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		<title>electric motors &#8211; Official POSCO Group Newsroom</title>
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            <title>electric motors &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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				<title>Ask an Expert: Need a hand? Wearable Technology may Expand Your Options</title>
				<link>https://newsroom.posco.com/en/ask-an-expert-need-a-hand-wearable-technology-may-expand-your-options/</link>
				<pubDate>Wed, 11 Apr 2018 21:52:00 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[advanced technology]]></category>
		<category><![CDATA[Avengers Infinity War]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[Byungwook Kim]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[gigasteel]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[wearable robot]]></category>
									<description><![CDATA[Mr. Yongro, Lee (27 years old at the time) was a normal healthy man used to be a body builder. However, one single accident happened in 1991 changed his entire]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Mr. Yongro, Lee (27 years old at the time) was a normal healthy man used to be a body builder. However, one single accident happened in 1991 changed his entire life. With dedicated medical care, the medical team saved his life but could not revive his lower body ending up sitting on the wheelchair for the rest of his life.</span></p>
<p><span style="font-weight: 400;">Another man Mr. Byungwook Kim (25 years old at the time) was hit by careless driver in the road in 1998. As a consequence, his dream playing tennis in a national team simply disappeared.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/ironman_01.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/ironman_01.jpg" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Byungwook Kim, wear Work-on-suit in Cybathlon 2016 (Source: Professor Kong)</p></div>
<p><span style="font-weight: 400;">However, the miracle had happened to both of them due to the support of new advanced robotic technology called ‘wearable robot’. Now Mr. Kim is able to climb the stairs or even step the stones. Moreover, he won bronze Cybathlon 2016, the first Cyborg Olympic that competes robotic technologies for people with disabilities and Mr. Lee became the first person to deliver the torch in Pyeongchang Paralympic in 2018.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/New-Picture4.bmp" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/New-Picture4.bmp" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Wearable robots can be used in diverse sections such as protection in harsh condition (Source: <a href="http://www.engineersjournal.ie/2014/12/09/daewoo-exoskeleton-robotics/" target="_blank" rel="noopener">Engineers Ireland</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Where we can find them?</b></h2>
<p><span style="font-weight: 400;">In fact, wearable robot is already introduced in various fields. Wearable robot is applied not only for people with disabilities (paralysis of the whole body or partially) but also protection for employees from harsh conditions or life support purpose for the elders. For instance, the Korean steel manufacturing company, POSCO has applied wearable robot to manage the refractory in furnace which gave the advantage of increasing productivity by 12.6 billion won (worth as approximately 12.9 million US dollars). (Source: “Current level of Korean wearable technology?” (2016). Donga Ilbo).</span></p>
<p><span style="font-weight: 400;">The technology has brought a great improvement in terms of efficiency, enabling to save 54 days to finish the process consequently saving 12.1 billion won (worth 121 million US dollars) and the less human resources are requited that worth saving 8 hundred million won (worth 100 thousand US dollars). Furthermore, wearable robot is introduced into diverse fields such as supporting fireman or VR (virtual gaming).</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/will-artificial-intelligence-lead-breakthroughs-steel-industry-2/" target="_blank" rel="noopener"><b>Will Artificial Intelligence Lead to Breakthroughs in the Steel Industry?</b></a></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/iron_man_2_2010_rr007.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/iron_man_2_2010_rr007.jpg" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Scene from &#8216;Iron man 3&#8217;. Wearable robot may come sooner than you anticipate (Source: <a href="https://www.hollywoodreporter.com/thr-esq/judge-allows-copyright-lawsuit-marvel-iron-man-3-poster-989295" target="_blank" rel="noopener">theHollywoodreporter</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Is it realistic?</b></h2>
