<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="https://newsroom.posco.com/en/wp-content/plugins/posco-rss/posco-rss.xsl"?><rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:wfw="http://wellformedweb.org/CommentAPI/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
	<channel>
		<title>structure &#8211; Official POSCO Group Newsroom</title>
		<atom:link href="https://newsroom.posco.com/en/tag/structure/feed/" rel="self" type="application/rss+xml" />
		<link>https://newsroom.posco.com/en</link>
        <image>
            <url>http://www.posco.co.kr/homepage/images/kor5/common/h1_posco.png</url>
            <title>structure &#8211; Official POSCO Group Newsroom</title>
            <link>https://newsroom.posco.com/en</link>
        </image>
        <currentYear>2021</currentYear>
        <cssFile>https://newsroom.posco.com/en/wp-content/plugins/posco-rss/posco-rss-xsl.css</cssFile>
        <logo>http://www.posco.co.kr/homepage/images/kor5/common/h1_posco.png</logo>
		<description>What's New on POSCO Newsroom</description>
		<lastBuildDate>Thu, 02 Apr 2026 09:08:17 +0000</lastBuildDate>
		<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
					<item>
				<title>[GPS] #3 The Power of the Winds!</title>
				<link>https://newsroom.posco.com/en/gps-3-the-power-of-the-winds/</link>
				<pubDate>Tue, 16 Mar 2021 17:41:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[tower]]></category>
		<category><![CDATA[Wind power]]></category>
		<category><![CDATA[wind turbine]]></category>
									<description><![CDATA[&#8216;Sustainability&#8217; would be a milestone that all — from individuals to corporates — encounter. POSCO’s also on its way towards a more sustainable]]></description>
																<content:encoded><![CDATA[<div class="txc-textbox" style="background-color: #e6f5fe; border: #79a5e4 1px dashed; padding: 10px;">&#8216;Sustainability&#8217; would be a milestone that all — from individuals to corporates — encounter. POSCO’s also on its way towards a more sustainable future. POSCO Newsroom presents a special series in the name of <span style="color: #2f9d27;">GPS</span>, covering the story of how POSCO is leading our daily lives to become more sustainable.</div>
<p>The “Green New Deal” is what’s getting Greenie’s attention these days. The Green New Deal is about promoting sustainable development and converting energy policies centered on fossil fuel to new and renewable energy. This is something that Greenie, the protector of the environment, can&#8217;t overlook, right?</p>
<p>Among the many acts of the Green New Deal, <strong>wind power</strong> is in the limelight not only in Korea but also worldwide. Greenie remembers seeing from an airplane giant wind turbines standing by the beach. Today, we are going to learn about <strong>offshore wind power and POSCO&#8217;s solution behind it</strong>.</p>
<hr />
<h2><span style="color: #005793;"><strong>l Offshore Wind Power: The Trend For Now &amp; The Future</strong></span></h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Let&#8217;s see. According to the Global Wind Energy Council report, the global wind power market has grown significantly at an annual average of 24% since 2013. New installations in 2019 recorded 60.4GW. How is it going to be in the future, then? In 2024, annual installation is forecasted to be 73.4GW, and the noticeable part is that the percentage of offshore wind power is expected to increase significantly by more than 25%. Offshore has more constant and stronger winds than inland, and there are no issues regarding sunlight and noise. Hence, the popularity of offshore wind power is on the rise.</p>
<p><img class="aligncenter size-full wp-image-74116" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/posco_img_01.png" alt="" width="960" height="586" /></p>
<p>If wind power capacity expands as forecasted, we might anticipate a more sustainable energy consumption than coal-fired power or LNG. Now, wind turbines should be installed in places that have rough and strong winds. But wouldn’t the strong winds cause problems with the safety and durability of the structure? Also, how do offshore wind power turbines withstand seawater? Since wind turbines will certainly apply steel, I’ll have to ask Steely about it!</p>
<h2><span style="color: #005793;"><strong>l The Irreplaceable Material For Wind Power Structure, “Steel”</strong></span></h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" />Steely, these days, the number of offshore wind power projects has increased tremendously. Is it safe to have such a huge structure standing in the sea like that?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Don&#8217;t worry, Greenie. POSCO has been working with wind turbine manufacturers for a long time to make safe wind power structures. As you said, wind power structures are really large and are always exposed to harsh natural environments. Also, the turbine installed on top has to keep rotating for a very long time, so there are high risks of damage or defects. That is why POSCO is equipped with various steel products for wind power structures, including the following: 1) <strong>Hyper NO</strong>: non-grain oriented electrical steel that increases energy efficiency by reducing power loss of the motor within the turbine, 2) <strong>POSCO Windpower (PosWIND)</strong>: highly durable wire rods that can minimize the friction of the turbine bearing, and 3) <strong>Steel for Wind Power</strong>: steel plate that helps the tower and foundation to withstand the harsh environment. With the development of the wind power industry, Many companies specializing in wind power towers and foundations have been established. And all of these companies utilize only steel pipes. It shows that steel is an indispensable material for offshore wind power structures, and material research continues to make safe wind power structures.</p>
<div id="attachment_74148" style="width: 970px" class="wp-caption aligncenter"><img class="size-full wp-image-74148" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/posco_img_02.png" alt="" width="960" height="846" /><p class="wp-caption-text">▲ A wind power structure consists of a “tower” that provides support, a “blade” that rotates against the wind, a “generator” that isn’t visible on the outside, and a “foundation” that securely fixes the tower to the seabed.</p></div>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>How come steel is used as the main material for wind power structures?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />It is because of the outstanding <strong>yield strength</strong> and<strong> fatigue strength</strong> of steel. The term seems complex, but the concept is simple. In general, wind power structures are designed to have a lifespan of 20 to 25 years, but they are constantly exposed to wind and waves of various directions and strength during this period. <strong>Yield strength depicts the force that a material can withstand without being deformed when subjected to an external force</strong>. If the yield strength is 355 MPa, it means that the material, when pressed with 355 MPa, can endure without any bending or deformation. However, other than 355 MPa being applied at once, it is rather the <strong>small forces repeatedly applied that can eventually destroy the material</strong>. And the <strong>strength to endure this is named fatigue strength</strong>. If the fatigue strength is 90MPa, it means that the material can withstand 2 million times of 90MPa, which is the change in stress (the difference between the maximum and minimum record). <strong>Steel plates with a yield strength of 355 MPa and a fatigue strength of 90 MPa are usually applied</strong> to the foundation of wind power structures. The steel plates used here are called <strong>“steel for wind power”</strong>.</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" />So, you mean to say that <strong>steel for wind power is thick steel that does not easily break or bend even under repeated stress</strong>, right?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />You’re right. For the foundation of wind power structures, which receives the most amount of weight, the material mainly applied is the steel for wind power with a thickness of 70 to 100 mm and the strength mentioned above. It’s really thick, isn’t it? Since the material should have various strengths, be corrosion resistant to withstand seawater, and be thick, it is <strong>difficult to produce and poses a high-cost burden to client companies</strong>. So what must be done? This is where POSCO&#8217;s solution steps in. POSCO provides applied technology <strong>securing the quality that clients desire while increasing cost competitiveness and creating optimal designs</strong>! Especially POSCO is working hard to increase the size of the material, which is the trend of the wind power structure market.</p>
<h2><span style="color: #005793;"><strong>l The World&#8217;s Largest Offshore Wind Farm Grows Even Bigger with POSCO’s Solution!</strong></span></h2>
<h3><span style="color: #000000;"><span style="background-color: #e1eefa;"><strong>&#8211; Hornsea, the world&#8217;s largest offshore wind farm with 339 large monopile wind turbines</strong></span></span></h3>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Increasing size is a trend? So how does increasing size have to do with wind power structures?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" /><strong>By enlarging the turbine and raising the tower higher, it becomes possible to obtain excellent wind quality and increase power efficiency.</strong> The wind power structure at Vindeby, the world&#8217;s first offshore wind farm installed in Denmark in 1991, was 54m high and had a wind power capacity of merely 0.45MW. However, recently, power structures with a height of over 190m and a power capacity of 8MW are being installed offshore. Naturally, the towers and foundations will also become bigger, right? The towers, which were formerly 5m in diameter, have been expanded to more than 6m. While the foundations, which were mainly 7m in diameter in the past, have grown to be more than 8m these days.</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" />I&#8217;ve seen the tower above sea level, but what does the foundation of the wind power infrastructure on the seabed look like?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />There are several types of foundations, and they can be largely divided into <strong>fixed</strong> <strong>and floating structures</strong>. The most popular one among them so far is the fixed structure <strong>“monopile,”</strong> which is widely adopted by global energy companies being the most cost-efficient type. The foundation of the monopile protects the tower from extreme environments, including repeated vibrations under the sea, collisions with other floating objects, and rough waves.</p>
<p><img class="aligncenter size-full wp-image-74117" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/posco_img_03.png" alt="" width="960" height="581" /></p>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Is steel the main material for this monopile as well?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Yes. The most representative example built with this monopile type is the <strong>Hornsea offshore wind farm in England</strong>. Hornsea is the world&#8217;s largest offshore wind farm with a total of 339 wind power structures — 174 in Project 1 and 165 in Project 2 — with a total power capacity of 2.6GW. The conventional turbine capacity per structure ranged from 5 to 6 MW, but as it was increased to 7MW in Project 1 and to <strong>8MW in Project 2</strong>, the structure became larger as well. So as of present, <strong>the monopile also reaches 8m in diameter</strong>. And <strong>POSCO’s solution has enabled the significant expansion</strong> of the Hornsea wind farm.</p>
<h3><span style="color: #000000;"><span style="background-color: #e1eefa;"><strong>&#8211; “LCOE,” the hot keyword of the energy industry</strong></span></span></h3>
