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		<title>Electric Vehicles &#8211; Official POSCO Group Newsroom</title>
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            <title>Electric Vehicles &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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				<title>From Engines to Electric Motors: What’s Ahead for the Automotive Industry?</title>
				<link>https://newsroom.posco.com/en/engines-electric-motors-whats-ahead-automotive-industry/</link>
				<pubDate>Thu, 22 Feb 2018 19:09:44 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
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		<category><![CDATA[battery]]></category>
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		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
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									<description><![CDATA[The world is changing fast. Technological innovations from 20 or even just 10 years ago are obsolete today, and the lifespans of new technology get shorter and]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The world is changing fast. Technological innovations from 20 or even just 10 years ago are obsolete today, and the lifespans of new technology get shorter and shorter. There is a growing pressure to innovate, not only within the IT industry, but all across the board, including the auto industry. For the past 120 years, vehicles have evolved steadily, and now they face one of the most disruptive changes yet &#8211; the shift from internal combustion engines (ICE) to electric motors. </span></p>
<div id="attachment_13807" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity.jpg" target="_blank" rel="noopener"><img class="wp-image-13807 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-1024x683.jpg" alt="Two nozzles, one for gas and one for electricity face each other." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">More drivers are making the switch from gas to electricity to fuel their cars. (Source: <a href="http://koreabizwire.com/seoul-in-full-support-of-wider-use-of-electric-vehicles/9383" target="_blank" rel="noopener">The Korea Bizwire</a>)</p></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<h2><b>Why don’t more people drive EVs? </b></h2>
<p><span style="font-weight: 400;">Electric vehicles (EVs) have a variety of benefits for drivers, the most obvious being cheaper electricity prices compared to gas. Not only that, EVs only have about a third of the parts of ICE vehicles, which results in maintenance-cost reductions by about 60 percent. There are also government subsidies that support EV manufacturers and consumers in numerous countries, and environmental regulations only look to strengthen. Despite all this, drivers have been slow to make the switch to EVs, and there are 3 critical reasons why.</span></p>
<h3><b>1. Range</b></h3>
<p><span style="font-weight: 400;">Today, EVs can travel about 200 to 400 miles on a single charge, and while this may be sufficient for most urban drivers, it’s still not enough coverage to relieve drivers of range anxiety. Low-capacity batteries are not the only problem &#8211; the weight of the car and the efficiency of the motor and converter also affect range. Put simply, even if a battery could hold more energy, it won’t result in increased range if the car is too heavy or the motor is inefficient and uses up too much energy. Automakers have to come up with comprehensive solutions to improve the battery capacity and motor efficiency as well as lightweight their vehicles.</span></p>
<div id="attachment_13805" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety.jpg" target="_blank" rel="noopener"><img class="wp-image-13805 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-1024x576.jpg" alt="A woman pulls an electric car that has died." width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Drivers are often wary of their EVs running out of juice where there are no charging stations. (Source: <a href="https://www.youtube.com/watch?v=tbnqbRtOh28" target="_blank" rel="noopener">Sandman YouTube Channel</a>)</p></div>
<h3><b>2. Charging Time</b></h3>
<p><span style="font-weight: 400;">EVs currently take up to several hours to fully charge, depending on the battery. Although there have been advancements in charging systems that allow for shorter charging times, the average charging duration cannot compete with the 3 to 5 minutes people spend at gas stations. </span></p>
<h3><b>3. Charging Stations</b></h3>
<p><span style="font-weight: 400;">Despite the technological leaps made in the development of EVs, charging infrastructure has not maintained the same pace. Gas stations outnumber charging stations in every country, and it will take time to figure out a model to commercialize charging stations and make the business more profitable. </span></p>
<div id="attachment_13803" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations.jpeg" target="_blank" rel="noopener"><img class="wp-image-13803 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-1024x571.jpeg" alt="A row of electric vehicle chargers." width="640" height="357" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-1024x571.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-800x446.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-768x428.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations.jpeg 1600w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Charging stations have not yet been commercialized as gas stations have. (Source: <a href="https://www.coinfeeds.com/california-to-offer-blockchain-linked-ev-charging-stations/" target="_blank" rel="noopener">Coinfeeds</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Why EVs are still driving toward a bright future</b></h2>
<p><span style="font-weight: 400;">Although there are still challenges to overcome, one of the greatest drivers of widespread EV adoption is national policy. A growing number of countries have declared they will limit or even ban ICE cars altogether by 2020. Policies are already in place to support a more environmentally sustainable auto industry, and companies are working hard to navigate and capitalize on the changing market environment. </span></p>
<p><span style="font-weight: 400;">This will bring about a wealth of new opportunities for related industries. That&#8217;s why automotive, materials, electronics and chemical companies around the world are investing heavily in technology to preempt this market, and first movers will gain a tremendous advantage. </span></p>
<p><span style="font-weight: 400;">POSCO is one of the companies looking to lead the global EV materials market and has been investing in and developing innovative solutions for EV manufacturers. POSCO has designed an ultra-lightweight yet strong chassis and developed the necessary parts to bring it to life. POSCO is also currently working with auto manufacturers, giving them access to POSCO&#8217;s EV chassis design expertise as well as its newly-developed materials.</span></p>
<div id="attachment_13808" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis.jpg" target="_blank" rel="noopener"><img class="wp-image-13808 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-1024x682.jpg" alt="POSCO’s body concept EV" width="640" height="426" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-1024x682.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-768x511.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO has designed an ideal chassis for electric vehicles. (Source: <a href="http://www.newstomato.com/readNews.aspx?no=232226" target="_blank" rel="noopener">News Tomato</a>)</p></div>
<p><span style="font-weight: 400;">In addition, POSCO works closely with each of its affiliates including POSCO Daewoo, ICT, ESM and ComTech that are highly specialized in their respective fields. In cooperation with its affiliates, customers and academia, POSCO is in the process of developing innovative technologies for batteries, electric motors and charging infrastructure. As such, the EV sector has become a core business area for POSCO.  </span></p>
<p><span style="font-weight: 400;">Everything from the EV chassis and battery to the motor and charging infrastructure is codependent. Therefore, in order to develop an advanced EV that meets the needs of consumers, an integrated approach is vital. POSCO is in prime position to work with all of its affiliates under One POSCO and gear toward a future of cars running on electric motors. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://thewellingtonian.com/after-school-traffic-issues/" target="_blank" rel="noopener"><span style="font-weight: 400;">The Wellingtonian</span></a><span style="font-weight: 400;">.</span><b></b></p>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>Building on a Year of Success: POSCO’s Top 9 News of 2017</title>
				<link>https://newsroom.posco.com/en/building-year-success-poscos-top-9-news-2017/</link>
				<pubDate>Thu, 04 Jan 2018 16:51:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017]]></category>
		<category><![CDATA[2017 global ev materials forum]]></category>
		<category><![CDATA[7CGL]]></category>
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									<description><![CDATA[Happy new year from the Steel Wire! It’s a new year and new chance to accomplish those new year’s resolutions, but success is often built on past achievements.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Happy new year from the Steel Wire! It’s a new year and new chance to accomplish those new year’s resolutions, but success is often built on past achievements. POSCO plans to build on all of its achievements in the past year to continue growing in 2018. Check out some of the most successful moments of 2017. </span></p>
<h2><b>1. #Winning &#8211; competitiveness and sustainability</b></h2>
<p><span style="font-weight: 400;">POSCO was recently named the world&#8217;s</span><a href="https://newsroom.posco.com/en/named-worlds-competitive-steelmaker-wsd/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> most competitive steelmaker</span></a><span style="font-weight: 400;"> for the eighth consecutive year by </span><a href="http://www.worldsteeldynamics.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Dynamics</span></a><span style="font-weight: 400;"> (WSD). POSCO again took home the gold with the highest scores in five categories including innovative technology, cost reduction, skill level of labor, restructuring and investment environment. </span></p>
<div id="attachment_13502" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks.jpg" target="_blank" rel="noopener"><img class="wp-image-13502" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-1024x433.jpg" alt="Fireworks light up the night sky." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is the world’s most competitive steelmaker.</p></div>
<p><span style="font-weight: 400;">Not only did POSCO come out on top for competitiveness, the company was ranked 35th among the “Global 100 Most Sustainable Corporations in the World in 2017,” by Toronto-based magazine and research firm </span><a href="http://www.corporateknights.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Corporate Knights</span></a><span style="font-weight: 400;">. The list was announced in early 2017 at the World Economic Forum in Davos, Switzerland. This is the third consecutive year POSCO made the list with outstanding scores in safety, environment and the salary levels of employees. </span></p>
<h2><b>2. Joining the trillion club</b></h2>
<p><span style="font-weight: 400;">POSCO entered the trillion club twice in 2017 as it recorded USD 1.283 billion (KRW 1.365 trillion) of operating profits in the first quarter, and USD 1.0581 billion (KRW 1.1257 trillion) in the third quarter based on its consolidated operating profit. Even in the midst of global oversupply and governments opting for protectionist policies, POSCO’s profits were unscathed. Much of the credit is owed to the company’s steel and non-steel affiliates overseas with strong sales performances. The consolidated debt-to-equity ratio was the lowest since 2010 and the non-consolidated debt-to-equity ratio was at its lowest ever. </span></p>
<div id="attachment_13503" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit.jpg" target="_blank" rel="noopener"><img class="wp-image-13503" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-1024x433.jpg" alt="Image representative of graphs and stock prices." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO recorded an operating profit over KRW 1 trillion in the first and third quarter of 2017.</p></div>
<p><span style="font-weight: 400;">To add, international credit rating agency </span><a href="https://www.standardandpoors.com/en_US/web/guest/home" target="_blank" rel="noopener"><span style="font-weight: 400;">S&amp;P</span></a><span style="font-weight: 400;"> upgraded </span><a href="https://newsroom.posco.com/en/sp-upgrades-poscos-outlook-stable/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO&#8217;s BBB-plus credit rating outlook to “stable” </span></a><span style="font-weight: 400;">last February, and </span><a href="https://www.moodys.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Moody&#8217;s</span></a><span style="font-weight: 400;"> also upgraded POSCO’s long-term corporate credit rating outlook to </span><a href="https://newsroom.posco.com/en/moodys-upgrades-poscos-credit-rating-outlook-positive/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">“positive” on October 26</span></a><span style="font-weight: 400;">. </span></p>
