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		<title>smart &#8211; Official POSCO Group Newsroom</title>
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            <title>smart &#8211; Official POSCO Group Newsroom</title>
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				<title>POSCO Provides AI and New Steel Product Education for Overseas Executives</title>
				<link>https://newsroom.posco.com/en/posco-provides-ai-new-steel-product-education-overseas-executives/</link>
				<pubDate>Wed, 14 Mar 2018 10:09:35 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[artificial intelligence]]></category>
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									<description><![CDATA[For two days from March 14, POSCO Group University provided education on AI and new steel products for 17 executives working overseas, including presidents of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">For two days from March 14, POSCO Group University provided education on AI and new steel products for 17 executives working overseas, including presidents of overseas subsidiaries, general managers and heads of overseas offices.</span></p>
<p><span style="font-weight: 400;">The purpose of this program was to enhance their understanding of artificial intelligence and new steel products in order to improve the competitiveness of overseas subsidiaries by spreading POSCO Smart Solutions. </span></p>
<p><span style="font-weight: 400;">At first, in the lecture about ‘Smart Technology and Business Model Innovation,&#8217; they learned about the influence of smart technologies, such as the 4th Industrial Revolution, big data and artificial intelligence, on business models, and in the lecture about &#8216;Big Data and Cases that Can Be Utilized in Manufacturing,’ they reinforced their understanding of big data modeling.</span></p>
<p><span style="font-weight: 400;">Also, they learned about Smart POSCO, such as the concept of POSCO Smart Solutions, key activities, CES 2018 and smart factory success stories, creating an opportunity to spread it to overseas subsidiaries.</span></p>
<p><span style="font-weight: 400;">In addition, they gained knowledge of new steel products such as POSCO Magnesium Alloy Coating Product (PosMAC), thick plate product (high manganese steel), automotive steel (giga steel) and electrical steel (Hyper NO), and shared relevant cases to expand solution marketing in overseas markets. </span></p>
<div id="attachment_13964" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Mi-hwa-Park-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13964 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Mi-hwa-Park-1.jpg" alt="POSCO ICT Head of the New Business Development Team Mi-hwa Park during POSCO Smart Solution and CES 2018 at Songdo Convention Center." width="960" height="538" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Mi-hwa-Park-1.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Mi-hwa-Park-1-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Mi-hwa-Park-1-800x448.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Mi-hwa-Park-1-768x430.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">POSCO ICT Head of the New Business Development Team Mi-hwa Park during POSCO Smart Solution and CES 2018 at Songdo Convention Center.</p></div>
<p><span style="font-weight: 400;">The participants said, “The brief, but well-organized program was quite useful in that we were able to gain a deep understanding of the trends in information technology, POSCO Smart Solutions and our new products, and learn how to apply them to overseas subsidiaries. We will make efforts to spread POSCO Smart Solutions throughout our overseas subsidiaries.&#8221; </span></p>
<p><span style="font-weight: 400;">Meanwhile, POSCO Group University is planning to provide education on Industrial Revolution 4.0 and POSCO Smart Solutions for new local leaders and general managers to disseminate the necessity of Smartization.</span></p>
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					<item>
				<title>Powering a New Generation of Home Appliances</title>
				<link>https://newsroom.posco.com/en/powering-new-generation-home-appliances/</link>
				<pubDate>Tue, 30 Jan 2018 16:40:50 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors is </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">worth tens of billions of dollars</span></a><span style="font-weight: 400;"> and is expected to </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">grow at a CAGR of 4.2 percent from 2017 to 2025</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">The ever-growing demand for electric motors can be attributed to several factors including the growing interest in eco-friendly and fuel-efficient motors and improved living standards in a number of densely-populated countries around the world. Plus, new innovations in home appliances are not only driving the demand for electric motors, it’s changing the way they are shaped, sized and put together. </span></p>
<h2><b>So, how exactly do electric motors work? </b></h2>
<p><span style="font-weight: 400;">An electric motor is in pretty much every electronic appliance. The motor is what turns electricity into mechanical movement. When an electric motor is charged with electricity, the axle, or metal rod turns and creates movement. The motor itself is powered by two opposing magnets &#8211; the permanent magnet and the electromagnet. When electric current is applied to the electromagnet, it pushes against the permanent magnet creating rotary or linear movement.</span></p>
<div id="attachment_13671" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg" target="_blank" rel="noopener"><img class="wp-image-13671" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg" alt="The inside of an electric motor." width="850" height="565" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg 1200w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The inside of an electric motor. (Source: <a href="https://www.stiavelli.com/prds/electromechanical-weg-electric-motors/" target="_blank" rel="noopener">Stiavelli</a>)</p></div>
<p><span style="font-weight: 400;">Many parts of electric motors are made of electrical steel, including the motor core. Electrical steel is an alloy of iron and silicon and can generate various magnetic properties. High-quality electric steel such as </span><a href="https://www.youtube.com/watch?v=h5iMGle5fPc" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s Hyper NO</span></a><span style="font-weight: 400;"> will have a small hysteresis curve that minimizes energy loss. POSCO’s technology also reduces core loss by 5 percent as well as motor noise by 5dB. </span></p>
<h2><b>Electric Motors in Home Appliances</b></h2>
<p><span style="font-weight: 400;">Home appliances currently account for about </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">a third of total energy consumption</span></a><span style="font-weight: 400;"> and attribute to </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">45 percent</span></a><span style="font-weight: 400;"> of greenhouse gas emissions in an average household. Energy-efficient home appliances are in high demand due to increasingly stricter environmental regulations, consumers’ desire to save on utility bills as well as their desire to lower noise output from appliances such as dishwashers and dryers.</span></p>
<p><span style="font-weight: 400;">In order to maximize energy efficiency, engineers and manufacturers turn to high quality non-oriented electrical steel such as POSCO’s Hyper NO to meet consumer needs.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<h2><b>Next Generation of Home Appliances </b></h2>
<p><span style="font-weight: 400;">Aside from traditional home appliances, there is a growing number of innovative, next-generation home appliances that rely on high-quality electric motors for maximum efficiency, cost effectiveness and also range of movement. </span></p>
<p><span style="font-weight: 400;">These days, robots are part of the average household in the form of vacuums, personal home assistants, alarm clocks and more. Unlike traditional home appliances such as refrigerators and washing machines that are stationary, innovative robot appliances move in different directions. This is where actuators come in. Actuators are </span><a href="https://www.wired.com/story/robots-are-fueling-the-silent-ascendance-of-the-electric-motor/" target="_blank" rel="noopener"><span style="font-weight: 400;">electric motors in a gearbox</span></a><span style="font-weight: 400;">, and the gearbox essentially gives electric motors added torque, or rotational force, that allows the robot to move in a variety of directions, including twisting and turning. </span></p>
<div id="attachment_13670" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" target="_blank" rel="noopener"><img class="wp-image-13670" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" alt="The inside of an electric actuator." width="850" height="511" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg 932w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-768x461.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">Actuators are what propels a variety of movement in robots. (Source: <a href="https://www.motioncontroltips.com/electric-actuators-versatility-in-motion/" target="_blank" rel="noopener">Motion Control Tips</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, engineers are now working with modular actuators to build robotic structures for a greater range of movement, speed and positions through segmented parts. Highly efficient, relatively low-cost and diverse actuators are coming together with AI sensors, voice recognition and smart controllers to breed a new generations of home appliances. </span></p>