<p><img class="aligncenter size-full wp-image-74142" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/posco_img_05.png" alt="" width="960" height="590" /></p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Ørsted, the global energy company operating this power plant, advanced to increase the turbine size and enhance operational efficiency. This is because high power efficiency in the long run ultimately leads to cost savings for operators. Including such cost reduction, reducing <strong>“Levelized Cost of Energy (LCOE)” is a hot keyword</strong> in the energy industry. LCOE refers to the <strong>overall estimated power production cost that includes</strong> initial investment cost, fuel cost, maintenance cost, and<strong> social costs</strong>, such as costs for environmental pollution and safety. Most of the wind farms built these days are <strong>designed to reduce LCOE</strong>. And in order to reduce LCOE, increasing the size of the power structure becomes essential.</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" />OK. So if the power structure becomes bigger, the steel applied must be strengthened accordingly, right?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Well. You might think that it would only be sensible to use stronger steel for the towers and foundation since the structure has become bigger. But here comes the twist. Ironically, <strong>orders for steels with weaker strength</strong> began to rush in.</p>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Huh? The tower is getting bigger, but orders are for material with weaker strength?</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Think about it. For the foundation to withstand a specific load, <strong>all three factors — diameter, thickness, and strength — of the structure should be balanced</strong>. So, since <strong>the diameter and precision increase, the strength may rather weaken instead.</strong></p>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>You’re right! <strong>The strength can be lowered because the size has increased.</strong></p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Let’s suppose you were making a pillar with a diameter of 1cm with very strong material, but you decided to expand the diameter to 2cm. Since the structural performance becomes stronger, <strong>even if the strength of the material is lowered, it can still sufficiently withstand the necessary load.</strong> Besides, the change in material means that it is going to be more economical. With this reasoning and <strong>taking LCOE into account, energy companies tried to make larger foundations from steel that were a little weaker and cheaper than conventional ones.</strong> Originally, the most used steel for wind power had a yield strength of 355MPa, but now steel with 275MPa yield strength could be used as well. However, POSCO had never received an order for steel with a yield strength of 275MPa. So what do you think happened?</p>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Well. POSCO wouldn’t have said, “Oh sorry, we’ve never made them before.”</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />It takes at least 6 months to mass-produce a new steel product, but the client wanted to receive the 275MPa grade steel for wind power as soon as possible. So POSCO came up with an idea to <strong>produce 355MPa grade steel for wind power and 275MPa grade steel for wind power at the same time!</strong> The idea was this: manufacturing a product in the same way as the 355MPa grade steel up to the slab process, then setting the rolling conditions differently to produce grade steel for wind power with a yield strength of S275MPa, and lastly supplying it immediately to the client.</p>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Ah, it&#8217;s like making dumplings all at once and then deciding whether to fry them or steam them!!</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />That&#8217;s right. And there is one more POSCO solution in action here. Ørsted required <strong>Ultra-large and thick steel (steel plate weighing more than 24 tons per sheet) so as to reduce welding</strong> of the wind power structure foundations. However, Ultra-large and thick steel are quite expensive since they can only be made in some places. So, instead of supplying Ultra-large and thick steel right away, <strong>POSCO proposed Ørsted a design where conventional steel plates are applied but with the same strength as a monopile made with Ultra-large and thick steel.</strong> <strong>The cost, of course, was much cheaper!</strong></p>
<div id="attachment_59814" style="width: 1034px" class="wp-caption aligncenter"><img class="wp-image-59814 size-large" src="https://dh4drhh3phab.cloudfront.net/en/wp-content/uploads/2021/03/EEW-1024x576.png" alt="" width="1024" height="576" /><p class="wp-caption-text">▲ The foundation of a wind power tower (monopile type). The outer diameter of the large tower reaches 12m maximum. (Image source: EEW Group)</p></div>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>It must have been a competitive monopile design LCOE-wise!</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" /></p>
<p>Also, the applied technology for POSCO steel stood out. In order to ensure optimal usage of steel used in both the foundation and the tower, POSCO conducted <strong>structural analysis and mock-up tests</strong> together with the client for months and established appropriate welding technology. That&#8217;s how POSCO steel was put to use in the foundations and towers used for large wind power structures in the Hornsea 1 wind farm.</p>
<h2 style="color: transparent; line-height: 0;">sss</h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>There is a reason why the world&#8217;s largest energy company chose POSCO.</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Ørsted, on experiencing POSCO&#8217;s solutions firsthand, entrusted POSCO with steel supplies for the second project. As a result, about <strong>170,000 tons of POSCO steel were used to manufacture wind power structures in the Hornsea project.</strong> You can say that POSCO&#8217;s solution is hidden behind the world&#8217;s largest offshore wind farm.</p>
<h2></h2>
<h2><span style="color: #005793;"><strong>l Wind Power Growing Bigger With Steel: How Sustainable Is It?</strong></span></h2>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" />With the scale of the offshore wind power projects currently under progress and the various data forecasts, many companies will likely jump into the offshore wind power field in the future. Since steel has no alternative material for wind power towers and substructures, technical<strong> cooperation between the offshore wind power industry and the steel industry is inevitable.</strong> I think POSCO has a role to play here. So how much will these gigantic wind power structures help our planet in reality?</p>
<p><img class="aligncenter size-full wp-image-74118" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/posco_img_04.png" alt="" width="960" height="470" /></p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" />Let’s take the case of the Hornsea 1 project, where POSCO steel is applied. A single wind turbine can supply 24.5GWh of clean power annually, which can <strong>reduce 11,400 tons of carbon dioxide emissions</strong> when compared to the conventional power we currently use — fossil fuel-generated power. Since a wind turbine can be operated for about 20 years, it can <strong>produce about 490GWh during its lifetime and reduce approximately 230,000 tons of carbon dioxide</strong>. It has <strong>the same effect in reducing greenhouse gas as planting 3.46 million trees</strong>.</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/greenie.png" alt="" width="164" height="66" /></p>
<p>Now that I’ve heard all about it, I hope that wind power will soon become Korea’s no.1 energy source.</p>
<p><img class="size-full wp-image-72482 alignleft" src="https://newsroom.posco.com/en/wp-content/uploads/2021/03/steely.png" alt="" width="164" height="66" /></p>
<p>According to the trend of building large wind turbines, POSCO is considering <strong>facility investment for supplying Ultra-large and thick steel and other solutions to reduce LCOE</strong>. As the global wind power market is expanding rapidly, POSCO is also trying to keep pace and provide Sustainable solutions strategically.</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Ask an Expert: Need a hand? Wearable Technology may Expand Your Options</title>
				<link>https://newsroom.posco.com/en/ask-an-expert-need-a-hand-wearable-technology-may-expand-your-options/</link>
				<pubDate>Wed, 11 Apr 2018 21:52:00 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[advanced technology]]></category>
		<category><![CDATA[Avengers Infinity War]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[Byungwook Kim]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[gigasteel]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[wearable robot]]></category>
									<description><![CDATA[Mr. Yongro, Lee (27 years old at the time) was a normal healthy man used to be a body builder. However, one single accident happened in 1991 changed his entire]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Mr. Yongro, Lee (27 years old at the time) was a normal healthy man used to be a body builder. However, one single accident happened in 1991 changed his entire life. With dedicated medical care, the medical team saved his life but could not revive his lower body ending up sitting on the wheelchair for the rest of his life.</span></p>
<p><span style="font-weight: 400;">Another man Mr. Byungwook Kim (25 years old at the time) was hit by careless driver in the road in 1998. As a consequence, his dream playing tennis in a national team simply disappeared.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/ironman_01.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/ironman_01.jpg" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Byungwook Kim, wear Work-on-suit in Cybathlon 2016 (Source: Professor Kong)</p></div>
<p><span style="font-weight: 400;">However, the miracle had happened to both of them due to the support of new advanced robotic technology called ‘wearable robot’. Now Mr. Kim is able to climb the stairs or even step the stones. Moreover, he won bronze Cybathlon 2016, the first Cyborg Olympic that competes robotic technologies for people with disabilities and Mr. Lee became the first person to deliver the torch in Pyeongchang Paralympic in 2018.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/New-Picture4.bmp" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/New-Picture4.bmp" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Wearable robots can be used in diverse sections such as protection in harsh condition (Source: <a href="http://www.engineersjournal.ie/2014/12/09/daewoo-exoskeleton-robotics/" target="_blank" rel="noopener">Engineers Ireland</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Where we can find them?</b></h2>
<p><span style="font-weight: 400;">In fact, wearable robot is already introduced in various fields. Wearable robot is applied not only for people with disabilities (paralysis of the whole body or partially) but also protection for employees from harsh conditions or life support purpose for the elders. For instance, the Korean steel manufacturing company, POSCO has applied wearable robot to manage the refractory in furnace which gave the advantage of increasing productivity by 12.6 billion won (worth as approximately 12.9 million US dollars). (Source: “Current level of Korean wearable technology?” (2016). Donga Ilbo).</span></p>
<p><span style="font-weight: 400;">The technology has brought a great improvement in terms of efficiency, enabling to save 54 days to finish the process consequently saving 12.1 billion won (worth 121 million US dollars) and the less human resources are requited that worth saving 8 hundred million won (worth 100 thousand US dollars). Furthermore, wearable robot is introduced into diverse fields such as supporting fireman or VR (virtual gaming).</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/will-artificial-intelligence-lead-breakthroughs-steel-industry-2/" target="_blank" rel="noopener"><b>Will Artificial Intelligence Lead to Breakthroughs in the Steel Industry?</b></a></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/iron_man_2_2010_rr007.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/iron_man_2_2010_rr007.jpg" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Scene from &#8216;Iron man 3&#8217;. Wearable robot may come sooner than you anticipate (Source: <a href="https://www.hollywoodreporter.com/thr-esq/judge-allows-copyright-lawsuit-marvel-iron-man-3-poster-989295" target="_blank" rel="noopener">theHollywoodreporter</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Is it realistic?</b></h2>
<p><span style="font-weight: 400;">You can imagine the world famous move ‘Iron man (2008)’. In the movie, when Tony Stark (main character in the movie) simply calls the Iron man suit, it comes to his body automatically. As the series goes on, the technology of the suit also dramatically developed. Recently, news from the movie ‘Avengers: Infinity War’ stimulate the curiosity of new advanced technology of the Iron man suit.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/roam1.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/roam1.jpg" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Wearable robots may promise better quality of life (Source: <a href="https://www.zdnet.com/article/is-there-a-market-for-this-wearable-robot-for-skiers/" target="_blank" rel="noopener">ZDNet</a>)</p></div>
<p><span style="font-weight: 400;">What makes that wearable robot get close to our real life rapidly? Significant improvement of wearable robot compartment such as electric motors, battery, processors can be the reason. But most of all, innovative development of material is the key factor.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman.png" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Light weight, flexibility and endurance are the fundamental elements</p></div>
<p>&nbsp;</p>
<h2><b>Why materials?</b></h2>
<p><span style="font-weight: 400;">Since the wearable robot is designed to fit in human body, the light weight of the structure is fundamental. Recommended materials for designing wearable robot need to be reinforced plastic or even lighter and have more flexibility.</span></p>
<p><span style="font-weight: 400;">High impact is another factor that wearable robot need to endure. The physical force of walking is the same amount of force that can bend 5mm X 10mm thickness of aluminum stick. Therefore, structure of the wearable robot should have adequate strength to protect the people who wear them. This is the reason why most of the wearable robots are made of alloy materials.</span></p>
<p><span style="font-weight: 400;">Therefore, the fundamental element for the success of wearable robot will be application of light and high impact materials into wearable robot’s structure. One of the good examples is “<a href="http://www.theinvestor.co.kr/view.php?ud=20170328000924" target="_blank" rel="noopener">GIGA Steel</a>&#8221; that has been recently invented by POSCO providing significant impression to robotic scientists by showing advanced quality on both hard impact and workability. GIGA steel is also recommendable for custom manufacture.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><b>Auto Industry Finds Steel Solution for Lightweighting</b></a></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman_2_1.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman_2_1.png" alt="wearable robots can elevate the quality of human life in 4th industrial revolution" width="700" height="411" /></a><p class="wp-caption-text">Advanced robotic technology can lead elevation of quality of human life (Source: SG Robotics)</p></div>