<p><span style="font-weight: 400;">You can imagine the world famous move ‘Iron man (2008)’. In the movie, when Tony Stark (main character in the movie) simply calls the Iron man suit, it comes to his body automatically. As the series goes on, the technology of the suit also dramatically developed. Recently, news from the movie ‘Avengers: Infinity War’ stimulate the curiosity of new advanced technology of the Iron man suit.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/roam1.jpg" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/roam1.jpg" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Wearable robots may promise better quality of life (Source: <a href="https://www.zdnet.com/article/is-there-a-market-for-this-wearable-robot-for-skiers/" target="_blank" rel="noopener">ZDNet</a>)</p></div>
<p><span style="font-weight: 400;">What makes that wearable robot get close to our real life rapidly? Significant improvement of wearable robot compartment such as electric motors, battery, processors can be the reason. But most of all, innovative development of material is the key factor.</span></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman.png" alt="Besides utility managed solar farms, solar developers are targeting other open spaces, such as auto parking lots, for large-scale energy savings" width="700" height="411" /></a><p class="wp-caption-text">Light weight, flexibility and endurance are the fundamental elements</p></div>
<p>&nbsp;</p>
<h2><b>Why materials?</b></h2>
<p><span style="font-weight: 400;">Since the wearable robot is designed to fit in human body, the light weight of the structure is fundamental. Recommended materials for designing wearable robot need to be reinforced plastic or even lighter and have more flexibility.</span></p>
<p><span style="font-weight: 400;">High impact is another factor that wearable robot need to endure. The physical force of walking is the same amount of force that can bend 5mm X 10mm thickness of aluminum stick. Therefore, structure of the wearable robot should have adequate strength to protect the people who wear them. This is the reason why most of the wearable robots are made of alloy materials.</span></p>
<p><span style="font-weight: 400;">Therefore, the fundamental element for the success of wearable robot will be application of light and high impact materials into wearable robot’s structure. One of the good examples is “<a href="http://www.theinvestor.co.kr/view.php?ud=20170328000924" target="_blank" rel="noopener">GIGA Steel</a>&#8221; that has been recently invented by POSCO providing significant impression to robotic scientists by showing advanced quality on both hard impact and workability. GIGA steel is also recommendable for custom manufacture.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><b>Auto Industry Finds Steel Solution for Lightweighting</b></a></p>
<div id="attachment_13896" style="width: 710px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman_2_1.png" target="_blank" rel="noopener"><img class="wp-image-13896" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/posco_ironman_2_1.png" alt="wearable robots can elevate the quality of human life in 4th industrial revolution" width="700" height="411" /></a><p class="wp-caption-text">Advanced robotic technology can lead elevation of quality of human life (Source: SG Robotics)</p></div>
<p><span style="font-weight: 400;">Pack of robots working in the factory is not just all about 4th industrial revolution. Wearable robot may play in a crucial role in improving human quality of life. With wearable robot’s help, walking disability might be considered as little discomfort in near future. Korea is one of the leading countries in wearable robotic fields and POSCO’s advanced technology may influence huge impact on the wearable robotic fields.</span></p>
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				<title>Taking a Turn Towards the Future of Driverless Freight Transportation</title>
				<link>https://newsroom.posco.com/en/taking-turn-towards-future-driverless-freight-transportation/</link>
				<pubDate>Tue, 20 Mar 2018 09:24:55 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[4th industrial revolution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[Autonomous Rail Rapid Transit]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[efficient]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[freight]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[labor shortage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[truck driver]]></category>
		<category><![CDATA[trucking]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[waymo]]></category>
		<category><![CDATA[workers]]></category>
									<description><![CDATA[Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Freight trucks are responsible for transporting 70 percent of all freight in the U.S., and rapid developments in e-commerce have spiked the demand for deliveries. Experts project the global e-commerce market is positioned be worth about </span><a href="https://www.enterpriseinnovation.net/article/game-changing-trends-evolving-e-commerce-market-501682565" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 4.5 trillion by 2021</span></a><span style="font-weight: 400;">, and in the U.S, </span><a href="http://www.businessinsider.com/the-global-ecommerce-landscape-report-2017-11" target="_blank" rel="noopener"><span style="font-weight: 400;">about half of all households</span></a><span style="font-weight: 400;"> have an Amazon Prime membership. </span></p>