<p><span style="font-weight: 400;">There are </span><a href="https://clr.es/blog/en/electrical-actuators-robotics/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 different types of actuators</span></a><span style="font-weight: 400;"> based on how they are powered, and electrical actuators are most commonly found in home applications. Compared to the other types of actuators, electric actuators have lower speed and power, but are easy to install and control. Because they are often modular and can be applied for customized purposes, the resulting robots have a great range of motion to fit the new roles home robots are taking on. </span></p>
<h2><b>Examples of Applications in the home</b></h2>
<p><span style="font-weight: 400;">Here are some of the latest robots for the home that require advanced electric actuators and are changing the way people think of home appliances. </span></p>
<h3><b>Aeolus Bot</b></h3>
<p><span style="font-weight: 400;">The prototype for the </span><a href="https://aeolusbot.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Aeolus Bot</span></a><span style="font-weight: 400;"> was </span><a href="https://www.cnet.com/news/aeolus-is-the-smart-home-robot-of-my-dreams/" target="_blank" rel="noopener"><span style="font-weight: 400;">introduced at this year’s Consumer Electronics Show</span></a><span style="font-weight: 400;"> (CES) in Las Vegas. The robot can move around the nooks and crannies of the home learning different objects and places with its smart software. It can also retrieve different objects and clean the house using other home appliances. </span></p>
<div id="attachment_13669" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" target="_blank" rel="noopener"><img class="wp-image-13669 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" alt="An Aeolus Bot grabbing a can of coke for a person." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg 850w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Aeolus Bot responds to voice commands. (Source: <a href="http://unboxholics.com" target="_blank" rel="noopener">Unbox Holics</a>)</p></div>
<p><span style="font-weight: 400;">Not only that, Aeolus also has Amazon’s Alexa software, recognize its owner’s face and can alert family members of any disturbances. </span></p>
<h3><b>Sony Aibo</b></h3>
<p><span style="font-weight: 400;">Sony’s Aibo looks and moves like a dog. With its voice recognition software it can respond to commands, recognize faces and perform tricks. Although the furless bot may not be able to swim or jump the fence, it can pick up a objects, sit, roll over and move much more dynamically than other home robots. </span></p>
<div id="attachment_13673" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo.jpg" target="_blank" rel="noopener"><img class="wp-image-13673" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg" alt="A person holding hands with the Sony Aibo." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Sony Aibo can do simple tricks on command. (Source: <a href="https://www.theverge.com/2018/1/11/16876086/sony-aibo-hands-on-video-ces-2018" target="_blank" rel="noopener">The Verge</a>)</p></div>
<p><span style="font-weight: 400;">The changing face (and shape) of home appliances is putting actuators to full use with their wide range of movement, speed and positions. Highly-efficient electric motors and actuators will continue to be in high demand as new innovations in home appliances and robots keep rolling out. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.ge.com/reports/future-home-robotics-capable-personable-cute/" target="_blank" rel="noopener"><span style="font-weight: 400;">GE Reports</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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				<title>Building on a Year of Success: POSCO’s Top 9 News of 2017</title>
				<link>https://newsroom.posco.com/en/building-year-success-poscos-top-9-news-2017/</link>
				<pubDate>Thu, 04 Jan 2018 16:51:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Happy new year from the Steel Wire! It’s a new year and new chance to accomplish those new year’s resolutions, but success is often built on past achievements.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Happy new year from the Steel Wire! It’s a new year and new chance to accomplish those new year’s resolutions, but success is often built on past achievements. POSCO plans to build on all of its achievements in the past year to continue growing in 2018. Check out some of the most successful moments of 2017. </span></p>
<h2><b>1. #Winning &#8211; competitiveness and sustainability</b></h2>
<p><span style="font-weight: 400;">POSCO was recently named the world&#8217;s</span><a href="https://newsroom.posco.com/en/named-worlds-competitive-steelmaker-wsd/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> most competitive steelmaker</span></a><span style="font-weight: 400;"> for the eighth consecutive year by </span><a href="http://www.worldsteeldynamics.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Dynamics</span></a><span style="font-weight: 400;"> (WSD). POSCO again took home the gold with the highest scores in five categories including innovative technology, cost reduction, skill level of labor, restructuring and investment environment. </span></p>
<div id="attachment_13502" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks.jpg" target="_blank" rel="noopener"><img class="wp-image-13502" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-1024x433.jpg" alt="Fireworks light up the night sky." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fireworks.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is the world’s most competitive steelmaker.</p></div>
<p><span style="font-weight: 400;">Not only did POSCO come out on top for competitiveness, the company was ranked 35th among the “Global 100 Most Sustainable Corporations in the World in 2017,” by Toronto-based magazine and research firm </span><a href="http://www.corporateknights.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Corporate Knights</span></a><span style="font-weight: 400;">. The list was announced in early 2017 at the World Economic Forum in Davos, Switzerland. This is the third consecutive year POSCO made the list with outstanding scores in safety, environment and the salary levels of employees. </span></p>
<h2><b>2. Joining the trillion club</b></h2>
<p><span style="font-weight: 400;">POSCO entered the trillion club twice in 2017 as it recorded USD 1.283 billion (KRW 1.365 trillion) of operating profits in the first quarter, and USD 1.0581 billion (KRW 1.1257 trillion) in the third quarter based on its consolidated operating profit. Even in the midst of global oversupply and governments opting for protectionist policies, POSCO’s profits were unscathed. Much of the credit is owed to the company’s steel and non-steel affiliates overseas with strong sales performances. The consolidated debt-to-equity ratio was the lowest since 2010 and the non-consolidated debt-to-equity ratio was at its lowest ever. </span></p>
<div id="attachment_13503" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit.jpg" target="_blank" rel="noopener"><img class="wp-image-13503" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-1024x433.jpg" alt="Image representative of graphs and stock prices." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Operating-Profit.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO recorded an operating profit over KRW 1 trillion in the first and third quarter of 2017.</p></div>
<p><span style="font-weight: 400;">To add, international credit rating agency </span><a href="https://www.standardandpoors.com/en_US/web/guest/home" target="_blank" rel="noopener"><span style="font-weight: 400;">S&amp;P</span></a><span style="font-weight: 400;"> upgraded </span><a href="https://newsroom.posco.com/en/sp-upgrades-poscos-outlook-stable/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO&#8217;s BBB-plus credit rating outlook to “stable” </span></a><span style="font-weight: 400;">last February, and </span><a href="https://www.moodys.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Moody&#8217;s</span></a><span style="font-weight: 400;"> also upgraded POSCO’s long-term corporate credit rating outlook to </span><a href="https://newsroom.posco.com/en/moodys-upgrades-poscos-credit-rating-outlook-positive/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">“positive” on October 26</span></a><span style="font-weight: 400;">. </span></p>
<h2><b>3. Everything’s bigger in&#8230;POSCO</b></h2>
<p><span style="font-weight: 400;">Last June, after 102 days of repair, <a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Pohang Blast Furnace No.3</a> became the world’s fifth-largest blast furnace. Its internal volume expanded from 4350㎥ to 5600㎥, allowing the super-sized blast furnace to put out 15,000 tons of molten metal daily. POSCO currently operates five super-sized blast furnaces, or blast furnaces sized 5500㎥ or larger. </span></p>
<div id="attachment_13504" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13504" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-1024x433.jpg" alt="Pohang Blast Furnace No. 3 under construction." width="600" height="254" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Pohang-Blast-Furnace-No.-3.jpg 1300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">Pohang Blast Furnace No. 3 under construction.</p></div>