<h2><b>3. Everything’s bigger in&#8230;POSCO</b></h2>
<p><span style="font-weight: 400;">Last June, after 102 days of repair, <a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Pohang Blast Furnace No.3</a> became the world’s fifth-largest blast furnace. Its internal volume expanded from 4350㎥ to 5600㎥, allowing the super-sized blast furnace to put out 15,000 tons of molten metal daily. POSCO currently operates five super-sized blast furnaces, or blast furnaces sized 5500㎥ or larger. </span></p>
<div id="attachment_13504" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13504" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-1024x433.jpg" alt="Pohang Blast Furnace No. 3 under construction." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">Pohang Blast Furnace No. 3 under construction.</p></div>
<p><span style="font-weight: 400;">POSCO further upgraded Pohang Blast Furnace No.3 by adding in AI capabilities. It is now equipped with smart technology that can control the internal state of the blast furnace automatically, and smart sensors can now predict accidents before they happen, extending the lifespan of the furnace. Furthermore, POSCO plans to collect big data from the blast furnace and use it to develop fully smart blast furnaces in the future. </span></p>
<h2><b>4. The smarter the better</b></h2>
<p><span style="font-weight: 400;">Since his taking up the CEO position in 2014, POSCO CEO Ohjoon Kwon has repeatedly expressed his vision for securing future competitiveness through smart solutions. The company even started a smartization training course for employees and held the <a href="https://newsroom.posco.com/en/posco-expands-smartization-clients-affiliates/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Smart POSCO Forum 2017</a> last July to share its insights and progress with clients and affiliates.</span></p>
<div id="attachment_13498" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg" target="_blank" rel="noopener"><img class="wp-image-13498" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg" alt="A worker in a smart factory controlling robots with a smart tablet." width="600" height="244" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg 970w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing-800x326.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing-768x313.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is gaining a competitive edge through smart solutions. (Source: <a href="http://www.globaltrademag.com/global-trade-daily/policymakers-need-bolster-smart-manufacturing" target="_blank" rel="noopener">Global Trade Magazine</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, POSCO also supported a smart talent training project customized for SMEs. The program included job training for AI and big data application technologies. Going forward, POSCO plans to build a “Smart Industry” to increase steel competitiveness and create new business opportunities with new, smart technologies.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">How Factories Produce Steel- the Smart Way</a></strong></p>
<h2><b>5. Getting in on electric vehicles</b></h2>
<p><span style="font-weight: 400;">The market for electric vehicles (EVs) is an exciting one with so many companies investing in new technologies. POSCO also hopes to extend its customized material and technology solutions to EV manufacturers. Last October, the company held the </span><a href="https://newsroom.posco.com/en/posco-automakers-solution-partner-age-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Global EV Materials Forum</span></a><span style="font-weight: 400;"> to showcase four of its core business areas: lightweight bodies, batteries, motors and charging infrastructure. More than 380 clients took part in the forum to learn about emerging trends and POSCO’s products and services including POSCO GIGA STEEL and commercially produced lithium batteries for EVs. </span></p>
<div id="attachment_13492" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg" target="_blank" rel="noopener"><img class="wp-image-13492" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg" alt="An electric vehicle being charged." width="600" height="387" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle-768x495.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is a solutions provider for EV manufacturers. (Source: <a href="https://www.bloomberg.com/gadfly/articles/2017-07-13/electric-vehicle-takeover-think-different" target="_blank" rel="noopener">Bloomberg</a>)</p></div>
<p>&nbsp;</p>
<h2><b>6. POSCO’s new marketing approach</b></h2>
<p><span style="font-weight: 400;">For the first time ever, POSCO created and aired a TV commercial highlighting a specific product, instead of its corporate brand. This marks POSCO’s first B2C marketing effort and features the company’s innovative auto steel, POSCO GIGA STEEL. The commercial compares POSCO GIGA STEEL to aluminum, another widely-used lightweight material in a visual demonstration so that everyday drivers can better understand the benefits of a stronger yet lighter material. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/AuibHcF8Jjs?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>7. Going for 10 million tons of automotive steel</b></h2>
<p><span style="font-weight: 400;">On April 26, </span><a href="https://newsroom.posco.com/en/posco-completes-automotive-steel-plant-exclusively-posco-giga-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO completed 7CGL</span></a><span style="font-weight: 400;">, a new steel production facility in Gwangyang, Korea, designed exclusively for the production of POSCO GIGA STEEL. 7CGL has an annual capacity of 500,000 tons and is the world&#8217;s first plant capable of producing both 1.5 giga-level galva-annealed (GA) and galvanized (GI) steel sheets. </span></p>
<div id="attachment_13491" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/7CGL.jpg" target="_blank" rel="noopener"><img class="wp-image-13491" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/7CGL.jpg" alt="Groundbreaking ceremony for POSCO’s 7CGL." width="600" height="363" /></a><p class="wp-caption-text">POSCO Completed 7CGL on April 26, 2017. (Source: <a href="http://businesskorea.co.kr/english/news/industry/11932-car-steel-posco-expand-high-end-auto-steel-production" target="_blank" rel="noopener">Business Korea</a>)</p></div>
<p><span style="font-weight: 400;">In addition, POSCO managed to reduce investment funds and secure cost competitiveness by designing and constructing 7CGL’s core facilities based on accumulated facility technologies and operating know-how. The 7CGL is POSCO&#8217;s 12th plant exclusively for automotive steel sheets, and POSCO aims to sell 10 million tons of automotive steel in 2018 globally.  </span></p>
<h2><b>8. Setting new records with high manganese</b></h2>
<p><span style="font-weight: 400;">POSCO became the first company in the world to commercialize the technology for producing high manganese using fusible ferroalloys. The technology took KRW 5.5 billion of research and development costs and four years to complete.</span></p>
<div id="attachment_13493" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/High-Manganese.jpg" target="_blank" rel="noopener"><img class="wp-image-13493" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/High-Manganese.jpg" alt="Manganese. " width="600" height="291" /></a><p class="wp-caption-text">POSCO is the first company in the world to commercialize its high manganese production technology. (Source: <a href="http://www.eramet.com/en/our-activities/extracting-generating-value/manganese/our-products/mma-high-manganese-lumpy-ore" target="_blank" rel="noopener">Eramet</a>)</p></div>
<p><span style="font-weight: 400;">The core part of POSCO&#8217;s high manganese production process is PosLM (POSCO Liquid Manganese), a special holding furnace that stores manganese ferroalloys in a fusible state. POSCO’s technology <a href="https://newsroom.posco.com/en/posco-cuts-production-time-half-manganese-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">reduces the production time</a> for high manganese steel by more than 50 percent as well as increases slab production efficiency. PosLM was jointly researched and developed by the Institute of Technology and POSCO M-tech. </span></p>
<h2><b>9. Bringing home the lithium </b></h2>
<p><span style="font-weight: 400;">On February 7, POSCO opened its <a href="https://newsroom.posco.com/en/steel-company-changing-rechargeable-battery-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">PosLX</a> (POSCO Lithium Extraction) plant with an annual capacity of 2,500 tons. The plant is the first plant in Korea capable of commercial lithium production. The technology took 7 years to perfect, but it was well worth it. The production process for high purity lithium now takes just 3 months, compared to the previous 12 to 18 months. </span></p>
<div id="attachment_13494" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg" target="_blank" rel="noopener"><img class="wp-image-13494" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg" alt="Mounds of lithium salts." width="600" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium-768x512.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is making lithium extraction more efficient and sustainable. (Source: <a href="http://www.mining.com/web/is-the-lithium-bubble-about-to-burst/" target="_blank" rel="noopener">Mining</a>)</p></div>
<p><span style="font-weight: 400;">In the past, Korean manufacturers imported the entire quantity of lithium they needed. With POSCO’s PosLX plant, partners now have access to a local supply of lithium. Moreover, POSCO plans to use lithium phosphate extracted from wasted secondary batteries as raw materials, in keeping with the company’s sustainability standards. </span></p>
<p><span style="font-weight: 400;">POSCO will continue building on a successful 2017 in the new year, by tackling new challenges and continuing to provide its partners with customized and optimal solutions in all business areas. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://hitechbuildingsolution.com/construction-materials/new-materials-for-building-construction/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hitech Building Solutions</span></a><span style="font-weight: 400;">.</span><b></b></p>
]]></content:encoded>
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				<title>The Steel Wire&#8217;s Top 7 Stories of 2017</title>
				<link>https://newsroom.posco.com/en/steel-wires-top-7-stories-2017/</link>
				<pubDate>Fri, 29 Dec 2017 21:42:56 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list. &#160; #1 How Smart]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list.</span></p>
<div id="attachment_13468" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" target="_blank" rel="noopener"><img class="wp-image-13468" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" alt="Robots in a smart manufacturing industry." width="900" height="602" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-800x535.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-768x513.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-1024x685.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Smart factories are bringing AI, IoT and Big Data to the manufacturing industry.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/how-smart-factories-are-redefining-the-manufacturing-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#1 How Smart Factories are Changing the Manufacturing Industry </b></a></h2>
<p><span style="font-weight: 400;">The Fourth Industrial Revolution is bringing AI, IoT and other automated technologies into people’s lives and changing the way they live and interact with one another. It is also bringing about change in the manufacturing industry as more companies embrace smart factories to further enhance efficiency, performance and safety. Take a deeper look at how smart factories are reinventing the manufacturing industry. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How Factories Produce Steel- the Smart Way</b></a></p>
<div id="attachment_13467" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" target="_blank" rel="noopener"><img class="wp-image-13467" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" alt="POSCO GIGA STEEL on display." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO GIGA STEEL also offers electric vehicle manufacturers a lightweight material solution.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#2 POSCO GIGA STEEL Increases Strength, Improves Safety in Autos</b></a></h2>
<p><span style="font-weight: 400;">This year, POSCO GIGA STEEL set a new, industry standard for strength and formability for auto steel. The advanced high-strength steel (AHSS) is an automaker’s dream come true as it falls into the strongest category of steel commercially available today. Plus, its lightweight property makes it the perfect solution for manufacturers trying to design safe, high-performing and sustainable vehicles. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-expert-steel-achieved-peak-lightweighting-2/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Has Steel Achieved Its Peak in Lightweighting?</b></a></p>
