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		<title>safety &#8211; Official POSCO Group Newsroom</title>
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            <title>safety &#8211; Official POSCO Group Newsroom</title>
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				<title>Introducing worldsteel-acknowledged POSCO ‘Safety Golden Bell Challenge’</title>
				<link>https://newsroom.posco.com/en/introducing-worldsteel-acknowledged-posco-safety-golden-bell-challenge/</link>
				<pubDate>Wed, 11 Nov 2020 09:57:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[Life With POSCO]]></category>
		<category><![CDATA[POSCO Safety Golden Bell]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[Safety Culture]]></category>
		<category><![CDATA[Safety Leadership]]></category>
		<category><![CDATA[worldsteel]]></category>
									<description><![CDATA[The answer to this question is revealed at the bottom! The above quiz was one of the questions at the POSCO ‘Safety Golden Bell Challenge’ held in Pohang last]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-73952" src="https://newsroom.posco.com/en/wp-content/uploads/2020/11/final-match-sample-QuestionPOSCO.jpg" alt="" width="960" height="538" /></p>
<p style="text-align: center;"><strong><em><span style="background-color: #faf4c0;">The answer to this question is revealed at the bottom!</span></em></strong></p>
<p>The above quiz was one of the questions at the POSCO ‘Safety Golden Bell Challenge’ held in Pohang last year. Those who find it hard to answer could perhaps take this opportunity to learn about it today. Why? It’s because the more you know, the safer you become. Safety is POSCO&#8217;s core value.</p>
<hr />
<h2><strong>l POSCO Holds the Safety Golden Bell</strong></h2>
<p>Around 30,000 employees of POSCO and partner companies participated in the preliminary rounds of the Golden Bell Challenge, and 400 of them qualified for the main game. The main game was held in Pohang on October 25 2019 and was attended by a total of 1,000 people, including POSCO CEO Jeong-Woo Choi and 600 others who came to cheer.</p>
<p>Various questions regarding the company’s safety regulations and the Korean Occupational Safety and Health Act were covered at the ‘Safety Golden Bell Challenge.’ At the event, several performances demonstrating POSCO’s safety message were carried out, along with some bonus quizzes for the audience. All participants could enjoy the events while acquiring safety education at the same time.</p>
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<p>POSCO’s ‘Safety Golden Bell Challenge’ is not about winning or the competition itself. Of course, some questions aren’t easy, like the quiz above. But the real purpose of the challenge is this: creating a ‘safety community’ where all employees, including at partner companies, protect each other — with a little entertainment along the way.</p>
<p><span style="color: #005793;"><strong>POSCO has expanded its budget for the safety sector and has put in a lot of effort in securing the safety of employees, like investing 1.105 trillion KRW for three years from 2018 and establishing a safety control tower company-wide.</strong></span></p>
<p>In addition, POSCO has expanded various Smart Safety devices, including Intelligent CCTV, robots, and recently gave away Smart Watches that can send rescue signals in case of hazardous accidents to 1,200 working at the steelworks to secure the safety of its employees. However, these devices cannot be all when it comes to safety. The many safety capital and infrastructure investments should be met with the employees’ self-recognition of the importance of safety and encourage each other to change. This is the reason why POSCO planned the ‘Safety Golden Bell Challenge’.</p>
<h2><strong>l A Recognized Safety Program Participated by 30,000 Employees Including Partner Companies </strong></h2>
<p>POSCO’s ‘Safety Golden Bell Challenge,’ which was participated by around 30,000 employees of POSCO and partner companies, drew the attention of worldsteel. And with this program, POSCO was selected for excellence in the ‘safety culture and leadership’ area by worldsteel this year.</p>
<div id="attachment_73951" style="width: 970px" class="wp-caption aligncenter"><img class="size-full wp-image-73951" src="https://newsroom.posco.com/en/wp-content/uploads/2020/11/20201023_114935.png" alt="" width="960" height="653" /><p class="wp-caption-text">▲ Safety Culture Leadership Excellent Company Certificate by worldsteel</p></div>
<p>POSCO was recognized for putting safety as the core value of employees and providing a space where employees can connect and upgrade the safety competence of individuals voluntarily while promoting the vitalization of safety activities.</p>
<p>POSCO acquired high regard from the evaluation carried out in the following four sectors: management support, impact on metrics, leadership maturity, and broad and deep participation.</p>
<p>In particular, POSCO received high praise in terms of <span style="color: #005793;"><strong>encouragement from top executives, including the CEO, and initiative and motivation of management supervisors.</strong></span> The safety program yielded noticeable positive effects, such as an increase in finding potential risk &amp; participation in safety activities and a decrease in unsafe behavior.</p>
<div id="attachment_73959" style="width: 970px" class="wp-caption aligncenter"><img class="size-full wp-image-73959" src="https://newsroom.posco.com/en/wp-content/uploads/2020/11/posco_img_01_.png" alt="" width="960" height="380" /><p class="wp-caption-text">▲ Comparison of six months after the ‘Safety Golden Bell Challenge’</p></div>
<p>Worldsteel has designated April 28 as Steel Safety Day to raise awareness of safety through extensive on-site safety inspections of its member companies (amounting to about 170 companies). This year, however, the event was postponed to October 21 and was held online due to the influence of COVID-19.</p>
<p>The awardees of the Safety &amp; Health Excellence Recognition were supposed to give a presentation session of related activities at the worldsteel’s regular meeting. However, with the meeting canceled this year due to the COVID-19, a <a href="https://register.gotowebinar.com/register/8408612340837979408" target="_blank" rel="noopener"><strong>webinar</strong></a> (online seminar) is to be held on November 11 instead, where POSCO will be giving a presentation on the Safety Golden Bell Challenge with a question and answer session.</p>
<hr />
<p style="text-align: center;"><strong><em><span style="background-color: #faf4c0;">* Answer: ③ Flash Over: A phenomenon in the early stages of a fire, where combustible gas gathers near the ceiling and explodes as a whole.</span></em></strong></p>
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				<title>Interview: All about Ability! Not Disability!</title>
				<link>https://newsroom.posco.com/en/interview-ability-not-disability/</link>
				<pubDate>Tue, 24 Apr 2018 21:00:30 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[bronze]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Gold Bronze]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[Korean Paralympic]]></category>
		<category><![CDATA[Parallel]]></category>
		<category><![CDATA[Paralympic Winter Games]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sledge]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[technology]]></category>
									<description><![CDATA[There is no doubt that Corporate Social Responsibility (CSR) is one of the fundamental aspects of a global company. POSCO not only agrees with this principle]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">There is no doubt that Corporate Social Responsibility (CSR) is one of the fundamental aspects of a global company. POSCO not only agrees with this principle but is also taking an active role in contributing to various programs for the betterment of the society. Supporting athletes with disabilities is one of them.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/0419_posco_2.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/0419_posco_2.png" alt="Korean made gear boost motivation of the Korean Paralympic player" width="700" height="411" /></a><p class="wp-caption-text">Technology isn&#8217;t just securing the safety. Also boosts athlete&#8217;s motivation</p></div>
<p>&nbsp;</p>
<h2><b>Pride of the Korean-Made</b></h2>
<p><span style="font-weight: 400;">The passion of the athletes seen at The PyeongChang 2018 Paralympic Winter Games is unforgettable. It is to this end that POSCO has devoted itself to supporting athletes with disabilities.</span></p>
<p><span style="font-weight: 400;">When it comes to sports, even small improvements in technology or changes to the gear may bring about huge differences. Having supported the national para ice hockey team since 2016, POSCO developed <a href="https://www.insidethegames.biz/articles/1054674/south-korea-para-ice-hockey-team-to-use-new-state-of-the-art-sleds-for-pyeongchang-2018" target="_blank" rel="noopener">lightweight sledges</a> with improved tolerance shock absorption for the Korean para ice hockey team so that the athletes could focus more on the game. This made POSCO the first company in Korea to manufacture athletic gear for national Paralympic teams. Equipped with motivation and new gear, the Korean para ice hockey team achieved an amazing Bronze medal in The PyeongChang 2018 Paralympic Winter Games.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/parallel-shining-spotlight-korean-national-para-ice-hockey-team/" target="_blank" rel="noopener"><b>Parallel: Shining a Spotlight on the Korean National Para Ice Hockey Team</b></a></p>
<p><span style="font-weight: 400;">With memories of The PyeongChang 2018 Paralympic Winter Games still fresh, South Korea recently observed the National Day of Persons with Disabilities on April 20. In recognition of this day, POSCO interviewed Jin-Owan Jung, head officer at the Korea Paralympic Committee Icheon Training Center and manager of the Korean Paralympic team the man who led the Korean team at The PyeongChang 2018 Paralympic Winter Games and one who both understands and represents the interests of people with disabilities in Korea.</span></p>
