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		<title>designer &#8211; Official POSCO Group Newsroom</title>
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            <title>designer &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2017</currentYear>
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				<title>Meet the Experts: The Steel Wire’s Contributors of 2017</title>
				<link>https://newsroom.posco.com/en/meet-experts-steel-wires-contributors-2017/</link>
				<pubDate>Tue, 26 Dec 2017 18:46:38 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017]]></category>
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		<category><![CDATA[Bill Arnold]]></category>
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		<category><![CDATA[fashion design]]></category>
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		<category><![CDATA[Naim Josefi]]></category>
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									<description><![CDATA[Throughout the past year, the Steel Wire collaborated with experts in various industries to create insightful and exclusive stories that expanded our]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Throughout the past year, the Steel Wire collaborated with experts in various industries to create insightful and exclusive stories that expanded our understanding of steel and its applications. Take a look back at 2017 to reflect on our star contributors who helped lend their expert insights to the Steel Wire. </span></p>
<h2><b>Marco Rosignoli &#8211; Bridge Building Expert</b></h2>
<div id="attachment_13436" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/San-Francisco-Oakland-Bay-Bridge.jpg" target="_blank" rel="noopener"><img class="wp-image-13436 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/San-Francisco-Oakland-Bay-Bridge-1024x776.jpg" alt="A floating crane lifts prefabricated deck sections onto the San Francisco-Oakland Bay Bridge." width="640" height="485" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/San-Francisco-Oakland-Bay-Bridge-1024x776.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/San-Francisco-Oakland-Bay-Bridge-800x606.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/San-Francisco-Oakland-Bay-Bridge-768x582.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Marco Rosignoli has more than 20 years of experience in bridge construction and design. (Source: San Francisco Public Press)</p></div>
<p><a href="https://www.marcorosignoli.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Marco Rosignoli</span></a><span style="font-weight: 400;"> is an expert in bridge design, construction, forensic engineering, consulting and education, with over 37 years of experience in 21 countries. Through a two-part series, Rosignoli gave readers an in-depth look into emerging megacities and their infrastructure needs. According to Rosignoli, efficient transportation is the key to an economically competitive city, and megacities will call for mega-sized bridges made of high-quality steel. Read on to find out more.</span></p>
<p><strong>Part one: <a href="https://newsroom.posco.com/en/ask-expert-building-bridges-megacities/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Building Bridges for Megacities</a></strong></p>
<p><strong>Part two: <a href="https://newsroom.posco.com/en/ask-expert-building-bridges-megacities-part-2/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Building Bridges for Megacities – Part 2</a></strong></p>
<h2><b>Naim Josefi &#8211; Fashion Designer</b></h2>
<div id="attachment_13437" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Steel-Dresses.jpg" target="_blank" rel="noopener"><img class="wp-image-13437" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Steel-Dresses-1024x512.jpg" alt="Naim Josefi’s Steel Dresses" width="650" height="325" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Steel-Dresses-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Steel-Dresses-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Steel-Dresses-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Steel-Dresses.jpg 1101w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Naim Josefi is an innovative designer who mixes fashion and technology. (Source: Naim Josefi)</p></div>
<p><a href="http://www.naimjosefi.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Naim Josefi</span></a><span style="font-weight: 400;"> runs a fashion company based in Stockholm, Sweden, and is widely known for winning Project Runway Sweden back in 2012. Josefi is a fashion designer who is blurring the boundaries between science and fashion as his projects include steel dresses, 3D printed shoes and laser-printed jeans. Find out why the designer chooses to work with steel and incorporate new technologies into his art. </span></p>
<p><strong>Read on: <a href="https://newsroom.posco.com/en/ask-expert-fashion-forward-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Fashion Forward with Steel</a></strong></p>
<h2><b>Professor Bill Arnold &#8211; Oil Industry Expert</b></h2>
<p><a href="https://business.rice.edu/person/william-m-arnold" target="_blank" rel="noopener"><span style="font-weight: 400;">Bill Arnold</span></a><span style="font-weight: 400;"> is a professor in the practice of energy management at Rice University’s Jones Graduate School of Business. Previously, Professor Arnold was Royal Dutch Shell’s Washington director of international government relations and senior counsel for the Middle East, Latin America and North Africa for 16 years.</span></p>
<div id="attachment_13429" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Liquified-Natural-Gas.jpg" target="_blank" rel="noopener"><img class="wp-image-13429" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Liquified-Natural-Gas-1024x682.jpg" alt="LNG steel pipes" width="650" height="433" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Liquified-Natural-Gas-1024x682.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Liquified-Natural-Gas-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Liquified-Natural-Gas-768x511.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Liquified-Natural-Gas.jpg 1200w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Bill Arnold is an Energy Management Professor at Rice University. (Source: Society of Petroleum Engineers)</p></div>
<p><span style="font-weight: 400;">Professor Arnold gave readers an insider’s analysis of the rapidly-changing oil industry marked by unpredictable oil prices. He says, in the midst of change, there are newly-developing business opportunities and alternative sources of fuel such as natural gas that will subsequently create more demand for high-quality steel.   </span></p>
