and new business investment. I remember plowing through countless sleepless nights with my teammates to lead the company to the right direction during the M&amp;A process. The fierce intensity of the situation at the time was something I will not forget anytime soon.</p>
<p>&nbsp;</p>
<p><span style="font-size: large; color: #3366ff;"><b>POSCO ICT Deputy Director Mihwa Park shares tips on how to survive in the IT industry!</b></span><b></b></p>
<p><span style="color: #3366ff; font-size: medium;"><b>What are some of the traits or mindsets that a woman should have in the IT industry?</b></span></p>
<p>Let me tell you first and foremost that, in the IT industry, there barely exists any kind of sexual discrimination. In fact, I think there are plenty of opportunities for the female to take the advantage; there would be no real obstacles if she can bring feminine subtlety and gracefulness to the work place.</p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4071.jpg"><img class="aligncenter size-large wp-image-4395" alt="IMG_4071" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4071-1024x682.jpg" width="640" height="426" /></a></p>
<p><span style="font-size: 13px;">One thing to keep in mind, though, is to develop insight. This can be done by keeping yourself well-versed in the field of humanities – especially history – and develop perception and decision-making skills. As for myself, I read Romance of the Three Kingdoms and Records of the Grand Historian – both are masterpieces written by the ancient Chinese – multiple times to develop my insight.</span></p>
<h4><span style="font-size: medium;"><strong><span style="color: #3366ff;">When were difficult moments as a female worker, and how did you find the strength to march on?</span></strong></span></h4>
<p>The hardest task as a female worker was to find the balance between family and work. Through trial and error, I finally came to realize that being a “Superwoman” who excels in both the home and the workplace is a very difficult challenge indeed.</p>
<p>After I realized that I am not, in fact, a Superwoman, I tried a different take: I communicated with my family on what I could do and what I couldn’t, and straightforwardly asked for help when I needed it. My husband and children believed in me and supported me, which was tremendously helpful. I am especially thankful to my husband who, sometimes as a supportive friend and sometimes as a watchful colleague, understood and believed in me wholeheartedly.</p>
<h4><span style="font-size: medium;"><strong><span style="color: #3366ff;">Could you share with us some of the know-how you accumulated through your long career in IT?</span></strong></span></h4>
<p>Two things: <b>an objective perspective</b> and <b>sound inter-personal relationships</b>.</p>
<p>It’s absolutely crucial to be able to keep an objective perspective on the current situation in order to make an accurate decision. It’s easy to judge others; it’s much difficult to fully recognize the shortcomings of one’s own situation. This is why I make a continuous effort to maintain an objective perspective of my own self.</p>
<p>Maintaining solid relationships with other people is equally important. We are living in an age where it is impossible to perform an important task solo. I think it’s very important to have an accurate evaluation of the strengths and weaknesses of each person, and to solve a given problem together as a unified team.</p>
<p>&nbsp;</p>
<p><span style="font-size: large; color: #3366ff;"><b>POSCO ICT Deputy Director Park’s efforts to become a Generous and Understanding Leader</b></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4057.jpg"><img class="aligncenter size-large wp-image-4400" alt="IMG_4057" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4057-1024x682.jpg" width="640" height="426" /></a></p>
<p><span style="color: #3366ff;"><strong><span style="font-size: medium;">Tell us about your personal efforts to become a truly respectable leader.</span></strong></span></p>
<p>After I gave birth to my children, I was able to view my colleagues and other situations in a motherly way. I’m trying to foster synergy among colleagues by examining their traits and helping them exert their unique capabilities. Also, I try to keep a positive attitude and attempt to put the company before my division when making decisions.</p>
<p><span style="font-size: medium; color: #3366ff;"><b>What are your five- and ten-year plans?</b></span></p>
<p>I wish to be an admirable and respected leader even five or ten years later. It would also be nice to be remembered as a leader who contributed to building trust and satisfaction in IT management for POSCO and the POSCO Family!</p>
<p><span style="font-size: medium; color: #3366ff;"><b>Please show your support to all the female workers out there!</b></span></p>
<p>I advise you to focus on what you do best. For female workers, it will be difficult to divide household chores when you’re a junior at work, as was my case.</p>
<p>Fortunately, though, more and more women are achieving success in various fields, which makes dividing household chores more socially understandable. That said, <b>I urge all female workers out there to stand up straight and take ownership of their jobs</b>. Go get’em, tigress!</p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4048.jpg"><img class="aligncenter size-large wp-image-4393" alt="IMG_4048" src="https://newsroom.posco.com/en/wp-content/uploads/2014/07/IMG_4048-1024x682.jpg" width="640" height="426" /></a></p>
<p>&nbsp;</p>
<p>We hope POSCO ICT Deputy Director Mihwa Park’s story on leadership left you truly inspired. Don’t let fears of prejudice or social discrimination discourage you; in the end, it’s all about keeping your chin up, respecting others and making the right decisions. Hello POSCO will always support people who dream and aspire, whether it be male or female.</p>