<p><span style="font-weight: 400;">Pack of robots working in the factory is not just all about 4th industrial revolution. Wearable robot may play in a crucial role in improving human quality of life. With wearable robot’s help, walking disability might be considered as little discomfort in near future. Korea is one of the leading countries in wearable robotic fields and POSCO’s advanced technology may influence huge impact on the wearable robotic fields.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Taking a Turn Towards the Future of Driverless Freight Transportation</title>
				<link>https://newsroom.posco.com/en/taking-turn-towards-future-driverless-freight-transportation/</link>
				<pubDate>Tue, 20 Mar 2018 09:24:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[Autonomous Rail Rapid Transit]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[efficient]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[freight]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[labor shortage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[truck driver]]></category>
		<category><![CDATA[trucking]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[waymo]]></category>
		<category><![CDATA[workers]]></category>
									<description><![CDATA[Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for deliveries. Experts project the global e-commerce market is positioned be worth about </span><a href="https://www.enterpriseinnovation.net/article/game-changing-trends-evolving-e-commerce-market-501682565" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 4.5 trillion by 2021</span></a><span style="font-weight: 400;">, and in the U.S, </span><a href="http://www.businessinsider.com/the-global-ecommerce-landscape-report-2017-11" target="_blank" rel="noopener"><span style="font-weight: 400;">about half of all households</span></a><span style="font-weight: 400;"> have an Amazon Prime membership. </span></p>
<div id="attachment_13920" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" target="_blank" rel="noopener"><img class="wp-image-13920 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" alt="An American truck driver inside his truck." width="768" height="512" /></a><p class="wp-caption-text">The U.S. is headed towards a major shortage of truck drivers. (Source: <a href="https://www.nytimes.com/2017/05/22/insider/interviewing-truck-drivers-at-a-crossroads.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<p><span style="font-weight: 400;">However, the U.S. is short of about </span><a href="https://industrytoday.com/article/what-are-the-driving-factors-behind-the-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">30,000 to 35,000 drivers for every 750,000 trucks</span></a><span style="font-weight: 400;">, and the number of driver shortages may reach up to 245,000 by 2022. That’s because right now, the </span><a href="https://www.bloomberg.com/view/articles/2018-02-09/the-u-s-is-running-out-of-truckers" target="_blank" rel="noopener"><span style="font-weight: 400;">average age of truck drivers in the U.S. is 55</span></a><span style="font-weight: 400;">, and potential new recruits are choosing to sign up for construction or manufacturing jobs instead. </span></p>
<p><span style="font-weight: 400;">All this leads to climbing prices for freight transportation. Last December, at the peak of holiday deliveries, U.S. companies saw the </span><a href="https://www.dat.com/blog/post/year-ends-with-record-rates-and-ratios" target="_blank" rel="noopener"><span style="font-weight: 400;">highest monthly average rate for freight transportation since 2010</span></a><span style="font-weight: 400;">. The high operation costs and lower profit margins are putting a heavy strain on industries. Heading into 2018, companies have to compete for carriers as there is </span><a href="https://www.npr.org/2018/01/09/576752327/trucking-industry-struggles-with-growing-driver-shortage" target="_blank" rel="noopener"><span style="font-weight: 400;">just one truck available for every 12 loads</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">As a result, Major automakers are heavily invested in autonomous electric freight trucks such as Tesla, Volvo and Daimler, and there are many proponents of an eco-friendly, safe and driverless future for freight transportation. However, autonomous freight trucks are not a realistic option for companies just yet. At a time of transition between the old and the new, there is a serious lack of capacity in freight transportation, and companies are left to deal with the higher costs for delivery.  </span></p>
<h2><b>But good news right around the corner</b></h2>
<p><span style="font-weight: 400;">Although the driver shortage is a major concern, it is a natural phenomenon in the transition towards a safer, more sustainable and more efficient freight transportation industry. </span></p>
<div id="attachment_13922" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13922 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" alt="Uber’s autonomous truck parked in a parking lot." width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Uber’s autonomous freight trucks are in operation with a human safety driver on the highways of Arizona. (Source: <a href="http://www.futurecar.com/article-1996-1.html" target="_blank" rel="noopener">Future Car</a>)</p></div>
<p><span style="font-weight: 400;">Already, </span><a href="http://fortune.com/2018/03/06/uber-self-driving-trucks-arizona/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber has its autonomous trucks on the highways of Arizona</span></a><span style="font-weight: 400;">. Every truck does have a human driver present to take over anytime, and the company uses transfer hubs to transfer goods between highways and local roads. Autonomous trucks are the safest and most efficient for use on highways, so human drivers transport goods from highways to the final destination. The company is working to operate without human backup drivers in the near future. </span></p>
<div id="attachment_13923" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13923" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg" alt="Waymo’s autonomous truck being tested alongside a white van." width="800" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-800x419.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-768x402.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Waymo’s autonomous freight trucks have gone through almost a decade of testing and is now delivering supplies for Google in Atlanta. (Source: <a href="https://www.wired.com/2017/06/course-googles-waymo-building-self-driving-trucks/" target="_blank" rel="noopener">Wired</a>)</p></div>
<p><a href="https://www.reuters.com/article/us-autos-selfdriving-waymo/waymos-self-driving-trucks-to-haul-cargo-for-google-in-atlanta-idUSKCN1GL20W" target="_blank" rel="noopener"><span style="font-weight: 400;">Waymo is another company with autonomous trucks</span></a><span style="font-weight: 400;"> already in operation. Just this month, the company’s autonomous freight trucks started transferring equipment for Google data centers in Atlanta.</span></p>
<div id="attachment_13918" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg" target="_blank" rel="noopener"><img class="wp-image-13918" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg" alt="Embark’s autonomous truck heading out to the road." width="800" height="534" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-800x534.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-768x513.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Embark was the first company to complete a successful coast to coast run with an autonomous truck. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><a href="https://techcrunch.com/2018/02/06/embarks-self-driving-truck-drove-2400-miles-across-the-u-s/" target="_blank" rel="noopener"><span style="font-weight: 400;">Embark also has its autonomous trucks in operation</span></a><span style="font-weight: 400;">. Earlier this year, the company made a successful 2,400-mile trip from California to Florida with a human safety driver on board. The company has plans to commercialize its services in the coming years. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/6-cities-road-driverless-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>6 Cities On the Road to a Driverless Future</b></a></p>
<h2><b>Speeding up delivery</b></h2>
<p><span style="font-weight: 400;">Numerous other automotive and tech companies besides those mentioned above are getting ready for autonomous freight transportation. The faster autonomous freight trucks are able to operate commercially, the faster industries can cut costs, improve delivery times and reduce their carbon footprint.</span></p>
<p><span style="font-weight: 400;">This means software technology, high-capacity batteries as well as the right automotive materials will play a crucial role in the future of the freight transportation industry, as well as in related industries. This transformation will open up new business opportunities for automakers, software companies as well as steel manufacturers like POSCO. </span></p>
<p><span style="font-weight: 400;">For autonomous truck manufacturers looking for ultra-lightweight yet super strong materials for optimal fuel efficiency, POSCO developed </span><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">. The advanced high-strength steel (AHSS) material is 3 times stronger and 3.5 times cheaper than aluminum. Steel is also 100 percent recyclable and an electric vehicle made of AHSS requires 30 percent less energy than aluminum throughout its entire lifecycle. POSCO also developed a premium non-oriented electrical steel called Hyper NO for the most advanced and sustainable electric motors. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO also works with its auto partners to research and provide customized technology and materials solutions for their autonomous EVs. In the midst of a critical shortage of truck drivers, POSCO hopes to speed up autonomous EV adoption both for personal and commercial transportation and aid the transition into a more efficient and environmentally sustainable economy. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/money/4070028/american-truck-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Steel Steady: Building Earthquake-Resistant Buildings</title>
				<link>https://newsroom.posco.com/en/steel-steady-building-earthquake-resistant-buildings/</link>
				<pubDate>Mon, 29 Jan 2018 11:37:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[base isolator]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[building materials]]></category>
		<category><![CDATA[building process]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[columns]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construct]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[cross brace]]></category>
		<category><![CDATA[cross bracing]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[ductile]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[earthquake-proof]]></category>
		<category><![CDATA[earthquakes]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[engineer]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[fire resistance]]></category>
		<category><![CDATA[flexible]]></category>
		<category><![CDATA[foundation]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[reinforcement]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[shaft]]></category>
		<category><![CDATA[sheer walls]]></category>
		<category><![CDATA[skyscraper]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[Steel House]]></category>
		<category><![CDATA[steel houses]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[steel shaft]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[volunteer]]></category>
		<category><![CDATA[World Steel Association]]></category>
									<description><![CDATA[According to scientists, there may be more earthquakes than usual in 2018. As part of the Geophysical Research Letters presented at the Geological Society of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">According to scientists, there may be more earthquakes than usual in 2018. As part of t</span><span style="font-weight: 400;">he </span><a href="http://agupubs.onlinelibrary.wiley.com/hub/journal/10.1002/(ISSN)1944-8007/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Geophysical Research Letters</span></i></a><span style="font-weight: 400;"> presented at the </span><a href="http://www.geosociety.org/GSA/Events/Annual_Meeting/GSA/Events/gsa2018.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Geological Society of America</span></a><span style="font-weight: 400;">, scientists tracked major earthquakes with a magnitude greater than 7 from 1900 to 2017. They found distinct and repetitive intervals at which the average number of earthquakes per year was much higher than other years. These intervals coincide with the Earth’s regular, recurring periods of slower rotation, when the law of inertia causes the molten core of the earth to ooze out towards the surface. After a while, the built-up pressure erupts on the Earth’s surface, compromising the structural integrity of homes, buildings and structures.</span></p>
<div id="attachment_13650" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg" target="_blank" rel="noopener"><img class="wp-image-13650" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-1024x552.jpg" alt="A young boy takes cover under his desk during an earthquake drill." width="900" height="485" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-300x162.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-768x414.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Scientists predict 2018 may be a tumultuous year for earthquakes. (Source: <a href="https://www.scpr.org/programs/take-two/2017/09/12/59079/using-smaller-quakes-to-forecast-larger-seismic-ac/" target="_blank" rel="noopener">Take Two</a>)</p></div>