<blockquote><p><strong>“</strong><strong>It&#8217;s Not Just About Overcoming Your Disability But Accepting It.- Jin Owan, Jung”</strong></p></blockquote>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/DSC_0015.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/DSC_0015.jpg" alt="Acceptance matters rather than struggling to overcome" width="700" height="411" /></a><p class="wp-caption-text">He emphasized the recognition and acceptance rather than struggling</p></div>
<p>&nbsp;</p>
<h2><b>Accept who you really are</b></h2>
<p><span style="font-weight: 400;">Jin-Owan Jung was 22 years old when a car accident left him paralyzed from the waist down in 1987. Undeterred by the accident, Jung set his eyes on becoming an athlete for the Paralympics when he saw the Seoul Paralympic Games in 1998. He won 2 medals – a gold and a bronze – in Shooting in the 2000 Sydney Paralympics Games. After retiring as an athlete, his passion for sports drove him to take on a new role in administration. The experiences gained as a Para sport athlete and also by interacting with others with disabilities, gave him a perception that acceptance of one’s disability is more important than struggling to overcome it.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/DSC_0070.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/DSC_0070.jpg" alt="Koreanparalympiccommitte" width="700" height="411" /></a><p class="wp-caption-text">He agrees that the situation is getting better but still needs more support such as financial aspects</p></div>
<p>&nbsp;</p>
<h2><b>You are not alone</b></h2>
<p><span style="font-weight: 400;">The PyeongChang 2018 Paralympic Winter Games was a huge success in that the athletes&#8217; passion inspired positive change in the society’s views toward people with disabilities. Jung noted that the infrastructure for people with disabilities in The PyeongChang 2018 Paralympic Winter Games was much improved in comparison to past games. However, he believes there is still room for improvement. Additional and sustainable social support is necessary to ensure those with disabilities can enjoy living conditions equal to those of other citizens and have an equal share in the development of their societies.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/포스코-스켈레톤·봅슬레이-및-장애인-아이스하키-선수단에-격려금-전달.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/포스코-스켈레톤·봅슬레이-및-장애인-아이스하키-선수단에-격려금-전달.jpg" alt="Koreanparalympiccommitte" width="700" height="411" /></a><p class="wp-caption-text">POSCO supports not only their technology but also financial aid</p></div>
<p>&nbsp;</p>
<h2><b>How to support?</b></h2>
<p><span style="font-weight: 400;">Jung explains, “Financial support is not everything but it is important in certain circumstances.” POSCO has been a proud sponsor of athletes with disabilities and has provided roughly $2.6 million in support of Para sport since 2011. This year, POSCO donated $370,000 to the Korean Paralympic team in honor of their effort and passion.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/cb036115208.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/cb036115208.jpg" alt="Koreanparalympiccommitte" width="700" height="411" /></a><p class="wp-caption-text">&#8216;Harmony&#8217; is the element that POSCO will promise for better society</p></div>
<p><span style="font-weight: 400;">Jung believes that sports might be the key to resolving discrimination against people with disabilities. However, this can only be accomplished with active contribution from supporters. POSCO will continue to support Jin-Owan Jung&#8217;s dream of achieving social harmony and creating a society where having a disability does not impede one&#8217;s quality of life.</span></p>
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				<title>Taking a Turn Towards the Future of Driverless Freight Transportation</title>
				<link>https://newsroom.posco.com/en/taking-turn-towards-future-driverless-freight-transportation/</link>
				<pubDate>Tue, 20 Mar 2018 09:24:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[Autonomous Rail Rapid Transit]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[efficient]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[freight]]></category>
		<category><![CDATA[future]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[industry]]></category>
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		<category><![CDATA[Korea]]></category>
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		<category><![CDATA[POSCO GIGA STEEL]]></category>
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		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[truck driver]]></category>
		<category><![CDATA[trucking]]></category>
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									<description><![CDATA[Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for deliveries. Experts project the global e-commerce market is positioned be worth about </span><a href="https://www.enterpriseinnovation.net/article/game-changing-trends-evolving-e-commerce-market-501682565" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 4.5 trillion by 2021</span></a><span style="font-weight: 400;">, and in the U.S, </span><a href="http://www.businessinsider.com/the-global-ecommerce-landscape-report-2017-11" target="_blank" rel="noopener"><span style="font-weight: 400;">about half of all households</span></a><span style="font-weight: 400;"> have an Amazon Prime membership. </span></p>
<div id="attachment_13920" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" target="_blank" rel="noopener"><img class="wp-image-13920 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" alt="An American truck driver inside his truck." width="768" height="512" /></a><p class="wp-caption-text">The U.S. is headed towards a major shortage of truck drivers. (Source: <a href="https://www.nytimes.com/2017/05/22/insider/interviewing-truck-drivers-at-a-crossroads.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<p><span style="font-weight: 400;">However, the U.S. is short of about </span><a href="https://industrytoday.com/article/what-are-the-driving-factors-behind-the-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">30,000 to 35,000 drivers for every 750,000 trucks</span></a><span style="font-weight: 400;">, and the number of driver shortages may reach up to 245,000 by 2022. That’s because right now, the </span><a href="https://www.bloomberg.com/view/articles/2018-02-09/the-u-s-is-running-out-of-truckers" target="_blank" rel="noopener"><span style="font-weight: 400;">average age of truck drivers in the U.S. is 55</span></a><span style="font-weight: 400;">, and potential new recruits are choosing to sign up for construction or manufacturing jobs instead. </span></p>
<p><span style="font-weight: 400;">All this leads to climbing prices for freight transportation. Last December, at the peak of holiday deliveries, U.S. companies saw the </span><a href="https://www.dat.com/blog/post/year-ends-with-record-rates-and-ratios" target="_blank" rel="noopener"><span style="font-weight: 400;">highest monthly average rate for freight transportation since 2010</span></a><span style="font-weight: 400;">. The high operation costs and lower profit margins are putting a heavy strain on industries. Heading into 2018, companies have to compete for carriers as there is </span><a href="https://www.npr.org/2018/01/09/576752327/trucking-industry-struggles-with-growing-driver-shortage" target="_blank" rel="noopener"><span style="font-weight: 400;">just one truck available for every 12 loads</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">As a result, Major automakers are heavily invested in autonomous electric freight trucks such as Tesla, Volvo and Daimler, and there are many proponents of an eco-friendly, safe and driverless future for freight transportation. However, autonomous freight trucks are not a realistic option for companies just yet. At a time of transition between the old and the new, there is a serious lack of capacity in freight transportation, and companies are left to deal with the higher costs for delivery.  </span></p>
<h2><b>But good news right around the corner</b></h2>
<p><span style="font-weight: 400;">Although the driver shortage is a major concern, it is a natural phenomenon in the transition towards a safer, more sustainable and more efficient freight transportation industry. </span></p>
<div id="attachment_13922" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13922 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" alt="Uber’s autonomous truck parked in a parking lot." width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Uber’s autonomous freight trucks are in operation with a human safety driver on the highways of Arizona. (Source: <a href="http://www.futurecar.com/article-1996-1.html" target="_blank" rel="noopener">Future Car</a>)</p></div>
<p><span style="font-weight: 400;">Already, </span><a href="http://fortune.com/2018/03/06/uber-self-driving-trucks-arizona/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber has its autonomous trucks on the highways of Arizona</span></a><span style="font-weight: 400;">. Every truck does have a human driver present to take over anytime, and the company uses transfer hubs to transfer goods between highways and local roads. Autonomous trucks are the safest and most efficient for use on highways, so human drivers transport goods from highways to the final destination. The company is working to operate without human backup drivers in the near future. </span></p>
<div id="attachment_13923" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13923" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg" alt="Waymo’s autonomous truck being tested alongside a white van." width="800" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-800x419.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-768x402.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Waymo’s autonomous freight trucks have gone through almost a decade of testing and is now delivering supplies for Google in Atlanta. (Source: <a href="https://www.wired.com/2017/06/course-googles-waymo-building-self-driving-trucks/" target="_blank" rel="noopener">Wired</a>)</p></div>
<p><a href="https://www.reuters.com/article/us-autos-selfdriving-waymo/waymos-self-driving-trucks-to-haul-cargo-for-google-in-atlanta-idUSKCN1GL20W" target="_blank" rel="noopener"><span style="font-weight: 400;">Waymo is another company with autonomous trucks</span></a><span style="font-weight: 400;"> already in operation. Just this month, the company’s autonomous freight trucks started transferring equipment for Google data centers in Atlanta.</span></p>