<div id="attachment_13920" style="width: 778px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" target="_blank" rel="noopener"><img class="wp-image-13920 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Truck-Driver.jpg" alt="An American truck driver inside his truck." width="768" height="512" /></a><p class="wp-caption-text">The U.S. is headed towards a major shortage of truck drivers. (Source: <a href="https://www.nytimes.com/2017/05/22/insider/interviewing-truck-drivers-at-a-crossroads.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<p><span style="font-weight: 400;">However, the U.S. is short of about </span><a href="https://industrytoday.com/article/what-are-the-driving-factors-behind-the-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">30,000 to 35,000 drivers for every 750,000 trucks</span></a><span style="font-weight: 400;">, and the number of driver shortages may reach up to 245,000 by 2022. That’s because right now, the </span><a href="https://www.bloomberg.com/view/articles/2018-02-09/the-u-s-is-running-out-of-truckers" target="_blank" rel="noopener"><span style="font-weight: 400;">average age of truck drivers in the U.S. is 55</span></a><span style="font-weight: 400;">, and potential new recruits are choosing to sign up for construction or manufacturing jobs instead. </span></p>
<p><span style="font-weight: 400;">All this leads to climbing prices for freight transportation. Last December, at the peak of holiday deliveries, U.S. companies saw the </span><a href="https://www.dat.com/blog/post/year-ends-with-record-rates-and-ratios" target="_blank" rel="noopener"><span style="font-weight: 400;">highest monthly average rate for freight transportation since 2010</span></a><span style="font-weight: 400;">. The high operation costs and lower profit margins are putting a heavy strain on industries. Heading into 2018, companies have to compete for carriers as there is </span><a href="https://www.npr.org/2018/01/09/576752327/trucking-industry-struggles-with-growing-driver-shortage" target="_blank" rel="noopener"><span style="font-weight: 400;">just one truck available for every 12 loads</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">As a result, Major automakers are heavily invested in autonomous electric freight trucks such as Tesla, Volvo and Daimler, and there are many proponents of an eco-friendly, safe and driverless future for freight transportation. However, autonomous freight trucks are not a realistic option for companies just yet. At a time of transition between the old and the new, there is a serious lack of capacity in freight transportation, and companies are left to deal with the higher costs for delivery.  </span></p>
<h2><b>But good news right around the corner</b></h2>
<p><span style="font-weight: 400;">Although the driver shortage is a major concern, it is a natural phenomenon in the transition towards a safer, more sustainable and more efficient freight transportation industry. </span></p>
<div id="attachment_13922" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13922 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg" alt="Uber’s autonomous truck parked in a parking lot." width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Uber-Freight-Truck-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Uber’s autonomous freight trucks are in operation with a human safety driver on the highways of Arizona. (Source: <a href="http://www.futurecar.com/article-1996-1.html" target="_blank" rel="noopener">Future Car</a>)</p></div>
<p><span style="font-weight: 400;">Already, </span><a href="http://fortune.com/2018/03/06/uber-self-driving-trucks-arizona/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber has its autonomous trucks on the highways of Arizona</span></a><span style="font-weight: 400;">. Every truck does have a human driver present to take over anytime, and the company uses transfer hubs to transfer goods between highways and local roads. Autonomous trucks are the safest and most efficient for use on highways, so human drivers transport goods from highways to the final destination. The company is working to operate without human backup drivers in the near future. </span></p>
<div id="attachment_13923" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck.jpg" target="_blank" rel="noopener"><img class="wp-image-13923" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg" alt="Waymo’s autonomous truck being tested alongside a white van." width="800" height="419" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-1024x536.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-800x419.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Waymo-Autonomous-Truck-768x402.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Waymo’s autonomous freight trucks have gone through almost a decade of testing and is now delivering supplies for Google in Atlanta. (Source: <a href="https://www.wired.com/2017/06/course-googles-waymo-building-self-driving-trucks/" target="_blank" rel="noopener">Wired</a>)</p></div>
