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		<title>smart car &#8211; Official POSCO Group Newsroom</title>
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            <title>smart car &#8211; Official POSCO Group Newsroom</title>
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				<title>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</title>
				<link>https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/</link>
				<pubDate>Wed, 29 Nov 2017 23:13:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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		<category><![CDATA[automotive market]]></category>
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		<category><![CDATA[battery production plant]]></category>
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		<category><![CDATA[electric car]]></category>
		<category><![CDATA[electric cars]]></category>
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		<category><![CDATA[lead-acid]]></category>
		<category><![CDATA[lead-acid battery]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[lithium battery]]></category>
		<category><![CDATA[lithium extraction]]></category>
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		<category><![CDATA[lithium-cobalt oxide cathode]]></category>
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									<description><![CDATA[The fate of widespread electric vehicle (EV) adoption lies in the car battery. So far, automakers have achieved a range of 100 to 300 miles on a single charge,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The fate of widespread electric vehicle (EV) adoption lies in the car battery. So far, automakers have achieved a range of 100 to 300 miles on a single charge, but it’s still not enough to calm drivers’ range anxiety or compete with traditional fuel options. Ultimately, drivers want an affordable long-range EV with super fast charge, factors that are often at odds with each other. </span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13295" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs.jpg" target="_blank" rel="noopener"><img class="wp-image-13295" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-1024x509.jpg" alt="A street lined with EV charging stations and EVs. " width="800" height="398" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-1024x509.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-800x398.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-768x382.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs.jpg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">EVs will make up 54 percent of new car sales in 2040. (Source: <a href="https://electrek.co/2017/04/19/denmark-electric-vehicle-incentive/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p><span style="font-weight: 400;">Even though EVs make up about 1 percent of total new car sales in the U.S., EVs are on a steady, steep path upwards. According to a </span><a href="https://about.bnef.com/electric-vehicle-outlook/" target="_blank" rel="noopener"><span style="font-weight: 400;">report by Bloomberg New Energy Finance</span></a><span style="font-weight: 400;">, EVs will make up 54 percent of new car sales by 2040, and by 2029, EVs will be cheaper to buy than gasoline and diesel-fueled cars. </span></p>
<p><span style="font-weight: 400;">The figures are significant and will translate into a sharp increase in demand for rechargeable batteries and their materials. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Electric Vehicles and the Future of the Automotive Market</a></strong></p>
<h2><b>The Evolution of EV Batteries</b></h2>
<p><span style="font-weight: 400;">Before diving into the juicy details, it’s always helpful to cover the </span><a href="http://www.visualcapitalist.com/evolution-of-battery-technology/" target="_blank" rel="noopener"><span style="font-weight: 400;">basics</span></a><span style="font-weight: 400;">. Batteries are made up of 3 main components. The anode, or negative electrodes, the cathode, or positive electrodes and some type of electrolyte through which the electrodes travel to release chemical energy.</span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13297" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery.jpg" target="_blank" rel="noopener"><img class="wp-image-13297" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-1024x576.jpg" alt=" A lightbulb lights up thanks to a simple potato battery cell. " width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery.jpg 1280w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">A simple battery can be made out of a potato, copper penny and galvanized nail. (Source: <a href="http://www.tested.com/science/weird/459270-boiled-potatoes-are-ten-times-better-batteries-raw/" target="_blank" rel="noopener">Tested</a>)</p></div>