<div id="attachment_13470" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13470" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg" alt="Lithium-ion battery in an iPhone." width="900" height="503" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-800x447.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-768x430.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg 1500w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Lithium-ion batteries are found in some of the most popular devices available today. (Source: <a href="http://bgr.com/2016/01/12/lithium-ion-battery-stanford-researchers/" target="_blank" rel="noopener">BGR</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#3 POSCO’s Innovation Shapes the Ever-Growing Lithium Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO is the world’s 5th largest steel producer, but it’s got more up its sleeves than just steel. This year, POSCO developed game-changing technology that extracts lithium from water in just 8 hours to one month. Traditionally the task takes anywhere from 12 to 18 months. To add, the new technology can achieve a purity rate of 99.9 percent and increases the lithium recovery rate to over 80 percent.</span></p>
<p><span style="font-weight: 400;">Lithium is a central component in rechargeable batteries for electronics such as smartphones, laptops and most importantly, electric vehicles (EVs). Heading into 2018, POSCO is well-positioned to be an industry leader in a rapidly-growing market for EV batteries. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</b></a></p>
<div id="attachment_13469" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" target="_blank" rel="noopener"><img class="wp-image-13469" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" alt="POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3 during the opening ceremony." width="900" height="666" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#4 POSCO Gets “Smart” with Pohang Blast Furnace No.3</b></a></h2>
<p><span style="font-weight: 400;">In June, one of POSCO’s oldest and the world’s 5th largest blast furnace got a makeover with some added AI. After undergoing 102 days of repairs, Pohang Blast Furnace No.3 came back much bigger with an expanded furnace volume of 5600㎥, compared to its original volume of 3795㎥ from its beginnings in 1978. Plus, Pohang Blast Furnace No.3 now has smart sensors to monitor operations and detect malfunctions or accidents before they happen. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/make-steel-oldie-goodie-blast-furnace/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How to Make Steel with an Old(ie but Goodie) Blast Furnace</b></a></p>
<div id="attachment_13466" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13466" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" alt="Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales from POSCO Maharashtra." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales talk to the Steel Wire.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-leads-indias-growing-automotive-steel-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#5 Ask an Expert: POSCO Leads India’s Growing Automotive Steel Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO Maharashtra is POSCO’s leading subsidiary. Three of their employees gave the Steel Wire an insider’s look into the company’s success, despite a challenging market environment and government restrictions. The team in India implemented positive changes in the company’s steel quality, production processes and customer service to become a leading solution-provider for their automotive partners. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/revving-growth-indias-automotive-market-full-gear/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Revving Up for Growth: India’s Automotive Market is In Full Gear</b></a></p>
<div id="attachment_13464" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13464" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg" alt="A fleet of GM Chevy Bolt EVs under inspection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg 1600w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">EVs, autonomous vehicles and shared mobility will drastically change the auto industry. (Source: <a href="https://electrek.co/2017/06/13/gm-self-driving-chevy-bolt-ev/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#6 Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></h2>
<p><a href="https://profiles.stanford.edu/stephen-zoepf" target="_blank" rel="noopener"><span style="font-weight: 400;">Stephen Zoepf</span></a><span style="font-weight: 400;">, executive director at the Center for Automotive Research at Stanford University, was the first speaker at POSCO’s 2017 Global EV Materials Forum. Zoepf shared his vision of what the future automotive market will look like and its implications for car manufacturers, suppliers and drivers. According to research, 60 percent of the cars in the U.S. will be running on electric batteries by 2030, and those cars will mostly be part of a shared mobility service. Traditional ways of car production, distribution and consumption will undergo massive change and companies will have to find ways to stay competitive in the new market dynamics. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/looking-back-early-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Forgotten Fleet: Looking Back on Early Electric Vehicles for a Better Future</b></a></p>
<div id="attachment_13465" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13465" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg" alt="Three steel dresses from Naim Josefi’s 2017 F/W GANGS collection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg 1101w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Steel dresses from Naim Josefi’s 2017 F/W GANGS collection. (Source: Naim Josefi)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-expert-fashion-forward-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#7 Ask an Expert: Fashion Forward with Steel</b></a></h2>
<p><span style="font-weight: 400;">Fashion designer </span><a href="http://www.naimjosefi.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Naim Josefi</span></a><span style="font-weight: 400;"> opened new possibilities for steel application with his 2017 F/W GANGS collection which included dresses made of elaborate steel sequins and laser-printed jeans. He is also known for his 3D-printed high heels that provide the perfect fit. The artist has a passion for fusing technology into his work and finding more sustainable ways to create beautiful clothes and says he will continue to use steel as a high-tech, fashion material. </span></p>
<p><span style="font-weight: 400;">Heading into a new year in 2018, the Steel Wire promises to be the best source of steel industry news and continue to provide exclusive, insightful and interesting stories.</span></p>
<p>&nbsp;</p>
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				<title>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</title>
				<link>https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/</link>
				<pubDate>Fri, 22 Dec 2017 17:54:21 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
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									<description><![CDATA[There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas (GHG) emissions. For the integration of EVs into the existing fleet of cars to happen fast and in significant numbers, automakers have to optimize the range of their EVs. With the current technological limitations in electric motors and batteries, carmakers are collectively seeking lighter materials for maximum range.</span></p>
<div id="attachment_13419" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" target="_blank" rel="noopener"><img class="wp-image-13419 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" alt="Electric vehicles charging at a charging station." width="640" height="480" /></a><p class="wp-caption-text">More and more automakers are adding EVs to their fleet. (Source: Engineering and Technology)</p></div>
<p><span style="font-weight: 400;">While all this sounds promising for the environment, EVs don’t automatically translate into lower GHG emissions. </span><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">According to World Auto Steel</span></a><span style="font-weight: 400;"> (WAS), the emissions from vehicle production will be greater than the amount of emissions from driving. As such, it is becoming increasingly important for manufacturers, policymakers and consumers alike to view material options by considering its </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">life cycle assessment</span></a><span style="font-weight: 400;"> (LCA). </span></p>
<h2><b>World Auto Steel Case Study</b></h2>
<p><span style="font-weight: 400;">WAS conducted a </span><a href="http://www.worldautosteel.org/life-cycle-thinking/case-studies/battery-electric-vehicle-life-cycle-energy-aluminium-vs-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">case study</span></a><span style="font-weight: 400;"> in which they compared two popular lightweight materials for EVS; aluminum and </span><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Advanced High-Strength Steel</span></a><span style="font-weight: 400;"> (AHSS). The study followed the University of California Santa Barbara Automotive Energy &amp; GHG Model (UCSB Model) for a comprehensive analysis of each material’s total energy use throughout its entire life cycle, from production to end of life recycling. For the study, WAS examined 1,000,000 BEVs of equal range that were made up of either entirely aluminum or AHSS.</span></p>
<div id="attachment_13420" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" target="_blank" rel="noopener"><img class="wp-image-13420 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" alt="World Auto Steel’s analysis of energy requirements for aluminum and AHSS BEVs." width="768" height="213" /></a><p class="wp-caption-text">BEVs made of AHSS require over 15 percent less energy than aluminum cars. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">The study found that automakers can make over 17 percent more BEVs made of AHSS than aluminum BEVs with the same amount of energy. In other words, with the energy it takes to make 1 million aluminum BEVs, automakers can make 1.17 million AHSS BEVs. </span></p>
<h2><b>Why is AHSS More Energy Efficient? </b></h2>
<p><span style="font-weight: 400;">Aluminum production requires 8 times more energy per kilogram than steel production because the production process of aluminum is much more complicated and involves more steps than steel production. The aluminum BEVs in the study used up 30 percent more energy than those made from AHSS throughout its entire life cycle. Plus steel is 100 percent recyclable and can be reused almost indefinitely.</span></p>
<p>&nbsp;</p>
<div id="attachment_13421" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-13421 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-1024x728.png" alt="A chart shows the various points of emissions output in the life cycle of a vehicle." width="640" height="455" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-768x546.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">There are many sources of emissions output involved in the entire life cycle of a vehicle. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">This poses a serious need to reexamine existing policies and regulations that only seek to reduce tailpipe emissions. By also taking into account emissions from the production of materials all the way to how a car is disposed at the end of its life cycle, automakers can grasp a better picture of the real impact of their choices on the environment. </span></p>
<h2><b>A Sustainable Choice </b></h2>
<p><span style="font-weight: 400;">As a solution-providing partner for automakers, steelmaker POSCO designed the perfect AHSS for cars that is lightweight, extremely strong, highly formable and environmentally friendly. POSCO GIGA STEEL belongs to the highest category for tensile strength of </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">greater than 1GPa</span></a><span style="font-weight: 400;"> (Gigapascal). It can withstand more than 100 kg of force per square millimeter, making it </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 times stronger</span></a><span style="font-weight: 400;"> than aluminum. It is also 3.5 times cheaper than aluminum and 2.1 times cheaper to manufacture. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">Infographic: Driving the Future with POSCO GIGA STEEL</a></strong></p>
<div id="attachment_13423" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-13423 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg" alt="Rolls of POSCO GIGA STEEL in a steel mill." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO GIGA STEEL is three times stronger than aluminum.</p></div>
