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		<title>California &#8211; Official POSCO Group Newsroom</title>
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				<title>Steel Standing: Building Greater Fire Resistance</title>
				<link>https://newsroom.posco.com/en/steel-standing-building-greater-fire-resistance/</link>
				<pubDate>Wed, 24 Jan 2018 22:37:03 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[california wildfire]]></category>
		<category><![CDATA[construction fact sheet]]></category>
		<category><![CDATA[cost-effective]]></category>
		<category><![CDATA[Darchem Engineering]]></category>
		<category><![CDATA[death toll]]></category>
		<category><![CDATA[fire alarm]]></category>
		<category><![CDATA[Fire Protection]]></category>
		<category><![CDATA[Fire protection boards]]></category>
		<category><![CDATA[fire protection paint]]></category>
		<category><![CDATA[fire resistance]]></category>
		<category><![CDATA[fire resistance building]]></category>
		<category><![CDATA[fire sensor]]></category>
		<category><![CDATA[Fire-resistance test]]></category>
		<category><![CDATA[fire-resistant]]></category>
		<category><![CDATA[fire-resistant construction]]></category>
		<category><![CDATA[fire-resistant material]]></category>
		<category><![CDATA[fire-resistant steel]]></category>
		<category><![CDATA[first responders]]></category>
		<category><![CDATA[Galvanized steel]]></category>
		<category><![CDATA[grenfell tower]]></category>
		<category><![CDATA[grenfell tower fire]]></category>
		<category><![CDATA[Intumescent fire protection]]></category>
		<category><![CDATA[intumescent fire protection paint]]></category>
		<category><![CDATA[intumescent paint]]></category>
		<category><![CDATA[intumescent protection paint]]></category>
		<category><![CDATA[JTC Corporation]]></category>
		<category><![CDATA[metal fiber]]></category>
		<category><![CDATA[Nanyang Technological University]]></category>
		<category><![CDATA[NTU]]></category>
		<category><![CDATA[resistance]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[smart sensor]]></category>
		<category><![CDATA[smart sensors]]></category>
		<category><![CDATA[smoke detector]]></category>
		<category><![CDATA[sprinkler systems]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel building]]></category>
		<category><![CDATA[steel buildings]]></category>
		<category><![CDATA[steel construction]]></category>
		<category><![CDATA[steel construction fact sheet]]></category>
		<category><![CDATA[steel fact sheet]]></category>
		<category><![CDATA[strength]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[west london]]></category>
		<category><![CDATA[west london wildfire]]></category>
		<category><![CDATA[World Steel Association]]></category>
		<category><![CDATA[worldsteel]]></category>
									<description><![CDATA[Last year, California experienced the worst wildfire season in recent history. The death toll of 43 was higher than the previous 10 years combined, and more]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last year, California experienced the worst wildfire season in recent history. The </span><a href="http://www.sacbee.com/news/state/california/fires/article192402749.html" target="_blank" rel="noopener"><span style="font-weight: 400;">death toll of 43</span></a><span style="font-weight: 400;"> was higher than the previous 10 years combined, and more than 10,000 buildings and structures were damaged or destroyed. Total damages including insurance and recovery expenditures cost the state an estimated </span><a href="https://www.courthousenews.com/costs-to-fight-2017-california-wildfires-shatters-records/" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 180 billion</span></a><span style="font-weight: 400;">. Already, California has spent USD 700 million for fire suppression during the fiscal year, far exceeding the USD 426 million budget. </span></p>
<div id="attachment_13634" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire.jpg" target="_blank" rel="noopener"><img class="wp-image-13634" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-1024x680.jpg" alt="Wildfires engulf forests in California." width="1000" height="664" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire.jpg 1451w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Last year, California experienced the worst wildfires to date. (Source: <a href="https://www.livescience.com/61118-why-ventura-wildfire-is-so-explosive.html" target="_blank" rel="noopener">Live Science</a>)</p></div>
<p><span style="font-weight: 400;">It wasn’t just wildfires. The fire that broke out in Grenfell Tower in West London last June claimed </span><a href="http://www.bbc.com/news/uk-40301289" target="_blank" rel="noopener"><span style="font-weight: 400;">71 lives</span></a><span style="font-weight: 400;"> and sparked a public outcry for stricter building regulations around fire safety. The </span><a href="http://www.bbc.com/news/uk-england-london-40272168" target="_blank" rel="noopener"><span style="font-weight: 400;">material used as cladding</span></a><span style="font-weight: 400;"> to wrap the outer part of the building came under scrutiny as it was extremely flammable and contributed to the rapid spread of the flames. </span></p>
<p><span style="font-weight: 400;">To prevent further disasters, architects, builders and policymakers need to reexamine the materials that go into building people’s homes, workplaces and public facilities. </span></p>
<h2><b>Materials Matter</b></h2>
<p><span style="font-weight: 400;">Steel is one of the most popular materials for construction as it is 100 percent recyclable, cost-effective and easy to work with. Moreover, </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">’s </span><a href="https://constructsteel.org/news/worldsteel-commissions-fact-sheets-series" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Steel Construction Fact Sheet</span></i></a><span style="font-weight: 400;"> shows that steel is the most-researched and best-understood construction material available today. Its inherent characteristics and widely-available reinforcement options make steel the safest construction material for fire resistance. </span></p>