<p><span style="font-weight: 400;">The first rechargeable battery, lead-acid battery, was invented in </span><a href="http://www.visualcapitalist.com/evolution-of-battery-technology/" target="_blank" rel="noopener"><span style="font-weight: 400;">1859 by a physicist named Gaston Plante</span></a><span style="font-weight: 400;">. Lead dioxide was the cathode material used, and lead was the anode material with a liquid solution of sulphuric acid and water as the electrolyte. The materials were affordable and the battery was applied to many early models of EVs, including early models of the </span><a href="https://www.tesla.com/models" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla Model S</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Another widely used battery that came after the lead-acid battery is the nickel-metal hydride (NiMH) battery developed at the </span><a href="https://www.battelle.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">Battelle-Geneva Research Center</span></a><span style="font-weight: 400;"> in 1967. Nickel hydroxide was used as the cathode material while a hydrogen-absorbing alloy was used as the anode material. A liquid solution served as electrolytes. The research for NiMH batteries was extensive, and funded jointly by Daimler-Benz and Volkswagen AG. The batteries were also applied to many EV models such as the Toyota Prius, prior to 2015. </span></p>
<h2><b>The Advent of Lithium-Ion Batteries</b></h2>
<p><span style="font-weight: 400;">The introduction of lithium-ion batteries was a game-changer. </span><a href="http://www.economist.com/node/1176209" target="_blank" rel="noopener"><span style="font-weight: 400;">Sony first introduced them in 1991</span></a><span style="font-weight: 400;">, and today, most EVs have them, including the </span><a href="http://fortune.com/2016/08/24/tesla-100kwh-battery-pack/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla Model 3</span></a><span style="font-weight: 400;">. The batteries consist of lithium-cobalt oxide cathodes, graphite anodes and the electrolyte is usually a solution of lithium salt and an organic solvent, though some automakers are experimenting with solid-state electrolytes. </span></p>
<div id="attachment_13299" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13299" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-1024x680.jpg" alt="People gather around to look at a Tesla Model 3’s battery." width="800" height="531" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3.jpg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The Tesla Model 3 has a lithium-ion battery. (Source: <a href="https://www.greencarreports.com/news/1110149_tesla-model-s-battery-life-what-the-data-show-so-far" target="_blank" rel="noopener">Green Car Reports</a>)</p></div>
<p><span style="font-weight: 400;">Compared to its predecessors, lithium-ion batteries have the highest amount of stored energy and specific power, which is kind of like horsepower for electric cars. As a result of improved technology and lower costs, lithium-ion batteries are projected to make up </span><a href="http://www.visualcapitalist.com/explaining-surging-demand-lithium-ion-batteries/" target="_blank" rel="noopener"><span style="font-weight: 400;">70 percent of the total rechargeable battery market by 2025</span></a><span style="font-weight: 400;">, which will be worth roughly USD 112 billion. </span></p>
<h2><b>Good as Gold</b></h2>
<p><span style="font-weight: 400;">It is estimated that every 1 percent increase of EVs in the auto market will result in an additional </span><a href="http://www.visualcapitalist.com/critical-ingredients-fuel-battery-boom/" target="_blank" rel="noopener"><span style="font-weight: 400;">70,000 tons of lithium demand LCE per year</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">In 2016, Australia topped the list for the most lithium produced with </span><a href="https://investingnews.com/daily/resource-investing/energy-investing/lithium-investing/lithium-producing-countries/" target="_blank" rel="noopener"><span style="font-weight: 400;">14,300 metric tons</span></a><span style="font-weight: 400;">. China and Zimbabwe are also top contenders producing 2000 and 900 metric tons in 2016, respectively. Then, there are the South American countries of Argentina, Chile, and Bolivia, also referred to as the “lithium triangle,” and home to 75 percent of the world’s lithium supply. </span></p>
<div id="attachment_13298" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg" target="_blank" rel="noopener"><img class="wp-image-13298 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg" alt="Two workers in a boat take samples of brine at the Rockwood Plant for mining lithium." width="800" height="533" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Workers at a brine pool at the Rockwood Lithium Plant on the Atacama salt flat. (Source: <a href="https://www.reuters.com/article/us-latam-lithium/battery-hungry-world-turns-to-south-americas-lithium-triangle-idUSKCN0WH1BZ" target="_blank" rel="noopener">Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Does that mean the world has enough lithium to fuel the cars of tomorrow? The answer is yes, but there aren’t enough mines to produce them. In order to prevent environmental damage and the exploitation of unprotected workers, lithium producers have to get smart about lithium mining and production. </span></p>