<p><strong>Find out more: <a href="https://newsroom.posco.com/en/ask-expert-role-steel-changing-oil-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: The Role of Steel in a Changing Oil Industry</a></strong></p>
<h2><b>Park Jong-jae &#8211; Automotive Columnist</b></h2>
<p><span style="font-weight: 400;">Park Jong-jae is a motorsports columnist and the former editor-in-chief at F1 Racing Korea. Back in May, Park contributed a two-part series on POSCO GIGA STEEL. In the first part, Park reinforced the need for lightweight materials in the auto industry and highlighted some of the most successful cases of POSCO GIGA STEEL application from POSCO’s partners including GM Korea and Ssangyong Motors.</span></p>
<div id="attachment_13430" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-1.png" target="_blank" rel="noopener"><img class="wp-image-13430" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-1.png" alt="2016 Chevy Cruze Body Structure." width="650" height="308" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-1.png 1010w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-1-800x379.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-1-768x364.png 768w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">2016 Chevy Cruze Body Structure with POSCO GIGA STEEL. (Source: World Auto Steel)</p></div>
<p><strong>Read more: <a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: POSCO GIGA STEEL Opens Door to the Future of the Auto Industry</a></strong></p>
<p><span style="font-weight: 400;">In part two, he took readers through the 6 different types of POSCO GIGA STEEL and how they can benefit different parts of a vehicle.</span></p>
<div id="attachment_13431" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-2.png" target="_blank" rel="noopener"><img class="wp-image-13431 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Park-Jong-Jae-2.png" alt="Two technicians work on a car." width="650" height="433" /></a><p class="wp-caption-text">There are 6 types of POSCO GIGA STEEL. (Source: Astro Awani)</p></div>
<p><strong>Find more information: <a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: POSCO GIGA STEEL Goes Beyond the Limits of Traditional Lightweight Materials</a></strong></p>
<h2><b>Gil Bruvel &#8211; Steel Artist</b></h2>
<div id="attachment_13428" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Gil-Bruvel-Flow-Series.jpg" target="_blank" rel="noopener"><img class="wp-image-13428" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Gil-Bruvel-Flow-Series-1024x683.jpg" alt="Gil Bruvel’s stainless steel sculpture." width="650" height="434" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Gil-Bruvel-Flow-Series-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Gil-Bruvel-Flow-Series-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Gil-Bruvel-Flow-Series-768x513.jpg 768w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Gil Bruvel is a veteran artist who creates sculptures using stainless steel. (Source: Gil Bruvel)</p></div>
<p><a href="http://www.bruvel.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Gil Bruvel</span></a><span style="font-weight: 400;"> is an artist who works with stainless steel to create beautifully crafted sculptures of the human form. For the past 40 years, Bruvel has dedicated himself to painting, drawing and sculpting. He worked on a series of stainless steel sculpture for his Flow Series that depict aspects of nature mixed with the human body. Check out his creations and learn more about why Bruvel chooses to work artistically with steel. </span></p>
<p><strong>Take a look: <a href="https://newsroom.posco.com/en/capturing-fluidity-life-ribbons-steel-interview-gil-bruvel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Capturing the Fluidity of Life in Ribbons of Steel – An Interview with Gil Bruvel</a></strong></p>
<h2><b>POSCO’s Masters of Korea</b></h2>
<p><span style="font-weight: 400;">Every year, POSCO names its Masters of Korea. These masters are employees who have become experts in their respective fields through years of hard work and dedication. All 3 Masters of 2017 contributed to POSCO by developing new technologies, coming up with groundbreaking ideas and finding solutions to make POSCO safer, more efficient and highly competitive in the global steel industry. Find out who they are and their journey to becoming the POSCO Masters of Korea.</span></p>
<div id="attachment_13433" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_2.jpg" target="_blank" rel="noopener"><img class="wp-image-13433" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_2-1024x433.jpg" alt="Nam Tae-Gyu examines machinery at a POSCO steel mill." width="650" height="275" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_2-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_2-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_2-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_2.jpg 1300w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Master Nam Tae-Gyu has 40 years of experience working for POSCO.</p></div>
<p><strong>Master Nam Tae-Gyu: <a href="https://newsroom.posco.com/en/ask-expert-take-become-posco-master-korea/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">POSCO Masters: 40 Years in the Making</a></strong></p>
<div id="attachment_13434" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_3.jpg" target="_blank" rel="noopener"><img class="wp-image-13434" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_3-1024x433.jpg" alt="Suh Gwang-Il with colleagues." width="650" height="275" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_3-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_3-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_3-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_3.jpg 1300w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Suh Gwang-Il examines machinery at a POSCO steel mill with colleagues.</p></div>
<p><strong>Master Suh Gwang-Il: <a href="https://newsroom.posco.com/en/ask-expert-makings-posco-master-korea/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">POSCO Masters: A Cold Rolling Expert</a></strong></p>
<div id="attachment_13432" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_1.jpg" target="_blank" rel="noopener"><img class="wp-image-13432" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_1-1024x433.jpg" alt="Kim Yong-Hoon with a colleague at a POSCO steel mill." width="650" height="275" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_1-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_1-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_1-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO_content_watermark_1300x550_171221_1.jpg 1300w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Master Kim Yong-Hoon played a key role in automating POSCO’s production systems.</p></div>
