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		<title>equipment &#8211; Official POSCO Group Newsroom</title>
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            <title>equipment &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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					<item>
				<title>POSCO Shows Off Own Advanced Energy Steel Technologies and Solutions at OTC</title>
				<link>https://newsroom.posco.com/en/posco-shows-off-own-advanced-energy-steel-technologies-and-solutions-at-otc/</link>
				<pubDate>Wed, 02 May 2018 21:00:07 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[energy steel]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Houston]]></category>
		<category><![CDATA[LNG storage tanks]]></category>
		<category><![CDATA[OTC]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[solution]]></category>
		<category><![CDATA[technology]]></category>
									<description><![CDATA[The OTC is the world’s largest offshore technology exhibition covering technological sessions in relation to offshore plants and equipment. As 50th year]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The OTC is the world’s largest offshore technology exhibition covering technological sessions in relation to offshore plants and equipment. As 50th year anniversary of OTC, more than 2,500 companies from all around the world join the conference every year. This convention is one of the places where we can share innovative off shore technology.</span></p>
<div id="attachment_13951" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/worldlargestoffshoretechnologyconfernece.jpg" target="_blank" rel="noopener"><img class="wp-image-13951" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/worldlargestoffshoretechnologyconfernece.jpg" alt="POSCO participated offshore technology conference introducing energy steel products and solutions" width="800" height="504" /></a><p class="wp-caption-text">POSCO introduced its advanced solution marketing campaign ranging from energy steel products to end products at OTC held in Houston, Texas, on April 30th.</p></div>
<p>&nbsp;</p>
<h3><b>POSCO decorated various technologies and solutions in the Main hall</b></h3>
<p><span style="font-weight: 400;">The main purpose for the convention was maximizing promotion activity by POSCO’s unique solution program. Therefore, from the last year, POSCO set up the booth in the main hall (NRG Center) with the global major companies including Exxon, Siemens and GE. POSCO is the first domestic company that set the booth at NRG center.</span></p>
<h3><b>Technologies from the fundamental materials to final products</b></h3>
<p><span style="font-weight: 400;">POSCO has got huge attentions from by participants by presenting various unique solutions ranging from materials and end products, including 9% Ni steel LNG storage tanks and LNG fueled ship equipped with storage tanks made of high-manganese steel, large diameter thick wall welded steel pipe that POSCO’s high-strength panels applied and the Fitting, the joint between the pipe, the world’s leading wire rope that is made of ultra-high-strength for offshore construction, membrane for fuel storage of LNG carrier and tubes for energy mining.</span></p>
<h3><b>Strengthen the relationship with global partners</b></h3>
<p><span style="font-weight: 400;">In addition, POSCO and marine equipment manufacturers held a technical meeting with EPC (Engineering, Procurement and Construction) companies to discuss and encourage new projects. POSCO also engaged in consultations with a range of companies, including potential clients located near Houston in order to penetrate a new market for World Premium steel products.</span></p>
<p><span style="font-weight: 400;">POSCO has been participated the OTC every year since 2008 and established strong network with major oil companies and global ETC companies and promote POSCO’s finest high manganese steel.</span></p>
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					<item>
				<title>Taking a Turn Towards the Future of Driverless Freight Transportation</title>
				<link>https://newsroom.posco.com/en/taking-turn-towards-future-driverless-freight-transportation/</link>
				<pubDate>Tue, 20 Mar 2018 09:24:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[Autonomous Rail Rapid Transit]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[efficient]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[freight]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[labor shortage]]></category>
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		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[truck driver]]></category>
		<category><![CDATA[trucking]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[waymo]]></category>
		<category><![CDATA[workers]]></category>
									<description><![CDATA[Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for deliveries. Experts project the global e-commerce market is positioned be worth about </span><a href="https://www.enterpriseinnovation.net/article/game-changing-trends-evolving-e-commerce-market-501682565" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 4.5 trillion by 2021</span></a><span style="font-weight: 400;">, and in the U.S, </span><a href="http://www.businessinsider.com/the-global-ecommerce-landscape-report-2017-11" target="_blank" rel="noopener"><span style="font-weight: 400;">about half of all households</span></a><span style="font-weight: 400;"> have an Amazon Prime membership. </span></p>
<div id="attachment_13920" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" target="_blank" rel="noopener"><img class="wp-image-13920 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" alt="An American truck driver inside his truck." width="768" height="512" /></a><p class="wp-caption-text">The U.S. is headed towards a major shortage of truck drivers. (Source: <a href="https://www.nytimes.com/2017/05/22/insider/interviewing-truck-drivers-at-a-crossroads.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<p><span style="font-weight: 400;">However, the U.S. is short of about </span><a href="https://industrytoday.com/article/what-are-the-driving-factors-behind-the-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">30,000 to 35,000 drivers for every 750,000 trucks</span></a><span style="font-weight: 400;">, and the number of driver shortages may reach up to 245,000 by 2022. That’s because right now, the </span><a href="https://www.bloomberg.com/view/articles/2018-02-09/the-u-s-is-running-out-of-truckers" target="_blank" rel="noopener"><span style="font-weight: 400;">average age of truck drivers in the U.S. is 55</span></a><span style="font-weight: 400;">, and potential new recruits are choosing to sign up for construction or manufacturing jobs instead. </span></p>
<p><span style="font-weight: 400;">All this leads to climbing prices for freight transportation. Last December, at the peak of holiday deliveries, U.S. companies saw the </span><a href="https://www.dat.com/blog/post/year-ends-with-record-rates-and-ratios" target="_blank" rel="noopener"><span style="font-weight: 400;">highest monthly average rate for freight transportation since 2010</span></a><span style="font-weight: 400;">. The high operation costs and lower profit margins are putting a heavy strain on industries. Heading into 2018, companies have to compete for carriers as there is </span><a href="https://www.npr.org/2018/01/09/576752327/trucking-industry-struggles-with-growing-driver-shortage" target="_blank" rel="noopener"><span style="font-weight: 400;">just one truck available for every 12 loads</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">As a result, Major automakers are heavily invested in autonomous electric freight trucks such as Tesla, Volvo and Daimler, and there are many proponents of an eco-friendly, safe and driverless future for freight transportation. However, autonomous freight trucks are not a realistic option for companies just yet. At a time of transition between the old and the new, there is a serious lack of capacity in freight transportation, and companies are left to deal with the higher costs for delivery.  </span></p>
<h2><b>But good news right around the corner</b></h2>
<p><span style="font-weight: 400;">Although the driver shortage is a major concern, it is a natural phenomenon in the transition towards a safer, more sustainable and more efficient freight transportation industry. </span></p>
<div id="attachment_13922" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13922 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" alt="Uber’s autonomous truck parked in a parking lot." width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Uber’s autonomous freight trucks are in operation with a human safety driver on the highways of Arizona. (Source: <a href="http://www.futurecar.com/article-1996-1.html" target="_blank" rel="noopener">Future Car</a>)</p></div>
