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		<title>Magnesium Sheet &#8211; Official POSCO Group Newsroom</title>
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            <title>Magnesium Sheet &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2017</currentYear>
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				<title>Innovative Metal Applications in Everyday Electronic Products</title>
				<link>https://newsroom.posco.com/en/metal-everyday-electronic-products/</link>
				<pubDate>Fri, 13 Oct 2017 14:18:10 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[air conditioner]]></category>
		<category><![CDATA[alloy]]></category>
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									<description><![CDATA[You would think that metals are typically used for the most part in building and bridge construction. But today, thanks to technological advances, their use]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">You would think that metals are typically used for the most part in building and bridge construction. But today, thanks to technological advances, their use has expanded enormously. </span></p>
<p><span style="font-weight: 400;">In this spirit, The Steel Wire highlights the innovative use of metals in household appliances and electronic devices from air conditioners and cameras to laptops. Read on to see how innovative applications of metals have the power to present a new, more efficient way to live. </span></p>
<h2><b>Breeze-Free Air Conditioner with Metal Cooling Panel </b></h2>
<p><span style="font-weight: 400;">There may have been those even in the heat this past summer who didn’t want to use air conditioners due to direct blasts of cold air. Here’s good news: Samsung’s “breeze-free” air conditioner, Q9500, maintains a stable room temperature without blasting a single column of strong and direct wind. </span></p>
<p><span style="font-weight: 400;">How can air conditioners be “breeze-free”?</span></p>
<p><span style="font-weight: 400;">The company used a metal cooling panel and a micro hall-based air current passage system that constantly changes the direction of the air. Cold air is sent through 135,000 tiny holes and the short airways can reduce energy use by 65 percent. Also, climate control settings can be adjusted directly via smartphones using IoT technology based on weather data.</span></p>
<div id="attachment_12994" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/10/Samsung’s-Breeze-Free-Air-Conditioner-Q9500.jpg" target="_blank" rel="noopener"><img class="wp-image-12994" src="https://newsroom.posco.com/en//wp-content/uploads/2017/10/Samsung’s-Breeze-Free-Air-Conditioner-Q9500.jpg" alt=" Samsung’s breeze-free air conditioner, Q9500, comes with metal cooling panels and 135,000 micro holes which maintain a stable room temperature without blasting strong and direct cold air. " width="800" height="533" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Samsung’s-Breeze-Free-Air-Conditioner-Q9500.jpg 1011w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Samsung’s-Breeze-Free-Air-Conditioner-Q9500-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/10/Samsung’s-Breeze-Free-Air-Conditioner-Q9500-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Samsung’s breeze-free air conditioner, Q9500, comes with metal cooling panels and 135,000 micro holes which maintain a stable room temperature without blasting strong and direct cold air. (Source: <a href="https://www.flickr.com/photos/samsungtomorrow/35062262016/" target="_blank" rel="noopener">Flickr</a>)</p></div>
<p>The even distribution of cool air allows air conditioners to naturally blend in as part of any space or room it occupies and eliminates the discomfort of direct, cold air.</p>
<h2><b>Lightweight &amp; Durable Cameras with Magnesium Construction </b></h2>
<p><span style="font-weight: 400;">Global camera brands have long been searching for ideal materials to meet consumers’ needs for lightweight, mobile and durable cameras. For this reason, one of the prestigious features of top-end cameras in the</span><span style="font-weight: 400;"> market today is magnesium construction. This is due to magnesium’s lightness, strength and ability to shield users from electromagnetic waves. Magnesium is, in fact, the lightest structurally-used metal in the world with a greater strength-to-weight ratio than that of aluminum. This allows magnesium electronics bodies to be thinner and lighter.</span></p>
<p><span style="font-weight: 400;">For instance, the exterior shell of the </span><a href="http://imaging.nikon.com/lineup/dslr/d3/" target="_blank" rel="noopener"><span style="font-weight: 400;">Nikon D3</span></a><span style="font-weight: 400;"> is made of a magnesium alloy. The product’s magnesium-alloy camera frame effectively protects the camera from invasive dust, moisture and electromagnetic interference with a self-diagnostic shutter mechanism tested to exceed 300,000 cycles.</span></p>
