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		<title>eco design &#8211; Official POSCO Group Newsroom</title>
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            <title>eco design &#8211; Official POSCO Group Newsroom</title>
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		<description>What's New on POSCO Newsroom</description>
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				<title>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</title>
				<link>https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/</link>
				<pubDate>Fri, 22 Dec 2017 17:54:21 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[alternative fuel]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[asphalt sustainability]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[dow jones sustainability indicies]]></category>
		<category><![CDATA[eco design]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric vehicle forum]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[Environment & Materials]]></category>
		<category><![CDATA[Environment Special]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[EV range]]></category>
		<category><![CDATA[evs]]></category>
		<category><![CDATA[LCA]]></category>
		<category><![CDATA[life cycle approach]]></category>
		<category><![CDATA[life cycle assessment]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[vehicle]]></category>
		<category><![CDATA[World Auto Steel]]></category>
									<description><![CDATA[There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">There is a general consensus within the automotive industry that favors electric vehicles (EVs) as the most feasible solution to decreasing greenhouse gas (GHG) emissions. For the integration of EVs into the existing fleet of cars to happen fast and in significant numbers, automakers have to optimize the range of their EVs. With the current technological limitations in electric motors and batteries, carmakers are collectively seeking lighter materials for maximum range.</span></p>
<div id="attachment_13419" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" target="_blank" rel="noopener"><img class="wp-image-13419 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicles.jpg" alt="Electric vehicles charging at a charging station." width="640" height="480" /></a><p class="wp-caption-text">More and more automakers are adding EVs to their fleet. (Source: Engineering and Technology)</p></div>
<p><span style="font-weight: 400;">While all this sounds promising for the environment, EVs don’t automatically translate into lower GHG emissions. </span><a href="http://www.worldautosteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">According to World Auto Steel</span></a><span style="font-weight: 400;"> (WAS), the emissions from vehicle production will be greater than the amount of emissions from driving. As such, it is becoming increasingly important for manufacturers, policymakers and consumers alike to view material options by considering its </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">life cycle assessment</span></a><span style="font-weight: 400;"> (LCA). </span></p>
<h2><b>World Auto Steel Case Study</b></h2>
<p><span style="font-weight: 400;">WAS conducted a </span><a href="http://www.worldautosteel.org/life-cycle-thinking/case-studies/battery-electric-vehicle-life-cycle-energy-aluminium-vs-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">case study</span></a><span style="font-weight: 400;"> in which they compared two popular lightweight materials for EVS; aluminum and </span><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Advanced High-Strength Steel</span></a><span style="font-weight: 400;"> (AHSS). The study followed the University of California Santa Barbara Automotive Energy &amp; GHG Model (UCSB Model) for a comprehensive analysis of each material’s total energy use throughout its entire life cycle, from production to end of life recycling. For the study, WAS examined 1,000,000 BEVs of equal range that were made up of either entirely aluminum or AHSS.</span></p>
<div id="attachment_13420" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" target="_blank" rel="noopener"><img class="wp-image-13420 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Energy-Savings.png" alt="World Auto Steel’s analysis of energy requirements for aluminum and AHSS BEVs." width="768" height="213" /></a><p class="wp-caption-text">BEVs made of AHSS require over 15 percent less energy than aluminum cars. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">The study found that automakers can make over 17 percent more BEVs made of AHSS than aluminum BEVs with the same amount of energy. In other words, with the energy it takes to make 1 million aluminum BEVs, automakers can make 1.17 million AHSS BEVs. </span></p>
<h2><b>Why is AHSS More Energy Efficient? </b></h2>
<p><span style="font-weight: 400;">Aluminum production requires 8 times more energy per kilogram than steel production because the production process of aluminum is much more complicated and involves more steps than steel production. The aluminum BEVs in the study used up 30 percent more energy than those made from AHSS throughout its entire life cycle. Plus steel is 100 percent recyclable and can be reused almost indefinitely.</span></p>
<p>&nbsp;</p>
<div id="attachment_13421" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png" target="_blank" rel="noopener"><img class="wp-image-13421 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-1024x728.png" alt="A chart shows the various points of emissions output in the life cycle of a vehicle." width="640" height="455" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Life-Cycle-Assessment-768x546.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">There are many sources of emissions output involved in the entire life cycle of a vehicle. (Source: World Auto Steel)</p></div>
<p><span style="font-weight: 400;">This poses a serious need to reexamine existing policies and regulations that only seek to reduce tailpipe emissions. By also taking into account emissions from the production of materials all the way to how a car is disposed at the end of its life cycle, automakers can grasp a better picture of the real impact of their choices on the environment. </span></p>
<h2><b>A Sustainable Choice </b></h2>
<p><span style="font-weight: 400;">As a solution-providing partner for automakers, steelmaker POSCO designed the perfect AHSS for cars that is lightweight, extremely strong, highly formable and environmentally friendly. POSCO GIGA STEEL belongs to the highest category for tensile strength of </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">greater than 1GPa</span></a><span style="font-weight: 400;"> (Gigapascal). It can withstand more than 100 kg of force per square millimeter, making it </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 times stronger</span></a><span style="font-weight: 400;"> than aluminum. It is also 3.5 times cheaper than aluminum and 2.1 times cheaper to manufacture. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">Infographic: Driving the Future with POSCO GIGA STEEL</a></strong></p>