<p><span style="font-weight: 400;">POSCO further upgraded Pohang Blast Furnace No.3 by adding in AI capabilities. It is now equipped with smart technology that can control the internal state of the blast furnace automatically, and smart sensors can now predict accidents before they happen, extending the lifespan of the furnace. Furthermore, POSCO plans to collect big data from the blast furnace and use it to develop fully smart blast furnaces in the future. </span></p>
<h2><b>4. The smarter the better</b></h2>
<p><span style="font-weight: 400;">Since his taking up the CEO position in 2014, POSCO CEO Ohjoon Kwon has repeatedly expressed his vision for securing future competitiveness through smart solutions. The company even started a smartization training course for employees and held the <a href="https://newsroom.posco.com/en/posco-expands-smartization-clients-affiliates/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Smart POSCO Forum 2017</a> last July to share its insights and progress with clients and affiliates.</span></p>
<div id="attachment_13498" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg" target="_blank" rel="noopener"><img class="wp-image-13498" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg" alt="A worker in a smart factory controlling robots with a smart tablet." width="600" height="244" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing.jpg 970w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing-800x326.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Smart-Manufacturing-768x313.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is gaining a competitive edge through smart solutions. (Source: <a href="http://www.globaltrademag.com/global-trade-daily/policymakers-need-bolster-smart-manufacturing" target="_blank" rel="noopener">Global Trade Magazine</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, POSCO also supported a smart talent training project customized for SMEs. The program included job training for AI and big data application technologies. Going forward, POSCO plans to build a “Smart Industry” to increase steel competitiveness and create new business opportunities with new, smart technologies.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">How Factories Produce Steel- the Smart Way</a></strong></p>
<h2><b>5. Getting in on electric vehicles</b></h2>
<p><span style="font-weight: 400;">The market for electric vehicles (EVs) is an exciting one with so many companies investing in new technologies. POSCO also hopes to extend its customized material and technology solutions to EV manufacturers. Last October, the company held the </span><a href="https://newsroom.posco.com/en/posco-automakers-solution-partner-age-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Global EV Materials Forum</span></a><span style="font-weight: 400;"> to showcase four of its core business areas: lightweight bodies, batteries, motors and charging infrastructure. More than 380 clients took part in the forum to learn about emerging trends and POSCO’s products and services including POSCO GIGA STEEL and commercially produced lithium batteries for EVs. </span></p>
<div id="attachment_13492" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg" target="_blank" rel="noopener"><img class="wp-image-13492" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg" alt="An electric vehicle being charged." width="600" height="387" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Electric-Vehicle-768x495.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is a solutions provider for EV manufacturers. (Source: <a href="https://www.bloomberg.com/gadfly/articles/2017-07-13/electric-vehicle-takeover-think-different" target="_blank" rel="noopener">Bloomberg</a>)</p></div>
<p>&nbsp;</p>
<h2><b>6. POSCO’s new marketing approach</b></h2>
<p><span style="font-weight: 400;">For the first time ever, POSCO created and aired a TV commercial highlighting a specific product, instead of its corporate brand. This marks POSCO’s first B2C marketing effort and features the company’s innovative auto steel, POSCO GIGA STEEL. The commercial compares POSCO GIGA STEEL to aluminum, another widely-used lightweight material in a visual demonstration so that everyday drivers can better understand the benefits of a stronger yet lighter material. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/AuibHcF8Jjs?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>7. Going for 10 million tons of automotive steel</b></h2>
<p><span style="font-weight: 400;">On April 26, </span><a href="https://newsroom.posco.com/en/posco-completes-automotive-steel-plant-exclusively-posco-giga-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO completed 7CGL</span></a><span style="font-weight: 400;">, a new steel production facility in Gwangyang, Korea, designed exclusively for the production of POSCO GIGA STEEL. 7CGL has an annual capacity of 500,000 tons and is the world&#8217;s first plant capable of producing both 1.5 giga-level galva-annealed (GA) and galvanized (GI) steel sheets. </span></p>
<div id="attachment_13491" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/7CGL.jpg" target="_blank" rel="noopener"><img class="wp-image-13491" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/7CGL.jpg" alt="Groundbreaking ceremony for POSCO’s 7CGL." width="600" height="363" /></a><p class="wp-caption-text">POSCO Completed 7CGL on April 26, 2017. (Source: <a href="http://businesskorea.co.kr/english/news/industry/11932-car-steel-posco-expand-high-end-auto-steel-production" target="_blank" rel="noopener">Business Korea</a>)</p></div>
<p><span style="font-weight: 400;">In addition, POSCO managed to reduce investment funds and secure cost competitiveness by designing and constructing 7CGL’s core facilities based on accumulated facility technologies and operating know-how. The 7CGL is POSCO&#8217;s 12th plant exclusively for automotive steel sheets, and POSCO aims to sell 10 million tons of automotive steel in 2018 globally.  </span></p>
<h2><b>8. Setting new records with high manganese</b></h2>
<p><span style="font-weight: 400;">POSCO became the first company in the world to commercialize the technology for producing high manganese using fusible ferroalloys. The technology took KRW 5.5 billion of research and development costs and four years to complete.</span></p>
<div id="attachment_13493" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/High-Manganese.jpg" target="_blank" rel="noopener"><img class="wp-image-13493" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/High-Manganese.jpg" alt="Manganese. " width="600" height="291" /></a><p class="wp-caption-text">POSCO is the first company in the world to commercialize its high manganese production technology. (Source: <a href="http://www.eramet.com/en/our-activities/extracting-generating-value/manganese/our-products/mma-high-manganese-lumpy-ore" target="_blank" rel="noopener">Eramet</a>)</p></div>
<p><span style="font-weight: 400;">The core part of POSCO&#8217;s high manganese production process is PosLM (POSCO Liquid Manganese), a special holding furnace that stores manganese ferroalloys in a fusible state. POSCO’s technology <a href="https://newsroom.posco.com/en/posco-cuts-production-time-half-manganese-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">reduces the production time</a> for high manganese steel by more than 50 percent as well as increases slab production efficiency. PosLM was jointly researched and developed by the Institute of Technology and POSCO M-tech. </span></p>
<h2><b>9. Bringing home the lithium </b></h2>
<p><span style="font-weight: 400;">On February 7, POSCO opened its <a href="https://newsroom.posco.com/en/steel-company-changing-rechargeable-battery-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">PosLX</a> (POSCO Lithium Extraction) plant with an annual capacity of 2,500 tons. The plant is the first plant in Korea capable of commercial lithium production. The technology took 7 years to perfect, but it was well worth it. The production process for high purity lithium now takes just 3 months, compared to the previous 12 to 18 months. </span></p>
<div id="attachment_13494" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg" target="_blank" rel="noopener"><img class="wp-image-13494" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg" alt="Mounds of lithium salts." width="600" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Lithium-768x512.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">POSCO is making lithium extraction more efficient and sustainable. (Source: <a href="http://www.mining.com/web/is-the-lithium-bubble-about-to-burst/" target="_blank" rel="noopener">Mining</a>)</p></div>
<p><span style="font-weight: 400;">In the past, Korean manufacturers imported the entire quantity of lithium they needed. With POSCO’s PosLX plant, partners now have access to a local supply of lithium. Moreover, POSCO plans to use lithium phosphate extracted from wasted secondary batteries as raw materials, in keeping with the company’s sustainability standards. </span></p>
<p><span style="font-weight: 400;">POSCO will continue building on a successful 2017 in the new year, by tackling new challenges and continuing to provide its partners with customized and optimal solutions in all business areas. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://hitechbuildingsolution.com/construction-materials/new-materials-for-building-construction/" target="_blank" rel="noopener"><span style="font-weight: 400;">Hitech Building Solutions</span></a><span style="font-weight: 400;">.</span><b></b></p>
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				<title>POSCO Family Kick-off Meeting 2018: A Message from the CEO</title>
				<link>https://newsroom.posco.com/en/posco-family-kick-off-meeting-2018-message-ceo/</link>