<p><span style="font-weight: 400;">In 2016, POSCO sold </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">9 million tons</span></a><span style="font-weight: 400;"> of steel sheets for cars, making up 10 percent of the entire global automotive market for steel sheets. POSCO GIGA STEEL was designed to further improve the performance and efficiency of POSCO’s auto partners around the world. As the auto industry heads towards a future where environmentally-friendly EVs become the norm, POSCO will strive to equip its auto partners with the materials and tools necessary to stay ahead and competitive.</span></p>
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				<title>6 Cities On the Road to a Driverless Future</title>
				<link>https://newsroom.posco.com/en/6-cities-road-driverless-future/</link>
				<pubDate>Tue, 12 Dec 2017 20:49:29 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[automotive market]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[autonomous bus]]></category>
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		<category><![CDATA[Driverless]]></category>
		<category><![CDATA[driverless car]]></category>
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		<category><![CDATA[driverless transportation systems]]></category>
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		<category><![CDATA[LA Autonomous]]></category>
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		<category><![CDATA[London]]></category>
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		<category><![CDATA[los angeles Autonomous transportation]]></category>
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		<category><![CDATA[Mitsubishi i-MiEV electrics]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[munich Autonomous]]></category>
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		<category><![CDATA[Singapore autonomous transportation]]></category>
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		<category><![CDATA[Zhuzhou City]]></category>
		<category><![CDATA[Zhuzhou City autonomous transportation]]></category>
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		<category><![CDATA[Zhuzhou City autonomous vehicles]]></category>
		<category><![CDATA[Zhuzhou City transportation]]></category>
									<description><![CDATA[Fully automated cars have yet to hit the streets in significant numbers. However, improvements are being made every day, and there are cities globally that]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Fully automated cars have yet to hit the streets in significant numbers. However, improvements are being made every day, and there are cities globally that have already embraced the technology. Experts agree that autonomous transportation will prove especially useful when combined with ride-hailing services, and if the two develop concurrently, it could lead to a decrease in car ownership as well as a solution to the problems of urban mobility faced by major cities today.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p>However, implementing autonomous transportation systems is no easy task, from perfecting the technology to sorting out legal matters. Take a look at these 6 early-adapting cities around the world that have embarked on the road to driverless transportation systems.</p>
<h2><b>Singapore</b></h2>
<p><span style="font-weight: 400;">Last year, the city-state became the first in the world to launch an automated taxi service. While many companies such as Uber have been testing driverless taxi systems, no one has launched a working model yet. Singapore’s autonomous taxi service launched by </span><a href="http://www.nutonomy.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">nuTonomy</span></a><span style="font-weight: 400;"> only has six cars, but the company has plans to have a full fleet of driverless taxis on Singapore roads by 2018. For now, the fleet consists of </span><a href="https://www.bloomberg.com/news/articles/2016-08-25/world-s-first-self-driving-taxis-debut-in-singapore" target="_blank" rel="noopener"><span style="font-weight: 400;">modified Renault Zoe and Mitsubishi i-MiEV electrics</span></a><span style="font-weight: 400;"> that have an emergency driver at the wheel and researchers who ride in the back to gather data. The service is expected to drastically reduce the number of vehicles on Singapore’s congested roads.</span></p>
<div id="attachment_13360" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi.jpg" target="_blank" rel="noopener"><img class="wp-image-13360 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-1024x576.jpg" alt="A man is opening the door to one of nuTonomy’s autonomous taxis in Singapore." width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Singapore is the first city in the world to have a running autonomous taxi service. (Source: <a href="https://www.autoevolution.com/news/first-operational-self-driving-taxi-goes-live-in-singapore-nutonomy-created-it-110647.html" target="_blank" rel="noopener">Auto Evolution</a>)</p></div>
<h2><b>Los Angeles</b></h2>
<p><span style="font-weight: 400;">After much delay, city officials finally made it legal to test driverless vehicles in L.A. this year, and by 2020, the city could have fully autonomous vehicles operating on its roads. So far, 43 companies such as General Motors, Apple and Uber have testing permits in California, which means that a driver must be at the wheel, prepared to take over in case of an emergency. The Department of Motor Vehicles will finalize the rules and regulations surrounding autonomous vehicle testing in 2018. Autonomous transportation is a sector that will continue to generate much investment, and L.A. was already losing business to other cities in the U.S. due to its regulatory restrictions. With the new guidelines in place, the city can expect to be bustling with startup activity and innovative solutions to its transportation challenges.</span></p>
<div id="attachment_13356" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A..jpg" target="_blank" rel="noopener"><img class="wp-image-13356 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-1024x653.jpg" alt="An electric, autonomous vehicle on California Street" width="640" height="408" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-1024x653.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-800x510.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-768x489.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">For now, L.A. law requires drivers at the wheel of every autonomous vehicle. (Source: <a href="http://www.latimes.com/business/la-fi-hy-dmv-driverless-rules-20160920-snap-story.html" target="_blank" rel="noopener">Los Angeles Times</a>)</p></div>
<h2><b>Munich</b></h2>
<p><span style="font-weight: 400;">Germany is home to the most advanced automakers in the world, and in August 2017, German lawmakers drew up the guidelines for operating autonomous vehicles. Under the new guidelines, all autonomous vehicle software must be programmed in such a way that human life will be protected at any cost, over animals and property. Germany’s Transportation Ministry is the first in the world to draw up such guidelines for automated driving, and wide-implementation of autonomous transportation is expected to follow, starting with Munich.</span></p>
<div id="attachment_13358" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300.jpg" target="_blank" rel="noopener"><img class="wp-image-13358 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-1024x768.jpg" alt="The INNOVIA APM 300 waiting to transport passengers at Munich Airport." width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Munich Airport now provides autonomous shuttle services between Terminal 2 and a satellite facility. (Source: <a href="http://ir.bombardier.com/en/press-releases/press-releases/63131-bombardier-s-innovia-apm-300-automated-people-mover-system-enters-service-at-munich-airport" target="_blank" rel="noopener">Bombardier</a>)</p></div>
<p><span style="font-weight: 400;">Recently, Munich Airport launched an autonomous shuttle service that links Terminal 2 to a new infield satellite facility with an underground train. The trains are called INNOVIA Automated People Mover (APM) 300 and were built by </span><a href="http://www.bombardier.com/en/home.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Bombardier</span></a><span style="font-weight: 400;">. The train tunnel is </span><a href="https://www.munich-airport.com/munich-s-airport-subway-successfully-first-trip-341717" target="_blank" rel="noopener"><span style="font-weight: 400;">382 meters</span></a><span style="font-weight: 400;"> and will have the capacity to move </span><a href="https://www.intelligenttransport.com/transport-news/18985/automated-people-mover-system-munich-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">10,900 passengers</span></a><span style="font-weight: 400;"> every hour in either direction. </span></p>
<h2><b>Las Vegas</b></h2>
<p><span style="font-weight: 400;">Las Vegas is another early-adapting city with plans to have autonomous transportation up and running throughout the entire city. However, the city’s first attempt at automated transportation ended badly when their automated shuttle bus collided with a semi-truck less than 2 hours after its debut. The cause of the accident was a delivery truck that backed into the bus. The shuttle was equipped with LiDAR sensors to map the roads. It was also fitted with cameras to identify obstacles on its path, and GPS locators for operators to locate the shuttle’s location. Despite the advanced systems, the city learned the hard way it cannot control what others do on the roads.</span></p>
<div id="attachment_13359" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus.jpg" target="_blank" rel="noopener"><img class="wp-image-13359 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-1024x410.jpg" alt="Las Vegas’ autonomous bus and a truck were involved in a minor accident." width="640" height="256" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-1024x410.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-800x320.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-768x307.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus.jpg 1280w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">The truck hit the autonomous bus that didn’t have the ability to reverse. (Source: <a href="https://www.mbtmag.com/news/2017/11/self-operating-shuttle-bus-crashes-after-las-vegas-launch" target="_blank" rel="noopener">MBTMag</a>)</p></div>
<h2><b>China’s Zhuzhou City</b></h2>
<p><span style="font-weight: 400;">Many good things are happening in China in terms of autonomous transportation. Recently in Zhuzhou, an autonomous, caterpillar-like bus was spotted. The Autonomous Rail Rapid Transit (ART), was developed by </span><a href="http://www.crrcgc.cc/en/g5141.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">CCRC</span></a><span style="font-weight: 400;">, a Beijing-based company that deals with the supply of rail transit equipment. It moves along Zhuzhou roads via sensors and can travel up to </span><a href="https://www.curbed.com/2017/11/6/16614986/zhuzhou-china-art-rail-bus" target="_blank" rel="noopener"><span style="font-weight: 400;">70km per hour</span></a><span style="font-weight: 400;"> on its electric batteries and is expected to cut carbon emissions and ease traffic congestion.</span></p>
<div id="attachment_13357" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit.jpg" target="_blank" rel="noopener"><img class="wp-image-13357 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-1024x683.jpg" alt="The ART in the middle of the road in Zhuzhou, China." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit.jpg 1200w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">The ART looks like a cross between a bus and a train and glides through the city using sensors. (Source: <a href="https://www.curbed.com/2017/11/6/16614986/zhuzhou-china-art-rail-bus" target="_blank" rel="noopener">Curbed</a>)</p></div>
<h2><b>London</b></h2>
<p><span style="font-weight: 400;">In September, the UK’s first driverless bus was tested in London’s Olympic Park. Interestingly, residents, visitors and tourists were invited to take part in the test runs throughout the month of September, free of charge. Like other autonomous buses, this electric bus navigates the roads via sensors, cameras and GPS maps. So far, the tests have been successful and the city hopes to implement the buses throughout the city in the near future. Take a look at some of the initial reactions.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/accbPm_ecLQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Going into 2018, companies such as Uber, General Motors and BMW are expected to continue investing in autonomous vehicles and ride-sharing services. As more and more cities fine-tune their regulations and guidelines surrounding such modes of transportation, the world should see driverless transportation options pop up in more places, with fewer errors, providing more sustainable transportation systems. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="http://www.businessinsider.com/google-driverless-car-history-photos-2016-10/#google-launched-its-self-driving-car-project-in-2009-under-the-leadership-of-sebastian-thrun-a-stanford-university-professor-who-is-lauded-as-the-founder-of-the-autonomous-car-while-at-google-thrun-led-several-projects-at-googles-x-research-lab-including-google-glass-and-street-view-thrun-has-since-left-google-and-is-now-the-founder-of-education-startup-udacity-1" target="_blank" rel="noopener">Business Insider</a>. </span></p>