<div id="attachment_13637" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance.jpg" target="_blank" rel="noopener"><img class="wp-image-13637" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-1024x409.jpg" alt="A steel structure under construction." width="1000" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-1024x409.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-800x320.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-768x307.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">eel is one of the strongest construction materials under high heat. (Source: <a href="http://cic-cbc.com/" target="_blank" rel="noopener">CIC</a>)</p></div>
<p><span style="font-weight: 400;">Fire resistance refers to the duration of time a building can withstand the load of the building, limit the passage of flames and gases and insulate the building against rising temperatures during a fire. </span></p>
<p><span style="font-weight: 400;">Steel is considered to be a </span><a href="http://www.imoa.info/molybdenum-uses/molybdenum-grade-stainless-steels/architecture/fire-resistance.php" target="_blank" rel="noopener"><span style="font-weight: 400;">fire-resistant material</span></a><span style="font-weight: 400;"> because it can retain all of its strength in temperatures up to 370ºC (700ºF). At 500ºC (930ºF), it loses 30 percent of its strength and at temperatures above 538ºC (1000ºF), unprotected steel loses close to half of its strength. </span></p>
<p><span style="font-weight: 400;">To put things into perspective, aluminum starts to decrease in strength when temperatures rise above 100ºC (212ºF), and at 204ºC (400ºF), aluminum loses 60 percent of its strength. Copper also loses 25 percent of its strength at 204ºC (400ºF).</span></p>
<h2><b>Putting Materials to the Test</b></h2>
<p><a href="https://www.nickelinstitute.org/TechnicalLibrary/Technical%20Series/StainlessSteelforDurability_Fire_ResistanceandSafety_10042_.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Darchem Engineering </span></a><span style="font-weight: 400;">conducted the first-ever fire-resistance test in 1990 comparing galvanized steel, stainless steel, aluminum and fiberglass. Each material was exposed to temperatures from 1000 to 1050ºC (1832 to 1922ºF) for a period of 5 minutes. Both types of steel passed with minimal damage, while aluminum collapsed after 26 seconds, and fiberglass collapsed almost immediately. </span></p>
<div id="attachment_13636" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test.jpg" target="_blank" rel="noopener"><img class="wp-image-13636" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-1024x576.jpg" alt="Four different materials undergoing a fire resistance test." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Fire-resistance tests show that stainless steel is one of the most fire-resistant materials available. (Source: <a href="http://blog.applus.com/extended-application-of-fire-resistance-test/" target="_blank" rel="noopener">Applus</a>)</p></div>
<p><span style="font-weight: 400;">They also conducted a </span><a href="http://www.imoa.info/molybdenum-uses/molybdenum-grade-stainless-steels/architecture/fire-resistance.php" target="_blank" rel="noopener"><span style="font-weight: 400;">2-hour test</span></a><span style="font-weight: 400;"> with the same materials exposed to temperatures from 552 to 555ºC (1026 to 1032ºF). For stainless steel, the testing time was extended to 3 hours and it still had the least amount of damage out of all the materials. Galvanized steel passed the 2-hour mark, but did produce some molten zinc. Aluminum failed after 12 minutes, while fiberglass gave out in 6 minutes. </span></p>
<p><span style="font-weight: 400;">The results showed that steel, especially stainless steel, is the most fire-resistant material. However, one can never be safe enough when it comes to fire safety, and there are several ways to increase the fire resistance of steel that fall into 3 major categories. </span></p>
<h2><b>Passive Fire Protection</b></h2>
<p><span style="font-weight: 400;">Passive fire protection methods include boards, sprays and films that insulate the steel surface or structure against high temperatures. Fire protection boards are the most common type of passive fire protection as they can be customized and designed to fit the interior of the building. However, they are quite labor-intensive and costly compared to other options. </span></p>
<div id="attachment_13635" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards.jpg" target="_blank" rel="noopener"><img class="wp-image-13635" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-1024x320.jpg" alt="Blue boards cover the inside of a steel building." width="1000" height="313" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-1024x320.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-800x250.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-768x240.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Boards are the most common types of passive fire protection. (Source: <a href="http://www.ipcom.be/activities/passive-fire-protection" target="_blank" rel="noopener">IPCOM</a>)</p></div>
<h2><b>Active Fire Protection </b></h2>
<p><span style="font-weight: 400;">Active fire protection refers to any automatic or manual measure that can be taken to detect or fight fires. These include water sprinkler systems, alarms, smoke detectors, first responders and more. With advancements in AI and smart sensors, active fire protection will see vast improvements in the years to come and software systems will likely play a great role in fire prevention and protection. </span></p>
<div id="attachment_13638" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System.jpg" target="_blank" rel="noopener"><img class="wp-image-13638" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-1024x640.jpg" alt="A sprinkler on the ceiling for fire protection." width="1000" height="625" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-1024x640.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-800x500.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-768x480.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System.jpg 1080w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The majority of active fire protection measures will become automated. (Source: <a href="https://www.frontierfireprotection.com/fire-sprinkler-system-deficiencies/" target="_blank" rel="noopener">Frontier Fire</a>)</p></div>
<h2><b>Intumescent fire protection</b></h2>