				<pubDate>Tue, 02 Jan 2018 20:44:45 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
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									<description><![CDATA[This year marks a special milestone for POSCO as the company celebrates its 50th anniversary. It has also been 4 years since POSCO CEO Kwon Ohjoon’s]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year marks a special milestone for POSCO as the company celebrates its 50th anniversary. It has also been 4 years since POSCO CEO Kwon Ohjoon’s <a href="https://newsroom.posco.com/en/inauguration-oh-joon-kwon-vision-posco-great/?utm_source=blog&amp;utm_medium=social" target="_blank">inauguration </a>as CEO back in 2014, and he has since implemented numerous positive changes. Here are the results of POSCO’s successful restructuring over the past 4 years as well as the company’s vision for the future.</span></p>
<h2><b>Since 2014, POSCO successfully completed 150 cases of restructuring. </b></h2>
<p><span style="font-weight: 400;">Back in the 2000s, POSCO suffered its worst financial crisis due to failed investments in growing businesses. Its consolidated operating profit, which exceeded KRW 7 trillion at one time, recently fell to about KRW 2.5 trillion. POSCO’s cash on hand, which peaked at more than KRW 8 trillion, declined to nearly KRW 5 trillion, and credit ratings worsened as well. </span></p>
<p><span style="font-weight: 400;">That’s when CEO Kwon implemented the <a href="https://newsroom.posco.com/en/celebrating-year-achievement-innovation-posco-festival-2016/?utm_source=blog&amp;utm_medium=social" target="_blank">Innovation POSCO</a> (IP) 1.0 and 2.0 projects successively to innovate the company’s financial structure and began broad-based restructuring. CEO Kwon recalls, &#8220;POSCO sold its non-core steel business, and merged similar businesses to increase efficiency and eliminate waste. We also liquidated low-yielding substandard businesses to prevent the aggravation of insolvency.” </span></p>
<p><span style="font-weight: 400;">As a result, the number of POSCO’s domestic affiliates decreased from 71 to 38, and the number of its overseas affiliates declined from 181 to 124. The company also recovered KRW 7 trillion over the 4-year period, and prevented annual losses of about KRW 400 billion.</span></p>
<p><span style="font-weight: 400;">Moreover, POSCO’s consolidated cash on hand increased to KRW 8.55 trillion at the end of the third quarter, repaid its debts by more than KRW 5 trillion and POSCO’s consolidated debt ratio dwindled to 67.6 percent, the lowest since 2010. Moody’s, an international credit rating agency, recently upgraded the forecast for POSCO’s issuer rating, Baa2, from negative to stable, and then to positive, and predicted that POSCO’s financial health will continue to improve in the next 1-2 years.</span></p>
<h2><b>POSCO’s Future growth strategy is two-track: smartization and development of new growth engines. </b></h2>
<p><span style="font-weight: 400;">CEO Kwon expressed his vision for the company In 2018 and beyond. He said, “POSCO plans to implement <a href="https://newsroom.posco.com/en/posco-expands-smartization-clients-affiliates/?utm_source=blog&amp;utm_medium=social" target="_blank">smartization </a>with efforts such as combining ICT with its core businesses, ranging from steel and energy to construction and chemicals to develop newly converged businesses to lead the 4th Industrial Revolution.” </span></p>
<div id="attachment_13530" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon.jpg" target="_blank"><img class="wp-image-13530 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon.jpg" alt="CEO Kwon delivering his new year’s message at the POSCO Family Kick-off Meeting 2018 held at the Head Office in Pohang on January 2." width="960" height="726" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon-800x605.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-CEO-Kwon-Ohjoon-768x581.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">CEO Kwon delivering his new year’s message at the POSCO Family Kick-off Meeting 2018.</p></div>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/building-year-success-poscos-top-9-news-2017/?utm_source=blog&amp;utm_medium=social" target="_blank">Building on a Year of Success: POSCO’s Top 9 News of 2017</a></strong></p>
<p><span style="font-weight: 400;">The company will also accelerate the development of smart factories utilizing big data and artificial intelligence, and further enhance core processes for environmentally-friendly, highly-efficient and future-oriented steel mills. </span></p>
<p><span style="font-weight: 400;">In addition, CEO Kwon mentioned that POSCO will carry out new growth businesses this year in the energy and materials sectors. In the energy sector, POSCO will work to stabilize its power generation business, and expand its LNG midstream business by developing the Gwangyang LNG Terminal into the energy hub of Northeast Asia. POSCO is also planning to increase investments in renewable energy and seek business opportunities in line with government policies to reduce greenhouse gas emissions. </span></p>
<p><span style="font-weight: 400;">The company will also work to secure stable supplies of saline water and ores containing <a href="https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/?utm_source=blog&amp;utm_medium=social" target="_blank">lithium </a>in South America and Australia for its lithium business. It also plans to build accompanying infrastructure for mass production.</span></p>
<p><span style="font-weight: 400;">POSCO will also develop its own manufacturing processes for <a href="https://newsroom.posco.com/en/posco-increases-investments-cathode-materials-business/?utm_source=blog&amp;utm_medium=social" target="_blank">high-capacity cathode</a> and <a href="https://newsroom.posco.com/en/posco-build-smart-factory-high-quality-anode-production/?utm_source=blog&amp;utm_medium=social" target="_blank">anode </a>materials used in secondary cells, and work to increase the sales of electric vehicles at home and abroad. </span></p>
<div id="attachment_13529" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees.jpg" target="_blank"><img class="wp-image-13529 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees.jpg" alt="CEO Kwon is exchanging new year's greetings with employees after the kick-off meeting." width="960" height="684" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees-800x570.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-and-Employees-768x547.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon greets employees after the kick-off meeting.</p></div>
<p><span style="font-weight: 400;">To close the event, CEO Kwon remarked, “For the next 50 years, let’s make greater efforts toward our goals with a clear and long-term perspective.”</span></p>
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				<title>The Steel Wire&#8217;s Top 7 Stories of 2017</title>
				<link>https://newsroom.posco.com/en/steel-wires-top-7-stories-2017/</link>
				<pubDate>Fri, 29 Dec 2017 21:42:56 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list. &#160; #1 How Smart]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Take a look at the crème de la crème of the Steel Wire’s stories in 2017 &#8211; it’s not difficult to see why they topped the list.</span></p>
<div id="attachment_13468" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" target="_blank" rel="noopener"><img class="wp-image-13468" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg" alt="Robots in a smart manufacturing industry." width="900" height="602" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-800x535.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-768x513.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Smart-Factories-are-Changing-the-Manufacturing-Industry-1024x685.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Smart factories are bringing AI, IoT and Big Data to the manufacturing industry.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/how-smart-factories-are-redefining-the-manufacturing-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#1 How Smart Factories are Changing the Manufacturing Industry </b></a></h2>
<p><span style="font-weight: 400;">The Fourth Industrial Revolution is bringing AI, IoT and other automated technologies into people’s lives and changing the way they live and interact with one another. It is also bringing about change in the manufacturing industry as more companies embrace smart factories to further enhance efficiency, performance and safety. Take a deeper look at how smart factories are reinventing the manufacturing industry. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How Factories Produce Steel- the Smart Way</b></a></p>
<div id="attachment_13467" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" target="_blank" rel="noopener"><img class="wp-image-13467" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg" alt="POSCO GIGA STEEL on display." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/How-Factories-Produce-Steel-the-Smart-Way-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO GIGA STEEL also offers electric vehicle manufacturers a lightweight material solution.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#2 POSCO GIGA STEEL Increases Strength, Improves Safety in Autos</b></a></h2>