<div id="attachment_13918" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg" target="_blank" rel="noopener"><img class="wp-image-13918" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg" alt="Embark’s autonomous truck heading out to the road." width="800" height="534" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-800x534.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-768x513.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Embark was the first company to complete a successful coast to coast run with an autonomous truck. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><a href="https://techcrunch.com/2018/02/06/embarks-self-driving-truck-drove-2400-miles-across-the-u-s/" target="_blank" rel="noopener"><span style="font-weight: 400;">Embark also has its autonomous trucks in operation</span></a><span style="font-weight: 400;">. Earlier this year, the company made a successful 2,400-mile trip from California to Florida with a human safety driver on board. The company has plans to commercialize its services in the coming years. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/6-cities-road-driverless-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>6 Cities On the Road to a Driverless Future</b></a></p>
<h2><b>Speeding up delivery</b></h2>
<p><span style="font-weight: 400;">Numerous other automotive and tech companies besides those mentioned above are getting ready for autonomous freight transportation. The faster autonomous freight trucks are able to operate commercially, the faster industries can cut costs, improve delivery times and reduce their carbon footprint.</span></p>
<p><span style="font-weight: 400;">This means software technology, high-capacity batteries as well as the right automotive materials will play a crucial role in the future of the freight transportation industry, as well as in related industries. This transformation will open up new business opportunities for automakers, software companies as well as steel manufacturers like POSCO. </span></p>
<p><span style="font-weight: 400;">For autonomous truck manufacturers looking for ultra-lightweight yet super strong materials for optimal fuel efficiency, POSCO developed </span><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">. The advanced high-strength steel (AHSS) material is 3 times stronger and 3.5 times cheaper than aluminum. Steel is also 100 percent recyclable and an electric vehicle made of AHSS requires 30 percent less energy than aluminum throughout its entire lifecycle. POSCO also developed a premium non-oriented electrical steel called Hyper NO for the most advanced and sustainable electric motors. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO also works with its auto partners to research and provide customized technology and materials solutions for their autonomous EVs. In the midst of a critical shortage of truck drivers, POSCO hopes to speed up autonomous EV adoption both for personal and commercial transportation and aid the transition into a more efficient and environmentally sustainable economy. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/money/4070028/american-truck-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>“Steel”ing the Spotlight at the North American International Auto Show</title>
				<link>https://newsroom.posco.com/en/steeling-spotlight-north-american-international-auto-show/</link>
				<pubDate>Wed, 31 Jan 2018 18:59:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[\chassis]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto]]></category>
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		<category><![CDATA[auto materials]]></category>
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									<description><![CDATA[This year’s North American International Auto Show (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year’s <a href="https://naias.com/" target="_blank" rel="noopener">North American International Auto Show</a> (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly line. As the event immediately follows the<a href="https://www.ces.tech/" target="_blank" rel="noopener"> Consumer Electronics Show</a> (CES), people were expecting more autonomous, electric or at least hybrid vehicles in the spotlight, but the majority of automakers focused on what’s in store for everyone’s nearer future. </span></p>
<div id="attachment_13679" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" target="_blank" rel="noopener"><img class="wp-image-13679 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" alt="The 2019 Dodge Ram 1500 on display at the 2018 North American International Auto Show." width="1000" height="665" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-768x511.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The 2018 North American International Auto Show brought the biggest names in the auto industry together for a show and tell. (Source: <a href="https://newatlas.com/trucks-suvs-detroit-auto-show-2018/53016/" target="_blank" rel="noopener">News Atlas</a>)</p></div>
<p><span style="font-weight: 400;">Continuing on what we saw during the past few years, the focus this year again was on improving safety, performance and design, all at the lightest weight possible for fuel economy. While there have been debates in the past about the best lightweight material, there was a clear winner at this year’s NAIAS. Almost every car, including the 2018 Car of the Year, was clad in advanced high-strength steel (AHHS) and significantly lighter than their predecessors. </span></p>
<p><span style="font-weight: 400;">Take a look at some of this year’s steel-clad cars.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</b></a></p>
<h2><b>2018 Car of the Year: Honda Accord</b></h2>
<p><span style="font-weight: 400;">The 2018 Honda Accord took home the prestigious title of Car of the Year due to its lightweight and improved strength and performance. </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2018-honda-accord-highest-uhss-content-to-date/" target="_blank" rel="noopener"><span style="font-weight: 400;">The 2018 model</span></a><span style="font-weight: 400;"> contains 29 percent ultra-high-strength steel (UHSS) in its chassis and 54.2 percent high strength steel (HSS). With these applications, the Honda Accord achieved a weight reduction of 110 to 176 pounds while improving its body torsional rigidity by 32 percent and its bending rigidity by 24 percent. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/fu-5bR5mKgg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Chevy Silverado</b></h2>
<p><span style="font-weight: 400;">The all-new Chevy Silverado comes armed with plenty of steel. One of the features that contribute to its improved safety is the bed floor made of roll-formed HSS. Also, 80 percent of its fully-boxed steel frame is made of HSS and AHSS forms the Silverado’s safety cage. Overall, the new model is taller and 7 inches wider than before. Nevertheless, the all-new Silverado is 450 pounds lighter with a 10 percent increase in torsional rigidity than the previous model.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/lY7XYqYx9fA?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Dodge Ram 1500</b></h2>
<p><span style="font-weight: 400;">The 2019 Dodge Ram 1500 is another steel-intensive vehicle revealed at NAIAS. About 98 percent of this year’s model is made from HSS, and is the </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2019-dodge-ram-redesign-25-fuel-economy-225-lbs-lighter-with-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightest, longest and most efficient frame</span></a><span style="font-weight: 400;"> in the half-ton truck segment. The wheelbase and crew cab is 4 inches longer than the previous model. The Dodge Ram 1500 also has several new safety features. The unique front-splayed frame rail technology, frame-mounted HSS tire blockers and fully-boxed side rails allow the car to absorb more energy in case of impact and minimize structural damage. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/XycH-FRXIgQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Kia Forte</b></h2>
<p><span style="font-weight: 400;">The 2019 Kia Forte is taller, wider and longer than before with 54 percent of its chassis made of AHSS. It also has a 16 percent stiffer body-in-white and the new seat frames are lighter yet stronger as Kia has its eyes on top ratings from the Insurance Institute for Highway Safety (IIHS) for the second consecutive year. The lighter and stronger vehicle will consume about 9 to 20 percent less fuel as well as drop noise levels by </span><a href="https://www.centennialautogroup.ca/en-CA/this-is-the-all-new-2019-kia-forte" target="_blank" rel="noopener"><span style="font-weight: 400;">5 decibels</span></a><span style="font-weight: 400;">. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/X6YOp2zqbbQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>Why the Steel Overload? </b></h2>
<p><span style="font-weight: 400;">As mentioned above, the latest cars are steel-intensive and automakers increasing the amount of HSS, UHSS and AHSS in their mix of materials. Of course, the main reason for this is steel’s innate properties that make it the ideal solution for automakers looking to cut back on weight and still satisfy safety standards. However, automakers also learned a good lesson from automakers who chose another popular lightweight material &#8211; aluminum. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</b></a></p>
<p><span style="font-weight: 400;">Back in 2014, Ford released its F-150 with an all-aluminum body. The move was bold and the cars sold fast as it was a whole 700 pounds lighter than previous models. Consumers got to drive away with a drastically improved fuel economy, but it didn’t take long for them to realize the big, expensive problem with aluminum bodies: repairs. </span></p>
<div id="attachment_13680" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" target="_blank" rel="noopener"><img class="wp-image-13680 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" alt="The 2015 Ford F-150." width="800" height="532" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The 2015 Ford F-150 has an all-aluminum body. (Source: <a href="http://hennesseyperformance.com/vehicles/ford/f-150-raptor/" target="_blank" rel="noopener">Hennessey Performance</a>)</p></div>