<p><strong>Master Kim Yong-Hoon: <a href="https://newsroom.posco.com/en/ask-expert-master-automation/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">POSCO Masters: Leading the Way Towards Automation</a></strong></p>
<p><span style="font-weight: 400;">Thank you to the experts that helped make the Steel Wire shine like steel in 2017. In 2018, we look forward to even more opportunities to collaborate with even more experts to help provide you, our readers, a deeper understanding of steel and its applicability across industries.</span></p>
]]></content:encoded>
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					<item>
				<title>Ask an Expert: Fashion Forward with Steel</title>
				<link>https://newsroom.posco.com/en/ask-expert-fashion-forward-steel/</link>
				<pubDate>Tue, 14 Nov 2017 22:43:30 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[GANGS]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Naim Josefi]]></category>
		<category><![CDATA[steel manufacturer]]></category>
		<category><![CDATA[Stockholm Fashion Week]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[technology]]></category>
									<description><![CDATA[Naim Josefi took this year’s Stockholm Fashion Week by storm with his 2017 F/W GANGS collection. The pieces were not only beautiful with shiny sequins and edgy]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Naim Josefi took this year’s </span><a href="http://fashionweek.se/" target="_blank" rel="noopener"><span style="font-weight: 400;">Stockholm Fashion Week</span></a><span style="font-weight: 400;"> by storm with his </span><a href="http://www.naimjosefi.com/gangsaw17" target="_blank" rel="noopener"><span style="font-weight: 400;">2017 F/W GANGS collection</span></a><span style="font-weight: 400;">. The pieces were not only beautiful with shiny sequins and edgy denim pieces, they embodied the perfect collaboration between science and design. That’s what Josefi is known for. The Swedish designer is more like a scientist, always searching for new technology to not only express his creativity but also his beliefs about equality, empowerment and sustainability.</span></p>
<h2><b>How does he come up with his designs? </b></h2>
<p><span style="font-weight: 400;">“All my collections are built on scientific research. Technology helps me realize complex ideas and thoughts,” said Josefi. For the GANGS collection, his complex ideas were expressed through the use of steel, laser printing and 3D printing technology. </span></p>
<p><span style="font-weight: 400;">“During the design process, I was inspired by the movie ‘Gangs of New York’. I hope that my design will provide a stronger self-esteem in the tough times we live in and I chose to focus on womenswear with this collection. I always want to contribute to gender equality and with my collection, I intended to highlight women’s incredible strength. Furthermore, I became a dad to a little daughter recently and I wanted to dedicate this collection to her,” said the Swedish designer who is widely known for his win on Project Runway Sweden in 2012.</span></p>
<div id="attachment_13188" style="width: 1111px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dresses.jpg" target="_blank" rel="noopener"><img class="wp-image-13188 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dresses.jpg" alt="Three dresses from the 2017 F/W GANGS collection made of steel sequins." width="1101" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dresses.jpg 1101w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dresses-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dresses-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dresses-1024x512.jpg 1024w" sizes="(max-width: 1101px) 100vw, 1101px" /></a><p class="wp-caption-text">Steel dresses from the 2017 F/W GANGS collection.</p></div>
<p>&nbsp;</p>
<h2><b>A Timeless Duo: Steel and Denim </b></h2>
<p><span style="font-weight: 400;">With his background as a bespoke tailor and a keen interest in science, Josefi is spearheading the application of technology into fashion for a highly customized and personal fit. As a result, his pieces incorporate some unlikely materials and the GANGS collection was no exception. </span></p>
<p><span style="font-weight: 400;">“I think denim and steel are always matched together. You always find steel details in denim garments such as buttons, zippers and rivets. The connection between denim and steel already exists. I just wanted to highlight the collaboration between the Swedish steel industry and fashion industry even more.” </span></p>
<p><span style="font-weight: 400;">He did just that by using 100 percent recyclable steel sequins to make the dresses for his collection. Josefi worked closely with</span><span style="font-weight: 400;"> a steel manufacturer in Munkfors, Sweden. Together, they produced extremely thin bands of steel and added color to them through an electrical heating treatment. Finally, the bands were cut into small sequins via a technique called etching.</span></p>
<div id="attachment_13187" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/11/Steel-Dress-in-the-Making.jpg" target="_blank" rel="noopener"><img class="wp-image-13187 size-medium" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dress-in-the-Making-800x600.jpg" alt="Naim Josefi sits in his studio sewing on blue sequins to a silk dress." width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dress-in-the-Making-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dress-in-the-Making-768x576.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Steel-Dress-in-the-Making-1024x768.jpg 1024w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Naim Josefi undergoing the intensive process of sewing on the steel sequins by hand.</p></div>
<p>&nbsp;</p>
<h3><b>What was the hardest part of working with steel? </b></h3>
<p><span style="font-weight: 400;">“The difficulties were in cutting the perfect sizes because the steel I used is very thin- 0.022 mm (1/4 of a human hair) and I needed more than 100,000 pieces. This is my most ambitious high-tech project so far. The dress is made of more than 18,000 pieces of steel sequins in different shades. Every sequin of steel is stitched by hand on a silk fabric.”</span></p>