<p><span style="font-weight: 400;">As structural damage is the leading cause of injury and deaths during an earthquake, architects, engineers and builders need to make sure buildings are built with the right materials and design.  </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/takes-build-natural-disaster-proof-house/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>What it Takes to Build a Natural-Disaster-Proof House</b></a></p>
<h2><b>The Materials </b></h2>
<p><span style="font-weight: 400;">The most dangerous type of earthquakes are ones that trigger horizontal movements, because tall buildings are better at resisting vertical loads than horizontal ones. These ground motions can damage building foundations in a matter of minutes, causing severe injuries and deaths. Building a structure to withstand seismic waves starts with the right materials with the right properties, and steel is by far the most widely used material for building earthquake-resistant buildings. </span></p>
<p><span style="font-weight: 400;">According to the </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, ductile buildings are safer as they dissipate energy from seismic waves. A building will typically have ductile parts that can undergo plastic deformations without complete structural failure during an earthquake. Steel is the most common type of material for such parts.</span></p>
<p><span style="font-weight: 400;">Moreover, due to the law of inertia, the lighter the building, the less force seismic waves will exert on the building. That’s why it’s important, especially for taller buildings, to be made of light and flexible materials such as steel that can “bend” with the movement of earthquakes. On average, multi-story steel buildings are </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">60 to 70 percent lighter</span></a><span style="font-weight: 400;"> and 10 times stronger than concrete-framed buildings of the same size. </span></p>
<h2><b>The Design</b></h2>
<p><span style="font-weight: 400;">With steel, builders can add vital designs and reinforcements to keep the structure standing through an earthquake. Here’s some of the most widely-used measures.</span></p>
<div id="attachment_13649" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" target="_blank" rel="noopener"><img class="wp-image-13649" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" alt="Cross braces on the side of a skyscraper." width="900" height="432" /></a><p class="wp-caption-text">Cross braces transfer the force of an earthquake to the ground. (Source: <a href="https://earthquakesinindia-stsm.weebly.com/technology.html" target="_blank" rel="noopener">Earthquakes in India</a>)</p></div>
<p><span style="font-weight: 400;">The structural integrity of buildings can be reinforced with steel cross braces that frame the exterior of a building in an x-shape. Ultimately cross braces can transfer the force of seismic waves back down to the ground, instead of letting the building take the hit. Builders can also reinforce the walls of buildings with additional vertical walls, or shear walls, that add stiffness to the frame of the building, allowing it to resist swaying or horizontal movements. </span></p>
<div id="attachment_13647" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" target="_blank" rel="noopener"><img class="wp-image-13647" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" alt="Base isolators are laid out for the base of a building." width="900" height="458" /></a><p class="wp-caption-text">Base isolators absorb much of the shock of seismic waves. (Source: <a href="http://vibration-isolation.embelton.com/engineered-solutions/swimming-pool-isolation/" target="_blank" rel="noopener">Embelton</a>)</p></div>
<p><span style="font-weight: 400;">Base isolation involves separating the building from the foundation so that the isolators to absorb shock from the earthquake. The isolators allow the building to move at a slower pace because they dissolve a large part of the shock. Moment-resisting frames also effectively dissipate energy from floors and roofs to the building’s foundation and the stiff yet flexible frames can change shape during an earthquake. Although more costly, moment-resisting frames enable buildings to withstand an earthquake with excessive horizontal movement. </span></p>
<h2><b>Putting it into practice with POSCO’s Steel House </b></h2>
<p><span style="font-weight: 400;">In September 2017, Young Bae Kim’s home in Gyeongju province, Korea was hit with a 5.8 magnitude earthquake, just 8.9 km from where the earthquake started. Surprisingly, Kim’s home was unscathed. “I could feel the ground shake, but the house was completely under control.” Kim expressed. </span></p>
<p><span style="font-weight: 400;">Kim lives in one of the </span><a href="https://newsroom.posco.com/en/poscos-steel-houses-go-beyond-just-helping-others/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Houses built by POSCO employees</span></a><span style="font-weight: 400;"> who volunteer to build homes and bridges for communities in need. Each Steel House is made with POSCO’s lightweight structural steel known for its durability, fire resistance and vibration resistance. The homes also incorporate PosMAC, a specialized galvanized steel that is 5 to 10 times more corrosion-resistant than standard steel and is more durable and affordable. </span></p>
<div id="attachment_13651" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg" target="_blank" rel="noopener"><img class="wp-image-13651" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg" alt="POSCO employees construct a steel house." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg 1300w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO Employees volunteer their time to build steel houses in rural communities.</p></div>
<p><span style="font-weight: 400;">Because all the Steel Houses survived the Gyeongju earthquake while other homes were damaged, more and more people in Korea are choosing steel for their homes over traditional building materials such as wood and concrete. The same trend can be observed in Japan, where earthquakes are much more frequent. In order to build more earthquake-resistant buildings, steel is still the best solution available. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://edition.cnn.com/style/article/earthquake-curtains-japan/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">CNN</span></a><span style="font-weight: 400;">.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Going Big: China’s Super-Sized Infrastructure</title>
				<link>https://newsroom.posco.com/en/going-big-chinas-super-sized-infrastructure/</link>
				<pubDate>Fri, 19 Jan 2018 16:10:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Beijing Capital International Airport]]></category>
		<category><![CDATA[big]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[chinese]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy industry]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gigawatt]]></category>
		<category><![CDATA[gigawatts]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Huangdao]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[infra]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Jiaozhou Bay Bridge]]></category>
		<category><![CDATA[Jiuquan]]></category>
		<category><![CDATA[Jiuquan Wind Power Base]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[megacities]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[New Century Global Center]]></category>
		<category><![CDATA[PEK]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[PORT]]></category>
		<category><![CDATA[Port of Shanghai]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Qingdao]]></category>
		<category><![CDATA[renewable]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[supersized]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Three Gorges Dam]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[wind]]></category>
		<category><![CDATA[wind turbine]]></category>
		<category><![CDATA[Yangtze River]]></category>
									<description><![CDATA[China is the largest steel producing country in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">China is the </span><a href="https://www.worldsteel.org/media-centre/press-releases/2017/world-steel-in-figures-2017.html" target="_blank" rel="noopener"><span style="font-weight: 400;">largest steel producing country</span></a><span style="font-weight: 400;"> in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building projects over the years to build up its economy and facilitate trade with other regions. </span></p>
<p><span style="font-weight: 400;">However, these building projects are on another level of huge, and with all the megacities popping up throughout the country, China boasts many of the biggest infrastructure projects in the world. Here’s the Steel Wire’s look at some of the most impressive to date.</span></p>
<h2><b>Three Gorges Dam</b></h2>
<p><span style="font-weight: 400;">China is home to the largest dam in the world, measuring 1.5 miles in length and sitting 60 (!) stories tall. The Three Gorges Dam took 1.92 million tons of rolled steel to complete, along with 10.82 million tons of cement and 1.6 million cubic meters of timber. The dam opened in 2003 on the Yangtze River and last year, generated a record-high </span><a href="https://www.thebalance.com/top-ten-largest-construction-projects-844370" target="_blank" rel="noopener"><span style="font-weight: 400;">97.8 billion kilowatt-hours</span></a><span style="font-weight: 400;"> of electricity, 4.35 percent higher than the previous year.</span></p>
<div id="attachment_13595" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg" target="_blank" rel="noopener"><img class="wp-image-13595" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg" alt="The Three Gorges Dam on the Yangtze River in China." width="1000" height="621" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-800x497.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-768x477.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Three Gorges Dam is the biggest dam in the world and is made up of 1.92 million tons of steel. (Source: <a href="https://en.wikipedia.org/wiki/Three_Gorges_Dam" target="_blank" rel="noopener">Wikipedia</a>)</p></div>
<h2><b>Beijing Capital International Airport</b></h2>
<p><span style="font-weight: 400;">Beijing Capital International Airport (PEK) was the second largest and busiest airport in the world in 2016, just behind the Hartsfield–Jackson Atlanta International Airport in the U.S. PEK recorded </span><a href="http://www.businessinsider.com/20-busiest-airports-in-the-world-2017-5/#no-2-beijing-capital-international-airport-pek-94393454-passengers-in-2016-19" target="_blank" rel="noopener"><span style="font-weight: 400;">94,393,454</span></a><span style="font-weight: 400;"> passengers that flew in and out in 2016, a 5 percent increase from 2015, and is easily the biggest airport in all of Asia. </span></p>
<div id="attachment_13590" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" target="_blank" rel="noopener"><img class="wp-image-13590" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" alt="Bird’s eye view of the runway at Beijing Capital International Airport in China." width="1000" height="500" /></a><p class="wp-caption-text">Beijing Capital International Airport is the biggest airport in Asia, and second in the world. (Source: <a href="https://www.topchinatravel.com/china-guide/the-largest-airport-in-china-beijing-capital-international-airport.htm" target="_blank" rel="noopener">Top China Travel</a>)</p></div>
<p><span style="font-weight: 400;">The first phase of the airport cost USD 3.5 billion and was completed in 2008, but in order to handle the growing number of passengers, an expansion project is planned for 2025. The estimated 5-year project will almost </span><a href="https://blogs.wsj.com/chinarealtime/2014/12/16/why-beijing-needs-a-new-13-billion-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">double PEK’s capacity</span></a><span style="font-weight: 400;"> and cost an additional USD 13 billion.   </span></p>
<h2><b>Jiaozhou Bay Bridge</b></h2>
<p><span style="font-weight: 400;">China is also home to the longest sea-crossing bridge in the world. The massive structure stretches over 26.4 miles and connects the cities of Qingdao and Huangdao. The 110ft width accommodates 6 traffic lanes that are supported by 5200 steel pillars.</span></p>
<div id="attachment_13592" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg" target="_blank" rel="noopener"><img class="wp-image-13592" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg" alt="Bird’s eye view of Jiaozhou Bay Bridge in China covered by clouds." width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiaozhou Bay Bridge is held up by 5200 steel pillars. (Source: <a href="https://feel-planet.com/jiaozhou-bay-bridge-china/" target="_blank" rel="noopener">Feel the Planet</a>)</p></div>
<p><span style="font-weight: 400;">The bridge first opened in 2011 and took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 2.3 </span></a><span style="font-weight: 400;">billion and over 10,000 workers to build. The Jiaozhou Bay Bridge also took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">450,000 tons</span></a><span style="font-weight: 400;"> of steel to complete, allowing the bridge to be able to withstand earthquakes up to 8.0 in magnitude, typhoons and the force from a 300,000-ton object.  </span></p>
<h2><b>Jiuquan Wind Power Base</b></h2>
