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		<title>Integrity &#8211; Official POSCO Group Newsroom</title>
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            <title>Integrity &#8211; Official POSCO Group Newsroom</title>
            <link>https://newsroom.posco.com/en</link>
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        <currentYear>2017</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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					<item>
				<title>POSCO Honors 2017 Steel Safety Day</title>
				<link>https://newsroom.posco.com/en/posco-honors-2017-steel-safety-day/</link>
				<pubDate>Fri, 28 Apr 2017 11:00:43 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2017]]></category>
		<category><![CDATA[2017 world steel safety day]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[factory safety]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Loading Material]]></category>
		<category><![CDATA[Overhead Structures Inspect]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[posco safety]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[safety incidents]]></category>
		<category><![CDATA[self-directed safety spread program]]></category>
		<category><![CDATA[sss program]]></category>
		<category><![CDATA[steel environment]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[Steel Safety Day]]></category>
		<category><![CDATA[world steel]]></category>
		<category><![CDATA[World Steel Association]]></category>
		<category><![CDATA[WSA]]></category>
									<description><![CDATA[The safety and health of employees always come first at POSCO. We are proud to be participating in The World Steel Association’s 4th Annual Steel Safety Day on]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The safety and health of employees always come first at POSCO. We are proud to be participating in </span><a href="https://www.worldsteel.org/steel-by-topic/safety-and-health/safety-day.html" target="_blank" rel="noopener"><span style="font-weight: 400;">The </span><i><span style="font-weight: 400;">World Steel Association</span></i><span style="font-weight: 400;">’s 4th Annual Steel Safety Day on April 28, 2017</span></a><span style="font-weight: 400;">. Established in 2014, Steel Safety Day works to reinforce awareness of the five most common causes of safety incidents: moving machinery, working from heights, falling objects, on-site traffic, and process safety incidents. </span></p>
<p><span style="font-weight: 400;">Each year the annual event highlights one of the five main causes of accidents in the steel industry to create a safer working environment. This year, special attention will be given to falling objects and ways to prevent associated risks as below:  </span></p>
<ul>
<li style="font-weight: 400;"><b>Cranes: </b><span style="font-weight: 400;">Never allow people to be below a suspended load at any time and all personnel should be one meter away from the load for every meter the load is above the floor. </span></li>
<li style="font-weight: 400;"><b>Hoisting and Rigging:</b><span style="font-weight: 400;"> All lifting equipment must be correctly selected to suit the size and nature of the load.</span></li>
<li style="font-weight: 400;"><b>Integrity of Overhead Structures:</b><span style="font-weight: 400;"> Inspect and maintain overhead structures regularly for impact, corrosion, and fatigue. </span></li>
<li style="font-weight: 400;"><b>Maintenance and Working at Height:</b><span style="font-weight: 400;"> Access to areas below overhead work must be always be restricted. </span></li>
<li style="font-weight: 400;"><b>Storage and Loading:</b><span style="font-weight: 400;"> Material and equipment must be stored properly to prevent it from falling. </span></li>
</ul>
<p><span style="font-weight: 400;">Working hand in hand with the </span><i><span style="font-weight: 400;">World Steel Association</span></i><span style="font-weight: 400;"> and in line with the international safety standards, POSCO continues its effort to create an “injury-free, illness-free &amp; healthy workplace with zero incidents,” such as </span><a href="https://newsroom.posco.com/en/poscos-self-directed-safety-spread-makes-safety-everybodys-concern/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s Self-directed Safety Spread (SSS) program</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Take a look at the video and infographic below. They were both created by the </span><i><span style="font-weight: 400;">World Steel Association</span></i><span style="font-weight: 400;"> to illustrate the main causes of serious incidents across the entire steel industry and the ways to prevent them. </span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/04/Steel-Safety-Day-facts.jpg" target="_blank" rel="noopener"><img class="aligncenter wp-image-11517 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/04/Steel-Safety-Day-facts.jpg" alt="2017 Steel Safety Day Infographic (World Steel Association)" width="2480" height="3508" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/04/Steel-Safety-Day-facts.jpg 2480w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/Steel-Safety-Day-facts-566x800.jpg 566w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/Steel-Safety-Day-facts-768x1086.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/04/Steel-Safety-Day-facts-724x1024.jpg 724w" sizes="(max-width: 2480px) 100vw, 2480px" /></a></p>
<p>You can also <a href="https://www.worldsteel.org/publications/infographics/safety-and-health-infographics.html" target="_blank" rel="noopener">download PDFs of all of the safety and health infographics here.</a></p>
]]></content:encoded>
																				</item>
					<item>
				<title>CEO Kwon Encourages Employees to Innovate and Lead at First Anniversary Speech</title>
				<link>https://newsroom.posco.com/en/ceo-kwon-encourages-employees-at-speech/</link>
				<pubDate>Fri, 13 Mar 2015 18:10:38 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[2015 business goal]]></category>
		<category><![CDATA[2015 business strategy]]></category>
		<category><![CDATA[2015 management plan]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[CEO Kwon's Special Lecture]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Innovative POSCO]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Leader's Attitude]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New posco]]></category>
		<category><![CDATA[One posco]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[posco 1.0]]></category>
		<category><![CDATA[POSCO Business Innovation]]></category>
		<category><![CDATA[POSCO lecture]]></category>
		<category><![CDATA[Posco the Great]]></category>
		<category><![CDATA[Special Lecture]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Top posco]]></category>
		<category><![CDATA[Total leader]]></category>
		<category><![CDATA[Total leadership]]></category>
		<category><![CDATA[Wharton School]]></category>