<p>[clickToTweet tweet=&#8221;This is my most ambitious high-tech project so far. The dress is made of more than 18,000 pieces of steel sequins in different shades.&#8221; quote=&#8221;This is my most ambitious high-tech project so far. The dress is made of more than 18,000 pieces of steel sequins in different shades.&#8221; theme=&#8221;style6&#8243;]</p>
<h2><b>Designing for Sustainability </b></h2>
<p><span style="font-weight: 400;">Steel sequins were not the only high-tech and sustainable component of his collection. Josefi used denim as his key fabric and incorporated </span><a href="https://www.facebook.com/NaimJosefiFashion/videos/978391498968086/" target="_blank" rel="noopener"><span style="font-weight: 400;">laser printing into the design process</span></a><span style="font-weight: 400;">. </span></p>
<div id="attachment_13185" style="width: 1111px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Laser-Printed-Denim.jpg" target="_blank" rel="noopener"><img class="wp-image-13185 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Laser-Printed-Denim.jpg" alt="Models walk the runway wearing laser-printed denim for the 2017 F/W GANGS collection." width="1101" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Laser-Printed-Denim.jpg 1101w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Laser-Printed-Denim-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Laser-Printed-Denim-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Laser-Printed-Denim-1024x512.jpg 1024w" sizes="(max-width: 1101px) 100vw, 1101px" /></a><p class="wp-caption-text">Laser-printed denim was a key fabric for the 2017 F/W GANGS collection.</p></div>
<p>&nbsp;</p>
<h3><b>Why use laser printing? </b></h3>
<p><span style="font-weight: 400;">“To support sustainability. Production is situated in Portugal where we use ecologic denim fabrics with a high-tech laser treatment to create the patterns. The laser technology reduces water consumption by 80 percent in the washing process. The benefits of laser printing for the design is that we get more elegant and clean graphic patterns.”</span></p>
<h2><b>3D Printing for the Perfect Fit  </b></h2>
<p><span style="font-weight: 400;">The GANGS collection was not Josefi’s first attempt at high-tech design. In 2011, Josefi was </span><a href="https://i.materialise.com/blog/naim-josefis-melonia-shoe-nomiated-for-a-brit-insurance-design-award/" target="_blank" rel="noopener"><span style="font-weight: 400;">nominated for a Brit Insurance Design Award</span></a><span style="font-weight: 400;"> for his 3D-printed Melonia shoes. </span></p>
<p><span style="font-weight: 400;">“I wanted to push forward the concept of tailoring. I came to the idea that the perfect measurement is scanning the body and the perfect tailoring is done by 3D printing the garments. My Melonia shoe was a demonstration of the future tailoring concept.” </span></p>
<div id="attachment_13192" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Melonia-Shoes.jpg" target="_blank" rel="noopener"><img class="wp-image-13192 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Melonia-Shoes.jpg" alt="A pair of Josefi’s Melonia heels wrap perfectly around a model’s feet." width="500" height="350" /></a><p class="wp-caption-text">Josefi was nominated for a Brit Insurance Design Award for his 3D-printed Melonia shoes. (Source: <a href="https://www.arch2o.com/melonia-shoe-l-naim-josefi-souzan-youssouf/" target="_blank" rel="noopener">Arch20</a>)</p></div>
<p>&nbsp;</p>
<h3><b>So, how does one 3D-print a pair of killer heels?</b></h3>
<p><span style="font-weight: 400;">“We scanned the foot and shaped the design digitally in Rhino software to fit the scanned foot and then we printed the design in polyamide in an SLS (Selective Laser Sintering) 3D printer. The technology is still very new and the quality of scanning and 3D printing in different materials is still quite limited.”</span></p>
<p><span style="font-weight: 400;">For his most recent SS18 collection, Josefi designed 3D-printed steel hats, and is currently working on 3D printing steel jewelry. </span></p>
<p><span style="font-weight: 400;">“It’s always important for me to push the development further. It’s my responsibility as a designer to challenge the development to something better.” </span></p>
<p><span style="font-weight: 400;">When asked if he plans on using more steel for future collections, his answer was a definite “Yes.” </span></p>
<div id="attachment_13186" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Naim-Josefi.jpg" target="_blank" rel="noopener"><img class="wp-image-13186" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Naim-Josefi-764x1024.jpg" alt="A black and white portrait of fashion designer Naim Josefi." width="500" height="670" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Naim-Josefi-764x1024.jpg 764w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Naim-Josefi-597x800.jpg 597w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Naim-Josefi-768x1029.jpg 768w" sizes="(max-width: 500px) 100vw, 500px" /></a><p class="wp-caption-text">Naim Josefi’s 2017 FW GANGS collection is gaining international attention.</p></div>
<table style="background-color: #d4d4d4;" cellspacing="2" cellpadding="2">
<tbody>
<tr style="height: 48.375px;">
<td style="height: 48.375px;"><span style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-size: 12pt;"><a href="http://www.naimjosefi.com" target="_blank" rel="noopener"><i><i><span style="font-weight: 400;">Naim Josefi</span></i></i></a><i><span style="font-weight: 400;"> runs a fashion company based in Stockholm, Sweden. Since his first collection in 2010, Naim Josefi has received several prestigious awards. In 2011, British Design Museum nominated him for the “Designer of the year” award alongside Lanvin, Jil Sander and Comme Des Garçons and his innovative 3D printed shoes were chosen by the Victoria and Albert Museum to be featured in an exhibition showcasing up-and-coming designers that they recommend. One of Naim Josefi’s steel dresses will be on display at the Swedish Embassy in Seoul from November 7 to 17. All of Josefi’s steel projects are in collaboration with the Swedish Steel Association, </span></i><a style="font-family: inherit; font-size: inherit;" href="http://www.jernkontoeret.se" target="_blank" rel="noopener"><i>Jernkontoret</i></a><i style="font-family: inherit; font-size: inherit;">.</i></span></span></span></td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.petroleum-economist.com/articles/markets/trends/2017/us-shale-producers-under-oil-price-pressure" target="_blank" rel="noopener"><span style="font-weight: 400;">Petroleum Economist</span></a><span style="font-weight: 400;">.</span></p>