<p>&nbsp;</p>
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				<title>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</title>
				<link>https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/</link>
				<pubDate>Wed, 29 Nov 2017 23:13:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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		<category><![CDATA[Tesla Model 3]]></category>
		<category><![CDATA[Tesla Model S]]></category>
		<category><![CDATA[Toyota Prius]]></category>
		<category><![CDATA[Volkswagen]]></category>
									<description><![CDATA[The fate of widespread electric vehicle (EV) adoption lies in the car battery. So far, automakers have achieved a range of 100 to 300 miles on a single charge,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The fate of widespread electric vehicle (EV) adoption lies in the car battery. So far, automakers have achieved a range of 100 to 300 miles on a single charge, but it’s still not enough to calm drivers’ range anxiety or compete with traditional fuel options. Ultimately, drivers want an affordable long-range EV with super fast charge, factors that are often at odds with each other. </span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13295" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs.jpg" target="_blank" rel="noopener"><img class="wp-image-13295" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-1024x509.jpg" alt="A street lined with EV charging stations and EVs. " width="800" height="398" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-1024x509.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-800x398.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-768x382.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs.jpg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">EVs will make up 54 percent of new car sales in 2040. (Source: <a href="https://electrek.co/2017/04/19/denmark-electric-vehicle-incentive/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p><span style="font-weight: 400;">Even though EVs make up about 1 percent of total new car sales in the U.S., EVs are on a steady, steep path upwards. According to a </span><a href="https://about.bnef.com/electric-vehicle-outlook/" target="_blank" rel="noopener"><span style="font-weight: 400;">report by Bloomberg New Energy Finance</span></a><span style="font-weight: 400;">, EVs will make up 54 percent of new car sales by 2040, and by 2029, EVs will be cheaper to buy than gasoline and diesel-fueled cars. </span></p>
<p><span style="font-weight: 400;">The figures are significant and will translate into a sharp increase in demand for rechargeable batteries and their materials. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Electric Vehicles and the Future of the Automotive Market</a></strong></p>
<h2><b>The Evolution of EV Batteries</b></h2>
<p><span style="font-weight: 400;">Before diving into the juicy details, it’s always helpful to cover the </span><a href="http://www.visualcapitalist.com/evolution-of-battery-technology/" target="_blank" rel="noopener"><span style="font-weight: 400;">basics</span></a><span style="font-weight: 400;">. Batteries are made up of 3 main components. The anode, or negative electrodes, the cathode, or positive electrodes and some type of electrolyte through which the electrodes travel to release chemical energy.</span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13297" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery.jpg" target="_blank" rel="noopener"><img class="wp-image-13297" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-1024x576.jpg" alt=" A lightbulb lights up thanks to a simple potato battery cell. " width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery.jpg 1280w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">A simple battery can be made out of a potato, copper penny and galvanized nail. (Source: <a href="http://www.tested.com/science/weird/459270-boiled-potatoes-are-ten-times-better-batteries-raw/" target="_blank" rel="noopener">Tested</a>)</p></div>
<p><span style="font-weight: 400;">The first rechargeable battery, lead-acid battery, was invented in </span><a href="http://www.visualcapitalist.com/evolution-of-battery-technology/" target="_blank" rel="noopener"><span style="font-weight: 400;">1859 by a physicist named Gaston Plante</span></a><span style="font-weight: 400;">. Lead dioxide was the cathode material used, and lead was the anode material with a liquid solution of sulphuric acid and water as the electrolyte. The materials were affordable and the battery was applied to many early models of EVs, including early models of the </span><a href="https://www.tesla.com/models" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla Model S</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Another widely used battery that came after the lead-acid battery is the nickel-metal hydride (NiMH) battery developed at the </span><a href="https://www.battelle.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">Battelle-Geneva Research Center</span></a><span style="font-weight: 400;"> in 1967. Nickel hydroxide was used as the cathode material while a hydrogen-absorbing alloy was used as the anode material. A liquid solution served as electrolytes. The research for NiMH batteries was extensive, and funded jointly by Daimler-Benz and Volkswagen AG. The batteries were also applied to many EV models such as the Toyota Prius, prior to 2015. </span></p>
<h2><b>The Advent of Lithium-Ion Batteries</b></h2>
<p><span style="font-weight: 400;">The introduction of lithium-ion batteries was a game-changer. </span><a href="http://www.economist.com/node/1176209" target="_blank" rel="noopener"><span style="font-weight: 400;">Sony first introduced them in 1991</span></a><span style="font-weight: 400;">, and today, most EVs have them, including the </span><a href="http://fortune.com/2016/08/24/tesla-100kwh-battery-pack/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla Model 3</span></a><span style="font-weight: 400;">. The batteries consist of lithium-cobalt oxide cathodes, graphite anodes and the electrolyte is usually a solution of lithium salt and an organic solvent, though some automakers are experimenting with solid-state electrolytes. </span></p>
<div id="attachment_13299" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13299" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-1024x680.jpg" alt="People gather around to look at a Tesla Model 3’s battery." width="800" height="531" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3.jpg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The Tesla Model 3 has a lithium-ion battery. (Source: <a href="https://www.greencarreports.com/news/1110149_tesla-model-s-battery-life-what-the-data-show-so-far" target="_blank" rel="noopener">Green Car Reports</a>)</p></div>
<p><span style="font-weight: 400;">Compared to its predecessors, lithium-ion batteries have the highest amount of stored energy and specific power, which is kind of like horsepower for electric cars. As a result of improved technology and lower costs, lithium-ion batteries are projected to make up </span><a href="http://www.visualcapitalist.com/explaining-surging-demand-lithium-ion-batteries/" target="_blank" rel="noopener"><span style="font-weight: 400;">70 percent of the total rechargeable battery market by 2025</span></a><span style="font-weight: 400;">, which will be worth roughly USD 112 billion. </span></p>
<h2><b>Good as Gold</b></h2>
<p><span style="font-weight: 400;">It is estimated that every 1 percent increase of EVs in the auto market will result in an additional </span><a href="http://www.visualcapitalist.com/critical-ingredients-fuel-battery-boom/" target="_blank" rel="noopener"><span style="font-weight: 400;">70,000 tons of lithium demand LCE per year</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">In 2016, Australia topped the list for the most lithium produced with </span><a href="https://investingnews.com/daily/resource-investing/energy-investing/lithium-investing/lithium-producing-countries/" target="_blank" rel="noopener"><span style="font-weight: 400;">14,300 metric tons</span></a><span style="font-weight: 400;">. China and Zimbabwe are also top contenders producing 2000 and 900 metric tons in 2016, respectively. Then, there are the South American countries of Argentina, Chile, and Bolivia, also referred to as the “lithium triangle,” and home to 75 percent of the world’s lithium supply. </span></p>
<div id="attachment_13298" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg" target="_blank" rel="noopener"><img class="wp-image-13298 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg" alt="Two workers in a boat take samples of brine at the Rockwood Plant for mining lithium." width="800" height="533" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Workers at a brine pool at the Rockwood Lithium Plant on the Atacama salt flat. (Source: <a href="https://www.reuters.com/article/us-latam-lithium/battery-hungry-world-turns-to-south-americas-lithium-triangle-idUSKCN0WH1BZ" target="_blank" rel="noopener">Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Does that mean the world has enough lithium to fuel the cars of tomorrow? The answer is yes, but there aren’t enough mines to produce them. In order to prevent environmental damage and the exploitation of unprotected workers, lithium producers have to get smart about lithium mining and production. </span></p>
<p>[clickToTweet tweet=&#8221;It is estimated that every 1 percent increase of EVs in the auto market will result in an additional 70,000 tons of lithium demand LCE per year- Visual Capitalist&#8221; quote=&#8221;It is estimated that every 1 percent increase of EVs in the auto market will result in an additional 70,000 tons of lithium demand LCE per year- Visual Capitalist&#8221; theme=&#8221;style6&#8243;]</p>
<h2><b>POSCO’s Lithium Production  </b></h2>
<p><span style="font-weight: 400;">Starting in 2010, POSCO and the Research Institute of Industrial Science &amp; Technology (RIST) teamed up to develop a chemically based lithium extraction technology. The innovation cut down extraction time from up to </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">18 months down to between 8 hours and 1 month</span></a><span style="font-weight: 400;">, delivering a purity rate of 99.9 percent. The recovery rate of lithium also increased to over 80 percent. POSCO is the world’s first corporation to commercialize the technology. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/lithium-rocks-posco-at-forefront-of-a-green-energy-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Lithium Rocks: POSCO at Forefront of a Green Energy Future</a></strong></p>
<div id="attachment_13296" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium.jpg" target="_blank" rel="noopener"><img class="wp-image-13296" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-1024x433.jpg" alt="POSCO CEO Kwon Ohjoon holds lithium in both his hands while employees watch on at the PosLX, POSCO’s battery production factory for mining lithium." width="800" height="338" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium.jpg 1300w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon holds lithium on his visit to PosLX, POSCO’s battery production factory in Korea.</p></div>
<p><span style="font-weight: 400;">It’s also at the heart of the lithium triangle. POSCO currently operates facilities in Chile’s Maricunga Salt Lake, Argentina’s Cauchari Salt Lake and Argentina’s Pozuelos Salt Lake, which alone will boost POSCO’s annual lithium production to 2,500 tons. POSCO also opened its </span><a href="https://newsroom.posco.com/en/koreas-first-lithium-production-plant/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">first battery production plant</span></a><span style="font-weight: 400;"> in Korea earlier this year.  </span></p>
<p><span style="font-weight: 400;">The future of EVs is promising thanks to advancements being made in electric batteries, and there’s a lot at stake for the health and well being of future generations. Increasingly, the availability and costs of EV battery materials will play a vital role in market outcomes and widespread EV adoption. It is vital for companies like POSCO to provide abundant, sustainable and cost-friendly EV battery materials so automakers can continue to enhance the batteries of tomorrow’s cars. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://qz.com/783314/this-is-what-electric-cars-are-doing-to-the-lithium-market/" target="_blank" rel="noopener"><span style="font-weight: 400;">Quartz</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
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				<title>The Forgotten Fleet: Looking Back on Early Electric Vehicles for a Better Future</title>
				<link>https://newsroom.posco.com/en/looking-back-early-electric-vehicles/</link>
				<pubDate>Thu, 23 Nov 2017 23:03:07 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive market]]></category>