<p><a href="https://www.reuters.com/article/us-autos-selfdriving-waymo/waymos-self-driving-trucks-to-haul-cargo-for-google-in-atlanta-idUSKCN1GL20W" target="_blank" rel="noopener"><span style="font-weight: 400;">Waymo is another company with autonomous trucks</span></a><span style="font-weight: 400;"> already in operation. Just this month, the company’s autonomous freight trucks started transferring equipment for Google data centers in Atlanta.</span></p>
<div id="attachment_13918" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg" target="_blank" rel="noopener"><img class="wp-image-13918" src="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg" alt="Embark’s autonomous truck heading out to the road." width="800" height="534" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-1024x684.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-800x534.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck-768x513.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/03/Embark-Autonomous-Truck.jpeg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Embark was the first company to complete a successful coast to coast run with an autonomous truck. (Source: <a href="http://micropowergrids.com.au/_Solar_Generation/_Single-Axis_Tracking.html" target="_blank" rel="noopener">Micro Power Grids</a>)</p></div>
<p><a href="https://techcrunch.com/2018/02/06/embarks-self-driving-truck-drove-2400-miles-across-the-u-s/" target="_blank" rel="noopener"><span style="font-weight: 400;">Embark also has its autonomous trucks in operation</span></a><span style="font-weight: 400;">. Earlier this year, the company made a successful 2,400-mile trip from California to Florida with a human safety driver on board. The company has plans to commercialize its services in the coming years. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/6-cities-road-driverless-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>6 Cities On the Road to a Driverless Future</b></a></p>
<h2><b>Speeding up delivery</b></h2>
<p><span style="font-weight: 400;">Numerous other automotive and tech companies besides those mentioned above are getting ready for autonomous freight transportation. The faster autonomous freight trucks are able to operate commercially, the faster industries can cut costs, improve delivery times and reduce their carbon footprint.</span></p>
<p><span style="font-weight: 400;">This means software technology, high-capacity batteries as well as the right automotive materials will play a crucial role in the future of the freight transportation industry, as well as in related industries. This transformation will open up new business opportunities for automakers, software companies as well as steel manufacturers like POSCO. </span></p>
<p><span style="font-weight: 400;">For autonomous truck manufacturers looking for ultra-lightweight yet super strong materials for optimal fuel efficiency, POSCO developed </span><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;">. The advanced high-strength steel (AHSS) material is 3 times stronger and 3.5 times cheaper than aluminum. Steel is also 100 percent recyclable and an electric vehicle made of AHSS requires 30 percent less energy than aluminum throughout its entire lifecycle. POSCO also developed a premium non-oriented electrical steel called Hyper NO for the most advanced and sustainable electric motors. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/ ?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">POSCO also works with its auto partners to research and provide customized technology and materials solutions for their autonomous EVs. In the midst of a critical shortage of truck drivers, POSCO hopes to speed up autonomous EV adoption both for personal and commercial transportation and aid the transition into a more efficient and environmentally sustainable economy. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://time.com/money/4070028/american-truck-driver-shortage/" target="_blank" rel="noopener"><span style="font-weight: 400;">Time</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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					<item>
				<title>From Engines to Electric Motors: What’s Ahead for the Automotive Industry?</title>
				<link>https://newsroom.posco.com/en/engines-electric-motors-whats-ahead-automotive-industry/</link>
				<pubDate>Thu, 22 Feb 2018 19:09:44 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[affiliates]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[gas]]></category>
		<category><![CDATA[ICE]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[POSCO Daewoo]]></category>