<p><span style="font-weight: 400;">Already, </span><a href="http://fortune.com/2018/03/06/uber-self-driving-trucks-arizona/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber has its autonomous trucks on the highways of Arizona</span></a><span style="font-weight: 400;">. Every truck does have a human driver present to take over anytime, and the company uses transfer hubs to transfer goods between highways and local roads. Autonomous trucks are the safest and most efficient for use on highways, so human drivers transport goods from highways to the final destination. The company is working to operate without human backup drivers in the near future. </span></p>
<div id="attachment_13923" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13923" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg" alt="Waymo’s autonomous truck being tested alongside a white van." width="800" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-800x419.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-768x402.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Waymo’s autonomous freight trucks have gone through almost a decade of testing and is now delivering supplies for Google in Atlanta. (Source: <a href="https://www.wired.com/2017/06/course-googles-waymo-building-self-driving-trucks/" target="_blank" rel="noopener">Wired</a>)</p></div>
<p><a href="https://www.reuters.com/article/us-autos-selfdriving-waymo/waymos-self-driving-trucks-to-haul-cargo-for-google-in-atlanta-idUSKCN1GL20W" target="_blank" rel="noopener"><span style="font-weight: 400;">Waymo is another company with autonomous trucks</span></a><span style="font-weight: 400;"> already in operation. Just this month, the company’s autonomous freight trucks started transferring equipment for Google data centers in Atlanta.</span></p>
<div id="attachment_13918" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg" target="_blank" rel="noopener"><img class="wp-image-13918" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg" alt="Embark’s autonomous truck heading out to the road." width="800" height="534" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-800x534.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-768x513.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Embark was the first company to complete a successful coast to coast run with an autonomous truck. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><a href="https://techcrunch.com/2018/02/06/embarks-self-driving-truck-drove-2400-miles-across-the-u-s/" target="_blank" rel="noopener"><span style="font-weight: 400;">Embark also has its autonomous trucks in operation</span></a><span style="font-weight: 400;">. Earlier this year, the company made a successful 2,400-mile trip from California to Florida with a human safety driver on board. The company has plans to commercialize its services in the coming years. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/6-cities-road-driverless-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>6 Cities On the Road to a Driverless Future</b></a></p>
<h2><b>Speeding up delivery</b></h2>
<p><span style="font-weight: 400;">Numerous other automotive and tech companies besides those mentioned above are getting ready for autonomous freight transportation. The faster autonomous freight trucks are able to operate commercially, the faster industries can cut costs, improve delivery times and reduce their carbon footprint.</span></p>
<p><span style="font-weight: 400;">This means software technology, high-capacity batteries as well as the right automotive materials will play a crucial role in the future of the freight transportation industry, as well as in related industries. This transformation will open up new business opportunities for automakers, software companies as well as steel manufacturers like POSCO. </span></p>
<p><span style="font-weight: 400;">For autonomous truck manufacturers looking for ultra-lightweight yet super strong materials for optimal fuel efficiency, POSCO developed </span><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">. The advanced high-strength steel (AHSS) material is 3 times stronger and 3.5 times cheaper than aluminum. Steel is also 100 percent recyclable and an electric vehicle made of AHSS requires 30 percent less energy than aluminum throughout its entire lifecycle. POSCO also developed a premium non-oriented electrical steel called Hyper NO for the most advanced and sustainable electric motors. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO also works with its auto partners to research and provide customized technology and materials solutions for their autonomous EVs. In the midst of a critical shortage of truck drivers, POSCO hopes to speed up autonomous EV adoption both for personal and commercial transportation and aid the transition into a more efficient and environmentally sustainable economy. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/money/4070028/american-truck-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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					<item>
				<title>“Steel”ing the Spotlight at the North American International Auto Show</title>
				<link>https://newsroom.posco.com/en/steeling-spotlight-north-american-international-auto-show/</link>
				<pubDate>Wed, 31 Jan 2018 18:59:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[\chassis]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[auto materials]]></category>
		<category><![CDATA[auto parts]]></category>
		<category><![CDATA[auto repair]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[car body]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Dodge Ram]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[Ford F-150]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[lightweight material]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[NAIAS]]></category>
		<category><![CDATA[pickup truck]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sedan]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel cars]]></category>
		<category><![CDATA[Steel Frames]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ultra high strength steel]]></category>
									<description><![CDATA[This year’s North American International Auto Show (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year’s <a href="https://naias.com/" target="_blank" rel="noopener">North American International Auto Show</a> (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly line. As the event immediately follows the<a href="https://www.ces.tech/" target="_blank" rel="noopener"> Consumer Electronics Show</a> (CES), people were expecting more autonomous, electric or at least hybrid vehicles in the spotlight, but the majority of automakers focused on what’s in store for everyone’s nearer future. </span></p>
<div id="attachment_13679" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" target="_blank" rel="noopener"><img class="wp-image-13679 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" alt="The 2019 Dodge Ram 1500 on display at the 2018 North American International Auto Show." width="1000" height="665" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-768x511.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The 2018 North American International Auto Show brought the biggest names in the auto industry together for a show and tell. (Source: <a href="https://newatlas.com/trucks-suvs-detroit-auto-show-2018/53016/" target="_blank" rel="noopener">News Atlas</a>)</p></div>
<p><span style="font-weight: 400;">Continuing on what we saw during the past few years, the focus this year again was on improving safety, performance and design, all at the lightest weight possible for fuel economy. While there have been debates in the past about the best lightweight material, there was a clear winner at this year’s NAIAS. Almost every car, including the 2018 Car of the Year, was clad in advanced high-strength steel (AHHS) and significantly lighter than their predecessors. </span></p>
<p><span style="font-weight: 400;">Take a look at some of this year’s steel-clad cars.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</b></a></p>
<h2><b>2018 Car of the Year: Honda Accord</b></h2>
<p><span style="font-weight: 400;">The 2018 Honda Accord took home the prestigious title of Car of the Year due to its lightweight and improved strength and performance. </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2018-honda-accord-highest-uhss-content-to-date/" target="_blank" rel="noopener"><span style="font-weight: 400;">The 2018 model</span></a><span style="font-weight: 400;"> contains 29 percent ultra-high-strength steel (UHSS) in its chassis and 54.2 percent high strength steel (HSS). With these applications, the Honda Accord achieved a weight reduction of 110 to 176 pounds while improving its body torsional rigidity by 32 percent and its bending rigidity by 24 percent. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/fu-5bR5mKgg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Chevy Silverado</b></h2>