<p><span style="font-weight: 400;">This year, POSCO GIGA STEEL set a new, industry standard for strength and formability for auto steel. The advanced high-strength steel (AHSS) is an automaker’s dream come true as it falls into the strongest category of steel commercially available today. Plus, its lightweight property makes it the perfect solution for manufacturers trying to design safe, high-performing and sustainable vehicles. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-expert-steel-achieved-peak-lightweighting-2/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Has Steel Achieved Its Peak in Lightweighting?</b></a></p>
<div id="attachment_13470" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13470" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg" alt="Lithium-ion battery in an iPhone." width="900" height="503" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-1024x573.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-800x447.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market-768x430.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO’s-Innovation-Shapes-the-Ever-Growing-Lithium-Market.jpg 1500w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Lithium-ion batteries are found in some of the most popular devices available today. (Source: <a href="http://bgr.com/2016/01/12/lithium-ion-battery-stanford-researchers/" target="_blank" rel="noopener">BGR</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#3 POSCO’s Innovation Shapes the Ever-Growing Lithium Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO is the world’s 5th largest steel producer, but it’s got more up its sleeves than just steel. This year, POSCO developed game-changing technology that extracts lithium from water in just 8 hours to one month. Traditionally the task takes anywhere from 12 to 18 months. To add, the new technology can achieve a purity rate of 99.9 percent and increases the lithium recovery rate to over 80 percent.</span></p>
<p><span style="font-weight: 400;">Lithium is a central component in rechargeable batteries for electronics such as smartphones, laptops and most importantly, electric vehicles (EVs). Heading into 2018, POSCO is well-positioned to be an industry leader in a rapidly-growing market for EV batteries. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</b></a></p>
<div id="attachment_13469" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" target="_blank" rel="noopener"><img class="wp-image-13469" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/POSCO-Gets-“Smart”-with-Pohang-Blast-Furnace-No.3.jpg" alt="POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3 during the opening ceremony." width="900" height="666" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon fires up Pohang Blast Furnace No.3</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-gets-smart-pohang-blast-furnace-no-3/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#4 POSCO Gets “Smart” with Pohang Blast Furnace No.3</b></a></h2>
<p><span style="font-weight: 400;">In June, one of POSCO’s oldest and the world’s 5th largest blast furnace got a makeover with some added AI. After undergoing 102 days of repairs, Pohang Blast Furnace No.3 came back much bigger with an expanded furnace volume of 5600㎥, compared to its original volume of 3795㎥ from its beginnings in 1978. Plus, Pohang Blast Furnace No.3 now has smart sensors to monitor operations and detect malfunctions or accidents before they happen. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/make-steel-oldie-goodie-blast-furnace/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How to Make Steel with an Old(ie but Goodie) Blast Furnace</b></a></p>
<div id="attachment_13466" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13466" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg" alt="Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales from POSCO Maharashtra." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-POSCO-Leads-India’s-Growing-Automotive-Steel-Market-1024x433.jpg 1024w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Ajay Telrandhe in Quality Assurance and Manish Kochar &amp; Chetan Waghchoure in Sales talk to the Steel Wire.</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/posco-leads-indias-growing-automotive-steel-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#5 Ask an Expert: POSCO Leads India’s Growing Automotive Steel Market</b></a></h2>
<p><span style="font-weight: 400;">POSCO Maharashtra is POSCO’s leading subsidiary. Three of their employees gave the Steel Wire an insider’s look into the company’s success, despite a challenging market environment and government restrictions. The team in India implemented positive changes in the company’s steel quality, production processes and customer service to become a leading solution-provider for their automotive partners. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/revving-growth-indias-automotive-market-full-gear/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Revving Up for Growth: India’s Automotive Market is In Full Gear</b></a></p>
<div id="attachment_13464" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg" target="_blank" rel="noopener"><img class="wp-image-13464" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg" alt="A fleet of GM Chevy Bolt EVs under inspection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Electric-Vehicles-and-the-Future-of-the-Automotive-Market.jpg 1600w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">EVs, autonomous vehicles and shared mobility will drastically change the auto industry. (Source: <a href="https://electrek.co/2017/06/13/gm-self-driving-chevy-bolt-ev/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#6 Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></h2>
<p><a href="https://profiles.stanford.edu/stephen-zoepf" target="_blank" rel="noopener"><span style="font-weight: 400;">Stephen Zoepf</span></a><span style="font-weight: 400;">, executive director at the Center for Automotive Research at Stanford University, was the first speaker at POSCO’s 2017 Global EV Materials Forum. Zoepf shared his vision of what the future automotive market will look like and its implications for car manufacturers, suppliers and drivers. According to research, 60 percent of the cars in the U.S. will be running on electric batteries by 2030, and those cars will mostly be part of a shared mobility service. Traditional ways of car production, distribution and consumption will undergo massive change and companies will have to find ways to stay competitive in the new market dynamics. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/looking-back-early-electric-vehicles/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>The Forgotten Fleet: Looking Back on Early Electric Vehicles for a Better Future</b></a></p>
<div id="attachment_13465" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13465" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg" alt="Three steel dresses from Naim Josefi’s 2017 F/W GANGS collection." width="900" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-1024x512.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-800x400.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel-768x384.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Ask-an-Expert-Fashion-Forward-with-Steel.jpg 1101w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Steel dresses from Naim Josefi’s 2017 F/W GANGS collection. (Source: Naim Josefi)</p></div>
<p>&nbsp;</p>
<h2><a href="https://newsroom.posco.com/en/ask-expert-fashion-forward-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>#7 Ask an Expert: Fashion Forward with Steel</b></a></h2>
<p><span style="font-weight: 400;">Fashion designer </span><a href="http://www.naimjosefi.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Naim Josefi</span></a><span style="font-weight: 400;"> opened new possibilities for steel application with his 2017 F/W GANGS collection which included dresses made of elaborate steel sequins and laser-printed jeans. He is also known for his 3D-printed high heels that provide the perfect fit. The artist has a passion for fusing technology into his work and finding more sustainable ways to create beautiful clothes and says he will continue to use steel as a high-tech, fashion material. </span></p>
<p><span style="font-weight: 400;">Heading into a new year in 2018, the Steel Wire promises to be the best source of steel industry news and continue to provide exclusive, insightful and interesting stories.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
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				<title>Where the Next Wave of Smart Cities Will Emerge</title>
				<link>https://newsroom.posco.com/en/next-wave-smart-cities-will-emerge/</link>
				<pubDate>Thu, 28 Dec 2017 16:37:53 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Major cities in developing countries around the world are transitioning into smart cities. Smart cities use information and communication technology (ICT) and]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Major cities in developing countries around the world are transitioning into smart cities. Smart cities use information and communication technology (ICT) and the Internet of Things (IoT) to collect information and optimize resources for their citizenry.</span></p>
<p><span style="font-weight: 400;">This means that data from city dwellers’ devices and their interaction with the physical city will determine how the government allocates resources and even influence the private sector as well. Although major developing smart cities are inspired by technology, old-school construction resources like steel are still required. </span></p>
<p><span style="font-weight: 400;">Here’s a look at where the next wave of smart cities will emerge and what opportunities lie ahead.</span></p>
<h2><b>Countries Ripe for Smart Development</b></h2>