<p><span style="font-weight: 400;">Although steel and aluminum are similar in terms of its lightweight properties, </span><a href="http://www.pricescollision.com/ford-f-150-auto-body-repair-one-problem-aluminum-f-150-model-owners-not-considered/" target="_blank" rel="noopener"><span style="font-weight: 400;">aluminum reacts differently than steel under heat</span></a><span style="font-weight: 400;">. Aluminum does not have metal memory, while steel does, making it hard to reshape and repair following an accident. Welding aluminum also takes much more skill and precision than steel, and there are few repair shops that are equipped to handle aluminum. As a result, drivers not only have a hard time finding repair shops for their aluminum cars, they have to pay a hefty price for repairs compared to repairs for steel cars. For example, </span><a href="https://jalopnik.com/how-a-2015-ford-f-150-aluminum-repair-cost-17-000-and-1719664610" target="_blank" rel="noopener"><span style="font-weight: 400;">Jalopnik </span></a><span style="font-weight: 400;">reported one of the first cases of the F-150 repairs back in 2015 cost USD 17,000 and a month-long repair time. </span></p>
<p><span style="font-weight: 400;">Of course, this was a rare case highlighting the steep learning curve of repairing aluminum vehicles, but it also highlights the fact that steel is still the norm when it comes to automotive materials, and judging from the 2018 NAIAS, it’s going to stay that way for quite some time. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="https://www.hondaoflincoln.com/2018-honda-accord-named-2018-north-american-car-of-the-year/" target="_blank" rel="noopener"><span style="font-weight: 400;">Honda of Lincoln</span></a><span style="font-weight: 400;">.</span></span></p>
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				<title>Steel Steady: Building Earthquake-Resistant Buildings</title>
				<link>https://newsroom.posco.com/en/steel-steady-building-earthquake-resistant-buildings/</link>
				<pubDate>Mon, 29 Jan 2018 11:37:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[According to scientists, there may be more earthquakes than usual in 2018. As part of the Geophysical Research Letters presented at the Geological Society of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">According to scientists, there may be more earthquakes than usual in 2018. As part of t</span><span style="font-weight: 400;">he </span><a href="http://agupubs.onlinelibrary.wiley.com/hub/journal/10.1002/(ISSN)1944-8007/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Geophysical Research Letters</span></i></a><span style="font-weight: 400;"> presented at the </span><a href="http://www.geosociety.org/GSA/Events/Annual_Meeting/GSA/Events/gsa2018.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Geological Society of America</span></a><span style="font-weight: 400;">, scientists tracked major earthquakes with a magnitude greater than 7 from 1900 to 2017. They found distinct and repetitive intervals at which the average number of earthquakes per year was much higher than other years. These intervals coincide with the Earth’s regular, recurring periods of slower rotation, when the law of inertia causes the molten core of the earth to ooze out towards the surface. After a while, the built-up pressure erupts on the Earth’s surface, compromising the structural integrity of homes, buildings and structures.</span></p>
<div id="attachment_13650" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg" target="_blank" rel="noopener"><img class="wp-image-13650" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-1024x552.jpg" alt="A young boy takes cover under his desk during an earthquake drill." width="900" height="485" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-300x162.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-768x414.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Scientists predict 2018 may be a tumultuous year for earthquakes. (Source: <a href="https://www.scpr.org/programs/take-two/2017/09/12/59079/using-smaller-quakes-to-forecast-larger-seismic-ac/" target="_blank" rel="noopener">Take Two</a>)</p></div>
<p><span style="font-weight: 400;">As structural damage is the leading cause of injury and deaths during an earthquake, architects, engineers and builders need to make sure buildings are built with the right materials and design.  </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/takes-build-natural-disaster-proof-house/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>What it Takes to Build a Natural-Disaster-Proof House</b></a></p>
<h2><b>The Materials </b></h2>
<p><span style="font-weight: 400;">The most dangerous type of earthquakes are ones that trigger horizontal movements, because tall buildings are better at resisting vertical loads than horizontal ones. These ground motions can damage building foundations in a matter of minutes, causing severe injuries and deaths. Building a structure to withstand seismic waves starts with the right materials with the right properties, and steel is by far the most widely used material for building earthquake-resistant buildings. </span></p>
<p><span style="font-weight: 400;">According to the </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, ductile buildings are safer as they dissipate energy from seismic waves. A building will typically have ductile parts that can undergo plastic deformations without complete structural failure during an earthquake. Steel is the most common type of material for such parts.</span></p>
<p><span style="font-weight: 400;">Moreover, due to the law of inertia, the lighter the building, the less force seismic waves will exert on the building. That’s why it’s important, especially for taller buildings, to be made of light and flexible materials such as steel that can “bend” with the movement of earthquakes. On average, multi-story steel buildings are </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">60 to 70 percent lighter</span></a><span style="font-weight: 400;"> and 10 times stronger than concrete-framed buildings of the same size. </span></p>
<h2><b>The Design</b></h2>
<p><span style="font-weight: 400;">With steel, builders can add vital designs and reinforcements to keep the structure standing through an earthquake. Here’s some of the most widely-used measures.</span></p>
<div id="attachment_13649" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" target="_blank" rel="noopener"><img class="wp-image-13649" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" alt="Cross braces on the side of a skyscraper." width="900" height="432" /></a><p class="wp-caption-text">Cross braces transfer the force of an earthquake to the ground. (Source: <a href="https://earthquakesinindia-stsm.weebly.com/technology.html" target="_blank" rel="noopener">Earthquakes in India</a>)</p></div>
<p><span style="font-weight: 400;">The structural integrity of buildings can be reinforced with steel cross braces that frame the exterior of a building in an x-shape. Ultimately cross braces can transfer the force of seismic waves back down to the ground, instead of letting the building take the hit. Builders can also reinforce the walls of buildings with additional vertical walls, or shear walls, that add stiffness to the frame of the building, allowing it to resist swaying or horizontal movements. </span></p>
<div id="attachment_13647" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" target="_blank" rel="noopener"><img class="wp-image-13647" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" alt="Base isolators are laid out for the base of a building." width="900" height="458" /></a><p class="wp-caption-text">Base isolators absorb much of the shock of seismic waves. (Source: <a href="http://vibration-isolation.embelton.com/engineered-solutions/swimming-pool-isolation/" target="_blank" rel="noopener">Embelton</a>)</p></div>
<p><span style="font-weight: 400;">Base isolation involves separating the building from the foundation so that the isolators to absorb shock from the earthquake. The isolators allow the building to move at a slower pace because they dissolve a large part of the shock. Moment-resisting frames also effectively dissipate energy from floors and roofs to the building’s foundation and the stiff yet flexible frames can change shape during an earthquake. Although more costly, moment-resisting frames enable buildings to withstand an earthquake with excessive horizontal movement. </span></p>
<h2><b>Putting it into practice with POSCO’s Steel House </b></h2>
<p><span style="font-weight: 400;">In September 2017, Young Bae Kim’s home in Gyeongju province, Korea was hit with a 5.8 magnitude earthquake, just 8.9 km from where the earthquake started. Surprisingly, Kim’s home was unscathed. “I could feel the ground shake, but the house was completely under control.” Kim expressed. </span></p>
<p><span style="font-weight: 400;">Kim lives in one of the </span><a href="https://newsroom.posco.com/en/poscos-steel-houses-go-beyond-just-helping-others/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Houses built by POSCO employees</span></a><span style="font-weight: 400;"> who volunteer to build homes and bridges for communities in need. Each Steel House is made with POSCO’s lightweight structural steel known for its durability, fire resistance and vibration resistance. The homes also incorporate PosMAC, a specialized galvanized steel that is 5 to 10 times more corrosion-resistant than standard steel and is more durable and affordable. </span></p>
<div id="attachment_13651" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg" target="_blank" rel="noopener"><img class="wp-image-13651" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg" alt="POSCO employees construct a steel house." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg 1300w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO Employees volunteer their time to build steel houses in rural communities.</p></div>