<p><span style="font-weight: 400;">Intumescent fire protection includes paint-like substances that swell up in high temperatures and act as insulation against the heat. Typically, the intumescent substance will become </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Fire.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">50 times thicker</span></a><span style="font-weight: 400;"> than its original state at about 200-250°C, well before steel undergoes any structural damage. Recently, intumescent paints have become much more prominent than passive types of fire protection as they are cost-effective, and can be applied on and off-site saving builders time and money.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/SOZJzGOsfBA?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">Most recently, scientists and engineers from </span><a href="http://www.ntu.edu.sg/Pages/home.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Nanyang Technological University</span></a><span style="font-weight: 400;"> (NTU) and national industrial developer </span><a href="http://www.jtc.gov.sg/Pages/default.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">JTC Corporation</span></a><span style="font-weight: 400;"> came up with a new intumescent fire protection paint called Firoshield. It is much cheaper than other types of intumescent paint and takes half the time to apply. The innovation will allow steel buildings to maintain its structural integrity for </span><a href="http://www.straitstimes.com/singapore/singapore-developed-fire-resistant-coating-firoshield-cuts-costs-application-time-by-half" target="_blank" rel="noopener"><span style="font-weight: 400;">2 hours with only 5 layers of paint</span></a><span style="font-weight: 400;">, compared to the 15 layers required by other paints. </span></p>
<p><span style="font-weight: 400;">Such innovations are expected to reinforce the safety of steel buildings, giving people more time for evacuation and limiting the spread of smoke and flames. On a final note, the fire-resistant qualities of steel should be taken into consideration not only for building frames and exteriors, but also for staircases, doors and other parts of a building that must stay intact for safe evacuations as well as for the safety of first responders. </span></p>
<p>&nbsp;</p>
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					<item>
				<title>Ask an Expert: Taking a Life Cycle Approach to Automotive Environmental Policy</title>
				<link>https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/</link>
				<pubDate>Fri, 19 May 2017 09:58:45 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[CO2 emissions]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[GHG]]></category>
		<category><![CDATA[LCA]]></category>
		<category><![CDATA[lightweight]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[To reduce CO2 emissions, automakers have been working toward lightweight solutions that help build more fuel-efficient cars. However, the production emissions]]></description>
																<content:encoded><![CDATA[<p><i><span style="font-weight: 400;">To reduce CO2 emissions, automakers have been working toward </span></i><a href="https://newsroom.posco.com/en/automakers-look-to-steel-for-lower-co2-emissions/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">lightweight solutions that help build more fuel-efficient cars</span></i></a><i><span style="font-weight: 400;">. However, the <a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener">production emissions of some light weighting materials are so high</a></span></i><i><span style="font-weight: 400;"> they offset any benefits gained. </span></i></p>
<p><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">POSCO GIGA STEEL</span></i></a><i><span style="font-weight: 400;"> was developed to provide automakers with a high strength, lightweight material solution that also produces significantly less production emissions and is completely recyclable. <a href="https://newsroom.posco.com/en/infographic-driving-future-posco-giga-steel/" target="_blank" rel="noopener">Take a look at our infographic</a> to find out more about POSCO GIGA STEEL and the benefits it offers for automakers looking for lightweight, sustainable steel solutions.  </span></i></p>
<p><i><span style="font-weight: 400;">In this contribution article, Dr. Roland Geyer, associate professor at the Bren School of Environmental Science and Management at the University of California at Santa Barbara, explores why we need to move beyond fuel efficiency as the sole determinant in measuring a car’s sustainability. Dr. Geyer argues that we need to look at the full life cycle of a car &#8211; from production to disposal.</span></i></p>
<p><span style="font-weight: 400;">Policies with the goal of reducing climate change impacts from cars focus on reducing tailpipe emissions. While automakers can respond by improving fuel economy with lightweight materials, this can lead to an increase in carbon emissions over the life of a vehicle. Taking a lifecycle approach to automotive environmental policy—from production to disposal—helps avoid such unintended consequences.</span></p>
<h2><b>Tailpipe Mitigation is Not Enough</b></h2>
<p><span style="font-weight: 400;">Most climate impacts from internal combustion vehicles come from tailpipe carbon dioxide (CO2) emissions. The other life cycle stages, which include vehicle production, fuel production, and vehicle disposal, have much lower greenhouse gas (GHG) emissions. Understandably, therefore legislators focus on curbing tailpipe CO2 emissions and increasing fuel economy. However, automotive climate policy with an exclusive focus on tailpipe emissions opens the door to unintended consequences. This is equally true for vehicles that use biofuels, electric power trains, or lightweight materials to increase fuel economy.</span></p>