<p><span style="font-weight: 400;">The major developing cities to watch are located in India, China and Africa. These areas of the world are ripe for growth, and what they have in common is a vast amount of land. Before modern ICT and IoT were available, it was almost impossible to imagine a way to uniformly connect these large areas into a single city. However, thanks to technology, governments will be able to bring greater numbers of people together and better manage resources for all. And development is already well underway.</span></p>
<h3><b>India</b></h3>
<p><span style="font-weight: 400;">In India, the &#8220;world&#8217;s oldest city&#8221; is being developed into a smart city. The city is called Varanasi, and it&#8217;s a holy place for the Hindu religion. However, its outdated infrastructure has created a demand for rejuvenation, and Varanasi&#8217;s renovation plans involve a lot of steel. With plans to outpace Japan as the second largest producer of steel, Varanasi will be rapidly expanding its own production capacity and turning to the global steel industry for material and technological support. Planned improvements to Varanasi include creating more affordable housing, improving the public transportation system and upgrading the sanitation system. All three of these improvements are major undertakings, and all three have roots in steel. Creating new housing structures, rail systems and modern sanitation will boost steel consumption. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/revving-growth-indias-automotive-market-full-gear/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Revving Up for Growth: India’s Automotive Market is In Full Gear</a></strong></p>
<div id="attachment_13448" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Indian-Smart-City.jpg" target="_blank" rel="noopener"><img class="wp-image-13448 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Indian-Smart-City.jpg" alt="A visual model of the planned smart city in Dholera, in southern Gujarat, India." width="960" height="430" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Indian-Smart-City.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Indian-Smart-City-800x358.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Indian-Smart-City-768x344.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">A model of the planned smart city in Dholera, in southern Gujarat, India. (Source: <a href="https://www.citiesdigest.com/2017/03/08/indias-government-will-utilise-geo-spatial-technology-build-smart-cities/" target="_blank" rel="noopener">Cities Digest</a>)</p></div>
<p><span style="font-weight: 400;">Aside from Varanasi, there were nearly </span><a href="http://www.thehindu.com/business/Industry/100-cities-million-opportunities/article17758475.ece" target="_blank" rel="noopener"><span style="font-weight: 400;">100 cities </span></a><span style="font-weight: 400;">considered for smart city development in India, and approximately 20 of those have been approved by the Indian government for funding. The smart cities on India&#8217;s shortlist come from a variety of regions. This redevelopment project is part of a larger goal by the Indian government to bring the large country together. By implementing smart city technology throughout the vast country, India will be able to create a better-organized society. </span></p>
<h3><b>China</b></h3>
<p><span style="font-weight: 400;">China is rapidly developing its smart cities. With plenty of funding and technology to spare, the Chinese government has earmarked </span><a href="http://www.chinadaily.com.cn/china/2017-04/21/content_29024793.htm" target="_blank" rel="noopener"><span style="font-weight: 400;">500 cities</span></a><span style="font-weight: 400;"> for smart city development. While the original goal was to complete the transformation for all 500 cities by the end of 2017, more than half of the listed cities are still undergoing development. </span></p>
<p><span style="font-weight: 400;">So far, </span><a href="http://www.chinadaily.com.cn/business/2017top10/2017-09/29/content_32625489.htm" target="_blank" rel="noopener"><span style="font-weight: 400;">Qingdao, Hangzhou and Xiamen</span></a><span style="font-weight: 400;"> cities are ranked at the top for smart city governance according to the National Development and Reform Commission and the China Center for Urban Development. These cities are already equipped with wifi internet service on buses, smart register and pay services and robots that interact with citizens on a daily basis. Hangzhou, in particular, has been a sort of test tube for </span><a href="https://www.newscientist.com/article/2151297-a-smart-city-in-china-tracks-every-citizen-and-yours-could-too/" target="_blank" rel="noopener"><span style="font-weight: 400;">Alibaba’s City Brain project</span></a><span style="font-weight: 400;"> where they gathered massive amounts of data for artificial intelligence (AI) to process and make decisions with. The technology has drastically improved the city’s efficiency by decreasing traffic and the time it takes to respond to emergencies. As a result, City Brain will be exported to and implemented in other Chinese cities. Although not everyone is sold on the idea because the technology may put citizens’ privacy at risk, it is still expected to speed up smart city implementation all over China.</span></p>
<div id="attachment_13446" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Chinese-Smart-City.jpg" target="_blank" rel="noopener"><img class="wp-image-13446" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Chinese-Smart-City.jpg" alt="Tianjin City traffic" width="960" height="741" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Chinese-Smart-City.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Chinese-Smart-City-800x618.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Chinese-Smart-City-768x593.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">Tianjin City is one of the cities in China developing into a smart city. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/a-smart-city-in-china-bosch-to-make-tianjin-intelligent-111680.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">These cities will require support from the steel industry to develop and engineer high-quality, high-traffic amenities with technology at the core. Similar to Varanasi, many Chinese city projects will initially focus on housing and transportation upgrades.</span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/3-managers-explain-posco-chinas-success-challenging-chinese-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: 3 Managers Explain POSCO China’s Success in Challenging Chinese Market</a></strong></p>
<h3><b>Africa</b></h3>
<p><span style="font-weight: 400;">In Africa, over </span><a href="https://www.inmarsat.com/press-release/smart-africa-alliance-inmarsat-developing-blueprint-digital-services-across-continent/" target="_blank" rel="noopener"><span style="font-weight: 400;">300 cities</span></a><span style="font-weight: 400;"> will transition into smart cities, but many development projects are facing delays getting off the ground. Much of Africa is in need of establishing standard city amenities like city government offices, schools and an open market for privately-owned businesses. Nevertheless, the region presents a tremendous opportunity for growth, and Africa&#8217;s smart cities may become some of the most efficient locations around the world.</span></p>
<div id="attachment_13449" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Modderfontein-Smart-City.jpg" target="_blank" rel="noopener"><img class="wp-image-13449 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Modderfontein-Smart-City.jpg" alt="The planned Modderfontein Smart City located in Johannesburg is being developed by Chinese firm Zendai." width="1000" height="358" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Modderfontein-Smart-City.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Modderfontein-Smart-City-800x286.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Modderfontein-Smart-City-768x275.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Modderfontein Smart City is being developed in Johannesburg by Chinese firm Zendai. (Source: <a href="http://futurecapetown.com/2015/11/future-joburg-planning-for-2060-a-smart-city-in-modderfontein-city/#.Wjx0vlWWaHs" target="_blank" rel="noopener">Future Cape Town</a>)</p></div>
<p><span style="font-weight: 400;">Because there is a lack of complex infrastructure, these smart cities will be built almost from scratch, allowing the people of the city to benefit from a more customized smart-city technology. Instead of working around a historical route or building, African smart cities have the flexibility to transition into smart cities optimized for the exact needs of their developing governments, education systems and business communities.</span></p>
<div id="attachment_13450" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Underground-Pipes-in-Angola.jpg" target="_blank" rel="noopener"><img class="wp-image-13450" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Underground-Pipes-in-Angola.jpg" alt="People cross an underground pipeline construction site in Angola." width="960" height="521" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Underground-Pipes-in-Angola.jpg 1160w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Underground-Pipes-in-Angola-800x434.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Underground-Pipes-in-Angola-768x417.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Underground-Pipes-in-Angola-1024x556.jpg 1024w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">The construction of African smart cities will start from scratch. (Source: <a href="https://sofrep.com/63516/sino-angolan-economic-relationship/" target="_blank" rel="noopener">SOFREP</a>)</p></div>