<p><span style="font-weight: 400;">The all-new Chevy Silverado comes armed with plenty of steel. One of the features that contribute to its improved safety is the bed floor made of roll-formed HSS. Also, 80 percent of its fully-boxed steel frame is made of HSS and AHSS forms the Silverado’s safety cage. Overall, the new model is taller and 7 inches wider than before. Nevertheless, the all-new Silverado is 450 pounds lighter with a 10 percent increase in torsional rigidity than the previous model.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/lY7XYqYx9fA?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Dodge Ram 1500</b></h2>
<p><span style="font-weight: 400;">The 2019 Dodge Ram 1500 is another steel-intensive vehicle revealed at NAIAS. About 98 percent of this year’s model is made from HSS, and is the </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2019-dodge-ram-redesign-25-fuel-economy-225-lbs-lighter-with-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightest, longest and most efficient frame</span></a><span style="font-weight: 400;"> in the half-ton truck segment. The wheelbase and crew cab is 4 inches longer than the previous model. The Dodge Ram 1500 also has several new safety features. The unique front-splayed frame rail technology, frame-mounted HSS tire blockers and fully-boxed side rails allow the car to absorb more energy in case of impact and minimize structural damage. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/XycH-FRXIgQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Kia Forte</b></h2>
<p><span style="font-weight: 400;">The 2019 Kia Forte is taller, wider and longer than before with 54 percent of its chassis made of AHSS. It also has a 16 percent stiffer body-in-white and the new seat frames are lighter yet stronger as Kia has its eyes on top ratings from the Insurance Institute for Highway Safety (IIHS) for the second consecutive year. The lighter and stronger vehicle will consume about 9 to 20 percent less fuel as well as drop noise levels by </span><a href="https://www.centennialautogroup.ca/en-CA/this-is-the-all-new-2019-kia-forte" target="_blank" rel="noopener"><span style="font-weight: 400;">5 decibels</span></a><span style="font-weight: 400;">. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/X6YOp2zqbbQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>Why the Steel Overload? </b></h2>
<p><span style="font-weight: 400;">As mentioned above, the latest cars are steel-intensive and automakers increasing the amount of HSS, UHSS and AHSS in their mix of materials. Of course, the main reason for this is steel’s innate properties that make it the ideal solution for automakers looking to cut back on weight and still satisfy safety standards. However, automakers also learned a good lesson from automakers who chose another popular lightweight material &#8211; aluminum. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</b></a></p>
<p><span style="font-weight: 400;">Back in 2014, Ford released its F-150 with an all-aluminum body. The move was bold and the cars sold fast as it was a whole 700 pounds lighter than previous models. Consumers got to drive away with a drastically improved fuel economy, but it didn’t take long for them to realize the big, expensive problem with aluminum bodies: repairs. </span></p>
<div id="attachment_13680" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" target="_blank" rel="noopener"><img class="wp-image-13680 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" alt="The 2015 Ford F-150." width="800" height="532" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The 2015 Ford F-150 has an all-aluminum body. (Source: <a href="http://hennesseyperformance.com/vehicles/ford/f-150-raptor/" target="_blank" rel="noopener">Hennessey Performance</a>)</p></div>
<p><span style="font-weight: 400;">Although steel and aluminum are similar in terms of its lightweight properties, </span><a href="http://www.pricescollision.com/ford-f-150-auto-body-repair-one-problem-aluminum-f-150-model-owners-not-considered/" target="_blank" rel="noopener"><span style="font-weight: 400;">aluminum reacts differently than steel under heat</span></a><span style="font-weight: 400;">. Aluminum does not have metal memory, while steel does, making it hard to reshape and repair following an accident. Welding aluminum also takes much more skill and precision than steel, and there are few repair shops that are equipped to handle aluminum. As a result, drivers not only have a hard time finding repair shops for their aluminum cars, they have to pay a hefty price for repairs compared to repairs for steel cars. For example, </span><a href="https://jalopnik.com/how-a-2015-ford-f-150-aluminum-repair-cost-17-000-and-1719664610" target="_blank" rel="noopener"><span style="font-weight: 400;">Jalopnik </span></a><span style="font-weight: 400;">reported one of the first cases of the F-150 repairs back in 2015 cost USD 17,000 and a month-long repair time. </span></p>
<p><span style="font-weight: 400;">Of course, this was a rare case highlighting the steep learning curve of repairing aluminum vehicles, but it also highlights the fact that steel is still the norm when it comes to automotive materials, and judging from the 2018 NAIAS, it’s going to stay that way for quite some time. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="https://www.hondaoflincoln.com/2018-honda-accord-named-2018-north-american-car-of-the-year/" target="_blank" rel="noopener"><span style="font-weight: 400;">Honda of Lincoln</span></a><span style="font-weight: 400;">.</span></span></p>
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				<title>Steel Steady: Building Earthquake-Resistant Buildings</title>
				<link>https://newsroom.posco.com/en/steel-steady-building-earthquake-resistant-buildings/</link>
				<pubDate>Mon, 29 Jan 2018 11:37:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[According to scientists, there may be more earthquakes than usual in 2018. As part of the Geophysical Research Letters presented at the Geological Society of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">According to scientists, there may be more earthquakes than usual in 2018. As part of t</span><span style="font-weight: 400;">he </span><a href="http://agupubs.onlinelibrary.wiley.com/hub/journal/10.1002/(ISSN)1944-8007/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Geophysical Research Letters</span></i></a><span style="font-weight: 400;"> presented at the </span><a href="http://www.geosociety.org/GSA/Events/Annual_Meeting/GSA/Events/gsa2018.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Geological Society of America</span></a><span style="font-weight: 400;">, scientists tracked major earthquakes with a magnitude greater than 7 from 1900 to 2017. They found distinct and repetitive intervals at which the average number of earthquakes per year was much higher than other years. These intervals coincide with the Earth’s regular, recurring periods of slower rotation, when the law of inertia causes the molten core of the earth to ooze out towards the surface. After a while, the built-up pressure erupts on the Earth’s surface, compromising the structural integrity of homes, buildings and structures.</span></p>
<div id="attachment_13650" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg" target="_blank" rel="noopener"><img class="wp-image-13650" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-1024x552.jpg" alt="A young boy takes cover under his desk during an earthquake drill." width="900" height="485" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-300x162.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-768x414.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Scientists predict 2018 may be a tumultuous year for earthquakes. (Source: <a href="https://www.scpr.org/programs/take-two/2017/09/12/59079/using-smaller-quakes-to-forecast-larger-seismic-ac/" target="_blank" rel="noopener">Take Two</a>)</p></div>
<p><span style="font-weight: 400;">As structural damage is the leading cause of injury and deaths during an earthquake, architects, engineers and builders need to make sure buildings are built with the right materials and design.  </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/takes-build-natural-disaster-proof-house/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>What it Takes to Build a Natural-Disaster-Proof House</b></a></p>
<h2><b>The Materials </b></h2>
<p><span style="font-weight: 400;">The most dangerous type of earthquakes are ones that trigger horizontal movements, because tall buildings are better at resisting vertical loads than horizontal ones. These ground motions can damage building foundations in a matter of minutes, causing severe injuries and deaths. Building a structure to withstand seismic waves starts with the right materials with the right properties, and steel is by far the most widely used material for building earthquake-resistant buildings. </span></p>