									<description><![CDATA[The world is changing fast. Technological innovations from 20 or even just 10 years ago are obsolete today, and the lifespans of new technology get shorter and]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The world is changing fast. Technological innovations from 20 or even just 10 years ago are obsolete today, and the lifespans of new technology get shorter and shorter. There is a growing pressure to innovate, not only within the IT industry, but all across the board, including the auto industry. For the past 120 years, vehicles have evolved steadily, and now they face one of the most disruptive changes yet &#8211; the shift from internal combustion engines (ICE) to electric motors. </span></p>
<div id="attachment_13807" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity.jpg" target="_blank" rel="noopener"><img class="wp-image-13807 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-1024x683.jpg" alt="Two nozzles, one for gas and one for electricity face each other." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Gas-vs.-Electricity-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">More drivers are making the switch from gas to electricity to fuel their cars. (Source: <a href="http://koreabizwire.com/seoul-in-full-support-of-wider-use-of-electric-vehicles/9383" target="_blank" rel="noopener">The Korea Bizwire</a>)</p></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<h2><b>Why don’t more people drive EVs? </b></h2>
<p><span style="font-weight: 400;">Electric vehicles (EVs) have a variety of benefits for drivers, the most obvious being cheaper electricity prices compared to gas. Not only that, EVs only have about a third of the parts of ICE vehicles, which results in maintenance-cost reductions by about 60 percent. There are also government subsidies that support EV manufacturers and consumers in numerous countries, and environmental regulations only look to strengthen. Despite all this, drivers have been slow to make the switch to EVs, and there are 3 critical reasons why.</span></p>
<h3><b>1. Range</b></h3>
<p><span style="font-weight: 400;">Today, EVs can travel about 200 to 400 miles on a single charge, and while this may be sufficient for most urban drivers, it’s still not enough coverage to relieve drivers of range anxiety. Low-capacity batteries are not the only problem &#8211; the weight of the car and the efficiency of the motor and converter also affect range. Put simply, even if a battery could hold more energy, it won’t result in increased range if the car is too heavy or the motor is inefficient and uses up too much energy. Automakers have to come up with comprehensive solutions to improve the battery capacity and motor efficiency as well as lightweight their vehicles.</span></p>
<div id="attachment_13805" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety.jpg" target="_blank" rel="noopener"><img class="wp-image-13805 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-1024x576.jpg" alt="A woman pulls an electric car that has died." width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Driver-Anxiety-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Drivers are often wary of their EVs running out of juice where there are no charging stations. (Source: <a href="https://www.youtube.com/watch?v=tbnqbRtOh28" target="_blank" rel="noopener">Sandman YouTube Channel</a>)</p></div>
<h3><b>2. Charging Time</b></h3>
<p><span style="font-weight: 400;">EVs currently take up to several hours to fully charge, depending on the battery. Although there have been advancements in charging systems that allow for shorter charging times, the average charging duration cannot compete with the 3 to 5 minutes people spend at gas stations. </span></p>
<h3><b>3. Charging Stations</b></h3>
<p><span style="font-weight: 400;">Despite the technological leaps made in the development of EVs, charging infrastructure has not maintained the same pace. Gas stations outnumber charging stations in every country, and it will take time to figure out a model to commercialize charging stations and make the business more profitable. </span></p>
<div id="attachment_13803" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations.jpeg" target="_blank" rel="noopener"><img class="wp-image-13803 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-1024x571.jpeg" alt="A row of electric vehicle chargers." width="640" height="357" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-1024x571.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-800x446.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations-768x428.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Charging-Stations.jpeg 1600w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Charging stations have not yet been commercialized as gas stations have. (Source: <a href="https://www.coinfeeds.com/california-to-offer-blockchain-linked-ev-charging-stations/" target="_blank" rel="noopener">Coinfeeds</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Why EVs are still driving toward a bright future</b></h2>