		<category><![CDATA[Automotive material]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[ChargEV]]></category>
		<category><![CDATA[ChargEV stations]]></category>
		<category><![CDATA[Charles Kettering]]></category>
		<category><![CDATA[Cranking]]></category>
		<category><![CDATA[diesel cars]]></category>
		<category><![CDATA[diesel-fueled cars]]></category>
		<category><![CDATA[Early Electric Vehicles]]></category>
		<category><![CDATA[Electric Vehicle]]></category>
		<category><![CDATA[electric vehicle history]]></category>
		<category><![CDATA[electric vehicle Motors]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[Electrical Steel]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[ev history]]></category>
		<category><![CDATA[ev motors]]></category>
		<category><![CDATA[evs]]></category>
		<category><![CDATA[exhaust-control devices]]></category>
		<category><![CDATA[Ferdinand Porsche]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford Gasoline]]></category>
		<category><![CDATA[Ford Model T]]></category>
		<category><![CDATA[Gasoline]]></category>
		<category><![CDATA[gasoline cars]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Golden Age of EV]]></category>
		<category><![CDATA[history of electric vehicles]]></category>
		<category><![CDATA[history of ev]]></category>
		<category><![CDATA[hybrid car]]></category>
		<category><![CDATA[IEA]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[International Energy Agency]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Model T vehicles]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[posco automotive]]></category>
		<category><![CDATA[posco Automotive market]]></category>
		<category><![CDATA[posco Automotive material]]></category>
		<category><![CDATA[posco automotive steel]]></category>
		<category><![CDATA[POSCO ICT]]></category>
		<category><![CDATA[posco ict ChargEV]]></category>
		<category><![CDATA[Semper Vivus]]></category>
		<category><![CDATA[steam-powered cars]]></category>
		<category><![CDATA[USD]]></category>
									<description><![CDATA[People have a hard time imagining a world where the majority of people drive electric vehicles (EVs). However, in 1912, there were more than 30,000 EVs on US]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">People have a hard time imagining a world where the majority of people drive electric vehicles (EVs). However, in 1912, there were more than 30,000 EVs on US roads, and by 1917, EVs could go 100 miles on a single charge. Shortly after, EVs couldn’t compete with gasoline cars and seemed to disappear altogether. </span></p>
<p><span style="font-weight: 400;">So, what happened to the EVs of the past, and how can the world prevent them from going the way of the dodo bird for yet a second time in history? </span></p>
<h2><b>The Golden Age of Electric Vehicles</b></h2>
<p><span style="font-weight: 400;">The first EV hybrid car was made in 1901 by Ferdinand Porsche, and by 1917, 38 percent of the cars on US roads were EVs, 40 percent were steam-powered cars and the remaining 22 percent were gasoline-fueled. </span></p>
<div id="attachment_13250" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Semper-Vivus.jpg" target="_blank" rel="noopener"><img class="wp-image-13250" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Semper-Vivus-1024x683.jpg" alt="A recreation of the Semper Vivus, the first hybrid EV made by Ferdinand Porsche in white and burgundy." width="629" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Semper-Vivus-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Semper-Vivus-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Semper-Vivus-768x512.jpg 768w" sizes="(max-width: 629px) 100vw, 629px" /></a><p class="wp-caption-text">Porsche recreated the Semper Vivus, the first hybrid EV made by Ferdinand Porsche. (Source: <a href="http://www.superstreetonline.com/features/news/epcp-1104-prof-ferdinand-porsche-first-hybrid-car-semper-vivus/photo-gallery/#photo-01" target="_blank" rel="noopener">Super Street</a>)</p></div>
<p><span style="font-weight: 400;">At the time, horse-drawn carriages were the norm, and people were desperate to solve the “pollution problem,” meaning pollution in the form of horse droppings. Even then, EVs were seen as the solution for a clean environment, and from 1895 to 1920, 50 companies were producing EVs. However, gasoline-powered vehicles were also a viable option and increased in number along with EVs as more highways were built and people and goods started to travel greater distances. </span></p>
<div id="attachment_13246" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Cranking.jpg" target="_blank" rel="noopener"><img class="wp-image-13246" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Cranking.jpg" alt="A woman cab driver cranks her car on the streets of New York in 1923" width="629" height="648" /></a><p class="wp-caption-text">A woman cranks her car on the streets of New York in 1923. (Source: <a href="https://www.pinterest.com/pin/38773246769151446/" target="_blank" rel="noopener">Pinterest</a>)</p></div>
<p><span style="font-weight: 400;">EVs had an initial advantage over gasoline cars for several reasons. They were more environmentally friendly, or the exhaust didn’t give off an awful smell, were less noisy and easier to drive. The shortcomings of gasoline cars also played a factor. Gasoline cars had to be started manually, or “cranked,” every time, making them laborsome and even dangerous to drive. Although they had better range, gasoline cars also broke down more often. </span><span style="font-weight: 400;">The tables quickly turned.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Why Electrical Steel Can Make All The Difference In EV Motors</a></strong></p>
<h2><b>The Rise of Gasoline and Ford</b></h2>
<p><span style="font-weight: 400;">The company that led the rise and dominance of gasoline cars was Ford and its Model T vehicles that sold for USD 650 versus EVs that sold for around USD 3000. When Ford mastered mass production with assembly lines, the company turned out 1,670,000 vehicles in 1923. </span></p>
<div id="attachment_13248" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Ford-Model-T.jpg" target="_blank" rel="noopener"><img class="wp-image-13248" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Ford-Model-T-1024x655.jpg" alt="A man drives a Ford Model T in the 1920s." width="629" height="402" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Ford-Model-T-1024x655.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Ford-Model-T-800x512.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Ford-Model-T-768x491.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Ford-Model-T.jpg 1240w" sizes="(max-width: 629px) 100vw, 629px" /></a><p class="wp-caption-text">Ford’s Model T sold in the 1920s pioneered the normalization of gasoline cars.(Source: Think Link)</p></div>
<p><span style="font-weight: 400;">Another key turning point for gasoline cars was when </span><a href="http://www.history.com/this-day-in-history/charles-kettering-receives-patent-for-electric-self-starter" target="_blank" rel="noopener"><span style="font-weight: 400;">Charles Kettering invented the electric ignition in 1915</span></a><span style="font-weight: 400;">. Drivers no longer had to start their cars manually, one of the reasons gasoline cars were not popular, especially among women. </span></p>
<p><span style="font-weight: 400;">As more highways were built, there was a demand for greater range that EVs just could not meet, especially when gas stations were cheaper to build than charging stations. Plus, there was no standardized plug for different EV models. Later on, when gasoline cars came equipped with </span><a href="http://www.autolife.umd.umich.edu/Environment/E_Overview/E_Overview4.htm" target="_blank" rel="noopener"><span style="font-weight: 400;">exhaust-control devices</span></a><span style="font-weight: 400;"> that reduced the amount of harmful emissions, people were sold and EVs could no longer compete. EVs made a short resurgence back in the 1970s due to the global oil crisis, but by the 1980s, EVs were almost obsolete. </span></p>
<h2><b>Back to the Future</b></h2>
<p><span style="font-weight: 400;">Today, it seems as if history is repeating itself. There is a sense of urgency worldwide to tackle the pollution problem &#8211; except this time it’s not horse droppings. </span></p>
<p><span style="font-weight: 400;">In ten years between 2005 and 2015, </span><a href="https://www.theguardian.com/environment/2017/jun/07/electric-cars-sales-2-million-worldwide-global-sales" target="_blank" rel="noopener"><span style="font-weight: 400;">the number of EVs went from hundreds to a million</span></a><span style="font-weight: 400;">. Then, in 2016, there was a </span><a href="https://www.theguardian.com/environment/2017/jun/07/electric-cars-sales-2-million-worldwide-global-sales" target="_blank" rel="noopener"><span style="font-weight: 400;">60 percent increase in the global number of EVs</span></a><span style="font-weight: 400;">, and the numbers are projected to grow exponentially. Many countries are backing the switch to electric fuel through tighter regulations on emissions and even completely banning gasoline and/or diesel cars.</span></p>
<div id="attachment_13249" style="width: 640px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Gasoline-Ban.jpg" target="_blank" rel="noopener"><img class="wp-image-13249" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Gasoline-Ban-1024x615.jpg" alt="Three gasoline pumps with the signs “Sorry out of use” on them." width="630" height="378" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Gasoline-Ban-1024x615.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Gasoline-Ban-800x480.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Gasoline-Ban-768x461.jpg 768w" sizes="(max-width: 630px) 100vw, 630px" /></a><p class="wp-caption-text">Many countries around the world are now banning gasoline and diesel-fueled cars. (Source: <a href="https://qz.com/1101943/the-growing-list-of-countries-vowing-to-ban-the-sale-of-gas-powered-cars/" target="_blank" rel="noopener">Quartz</a>)</p></div>
<p><span style="font-weight: 400;">Despite the rapid growth, EVs still make up just 1 percent of the global fleet of cars. According to the </span><a href="https://www.google.co.kr/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwii69y03czXAhVCVLwKHe_9CCQQFggmMAA&amp;url=https%3A%2F%2Fwww.iea.org%2F&amp;usg=AOvVaw1mZ_zfDdcglbmHP4v4P6Yj" target="_blank" rel="noopener"><span style="font-weight: 400;">International Energy Agency</span></a><span style="font-weight: 400;"> (IEA), there need to be </span><a href="https://www.vox.com/2016/6/6/11867894/electric-cars-global-sales" target="_blank" rel="noopener"><span style="font-weight: 400;">150 million EVs by 2030 and 1 billion by 2050 to contain global warming within 2 degrees Celsius</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">For widespread EV adoption, manufacturers, suppliers and policymakers alike can pick up some hints from the past.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Electric Vehicles and the Future of the Automotive Market</a></strong></p>
<h2><b>Takeaways</b></h2>
<p><span style="font-weight: 400;">EV manufacturers of the past and present have not found a cure for drivers’ range anxiety. It’s a scenario that likely crosses the mind of any driver considering an EV; running out of juice with no charging station in sight. </span></p>
<p><a href="https://cleantechnica.com/2016/08/17/mit-proves-weve-argued-years-range-anxiety-anxiety-illogical/" target="_blank" rel="noopener"><span style="font-weight: 400;">A study by MIT</span></a><span style="font-weight: 400;"> shows that range anxiety is irrational because most people drive just 45 miles a day, well under the range of </span><a href="https://www.cheatsheet.com/automobiles/electric-vehicles-with-the-longest-driving-range.html/?a=viewall" target="_blank" rel="noopener"><span style="font-weight: 400;">today’s EVs</span></a><span style="font-weight: 400;">.</span></p>
<div id="attachment_13247" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EV-Range.png" target="_blank" rel="noopener"><img class="wp-image-13247" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EV-Range.png" alt="A graph showing the relationship between the price and range and EVs." width="629" height="371" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EV-Range.png 932w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EV-Range-800x472.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EV-Range-768x453.png 768w" sizes="(max-width: 629px) 100vw, 629px" /></a><p class="wp-caption-text">The range of today’s EVs. (Source: <a href="https://www.vox.com/energy-and-environment/2016/9/23/13018294/electric-cars-price-range-one-chart" target="_blank" rel="noopener">Vox</a>)</p></div>
<p><span style="font-weight: 400;">A well-organized charging infrastructure is vital not only for drivers with range anxiety, but also for car companies and those in the charging business. </span><a href="https://insideevs.com/how-much-do-public-and-home-ev-charging-stations-really-cost/" target="_blank" rel="noopener"><span style="font-weight: 400;">Charging equipment is costly </span></a><span style="font-weight: 400;">and stakeholders need to know there will be enough demand to make a return on their investment, but drivers are more likely to make the switch after a charging ecosystem matures. The dilemma calls for a collaborative effort among automakers, policymakers and companies like POSCO. </span></p>