<div id="attachment_11668" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Production-Share-of-Life-Cycle-GHG-Emissions.png" target="_blank" rel="noopener"><img class="wp-image-11668" src="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Production-Share-of-Life-Cycle-GHG-Emissions.png" alt="Chart showing various levels of tailpipe emissions" width="1300" height="838" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Production-Share-of-Life-Cycle-GHG-Emissions.png 4057w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Production-Share-of-Life-Cycle-GHG-Emissions-800x515.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Production-Share-of-Life-Cycle-GHG-Emissions-768x495.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Production-Share-of-Life-Cycle-GHG-Emissions-1024x660.png 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">As use phase emissions are minimized, Production phase share of emissions in the total life cycle increases significantly.</p></div>
<p><span style="font-weight: 400;">Critics of biofuels contend that they can cause, directly or indirectly, more GHG emissions than they avoid. Skeptics of electromobility argue that the GHG emissions of producing electric vehicles—and the electricity to drive them—can outweigh their lack of tailpipe emissions. The production of lightweight materials is typically GHG-intensive, so their widespread use would significantly increase the climate change impact of vehicle production. Good environmental policy aimed at reducing climate impact from vehicles, therefore, needs to consider these “upstream emissions,” which could severely compromise or even negate their climate change mitigation goals.</span></p>
<div id="attachment_11673" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Lightweighting-Strategies-2.png" target="_blank" rel="noopener"><img class="wp-image-11673" src="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Lightweighting-Strategies-2.png" alt="This chart shows how different lightweighting strategies can have vastly different consequences" width="1300" height="1187" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Lightweighting-Strategies-2.png 2839w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Lightweighting-Strategies-2-800x730.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Lightweighting-Strategies-2-768x701.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Lightweighting-Strategies-2-1024x935.png 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">Without LCA, some lightweighting strategies can lead to a net increase in total life cycle emissions—an unintended consequence.</p></div>
<p>&nbsp;</p>
<h2><b>The Unintended Consequences of Vehicle Lightweighting</b></h2>
<p><span style="font-weight: 400;">Vehicle lightweighting, in particular, poses a threat to effective automotive climate policy. Lightweighting can increase total climate impact and defeat the purpose of the policy since the increase in emissions from vehicle production can be larger than the emissions saved due to improved fuel economy. The trend of increasing drive-train efficiency and decreasing carbon intensity of fuels and electricity will further reduce any benefits gained from decreasing the weight of the vehicle. The importance of addressing the unintended consequences of tailpipe-only regulation, therefore, will only grow in the future.</span></p>
<p><span style="font-weight: 400;">Therefore the 2014 revision to the EU’s regulation on CO2 emissions from new passenger cars states that “policy action should […] ensure that those upstream emissions do not erode the benefits related to the improved operational energy use of vehicles.”</span></p>
<h2><b>Life Cycle Assessment Helps Avoid Unintended Consequences</b></h2>
<p><span style="font-weight: 400;">The only way to avoid unintended consequences is to use life cycle thinking and life cycle assessment (LCA). LCA is a mature environmental assessment tool with global standards and close to 50 years of development and practice. It provides a rigorous methodology to account for all emissions generated during the life of a product, making it the ideal tool to identify and quantify environmental trade-offs.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/05/What-does-455kg-of-CO2-mean-2.png" target="_blank" rel="noopener"><img class="aligncenter wp-image-11672" src="https://newsroom.posco.com/en/wp-content/uploads/2017/05/What-does-455kg-of-CO2-mean-2.png" alt="An additional 455kg of CO2 means each person would need to plant 7.5 new trees per year" width="1300" height="463" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/05/What-does-455kg-of-CO2-mean-2.png 2428w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/What-does-455kg-of-CO2-mean-2-300x107.png 300w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/What-does-455kg-of-CO2-mean-2-768x274.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/What-does-455kg-of-CO2-mean-2-1024x365.png 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p><span style="font-weight: 400;">Today LCA is widely used by academia, industry, government, and non-governmental organizations. Together with academia, companies and industry associations are leading the way in the deployment of LCA. Most car manufacturers are already using life cycle thinking and LCA, which is equally accepted by material producers.  </span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Vehicle-Life-Cycle.png" target="_blank" rel="noopener"><img class="aligncenter wp-image-11675 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Vehicle-Life-Cycle.png" alt="Vehicle Life Cycle" width="4484" height="3188" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/05/Vehicle-Life-Cycle.png 4484w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Vehicle-Life-Cycle-800x569.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Vehicle-Life-Cycle-768x546.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/05/Vehicle-Life-Cycle-1024x728.png 1024w" sizes="(max-width: 4484px) 100vw, 4484px" /></a></p>
<p><span style="font-weight: 400;">Environmental agencies around the world support LCA, including those of the European Commission, which call it the “the best framework for assessing the potential environmental impacts of products currently available.” Life-cycle-based environmental regulation is in its infancy and not without challenges. Nevertheless, environmental regulators and policymakers have begun to draft legislation with a life cycle perspective, such as California’s Low Carbon Fuel Standard. The regulation of automotive GHG emissions provides a unique opportunity to align regulatory practice with the state of the art in environmental product policy and launch a new area of successful environmental legislation free of major unintended consequences.</span></p>
<p>&nbsp;</p>