<p><span style="font-weight: 400;">Because all the Steel Houses survived the Gyeongju earthquake while other homes were damaged, more and more people in Korea are choosing steel for their homes over traditional building materials such as wood and concrete. The same trend can be observed in Japan, where earthquakes are much more frequent. In order to build more earthquake-resistant buildings, steel is still the best solution available. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://edition.cnn.com/style/article/earthquake-curtains-japan/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">CNN</span></a><span style="font-weight: 400;">.</span></p>
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				<title>Steel Standing: Building Greater Fire Resistance</title>
				<link>https://newsroom.posco.com/en/steel-standing-building-greater-fire-resistance/</link>
				<pubDate>Wed, 24 Jan 2018 22:37:03 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[Last year, California experienced the worst wildfire season in recent history. The death toll of 43 was higher than the previous 10 years combined, and more]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last year, California experienced the worst wildfire season in recent history. The </span><a href="http://www.sacbee.com/news/state/california/fires/article192402749.html" target="_blank" rel="noopener"><span style="font-weight: 400;">death toll of 43</span></a><span style="font-weight: 400;"> was higher than the previous 10 years combined, and more than 10,000 buildings and structures were damaged or destroyed. Total damages including insurance and recovery expenditures cost the state an estimated </span><a href="https://www.courthousenews.com/costs-to-fight-2017-california-wildfires-shatters-records/" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 180 billion</span></a><span style="font-weight: 400;">. Already, California has spent USD 700 million for fire suppression during the fiscal year, far exceeding the USD 426 million budget. </span></p>
<div id="attachment_13634" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire.jpg" target="_blank" rel="noopener"><img class="wp-image-13634" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-1024x680.jpg" alt="Wildfires engulf forests in California." width="1000" height="664" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/California-Wildfire.jpg 1451w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Last year, California experienced the worst wildfires to date. (Source: <a href="https://www.livescience.com/61118-why-ventura-wildfire-is-so-explosive.html" target="_blank" rel="noopener">Live Science</a>)</p></div>
<p><span style="font-weight: 400;">It wasn’t just wildfires. The fire that broke out in Grenfell Tower in West London last June claimed </span><a href="http://www.bbc.com/news/uk-40301289" target="_blank" rel="noopener"><span style="font-weight: 400;">71 lives</span></a><span style="font-weight: 400;"> and sparked a public outcry for stricter building regulations around fire safety. The </span><a href="http://www.bbc.com/news/uk-england-london-40272168" target="_blank" rel="noopener"><span style="font-weight: 400;">material used as cladding</span></a><span style="font-weight: 400;"> to wrap the outer part of the building came under scrutiny as it was extremely flammable and contributed to the rapid spread of the flames. </span></p>
<p><span style="font-weight: 400;">To prevent further disasters, architects, builders and policymakers need to reexamine the materials that go into building people’s homes, workplaces and public facilities. </span></p>
<h2><b>Materials Matter</b></h2>
<p><span style="font-weight: 400;">Steel is one of the most popular materials for construction as it is 100 percent recyclable, cost-effective and easy to work with. Moreover, </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">’s </span><a href="https://constructsteel.org/news/worldsteel-commissions-fact-sheets-series" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Steel Construction Fact Sheet</span></i></a><span style="font-weight: 400;"> shows that steel is the most-researched and best-understood construction material available today. Its inherent characteristics and widely-available reinforcement options make steel the safest construction material for fire resistance. </span></p>
<div id="attachment_13637" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance.jpg" target="_blank" rel="noopener"><img class="wp-image-13637" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-1024x409.jpg" alt="A steel structure under construction." width="1000" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-1024x409.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-800x320.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Steel-Fire-Resistance-768x307.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">eel is one of the strongest construction materials under high heat. (Source: <a href="http://cic-cbc.com/" target="_blank" rel="noopener">CIC</a>)</p></div>
<p><span style="font-weight: 400;">Fire resistance refers to the duration of time a building can withstand the load of the building, limit the passage of flames and gases and insulate the building against rising temperatures during a fire. </span></p>
<p><span style="font-weight: 400;">Steel is considered to be a </span><a href="http://www.imoa.info/molybdenum-uses/molybdenum-grade-stainless-steels/architecture/fire-resistance.php" target="_blank" rel="noopener"><span style="font-weight: 400;">fire-resistant material</span></a><span style="font-weight: 400;"> because it can retain all of its strength in temperatures up to 370ºC (700ºF). At 500ºC (930ºF), it loses 30 percent of its strength and at temperatures above 538ºC (1000ºF), unprotected steel loses close to half of its strength. </span></p>
<p><span style="font-weight: 400;">To put things into perspective, aluminum starts to decrease in strength when temperatures rise above 100ºC (212ºF), and at 204ºC (400ºF), aluminum loses 60 percent of its strength. Copper also loses 25 percent of its strength at 204ºC (400ºF).</span></p>
<h2><b>Putting Materials to the Test</b></h2>
<p><a href="https://www.nickelinstitute.org/TechnicalLibrary/Technical%20Series/StainlessSteelforDurability_Fire_ResistanceandSafety_10042_.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Darchem Engineering </span></a><span style="font-weight: 400;">conducted the first-ever fire-resistance test in 1990 comparing galvanized steel, stainless steel, aluminum and fiberglass. Each material was exposed to temperatures from 1000 to 1050ºC (1832 to 1922ºF) for a period of 5 minutes. Both types of steel passed with minimal damage, while aluminum collapsed after 26 seconds, and fiberglass collapsed almost immediately. </span></p>
<div id="attachment_13636" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test.jpg" target="_blank" rel="noopener"><img class="wp-image-13636" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-1024x576.jpg" alt="Four different materials undergoing a fire resistance test." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Resistance-Test.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Fire-resistance tests show that stainless steel is one of the most fire-resistant materials available. (Source: <a href="http://blog.applus.com/extended-application-of-fire-resistance-test/" target="_blank" rel="noopener">Applus</a>)</p></div>
<p><span style="font-weight: 400;">They also conducted a </span><a href="http://www.imoa.info/molybdenum-uses/molybdenum-grade-stainless-steels/architecture/fire-resistance.php" target="_blank" rel="noopener"><span style="font-weight: 400;">2-hour test</span></a><span style="font-weight: 400;"> with the same materials exposed to temperatures from 552 to 555ºC (1026 to 1032ºF). For stainless steel, the testing time was extended to 3 hours and it still had the least amount of damage out of all the materials. Galvanized steel passed the 2-hour mark, but did produce some molten zinc. Aluminum failed after 12 minutes, while fiberglass gave out in 6 minutes. </span></p>
<p><span style="font-weight: 400;">The results showed that steel, especially stainless steel, is the most fire-resistant material. However, one can never be safe enough when it comes to fire safety, and there are several ways to increase the fire resistance of steel that fall into 3 major categories. </span></p>
<h2><b>Passive Fire Protection</b></h2>
<p><span style="font-weight: 400;">Passive fire protection methods include boards, sprays and films that insulate the steel surface or structure against high temperatures. Fire protection boards are the most common type of passive fire protection as they can be customized and designed to fit the interior of the building. However, they are quite labor-intensive and costly compared to other options. </span></p>
<div id="attachment_13635" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards.jpg" target="_blank" rel="noopener"><img class="wp-image-13635" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-1024x320.jpg" alt="Blue boards cover the inside of a steel building." width="1000" height="313" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-1024x320.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-800x250.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Fire-Protection-Boards-768x240.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Boards are the most common types of passive fire protection. (Source: <a href="http://www.ipcom.be/activities/passive-fire-protection" target="_blank" rel="noopener">IPCOM</a>)</p></div>
<h2><b>Active Fire Protection </b></h2>
<p><span style="font-weight: 400;">Active fire protection refers to any automatic or manual measure that can be taken to detect or fight fires. These include water sprinkler systems, alarms, smoke detectors, first responders and more. With advancements in AI and smart sensors, active fire protection will see vast improvements in the years to come and software systems will likely play a great role in fire prevention and protection. </span></p>
<div id="attachment_13638" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System.jpg" target="_blank" rel="noopener"><img class="wp-image-13638" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-1024x640.jpg" alt="A sprinkler on the ceiling for fire protection." width="1000" height="625" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-1024x640.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-800x500.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System-768x480.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sprinkler-System.jpg 1080w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The majority of active fire protection measures will become automated. (Source: <a href="https://www.frontierfireprotection.com/fire-sprinkler-system-deficiencies/" target="_blank" rel="noopener">Frontier Fire</a>)</p></div>