<p><span style="font-weight: 400;">Not surprisingly, the largest wind farm in the world located in China. Jiuquan Wind Power Base is made up of 7,000 turbines that generate enough electricity to sustain a small country. The plant was approved in 2008, and the government has pledged an additional </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 17.4 billion</span></a><span style="font-weight: 400;"> by 2020 as part of the effort to develop China’s renewable energy industry. For now, only </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">3.3 percent</span></a><span style="font-weight: 400;"> of all the electricity generated in China comes from wind turbines. With the additional investment, Jiuquan Wind Power Base will be able to generate a massive 20 gigawatts of sustainable electricity. </span></p>
<div id="attachment_13594" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg" target="_blank" rel="noopener"><img class="wp-image-13594" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg" alt="The Jiuquan Wind Power Base in China at sunset." width="1000" height="523" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-800x418.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-768x402.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg 1050w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiuquan Wind Power Base generates enough energy to power a small nation. (Source: <a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<h2><b>New Century Global Center</b></h2>
<p><span style="font-weight: 400;">What does the biggest building in the world look like? A mini country. Located in Chengdu, Sichuan province, the New Century Global Center combines a shopping mall, water park, hotels, movie theaters, offices, restaurants, ice rink and more into </span><a href="http://www.dailymail.co.uk/news/article-2360182/Take-look-inside-worlds-biggest-building-Chinese-dome-houses-shopping-centre-Mediterranean-village-water-park--ice-skating-rink-multiple-hotels.html" target="_blank" rel="noopener"><span style="font-weight: 400;">19 million sq.ft.</span></a><span style="font-weight: 400;"> of space. The structure is made of glass and steel and measures 500 meters long, 400 meters wide and 100 meters high. Designed by architect Zaha Hadid, it even has artificial sun for the perfect weather, 24 hours a day. </span></p>
<div id="attachment_13593" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13593 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" alt="Inside look at the New Century Global Center in China." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The New Century Global Center located in Chengdu is the largest city in the world. (Source: <a href="https://www.thousandwonders.net/photo/5077" target="_blank" rel="noopener">Thousand Wonders</a>)</p></div>
<h2><b>Port of Shanghai</b></h2>
<p><span style="font-weight: 400;">The world’s biggest ports are mostly located in China, and the biggest one is the Port of Shanghai. In 2012, </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">744 million</span></a><span style="font-weight: 400;"> tonnes of cargo and </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">32.5 million</span></a><span style="font-weight: 400;"> twenty-foot equivalent units (TEUs) of steel containers passed through the port. The entire area of the port on the Yangtze River covers 3,619km² comprised of 3 main ports: Wusongkou, Waigaoqiao and Yangshan Deep-Water Port. About 25 percent of China’s trade passes through the Port of Shanghai, or 2,000 steel container ships per month. </span></p>
<div id="attachment_13596" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" target="_blank" rel="noopener"><img class="wp-image-13596 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" alt="The Port of Shanghai at night time." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Port of Shanghai is the largest port in the world and a quarter of China’s trade passes through it. (Source: <a href="https://tax.thomsonreuters.com/blog/onesource/global-trade/free-trade-agreement-fta-automation/" target="_blank" rel="noopener">Thomson Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Most recently, the 4th phase of the Yangshan Deep-Water Port was completed, making it the largest automated port in the world. It spans across 2.23 million square meters, and can automatically handle 4 million standard containers per year, or 25 per hour. It was also built to accommodate the heaviest ships in the world. </span></p>
<p><span style="font-weight: 400;">China is using its steel to build up the country’s infrastructure, and set world records along the way. Besides being impressive in size, the structures are expected to contribute to greater connectivity and economic prosperity throughout China. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.morganstanley.com/ideas/china-small-cities-economic-growth" target="_blank" rel="noopener"><span style="font-weight: 400;">Morgan Stanley</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Sustainability Matters: Staying Competitive in Today’s Global Economy</title>
				<link>https://newsroom.posco.com/en/sustainability-matters-staying-competitive-todays-global-economy/</link>
				<pubDate>Tue, 09 Jan 2018 22:54:28 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[air pollution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[Beautiful China]]></category>
		<category><![CDATA[blast furnace]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[develop]]></category>
		<category><![CDATA[developing]]></category>
		<category><![CDATA[developing countries]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[economic competitiveness]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy security]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[environmental policy]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[FINEX]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global economy]]></category>
		<category><![CDATA[global energy demand]]></category>
		<category><![CDATA[global pollution]]></category>
		<category><![CDATA[globalization]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[import]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[industrial competitiveness]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[innovate]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[Materials]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[molten iron]]></category>
		<category><![CDATA[natural gas]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[renewable]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[resource]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[stringent regulations]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable business]]></category>
		<category><![CDATA[sustainable materials]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[Xi Jingping]]></category>
									<description><![CDATA[An age-old debate exists for and against environmental regulations. Many proponents argue that the environment must be protected at all costs because it is a]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">An age-old debate exists for and against environmental regulations. Many proponents argue that the environment must be protected at all costs because it is a finite resource. Opponents argue that stringent regulations will only decrease the competitiveness of firms, especially in the wake of globalization.</span></p>
<h2><b>The U-Shaped Relationship </b></h2>
<p><span style="font-weight: 400;">However, the argument is not so black and white according to Spyridon Stavropoulos, Ronald Wall and Yuanze Xu’s </span><a href="http://www.tandfonline.com/doi/full/10.1080/00036846.2017.1363858" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Environmental regulations and industrial competitiveness: evidence from China</span></i></a><i><span style="font-weight: 400;">. </span></i><span style="font-weight: 400;">The study suggests that the relationship between stringent economic regulations and industrial (or economic) competitiveness is U-shaped. Meaning, initially, stringent regulations will increase the cost of production and make companies less profitable, but after a certain turning point, companies will be forced to adapt and innovate, thus becoming more competitive in the long run. </span></p>
<div id="attachment_13517" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg" target="_blank" rel="noopener"><img class="wp-image-13517 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg" alt="An activist protests for forests. " width="1000" height="678" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist-800x542.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist-768x521.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Many activists sit on both sides of the debate. (Source: <a href="http://www.ethical.org.au/consumer/ethicalshopper/christmas.html" target="_blank" rel="noopener">Ethical Shopper</a>)</p></div>
<p><span style="font-weight: 400;">When regulation policies are consistent over a long period of time, companies are forced to tackle the root of the problem, instead of focusing on meeting certain numbers. In today’s global economy, many governments have already begun to implement stringent economic regulations that only look to get tighter in the future. In such a context, companies that choose to innovate and come up with solutions to global pollution problems will come out more competitive in the end.</span></p>
<h2><b>Sustainability Equals Competitiveness</b></h2>
<p><span style="font-weight: 400;">Looking at major economic players around the world, it’s safe to say that environmental sustainability is a common topic on each of their respective national agendas. Pressing national challenges are tied to the environment in one way or another. For example, many countries are shifting their policies to ensure energy security. Countries that import most of their energy from external regions are subject to volatile prices and thus unstable economies. Thus, governments are actively supporting companies that can cultivate domestic, renewable energy sources. Another, more obvious, example is the direct link between pollution and health risks. </span></p>
<p><span style="font-weight: 400;">China is the fastest developing country in the world, and by 2035, it will be responsible for </span><a href="https://www.google.co.kr/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=24&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwiS_e6Bj73YAhWBX5QKHeoICIg4FBAWCDcwAw&amp;url=http%3A%2F%2Fapcoworldwide.com%2Fblog%2Fdetail%2Fapcoforum%2F2018%2F01%2F01%2Fbeginning-of-a-new-era-15-watch-outs-for-china-in-2018&amp;usg=AOvVaw1KebSXP_YK__0vkD0bZqAz" target="_blank" rel="noopener"><span style="font-weight: 400;">28 percent</span></a><span style="font-weight: 400;"> of the total global energy demand. China also happens to be almost completely dependent on energy imports. Subsequently, the government has started a variety of government programs to boost sustainability as part of President Xi Jinping’s pledge to build a “</span><a href="https://www.latham.london/2017/10/president-xi-jinping-pledges-sustainable-development-to-build-a-beautiful-china/" target="_blank" rel="noopener"><span style="font-weight: 400;">Beautiful China</span></a><span style="font-weight: 400;">”. These policies also come in the wake of shocking statistics: in 2015, pollution led to </span><a href="http://time.com/4989641/water-air-pollution-deaths/" target="_blank" rel="noopener"><span style="font-weight: 400;">1.8 million</span></a><span style="font-weight: 400;"> premature deaths in China. </span></p>
<div id="attachment_13516" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping.jpg" target="_blank" rel="noopener"><img class="wp-image-13516" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-1024x672.jpg" alt="Chinese President Xi Jinping speaking at a podium. " width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-768x504.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Chinese President Xi Jinping laid out a 2-step plan to achieve a “Beautiful China.” (Source: <a href="https://newsgru.com/xi-jinping-declares-chinas-new-era/" target="_blank" rel="noopener">News Gru</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Sustainable Steelmaker</b></h2>
<p><span style="font-weight: 400;">Even with strong government commitment and plenty of programs to support sustainable business, most developing countries lack affordable renewable energy sources and the technology to apply those sources to existing production processes. Nevertheless, the world is changing and only those that adapt and innovate survive and thrive. That’s exactly what POSCO did starting back in 2007. </span></p>
<h3><b>FINEX: A Game Changer </b></h3>
<p><span style="font-weight: 400;">POSCO came up with a new molten iron production technology called FINEX. The technology allows molten iron and non-coking coal to be produced directly in a blast furnace during the iron-making process. It is different from the conventional blast furnace process, as it combines the coking plant, sinter plant and blast furnace into a single iron-making unit. This lowers production costs and reduces harmful emissions. </span></p>
<div id="attachment_13518" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX.jpg" target="_blank" rel="noopener"><img class="wp-image-13518" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-1024x433.jpg" alt="Red hot molten steel getting rolled." width="1000" height="423" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX.jpg 1300w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">FINEX is a sustainable game-changer for steel production.</p></div>
<p><span style="font-weight: 400;">Ultimately, FINEX is one of the most cost-effective and eco-friendly ways to make steel. The technology mitigates the use of C02, has the lowest process-related emission rates and preserves resources through the use of a wide range of iron ores and non-coking coals. </span><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">FINEX reduces SOx and NOx emissions</span></a><span style="font-weight: 400;"> by 40 and 15 percent respectively, and fine dust particles can be reduced by 34 percent compared to traditional blast furnaces. Furthermore, the by-products from the process generate highly valuable export gas that can be used for various purposes like electric power generation or natural gas substitution.</span></p>