<div id="attachment_13423" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-13423 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg" alt="Rolls of POSCO GIGA STEEL in a steel mill." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO GIGA STEEL is three times stronger than aluminum.</p></div>
<p><span style="font-weight: 400;">In 2016, POSCO sold </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">9 million tons</span></a><span style="font-weight: 400;"> of steel sheets for cars, making up 10 percent of the entire global automotive market for steel sheets. POSCO GIGA STEEL was designed to further improve the performance and efficiency of POSCO’s auto partners around the world. As the auto industry heads towards a future where environmentally-friendly EVs become the norm, POSCO will strive to equip its auto partners with the materials and tools necessary to stay ahead and competitive.</span></p>
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					<item>
				<title>How Steel and Sustainability Come Together</title>
				<link>https://newsroom.posco.com/en/steel-sustainability-come-together/</link>
				<pubDate>Thu, 26 Feb 2015 16:20:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[circular economy]]></category>
		<category><![CDATA[Director General]]></category>
		<category><![CDATA[eco design]]></category>
		<category><![CDATA[eco design of office building]]></category>
		<category><![CDATA[Edwin Basson]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[interesting case in steel industry]]></category>
		<category><![CDATA[LCA]]></category>
		<category><![CDATA[life cycle thinking]]></category>
		<category><![CDATA[manufacturing material]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[remanufacture]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable material]]></category>
		<category><![CDATA[sustainable world]]></category>
		<category><![CDATA[weight reduction]]></category>
		<category><![CDATA[World Steel Association]]></category>
		<category><![CDATA[worldsteel]]></category>
									<description><![CDATA[The World Steel Association (worldsteel) today announced the launch of a new publication ‘Steel in the circular economy &#8211; A life cycle perspective’. It]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 10pt;">The World Steel Association (worldsteel) today announced the launch of a new publication ‘Steel in the circular economy &#8211; A life cycle perspective’. It examines the critical role of steel in delivering true sustainability to our society and calls for a global rethink of regulations in all market sectors across every region. This publication demonstrates how steel enables a sustainable society, through a circular economy, when the full life cycle of steel products is taken into account. It highlights the need for legislators and industry decision makers to take a full life cycle approach before making legislative or manufacturing material decisions. It contains case studies from around the world that show how this is being carried out on a practical basis.</span></p>
<p class="paragraph" style="margin: 0cm; margin-bottom: .0001pt; vertical-align: baseline;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture1.png"><img class=" wp-image-5853 size-large aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture1-1024x712.png" alt="picture1" width="640" height="445" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture1-1024x712.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture1-800x556.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture1-768x534.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture1.png 1514w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 10pt;">Edwin Basson, Director General at worldsteel commented on the launch: “In a world of finite resources we must leave the outdated ‘take, make, consume and dispose’ mentality behind and move toward a circular economy model for optimal resource efficiency. To achieve this we need a life cycle approach that measures the social, economic and environmental impact of a product at each stage in its life cycle. We believe that life cycle thinking must become a key requirement for all manufacturing decisions going forward.”</span></p>
<p><span style="font-size: 10pt;">“The steel industry is an integral part of the circular economy model. A circular economy promotes zero waste, a reduction in the amount of materials used, and encourages the reuse and recycling of materials. These are all fundamental advantages of using steel. Therefore, in a well-structured circular economy, steel has competitive advantages over other materials.”</span></p>
<p class="paragraph" style="margin: 0cm; margin-bottom: .0001pt; vertical-align: baseline;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture2.png"><img class="aligncenter size-full wp-image-5854" src="https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture2.png" alt="picture2" width="677" height="964" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture2.png 677w, https://newsroom.posco.com/en/wp-content/uploads/2015/02/picture2-562x800.png 562w" sizes="(max-width: 677px) 100vw, 677px" /></a></p>
<ul>
<li><span style="font-size: 10pt;">Reducing thickness of steel for packaging has positive environmental impact over its life cycle</span></li>
<li><span style="font-size: 10pt;">Life cycle thinking leads to intelligent automotive material choices</span></li>
<li><span style="font-size: 10pt;">Using LCA to calculate energy payback for wind turbines</span></li>
<li><span style="font-size: 10pt;">LCA in the eco-design of office building</span></li>
</ul>
<p><span style="font-size: 10pt;">If you are interested in life cycle thinking case studies listed above, read more about the ‘Steel in the Circular Economy’ from <a href="https://newsroom.posco.com/en/steel-circular-economy-life-cycle-perspective/">worldsteel’s online bookshop</a>. There are many more cases of a life cycle thinking approach in the publication!</span></p>
<p><span style="font-size: 10pt;">[box]</span><span style="font-size: 10pt;">The World Steel Association (worldsteel) is one of the largest and most dynamic industry associations in the world. worldsteel represents approximately 170 steel producers (including 9 of the world&#8217;s 10 largest steel companies), national and regional steel industry associations, and steel research institutes. worldsteel members represent around 85% of world steel production.</span><span style="font-size: 10pt;">[/box]</span></p>
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