<p><span style="font-weight: 400;">According to the </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, ductile buildings are safer as they dissipate energy from seismic waves. A building will typically have ductile parts that can undergo plastic deformations without complete structural failure during an earthquake. Steel is the most common type of material for such parts.</span></p>
<p><span style="font-weight: 400;">Moreover, due to the law of inertia, the lighter the building, the less force seismic waves will exert on the building. That’s why it’s important, especially for taller buildings, to be made of light and flexible materials such as steel that can “bend” with the movement of earthquakes. On average, multi-story steel buildings are </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">60 to 70 percent lighter</span></a><span style="font-weight: 400;"> and 10 times stronger than concrete-framed buildings of the same size. </span></p>
<h2><b>The Design</b></h2>
<p><span style="font-weight: 400;">With steel, builders can add vital designs and reinforcements to keep the structure standing through an earthquake. Here’s some of the most widely-used measures.</span></p>
<div id="attachment_13649" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" target="_blank" rel="noopener"><img class="wp-image-13649" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" alt="Cross braces on the side of a skyscraper." width="900" height="432" /></a><p class="wp-caption-text">Cross braces transfer the force of an earthquake to the ground. (Source: <a href="https://earthquakesinindia-stsm.weebly.com/technology.html" target="_blank" rel="noopener">Earthquakes in India</a>)</p></div>
<p><span style="font-weight: 400;">The structural integrity of buildings can be reinforced with steel cross braces that frame the exterior of a building in an x-shape. Ultimately cross braces can transfer the force of seismic waves back down to the ground, instead of letting the building take the hit. Builders can also reinforce the walls of buildings with additional vertical walls, or shear walls, that add stiffness to the frame of the building, allowing it to resist swaying or horizontal movements. </span></p>
<div id="attachment_13647" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" target="_blank" rel="noopener"><img class="wp-image-13647" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" alt="Base isolators are laid out for the base of a building." width="900" height="458" /></a><p class="wp-caption-text">Base isolators absorb much of the shock of seismic waves. (Source: <a href="http://vibration-isolation.embelton.com/engineered-solutions/swimming-pool-isolation/" target="_blank" rel="noopener">Embelton</a>)</p></div>
<p><span style="font-weight: 400;">Base isolation involves separating the building from the foundation so that the isolators to absorb shock from the earthquake. The isolators allow the building to move at a slower pace because they dissolve a large part of the shock. Moment-resisting frames also effectively dissipate energy from floors and roofs to the building’s foundation and the stiff yet flexible frames can change shape during an earthquake. Although more costly, moment-resisting frames enable buildings to withstand an earthquake with excessive horizontal movement. </span></p>
<h2><b>Putting it into practice with POSCO’s Steel House </b></h2>
<p><span style="font-weight: 400;">In September 2017, Young Bae Kim’s home in Gyeongju province, Korea was hit with a 5.8 magnitude earthquake, just 8.9 km from where the earthquake started. Surprisingly, Kim’s home was unscathed. “I could feel the ground shake, but the house was completely under control.” Kim expressed. </span></p>
<p><span style="font-weight: 400;">Kim lives in one of the </span><a href="https://newsroom.posco.com/en/poscos-steel-houses-go-beyond-just-helping-others/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Houses built by POSCO employees</span></a><span style="font-weight: 400;"> who volunteer to build homes and bridges for communities in need. Each Steel House is made with POSCO’s lightweight structural steel known for its durability, fire resistance and vibration resistance. The homes also incorporate PosMAC, a specialized galvanized steel that is 5 to 10 times more corrosion-resistant than standard steel and is more durable and affordable. </span></p>
<div id="attachment_13651" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg" target="_blank" rel="noopener"><img class="wp-image-13651" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg" alt="POSCO employees construct a steel house." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg 1300w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO Employees volunteer their time to build steel houses in rural communities.</p></div>
<p><span style="font-weight: 400;">Because all the Steel Houses survived the Gyeongju earthquake while other homes were damaged, more and more people in Korea are choosing steel for their homes over traditional building materials such as wood and concrete. The same trend can be observed in Japan, where earthquakes are much more frequent. In order to build more earthquake-resistant buildings, steel is still the best solution available. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://edition.cnn.com/style/article/earthquake-curtains-japan/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">CNN</span></a><span style="font-weight: 400;">.</span></p>
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				<title>Going Big: China’s Super-Sized Infrastructure</title>
				<link>https://newsroom.posco.com/en/going-big-chinas-super-sized-infrastructure/</link>
				<pubDate>Fri, 19 Jan 2018 16:10:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[China is the largest steel producing country in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">China is the </span><a href="https://www.worldsteel.org/media-centre/press-releases/2017/world-steel-in-figures-2017.html" target="_blank" rel="noopener"><span style="font-weight: 400;">largest steel producing country</span></a><span style="font-weight: 400;"> in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building projects over the years to build up its economy and facilitate trade with other regions. </span></p>
<p><span style="font-weight: 400;">However, these building projects are on another level of huge, and with all the megacities popping up throughout the country, China boasts many of the biggest infrastructure projects in the world. Here’s the Steel Wire’s look at some of the most impressive to date.</span></p>
<h2><b>Three Gorges Dam</b></h2>
<p><span style="font-weight: 400;">China is home to the largest dam in the world, measuring 1.5 miles in length and sitting 60 (!) stories tall. The Three Gorges Dam took 1.92 million tons of rolled steel to complete, along with 10.82 million tons of cement and 1.6 million cubic meters of timber. The dam opened in 2003 on the Yangtze River and last year, generated a record-high </span><a href="https://www.thebalance.com/top-ten-largest-construction-projects-844370" target="_blank" rel="noopener"><span style="font-weight: 400;">97.8 billion kilowatt-hours</span></a><span style="font-weight: 400;"> of electricity, 4.35 percent higher than the previous year.</span></p>
<div id="attachment_13595" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg" target="_blank" rel="noopener"><img class="wp-image-13595" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg" alt="The Three Gorges Dam on the Yangtze River in China." width="1000" height="621" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-800x497.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-768x477.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Three Gorges Dam is the biggest dam in the world and is made up of 1.92 million tons of steel. (Source: <a href="https://en.wikipedia.org/wiki/Three_Gorges_Dam" target="_blank" rel="noopener">Wikipedia</a>)</p></div>
<h2><b>Beijing Capital International Airport</b></h2>
<p><span style="font-weight: 400;">Beijing Capital International Airport (PEK) was the second largest and busiest airport in the world in 2016, just behind the Hartsfield–Jackson Atlanta International Airport in the U.S. PEK recorded </span><a href="http://www.businessinsider.com/20-busiest-airports-in-the-world-2017-5/#no-2-beijing-capital-international-airport-pek-94393454-passengers-in-2016-19" target="_blank" rel="noopener"><span style="font-weight: 400;">94,393,454</span></a><span style="font-weight: 400;"> passengers that flew in and out in 2016, a 5 percent increase from 2015, and is easily the biggest airport in all of Asia. </span></p>