<p><span style="font-weight: 400;">On December 7, 2017, POSCO reached </span><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">20 million cumulative tons</span></a><span style="font-weight: 400;"> of molten iron production using the FINEX technology. POSCO is not the only company enjoying the benefits of sustainable competitiveness &#8211; POSCO’s manufacturing partners can see lower emissions levels when </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">evaluating the entire life cycle</span></a><span style="font-weight: 400;"> of their products. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO Reaches 20 Million Tons of Production Using FINEX Technology</b></a></p>
<p><span style="font-weight: 400;">Sustainability is no longer just jargon. As environmental issues are intricately tied to the economy and even national security, governments around the world will be actively supporting sustainable companies in the years to come. Companies can expect sustainability and competitiveness to become interchangeable terms in the near future.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>POSCO Puts the “Green” in Green Shipping</title>
				<link>https://newsroom.posco.com/en/posco-puts-green-green-shipping/</link>
				<pubDate>Thu, 04 Jan 2018 20:01:42 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[Carbon Dioxide]]></category>
		<category><![CDATA[Carrier]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[cost-efficient]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Donghae]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gangwon-do]]></category>
		<category><![CDATA[Gas Asia Summit]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[Green Iris]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[high manganese steel]]></category>
		<category><![CDATA[high-manganese]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Ilsin Logistics]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[largest carrier]]></category>
		<category><![CDATA[LNG]]></category>
		<category><![CDATA[lng fuel]]></category>
		<category><![CDATA[lng tank]]></category>
		<category><![CDATA[LNG tanks]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[nickel]]></category>
		<category><![CDATA[nickel steel]]></category>
		<category><![CDATA[nitrogen]]></category>
		<category><![CDATA[nitrogen oxides]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[pohang]]></category>
		<category><![CDATA[Pohang Steel Works]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[ship]]></category>
		<category><![CDATA[Shipping]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel alloy]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sulfur]]></category>
		<category><![CDATA[sulfur oxides]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[vessel]]></category>
									<description><![CDATA[Last December, POSCO and Ilsin Logistics held a christening ceremony for “Green Iris,” an LNG-powered bulk carrier. Green Iris is equipped with an LNG fuel]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last December, POSCO and </span><a href="https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=107145202" target="_blank"><span style="font-weight: 400;">Ilsin Logistics</span></a><span style="font-weight: 400;"> held a christening ceremony for “Green Iris,” an LNG-powered bulk carrier. Green Iris is equipped with an LNG fuel tank made of POSCO&#8217;s high manganese steel, giving it its green name. Also, at 50,000 dwt, it is the largest carrier in the world. </span></p>
<p><span style="font-weight: 400;">Upon completion, the Green Iris will transport limestones from the port of Donghae in Gangwon-do to Gwangyang Works from the beginning of 2018. </span></p>
<p><span style="font-weight: 400;">POSCO’s high manganese steel allows the fuel tank to withstand temperatures as low as -196℃, so that it can store and transfer LNG. Moreover, it is highly weldable and cost-efficient compared to other common materials for LNG fuel tanks such as nickel steel or aluminum alloys. </span></p>
<p><span style="font-weight: 400;">POSCO developed the technology for its high manganese steel after 10 years of research since the late 2000s. Now, it is one of POSCO’s leading World Premium Products (WPP). Due to strengthening environmental regulations worldwide on emissions of sulfur oxides, nitrogen oxides and carbon dioxide from vessels, demand for high manganese steel for LNG tanks are expected to increase dramatically.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.gasasiasummit.com/file/1824" target="_blank"><span style="font-weight: 400;">Gas Asia Summit</span></a><span style="font-weight: 400;">. </span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Building on a Year of Success: POSCO’s Top 9 News of 2017</title>
				<link>https://newsroom.posco.com/en/building-year-success-poscos-top-9-news-2017/</link>
				<pubDate>Thu, 04 Jan 2018 16:51:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017]]></category>
		<category><![CDATA[2017 global ev materials forum]]></category>
		<category><![CDATA[7CGL]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[competitive]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[Corporate Knights]]></category>
		<category><![CDATA[Corporate Knights Global]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[evs]]></category>
		<category><![CDATA[ferroalloys]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[giga]]></category>
		<category><![CDATA[giga-level]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[gwangyang]]></category>
		<category><![CDATA[Gwangyang Korea]]></category>
		<category><![CDATA[high manganese steel]]></category>
		<category><![CDATA[high-manganese]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[KRW]]></category>
		<category><![CDATA[liquid manganese]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[lithium extraction]]></category>
		<category><![CDATA[lithium ion]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[Materials]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[most competitive]]></category>
		<category><![CDATA[most competitive steelmaker]]></category>
		<category><![CDATA[operating profits]]></category>
		<category><![CDATA[Phna]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[pohang]]></category>
		<category><![CDATA[pohang blast furnace no.3]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO 7GCL]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[POSCO M-tech]]></category>
		<category><![CDATA[PosLM]]></category>
		<category><![CDATA[PosLX]]></category>
		<category><![CDATA[PosLX plant]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[production time]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[Raw materials]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[secondary batteries]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[smart factories]]></category>
		<category><![CDATA[Smart Factory]]></category>
		<category><![CDATA[smart posco forum]]></category>
		<category><![CDATA[smart POSCO Forum 2017]]></category>
		<category><![CDATA[smartization]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[trillion]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV commercial]]></category>
									<description><![CDATA[Happy new year from the Steel Wire! It’s a new year and new chance to accomplish those new year’s resolutions, but success is often built on past achievements.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Happy new year from the Steel Wire! It’s a new year and new chance to accomplish those new year’s resolutions, but success is often built on past achievements. POSCO plans to build on all of its achievements in the past year to continue growing in 2018. Check out some of the most successful moments of 2017. </span></p>
<h2><b>1. #Winning &#8211; competitiveness and sustainability</b></h2>
<p><span style="font-weight: 400;">POSCO was recently named the world&#8217;s</span><a href="https://newsroom.posco.com/en/named-worlds-competitive-steelmaker-wsd/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> most competitive steelmaker</span></a><span style="font-weight: 400;"> for the eighth consecutive year by </span><a href="http://www.worldsteeldynamics.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Dynamics</span></a><span style="font-weight: 400;"> (WSD). POSCO again took home the gold with the highest scores in five categories including innovative technology, cost reduction, skill level of labor, restructuring and investment environment. </span></p>
<div id="attachment_13502" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks.jpg" target="_blank" rel="noopener"><img class="wp-image-13502" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-1024x433.jpg" alt="Fireworks light up the night sky." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is the world’s most competitive steelmaker.</p></div>
<p><span style="font-weight: 400;">Not only did POSCO come out on top for competitiveness, the company was ranked 35th among the “Global 100 Most Sustainable Corporations in the World in 2017,” by Toronto-based magazine and research firm </span><a href="http://www.corporateknights.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Corporate Knights</span></a><span style="font-weight: 400;">. The list was announced in early 2017 at the World Economic Forum in Davos, Switzerland. This is the third consecutive year POSCO made the list with outstanding scores in safety, environment and the salary levels of employees. </span></p>
<h2><b>2. Joining the trillion club</b></h2>
<p><span style="font-weight: 400;">POSCO entered the trillion club twice in 2017 as it recorded USD 1.283 billion (KRW 1.365 trillion) of operating profits in the first quarter, and USD 1.0581 billion (KRW 1.1257 trillion) in the third quarter based on its consolidated operating profit. Even in the midst of global oversupply and governments opting for protectionist policies, POSCO’s profits were unscathed. Much of the credit is owed to the company’s steel and non-steel affiliates overseas with strong sales performances. The consolidated debt-to-equity ratio was the lowest since 2010 and the non-consolidated debt-to-equity ratio was at its lowest ever. </span></p>
<div id="attachment_13503" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit.jpg" target="_blank" rel="noopener"><img class="wp-image-13503" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-1024x433.jpg" alt="Image representative of graphs and stock prices." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO recorded an operating profit over KRW 1 trillion in the first and third quarter of 2017.</p></div>
<p><span style="font-weight: 400;">To add, international credit rating agency </span><a href="https://www.standardandpoors.com/en_US/web/guest/home" target="_blank" rel="noopener"><span style="font-weight: 400;">S&amp;P</span></a><span style="font-weight: 400;"> upgraded </span><a href="https://newsroom.posco.com/en/sp-upgrades-poscos-outlook-stable/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO&#8217;s BBB-plus credit rating outlook to “stable” </span></a><span style="font-weight: 400;">last February, and </span><a href="https://www.moodys.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Moody&#8217;s</span></a><span style="font-weight: 400;"> also upgraded POSCO’s long-term corporate credit rating outlook to </span><a href="https://newsroom.posco.com/en/moodys-upgrades-poscos-credit-rating-outlook-positive/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">“positive” on October 26</span></a><span style="font-weight: 400;">. </span></p>
<h2><b>3. Everything’s bigger in&#8230;POSCO</b></h2>
<p><span style="font-weight: 400;">Last June, after 102 days of repair, <a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Pohang Blast Furnace No.3</a> became the world’s fifth-largest blast furnace. Its internal volume expanded from 4350㎥ to 5600㎥, allowing the super-sized blast furnace to put out 15,000 tons of molten metal daily. POSCO currently operates five super-sized blast furnaces, or blast furnaces sized 5500㎥ or larger. </span></p>
<div id="attachment_13504" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13504" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-1024x433.jpg" alt="Pohang Blast Furnace No. 3 under construction." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">Pohang Blast Furnace No. 3 under construction.</p></div>
<p><span style="font-weight: 400;">POSCO further upgraded Pohang Blast Furnace No.3 by adding in AI capabilities. It is now equipped with smart technology that can control the internal state of the blast furnace automatically, and smart sensors can now predict accidents before they happen, extending the lifespan of the furnace. Furthermore, POSCO plans to collect big data from the blast furnace and use it to develop fully smart blast furnaces in the future. </span></p>
<h2><b>4. The smarter the better</b></h2>
<p><span style="font-weight: 400;">Since his taking up the CEO position in 2014, POSCO CEO Ohjoon Kwon has repeatedly expressed his vision for securing future competitiveness through smart solutions. The company even started a smartization training course for employees and held the <a href="https://newsroom.posco.com/en/posco-expands-smartization-clients-affiliates/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Smart POSCO Forum 2017</a> last July to share its insights and progress with clients and affiliates.</span></p>