<p><span style="font-weight: 400;">This is a city planner’s dream come true. And it&#8217;s ripe for steel consumption. The steel industry can provide high-quality materials and technologies, ensuring the best construction methods and materials from the onset. Without having to re-engineer structures, African smart cities are expected to be state of the art. </span></p>
<p><span style="font-weight: 400;">While opportunities are vast in this new arena of development, many of the top steel companies have already signed contracts with developing countries to assist with smart city production. But that doesn&#8217;t mean all of the work has been assigned. With thousands of cities slated to go smart within the next five years, the steel industry will have many opportunities and play a large role in the redevelopment of these communities. Steel companies that have an eye for technology and the highest quality products will be highly sought after in the years to come. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://iotindiamag.com/2017/08/smart-cities-really-smart-can-go-wrong/" target="_blank" rel="noopener"><span style="font-weight: 400;">IoT India Magazine</span></a><span style="font-weight: 400;">.</span></p>
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				<title>POSCO Selected as a “Best Practice” of UN Sustainable Development Goals</title>
				<link>https://newsroom.posco.com/en/posco-selected-best-practice-un-sustainable-development-goals/</link>
				<pubDate>Mon, 06 Nov 2017 11:57:21 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[1% foundation]]></category>
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		<category><![CDATA[POSCO CEO Kwon Ohjoon]]></category>
		<category><![CDATA[POSCO SDGs]]></category>
		<category><![CDATA[POSCO Steel Village Project]]></category>
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		<category><![CDATA[steel houses]]></category>
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									<description><![CDATA[On November 3, POSCO’s Steel Village Project was selected as a best practice for UN’s Sustainable Development Goals (SDGs) and acquired a SMART certification,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">On November 3, POSCO’s Steel Village Project was selected as a best practice for UN’s Sustainable Development Goals (SDGs) and acquired a SMART certification, given to best practices that meet the 5 criteria: Specific, Measurable, Achievable, Resource-based and Time-based deliverables.</span></p>
<p><span style="font-weight: 400;">SDGs are common goals of prosperity and development adopted by the UN in 2015 for the international society to achieve by 2030. There is a total of 17 goals, including eradicating poverty, quality education, good health and well-being, human rights and climate action. </span></p>
<p><span style="font-weight: 400;">The organization commended POSCO’s initiatives for tackling the housing crisis in its overseas and affiliate communities, and its commitment to improving the quality of life of local residents. Details of the POSCO Steel Village Project will be posted on the </span><a href="https://sustainabledevelopment.un.org/partnership/?p=23282" target="_blank" rel="noopener"><span style="font-weight: 400;">UN SDG official website</span></a><span style="font-weight: 400;">, and if selected as the exemplary case of SDGs at the UN ministerial meetings, the project will be recorded in a permanent document of the UN as an example for other companies and organizations. </span></p>
<p><span style="font-weight: 400;">POSCO CEO Kwon Ohjoon said, “POSCO will carry out social contribution activities to help realize a better world in the best way we know how. As a global corporate citizen, we will fulfill our social responsibilities by aligning our goals with those of the UN SDGs.” </span></p>
<p><span style="font-weight: 400;">The POSCO Steel Village Project is a part of the POSCO 1% Foundation which uses POSCO’s materials and construction techniques to build houses, bridges and welfare facilities for people living in poverty. Over the years, POSCO has built steel houses, indoor playgrounds for children and steel bridges for the underprivileged living near its business operations in Korea and abroad.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of the </span><a href="http://www.un.org/apps/news/story.asp?NewsID=54941#.Wha9m1WWaHs" target="_blank" rel="noopener"><span style="font-weight: 400;">UN</span></a><span style="font-weight: 400;">.</span></p>
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				<title>Applying AI to the Manufacturing Industry</title>
				<link>https://newsroom.posco.com/en/ask-expert-applying-ai-manufacturing-industry-2/</link>
				<pubDate>Mon, 11 Sep 2017 14:55:18 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017 Smart POSCO Fourm]]></category>
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									<description><![CDATA[The value of artificial intelligence (AI) in the manufacturing market was USD 272.5 million in 2016. That number is projected to reach USD 4,882.9 million by]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The value of artificial intelligence (AI) in the manufacturing market was USD 272.5 million in 2016. That number is projected to reach USD 4,882.9 million by 2023, at a CAGR of 52.42 percent from 2017 to 2023 according to </span><a href="http://www.marketsandmarkets.com/PressReleases/artificial-intelligence-manufacturing.asp" target="_blank" rel="noopener"><span style="font-weight: 400;">Markets and Markets</span></a><span style="font-weight: 400;">. It’s no surprise then, that companies are rushing to boost their competitiveness with AI.</span></p>
<div id="attachment_12803" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/09/POSCO’s-Smart-Safety-1.jpg" target="_blank" rel="noopener"><img class="wp-image-12803 size-large" src="https://newsroom.posco.com/en//wp-content/uploads/2017/09/POSCO’s-Smart-Safety-1-1024x433.jpg" alt="POSCO’s smart safety features" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO’s-Smart-Safety-1-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO’s-Smart-Safety-1-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO’s-Smart-Safety-1-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO’s-Smart-Safety-1.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s smart safety features</p></div>
<p><span style="font-weight: 400;">As a steelmaking company, POSCO ha</span><span style="font-weight: 400;">s been working towards becoming a “</span><a href="https://newsroom.posco.com/en/posco-expands-smartization-clients-affiliates/" target="_blank" rel="noopener"><span style="font-weight: 400;">Smart POSCO</span></a><span style="font-weight: 400;">”, or incorporating the implementation of AI into their production practices. In 2016, POSCO established a Smart Solution Council to research AI, big data and IoT applications. To date, the company has achieved a cost reduction of USD 14 million with the new technology. Even as one of the first steel producers in the world to implement a </span><a href="https://newsroom.posco.com/en/how-smart-factories-are-redefining-the-manufacturing-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory</span></a><span style="font-weight: 400;"> for production, the road ahead is a long one. Members of the discussion panel at the 2017 Smart POSCO Forum offered their expert opinions on how companies should move forward with AI research and applications.</span></p>
<h2><b>Problem Mining</b></h2>
<p><span style="font-weight: 400;">“One of the biggest difficulties in applying AI to manufacturing companies is problem mining. The only way to solve a problem is to find it and define it.” </span><a href="http://www.postech.ac.kr/eng/research/research-activities/faculty-directory/faculty-directory-view/?pid=00020606" target="_blank" rel="noopener"><span style="font-weight: 400;">Kim Byung-In</span></a><span style="font-weight: 400;">, a professor at the </span><a href="http://www.postech.ac.kr/eng/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSTECH</span></a><span style="font-weight: 400;"> Department of Industrial and Management Engineering, started off discussions and added, “Along with problem mining, people can learn from the past with reinforcement learning. Reinforcement learning means learning through similar tasks from the past to apply to new assignments. Defining problems and solutions more precisely and systematically managing related keywords can be useful for future tasks.”</span></p>
<p><span style="font-weight: 400;">Professor </span><a href="http://eng.snu.ac.kr/node/10079" target="_blank" rel="noopener"><span style="font-weight: 400;">Zhang Byoung Tak</span></a><span style="font-weight: 400;">, an AI professor at </span><a href="http://en.snu.ac.kr/" target="_blank" rel="noopener"><span style="font-weight: 400;">Seoul National University</span></a><span style="font-weight: 400;"> and a distinguished professor for POSCO added, “Traditionally, people solve problems, but in the generation of AI, AI will be able to solve problems for us&#8230; People now have to focus on defining problems, implementing systems and getting the right kind of data.” </span></p>
<h2><b>Cooperative Research and Investment</b></h2>
<p><span style="font-weight: 400;">Along with defining the exact problems that AI can provide solutions for, the implementation of AI will also call for a new working culture for companies and industries. </span></p>