<div id="attachment_13590" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" target="_blank" rel="noopener"><img class="wp-image-13590" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" alt="Bird’s eye view of the runway at Beijing Capital International Airport in China." width="1000" height="500" /></a><p class="wp-caption-text">Beijing Capital International Airport is the biggest airport in Asia, and second in the world. (Source: <a href="https://www.topchinatravel.com/china-guide/the-largest-airport-in-china-beijing-capital-international-airport.htm" target="_blank" rel="noopener">Top China Travel</a>)</p></div>
<p><span style="font-weight: 400;">The first phase of the airport cost USD 3.5 billion and was completed in 2008, but in order to handle the growing number of passengers, an expansion project is planned for 2025. The estimated 5-year project will almost </span><a href="https://blogs.wsj.com/chinarealtime/2014/12/16/why-beijing-needs-a-new-13-billion-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">double PEK’s capacity</span></a><span style="font-weight: 400;"> and cost an additional USD 13 billion.   </span></p>
<h2><b>Jiaozhou Bay Bridge</b></h2>
<p><span style="font-weight: 400;">China is also home to the longest sea-crossing bridge in the world. The massive structure stretches over 26.4 miles and connects the cities of Qingdao and Huangdao. The 110ft width accommodates 6 traffic lanes that are supported by 5200 steel pillars.</span></p>
<div id="attachment_13592" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg" target="_blank" rel="noopener"><img class="wp-image-13592" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg" alt="Bird’s eye view of Jiaozhou Bay Bridge in China covered by clouds." width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiaozhou Bay Bridge is held up by 5200 steel pillars. (Source: <a href="https://feel-planet.com/jiaozhou-bay-bridge-china/" target="_blank" rel="noopener">Feel the Planet</a>)</p></div>
<p><span style="font-weight: 400;">The bridge first opened in 2011 and took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 2.3 </span></a><span style="font-weight: 400;">billion and over 10,000 workers to build. The Jiaozhou Bay Bridge also took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">450,000 tons</span></a><span style="font-weight: 400;"> of steel to complete, allowing the bridge to be able to withstand earthquakes up to 8.0 in magnitude, typhoons and the force from a 300,000-ton object.  </span></p>
<h2><b>Jiuquan Wind Power Base</b></h2>
<p><span style="font-weight: 400;">Not surprisingly, the largest wind farm in the world located in China. Jiuquan Wind Power Base is made up of 7,000 turbines that generate enough electricity to sustain a small country. The plant was approved in 2008, and the government has pledged an additional </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 17.4 billion</span></a><span style="font-weight: 400;"> by 2020 as part of the effort to develop China’s renewable energy industry. For now, only </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">3.3 percent</span></a><span style="font-weight: 400;"> of all the electricity generated in China comes from wind turbines. With the additional investment, Jiuquan Wind Power Base will be able to generate a massive 20 gigawatts of sustainable electricity. </span></p>
<div id="attachment_13594" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg" target="_blank" rel="noopener"><img class="wp-image-13594" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg" alt="The Jiuquan Wind Power Base in China at sunset." width="1000" height="523" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-800x418.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-768x402.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg 1050w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiuquan Wind Power Base generates enough energy to power a small nation. (Source: <a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<h2><b>New Century Global Center</b></h2>
<p><span style="font-weight: 400;">What does the biggest building in the world look like? A mini country. Located in Chengdu, Sichuan province, the New Century Global Center combines a shopping mall, water park, hotels, movie theaters, offices, restaurants, ice rink and more into </span><a href="http://www.dailymail.co.uk/news/article-2360182/Take-look-inside-worlds-biggest-building-Chinese-dome-houses-shopping-centre-Mediterranean-village-water-park--ice-skating-rink-multiple-hotels.html" target="_blank" rel="noopener"><span style="font-weight: 400;">19 million sq.ft.</span></a><span style="font-weight: 400;"> of space. The structure is made of glass and steel and measures 500 meters long, 400 meters wide and 100 meters high. Designed by architect Zaha Hadid, it even has artificial sun for the perfect weather, 24 hours a day. </span></p>
<div id="attachment_13593" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13593 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" alt="Inside look at the New Century Global Center in China." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The New Century Global Center located in Chengdu is the largest city in the world. (Source: <a href="https://www.thousandwonders.net/photo/5077" target="_blank" rel="noopener">Thousand Wonders</a>)</p></div>
<h2><b>Port of Shanghai</b></h2>
<p><span style="font-weight: 400;">The world’s biggest ports are mostly located in China, and the biggest one is the Port of Shanghai. In 2012, </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">744 million</span></a><span style="font-weight: 400;"> tonnes of cargo and </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">32.5 million</span></a><span style="font-weight: 400;"> twenty-foot equivalent units (TEUs) of steel containers passed through the port. The entire area of the port on the Yangtze River covers 3,619km² comprised of 3 main ports: Wusongkou, Waigaoqiao and Yangshan Deep-Water Port. About 25 percent of China’s trade passes through the Port of Shanghai, or 2,000 steel container ships per month. </span></p>
<div id="attachment_13596" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" target="_blank" rel="noopener"><img class="wp-image-13596 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" alt="The Port of Shanghai at night time." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Port of Shanghai is the largest port in the world and a quarter of China’s trade passes through it. (Source: <a href="https://tax.thomsonreuters.com/blog/onesource/global-trade/free-trade-agreement-fta-automation/" target="_blank" rel="noopener">Thomson Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Most recently, the 4th phase of the Yangshan Deep-Water Port was completed, making it the largest automated port in the world. It spans across 2.23 million square meters, and can automatically handle 4 million standard containers per year, or 25 per hour. It was also built to accommodate the heaviest ships in the world. </span></p>
<p><span style="font-weight: 400;">China is using its steel to build up the country’s infrastructure, and set world records along the way. Besides being impressive in size, the structures are expected to contribute to greater connectivity and economic prosperity throughout China. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.morganstanley.com/ideas/china-small-cities-economic-growth" target="_blank" rel="noopener"><span style="font-weight: 400;">Morgan Stanley</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO Steel Shines at the 2018 PyeongChang Winter Olympics</title>
				<link>https://newsroom.posco.com/en/posco-steel-shines-2018-pyeongchang-winter-olympics/</link>
				<pubDate>Wed, 17 Jan 2018 20:25:47 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in the recently-completed International Broadcasting Center, Media Residence and Kwandong Hockey Centre that boasts increased durability, stability, surface quality and sustainability.</span></p>
<p><span style="font-weight: 400;">For the International Broadcasting Center (IBC) completed last April, builders used POSCO’s Pos-H steel. Building parts were made by precisely cutting and welding the hot-rolled steel plates and thick plates. Pos-H is custom-made for structures and does not produce any waste unlike existing hot-rolled shape steel with fixed dimensions. In addition, POSCO’s dry fire-resistant cladding technique was applied to all the pillars of the IBC. The dry fire-resistant cladding technique eliminates the process of applying fire-resistant paint to pillars for fire prevention, and instead, fire-resistant materials are wrapped around the pillars. </span></p>