<div id="attachment_13498" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg" target="_blank" rel="noopener"><img class="wp-image-13498" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg" alt="A worker in a smart factory controlling robots with a smart tablet." width="600" height="244" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg 970w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing-800x326.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing-768x313.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is gaining a competitive edge through smart solutions. (Source: <a href="http://www.globaltrademag.com/global-trade-daily/policymakers-need-bolster-smart-manufacturing" target="_blank" rel="noopener">Global Trade Magazine</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, POSCO also supported a smart talent training project customized for SMEs. The program included job training for AI and big data application technologies. Going forward, POSCO plans to build a “Smart Industry” to increase steel competitiveness and create new business opportunities with new, smart technologies.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">How Factories Produce Steel- the Smart Way</a></strong></p>
<h2><b>5. Getting in on electric vehicles</b></h2>
<p><span style="font-weight: 400;">The market for electric vehicles (EVs) is an exciting one with so many companies investing in new technologies. POSCO also hopes to extend its customized material and technology solutions to EV manufacturers. Last October, the company held the </span><a href="https://newsroom.posco.com/en/posco-automakers-solution-partner-age-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Global EV Materials Forum</span></a><span style="font-weight: 400;"> to showcase four of its core business areas: lightweight bodies, batteries, motors and charging infrastructure. More than 380 clients took part in the forum to learn about emerging trends and POSCO’s products and services including POSCO GIGA STEEL and commercially produced lithium batteries for EVs. </span></p>
<div id="attachment_13492" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg" target="_blank" rel="noopener"><img class="wp-image-13492" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg" alt="An electric vehicle being charged." width="600" height="387" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle-768x495.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is a solutions provider for EV manufacturers. (Source: <a href="https://www.bloomberg.com/gadfly/articles/2017-07-13/electric-vehicle-takeover-think-different" target="_blank" rel="noopener">Bloomberg</a>)</p></div>
<p>&nbsp;</p>
<h2><b>6. POSCO’s new marketing approach</b></h2>
<p><span style="font-weight: 400;">For the first time ever, POSCO created and aired a TV commercial highlighting a specific product, instead of its corporate brand. This marks POSCO’s first B2C marketing effort and features the company’s innovative auto steel, POSCO GIGA STEEL. The commercial compares POSCO GIGA STEEL to aluminum, another widely-used lightweight material in a visual demonstration so that everyday drivers can better understand the benefits of a stronger yet lighter material. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/AuibHcF8Jjs?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>7. Going for 10 million tons of automotive steel</b></h2>
<p><span style="font-weight: 400;">On April 26, </span><a href="https://newsroom.posco.com/en/posco-completes-automotive-steel-plant-exclusively-posco-giga-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO completed 7CGL</span></a><span style="font-weight: 400;">, a new steel production facility in Gwangyang, Korea, designed exclusively for the production of POSCO GIGA STEEL. 7CGL has an annual capacity of 500,000 tons and is the world&#8217;s first plant capable of producing both 1.5 giga-level galva-annealed (GA) and galvanized (GI) steel sheets. </span></p>
<div id="attachment_13491" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/7CGL.jpg" target="_blank" rel="noopener"><img class="wp-image-13491" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/7CGL.jpg" alt="Groundbreaking ceremony for POSCO’s 7CGL." width="600" height="363" /></a><p class="wp-caption-text">POSCO Completed 7CGL on April 26, 2017. (Source: <a href="http://businesskorea.co.kr/english/news/industry/11932-car-steel-posco-expand-high-end-auto-steel-production" target="_blank" rel="noopener">Business Korea</a>)</p></div>
<p><span style="font-weight: 400;">In addition, POSCO managed to reduce investment funds and secure cost competitiveness by designing and constructing 7CGL’s core facilities based on accumulated facility technologies and operating know-how. The 7CGL is POSCO&#8217;s 12th plant exclusively for automotive steel sheets, and POSCO aims to sell 10 million tons of automotive steel in 2018 globally.  </span></p>
<h2><b>8. Setting new records with high manganese</b></h2>
<p><span style="font-weight: 400;">POSCO became the first company in the world to commercialize the technology for producing high manganese using fusible ferroalloys. The technology took KRW 5.5 billion of research and development costs and four years to complete.</span></p>
<div id="attachment_13493" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/High-Manganese.jpg" target="_blank" rel="noopener"><img class="wp-image-13493" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/High-Manganese.jpg" alt="Manganese. " width="600" height="291" /></a><p class="wp-caption-text">POSCO is the first company in the world to commercialize its high manganese production technology. (Source: <a href="http://www.eramet.com/en/our-activities/extracting-generating-value/manganese/our-products/mma-high-manganese-lumpy-ore" target="_blank" rel="noopener">Eramet</a>)</p></div>
<p><span style="font-weight: 400;">The core part of POSCO&#8217;s high manganese production process is PosLM (POSCO Liquid Manganese), a special holding furnace that stores manganese ferroalloys in a fusible state. POSCO’s technology <a href="https://newsroom.posco.com/en/posco-cuts-production-time-half-manganese-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">reduces the production time</a> for high manganese steel by more than 50 percent as well as increases slab production efficiency. PosLM was jointly researched and developed by the Institute of Technology and POSCO M-tech. </span></p>
<h2><b>9. Bringing home the lithium </b></h2>
<p><span style="font-weight: 400;">On February 7, POSCO opened its <a href="https://newsroom.posco.com/en/steel-company-changing-rechargeable-battery-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">PosLX</a> (POSCO Lithium Extraction) plant with an annual capacity of 2,500 tons. The plant is the first plant in Korea capable of commercial lithium production. The technology took 7 years to perfect, but it was well worth it. The production process for high purity lithium now takes just 3 months, compared to the previous 12 to 18 months. </span></p>
<div id="attachment_13494" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg" target="_blank" rel="noopener"><img class="wp-image-13494" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg" alt="Mounds of lithium salts." width="600" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium-768x512.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is making lithium extraction more efficient and sustainable. (Source: <a href="http://www.mining.com/web/is-the-lithium-bubble-about-to-burst/" target="_blank" rel="noopener">Mining</a>)</p></div>
<p><span style="font-weight: 400;">In the past, Korean manufacturers imported the entire quantity of lithium they needed. With POSCO’s PosLX plant, partners now have access to a local supply of lithium. Moreover, POSCO plans to use lithium phosphate extracted from wasted secondary batteries as raw materials, in keeping with the company’s sustainability standards. </span></p>
<p><span style="font-weight: 400;">POSCO will continue building on a successful 2017 in the new year, by tackling new challenges and continuing to provide its partners with customized and optimal solutions in all business areas. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://hitechbuildingsolution.com/construction-materials/new-materials-for-building-construction/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hitech Building Solutions</span></a><span style="font-weight: 400;">.</span><b></b></p>
]]></content:encoded>
																				</item>
					<item>
				<title>POSCO Family Kick-off Meeting 2018: A Message from the CEO</title>
				<link>https://newsroom.posco.com/en/posco-family-kick-off-meeting-2018-message-ceo/</link>
				<pubDate>Tue, 02 Jan 2018 20:44:45 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[50th anniversary]]></category>
		<category><![CDATA[affiliates]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy sector]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[financial restructuring]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[future strategy]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[growth engine]]></category>
		<category><![CDATA[growth engines]]></category>
		<category><![CDATA[happy new year]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[inauguration]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[kick off]]></category>
		<category><![CDATA[kick off meeting 2018]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[KRW]]></category>
		<category><![CDATA[Kwon Ohjoon]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[new year's message]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[pohang]]></category>
		<category><![CDATA[POSCO CEO]]></category>
		<category><![CDATA[POSCO CEO Kwon Ohjoon]]></category>
		<category><![CDATA[POSCO Family Kick-off Meeting 2018]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[restructure]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[smart factories]]></category>
		<category><![CDATA[smartization]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[trillion]]></category>
		<category><![CDATA[vision]]></category>
									<description><![CDATA[This year marks a special milestone for POSCO as the company celebrates its 50th anniversary. It has also been 4 years since POSCO CEO Kwon Ohjoon’s]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year marks a special milestone for POSCO as the company celebrates its 50th anniversary. It has also been 4 years since POSCO CEO Kwon Ohjoon’s <a href="https://newsroom.posco.com/en/inauguration-oh-joon-kwon-vision-posco-great/?utm_source=blog&amp;utm_medium=social" target="_blank">inauguration </a>as CEO back in 2014, and he has since implemented numerous positive changes. Here are the results of POSCO’s successful restructuring over the past 4 years as well as the company’s vision for the future.</span></p>
<h2><b>Since 2014, POSCO successfully completed 150 cases of restructuring. </b></h2>
<p><span style="font-weight: 400;">Back in the 2000s, POSCO suffered its worst financial crisis due to failed investments in growing businesses. Its consolidated operating profit, which exceeded KRW 7 trillion at one time, recently fell to about KRW 2.5 trillion. POSCO’s cash on hand, which peaked at more than KRW 8 trillion, declined to nearly KRW 5 trillion, and credit ratings worsened as well. </span></p>
<p><span style="font-weight: 400;">That’s when CEO Kwon implemented the <a href="https://newsroom.posco.com/en/celebrating-year-achievement-innovation-posco-festival-2016/?utm_source=blog&amp;utm_medium=social" target="_blank">Innovation POSCO</a> (IP) 1.0 and 2.0 projects successively to innovate the company’s financial structure and began broad-based restructuring. CEO Kwon recalls, &#8220;POSCO sold its non-core steel business, and merged similar businesses to increase efficiency and eliminate waste. We also liquidated low-yielding substandard businesses to prevent the aggravation of insolvency.” </span></p>
<p><span style="font-weight: 400;">As a result, the number of POSCO’s domestic affiliates decreased from 71 to 38, and the number of its overseas affiliates declined from 181 to 124. The company also recovered KRW 7 trillion over the 4-year period, and prevented annual losses of about KRW 400 billion.</span></p>
<p><span style="font-weight: 400;">Moreover, POSCO’s consolidated cash on hand increased to KRW 8.55 trillion at the end of the third quarter, repaid its debts by more than KRW 5 trillion and POSCO’s consolidated debt ratio dwindled to 67.6 percent, the lowest since 2010. Moody’s, an international credit rating agency, recently upgraded the forecast for POSCO’s issuer rating, Baa2, from negative to stable, and then to positive, and predicted that POSCO’s financial health will continue to improve in the next 1-2 years.</span></p>
<h2><b>POSCO’s Future growth strategy is two-track: smartization and development of new growth engines. </b></h2>
<p><span style="font-weight: 400;">CEO Kwon expressed his vision for the company In 2018 and beyond. He said, “POSCO plans to implement <a href="https://newsroom.posco.com/en/posco-expands-smartization-clients-affiliates/?utm_source=blog&amp;utm_medium=social" target="_blank">smartization </a>with efforts such as combining ICT with its core businesses, ranging from steel and energy to construction and chemicals to develop newly converged businesses to lead the 4th Industrial Revolution.” </span></p>
<div id="attachment_13530" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon.jpg" target="_blank"><img class="wp-image-13530 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon.jpg" alt="CEO Kwon delivering his new year’s message at the POSCO Family Kick-off Meeting 2018 held at the Head Office in Pohang on January 2." width="960" height="726" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon-800x605.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon-768x581.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">CEO Kwon delivering his new year’s message at the POSCO Family Kick-off Meeting 2018.</p></div>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/building-year-success-poscos-top-9-news-2017/?utm_source=blog&amp;utm_medium=social" target="_blank">Building on a Year of Success: POSCO’s Top 9 News of 2017</a></strong></p>
