Throughout April – Official POSCO Group Newsroom

Top 5 Trends in Car Safety

posconews — Mon, 15 May 2017 11:00:17 +0000

Car safety has evolved tremendously over the last several decades. While it is hard to remember a car that did not come with seatbelts, airbags, and antilock brakes, those features only became standard-issue within the last few decades. Today, automakers are pushing innovations in safety even further. By upgrading existing safety technologies and introducing new ones, cars are safer than they have ever been.

Below we take a look at five of the most exciting advancements in car safety. From new technologies that help drivers steer the car to stronger frames that protect passengers, see how the auto industry is working to keep passengers safe.

Lane Departure Warning

Blind spot warning systems use sensors to alert drivers when another car is in their blind spot. Typically a dashboard or in-mirror icon will alert the driver with increasing brightness or sound alarms depending on the proximity.

Blind spot warnings are a fairly new offering, first showing up in luxury cars, but finding their way into more affordable cars. Because these systems also alert drivers when bicyclists or pedestrians are out of their field of vision, they offer huge step forward for those inside and outside of the car.

Electronic Stability Control (ESC)

Electronic Stability Control, or ESC, systems have automatic sensors that detect whether or not a vehicle is traveling in the right direction based on the steering wheel input. If the car suddenly slides out of control, ESC will automatically activate to apply brakes and engine torque to self-correct.

While ESC first appeared on luxury cars in the 1990s, as of 2012, they were required on all new vehicles in the US.

The Insurance Institute for Highway Safety has said that ESC lowers the risk of a fatal single-vehicle crash by about half, and the risk of a fatal rollover by as much as 80 percent. Most safety experts view ESC as a must have feature when buying a new or used car.

Blind Spot Warning

Front Crash Prevention

Front crash prevention systems alert drivers when their car is moving toward oncoming traffic too quickly. Using cameras or lasers to gauge distances between cars, drivers are given a visual, audio, or vibration alert to get their attention so they can brake in time to avoid a collision. Also, some automakers are going even further by integrating auto braking features that will give a warning while also automatically slowing the car without the driver’s input.

Research from the Highway Loss Data Institute (HDLI) showed that front crash warnings could reduce rear-end crashes by 23 percent, while front crash warnings with auto braking could reduce collisions 39 percent.

Advanced High Strength Steels

Because of the many technological advancements made in collision prevention systems for drivers, many people forget that steel has made huge strides in the last 15 years. While the average car build in 1975 utilized just 3.6% medium and high strength steels, by 2007 that percentage had increased by more than 230%.

Until recently, most high strength steels were brittle and difficult to work with – not to mention heavy – while lightweight steels were too weak. Today’s advanced high-strength steels (AHSS) have been able to bridge that gap by providing materials that are strong, lightweight, and formable.

POSCO GIGA STEEL has a tensile strength over 1,000MPa and is over 3x stronger than aluminum. In addition to providing the strength needed to meet safety regulations, it is also ideal because of its formability and affordability. Because POSCO manufactures several types of steel with tensile strengths over 1,000MPa, POSCO GIGA STEEL can be utilized in specific ways to meet the unique needs of car makers.

6 Reasons Why POSCO GIGA STEEL is Ideal for Automakers

posconews — Fri, 12 May 2017 17:30:28 +0000

Throughout April and May, The Steel Wire is taking an in-depth look at how the auto industry is evolving through advancements in material technologies. Advanced high-strength steels (AHSS), like POSCO GIGA STEEL, offer the automakers a unique solution that combines light weighting properties, strength, and affordability.

Take a look at the articles below for a more detailed look at POSCO GIGA STEEL and the advanced high strength steel solutions available to the auto industry.

1. Three Trends that Will Forever Change the Automotive Industry

The last 15 years have seen cars that are connected, autonomous, shared, and electric. These recent trends represent a turning point for an industry that is being forced to recognize the quickly changing habits of its consumers as well as the increasingly strict safety and fuel efficiency regulations. In order to adapt, the automotive industry is learning to make cars differently. Underpinning all of these advancements is a need for stronger, lighter, and more durable materials like POSCO GIGA STEEL.

2. Automakers Look to Steel for Lower CO2 Emissions

Several factors are contributing to the growing interest in electric vehicles. Stricter CO2 emission standards are changing the way cars are being made, and consumers are becoming more environmentally conscious at the same time. To produce more fuel efficient vehicles, car makers are looking to advanced materials in lightweighting that can help make vehicles more eco-friendly while being safe and affordable.

3. POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry

Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for 10% of the global automotive steel sheet market. POSCO plans to expand their partnerships with automakers by providing customers with the most advanced, high-quality automotive steel. POSCO GIGA STEEL represents the beginning of a new era for automakers. It is lightweight, strong, high formable, and affordable.

4. POSCO GIGA STEEL Increases Strength, Improves Safety in Autos

Over the last 60 years, consumers, automakers, and regulatory agencies have been looking for ways to build cars that are safer for their passengers. The steel industry has responded by offering material solutions that are stronger and able to absorb more powerful impacts. POSCO GIGA STEEL is one of those solutions.With strength more than three times stronger than aluminum and with formability properties that allow it to be made into complex auto parts.

5. POSCO GIGA STEEL Opens Door to the Future of the Auto Industry

Mileage, design, and emissions. Which do you consider the most when purchasing a car? More than ever, the industry is requiring that a vehicle goes longer distances with less fuel, which means the car must be lighter while consumers want a car that represents their personality, demanding vehicles with more sophisticated and elegant designs. Park Jong-jae, a motorsport columnist, explores how POSCO GIGA STEEL provides the ideal solution to meet the needs of today’s auto industry and consumers.

6. Infographic: Driving the Future with POSCO GIGA STEEL

As the auto industry changes, POSCO GIGA STEEL provides an ideal solution for both manufacturers and consumers. It offers strength, formability, light weighting, increased safety, and affordability. For more information, take a look at the infographic and discover the benefits that POSCO GIGA STEEL can bring to both automakers and consumers today.

Throughout April and May, The Steel Wire is taking a closer look at the auto industry and the demands on automotive materials to be stronger, lighter, and more affordable. Subscribe to our newsletter today and discover the benefits that POSCO GIGA STEEL can bring to both automakers and consumers today.