<h3><b>POSCO ICT’s ChargEV </b></h3>
<p><span style="font-weight: 400;">POSCO ICT is an IT and engineering company looking to relieve range anxiety and take a holistic approach to establishing a charging infrastructure in Korea for a greener future. In partnership with various automakers, businesses and the government, </span><a href="https://newsroom.posco.com/en/posco-ict-establish-ev-charging-infra-gms-bolt/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO ICT set up more than 300 charging stations in Korea</span></a><span style="font-weight: 400;"> and oversees many more private charging stations within its network. </span></p>
<div id="attachment_13244" style="width: 639px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/ChargEV-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13244 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/ChargEV-1.jpg" alt=" An EV gets charged at a ChargEV station." width="629" height="379" /></a><p class="wp-caption-text">There are over 300 POSCO ICT ChargEV stations in Korea. (Source: <a href="http://smartfuture-poscoict.co.kr/346" target="_blank" rel="noopener">POSCO ICT</a>)</p></div>
<p><span style="font-weight: 400;">The charging ecosystem is run through an app called ChargEV where drivers can sign up to get real-time information about charging locations, make reservations and even pay for charges. ChargEV is also a platform for customer support and reporting accidents. In addition, partner companies such as shopping centers and hotels that are now equipped with charging stations stand to benefit from the EV network. </span></p>
<p><span style="font-weight: 400;">EVs are, once again, a major disruptive factor in the automotive market and the future of private transportation. This time around, the stakes are much higher than pungent streets. As more countries and companies commit to reducing harmful emissions, the number of EVs will likely continue to spike. However, if stakeholders can learn a thing or two from the past, it’s that establishing a holistic charging ecosystem will have as much of an impact on EV adoption as the technological advancements of the vehicles themselves.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.scmp.com/week-asia/opinion/article/2108353/beijings-grand-plan-electric-cars-looks-good-under-bonnet" target="_blank" rel="noopener"><span style="font-weight: 400;">SCMP</span></a></p>
<p>&nbsp;</p>
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				<title>POSCO: Automakers’ Solution Partner in the Age of Electric Vehicles</title>
				<link>https://newsroom.posco.com/en/posco-automakers-solution-partner-age-electric-vehicles/</link>
				<pubDate>Fri, 03 Nov 2017 09:00:04 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[2017 global ev materials forum]]></category>
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									<description><![CDATA[From October 30 to November 1, POSCO hosted the 2017 Global EV Materials Forum at the Songdo Global R&#38;D Center in Incheon. The theme of the forum was “A]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">From October 30 to November 1, POSCO hosted the 2017 Global EV Materials Forum at the Songdo Global R&amp;D Center in Incheon. The theme of the forum was “A Bold Leap Forward Towards Becoming a Total Solution Provider for Electric Vehicles,” reflecting POSCO’s resolve to become the leading supplier of core electric vehicle materials.</span></p>
<div id="attachment_13167" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/11/2017-Global-EV-Materials-Forum.jpg" target="_blank"><img class="wp-image-13167 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/11/2017-Global-EV-Materials-Forum.jpg" alt="Participants look around at the exhibition at the lobby of the Songdo Global R&amp;D Center." width="650" height="275" /></a><p class="wp-caption-text">POSCO hosted the 2017 Global EV Materials Forum at the Songdo Global R&amp;D Center in Incheon.</p></div>
<p><span style="font-weight: 400;">POSCO welcomed more than 380 local and overseas customers to the forum where they announced the current status of POSCO Group’s EV projects and strategies. The company also showcased its core EV technologies for high-value-added products such as motors, batteries and lightweight chassis/bodies.</span></p>
<p><span style="font-weight: 400;">During the forum, POSCO highlighted customer needs, market trends and development statuses in three areas: lightweight materials, traction motor cores and batteries. POSCO researchers also gave presentations on POSCO’s high-value-added products and solutions to share market insights and technological developments with the participants.</span></p>
<div id="attachment_13168" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/11/Forum-Presentations.jpg" target="_blank"><img class="wp-image-13168 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/11/Forum-Presentations.jpg" alt="Hundreds of participants sit and listen to presentations at the 2017 Global EV Materials Forum." width="650" height="275" /></a><p class="wp-caption-text">Participants listen to presentations at the 2017 Global EV Materials Forum.</p></div>
<p><span style="font-weight: 400;">In his keynote speech, In-hwan Oh, president of POSCO, said, &#8220;POSCO is in full preparation for the future of an electric vehicle ecosystem, to become a reliable partner to our customers.&#8221;</span></p>
<p><span style="font-weight: 400;">There were also external speakers at the forum, including Stephen Zoepf, Executive Director of the Center for Automotive Research at Stanford University, who spoke about “Electric Vehicles: Adapting to a Changing Marketplace.” Another external speaker was Martin Woehrle, senior director of BMW Korea, who gave a presentation on the trends in EV development. </span></p>
<p><span style="font-weight: 400;">In addition, POSCO held a separate exhibition at the venue consisting of four key product zones: motors, batteries, light-weight chassis/bodies and charging infrastructure. There was also an EV model on display in the Highlight Zone for a better understanding of the structure of EVs.</span></p>
<div id="attachment_13169" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/11/Nissan-Leaf.jpg" target="_blank"><img class="wp-image-13169 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/11/Nissan-Leaf.jpg" alt="Visitors examine an electric EV model at POSCO’s 2017 Global EV Materials Forum." width="650" height="275" /></a><p class="wp-caption-text">Visitors examine the electric Nissan Leaf</p></div>
<p><span style="font-weight: 400;">On display In the lightweight chassis/bodies exhibition zone was </span><a href="https://newsroom.posco.com/en/ask-expert-steel-achieved-peak-lightweighting-2/?utm_source=blog&amp;utm_medium=social" target="_blank"><span style="font-weight: 400;">POSCO GIGA STEEL </span></a><span style="font-weight: 400;">for lightweight chassis/bodies, which is lighter but much stronger than existing automotive steel sheets. Also on display was POSCO’s lithium materials for EV batteries; POSCO is the first company in Korea to commercially produce lithium for EV batteries.</span></p>
<p><span style="font-weight: 400;">In the motor zone was POSCO Daewoo’s a high-efficiency traction motor core for EVs made with </span><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank"><span style="font-weight: 400;">POSCO’s Hyper NO</span></a><span style="font-weight: 400;">, its highest-grade, non-oriented electrical steel. POSCO is already supplying it to major automakers. </span></p>
<p><span style="font-weight: 400;">The charging infrastructure zone showed POSCO ESM and POSCO Chemtech’s core materials of EV batteries, such as cathode and anode materials. In addition, POSCO ICT is the only company in Korea to provide a total-service electric vehicle charging infrastructure, including supply, installation and operation to membership management and supplementary services. </span></p>
<p><span style="font-weight: 400;">To close, POSCO pledged to become a “Total Solution Provider” for its partners in the auto industry bracing for the age of electric vehicles with its innovative technology, premium products and customized services.</span></p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
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				<title>Ask an Expert: How Steel is Constantly Evolving</title>
				<link>https://newsroom.posco.com/en/ask-expert-steel-constantly-evolving/</link>
				<pubDate>Thu, 22 Jun 2017 15:57:40 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automotive]]></category>
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		<category><![CDATA[cars]]></category>
		<category><![CDATA[CFRP]]></category>
		<category><![CDATA[durability]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
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		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[future]]></category>
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		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[material war]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
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		<category><![CDATA[production]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[strength]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Park Jong-jae, a motorsport columnist, explores how POSCO GIGA STEEL provides an ideal solution to today’s evolving automotive industry in part three of his]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Park Jong-jae, a motorsport columnist, explores how POSCO GIGA STEEL provides an ideal solution to today’s evolving automotive industry in part three of his POSCO GIGA STEEL series. </span></p>
<p><span style="font-weight: 400;">Compared to the world’s very first cars, today’s cars are faster, stronger, safer and have more sophisticated designs. As alternative materials like aluminum are increasingly being used for car parts that were originally made of steel, some even refer to this trend as a “material war.” </span></p>
<h2><b>“Material War” in the Auto Industry </b></h2>
<p><span style="font-weight: 400;">Recently, various substitutes for steel have entered the picture and are being applied in commercial vehicles. The most commonly used materials are aluminum and CFRP (Carbon Fiber Reinforced Plastic).</span></p>
<p><span style="font-weight: 400;">Beginning in the 1930’s, aluminum was primarily used as a lightweighting material for race cars and the outer panel of a vehicle. On the day of the Eifel race, the Mercedes-Benz weighed over the maximum limit and in an attempt to resolve this, the white paint was stripped from the frame, leaving the car’s aluminum frame completely exposed. This is how the Benz got its famous nickname, </span><a href="https://www.mercedes-benz.com/en/mercedes-benz/classic/history/mercedes-benz-silver-arrows/" target="_blank" rel="noopener"><span style="font-weight: 400;">the “Silver Arrows.”</span></a></p>
<div id="attachment_12241" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows.jpg" target="_blank" rel="noopener"><img class="wp-image-12241" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-1024x690.jpg" alt="Pictured is the Mercedes Benz racecar with its paint completely stripped off, leaving the car’s aluminum frame exposed. This is how it came to be known as the “Silver Arrow” (Source: Daimler AG)." width="865" height="583" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-1024x690.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-800x539.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows-768x517.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Mercedes-Benz-Silver-Arrows.jpg 1280w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">Pictured is the Mercedes Benz “Silver Arrows” racecar with its paint completely stripped off to reduce the weight. (Source: Daimler AG)</p></div>
<p><span style="font-weight: 400;">Safety regulations were less strict then than they are today. If there was an accident, the outcome would most likely be a severe injury or even death. With the goal of increased protection, researchers began to use tubular frames made of chromium molybdenum steel in order to reinforce the rigidity of the vehicle. </span></p>
<p><span style="font-weight: 400;">As the 1970’s rolled around, CFRP, a material that was already being applied in the aerospace industry, made an appearance in Formula 1 and automotive researchers quickly began discovering its potential and value. Soon enough, CFRP was considered an ideal material for race cars.</span></p>
<div id="attachment_12286" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8.png"><img class="wp-image-12286" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-1024x353.png" alt="The Audi A2 and A8" width="865" height="298" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-1024x353.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-800x276.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8-768x265.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/The-Audi-A2-and-A8.png 1189w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">The Audi A2 and A8 made with aluminum car frames during the early 2000’s (Source: Audi AG)</p></div>