<p>[clickToTweet tweet=&#8221;It is estimated that every 1 percent increase of EVs in the auto market will result in an additional 70,000 tons of lithium demand LCE per year- Visual Capitalist&#8221; quote=&#8221;It is estimated that every 1 percent increase of EVs in the auto market will result in an additional 70,000 tons of lithium demand LCE per year- Visual Capitalist&#8221; theme=&#8221;style6&#8243;]</p>
<h2><b>POSCO’s Lithium Production  </b></h2>
<p><span style="font-weight: 400;">Starting in 2010, POSCO and the Research Institute of Industrial Science &amp; Technology (RIST) teamed up to develop a chemically based lithium extraction technology. The innovation cut down extraction time from up to </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">18 months down to between 8 hours and 1 month</span></a><span style="font-weight: 400;">, delivering a purity rate of 99.9 percent. The recovery rate of lithium also increased to over 80 percent. POSCO is the world’s first corporation to commercialize the technology. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/lithium-rocks-posco-at-forefront-of-a-green-energy-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Lithium Rocks: POSCO at Forefront of a Green Energy Future</a></strong></p>
<div id="attachment_13296" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium.jpg" target="_blank" rel="noopener"><img class="wp-image-13296" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-1024x433.jpg" alt="POSCO CEO Kwon Ohjoon holds lithium in both his hands while employees watch on at the PosLX, POSCO’s battery production factory for mining lithium." width="800" height="338" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium.jpg 1300w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon holds lithium on his visit to PosLX, POSCO’s battery production factory in Korea.</p></div>
<p><span style="font-weight: 400;">It’s also at the heart of the lithium triangle. POSCO currently operates facilities in Chile’s Maricunga Salt Lake, Argentina’s Cauchari Salt Lake and Argentina’s Pozuelos Salt Lake, which alone will boost POSCO’s annual lithium production to 2,500 tons. POSCO also opened its </span><a href="https://newsroom.posco.com/en/koreas-first-lithium-production-plant/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">first battery production plant</span></a><span style="font-weight: 400;"> in Korea earlier this year.  </span></p>
<p><span style="font-weight: 400;">The future of EVs is promising thanks to advancements being made in electric batteries, and there’s a lot at stake for the health and well being of future generations. Increasingly, the availability and costs of EV battery materials will play a vital role in market outcomes and widespread EV adoption. It is vital for companies like POSCO to provide abundant, sustainable and cost-friendly EV battery materials so automakers can continue to enhance the batteries of tomorrow’s cars. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://qz.com/783314/this-is-what-electric-cars-are-doing-to-the-lithium-market/" target="_blank" rel="noopener"><span style="font-weight: 400;">Quartz</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Going Autonomous: The Transformation of the Transportation Industry</title>
				<link>https://newsroom.posco.com/en/going-autonomous-transformation-transportation-industry/</link>
				<pubDate>Mon, 18 Sep 2017 10:00:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[argo ai]]></category>
		<category><![CDATA[auto evolution]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automaker]]></category>
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		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[autonomous airplane]]></category>
		<category><![CDATA[autonomous car]]></category>
		<category><![CDATA[autonomous cars]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[cruise automation]]></category>
		<category><![CDATA[driverless car]]></category>
		<category><![CDATA[eno centre for transportation]]></category>
		<category><![CDATA[fuel efficiency]]></category>
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		<category><![CDATA[Lightweight Cars]]></category>
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		<category><![CDATA[microsoft]]></category>
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		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[self-driving]]></category>
		<category><![CDATA[smart car]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transportation]]></category>
		<category><![CDATA[transportation industry]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of transportation, remain vital as autonomous transportation emerges in full.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Many people have heard of self-driving cars, but this is just one example of unmanned, autonomous transportation. Ferries, pods, drones, and other vehicles are all part of the innovative trend toward vehicles that operate on their own, providing great opportunities to companies looking to invest.</span></p>