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				<title>The Art of Steel</title>
				<link>https://newsroom.posco.com/en/the-art-of-steel-2/</link>
				<pubDate>Fri, 02 Oct 2015 10:54:25 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Beijing National Stadium]]></category>
		<category><![CDATA[Cloud Gate]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Flowering Structure Amabel]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[sculptor]]></category>
		<category><![CDATA[sculpture]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel art]]></category>
									<description><![CDATA[This month focused on how steel innovation has changed the world. It’s clear how steel has enriched the lives of people everywhere on a large scale from]]></description>
																<content:encoded><![CDATA[<p>This month focused on how steel innovation has changed the world. It’s clear how steel has enriched the lives of people everywhere on a large scale from railroads to automobiles, and bridges to skyscrapers. Yet, the influence of steel reaches even further, bridging the gap between function and design. Steel is lightweight, durable and affordable. Steel enables innovation and creativity. Take a look at some of the most iconic steel structural art around the globe.<strong>     </strong></p>
<p><strong>Cloud Gate, Chicago</strong></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/10/01.png"><img class="wp-image-6993 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2015/10/01.png" alt="01" width="451" height="332" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/10/01.png 936w, https://newsroom.posco.com/en/wp-content/uploads/2015/10/01-800x588.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/10/01-768x565.png 768w" sizes="(max-width: 451px) 100vw, 451px" /></a>Known as “The Bean” for its shape, the Cloud Gate is made from 168 stainless steel plates welded together, and its highly polished exterior has no visible seams. It is one of the largest steel structures in the world and is one of Chicago’s main tourist attractions. Made to resemble a drop of mercury, the Cloud Gate reflects the Chicago skyline and mirrors the visitors that stand beneath the 12-foot arch.</p>
<p>(Image: <a href="http://bit.ly/1KRfaeY">http://bit.ly/1KRfaeY</a>)</p>
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<p><strong>Sibelius Monument, Helsinki</strong></p>
<p><img class=" wp-image-6992 alignright" src="https://newsroom.posco.com/en/wp-content/uploads/2015/10/02.jpg" alt="02" width="449" height="335" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/10/02.jpg 954w, https://newsroom.posco.com/en/wp-content/uploads/2015/10/02-800x596.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/10/02-768x572.jpg 768w" sizes="(max-width: 449px) 100vw, 449px" />Dedicated to Finnish composer Jean Sibelius, this sculpture is made up of more than 600 stainless steel tubes, welded to resemble organ pipes. A smaller version of the monument is located at the UNESCO headquarters in Paris. The unconventional design inspired debate about the merits of abstract art.</p>
<p>(Image: <a href="http://bit.ly/1Wxpcub">http://bit.ly/1Wxpcub</a>)</p>
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<p>&nbsp;</p>
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<p><strong>Unisphere, New York</strong></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/10/Posco_watermark_1001_v1.png"><img class="size-full wp-image-6996 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2015/10/Posco_watermark_1001_v1.png" alt="Posco_watermark_1001_v1" width="450" height="300" /></a>One of the most iconic steel structures ever built is the Unisphere, which was commissioned to celebrate the beginning of the space age. It is a stainless steel representation of Earth, with three orbit rings representing the course of the first manned space missions. The Unisphere is a symbol of the world’s unification as it expanded into the universe.</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Cones, Canberra</strong></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/10/03.jpg"><img class="wp-image-6991 alignright" src="https://newsroom.posco.com/en/wp-content/uploads/2015/10/03.jpg" alt="03" width="450" height="327" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/10/03.jpg 954w, https://newsroom.posco.com/en/wp-content/uploads/2015/10/03-800x581.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/10/03-768x558.jpg 768w" sizes="(max-width: 450px) 100vw, 450px" /></a>The Cones consists of seven polished stainless steel cones, stretching 20 meters in length. Like the Cloud Gate in Chicago, the Cones reflects the surrounding environment. Designed by one of Australia’s most accomplished sculptors, the Cones was commissioned by the National Gallery of Australia, and represents the constant change of possibilities. The sculptor discovered steel after experimenting with a number of materials. Though it has a strong geometric design, the use of steel counterbalances that was a very precise and minimal effect.</p>
<p>(Image: <a href="http://bit.ly/1VriALc">http://bit.ly/1VriALc</a>)<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Beijing National Stadium, Beijing</strong></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/10/Posco_watermark_1001_v2.png"><img class="size-full wp-image-6995 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2015/10/Posco_watermark_1001_v2.png" alt="Posco_watermark_1001_v2" width="450" height="300" /></a>Beijing National Stadium is the world’s largest steel structure. Nicknamed the Bird’s Nest, this Olympic stadium looks more like a public work of art. The design originated from the study of Chinese ceramics, implementing steel beams to hide supports for the retractable roof, which was later removed. The stadium was designed for use during the 2008 Summer Olympic Games and Paralympics. It is scheduled to host the 2022 Winter Olympics and Paralympics.</p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Amabel, Seoul</strong></p>
<p><a href="https://newsroom.posco.com/en//wp-content/uploads/2015/10/포스코센터_개관특집_3편_06.jpg"><img class="wp-image-7000 alignright" src="https://newsroom.posco.com/en//wp-content/uploads/2015/10/포스코센터_개관특집_3편_06.jpg" alt="포스코센터_개관특집_3편_06" width="450" height="445" /></a>Located outside the Seoul HQ of POSCO, this large work of art was built to honor the passing of a daughter of the designer’s friend, who was onboard a plane that crashed. Named for the deceased, Amabel represents both the twisted metal of the plane and the delicate petals of a flower. It was later renamed Flowering Structure – Amabel.</p>