<p><span style="font-weight: 400;">The Media Residence that will house reporters during the PyeongChang Winter Olympics resembles a steel showroom due to its impressive design. PosMAC, which is over 5 times more corrosion-resistant than general galvanized steel sheets as it is coated with zinc, magnesium and aluminum, was specially printed to bring to life the fiber texture. PosMAC was used for the exterior of the bathrooms and walls for durability as well as artistic value. The surface steel plates plated with aluminum and zinc, called ALZASTA was treated to achieve a glittering spangle pattern texture and applied to the residence fire doors, valve enclosures and hallways. PossSD, stainless steel with a level of reflectivity equal to that of a mirror, was used inside the bathrooms. </span></p>
<p><span style="font-weight: 400;">The Media Residence was completed on December 15, after 8 months of construction. All of the 300 rooms were prefabricated in a factory and assembled at the site. This is known as modular construction. It reduced the construction period by 18 months compared to building with general concrete. More than anything else, modular construction makes it possible to move the structure to another location and reuse it. In this respect, modular construction is regarded as the best choice for the facilities that will be removed after the Winter Olympics. The Media Residence will be reused as a hotel or dormitory. </span></p>
<p><span style="font-weight: 400;">Finally, the Kwandong Hockey Center’s exterior walls are made of 329LD POSCO stainless steel, which is highly corrosion-resistant and robust. POSCO provided the structural analysis by calculating the optimal thickness for the walls and reduced the thickness by 25 percent.  </span></p>
<p><span style="font-weight: 400;">After the PyeongChang Winter Olympics and Paralympics, POSCO will continue to provide construction solutions through is WPP and technologies for its partners.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.heerim.com/project/view?id=1066&amp;lang=en" target="_blank"><span style="font-weight: 400;">Heerim</span></a><span style="font-weight: 400;">.</span></p>
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				<title>POSCO Back to KRW 60 Trillion in Sales</title>
				<link>https://newsroom.posco.com/en/posco-back-krw-60-trillion-sales/</link>
				<pubDate>Mon, 15 Jan 2018 17:08:33 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[On January 24, POSCO announced its consolidated sales of KRW 60.6551 trillion, operating profit of KRW 4.6218 trillion and a net profit of KRW 2.9735 trillion.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">On January 24, POSCO announced its consolidated sales of KRW 60.6551 trillion, operating profit of KRW 4.6218 trillion and a net profit of KRW 2.9735 trillion. The company first reached KRW 60 trillion in sales in 2011 and kept it up for 4 years. However, sales dropped down to around KRW 50 trillion in 2015 due to restructuring, and now it is finally back to KRW 60 trillion. Last year’s sales were significant as the company reached KRW 60 trillion after cutting back ties with over 80 affiliates both in Korea and overseas. </span></p>
<p><span style="font-weight: 400;">With the performance increase in both steel and non-steel businesses in Korea and overseas, operating profit was highest it’s been in the last 6 years, and the operating profit to sales ratio was 7.6 percent. Year-on-year consolidated sales increased by 14.3 percent and operating profit and net profit increased by 62.5 percent and 183.7 percent respectively. </span></p>
<p><span style="font-weight: 400;">The total operating profit of POSCO’s non-steel businesses, which reached KRW 10 billion last year, also turned into a surplus. There was an overall increase in non-steel businesses including trade, energy, ICT, chemicals and materials, resulting in KRW 1.0927 trillion of profits, up KRW 1.0798 trillion from last year. </span></p>
<p><span style="font-weight: 400;">This is in line with POSCO CEO Ohjoon Kwon’s strategy to focus on group management by securing future growth engines and reforming non-steel businesses. </span></p>
<p><b>※ Total operating profit per sector</b></p>
<table style="border-color: #000000; width: 643px;" border="1">
<tbody>
<tr style="height: 24px;">
<td style="width: 322px; height: 24px; text-align: center;" colspan="2"><span style="font-weight: 400; font-size: 12pt;">(KRW 100 million)</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">2016</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">2017</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">YoY</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 322px; height: 24px; text-align: center;" colspan="2"><span style="font-weight: 400; font-size: 12pt;">Steel</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">29,270</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">36,046</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+6,776</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 149px; height: 48px; text-align: center;" rowspan="2"><span style="font-size: 12pt;"> </span></td>
<td style="width: 173px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">POSCO</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">26,353</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">29,025</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+2,672</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 173px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">Overseas steel</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">1,371</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">4,763</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+3,392</span></td>
</tr>
<tr style="height: 24px;">
<td style="width: 322px; height: 24px; text-align: center;" colspan="2"><span style="font-weight: 400; font-size: 12pt;">Non-steel</span></td>
<td style="width: 101px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">129</span></td>
<td style="width: 95px; height: 24px; text-align: center;"><strong><span style="font-size: 12pt;">10,927</span></strong></td>
<td style="width: 96px; height: 24px; text-align: center;"><span style="font-weight: 400; font-size: 12pt;">+10,798</span></td>
</tr>
</tbody>
</table>
<p><span style="font-weight: 400;">Indonesia-based integrated steel mill, </span><a href="https://newsroom.posco.com/en/pt-krakatau-posco-sales-exceed-10-million-tons/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">PT. KRAKATAU POSCO</span></a><span style="font-weight: 400;">, also generated a surplus for the first time since operations began in 2014. Mexico-based automotive steel sheet plant, POSCO Mexico, as well as India-based cold rolled steel corporation, POSCO Maharashtra, also achieved their highest operating profit, tripling the total operating profit of overseas steel business. </span></p>
<p><span style="font-weight: 400;">Moreover, separate sales and operating profit increased year-on-year by 17.4 percent and 10.1 percent respectively to KRW 28.5538 trillion and KRW 2.9025 trillion, and the net profit was KRW 2.5457 trillion.</span></p>
<p><span style="font-weight: 400;">Production and sales decreased year-on-year due to the repair and facility rationalization of Pohang Blast Furnace No. 3, but the sales ratio of World Premium products with better technology and higher returns increased to 53.4 percent, its higher ever. </span></p>
<p><span style="font-weight: 400;">Financial soundness was also saw improvements. POSCO’s Consolidated debt ratio decreased by 7.5%p year-on-year to 66.5 percent, the lowest since 2010. Separate debt ratio also decreased by 0.5%p year-on-year to 16.9 percent, constantly renewing the lowest record on a yearly basis. </span></p>
<p><span style="font-weight: 400;">POSCO also demonstrated a cumulative financial improvement of KRW 7 trillion with 150 cases of restructuring in the last 4 years, reinforcing the business structure as well as financial competency. Accordingly, this year the company expects to make more investments in new growth engines such as lithium and cathode materials as well as energy and construction in addition to renewing the facilities at its steel mills. Thus, there will be a budget of KRW 4.2 trillion for consolidated investment, an increase of KRW 1.6 trillion compared to last year. The consolidated sales target is KRW 61.9 <span style="font-size: 12pt;">trillion.</span></span></p>
<p><b>※ POSCO’s 2017 business performance</b></p>
<table style="border-color: #000000; width: 620px;" border="1">
<tbody>
<tr style="height: 24px;">
<td style="text-align: center; width: 249px; height: 72px;" rowspan="3"><span style="font-weight: 400; font-size: 12pt;">Division</span></td>
<td style="text-align: center; width: 351px; height: 24px;" colspan="4"><span style="font-weight: 400; font-size: 12pt;">Consolidated</span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 87px; height: 48px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2015</span></td>
<td style="text-align: center; width: 84px; height: 48px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2016</span></td>
<td style="text-align: center; width: 85px; height: 48px;" rowspan="2"><span style="font-size: 12pt;"><b>2017</b></span></td>