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				<title>POSCO Women Leadership Series #1: Interview with Yukyung Lee of POSCO  M-TECH</title>
				<link>https://newsroom.posco.com/en/posco-women-leadership-series-1-interview-yukyung-lee-posco-m-tech/</link>
				<pubDate>Fri, 23 May 2014 18:19:41 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[factories]]></category>
		<category><![CDATA[Ferro Alloy]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[Pohang Steelworks]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steelmaking]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[women leadership]]></category>
		<category><![CDATA[working at POSCO]]></category>
		<category><![CDATA[Yukyung Lee]]></category>
									<description><![CDATA[Women are increasingly playing a bigger role in the workforce but the reality is that there are many women who still have concerns for balancing work and]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: small;">Women are increasingly playing a bigger role in the workforce but the reality is that there are many women who still have concerns for balancing work and family life. Through our POSCO Women Leadership Series, we would like to introduce you to female executives at POSCO who are making an impact while also finding a balance for family life.</span></p>
<p><span style="font-size: small;">The first person we would like to highlight is Yukyung Lee of POSCO M-TECH.</span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>Executive responsible for marketing at POSCO M-TECH</b></span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/6.jpg"><img class="aligncenter size-large wp-image-3896" alt="6" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/6-1024x682.jpg" width="640" height="426" /></a></b></span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>Please share with us your experience in applying to POSCO as well as your time here since then.</b></span></p>
<p><span style="font-size: small;">After graduating from college, I was working at a foreign IT company when I saw a position opening for a female at POSCO. I recall there was an advertisement on the first page of the daily newspaper. At the time, the 1<sup>st</sup> female recruitment announcement was a big issue as it was very rare for Korean conglomerates to recruit female employees and there were no past cases of women, regardless job function, being able to freely apply for jobs</span></p>
<p align="center"><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/신문.jpg"><img class="aligncenter size-full wp-image-3899" alt="신문" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/신문.jpg" width="640" height="305" /></a></b>Pictured here: A newspaper ad for  the 1<sup>st</sup> recruitment of female employees at Pohang Steelworks</span></p>
<p><span style="font-size: small;">After joining the Department for Exports, I worked on exports for southeast Asia and I also moved to the Plant &amp; Equipment Procurement Department and then to the Raw Materials Procurement Department.</span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>What kind of company is POSCO M-Tech and what is your role there?</b></span></p>
<p><span style="font-size: small;">I am responsible for marketing at POSCO M-Tech.</span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/posco-m-tech.png"><img class="aligncenter" alt="posco m-tech" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/posco-m-tech.png" width="354" height="62" /></a></b><a href="http://www.poscomtech.com/english/">POSCO M-TECH</a> started as a steel packaging specialized company in 1973. Currently POSCO M-TECH produces the alumnium deoxider and molybdenum used for the steelmaking process as well as steel packing for Pohang and Gwangyang Works. In addition, it has been creating new growth momentum by operating plants for steel raw material such as magnesium plants and ferro silicon factories.</span></p>
<p><span style="font-size: small;">The marketing department has been responsible for raw material procurement and product sales. As such, you can consider this department to be responsible for the profitability of the company.</span></p>
<p><span style="color: #3366ff; font-size: small;"><b>When did you feel the most satisfaction while working at POSCO?</b></span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/22.jpg"><img class="aligncenter" alt="2" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/22-1024x682.jpg" width="640" height="426" /></a></b></span></p>
<p><span style="font-size: small;">I felt most satisfaction with my job when I received recognition for my hard work. While working in the Department for Exports, I had to consider how to receive real-time market information and utilize the network of trading companies in order to receive information on each of the different markets. As the system developed, today it has become what we call GIH (Global Information Hub) which is an internal information sharing system for POSCO. In addition, at the time of plant and equipment purchase, TCO (Total Cost of Ownership) was introduced so that purchases were not only based on price but also quality by creating a process that evaluated suppliers based on considerations of maintenance costs and other costs that arise while operating facilities</span></p>
<p><span style="font-size: small;"><strong>I felt the most satisfaction after receiving recognition for my efforts which led to increased profitability.</strong></span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>Superwoman who takes care of work and family! What is her secret?</b></span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>What is your secret to finding work-life balance?</b></span></p>