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<p>POSCO has long celebrated the beauty of steel in contemporary design. Visitors can see examples of steel art at the <a href="http://www.poscoartmuseum.org:8041/S91_010/S91_010010/front/en/main.do">POSCO Art Museum</a>. Read more about how steel has progressed from a <a href="https://newsroom.posco.com/en/from-function-to-form-steel-in-art/">material of industry to one of art</a>. From functional form to beautiful design, steel continues to inspire.</p>
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				<title>Sexy Steel: From the Corset to the Catwalk</title>
				<link>https://newsroom.posco.com/en/sexy-steel-from-the-corset-to-the-catwalk/</link>
				<pubDate>Wed, 01 Jul 2015 14:25:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[18thcenturies]]></category>
		<category><![CDATA[19thcentury]]></category>
		<category><![CDATA[Blue Steel]]></category>
		<category><![CDATA[body shape]]></category>
		<category><![CDATA[catwalk]]></category>
		<category><![CDATA[clothes]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[corset]]></category>
		<category><![CDATA[crinoline]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Douglas Sherwood]]></category>
		<category><![CDATA[dr.martens]]></category>
		<category><![CDATA[dress]]></category>
		<category><![CDATA[fashion items]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gripfasts and grinders]]></category>
		<category><![CDATA[hoop skirt]]></category>
		<category><![CDATA[hoop skirts]]></category>
		<category><![CDATA[industrial]]></category>
		<category><![CDATA[metalica]]></category>
		<category><![CDATA[metallics]]></category>
		<category><![CDATA[millennium]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[punk]]></category>
		<category><![CDATA[Reshaping Women]]></category>
		<category><![CDATA[rivethead]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[Steel Inspired Subcultures]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[subculture]]></category>
		<category><![CDATA[Thomson Co]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Vivienne Westwood]]></category>
		<category><![CDATA[women]]></category>
									<description><![CDATA[Let’s take a look at a few of the fashion trends that have utilized or been inspired by steel throughout time.  &#160; Reshaping Women’s Fashion Perhaps no]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 12pt; color: #000000;">Let’s take a look at a few of the fashion trends that have utilized or been inspired by steel throughout time.</span><strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Reshaping Women’s Fashion</strong></p>
<p><span style="font-size: 12pt; color: #000000;"><img class="alignleft wp-image-6349" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/01-1024x661.png" alt="01" width="450" height="291" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/01-1024x661.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/01-800x517.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/01-768x496.png 768w" sizes="(max-width: 450px) 100vw, 450px" />Perhaps no other clothing item has played a more influential role in fashion than the <a style="color: #000000;" href="http://exhibits.hsl.virginia.edu/clothes/">corset</a>. It first made an appearance in fashion 500 years ago, when it was used to mold the upper torso into a rigid cone-like shape. During this time, baleen (whalebone) was used as boning to support the desired shape and prevent wrinkling of the fabric. </span><span style="font-size: 12pt; color: #000000;">(Images: <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://bit.ly/1SPecWV">http://bit.ly/1SPecWV</a></span> and <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://bit.ly/1BFWH75">http://bit.ly/1BFWH75</a></span> )</span></p>
<p><span style="color: #000000; font-size: 12pt;">As baleen became more expensive, and the ideal body shape of the woman began to change in the 17<sup>th</sup> and 18<sup>th</sup> centuries, steel became the dominant boning material and was used to make the corset accentuate a woman’s natural curves. This led to a widespread public outcry: from medical doctors regarding health risks, from religious leaders upset about the garment’s revealing nature and from feminists, who claimed the corset was symbolic of the imprisonment of women at the time. (Though, it should be noted that even men and young children wore corsets, too!)</span></p>
<p><span style="font-size: 12pt; color: #000000;">In the early 1900s, fashion placed greater emphasis on comfort and rigid steel boning was replaced by more flexible steel boning. Today, corsets are mostly limited to historical dramas and lingerie shops, but the item will forever be a symbol of “sexy” steel and femininity.</span></p>
<p>&nbsp;</p>
<p><strong>The Crinoline Craze</strong></p>
<p><span style="font-size: 12pt; color: #000000;"><img class="alignright wp-image-6350" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/02-1024x709.png" alt="02" width="450" height="312" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/02-1024x709.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/02-800x554.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/02-768x532.png 768w" sizes="(max-width: 450px) 100vw, 450px" />In the mid-19<sup>th</sup> century, the crinoline, a structured petticoat, became a hot trend and was sported by just about every woman in the Western world.</span></p>
<p><span style="font-size: 12pt; color: #000000;">Originally structured with horsehair, steel was widely used in the 1850s to make the hoop skirts spread out more fully. This new style was so popular that in 1859, the New York factory of Thomson &amp; Co., one of the most significant manufacturers of the item, used 300,000 yards of steel wire every week to produce between three and four thousand crinolines per day. Likewise, the company’s rival, Douglas &amp; Sherwood, used a ton of steel each week in manufacturing hoop skirts at its factory in Manhattan. </span><span style="font-size: 12pt; color: #000000;">(Images: <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://bit.ly/1LtOLrU">http://bit.ly/1LtOLrU</a></span> )</span></p>
<p><span style="font-size: 12pt; color: #000000;">The crinoline eventually fell out of fashion, but was revived in the 1940s and 50s, and again in the 80s, when Vivienne Westwood created the mini-crini. This item was designed to embody two conflicting ideals of the era &#8211; the crinoline, representing a &#8220;mythology of restriction and encumbrance in woman&#8217;s dress,&#8221; and the miniskirt, symbolizing an &#8220;equally dubious mythology of liberation.&#8221;</span><span style="font-size: 12pt; color: #000000;"><strong> </strong></span></p>