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-size: 12pt;"> </span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">YoY</span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 249px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">Sales (KRW 100 million)</span></td>
<td style="text-align: center; width: 87px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">581,923</span></td>
<td style="text-align: center; width: 84px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">530,835</span></td>
<td style="text-align: center; width: 85px; height: 24px;"><span style="font-size: 12pt;"><b>606,551</b></span></td>
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">14.3%</span></td>
</tr>
<tr style="height: 48px;">
<td style="text-align: center; width: 249px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">Operating profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 87px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">24,100</span></td>
<td style="text-align: center; width: 84px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">28,443</span></td>
<td style="text-align: center; width: 85px; height: 48px;"><span style="font-size: 12pt;"><b>46,218</b></span></td>
<td style="text-align: center; width: 95px; height: 48px;"><span style="font-weight: 400; font-size: 12pt;">62.5%</span></td>
</tr>
<tr style="height: 24px;">
<td style="text-align: center; width: 249px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">Net profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 87px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">△962</span></td>
<td style="text-align: center; width: 84px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">10,482</span></td>
<td style="text-align: center; width: 85px; height: 24px;"><span style="font-size: 12pt;"><b>29,735</b></span></td>
<td style="text-align: center; width: 95px; height: 24px;"><span style="font-weight: 400; font-size: 12pt;">183.7%</span></td>
</tr>
</tbody>
</table>
<table style="border-color: #000000; width: 620px;" border="1">
<tbody>
<tr>
<td style="text-align: center; width: 249px;" rowspan="3"><span style="font-weight: 400; font-size: 12pt;">Division</span></td>
<td style="text-align: center; width: 357px;" colspan="4"><span style="font-weight: 400; font-size: 12pt;">Separate</span></td>
</tr>
<tr>
<td style="text-align: center; width: 81px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2015</span></td>
<td style="text-align: center; width: 89px;" rowspan="2"><span style="font-weight: 400; font-size: 12pt;">2016</span></td>
<td style="text-align: center; width: 83px;" rowspan="2"><span style="font-size: 12pt;"><b>2017</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-size: 12pt;"> </span></td>
</tr>
<tr>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">YoY</span></td>
</tr>
<tr>
<td style="text-align: center; width: 249px;"><span style="font-weight: 400; font-size: 12pt;">Sales (KRW 100 million)</span></td>
<td style="text-align: center; width: 81px;"><span style="font-weight: 400; font-size: 12pt;">256,072</span></td>
<td style="text-align: center; width: 89px;"><span style="font-weight: 400; font-size: 12pt;">243,249</span></td>
<td style="text-align: center; width: 83px;"><span style="font-size: 12pt;"><b>285,538</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">17.4%</span></td>
</tr>
<tr>
<td style="text-align: center; width: 249px;"><span style="font-weight: 400; font-size: 12pt;">Operating profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 81px;"><span style="font-weight: 400; font-size: 12pt;">22,382</span></td>
<td style="text-align: center; width: 89px;"><span style="font-weight: 400; font-size: 12pt;">26,353</span></td>
<td style="text-align: center; width: 83px;"><span style="font-size: 12pt;"><b>29,025</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">10.1%</span></td>
</tr>
<tr>
<td style="text-align: center; width: 249px;"><span style="font-weight: 400; font-size: 12pt;">Net profit (KRW 100 million)</span></td>
<td style="text-align: center; width: 81px;"><span style="font-weight: 400; font-size: 12pt;">13,183</span></td>
<td style="text-align: center; width: 89px;"><span style="font-weight: 400; font-size: 12pt;">17,850</span></td>
<td style="text-align: center; width: 83px;"><span style="font-size: 12pt;"><b>25,457</b></span></td>
<td style="text-align: center; width: 104px;"><span style="font-weight: 400; font-size: 12pt;">42.6%</span></td>
</tr>
</tbody>
</table>
]]></content:encoded>
																				</item>
					<item>
				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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				<title>This Material is “Steeling” the Show at the 2018 Winter Olympics</title>
				<link>https://newsroom.posco.com/en/material-steeling-show-2018-winter-olympics/</link>
				<pubDate>Thu, 11 Jan 2018 23:06:24 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2018 olympic winter games]]></category>
		<category><![CDATA[blade]]></category>
		<category><![CDATA[blades]]></category>
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		<category><![CDATA[Figure Skate]]></category>
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		<category><![CDATA[ICE]]></category>
		<category><![CDATA[ice hockey]]></category>
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		<category><![CDATA[KRW]]></category>
		<category><![CDATA[luge]]></category>
		<category><![CDATA[Olympic Winter games]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[Para Ice Hockey]]></category>
		<category><![CDATA[pyeongchang]]></category>
		<category><![CDATA[pyeongchang 2018]]></category>
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		<category><![CDATA[short track skates]]></category>
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		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[track]]></category>
		<category><![CDATA[Winter Games]]></category>
		<category><![CDATA[Winter Olympics]]></category>
									<description><![CDATA[The countdown has begun: The 2018 PyeongChang Olympic and Paralympic Games (PyeongChang 2018) are less than 30 days away. The International Olympic Committee]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The countdown has begun: The 2018 PyeongChang </span><a href="https://www.pyeongchang2018.com/en/schedule" target="_blank" rel="noopener"><span style="font-weight: 400;">Olympic </span></a><span style="font-weight: 400;">and </span><a href="https://www.pyeongchang2018.com/en/paralympics/index" target="_blank" rel="noopener"><span style="font-weight: 400;">Paralympic </span></a><span style="font-weight: 400;">Games (PyeongChang 2018) are less than 30 days away. The International Olympic Committee (IOC) has added </span><a href="https://www.olympic.org/athlete365/news/whats-new-the-4-events-set-to-debut-at-pyeongchang-2018/g-2018/" target="_blank" rel="noopener"><span style="font-weight: 400;">4 new events</span></a><span style="font-weight: 400;"> to this year’s games including curling mixed doubles, speed skating mass start, alpine skiing team event and snowboard big air. With the additions, athletes in the 2018 PyeongChang Olympic Winter Games will compete in 7 main sports, or 15 events including variations. </span></p>
<p><span style="font-weight: 400;">So, what do these athletes from all over the world competing in various different sports have in common? They all rely on steel to enhance their performance and keep them safe while they compete for the highest honors in their profession. </span></p>
<p><span style="font-weight: 400;">Here are some of the most prominent ways steel plays its part in winter Olympic sports:</span></p>
<h2><b>Blades/Edges of Steel</b></h2>
<h2><b>Ice Hockey</b></h2>
<p><span style="font-weight: 400;">Ice hockey is easily the main attraction of winter Olympics as hockey finals are usually the last events of the Games. The same can be said of para ice hockey as well. Athletes glide through the rink on specially-made </span><a href="https://newsroom.posco.com/en/road-victory-korean-national-para-ice-hockey-team/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">sledges</span></a><span style="font-weight: 400;">, or sleds, and have as much, if not more, full-contact than regular ice hockey. </span></p>
<div id="attachment_13537" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates.jpg" target="_blank" rel="noopener"><img class="wp-image-13537" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-1024x320.jpg" alt="A hockey player dribbling a puck." width="1000" height="313" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-1024x320.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-800x250.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-768x240.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Stainless steel is the material of choice for ice hockey skate blades. (Source: <a href="https://www.fxbx.fi/en/icehockey/" target="_blank" rel="noopener">FXBX</a>)</p></div>