<p><span style="font-weight: 400;">Although there are still challenges to overcome, one of the greatest drivers of widespread EV adoption is national policy. A growing number of countries have declared they will limit or even ban ICE cars altogether by 2020. Policies are already in place to support a more environmentally sustainable auto industry, and companies are working hard to navigate and capitalize on the changing market environment. </span></p>
<p><span style="font-weight: 400;">This will bring about a wealth of new opportunities for related industries. That&#8217;s why automotive, materials, electronics and chemical companies around the world are investing heavily in technology to preempt this market, and first movers will gain a tremendous advantage. </span></p>
<p><span style="font-weight: 400;">POSCO is one of the companies looking to lead the global EV materials market and has been investing in and developing innovative solutions for EV manufacturers. POSCO has designed an ultra-lightweight yet strong chassis and developed the necessary parts to bring it to life. POSCO is also currently working with auto manufacturers, giving them access to POSCO&#8217;s EV chassis design expertise as well as its newly-developed materials.</span></p>
<div id="attachment_13808" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis.jpg" target="_blank" rel="noopener"><img class="wp-image-13808 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-1024x682.jpg" alt="POSCO’s body concept EV" width="640" height="426" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-1024x682.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/POSCO-EV-Chassis-768x511.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO has designed an ideal chassis for electric vehicles. (Source: <a href="http://www.newstomato.com/readNews.aspx?no=232226" target="_blank" rel="noopener">News Tomato</a>)</p></div>
<p><span style="font-weight: 400;">In addition, POSCO works closely with each of its affiliates including POSCO Daewoo, ICT, ESM and ComTech that are highly specialized in their respective fields. In cooperation with its affiliates, customers and academia, POSCO is in the process of developing innovative technologies for batteries, electric motors and charging infrastructure. As such, the EV sector has become a core business area for POSCO.  </span></p>
<p><span style="font-weight: 400;">Everything from the EV chassis and battery to the motor and charging infrastructure is codependent. Therefore, in order to develop an advanced EV that meets the needs of consumers, an integrated approach is vital. POSCO is in prime position to work with all of its affiliates under One POSCO and gear toward a future of cars running on electric motors. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://thewellingtonian.com/after-school-traffic-issues/" target="_blank" rel="noopener"><span style="font-weight: 400;">The Wellingtonian</span></a><span style="font-weight: 400;">.</span><b></b></p>
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				<title>Powering a New Generation of Home Appliances</title>
				<link>https://newsroom.posco.com/en/powering-new-generation-home-appliances/</link>
				<pubDate>Tue, 30 Jan 2018 16:40:50 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[actuators]]></category>
		<category><![CDATA[Aeolus Bot]]></category>
		<category><![CDATA[Aibo]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[consumer electronics conference]]></category>
		<category><![CDATA[Consumer Electronics Show]]></category>
		<category><![CDATA[electric actuators]]></category>
		<category><![CDATA[electric motors]]></category>
		<category><![CDATA[electrical motor]]></category>
		<category><![CDATA[Electrical Steel]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[electromagnet]]></category>
		<category><![CDATA[Electronics Show]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[global market]]></category>
		<category><![CDATA[home appliances]]></category>
		<category><![CDATA[hyper no]]></category>
		<category><![CDATA[Hyper NO posco]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[posco electrical]]></category>
		<category><![CDATA[posco electrical steel]]></category>
		<category><![CDATA[posco motor steel]]></category>
		<category><![CDATA[robot]]></category>
		<category><![CDATA[robot motor]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sony Aibo]]></category>
		<category><![CDATA[steel]]></category>
									<description><![CDATA[Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors is </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">worth tens of billions of dollars</span></a><span style="font-weight: 400;"> and is expected to </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">grow at a CAGR of 4.2 percent from 2017 to 2025</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">The ever-growing demand for electric motors can be attributed to several factors including the growing interest in eco-friendly and fuel-efficient motors and improved living standards in a number of densely-populated countries around the world. Plus, new innovations in home appliances are not only driving the demand for electric motors, it’s changing the way they are shaped, sized and put together. </span></p>