<p><span style="font-weight: 400;">Tech company </span><a href="https://www.vuno.co/" target="_blank" rel="noopener"><span style="font-weight: 400;">VUNO </span></a><span style="font-weight: 400;">CTO Jung Gyuhwan stated, “Each company has its own production or operation method, and different data formats and protocols, but product inspection and screen UI (User Interface) are common areas. If we can find such common areas that can be commercialized and continue to research ways to expand AI applications to different sectors, we can achieve meaningful results together.”</span></p>
<div id="attachment_12807" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Research-and-Development.jpg"><img class="size-large wp-image-12807" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Research-and-Development-1024x433.jpg" alt="Researchers developing programming and coding technologies" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Research-and-Development-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Research-and-Development-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Research-and-Development-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Research-and-Development.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Researchers developing programming and coding technologies</p></div>
<p><span style="font-weight: 400;">Jung went on to highlight that most AI personnel are unfamiliar with manufacturing. In particular, steel production terms are so difficult that it takes a considerable amount of time to share and understand information. There are also numerous obstacles and obligations for startups entering an unfamiliar development environment full of regulations and restrictions on things like the use of codes.</span></p>
<p><span style="font-weight: 400;">“In other words, task efficiency is a trade off with information security. I believe that if there is such a process in POSCO where the risk of technology leakage is not high, it will speed up results through collaboration with start-ups. <a href="http://www.posco.co.kr/homepage/docs/eng5/jsp/family/poscoict.jsp?mdex=posco6EA" target="_blank" rel="noopener">POSCO ICT</a> in Pangyo is a good place for startup employees to work. If we can take advantage of the POSCO ICT databases, collaboration with start-up companies will be easier. As of now, there are not many AI companies in Korea that specialize in manufacturing. Most people don&#8217;t even know that there is a lot of data available in the manufacturing industry. That&#8217;s why fostering start-up companies specializing in manufacturing now, is a good idea.”</span></p>
<div id="attachment_12779" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/09/The-announcement-of-Google’s-acquisition-of-Kaggle.jpg" target="_blank" rel="noopener"><img class="wp-image-12779 size-large" src="https://newsroom.posco.com/en//wp-content/uploads/2017/09/The-announcement-of-Google’s-acquisition-of-Kaggle-1024x768.jpg" alt="Google's Fei-Fei Li announces Google’s acquisition of Kaggle during a conference in San Francisco, CA." width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-announcement-of-Google’s-acquisition-of-Kaggle-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-announcement-of-Google’s-acquisition-of-Kaggle-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/The-announcement-of-Google’s-acquisition-of-Kaggle-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Google&#8217;s Fei-Fei Li announces Google’s acquisition of Kaggle. (Source: Venture Beat)</p></div>
<p><span style="font-weight: 400;">According to </span><a href="https://www.cbinsights.com/research/artificial-intelligence-mergers-acquisitions-exits/" target="_blank" rel="noopener"><span style="font-weight: 400;">CB Insights</span></a><span style="font-weight: 400;">, M&amp;A (mergers and acquisitions) of AI startups have increased 700 percent since 2011, because they are more efficient and often more insightful when it comes to AI research. Besides investing in existing startups, members of the panel agreed that collaborative competitions such as </span><a href="https://www.kaggle.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Kaggle</span></a><span style="font-weight: 400;">, a contest platform where data scientists from around the world participate in solving problems in industry and society, are a great place to find talent and foster them as start-up companies.</span></p>
<h2><b>Tackling New Challenges</b></h2>
<p><span style="font-weight: 400;">The flurry of activity around AI research shows just how new the sector really is. People are still finding ways to apply AI across different sectors and industries. In such a volatile environment, how do companies and researchers navigate their way forward? </span></p>
<p><span style="font-weight: 400;">According to </span><a href="http://pro.handong.edu/hchoi/" target="_blank" rel="noopener"><span style="font-weight: 400;">Choi Heeyoul</span></a><span style="font-weight: 400;">, a professor of computer science at </span><a href="https://www.handong.edu/eng/" target="_blank" rel="noopener"><span style="font-weight: 400;">Handong Global University</span></a><span style="font-weight: 400;">, companies need to “start where the people, problem definition and data are ready. Whether it is in production, sales, distribution, etc., if there is the will to solve problems, then results will follow. Especially when collecting data, you need the help of data analysts. For example, classification data for different types of steel can only be analyzed if the history of the classification criteria is recorded. Speech recognition is not any better for AI application than other fields, yet the most active and productive research has been completed in this sector. This is attributable to the will to apply AI, the abundance of accurate data and close cooperation with data analysts.”</span></p>
<div id="attachment_12806" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Data-Analysis.jpg" target="_blank" rel="noopener"><img class="wp-image-12806 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Data-Analysis-1024x433.jpg" alt="A data analyst holds up a tablet with charts and tables showing statistics" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Data-Analysis-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Data-Analysis-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Data-Analysis-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Data-Analysis.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Obtaining accurate data is vital for AI research</p></div>
<p>Professor Zhang Byung-Tak had another approach to offer. “I hope people will boldly take on challenges. The dramatic increase in computing power can now enable attempts that were previously considered reckless&#8230;No matter how much data we gather, it will never be enough. We need to approach problems as experiments and just start. One way to go about it is to work in reverse instead of waiting for data to be accumulated. You can start the task to define the data that is needed and determine the coherence of the data to the task.”</p>
<p><a href="https://sites.google.com/site/skkuinfosci/people/professor" target="_blank" rel="noopener"><span style="font-weight: 400;">Lee Jong-Seok</span></a><span style="font-weight: 400;">, a Professor at </span><a href="http://www.skku.edu/eng_home/index.jsp" target="_blank" rel="noopener"><span style="font-weight: 400;">Sungkyunkwan University</span></a><span style="font-weight: 400;"> added, “When we are defining problems, we need to separate them into ones that can be solved in the short term and ones that require long term solutions. Some problems can be solved with minor improvements, while other problems will persist. For the latter, it is important to have patience and invest in a solution over a long term.” </span></p>
<p><span style="font-weight: 400;">That’s exactly what manufacturing companies are doing. They are collecting data every stage of production all the way to sales and administration. Big data is now available to study and apply to boost companies’ efficiency, sustainability and performance. Those who come up with the optimal software and modeling systems for data analytics will win the competitive edge early on. </span></p>
<p><a href="http://news.unist.ac.kr/" target="_blank" rel="noopener"><span style="font-weight: 400;">UNIST</span></a><span style="font-weight: 400;"> professor </span><a href="http://sail.unist.ac.kr/members/jaesik/" target="_blank" rel="noopener"><span style="font-weight: 400;">Choi Jaesik</span></a><span style="font-weight: 400;"> echoed the panel’s sentiment, in closing, saying, “It&#8217;s very uncommon for a manufacturing company to hold AI courses for all their employees. I think POSCO can take pride that&#8230;POSCO is a great place to apply AI and achieve results. There is already plenty of data on site and employees are continuously working to obtain more accurate data. I look forward to seeing what POSCO will bring to the advancement of AI.”</span></p>
<p><a href="https://newsroom.posco.com/en/posco-ceo-plans-for-more-smart-factories-visits-siemens-and-ge/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO CEO Kwon Ohjoon plans on doing</span></a><span style="font-weight: 400;"> exactly that, by increasing investment in research and implementing AI technology where applicable. Read more on POSCO’s smartization efforts </span><a href="https://newsroom.posco.com/en/will-artificial-intelligence-lead-breakthroughs-steel-industry-2/" target="_blank" rel="noopener"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">. </span></p>
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