<p>&nbsp;</p>
<p><strong>Steel-Inspired Subcultures</strong></p>
<p><span style="font-size: 12pt; color: #000000;"><img class="alignleft wp-image-6351" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/5-1024x768.jpg" alt="5" width="450" height="338" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/5-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/5-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/5-768x576.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/5.jpg 1280w" sizes="(max-width: 450px) 100vw, 450px" />Other steel trends that cropped up during the 1970s-90s were inspired by the punk, heavy metal and <a style="color: #000000;" href="https://blackstonemonastery.wordpress.com/industrial-culture/">rivethead</a> subcultures that flourished during the three decades. The cultures’ associated dress styles incorporated military aesthetics, such as steel toe boots, with hints of Punk, like spikes and studs. Often, these styles were complemented by tattoos, piercings and scarification. </span><span style="font-size: 12pt; color: #000000;">(Image: <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://bit.ly/1eTOaDE">http://bit.ly/1eTOaDE</a></span> )</span></p>
<p><span style="font-size: 12pt; color: #000000;">Steel toe boots, such as Dr. Martens, Gripfasts and Grinders, which had originally been used as a safety measure for industrial workers, became a popular choice of footwear for their rough and tough reputation. So tough, in fact, that they’ve been known to be the catalyst of injured concert-goers as a result of crowd surfing gone wrong.</span></p>
<p>&nbsp;</p>
<p><strong>Metallics in the New Millennium</strong></p>
<p><span style="font-size: 12pt; color: #000000;"><img class="alignright wp-image-6352" src="https://newsroom.posco.com/en/wp-content/uploads/2015/07/03-1024x718.png" alt="03" width="450" height="315" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/07/03-1024x718.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/03-800x561.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/07/03-768x538.png 768w" sizes="(max-width: 450px) 100vw, 450px" />When the 2000s began, fashion trends were highly influenced by technology. “<a style="color: #000000;" href="https://en.wikipedia.org/wiki/2000s_in_fashion">Y2K fashion</a>” featured a monochromatic futuristic approach with metallic hues, and a heavy use of the color gray, straps and buckles. Apparel was made to be reflective, technological and sexy, and even electronics became an accessory to complete the Y2K look. </span><span style="font-size: 12pt; color: #000000;">(Images: <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://bit.ly/1JhFiBR">http://bit.ly/1JhFiBR</a></span> ; <span style="color: #0000ff;"><a style="color: #0000ff;" href="http://bit.ly/1edGVFR">http://bit.ly/1edGVFR</a></span> )</span></p>
<p><span style="color: #000000; font-size: 12pt;">This year, metallics, which capture the vibrancy of steel, have made a comeback on the catwalk. Designers have once again rolled out sophisticated styles with reflective touches, which fashionistas pair with toned-down staples like buttoned-up blouses and printed shirts to keep things shiny but not overly blinding.</span></p>
<p><span style="font-size: 12pt; color: #000000;">Time will only tell what the future of fashion holds. But, if the past offers any hint of what’s to come, and it often does in fashion, then we are likely to see steel on the catwalk again sooner than later.</span></p>
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				<title>How the High Line in New York Took Old Architecture and Turned It Into New</title>
				<link>https://newsroom.posco.com/en/architecture-cities-walking-along-old-railway-high-line-new-york/</link>
				<pubDate>Fri, 05 Dec 2014 12:10:19 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[cities]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[district]]></category>
		<category><![CDATA[Eastern Paris]]></category>
		<category><![CDATA[factories]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[High Line]]></category>
		<category><![CDATA[Jacques Vergely]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Philippe Mathieux]]></category>
		<category><![CDATA[Promenade Plant]]></category>
		<category><![CDATA[steel]]></category>
									<description><![CDATA[The previous post of ‘Architecture in Cities’ series dealt with steel uses in urban renewal project around the River Thames in London. We hope the post has]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/architecture-cities-renewing-river-thames-steel-millennium-project/">The previous post of ‘Architecture in Cities’ series</a> dealt with steel uses in urban renewal project around the River Thames in London. We hope the post has let you recognize the significance of steel, especially in circumstances like metropolitan areas!</p>
<p style="text-align: center;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/1111.jpg"><img class="aligncenter size-large wp-image-5518" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/1111-1024x768.jpg" alt="1111" width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/1111-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/1111-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/1111-768x576.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/1111.jpg 1189w" sizes="(max-width: 640px) 100vw, 640px" /></a>(Image: http://en.wikipedia.org/wiki/High_Line)</p>
<p>Following the first edition of the series, we would like to discuss about urban renewal cases of neglected railroads. One of the best known cases, the High Line of New York has a meaning more than just a simple ‘park’, since it is an urban garden built upon the abandoned railway lines of 1930s. The High Line has become one of the top visitor attractions in New York and an emblem of the historical decline from the industrial heyday. Let’s explore further about the High Line and other example of rebirths of former railroads.</p>
<p><b><span style="font-size: medium; color: #3366ff;">‘The High Line Park’ Started With a Simple Interest of an Ordinary Citizen</span></b></p>
<p style="text-align: center;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/22222.jpg"><img class="aligncenter size-large wp-image-5519" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/22222-1024x762.jpg" alt="22222" width="640" height="476" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/22222-1024x762.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/22222-300x223.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/22222-171x128.jpg 171w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/22222.jpg 1193w" sizes="(max-width: 640px) 100vw, 640px" /></a></b>(Image: http://it.wikipedia.org/wiki/High_Line)</p>