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<tbody>
<tr>
<td><span style="font-size: 12pt;"><i>Dr. Roland Geyer is an Associate Professor at the Bren School of Environmental Science and Management at the University of California at Santa Barbara. Professor Geyer’s work focuses on the life cycle of manufactured goods and in the environmental and economic potential of reuse and recycling activities. He also studies the evolution of green business plans, a model that relates corporate financial performance to corporate environmental performance. He has also worked extensively as an advisor to the steel industry as it evolves and creates better products that can be made with fewer resources.</i><i></i></span></p>
<p><span style="font-size: 12pt;">For more information on automotive steel and life cycle assessments, please visit <a href="http://www.worldautosteel.org/" target="_blank" rel="noopener">World Auto Steel</a>.  </span></td>
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				<title>The Enduring Landmarks of La La Land</title>
				<link>https://newsroom.posco.com/en/la-la-land/</link>
				<pubDate>Fri, 03 Feb 2017 09:11:05 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[Colorado Street Bridge]]></category>
		<category><![CDATA[concrete]]></category>
		<category><![CDATA[Golden Globes]]></category>
		<category><![CDATA[Griffith Observatory]]></category>
		<category><![CDATA[Griffith Park]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[La La Land]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[musical]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[Watts Towers]]></category>
									<description><![CDATA[Taking home a record 7 Golden Globes and landing 14 Academy Award nominations, La La Land is the clear favorite in this year’s movie award season. Taking a]]></description>
																<content:encoded><![CDATA[<p>Taking home a record 7 Golden Globes and landing 14 Academy Award nominations, <em>La La Land</em> is the clear favorite in this year’s movie award season. Taking a distinctly modern turn on an old Hollywood style musical, <em>La La Land</em> blends fantasy and reality as it follows the romance of Mia (Emma Stone) and Sebastian (Ryan Gosling).  The film plays out amidst the backdrop of Los Angeles as the couple takes a ride through some of the city’s most notable landmarks.</p>
<p>Some of these landmarks date back more than 100 years, but they have endured. Go behind the scenes to see how director Damien Chazelle brought these classic buildings to life in the fantastical song and dance numbers of <em>La La Land</em>.</p>
<p>&nbsp;</p>
<h2><strong>l Griffith Observatory</strong></h2>
<p>In <em>La La Land</em>, Griffith Observatory, and the park where it sits, is the setting for some of the more memorable scenes. Mia and Sebastian’s first dance number took place in Griffith Park on a road overlooking the city (see image below), and the observatory can be seen later in one of the couple&#8217;s various date sequences.</p>
<div id="attachment_10514" style="width: 612px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/2-La-La-Land-in-the-planetarium-at-Griffith-Observatory.jpg" target="_blank" rel="attachment noopener wp-att-10514"><img class="wp-image-10514" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/2-La-La-Land-in-the-planetarium-at-Griffith-Observatory.jpg" alt="LLL d 35_5707.NEF" width="602" height="401" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/2-La-La-Land-in-the-planetarium-at-Griffith-Observatory.jpg 3200w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/2-La-La-Land-in-the-planetarium-at-Griffith-Observatory-300x200.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/2-La-La-Land-in-the-planetarium-at-Griffith-Observatory-768x511.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/2-La-La-Land-in-the-planetarium-at-Griffith-Observatory-1024x681.jpg 1024w" sizes="(max-width: 602px) 100vw, 602px" /></a><p class="wp-caption-text">Sebastian and Mia at the Samuel Oschin Planetarium in the Griffith Observatory. (Photo courtesy of Lionsgate Films)</p></div>
<p>&nbsp;</p>
<p>The Griffith Observatory opened in 1935 on land that was donated to the city of Los Angeles by Colonel Griffith J. Griffith in 1896. Sitting atop Mt. Hollywood, the observatory offers views of downtown LA, the Pacific Ocean, and the famous Hollywood sign. Visitors can access <a href="https://kr.discoverlosangeles.com/blog/griffith-observatory-los-angeles" target="_blank" rel="noopener">exhibitions on astronomy and space while also enjoying access to public telescopes and the Samuel Oschin Planetarium</a>.</p>
<p>&nbsp;</p>
<div id="attachment_10515" style="width: 612px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/3-Griffith-Observatory-today.jpg" target="_blank" rel="attachment noopener wp-att-10515"><img class="wp-image-10515" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/3-Griffith-Observatory-today.jpg" alt="3 Griffith Observatory today" width="602" height="385" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/3-Griffith-Observatory-today.jpg 3501w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/3-Griffith-Observatory-today-800x512.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/3-Griffith-Observatory-today-768x492.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/3-Griffith-Observatory-today-1024x655.jpg 1024w" sizes="(max-width: 602px) 100vw, 602px" /></a><p class="wp-caption-text">Griffith Observatory, Los Angeles, California. (Photo courtesy of <a href="https://www.flickr.com/photos/7294653@N07/2727513504/in/photostream/" target="_blank" rel="noopener">Floyd B. Barlscale</a>)</p></div>
<p>&nbsp;</p>
<p>With construction starting in June 1933 in the midst of the Great Depression, designers found materials and labor were cheap. The concrete structure was supported by a steel structure, while the three domes were raised “<a href="http://scalar.usc.edu/hc/hugo-ballins-los-angeles/griffith-observatory-about-this-commission-1" target="_blank" rel="noopener">by wrapping copper sheets around steel frames.</a>” The observatory has stood the test of time, hosting millions of visitors since its opening in 1935. However, in 2002 the observatory temporarily closed for restorations. The $93 million renovation retained the art deco exterior while updating much of the interior, including the planetarium.</p>