									<description><![CDATA[In honor of his first year at POSCO, CEO Ohjoon Kwon encouraged more than 2,700 employees and board members to have a leader’s attitude and innovate even]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/ceo1.png"><img class="aligncenter wp-image-5958 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/ceo1-1024x551.png" alt="ceo1" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/ceo1-1024x551.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/ceo1-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/ceo1-768x413.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/ceo1.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">In honor of his first year at POSCO, CEO Ohjoon Kwon encouraged more than 2,700 employees and board members to have a leader’s attitude and innovate even further during a speech on Feb. 28, 2015.</span></p>
<p><span style="color: #3366ff;"><strong><span style="font-size: 12pt;">CEO Kwon’s Special Lecture on ‘POSCO Business Innovation and Leader’s Attitude’</span></strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/group2.png"><img class="aligncenter wp-image-5959 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/group2-1024x552.png" alt="group2" width="640" height="345" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/group2-1024x552.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/group2-800x431.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/group2-768x414.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/group2.png 1351w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">During his speech, Kwon shared three lessons for the company’s future: promoting Innovation POSCO 1.0, having a leader’s attitude, and achieving management objectives and priorities.</span></p>
<p><span style="font-size: 12pt;">“Many people say that the whole world is in a crisis this year, but a business that keeps its ‘top position’ can overcome such a crisis,” Kwon said.</span></p>
<p><span style="font-size: 12pt;">He added that in a situation like this, the company should increase its competitiveness and not rely on outside factors to make it successful. Kwon referred to a few case studies of businesses that overcame a crisis and shared POSCO’s future direction to achieve its five priorities.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote-11.png"><img class="aligncenter wp-image-5965" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote-11.png" alt="quote 1" width="640" height="209" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote-11.png 1018w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote-11-800x262.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote-11-768x251.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="color: #3366ff;"><strong><span style="font-size: 12pt;"> Management objectives and priority promotion direction/plan in 2015</span></strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/smile1.png"><img class="aligncenter wp-image-5960 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/smile1-1024x551.png" alt="smile1" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/smile1-1024x551.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/smile1-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/smile1-768x413.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/smile1.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">CEO Kwon thanked all the employees who worked hard for the company in order to reach last year’s business goals. In his speech, Kwon emphasized the company’s future direction to achieve its next goals. The five main priorities include strengthening the profit structure based on solutions; accelerating business restructuring and clarifying the balance sheet; establishing a commercialization foundation of newly growing core businesses; establishing and expanding work processes based on projects; and strengthening group management efficiency and synergy. </span></p>
<p><span style="font-size: 12pt;">He said to pay particular attention to a platform business model based on technology, a strategy for solution marketing that applies to “steel (hardware), application techniques and commercial support (software).”</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture12.png"><img class="aligncenter wp-image-5969 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture12-1024x449.png" alt="Picture1" width="640" height="281" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture12-1024x449.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture12-800x351.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture12-768x337.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="color: #3366ff; font-size: 12pt;"><strong>Total Leadership and Leader’s Attitude</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/2_@.png"><img class="aligncenter wp-image-5962 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/2_@-1024x551.png" alt="2_@" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/2_@-1024x551.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/2_@-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/2_@-768x413.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/2_@.png 1351w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">In order to achieve this year’s business goals and the promotion plan, CEO Kwon says the company needs to focus on “total leadership.” </span></p>
<p><span style="font-size: 12pt;">In his outline of the three main principles of a total leader, Professor Stewart Friedman from the University of Pennsylvania’s Wharton School said authenticity, integrity and creativity makes up “total leadership.” To match with POSCO’s philosophy, the company set Top POSCO, One POSCO and New POSCO as the next steps to achieve “POSCO the Great.”</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/flow-chart3.png"><img class="aligncenter wp-image-5953 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/flow-chart3-1024x363.png" alt="flow chart3" width="640" height="227" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/flow-chart3-1024x363.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/flow-chart3-800x284.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/flow-chart3-768x273.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/flow-chart3.png 1065w" sizes="(max-width: 640px) 100vw, 640px" /></a><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote2.png"><img class="aligncenter wp-image-5954 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote2-1024x335.png" alt="quote2" width="640" height="209" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote2-1024x335.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote2-800x262.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote2-768x252.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/quote2.png 1090w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">CEO Kwon’s speech gave employees the opportunity to reflect on the true qualifications of a leader and where POSCO hopes to be in the future. With these principles in mind, POSCO looks forward to achieving its goal to become “POSCO the Great” based on total leadership, which encompasses Innovation POSCO 1.0. </span></p>
<p><span style="font-size: 12pt;">We hope you stay with us as we strive toward our goals!</span></p>
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