The REI Expo is one of the world’s largest new and renewable energy exhibitions. More than 725 companies from 40 countries participated in the Expo, along with approximately 50,000 visitors. The turnout was largely due to the Indian government’s infrastructure expansion and intensive investment plans for new and renewable energy.

POSCO’s Booth at REI 2017 showcased PV structures made of PosMAC steel.

POSCO India’s booth at the event showcased its solar PV structures made of PosMAC steel to major solar companies and structure manufacturers such as Adani, Nextracker, Arctech, Softbank, Purshotam, etc.

During the Expo, Memorandum of Understanding (MoU) agreements were signed with four companies. POSCO India’s Chief Managing Director Gee Woong Sung said, “By the end of this year, we will complete the Indian solution marketing system, which will supply not only steel but also solar PV structures. In 2018, we will further expand PosMAC sales in India.”

POSCO India signs an MoU with Ganges Internationale.

In addition to showcasing their premium product, POSCO has been working hard to meet customer demands in all areas. In order to meet short delivery times and structural supplies required by various PV projects in all parts of India, POSCO India has decided to establish a PosMAC structure supply chain system through strategic cooperation with local construction companies.

In the first stage of development, the free space at POSCO-IAPC located in Ahmedabad will be utilized via a long-term lease, and the manufacturing machinery is being installed with an operation target set for October. In the second stage, POSCO India has plans for additional installations in the Delhi and Pune regions.

POSCO India will strive to build a differentiated sales network with its solution marketing activities and secure a sustainable competitive advantage over other companies through its premium-quality products and advanced supply chain system.

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POSCO-India (under the direction of Chairman & Managing Director Gee Woong Sung) participated at the REI 2016 Expo by jointly sharing the exhibit space with Ganges Internationale (a client and India’s main solar structure manufacturer), intending to popularize PosMAC steel in the solar panel market in India. At present, Ganges International is procuring PosMAC steel from POSCO, making solar structures and supplying it to end users. During the expo, POSCO-India intensively promoted the application of PosMAC in the solar industry through targeting major IPP and EPC companies such as Adani, NEXTracker, Acme, etc.

Gee Woong Sung, Chairman & Managing Director of POSCO-India, during the 2016 REI expo.

The demand for highly durable PosMAC is on the rise and POSCO-India aims to make it a widely used product in the solar power industry by strengthening the sales of POSCO’s solutions marketing and World Premium (WP) products in India. The exhibition gave a great platform for POSCO to interact with visitors from varied industries and from different countries across the globe. It was a remarkable opportunity to promote PosMAC as well as to identify the customer needs. The visitors and potential clients showed keen interest for the product, made queries on product specifications and seemed quite impressed with the benefits offered by PosMAC.

POSCO-India officials interact with visitors during the 2016 REI expo.

Owing to the business interactions that took place during the expo, the PosMAC sales volume is expected to increase. POSCO-India aims to grab this opportunity and accelerate the PosMAC sales by strengthening solution marketing and taking advantage of the growing solar energy market in India.

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