<h2><b>Intumescent fire protection</b></h2>
<p><span style="font-weight: 400;">Intumescent fire protection includes paint-like substances that swell up in high temperatures and act as insulation against the heat. Typically, the intumescent substance will become </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Fire.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">50 times thicker</span></a><span style="font-weight: 400;"> than its original state at about 200-250°C, well before steel undergoes any structural damage. Recently, intumescent paints have become much more prominent than passive types of fire protection as they are cost-effective, and can be applied on and off-site saving builders time and money.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/SOZJzGOsfBA?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">Most recently, scientists and engineers from </span><a href="http://www.ntu.edu.sg/Pages/home.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Nanyang Technological University</span></a><span style="font-weight: 400;"> (NTU) and national industrial developer </span><a href="http://www.jtc.gov.sg/Pages/default.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">JTC Corporation</span></a><span style="font-weight: 400;"> came up with a new intumescent fire protection paint called Firoshield. It is much cheaper than other types of intumescent paint and takes half the time to apply. The innovation will allow steel buildings to maintain its structural integrity for </span><a href="http://www.straitstimes.com/singapore/singapore-developed-fire-resistant-coating-firoshield-cuts-costs-application-time-by-half" target="_blank" rel="noopener"><span style="font-weight: 400;">2 hours with only 5 layers of paint</span></a><span style="font-weight: 400;">, compared to the 15 layers required by other paints. </span></p>
<p><span style="font-weight: 400;">Such innovations are expected to reinforce the safety of steel buildings, giving people more time for evacuation and limiting the spread of smoke and flames. On a final note, the fire-resistant qualities of steel should be taken into consideration not only for building frames and exteriors, but also for staircases, doors and other parts of a building that must stay intact for safe evacuations as well as for the safety of first responders. </span></p>
<p>&nbsp;</p>
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				<title>Hit-Series Game of Thrones Inspires Fans to Hit the Anvil</title>
				<link>https://newsroom.posco.com/en/hit-series-game-thrones-inspires-fans-hit-anvil/</link>
				<pubDate>Mon, 22 Jan 2018 22:25:05 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[ahmmering]]></category>
		<category><![CDATA[anvil]]></category>
		<category><![CDATA[art sculpture]]></category>
		<category><![CDATA[blacksmith anvil]]></category>
		<category><![CDATA[blacksmith hammer]]></category>
		<category><![CDATA[blacksmithing]]></category>
		<category><![CDATA[Blacksmithing for Dummies]]></category>
		<category><![CDATA[Blacksmiths]]></category>
		<category><![CDATA[Blacksmiths women]]></category>
		<category><![CDATA[coke forge]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[female Blacksmiths]]></category>
		<category><![CDATA[game of thrones]]></category>
		<category><![CDATA[Game of Thrones blacksmith]]></category>
		<category><![CDATA[Game of Thrones fan]]></category>
		<category><![CDATA[Game of Thrones series]]></category>
		<category><![CDATA[Game Thrones]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[Heating]]></category>
		<category><![CDATA[iron hammering]]></category>
		<category><![CDATA[iron Heating]]></category>
		<category><![CDATA[iron hitting]]></category>
		<category><![CDATA[iron holding]]></category>
		<category><![CDATA[ironquenching]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[quenching]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[steel art]]></category>
		<category><![CDATA[steel art sculpture]]></category>
		<category><![CDATA[steel hammering]]></category>
		<category><![CDATA[steel Heating]]></category>
		<category><![CDATA[steel hitting]]></category>
		<category><![CDATA[steel holding]]></category>
		<category><![CDATA[steel quenching]]></category>
		<category><![CDATA[swords of westeros]]></category>
		<category><![CDATA[Time Magazine]]></category>
		<category><![CDATA[tool steel]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[weapons]]></category>
		<category><![CDATA[westeros]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[women Blacksmith]]></category>
		<category><![CDATA[women Blacksmiths]]></category>
									<description><![CDATA[HBO’s Game of Thrones is one of the most popular TV shows on air today. The finale for season 7 generated a record-breaking 16.5 million viewers in the U.S.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">HBO’s Game of Thrones is one of the most popular TV shows on air today. The finale for season 7 generated a record-breaking </span><a href="http://variety.com/2017/tv/ratings/game-of-thrones-season-7-finale-ratings-2-1202540601/" target="_blank" rel="noopener"><span style="font-weight: 400;">16.5 million viewers</span></a><span style="font-weight: 400;"> in the U.S. The show also airs in </span><a href="https://www.marketplace.org/2017/07/21/business/lets-do-numbers-game-thrones" target="_blank" rel="noopener"><span style="font-weight: 400;">170 different countries</span></a><span style="font-weight: 400;"> around the globe, and in particular, Singapore saw a </span><a href="https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/ljkelly/2017/08/25/heres-why-game-of-thrones-has-exploded-in-popularity-across-asia/&amp;refURL=&amp;referrer=#6723e94b467f" target="_blank" rel="noopener"><span style="font-weight: 400;">50 percent increase</span></a><span style="font-weight: 400;"> in viewership from season 6 to 7, the Philippines had 47 percent more viewers and Taiwan saw a 24 percent increase.</span></p>
<p><span style="font-weight: 400;">Over the years, Game of Thrones has become more than just a show, but also a cultural movement, as fans have fallen in love with everything Game of Thrones related. As a result, HBO has partnered with </span><a href="https://www.marketplace.org/2017/07/21/business/lets-do-numbers-game-thrones" target="_blank" rel="noopener"><span style="font-weight: 400;">numerous breweries</span></a><span style="font-weight: 400;"> to create special-edition beers, and the show’s jewelry designers even opened up their own </span><a href="https://www.mey.london/" target="_blank" rel="noopener"><span style="font-weight: 400;">online store</span></a><span style="font-weight: 400;">. Another surprising consequence of the show’s popularity is the increasing number of people taking up an interest in blacksmithing to make replicas of their favorite swords and weapons from the show.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/V0_qu4e5Gs4?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<h2><b>The Blacksmiths of Today</b></h2>
<p><span style="font-weight: 400;">Although blacksmiths are rare to come by today, in the 18th and 19th centuries, they were a vital pillar of society. Blacksmiths hand-produced everything made of iron and steel, from pots and farming tools to swords and shields. They forged life’s necessities out of the hot metals, right up to the industrial revolution. </span></p>
<p><span style="font-weight: 400;">Traditionally, only young men were eligible to become blacksmiths once they completed a 7-year paid apprenticeship. Apprentices worked for established blacksmiths who would in turn house, feed and train them. Today, women can also become blacksmiths and there are various training and education programs available for aspiring blacksmiths.</span></p>
<div id="attachment_13626" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith.jpg" target="_blank" rel="noopener"><img class="wp-image-13626" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith.jpg" alt=" A blacksmith hammers a hot piece of steel on her anvil." width="680" height="453" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith.jpg 880w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Modern-Blacksmith-768x511.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">Today, women are also eligible to become blacksmiths. (Source: <a href="http://vietbao.vn/vi/Media/Hinh-anh-manh-me-cua-phu-nu-khi-lam-cong-viec-cua-dan-ong/190119448/827/" target="_blank" rel="noopener">Vietbao</a>)</p></div>
<p><span style="font-weight: 400;">Modern blacksmiths do not hammer away to produce tools and weapons out of necessity, as machines are far more capable and efficient. Instead, they turn out beautiful pieces of art such as sculptures and unique knobs and bolts. And, the growing popularity of Game of Thrones has more young people pursuing the art as a hobby and a profession. </span></p>
<p><span style="font-weight: 400;">The Artist Blacksmiths Association of South Australia has reported a </span><a href="http://www.abc.net.au/news/rural/2017-09-19/game-of-thrones-sparks-interest-in-blacksmithing/8959500" target="_blank" rel="noopener"><span style="font-weight: 400;">growing number of young adults</span></a><span style="font-weight: 400;"> who want to take up the art as a result of the show’s growing popularity. Most of the props in movies for war scenes and superheroes are crafted by hand, and fans want to replicate their favorite characters’ swords, shield and armor.</span></p>
<h2><b>Blacksmithing for Dummies</b></h2>
<p><span style="font-weight: 400;">So, for all you Game of Thrones lovers, or just plain ol’ steel junkies, here are the basics to get started in the craft. Get a piece of iron or steel, heat it, pound it into shape and cool it down. It sounds simple, but it takes a whole lot of sweat, patience and know-how to do it right. </span></p>
<h3><b>Heating</b></h3>
<p><span style="font-weight: 400;">Having a good source of heat is vital for blacksmiths, and most opt for a coke or propane forge (or oven). Steel is heated repeatedly to make a single object, so blacksmiths have a forge that is always hot and ready. Blacksmiths also commonly use an acetylene torch to apply heat to isolated areas to achieve specific designs. </span></p>