<p><span style="font-size: small;">I got married and had a baby soon after joining POSCO so I had to get help from my mother-in-law and a housekeeper. I started to live together with my mother-in-law since the birth of my second child and gave full responsibility on the house chores to the housekeeper even though it was costly. As nurturing and housework were taken care by others, I naturally could concentrate on working and spent time with children during my spare time. <strong>For women pursuing their careers, I advise you to ask for help from those around you so that you can focus on making most of your talents and excelling at work.</strong></span></p>
<p><span style="font-size: small;">At first, my children wanted their mother to be home, but as they grew older, they say they are proud to have a mother who has a profession. Especially, my elder child wants to become a person who is passionate about their work like me.</span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>A few words for those who dream of becoming a woman leader!</b><b> </b></span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/32.jpg"><img class="aligncenter" alt="3" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/32-1024x682.jpg" width="640" height="426" /></a></b></span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>As a woman leader, we would like to listen to your views on strength of women leaders and what efforts you have done to be where you are today.</b></span></p>
<p><span style="font-size: small;">Generally, the woman in the family listens, is considerate, takes initiatives, and solves problems that arise between family members. These are the roles and qualities also required for leaders at work. If you see a family as a small organization, <strong>the mother’s leadership which involves listening, being considerate, taking initiatives, and solving problems, could be said to be the strength for women leaders in the workplace as well.</strong></span></p>
<p><span style="font-size: small;"><b>I also try to listen and consider various opinions of employees before saying my thoughts.</b> When receiving reports I always ask for the opinions of the person in charge since there is no one more knowledgeable about the matters at hand than the person in charge. <strong>I think when leaders listen to employees, the employees are motivated to work harder, think more and propose better ideas.</strong></span></p>
<p><span style="font-size: small;">In addition,  I think the initiatives of a leader influences the atmosphere of the organization, so I try hard to be efficient with my time by exercising in the morning and constantly working on self-development even after work. <strong>I hope I can be recognized by employees as a hardworking leader that is smart and realistic but also warm-hearted.</strong></span></p>
<p><span style="color: #3366ff; font-size: medium;"><b>Please tell us about your plans for the next 5, 10 years.</b></span><br />
<span style="font-size: small;"> I am currently working as the marketing executive for POSCO M-TECH and I would like to help grow the company to be a specialized, global materials company. My current work is focused on sales of Ferro Alloy like deoxidizer, molybdenum, etc.</span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/4.jpg"><img class="aligncenter" alt="4" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/4-1024x682.jpg" width="640" height="426" /></a></b></span></p>
<p><span style="font-size: small;">Going forward, I would like to take on responsibilities beyond operation of POSCO’s ferrosilicon factories and magnesium factories to contribute to management as well. I also want to be able to inspire juniors by setting an example as a successful female leader in the steel industry.</span></p>
<p><span style="color: #3366ff; font-size: medium;"><strong>Finally, please give a few words to women who are entering the work force!</strong></span></p>
<p><span style="font-size: small;">First of all, I want to say<strong> “take a long-term view of your life.”</strong> When you first enter a company, you may be disappointed when you realize that not everything can be done with only passion. Because each organization is made up of a diversity of people, there are many unexpected issues that can arise and problems between internal and external bodies. Also it is possible to have to do work that is not necessarily always that meaningful.</span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/5.jpg"><img class="aligncenter" alt="5" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/5-1024x682.jpg" width="640" height="426" /></a></b>Nevertheless, I don’t think you need to be too disappointed. It is through these experiences and conflicts, you are able to build your career and your unique strengths.</span></p>
<p><span style="font-size: small;"><b>Grow your dreams and boldly take on those challenges.</b> If you were tired of simultaneously taking care of children and doing work, <b>ask for help from your family, friends or neighbors</b>. And <strong>enjoy the work and responsibilities with passion.</strong></span></p>
<p><span style="font-size: small;">I advise to work while keeping in mind what others around me and customers need. Most of all, work stamina is very important. You should always make time to take care of your health. That way, you can have an enjoyable work life.</span></p>
<p><span style="font-size: small;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/05/13.jpg"><img class="aligncenter" alt="1" src="https://newsroom.posco.com/en/wp-content/uploads/2014/05/13-1024x682.jpg" width="640" height="426" /></a></b>Hope that Yukyung Lee is a source of inspiration for you. Please look forward to reading our next post for the POSCO Women Leadership Series!</span></p>
<p><span style="font-size: small;"> </span></p>
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