<h2>Why Should People Care About Autonomous Transportation?</h2>
<p><span style="font-weight: 400;">Autonomous transportation is emerging across the world, from personal vehicles to Tesla’s proposed semi trucks that drive in convoy with a lead vehicle handling autonomous follow trucks. Intel is also planning to </span><a href="https://www.theverge.com/2017/8/9/16119000/intel-mobileye-self-driving-cars-level-4" target="_blank" rel="noopener"><span style="font-weight: 400;">test a fleet of one hundred autonomous cars </span></a><span style="font-weight: 400;">and Hyundai’s planning to </span><a href="https://www.forbes.com/sites/frankahrens/2017/08/11/hyundai-aims-to-show-its-ready-for-self-driving-olympics-at-pyeongchang/#557012357f59" target="_blank" rel="noopener"><span style="font-weight: 400;">showcase its self-driving technology</span></a><span style="font-weight: 400;"> at the biggest winter sports event of 2018.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">While many have heard of self-driving cars and other road-based vehicles, it may come as a surprise to learn just how far technology has advanced in autonomous transportation. The Swiss bank </span><a href="https://www.ubs.com/ch/en.html" target="_blank" rel="noopener"><span style="font-weight: 400;">UBS</span></a><span style="font-weight: 400;">, suggests that </span><a href="https://www.cnbc.com/2017/08/07/pilotless-planes-could-save-airline-industry-billions-of-us-dollars-ubs-note.html" target="_blank" rel="noopener"><span style="font-weight: 400;">autonomous airplanes could be in place by 2025</span></a><span style="font-weight: 400;">, a feat that would save airlines $35 billion a year. Clearly, the benefits are drastic and it is becoming essential for companies to invest in making autonomous travel work.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Even further into the future, companies like </span><a href="http://www.next-future-mobility.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Next Future Transportation</span></a><span style="font-weight: 400;"> are envisioning pod travel, through which individual vehicles will autonomously transport people from point A to point B.</span></p>
<div id="attachment_12856" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" target="_blank" rel="noopener"><img class="wp-image-12856 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" alt="A man steps out of a Next Future Transportation autonomous pod" width="1200" height="800" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg 1200w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-1024x683.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">Next Future Transportation’s autonomous pod (Source: <a href="http://www.next-future-mobility.com/analysis" target="_blank" rel="noopener">Next Future Transportation</a>)</p></div>
<p><span style="font-weight: 400;">No matter the type, the economic impact of autonomous transportation technology is unavoidable. Boston Consulting Group expects that the driverless car market will be worth </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">$42 billion by 2025 and $77 billion by 2035</span></a><span style="font-weight: 400;">, and IHS suggests </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">driverless car ubiquity will hit around 2050</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In terms of what these automated vehicles offer to the public, the </span><a href="https://www.enotrans.org/wp-content/uploads/2015/09/AV-paper.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">Eno Centre for Transportation</span></a><span style="font-weight: 400;"> reports that if 90 percent of American roads were autonomous, </span><a href="http://www.businessinsider.com/advantages-of-driverless-cars-2016-6/#roads-will-be-safer-1" target="_blank" rel="noopener"><span style="font-weight: 400;">accidents would drop from 6 million a year to 1.3 million; deaths would fall from 33,000 to 11,300</span></a><span style="font-weight: 400;">. Add in better traffic conditions, higher fuel efficiency and extra time gained from not driving, and it’s easy to see why companies are taking notice of this tech sector.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Who is Investing in Autonomous Transportation?</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Autonomous transportation entails investment from various industries from materials to technology, and major players are making early moves. Tesla is a good example of a specialty vehicle company determined to see autonomous transportation become a worldwide reality. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Big names in traditional transportation are also jumping aboard. General Motors </span><a href="https://www.forbes.com/sites/alanohnsman/2017/04/04/gms-cruise-poised-to-add-1100-silicon-valley-autonomous-car-tech-jobs/#368a34d25cca" target="_blank" rel="noopener"><span style="font-weight: 400;">purchased Cruise Automation</span></a><span style="font-weight: 400;">, and Ford has </span><a href="https://www.theverge.com/2017/8/16/16155254/argo-ai-ford-self-driving-car-autonomous" target="_blank" rel="noopener"><span style="font-weight: 400;">invested in an AI startup, Argo AI</span></a><span style="font-weight: 400;">. Audi has </span><a href="https://techcrunch.com/2016/07/25/audi-setting-up-a-subsidiary-dedicated-to-self-driving-car-tech/" target="_blank" rel="noopener"><span style="font-weight: 400;">created a subsidiary</span></a><span style="font-weight: 400;">, the SDS Company, focused on self-driving technology, and BMW has </span><a href="https://www.reuters.com/article/us-continental-autonomous/continental-joins-bmw-intel-mobileye-platform-for-self-driving-cars-idUSKBN19B0TP" target="_blank" rel="noopener"><span style="font-weight: 400;">formed an alliance</span></a><span style="font-weight: 400;"> with Intel and Mobileye.</span><span style="font-weight: 400;"><br />
</span> <span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">There are also auto suppliers getting into this market, such as </span><a href="http://www.magna.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Magna</span></a><span style="font-weight: 400;">, a supplier that is manufacturing vehicles as well as providing the parts to help more traditional companies jump into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Tech giants like Microsoft are getting involved, too, </span><a href="https://www.cnbc.com/2017/07/19/microsoft-baidu-team-up-for-self-driving-platform-apollo.html" target="_blank" rel="noopener"><span style="font-weight: 400;">collaborating with automakers</span></a><span style="font-weight: 400;"> to include their own technology in self-driving vehicles, as well as to research and develop automated transportation technology.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Whether companies are involved in creating the actual vehicles that will be automated, providing security and safety features, pursuing further research, or providing the materials needed to create these vehicles of the future, it is safe to say that this industry is growing rapidly.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Autonomous Transportation and the Steel Industry</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">A shift toward autonomous transportation is good news for the steel industry. At first glance, it seems steel consumption will decrease as fewer car accidents will lead to less demand for repair parts and more room to use other materials for aesthetic purposes. However, demand for high-strength, premium steels that are highly sought after in traditional cars will continue to increase. </span></p>
<p><span style="font-weight: 400;">Materials like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> provide greater strength and safety for automated vehicles, an important consideration when one considers a road full of cars driving themselves. While people may no longer be behind the wheel, they will want to know that their cars, and the cars around them, are made to the highest safety standards. Safety regulations for traditional cars are only getting tougher, and that won’t change with autonomous vehicles.</span></p>
<div id="attachment_12857" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-12857" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg" alt="POSCO’s PBC-EV made with POSCO GIGA STEEL on display" width="1200" height="508" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL</p></div>
<p><span style="font-weight: 400;">High-strength steel allows car makers to </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight their vehicles without compromising safety</span></a><span style="font-weight: 400;">. POSCO GIGA STEEL’s </span><a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight properties</span></a><span style="font-weight: 400;"> make it a sustainable solution for automated vehicles that aim to leave a minimal carbon footprint and </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">maximize fuel efficiency</span></a><span style="font-weight: 400;">. Even better, it is affordable; an important factor considering the overall cost of the technology and hardware that goes into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">The steel industry will also see a boost in the need for accompanying facilities for automated transportation, including manufacturing plants, parking structures, charging stations, smart roads and so on. While automated transportation may be high tech, there will be plenty of opportunities for those in the steel industry to provide material solutions to a rapidly growing market.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.autoevolution.com/news/old-law-in-the-state-of-new-york-must-be-changed-to-enable-self-driving-cars-107966.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Auto Evolution</span></a><span style="font-weight: 400;">.</span></p>
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