<div id="attachment_12992" style="width: 638px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/10/Nikon-D3s’-Magnesium-Alloy-Camera-Frame.jpg"><img class="size-full wp-image-12992" src="https://newsroom.posco.com/en//wp-content/uploads/2017/10/Nikon-D3s’-Magnesium-Alloy-Camera-Frame.jpg" alt="The Nikon D3s’ magnesium-alloy camera frame effectively protects the camera from invasive dust, moisture and electromagnetic interference." width="628" height="506" /></a><p class="wp-caption-text">The Nikon D3s’ magnesium-alloy camera frame effectively protects the camera from invasive dust, moisture and electromagnetic interference.(Source: <a href="https://www.flickr.com/photos/phploveme/4607414757" target="_blank" rel="noopener">Flickr</a>)</p></div>
<h2><b>Ultra-light Laptop with Duralumin </b></h2>
<p><span style="font-weight: 400;">Over the years, new technologies have pushed PC makers to build ever lighter and thinner laptops with premium materials. Samsung also started to pursue metals that are lightweight yet durable. In the past, the company used magnesium-lithium sheets from overseas suppliers in order to keep their laptops lightweight. The sheets had good machinability but low hardness, making them vulnerable to dents. In order to overcome this, the company turned to POSCO’s specially designed</span><a href="https://newsroom.posco.com/en/posco-develops-magnesium-sheets-samsungs-ultra-light-notebook-9-series/" target="_blank" rel="noopener"><span style="font-weight: 400;"> magnesium sheets, duralumin*</span></a><span style="font-weight: 400;">, known for its high-strength and lightweight qualities. In 2016, POSCO began supplying its magnesium sheets for the Notebook 9 that is just 840g. In 2017, the Samsung Notebook 9’s weight was brought down even further to 799g.</span></p>
<p><span style="font-weight: 400;">These magnesium sheets, made with a rapid solidification process that is capable of precision control, are tempered several times and undergo special heat treatment until they reach a final thickness of 0.5mm. POSCO succeeded in increasing the surface hardness by more than 20 percent and the yield strength by more than 50 percent, compared to its competitors, while still maintaining a high level of machinability.</span></p>
<p><span style="font-weight: 400;">Such advancements in lightweight and high-strength materials have allowed people the flexibility, mobility and convenience to work on the go and reduce inefficiencies.  </span></p>
<p><span style="font-weight: 400;">*</span><a href="https://www.britannica.com/technology/duralumin" target="_blank" rel="noopener"><span style="font-weight: 400;">Duralumin</span></a><span style="font-weight: 400;"> is a high-strength aluminum alloy made by mixing copper, magnesium and other elements.</span></p>
<div id="attachment_12993" style="width: 310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Samsung-Notebook-9.jpg"><img class="size-full wp-image-12993" src="https://newsroom.posco.com/en/wp-content/uploads/2017/10/Samsung-Notebook-9.jpg" alt="POSCO supplies magnesium sheets for the Samsung Notebook 9 that touts ultra-light, high-strength metal materials." width="300" height="419" /></a><p class="wp-caption-text">POSCO supplies magnesium sheets for Samsung Electronics’ 2017 model of Samsung Notebook 9 that touts ultra-light, high-strength metal materials. (Source: Samsung Newsroom)</p></div>
<p><span style="font-weight: 400;">In today’s world, it’s hard to imagine life without electronic appliances and devices that provide a better quality of life. In a way, the invention and evolution of such products have redefined the way people live, work and play. The application of innovative materials has sped up and continues to allow manufacturers to add value to their products.     </span></p>
<p>&nbsp;</p>
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					<item>
				<title>How POSCO is Revolutionizing Car Audio Through Magnesium Steel Sheets</title>
				<link>https://newsroom.posco.com/en/posco-s-magnesium-sheet-brings-pleasure-original-sound/</link>
				<pubDate>Fri, 16 Jan 2015 17:04:18 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[car]]></category>
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		<category><![CDATA[Last September]]></category>
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									<description><![CDATA[Any driver has once dreamed of oneself looking cool in a life-time dream car with windows down and a favorite track turned loud. And, every day, we see people]]></description>