<div id="attachment_13628" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge.jpg" target="_blank" rel="noopener"><img class="wp-image-13628" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-1024x576.jpg" alt="A hot coke forge with hot metal tongs hanging on the side." width="680" height="383" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Forge-768x432.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">A traditional coke forge. (Source: <a href="http://www.therookies.co/projects/visual-effects/the-blacksmith-forge/" target="_blank" rel="noopener">The Rookies</a>)</p></div>
<h3><b>Holding</b></h3>
<p><span style="font-weight: 400;">An anvil looks like a big block of steel, and its the bedrock on which blacksmiths create their masterpieces. The quality of the anvil will affect not only the quality of the final product, but also the amount of physical labor required by the blacksmith. </span><a href="http://theconsummatedabbler.com/2016/06/basics-of-blacksmithing-getting-started/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tool steel</span></a><span style="font-weight: 400;"> is one of the best kinds of anvils available as it is extremely hard. Instead of absorbing energy from the blow of a hammer, it forces the energy back up the piece of metal being worked.</span></p>
<div id="attachment_13622" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil.jpg" target="_blank" rel="noopener"><img class="wp-image-13622" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil.jpg" alt="An anvil with its many different parts labeled." width="680" height="510" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil.jpg 922w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Anvil-768x576.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">An anvil serves many different functions. (Source: <a href="http://theconsummatedabbler.com/2016/06/basics-of-blacksmithing-getting-started/" target="_blank" rel="noopener">The Consumer Dabbler</a>)</p></div>
<p><span style="font-weight: 400;">Besides providing a flat surface, or face, for blacksmiths to pound away on, an anvil has many different features and functions. Blacksmiths also use the anvil to cut, shape and hold the piece of steel being worked along with tongs and clamps. </span></p>
<h3><b>Hitting</b></h3>
<p><span style="font-weight: 400;">The actual “work” entails a lot of hitting, but in a very calculated and practiced way. Blacksmiths use different types of hammers to pound the metal into various shapes. The 3 most basic techniques are drawing out, upsetting and peining. Drawing out a piece of hot steel means to make it longer by hammering the sides. Upsetting refers to adding force to one end of a hot piece of metal to add volume. Piening means to hammer the piece of steel to move it in a particular direction or to spread it out thin. Blacksmiths use tongs or other specialized tools to hold down the hot steel on the anvil while hammering and working the steel into shape. </span></p>
<div id="attachment_13624" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers.jpg" target="_blank" rel="noopener"><img class="wp-image-13624" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-1024x768.jpg" alt="Three hammers resting on a blacksmith’s anvil." width="680" height="510" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers-768x576.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hammers.jpg 1500w" sizes="(max-width: 680px) 100vw, 680px" /></a><p class="wp-caption-text">Blacksmith hammers come in all different shapes, sizes and weights. (Source: <a href="https://www.etsystudio.com/listing/516761215/blacksmith-hammer-blade-smith-knife" target="_blank" rel="noopener">Etsy Studio</a>)</p></div>
<h3><b>Quenching</b></h3>
<p><span style="font-weight: 400;">After countless cycles of heating and hitting, the blacksmith will end up with the desired shape. The final step is to dip the work into a bucket of cold water to cool and harden the steel.   </span></p>
<div id="attachment_13627" style="width: 690px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Quenching.jpg" target="_blank" rel="noopener"><img class="wp-image-13627" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Quenching.jpg" alt=" A horseshoe getting quenched in cold water." width="680" height="791" /></a><p class="wp-caption-text">Dipping the hot steel in cold water to cool and harden the steel is the final step. (Source: <a href="https://www.horsejournals.com/equinews/news/international/fastest-running-shoes-rio-are-equine-athletes" target="_blank" rel="noopener">Horse Journals</a>)</p></div>
<p><span style="font-weight: 400;">With the above basics, and all the accompanying safety gear, anyone can pick up the craft as a hobby to create unique pieces of steel art, or replicas of the greatest swords of Westeros. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/79187/game-of-thrones-oathkeeper-sword-name-generator/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time Magazine</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>Going Big: China’s Super-Sized Infrastructure</title>
				<link>https://newsroom.posco.com/en/going-big-chinas-super-sized-infrastructure/</link>
				<pubDate>Fri, 19 Jan 2018 16:10:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Beijing Capital International Airport]]></category>
		<category><![CDATA[big]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[chinese]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy industry]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gigawatt]]></category>
		<category><![CDATA[gigawatts]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Huangdao]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[infra]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Jiaozhou Bay Bridge]]></category>
		<category><![CDATA[Jiuquan]]></category>
		<category><![CDATA[Jiuquan Wind Power Base]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[megacities]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[New Century Global Center]]></category>
		<category><![CDATA[PEK]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[PORT]]></category>
		<category><![CDATA[Port of Shanghai]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Qingdao]]></category>
		<category><![CDATA[renewable]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[supersized]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Three Gorges Dam]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[wind]]></category>
		<category><![CDATA[wind turbine]]></category>
		<category><![CDATA[Yangtze River]]></category>
									<description><![CDATA[China is the largest steel producing country in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">China is the </span><a href="https://www.worldsteel.org/media-centre/press-releases/2017/world-steel-in-figures-2017.html" target="_blank" rel="noopener"><span style="font-weight: 400;">largest steel producing country</span></a><span style="font-weight: 400;"> in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building projects over the years to build up its economy and facilitate trade with other regions. </span></p>
<p><span style="font-weight: 400;">However, these building projects are on another level of huge, and with all the megacities popping up throughout the country, China boasts many of the biggest infrastructure projects in the world. Here’s the Steel Wire’s look at some of the most impressive to date.</span></p>
<h2><b>Three Gorges Dam</b></h2>
<p><span style="font-weight: 400;">China is home to the largest dam in the world, measuring 1.5 miles in length and sitting 60 (!) stories tall. The Three Gorges Dam took 1.92 million tons of rolled steel to complete, along with 10.82 million tons of cement and 1.6 million cubic meters of timber. The dam opened in 2003 on the Yangtze River and last year, generated a record-high </span><a href="https://www.thebalance.com/top-ten-largest-construction-projects-844370" target="_blank" rel="noopener"><span style="font-weight: 400;">97.8 billion kilowatt-hours</span></a><span style="font-weight: 400;"> of electricity, 4.35 percent higher than the previous year.</span></p>
<div id="attachment_13595" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg" target="_blank" rel="noopener"><img class="wp-image-13595" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg" alt="The Three Gorges Dam on the Yangtze River in China." width="1000" height="621" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-800x497.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-768x477.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Three Gorges Dam is the biggest dam in the world and is made up of 1.92 million tons of steel. (Source: <a href="https://en.wikipedia.org/wiki/Three_Gorges_Dam" target="_blank" rel="noopener">Wikipedia</a>)</p></div>
<h2><b>Beijing Capital International Airport</b></h2>
<p><span style="font-weight: 400;">Beijing Capital International Airport (PEK) was the second largest and busiest airport in the world in 2016, just behind the Hartsfield–Jackson Atlanta International Airport in the U.S. PEK recorded </span><a href="http://www.businessinsider.com/20-busiest-airports-in-the-world-2017-5/#no-2-beijing-capital-international-airport-pek-94393454-passengers-in-2016-19" target="_blank" rel="noopener"><span style="font-weight: 400;">94,393,454</span></a><span style="font-weight: 400;"> passengers that flew in and out in 2016, a 5 percent increase from 2015, and is easily the biggest airport in all of Asia. </span></p>
<div id="attachment_13590" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" target="_blank" rel="noopener"><img class="wp-image-13590" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" alt="Bird’s eye view of the runway at Beijing Capital International Airport in China." width="1000" height="500" /></a><p class="wp-caption-text">Beijing Capital International Airport is the biggest airport in Asia, and second in the world. (Source: <a href="https://www.topchinatravel.com/china-guide/the-largest-airport-in-china-beijing-capital-international-airport.htm" target="_blank" rel="noopener">Top China Travel</a>)</p></div>