<p>&nbsp;</p>
<div id="attachment_10516" style="width: 612px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/4-Griffith-Observatory-under-construction.jpg" target="_blank" rel="attachment noopener wp-att-10516"><img class="wp-image-10516" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/4-Griffith-Observatory-under-construction.jpg" alt="4 Griffith Observatory under construction" width="602" height="418" /></a><p class="wp-caption-text">Griffith Observatory (1933), Los Angeles, California. (Photo courtesy of <a href="https://www.flickr.com/photos/7294653@N07/2725233011/in/photostream/" target="_blank" rel="noopener">Floyd B. Barlscale</a>)</p></div>
<p>&nbsp;</p>
<p>Due to its long history and iconic status in Los Angeles, the Griffith Observatory has appeared in many films and TV shows. In addition to <em>La La Land</em>, it can be seen in <em>Rebel without a Cause</em> (1955), <em>The Terminator</em> (1984), and even <em>The Simpsons</em>.</p>
<p>&nbsp;</p>
<h2><strong>l </strong><strong>Watts Towers</strong></h2>
<p>During one of the film’s montage sequences, Mia and Sebastian visit Watts Towers &#8211; a collection of 17 sculptures made of steel, metal, and concrete reaching heights of over 30 meters. Starting in 1921 and continuing for 33 years until 1954, Italian immigrant Simon Rodia made these sculptures using steel rebar, concrete, and wire mesh. He decorated them using found objects, mostly refuse, such as the green glass from cola bottles, seashells, and blue milk of magnesia bottles.</p>
<p>&nbsp;</p>
<div id="attachment_10517" style="width: 611px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/5-Watts-Towers.jpg" target="_blank" rel="attachment noopener wp-att-10517"><img class="wp-image-10517" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/5-Watts-Towers.jpg" alt="Watts Towers" width="601" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/5-Watts-Towers.jpg 4256w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/5-Watts-Towers-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/5-Watts-Towers-768x511.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/5-Watts-Towers-1024x681.jpg 1024w" sizes="(max-width: 601px) 100vw, 601px" /></a><p class="wp-caption-text">Sebastian and Mia visited the location where Watts Towers stand. Finished in 1954, the towers made of steel and concrete have stood the test of time. (Photo courtesy of <a href="https://www.flickr.com/photos/cityprojectca/5028256737/" target="_blank" rel="noopener">The City Project</a>)</p></div>
<p>&nbsp;</p>
<p>At age 75, Rodia decided to give up on the project and go live with his sister in northern California. The city of LA attempted to have the towers removed due to safety issues; however, the art community convinced them to <a href="http://www.discoverlosangeles.com/blog/watts-towers-story-la-icon" target="_blank" rel="noopener">conduct a stress test first</a>. Steel cables were connected to each tower as a crane attempted to move them from their foundations. The steel and concrete structures held firm with the crane ultimately buckling under pressure &#8211; forcing the city of LA to acknowledge their safety and keeping them in place for the public to enjoy.</p>
<p><strong> </strong></p>
<h2><strong>l </strong><strong>Colorado Street Bridge</strong></h2>
<p>Sebastian and Mia also visited the famous Colorado Street Bridge, allowing audiences to revisit one of the older landmarks of Los Angeles. Finished in 1913, the Colorado Street Bridge was thought to be the highest concrete bridge at that time. Its beautiful arches sit 150 feet above the Arroya Seco and have provided a romantic setting for many couples.</p>
<p>&nbsp;</p>
<div id="attachment_10518" style="width: 611px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/6-La-La-Land-walking-on-Colorado-Street-Bridge.jpg" target="_blank" rel="attachment noopener wp-att-10518"><img class="wp-image-10518" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/6-La-La-Land-walking-on-Colorado-Street-Bridge.jpg" alt="LLL d 41-42_6689.NEF" width="601" height="399" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/02/6-La-La-Land-walking-on-Colorado-Street-Bridge.jpg 6144w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/6-La-La-Land-walking-on-Colorado-Street-Bridge-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/6-La-La-Land-walking-on-Colorado-Street-Bridge-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/02/6-La-La-Land-walking-on-Colorado-Street-Bridge-1024x680.jpg 1024w" sizes="(max-width: 601px) 100vw, 601px" /></a><p class="wp-caption-text">Sebastian and Mia talk a walk along the Colorado Street Bridge in Pasadena, California. (Photo courtesy of Lionsgate Films)</p></div>
<p>&nbsp;</p>
<p>When construction began in 1912, <a href="https://www.kcet.org/shows/lost-la/colorado-street-bridge-at-100-the-birth-of-a-pasadena-landmark" target="_blank" rel="noopener">engineers faced several hurdles</a>.  The slopes on both sides were steep and the arroyo bed was seasonally wet; however, engineers created a work-around by curving the bridge 52 degrees to the south and using massive archways to help reinforce the concrete structure.</p>
<p>To support the concrete bridge, the designers <a href="https://www.nps.gov/nr/travel/route66/colorado_street_bridge_pasadena.html" target="_blank" rel="noopener">used a spandrel construction </a>with support columns holding up the arched ribs of the bridge. In total, over 11,000 cubic yards of concrete and 600 tons of steel were used at a cost of $235,000.</p>
<p>&nbsp;</p>
<div id="attachment_10519" style="width: 613px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/02/7-Colorado_Street_Bridge.jpg" target="_blank" rel="attachment noopener wp-att-10519"><img class="wp-image-10519" src="https://newsroom.posco.com/en/wp-content/uploads/2017/02/7-Colorado_Street_Bridge.jpg" alt="7 Colorado_Street_Bridge" width="603" height="477" /></a><p class="wp-caption-text">The southward curve of the Colorado Street Bridge can be seen (sometime in the early 20th century). (Photo courtesy of the <a href="http://collection.pasadenadigitalhistory.com/cdm/singleitem/collection/p16237coll7/id/1618/rec/12" target="_blank" rel="noopener">Pasadena Public Library</a>)</p></div>
<p>&nbsp;</p>