																<content:encoded><![CDATA[<p>Any driver has once dreamed of oneself looking cool in a life-time dream car with windows down and a favorite track turned loud. And, every day, we see people plugging their phones as they get in to the car to play their playlists customized for driving. There is no doubt that cars can be a fantastic place to enjoy good music. But in order to achieve that level of enjoyment in some cars, the car owner needs to compensate for the vehicle’s limitations in audio quality. However, that is no longer a concern for automobile speakers with POSCO’s magnesium sheet applied. Let’s learn more about it!</p>
<p><span style="color: #3366ff; font-size: 12pt;"><strong>A Breathtaking Sound Experience, ‘Korando C’ Speaker System</strong></span><br />
For the first time in Korea, Ssangyong Motor offers the state-of-the-art sound quality through speakers with POSCO’s magnesium sheet applied, to 2015 ‘Korando C’, Ssangyong’s new automobile. The sound quality of the speaker is far beyond the quality of 6.5 inch-paper speaker, which is applied to 2000cc SUVs of default features.</p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/01/Picture21.png"><img class="aligncenter size-large wp-image-5723" src="https://newsroom.posco.com/en/wp-content/uploads/2015/01/Picture21-1024x691.png" alt="Picture2" width="640" height="432" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/01/Picture21-1024x691.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/01/Picture21-800x540.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/01/Picture21-768x518.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/01/Picture21.png 1242w" sizes="(max-width: 640px) 100vw, 640px" /></a>As a component that plays sounds, the magnesium diaphragm of ‘Korando C’ receives electronic signals and sends out vibrations into the air. Since a diaphragm is the main component that determines the sound quality, it must be lightweight, high in rigidity and automatically dissipates resonance which is irrelevant with the genuine signal. Previously, speaker’s diaphragms were mostly created with paper materials but they were insufficient in high-tone playback due to paper’s shortage in intensity. In order to improve the audio quality, various materials have been considered for development.</p>
<p><span style="color: #3366ff; font-size: 12pt;"><strong>Magnesium Diaphragm: the Secret of Full Spectrum Audio Performance</strong></span><br />
Magnesium sheets are evaluated as the most idealistic material for speaker diaphragms so far. Lightweight and stern, the magnesium sheet can create high-pitch yet pure sound due to the material’s expansive range of frequency. As an ultra-light material, the magnesium sheet can cover a full spectrum from a low note to a high note even with a feeble driving force. Compared to other materials, the magnesium diaphragm provides softer and richer pitch while also offering refined tone with its excellent transmissibility. Especially, the magnesium sheet is less susceptible to unnecessary vibrations that lead to an unpleasant resonance noise. As a result, the high-quality dynamic speaker device, which realizes the sound that is closest to the original tone, is obtained.</p>
<p><span style="font-size: 12pt;"><strong><span style="color: #3366ff;">POSCO’s Magnesium Sheet behind Your Dynamic Sound on the Road</span> </strong></span><br />
The magnesium sheets supplied by POSCO undergo the process of figuration, surface treatment, speaker manufacturing, and finally get installed in automobiles. Currently, the magnesium sheets are produced at POSCO’s magnesium plant, located in Suncheon, Jeonnam Province, where the ultra-thin warm-rolling technology is secured. As Ssangyong Motor successfully implemented the magnesium diaphragm speaker to their new ‘Korando C’, they are considering the application of the magnesium diaphragm for other automobiles in the future.</p>
<p><span style="color: #3366ff; font-size: 12pt;"><strong>More Applications of POSCO’s Magnesium Sheet in the Auto Industry</strong></span><br />
Last September, prior to ‘Korando C’, POSCO has already conducted a joint development with Renault Samsung Motors for magnesium sheet auto parts. In fact, POSCO’s magnesium sheet was applied to ‘New SM7 Nova’, specifically where the back seat and the trunk meet, largely contributing to vehicle weight reduction. Being the world’s first case of automobile application, POSCO’s magnesium sheet reduced up to 2.2 kg by replacing the previous component of 3.6 kg with the magnesium piece that weighs only 1.4 kg. Since the outstanding quality of the magnesium sheet has been confirmed through POSCO’s current step into the automobile market, POSCO is planning to accelerate development of the magnesium sheets for television and audio in the upcoming future.</p>
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