<p><span style="font-weight: 400;">The first phase of the airport cost USD 3.5 billion and was completed in 2008, but in order to handle the growing number of passengers, an expansion project is planned for 2025. The estimated 5-year project will almost </span><a href="https://blogs.wsj.com/chinarealtime/2014/12/16/why-beijing-needs-a-new-13-billion-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">double PEK’s capacity</span></a><span style="font-weight: 400;"> and cost an additional USD 13 billion.   </span></p>
<h2><b>Jiaozhou Bay Bridge</b></h2>
<p><span style="font-weight: 400;">China is also home to the longest sea-crossing bridge in the world. The massive structure stretches over 26.4 miles and connects the cities of Qingdao and Huangdao. The 110ft width accommodates 6 traffic lanes that are supported by 5200 steel pillars.</span></p>
<div id="attachment_13592" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg" target="_blank" rel="noopener"><img class="wp-image-13592" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg" alt="Bird’s eye view of Jiaozhou Bay Bridge in China covered by clouds." width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiaozhou Bay Bridge is held up by 5200 steel pillars. (Source: <a href="https://feel-planet.com/jiaozhou-bay-bridge-china/" target="_blank" rel="noopener">Feel the Planet</a>)</p></div>
<p><span style="font-weight: 400;">The bridge first opened in 2011 and took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 2.3 </span></a><span style="font-weight: 400;">billion and over 10,000 workers to build. The Jiaozhou Bay Bridge also took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">450,000 tons</span></a><span style="font-weight: 400;"> of steel to complete, allowing the bridge to be able to withstand earthquakes up to 8.0 in magnitude, typhoons and the force from a 300,000-ton object.  </span></p>
<h2><b>Jiuquan Wind Power Base</b></h2>
<p><span style="font-weight: 400;">Not surprisingly, the largest wind farm in the world located in China. Jiuquan Wind Power Base is made up of 7,000 turbines that generate enough electricity to sustain a small country. The plant was approved in 2008, and the government has pledged an additional </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 17.4 billion</span></a><span style="font-weight: 400;"> by 2020 as part of the effort to develop China’s renewable energy industry. For now, only </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">3.3 percent</span></a><span style="font-weight: 400;"> of all the electricity generated in China comes from wind turbines. With the additional investment, Jiuquan Wind Power Base will be able to generate a massive 20 gigawatts of sustainable electricity. </span></p>
<div id="attachment_13594" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg" target="_blank" rel="noopener"><img class="wp-image-13594" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg" alt="The Jiuquan Wind Power Base in China at sunset." width="1000" height="523" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-800x418.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-768x402.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg 1050w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiuquan Wind Power Base generates enough energy to power a small nation. (Source: <a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<h2><b>New Century Global Center</b></h2>
<p><span style="font-weight: 400;">What does the biggest building in the world look like? A mini country. Located in Chengdu, Sichuan province, the New Century Global Center combines a shopping mall, water park, hotels, movie theaters, offices, restaurants, ice rink and more into </span><a href="http://www.dailymail.co.uk/news/article-2360182/Take-look-inside-worlds-biggest-building-Chinese-dome-houses-shopping-centre-Mediterranean-village-water-park--ice-skating-rink-multiple-hotels.html" target="_blank" rel="noopener"><span style="font-weight: 400;">19 million sq.ft.</span></a><span style="font-weight: 400;"> of space. The structure is made of glass and steel and measures 500 meters long, 400 meters wide and 100 meters high. Designed by architect Zaha Hadid, it even has artificial sun for the perfect weather, 24 hours a day. </span></p>
<div id="attachment_13593" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13593 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" alt="Inside look at the New Century Global Center in China." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The New Century Global Center located in Chengdu is the largest city in the world. (Source: <a href="https://www.thousandwonders.net/photo/5077" target="_blank" rel="noopener">Thousand Wonders</a>)</p></div>
<h2><b>Port of Shanghai</b></h2>
<p><span style="font-weight: 400;">The world’s biggest ports are mostly located in China, and the biggest one is the Port of Shanghai. In 2012, </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">744 million</span></a><span style="font-weight: 400;"> tonnes of cargo and </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">32.5 million</span></a><span style="font-weight: 400;"> twenty-foot equivalent units (TEUs) of steel containers passed through the port. The entire area of the port on the Yangtze River covers 3,619km² comprised of 3 main ports: Wusongkou, Waigaoqiao and Yangshan Deep-Water Port. About 25 percent of China’s trade passes through the Port of Shanghai, or 2,000 steel container ships per month. </span></p>
<div id="attachment_13596" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" target="_blank" rel="noopener"><img class="wp-image-13596 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" alt="The Port of Shanghai at night time." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Port of Shanghai is the largest port in the world and a quarter of China’s trade passes through it. (Source: <a href="https://tax.thomsonreuters.com/blog/onesource/global-trade/free-trade-agreement-fta-automation/" target="_blank" rel="noopener">Thomson Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Most recently, the 4th phase of the Yangshan Deep-Water Port was completed, making it the largest automated port in the world. It spans across 2.23 million square meters, and can automatically handle 4 million standard containers per year, or 25 per hour. It was also built to accommodate the heaviest ships in the world. </span></p>
<p><span style="font-weight: 400;">China is using its steel to build up the country’s infrastructure, and set world records along the way. Besides being impressive in size, the structures are expected to contribute to greater connectivity and economic prosperity throughout China. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.morganstanley.com/ideas/china-small-cities-economic-growth" target="_blank" rel="noopener"><span style="font-weight: 400;">Morgan Stanley</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO Steel Shines at the 2018 PyeongChang Winter Olympics</title>
				<link>https://newsroom.posco.com/en/posco-steel-shines-2018-pyeongchang-winter-olympics/</link>
				<pubDate>Wed, 17 Jan 2018 20:25:47 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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		<category><![CDATA[zinc]]></category>
									<description><![CDATA[POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in the recently-completed International Broadcasting Center, Media Residence and Kwandong Hockey Centre that boasts increased durability, stability, surface quality and sustainability.</span></p>
<p><span style="font-weight: 400;">For the International Broadcasting Center (IBC) completed last April, builders used POSCO’s Pos-H steel. Building parts were made by precisely cutting and welding the hot-rolled steel plates and thick plates. Pos-H is custom-made for structures and does not produce any waste unlike existing hot-rolled shape steel with fixed dimensions. In addition, POSCO’s dry fire-resistant cladding technique was applied to all the pillars of the IBC. The dry fire-resistant cladding technique eliminates the process of applying fire-resistant paint to pillars for fire prevention, and instead, fire-resistant materials are wrapped around the pillars. </span></p>
<p><span style="font-weight: 400;">The Media Residence that will house reporters during the PyeongChang Winter Olympics resembles a steel showroom due to its impressive design. PosMAC, which is over 5 times more corrosion-resistant than general galvanized steel sheets as it is coated with zinc, magnesium and aluminum, was specially printed to bring to life the fiber texture. PosMAC was used for the exterior of the bathrooms and walls for durability as well as artistic value. The surface steel plates plated with aluminum and zinc, called ALZASTA was treated to achieve a glittering spangle pattern texture and applied to the residence fire doors, valve enclosures and hallways. PossSD, stainless steel with a level of reflectivity equal to that of a mirror, was used inside the bathrooms. </span></p>
<p><span style="font-weight: 400;">The Media Residence was completed on December 15, after 8 months of construction. All of the 300 rooms were prefabricated in a factory and assembled at the site. This is known as modular construction. It reduced the construction period by 18 months compared to building with general concrete. More than anything else, modular construction makes it possible to move the structure to another location and reuse it. In this respect, modular construction is regarded as the best choice for the facilities that will be removed after the Winter Olympics. The Media Residence will be reused as a hotel or dormitory. </span></p>
<p><span style="font-weight: 400;">Finally, the Kwandong Hockey Center’s exterior walls are made of 329LD POSCO stainless steel, which is highly corrosion-resistant and robust. POSCO provided the structural analysis by calculating the optimal thickness for the walls and reduced the thickness by 25 percent.  </span></p>
<p><span style="font-weight: 400;">After the PyeongChang Winter Olympics and Paralympics, POSCO will continue to provide construction solutions through is WPP and technologies for its partners.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.heerim.com/project/view?id=1066&amp;lang=en" target="_blank"><span style="font-weight: 400;">Heerim</span></a><span style="font-weight: 400;">.</span></p>
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