<p>In 1847, life-threatening accidents were frequent in New York City because freight trains, carriages, bicycles and pedestrians kept colliding down on Manhattan’s Far West Side. In order to solve this problem, the City of New York and Metropolitan Transportation Authority planned to construct an elevated railway in 1929. Finally, it was launched in 1934 and enabled cargo to be delivered directly from the railroad to factories and warehouses.</p>
<p>However, the railroad transportation drastically declined as highway construction and cargo truck started to advance in the 1950s. The overhead railway vanished into the history after the last train squealed its way in 1980. It has been discarded for 20 years until Rudolph Giuliani, the former mayor of New York City, agreed to dismantle the overhead railway in 1999.</p>
<p>On the threshold of the demolition, two civic activists formed a non-profit organization called, ‘Friends of the High Line’. They saw the potential that this useless, old heritage can be redeveloped into a unique overpass. The ‘Friends of the High Line’ consisted not only the regional residents but also various other people such as entrepreneurs and fashion designers. Furthermore, the organization proceeded their project by benchmarking Promenade Plantée of France.</p>
<p><b><span style="font-size: medium; color: #3366ff;">Keep it simple, keep it wild, keep it quiet, and keep it slow!</span><br />
</b>This redesigning project was a collaboration of James Corner of Field Operations, a landscaping firm, Diller Scofidio+Renfro, an architecture studio, and a plant designer named Piet Oudolf. The main design concept of the High Line was to ‘keep it simple, keep it wild, keep it quiet, and keep it slow’. This design principle intended to maintain the traces of the overpass area including the wildflowers and vines grown out during the abandoned periods. The High Line embodies an extraordinary meaning since it is a creation of innovative designers, active citizens, generous men of means, and supportive corporates.</p>
<p>As shown by the cases above, it is quite difficult to preserve a trace of a certain city. It requires the government’s support while having complicated relations with the profit of property owners. Above all, it requires proactive and voluntary efforts of its citizens. As a city harmonizes over time, it asks for continuous efforts and patience of many people living within the city.</p>
<p><b><span style="font-size: medium; color: #3366ff;">Promenade Plantée, the Archetype of a Renovated Urban Garden</span></b></p>
<p style="text-align: center;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/33333.jpg"><img class="aligncenter size-full wp-image-5520" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/33333.jpg" alt="33333" width="640" height="421" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/12/33333.jpg 802w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/33333-800x526.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/12/33333-768x505.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></b>(Image: http://en.wikipedia.org/wiki/Promenade_plant%C3%A9e)</p>
<p><b> </b>The original model of reusing old transportation corridors is the Promenade Plantée in Paris, France. For cargo transportation, Paris had opened up a bridge-type railroad that penetrates the center of Eastern Paris in 1859. However, this railroad was deactivated in 1969 and deteriorated into a crime-prone area.</p>
<p>In the early 1980s, Paris decided to transform this railway, the city’s headache, into the ‘Promenade Plantée’, meaning ‘a walking trail’, by planting green lives around the area. Unlike the citizen-driven project of the High Line, the Promenade Plantée project was organized by the city authorities of Paris. And, the design of the site was developed by a landscaper, Jacques Vergely and an architect, Philippe Mathieux while architects named Patrick Berger and Jamine Galiano designed the pedestrian overpass shopping district.</p>
<p>The abandoned railroad built 10m from the ground level transformed into a floating esplanade, penetrating the city. Especially, the rusty area that was about to be demolished was reborn into the pedestrian overpass shopping district. And, the 70 redbrick-arches under the railroad redeveloped into ‘Viaduc des Arts‘, an art district of handcraft workshops, galleries, furniture exhibition halls, and cafés. Though the pedestrian overpass shopping district was completed only in 2000, it became one of the most popular spots among Parisians along with the Promenade Plantée.</p>
<p><b><span style="font-size: medium; color: #3366ff;">Recreating the City While Maintaining its Previous Identity</span><br />
</b>A city tends to flow along with the lives of the citizens. As it shown by the case of Paris, the marks that embody the original identity of the city must be preserved as much as possible. The marks could be stunning and valuable or not at all. Nevertheless, it is significant because these traces of the city could contribute as an important historical asset for the future generation, as the traces have evolved a long period together with the citizens. Accordingly, cities develop their unique identities and this cannot simply happen only with a concept for city development but must stem from a sincere echo within our lives.</p>
<p>A city is a place where happy moments are accumulated, but it also encompasses the memories that people would like to forget. Thus, a city cannot simply disappear by eliminating the previous objects and replacing them with the new ones, because every moment has traces of our lives and becomes the history that brought us to today. In fact, when people recall the past and add value to it, the city can bring out its genuine beauty as a place where people strive to continue their lives with each other.</p>
<p>&nbsp;</p>
<p>*This story was originally developed by Kim, Mi-na – Participated in Hanoi master plan, Ho Chi Minh Thu Thiem Binh Khanh master plan, and other international urban development projects especially in Da Nang, Tay Ninh, Binh Phuoc and more. Currently, she is executing planning and marketing for global business projects at POSCO A&amp;C. She is interested in the topics related to public-nature of cities and urban renewal.</p>
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