<p><span style="font-weight: 400;">The rapid implementation of new substitute materials in the motorsports industry set a precedent for the auto industry as well. In the early 2000s, Audi shocked the industry by presenting the A2 and A8, two vehicles with car frames that were made completely out of aluminum. In 2015, BMW created a large-sized sedan made of CFRP, which was only used in a limited number of cars. This stunned consumers and the industry yet again. As advances were made with aluminum and CFRP, it seemed that steel would inevitably lose its place in the automotive material industry. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">However, those who believed that the age of steel was over forgot one thing: steel is constantly evolving. While it is true that aluminum and CFRP could replace steel and that they are lighter, the disadvantages that come with these materials confirm that steel is a much more efficient material. </span></p>
<h3 style="text-align: left;"><b>Aluminum </b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">Aluminum, for example, is lighter than steel, but because it has less strength, thicker pieces need to be used. In order to achieve the same level of strength as steel, it needs to be mixed with other materials. Also, aluminum has a low melting point and easily leads to the formation of the oxide film, a factor that makes it difficult to weld. The high thermal conductivity makes the heat that is produced at the time of welding spread, making the material more brittle. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">These disadvantages mean aluminum has to be welded in other ways such as riveting, a method of mechanical joining using thick mushroom-shaped nails or adhesive. If the aluminum is not tightly joined during the riveting process, oxide films form in between the cracks resulting in fatigue failure. If a tackifier was used in the process, an impact or collision could easily rupture the adhesive lining. Addressing these problems, while also ensuring that the frame is durable and light, has proved to be a much more expensive process than manufacturing a traditional steel car frame. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">As such, numerous factors including durability, safety, and efficiency must be considered when choosing a material to be applied to a car. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">From the 1930s to the ‘70s, it was possible to use aluminum in race cars because the vehicles were only used for one or two races. The aluminum pieces were hammered into shape by hand or joined together by rivets, but mass production of aluminum car frames was a very difficult operation. To this day, aluminum is still a difficult material to work with due to its high cost and the complicated technology involved in the production process. </span></p>
<h3 style="text-align: left;"><b>CFRP </b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">CFRP, which is known to be lighter and stronger than steel, also has several issues. Although a method for mass production has recently been established, it requires a much longer production time (the time allowed for one product to be produced) for a car body or shell, meaning that it also yields higher labor costs.</span></p>
<div id="attachment_12247" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41.jpg" target="_blank" rel="noopener"><img class="wp-image-12247" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-1024x682.jpg" alt="The McLaren MP4/1 was the first car frame to be made from CFRP. " width="865" height="576" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-1024x682.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/McLaren-MP41.jpg 1400w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">The McLaren MP4/1 was the first car frame to be made from CFRP.</p></div>
<p style="text-align: left;"><span style="font-weight: 400;">Recently, Boeing and BMW began to research ways to recycle CFRP, but unlike steel or aluminum, it is fundamentally impossible to melt CFRP and give it a “new life”. Another reason why it is not an eco-friendly material is that various chemical products are used in the manufacturing process.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Also, 80% of carbon fiber production, one of the core materials in CFRP, is used by the aviation industry. Because the demand is much higher than the supply, it is much more expensive than steel and has yet to fully make its way into the automotive industry. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Because these shortcomings have not been addressed, researchers have started to turn their eyes back to steel. Even Audi, which once considered its aluminum car frames a major strength, has adopted steel to create the car frame for their newest sedan. Other major automakers still continue to look to steel as the main material as well. </span></p>
<h2 style="text-align: left;"><b>The Shift Back to Steel </b></h2>
<p style="text-align: left;"><span style="font-weight: 400;">The reason for the shift back to steel is because it not only addresses certain disadvantages of alternative materials but also because it is a more affordable choice. The launch of POSCO GIGA STEEL and PosM, in particular, introduced a whole new level of steel.</span></p>
<div id="attachment_12279" style="width: 875px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L.jpg" target="_blank" rel="noopener"><img class="wp-image-12279" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-1024x724.jpg" alt="Audi has turned away from a fully aluminum car frame and has begun incorporating high-tensile steel plates, as indicated by the purple portions of the car frame." width="865" height="612" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-1024x724.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-800x566.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L-768x543.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/Audi-A8-L.jpg 1400w" sizes="(max-width: 865px) 100vw, 865px" /></a><p class="wp-caption-text">Audi has turned away from a fully aluminum car frame and has begun incorporating high-tensile steel plates, as indicated by the purple portions of the car frame.</p></div>
<p style="text-align: left;">[clickToTweet tweet=&#8221;PosM is POSCO’s unique brand of steel that goes beyond the limits of traditional steel plates and exhibits a new level of performance.&#8221; quote=&#8221;PosM is POSCO’s unique brand of steel that goes beyond the limits of traditional steel plates and exhibits a new level of performance.&#8221; theme=&#8221;style6&#8243;]</p>
<p style="text-align: left;"><span style="font-weight: 400;">PosM includes three different series of steel. The “E Series” focuses on elongation, the “Y Series” focuses on the yield strength and the “B Series” balances the benefits of the two.</span></p>
<div id="attachment_12280" style="width: 1610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“E-Series”.gif" target="_blank" rel="noopener"><img class="wp-image-12280 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“E-Series”.gif" alt="The highlighted parts represent the parts that have been applied to the “E Series” of PosM" width="1600" height="743" /></a><p class="wp-caption-text">The highlighted parts represent the parts that have been applied to the “E Series” of PosM</p></div>
<h3 style="text-align: left;"><b>PosM “E Series”</b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">The “E Series” was once thought to be only theoretically possible and has long been known as a dream material amongst the world&#8217;s leading steel companies. This is because it can meet two demanding conditions at once: strength and formability.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Not only does it have 2-9 times more processability compared to existing materials, it also has an excellent ability to absorb impact, which can make a car safer when used in those engine room parts that absorb and disperse impact. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Many steel companies attempted to produce this material but were not able to complete it due to difficulties in production. However, in 2008, POSCO successfully developed this material for the first time and made it available for purchase.</span></p>
<div id="attachment_12281" style="width: 1610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“Y-Series”.gif" target="_blank" rel="noopener"><img class="wp-image-12281 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/06/PosM-“Y-Series”.gif" alt="The highlighted parts represent the parts that have applied the “Y Series” of PosM." width="1600" height="743" /></a><p class="wp-caption-text">The highlighted parts represent the parts that have applied the “Y Series” of PosM.</p></div>
<h3 style="text-align: left;"><b>PosM “Y Series”</b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">The “Y series” is used for the parts of a car that protect the passengers, especially because of the yield strength, which represents the strength of a material until it becomes deformed, is quite high. This includes, for example, filler parts that prevent the passenger compartment from becoming damaged in the event of a collision.</span></p>
<h3 style="text-align: left;"><b>PosM “B Series”</b></h3>
<p style="text-align: left;"><span style="font-weight: 400;">The “B series” has both the benefits of the “E series” and “Y series”. It is one of the best materials that can be formed by cold forming, which is a simpler process than what is used to make Hot Press Forming (HPF) steel. Because it is easy to process, it can be manufactured into complex shapes and yield a much lower processing cost. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Until now, there has never been a steel that could exhibit both high strength and durability like PosM has. </span><span style="font-weight: 400;">PosM, first developed by POSCO in 2016, is an indispensable material for automobiles.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Through PosM, which exhibits next-level performance compared to existing advanced high-strength steel solutions, steel is once again being considered as an essential material in automobiles. Also, POSCO GIGA STEEL is rapidly advancing to meet the needs of today’s evolving industry, leading the advanced strength steel market. </span></p>
<p style="text-align: left;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO.jpg" target="_blank" rel="noopener"><img class="alignleft wp-image-12282 size-medium" src="https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO.jpg" alt="Ask an Expert: How Steel is Constantly Evolving" width="300" height="204" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO.jpg 1400w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO-800x545.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO-768x523.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/06/How-steel-is-constantly-evolving_POSCO-1024x697.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
<p class="mceTemp" style="text-align: left;">POSCO GIGA STEEL, with outstanding processability, affordability and a tensile strength that is over three times that of aluminum with the same thickness, will continue to be a very important material in electric vehicles (EVs) which define the present and future of the automotive industry. It will help overcome the limits of batteries used in EVs and allow the vehicle to travel longer distances with its lightweight qualities and make the car body safer by satisfying the most stringent of safety standards.</p>
<p style="text-align: left;"><span style="font-weight: 400;">In addition, the advantage of being more economical, cleaner and easier to recycle than other materials is necessary for an age where consumers value eco-friendly solutions. As long as cars exist, steel will always be one of the most important materials. Various manufacturers are already turning their attention to hybrid car frames that utilize a combination of aluminum, magnesium and carbon composites, with steel as the main focus.  As advanced high-strength steel continues to make improvements it has the potential to replace the need for these other materials altogether. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Automobile development continues to move forward with steel, and at the crux of this progress is POSCO GIGA STEEL. </span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Read part one on how </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL goes beyond the limits of traditional lightweight materials</span></a><span style="font-weight: 400;"> and part two on how </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL opens the door to the future of the auto industry</span></a><span style="font-weight: 400;">.</span></p>
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<td><span style="font-size: 12pt;"><i>   Park Jong-jae is a motorsport columnist and the former editor-in-chief at F1 Racing Korea.   </i></span></td>
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