<p>The bridge was used to connect Pasadena to LA, but by the 1930s it was already overrun and insufficient for the city’s needs. After falling into disrepair in the late 80’s, and eventually closed after the Loma Prieta earthquake in 1989, the bridge reopened to the public in 1993 after renovations.</p>
<p>Today, the bridge is open to cars and pedestrians. Visitors can come and admire the design, concrete, and steel that have kept this bridge in use for over 100 years.</p>
<p>With award season in high gear, <em>La La Land</em> is poised to bring home quite a few statuettes. Behind the songs, love, and heartbreak sits the city of Los Angeles bathed in bright lights and decorated with some of the most beautiful buildings of 20th century America. Thanks to the steel holding them together, these structures have endured time, earthquakes, and multitudes visitors.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
<p>&nbsp;</p>
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				<title>Recycled Steel Changing the Way the World Uses Metal</title>
				<link>https://newsroom.posco.com/en/recycled-steel-changing-way-world-uses-metal/</link>
				<pubDate>Wed, 22 Apr 2015 17:05:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[BATA]]></category>
		<category><![CDATA[Bay Bridge]]></category>
		<category><![CDATA[Big Apple]]></category>
		<category><![CDATA[bridge]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[California Bay Bridge]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[East Coast]]></category>
		<category><![CDATA[Economical Benefits]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[MTA]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[New York subway]]></category>
		<category><![CDATA[New Yorkers]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Oakland Museum]]></category>
		<category><![CDATA[old bridge]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Raw materials]]></category>
		<category><![CDATA[Recycle]]></category>
		<category><![CDATA[recycled]]></category>
		<category><![CDATA[recycled steel]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[sea]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[subway]]></category>
									<description><![CDATA[In addition to being widely used in a myriad of industries, from automobile production to building construction, steel is also the most commonly recycled]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 12pt;">In addition to being widely used in a myriad of industries, from automobile production to building construction, steel is also the most commonly recycled material on the planet, more so than all other materials combined.</span></p>
<p><span style="font-size: 12pt;">Thanks to its strong tensile properties, steel is a very practical material, as it can be reused again and again, from one product to the next, while consistently maintaining its inherent qualities. In fact, according to the most recent data compiled by the Steel Recycling Institute (SRI), approximately 80% of steel used today has been previously recycled.</span></p>
<p><span style="font-size: 12pt;"> </span></p>
<p><span style="color: #3366ff; font-size: 14pt;"><strong>Eco-friendly and Economical Benefits</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/Picture32.png"><img class="aligncenter size-large wp-image-6106" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/Picture32-1024x690.png" alt="Picture3" width="640" height="431" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/Picture32-1024x690.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/Picture32-800x539.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/Picture32-768x517.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/Picture32.png 1079w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">But durability isn’t the only thing that makes recycling steel so valuable. It’s eco-friendly and cost efficient, too. So much so that it takes 74% less energy to recycle steel than it does to make it from raw materials – enough to power almost a sixth of America’s homes for a year!</span></p>
<p><span style="font-size: 12pt;">It’s also cheaper to reprocess steel than to mine iron ore, or to create new steel, which is an added bonus in today’s budget-conscious society.</span></p>
<p>&nbsp;</p>
<p><span style="color: #3366ff; font-size: 14pt;"><strong>How It Works</strong></span></p>
<p><span style="font-size: 12pt;">Typically, when a manufacturing product is no longer considered valuable to its owner, or the metal of a structure meets the end stages of its life, its steel components are picked apart as scraps. The scraps are then melted in high-temperature furnaces, which in turn liquefies the steel and burns off any remaining impurities. Once pure, the liquid metal is molded into new products, such as tools or engines.</span></p>
<p><span style="font-size: 12pt;">Recently, however, some very clever minds have taken the way we use recycled steel to a whole new level.</span></p>
<p>&nbsp;</p>
<p><span style="color: #3366ff; font-size: 14pt;"><strong>Subway Cars Turned Underwater Reefs</strong></span></p>
<p style="text-align: center;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/subway0422.png"><img class="aligncenter size-large wp-image-6108" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/subway0422-1024x551.png" alt="subway0422" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/subway0422-1024x551.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/subway0422-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/subway0422-768x413.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/subway0422.png 1350w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">Along the eastern seaboard, retired New York subway cars have found a new home on the floors of the ocean. And while it may seem that dumping these mammoth vehicles into the sea would be anything but helpful to the ecosystem, the trains that once transported New Yorkers across the Big Apple are transforming into habitats of millions of fish.</span></p>
<p><span style="font-size: 12pt;">The project, which aimed to help the environment, was launched about 10 years ago by New York’s Metropolitan Transportation Authority (MTA).</span></p>
<p><span style="font-size: 12pt;">After being decommissioned, cleaned and stripped of all removable items, some 25,000 cars were transported by barges and dumped off the coast. Although the campaign is no longer in operation, the cars have since been transformed into artificial reefs.</span></p>