<p><span style="font-weight: 400;">The company will also accelerate the development of smart factories utilizing big data and artificial intelligence, and further enhance core processes for environmentally-friendly, highly-efficient and future-oriented steel mills. </span></p>
<p><span style="font-weight: 400;">In addition, CEO Kwon mentioned that POSCO will carry out new growth businesses this year in the energy and materials sectors. In the energy sector, POSCO will work to stabilize its power generation business, and expand its LNG midstream business by developing the Gwangyang LNG Terminal into the energy hub of Northeast Asia. POSCO is also planning to increase investments in renewable energy and seek business opportunities in line with government policies to reduce greenhouse gas emissions. </span></p>
<p><span style="font-weight: 400;">The company will also work to secure stable supplies of saline water and ores containing <a href="https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/?utm_source=blog&amp;utm_medium=social" target="_blank">lithium </a>in South America and Australia for its lithium business. It also plans to build accompanying infrastructure for mass production.</span></p>
<p><span style="font-weight: 400;">POSCO will also develop its own manufacturing processes for <a href="https://newsroom.posco.com/en/posco-increases-investments-cathode-materials-business/?utm_source=blog&amp;utm_medium=social" target="_blank">high-capacity cathode</a> and <a href="https://newsroom.posco.com/en/posco-build-smart-factory-high-quality-anode-production/?utm_source=blog&amp;utm_medium=social" target="_blank">anode </a>materials used in secondary cells, and work to increase the sales of electric vehicles at home and abroad. </span></p>
<div id="attachment_13529" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees.jpg" target="_blank"><img class="wp-image-13529 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees.jpg" alt="CEO Kwon is exchanging new year's greetings with employees after the kick-off meeting." width="960" height="684" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees-800x570.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees-768x547.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon greets employees after the kick-off meeting.</p></div>
<p><span style="font-weight: 400;">To close the event, CEO Kwon remarked, “For the next 50 years, let’s make greater efforts toward our goals with a clear and long-term perspective.”</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>The Steel Wire&#8217;s Top 7 Stories of 2017</title>
				<link>https://newsroom.posco.com/en/steel-wires-top-7-stories-2017/</link>
				<pubDate>Fri, 29 Dec 2017 21:42:56 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017]]></category>
		<category><![CDATA[2017 global ev materials forum]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[automotive market]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[best stories]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog stories]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[evs]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[GM POSCO]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[high-tech]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[lithium ion]]></category>
		<category><![CDATA[lithium-ion battery]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[manufacturing industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[most popular]]></category>
		<category><![CDATA[most-read]]></category>
		<category><![CDATA[Naim Josefi]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[pohang blast furnace no.3]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[POSCO Maharashtra]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[smart factories]]></category>
		<category><![CDATA[Smart Factory]]></category>
		<category><![CDATA[solution]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[Steel dresses]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel mill]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[steel wire]]></category>
		<category><![CDATA[steelmaker]]></category>
		<category><![CDATA[steelmaking]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[top news]]></category>
		<category><![CDATA[top stories]]></category>
									<description><![CDATA[Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list. &#160; #1 How Smart]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list.</span></p>
<div id="attachment_13468" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" target="_blank" rel="noopener"><img class="wp-image-13468" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" alt="Robots in a smart manufacturing industry." width="900" height="602" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-800x535.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-768x513.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-1024x685.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Smart factories are bringing AI, IoT and Big Data to the manufacturing industry.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/how-smart-factories-are-redefining-the-manufacturing-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#1 How Smart Factories are Changing the Manufacturing Industry </b></a></h2>
<p><span style="font-weight: 400;">The Fourth Industrial Revolution is bringing AI, IoT and other automated technologies into people’s lives and changing the way they live and interact with one another. It is also bringing about change in the manufacturing industry as more companies embrace smart factories to further enhance efficiency, performance and safety. Take a deeper look at how smart factories are reinventing the manufacturing industry. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How Factories Produce Steel- the Smart Way</b></a></p>
<div id="attachment_13467" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" target="_blank" rel="noopener"><img class="wp-image-13467" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" alt="POSCO GIGA STEEL on display." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO GIGA STEEL also offers electric vehicle manufacturers a lightweight material solution.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#2 POSCO GIGA STEEL Increases Strength, Improves Safety in Autos</b></a></h2>
<p><span style="font-weight: 400;">This year, POSCO GIGA STEEL set a new, industry standard for strength and formability for auto steel. The advanced high-strength steel (AHSS) is an automaker’s dream come true as it falls into the strongest category of steel commercially available today. Plus, its lightweight property makes it the perfect solution for manufacturers trying to design safe, high-performing and sustainable vehicles. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-expert-steel-achieved-peak-lightweighting-2/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Has Steel Achieved Its Peak in Lightweighting?</b></a></p>
<div id="attachment_13470" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13470" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg" alt="Lithium-ion battery in an iPhone." width="900" height="503" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-800x447.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-768x430.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg 1500w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Lithium-ion batteries are found in some of the most popular devices available today. (Source: <a href="http://bgr.com/2016/01/12/lithium-ion-battery-stanford-researchers/" target="_blank" rel="noopener">BGR</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#3 POSCO’s Innovation Shapes the Ever-Growing Lithium Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO is the world’s 5th largest steel producer, but it’s got more up its sleeves than just steel. This year, POSCO developed game-changing technology that extracts lithium from water in just 8 hours to one month. Traditionally the task takes anywhere from 12 to 18 months. To add, the new technology can achieve a purity rate of 99.9 percent and increases the lithium recovery rate to over 80 percent.</span></p>
<p><span style="font-weight: 400;">Lithium is a central component in rechargeable batteries for electronics such as smartphones, laptops and most importantly, electric vehicles (EVs). Heading into 2018, POSCO is well-positioned to be an industry leader in a rapidly-growing market for EV batteries. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</b></a></p>
<div id="attachment_13469" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" target="_blank" rel="noopener"><img class="wp-image-13469" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" alt="POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3 during the opening ceremony." width="900" height="666" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#4 POSCO Gets “Smart” with Pohang Blast Furnace No.3</b></a></h2>
<p><span style="font-weight: 400;">In June, one of POSCO’s oldest and the world’s 5th largest blast furnace got a makeover with some added AI. After undergoing 102 days of repairs, Pohang Blast Furnace No.3 came back much bigger with an expanded furnace volume of 5600㎥, compared to its original volume of 3795㎥ from its beginnings in 1978. Plus, Pohang Blast Furnace No.3 now has smart sensors to monitor operations and detect malfunctions or accidents before they happen. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/make-steel-oldie-goodie-blast-furnace/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How to Make Steel with an Old(ie but Goodie) Blast Furnace</b></a></p>
<div id="attachment_13466" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13466" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" alt="Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales from POSCO Maharashtra." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales talk to the Steel Wire.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-leads-indias-growing-automotive-steel-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#5 Ask an Expert: POSCO Leads India’s Growing Automotive Steel Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO Maharashtra is POSCO’s leading subsidiary. Three of their employees gave the Steel Wire an insider’s look into the company’s success, despite a challenging market environment and government restrictions. The team in India implemented positive changes in the company’s steel quality, production processes and customer service to become a leading solution-provider for their automotive partners. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/revving-growth-indias-automotive-market-full-gear/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Revving Up for Growth: India’s Automotive Market is In Full Gear</b></a></p>
<div id="attachment_13464" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13464" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg" alt="A fleet of GM Chevy Bolt EVs under inspection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg 1600w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">EVs, autonomous vehicles and shared mobility will drastically change the auto industry. (Source: <a href="https://electrek.co/2017/06/13/gm-self-driving-chevy-bolt-ev/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#6 Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></h2>
<p><a href="https://profiles.stanford.edu/stephen-zoepf" target="_blank" rel="noopener"><span style="font-weight: 400;">Stephen Zoepf</span></a><span style="font-weight: 400;">, executive director at the Center for Automotive Research at Stanford University, was the first speaker at POSCO’s 2017 Global EV Materials Forum. Zoepf shared his vision of what the future automotive market will look like and its implications for car manufacturers, suppliers and drivers. According to research, 60 percent of the cars in the U.S. will be running on electric batteries by 2030, and those cars will mostly be part of a shared mobility service. Traditional ways of car production, distribution and consumption will undergo massive change and companies will have to find ways to stay competitive in the new market dynamics. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/looking-back-early-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Forgotten Fleet: Looking Back on Early Electric Vehicles for a Better Future</b></a></p>
<div id="attachment_13465" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13465" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg" alt="Three steel dresses from Naim Josefi’s 2017 F/W GANGS collection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg 1101w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Steel dresses from Naim Josefi’s 2017 F/W GANGS collection. (Source: Naim Josefi)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-expert-fashion-forward-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#7 Ask an Expert: Fashion Forward with Steel</b></a></h2>
<p><span style="font-weight: 400;">Fashion designer </span><a href="http://www.naimjosefi.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Naim Josefi</span></a><span style="font-weight: 400;"> opened new possibilities for steel application with his 2017 F/W GANGS collection which included dresses made of elaborate steel sequins and laser-printed jeans. He is also known for his 3D-printed high heels that provide the perfect fit. The artist has a passion for fusing technology into his work and finding more sustainable ways to create beautiful clothes and says he will continue to use steel as a high-tech, fashion material. </span></p>
<p><span style="font-weight: 400;">Heading into a new year in 2018, the Steel Wire promises to be the best source of steel industry news and continue to provide exclusive, insightful and interesting stories.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
			</channel>
</rss>