<p><span style="font-weight: 400;">There are several pieces of equipment that enable hockey players to perform at their best, including their skates and sleds. The deciding factor in the quality of skates comes down to the type of steel used in the blades, or runners. Harder types of steel are preferred for less wear and tear and so that athletes do not have to sharpen the blades too often. </span></p>
<p><span style="font-weight: 400;">That’s why most opt for stainless steel, for its high-strength, hard, ductile and corrosion-resistant qualities. For para ice hockey players, their sleds make or break the game, and materials like magnesium, high-manganese anti-vibration steel and stainless steel give them the edge they need. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/NthjOJjIDYg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/road-victory-korean-national-para-ice-hockey-team/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How POSCO’s Advanced Technology Gives Speed to Korea’s Para Ice Hockey Team</b></a></p>
<h3><b>Figure Skating</b></h3>
<p><span style="font-weight: 400;">Blades on figure skates look similar to that of hockey skates, but are longer and heavier. Figure skate blades also have the thickest type of blades at 4 to 5mm. These blades were most commonly made of tempered carbon steel coated with chrome, but lighter materials such as stainless steel are becoming more common. At the professional level, many athletes wear skates with </span><a href="https://www.thoughtco.com/questions-about-figure-skating-blades-1281766"><span style="font-weight: 400;">high-grade steels</span></a><span style="font-weight: 400;"> that are much more expensive than common skates. A distinct characteristic of these blades is the spiked front toe which gives figure skaters the traction they need for rigorous jumps and spins. </span></p>
<div id="attachment_13536" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates.jpg" target="_blank" rel="noopener"><img class="wp-image-13536" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-1024x640.jpg" alt="A pair of white figure skates on ice. " width="1000" height="625" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-1024x640.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-800x500.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-768x480.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Figure skates have spiked toes to assist jumps and spins. (Source: <a href="https://www.bendsource.com/Bent/archives/2016/10/27/ice-season-opens-at-the-pavilion-on-halloween" target="_blank" rel="noopener">Bend Source</a>)</p></div>
<h3><b>Short and Speed Skating</b></h3>
<p><span style="font-weight: 400;">Like blades for hockey and figure skates, short track and speed skates are also made of stainless steel. Short track skates are slightly curved and shorter than speed skates, with slightly rounded backends for safety.  </span></p>
<div id="attachment_13539" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating.jpg" target="_blank" rel="noopener"><img class="wp-image-13539" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-1024x576.jpg" alt=" Short track skaters warm up on the ice rink before competition." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Figure skates have spiked toes to assist jumps and spins. (Source: <a href="http://www.isu.org/inside-short-track-speed-skating" target="_blank" rel="noopener">International Skating Union</a>)</p></div>
<p><span style="font-weight: 400;">Speed skates are different from those for short track because the back-end of the blade is detached from the boot. this reduces friction and energy loss. Also, the detached blade allows the blade to remain attached to the ice longer than attached blades. </span></p>
<p><b>Skiing and Snowboarding</b></p>
<p><span style="font-weight: 400;">Steel also plays a crucial part in the construction of ski and snowboard edges. With high-quality steel, athletes can sharpen the edges more frequently, and sharp edges are crucial for carving and turning on snow. Edges are most commonly made of stainless steel, and they are inserted into the body of the ski or snowboard via “teeth” or T-shaped ridges. Most edges have a </span><a href="http://armadaskis.com/2016/10/whats-my-ski-made-of/" target="_blank" rel="noopener"><span style="font-weight: 400;">Rockwell 48 hardness</span></a><span style="font-weight: 400;">. </span></p>
<div id="attachment_13540" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges.jpg" target="_blank" rel="noopener"><img class="wp-image-13540" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-1024x576.jpg" alt="A man glues on steel edges to a snowboard." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges.jpg 1280w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Ski and snowboard edges are made of steel to achieve maximum sharpness. (Source: <a href="https://www.youtube.com/watch?v=mAJWaAh_8SY" target="_blank" rel="noopener">YouTube</a>)</p></div>
<h2><b>Rock-hard Skeleton, Ultra Sharp Blades</b></h2>
<h2><b>Bobsled</b></h2>
<p><span style="font-weight: 400;">There are several variations of bobsled events during the Olympics: 2-man, 4-man and women’s doubles. No matter how many people are on a team, each bobsled has a steel chassis or skeleton and four steel blades attached to the bottom of the sleds. Every team must use the same type of steel for blades used in competition. Much like a car, materials that make up the bobsled must be lightweight yet strong so the athletes have the freedom to steer through the track. During competition, sleds slide through at an average speed of 150 km/hr. </span></p>
<div id="attachment_13535" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled.jpg" target="_blank" rel="noopener"><img class="wp-image-13535" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-1024x498.jpg" alt="A bobsled goes down an ice track." width="1000" height="486" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-1024x498.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-800x389.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-768x373.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled.jpg 1440w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Ski and snowboard edges are made of steel to achieve maximum sharpness. (Source: <a href="http://www.lakeplacid.com/do/activities/bobsled-rides-olympic-sports-complex" target="_blank" rel="noopener">Lake Placid</a>)</p></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: How POSCO GIGA STEEL Frames the G4 Rexton</b></a></p>
<h3><b>Luge</b></h3>
<p><span style="font-weight: 400;">The luge is considered to be the most dangerous winter Olympic sport due to high speeds and sharp turns of the track. After push off in a seated position, the person or pair lies flat on their backs and steer the sleds with their bodies. Sleds have a pair of steel blades attached to the bottom. Olympic rules prohibit teams from heating the blades before competition as it would decrease friction against ice. Instead, athletes try to maintain the sharpest blades possible.</span></p>
<div class="o_imgset">
<figure>
<p><div style="width: 970px" class="wp-caption alignnone"><img src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Luge-1024x683-1-800x534.jpg" alt="" width="960" height="540" /><p class="wp-caption-text">The Luge is one of the most dangerous winter Olympic sports. (Source: <a href="https://www.teamgb.com/news/five-to-follow-for-the-pyeongchang-2018-winter-olympics?name=five-to-follow-for-the-pyeongchang-2018-winter-olympics" target="_blank" rel="noopener">Team GB</a>)</p></div></figure>
</div>
<div class="mceTemp"></div>
<h3><b>Skeleton </b></h3>
<p><span style="font-weight: 400;">Opposite of the luge, skeleton athletes race flat on their stomachs, with no brakes. Instead of starting on the sled, the athletes have to sprint for about 40 meters before hopping on. All skeleton sled frames must be made of steel, and blades are usually made of high-quality stainless steel. As for all the “sliding” sports, there are strict rules for the size and weight of the sleds. </span></p>
<div id="attachment_13542" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton.jpg" target="_blank" rel="noopener"><img class="wp-image-13542 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton.jpg" alt="A skeleton athlete going down the track on a sled." width="1000" height="677" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton-800x542.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton-768x520.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Skeleton athletes sprint 40 meters before jumping on their sleds stomach first. (Source: <a href="https://www.mprnews.org/story/2014/02/05/olympics-luge-skeleton-bobsled-essential-guide" target="_blank" rel="noopener">MPR News</a>)</p></div>
<p>&nbsp;</p>
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