<p><span style="font-size: 12pt;">These unlikely habitats continue to provide plenty of space for invertebrates to live, and act as a hideaway for fish seeking protection from predators. The reef also functions as a source of food, offering more viable conditions than the sand bottom for the growth of various nutrients and organisms.</span></p>
<p>&nbsp;</p>
<p><span style="color: #3366ff; font-size: 14pt;"><strong>Old Bridge Gets New Life</strong></span></p>
<p><span style="font-size: 12pt;">While the steel which was once used on land is now being repurposed in water on the East Coast, the reverse is happening on the opposite end of the country.</span></p>
<p><span style="font-size: 12pt;">After 77 years of linking San Francisco to Oakland, California’s Bay Bridge remains to be an icon of the region. Its structure, however, was deemed “earthquake unsafe” after a 1989 quake destroyed part of it. In 2013, its replacement opened to traffic and plans to deconstruct the defective bridge were set.</span></p>
<p style="text-align: center;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/bridge0422.png"><img class="aligncenter size-large wp-image-6109" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/bridge0422-1024x554.png" alt="bridge0422" width="640" height="346" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/bridge0422-1024x554.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/bridge0422-800x433.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/bridge0422-768x416.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/bridge0422.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">When scraps of the 58,000-ton steel structure were sold and distributed around the country and abroad after its first of three deconstruction phases, members of the community spoke up, demanding that parts be set aside to be reused in the area.</span></p>
<p><span style="font-size: 12pt;">The Oakland Museum, in coordination with the Bay Area Transportation Authority (BATA), began to accept proposals for how the steel should be refurbished. Thus far, proposals have included everything from bus stops to rainwater catchment systems to sculptures that will retain the visual essence of the original bridge.</span></p>
<p><span style="font-size: 12pt;">In a time when recycling is more important than ever, reprocessed steel is being reincarnated into structures of both function and form. Whether it be through urban sculptures or underwater habitats, recycled steel will continue to transform the way we see, use and better the world.</span></p>
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				<title>POSCO and Google Celebrate Successful Launch Of ‘Smart Workplace’</title>
				<link>https://newsroom.posco.com/en/posco-and-google-celebrate-successful-launch-of-smart-workplace/</link>
				<pubDate>Fri, 05 Apr 2013 06:44:15 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Chairman Schmidt]]></category>
		<category><![CDATA[Chung Joon]]></category>
		<category><![CDATA[Chung Joon Yang]]></category>
		<category><![CDATA[Chung Joonyang]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[MOU]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Seoul]]></category>
		<category><![CDATA[SWP]]></category>
		<category><![CDATA[tools]]></category>
									<description><![CDATA[On 2nd April, Chung Joon-yang, chief executive officer of POSCO, and Eric Schmidt, chief executive chairman of Google, gathered around their respective video]]></description>
																<content:encoded><![CDATA[<p>On 2nd April, Chung Joon-yang, chief executive officer of POSCO, and Eric Schmidt, chief executive chairman of Google, gathered around their respective video conference rooms at POSCO Center in Seoul and Mountain View in California. In the meeting, two business tycoons shared substantial outcomes since the MOU was signed for strategic partnership in 2011 and agreed to develop a close tie for generating continuous developments.</p>
<p><img class="aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2013/04/google_01.jpg" alt="POSCO and Google celebrates successful launch of ‘Smart Workplace’" width="650" height="432" /></p>
<p>It was their second encounter since CEO Chung had visited Google’s headquarters in April, 2012. Through using ‘Hangouts,’ a video conference solution by Google, the meeting was held for about half an hour. During the smartly held meeting, Mr. Chung said “POSCO’s Smart Workplace (SWP) is shifting the way POSCO operates and its corporate culture to a great extent. This revolutionary platform, with speed, openness and information technologies from cutting-edge corporates such as Google, is being fused with POSCO’s unique corporate culture.” Chairman Schmidt replied by saying “The momentum POSCO has shown for these changes is very surprising.”</p>
<p>POSCO’s SWP consists of communication and cooperative work solutions via Google’s Gmail, Google+, Google Search and other tools. Since the launch, there has been monthly average of 14,000 transmissions of exchanging knowledge and ideas amongst POSCO’s employees. Also, costs for off-line meetings and reports have been cut down by about 30 percent given the online working solution. The times spent for decision-making procedures illustrated a 63 percent reduction per day with the mobile office environment having no time and space limitations.</p>
<p>Since SWP was introduced POSCO employees have been able to engage their tasks through smartphones or PCs in real time at wherever they may be. As the figures show above, business decisions can now be determined much faster than before as SWP provides quicker communication and cooperation. Notably, a knowledge share system has been constructed to allow POSCO’s entire staff around the globe to inquire, search, access and compile information on specific issues. The system is designed to maximize POSCO’s collective intelligence to synergize its operations and productivity.</p>
<p>POSCO is planning to provide ‘know-hows’ of constructing SWP environment for its mutual investment companies by the end of 2013. In collaboration with Google, the new, revolutionary culture will be broadly shared with every POSCO employees. Keep watching out for the future POSCO and Google are making.</p>
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