<h2><b>So, how exactly do electric motors work? </b></h2>
<p><span style="font-weight: 400;">An electric motor is in pretty much every electronic appliance. The motor is what turns electricity into mechanical movement. When an electric motor is charged with electricity, the axle, or metal rod turns and creates movement. The motor itself is powered by two opposing magnets &#8211; the permanent magnet and the electromagnet. When electric current is applied to the electromagnet, it pushes against the permanent magnet creating rotary or linear movement.</span></p>
<div id="attachment_13671" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg" target="_blank" rel="noopener"><img class="wp-image-13671" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg" alt="The inside of an electric motor." width="850" height="565" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg 1200w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The inside of an electric motor. (Source: <a href="https://www.stiavelli.com/prds/electromechanical-weg-electric-motors/" target="_blank" rel="noopener">Stiavelli</a>)</p></div>
<p><span style="font-weight: 400;">Many parts of electric motors are made of electrical steel, including the motor core. Electrical steel is an alloy of iron and silicon and can generate various magnetic properties. High-quality electric steel such as </span><a href="https://www.youtube.com/watch?v=h5iMGle5fPc" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s Hyper NO</span></a><span style="font-weight: 400;"> will have a small hysteresis curve that minimizes energy loss. POSCO’s technology also reduces core loss by 5 percent as well as motor noise by 5dB. </span></p>
<h2><b>Electric Motors in Home Appliances</b></h2>
<p><span style="font-weight: 400;">Home appliances currently account for about </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">a third of total energy consumption</span></a><span style="font-weight: 400;"> and attribute to </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">45 percent</span></a><span style="font-weight: 400;"> of greenhouse gas emissions in an average household. Energy-efficient home appliances are in high demand due to increasingly stricter environmental regulations, consumers’ desire to save on utility bills as well as their desire to lower noise output from appliances such as dishwashers and dryers.</span></p>
<p><span style="font-weight: 400;">In order to maximize energy efficiency, engineers and manufacturers turn to high quality non-oriented electrical steel such as POSCO’s Hyper NO to meet consumer needs.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<h2><b>Next Generation of Home Appliances </b></h2>
<p><span style="font-weight: 400;">Aside from traditional home appliances, there is a growing number of innovative, next-generation home appliances that rely on high-quality electric motors for maximum efficiency, cost effectiveness and also range of movement. </span></p>
<p><span style="font-weight: 400;">These days, robots are part of the average household in the form of vacuums, personal home assistants, alarm clocks and more. Unlike traditional home appliances such as refrigerators and washing machines that are stationary, innovative robot appliances move in different directions. This is where actuators come in. Actuators are </span><a href="https://www.wired.com/story/robots-are-fueling-the-silent-ascendance-of-the-electric-motor/" target="_blank" rel="noopener"><span style="font-weight: 400;">electric motors in a gearbox</span></a><span style="font-weight: 400;">, and the gearbox essentially gives electric motors added torque, or rotational force, that allows the robot to move in a variety of directions, including twisting and turning. </span></p>
<div id="attachment_13670" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" target="_blank" rel="noopener"><img class="wp-image-13670" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" alt="The inside of an electric actuator." width="850" height="511" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg 932w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-768x461.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">Actuators are what propels a variety of movement in robots. (Source: <a href="https://www.motioncontroltips.com/electric-actuators-versatility-in-motion/" target="_blank" rel="noopener">Motion Control Tips</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, engineers are now working with modular actuators to build robotic structures for a greater range of movement, speed and positions through segmented parts. Highly efficient, relatively low-cost and diverse actuators are coming together with AI sensors, voice recognition and smart controllers to breed a new generations of home appliances. </span></p>
<p><span style="font-weight: 400;">There are </span><a href="https://clr.es/blog/en/electrical-actuators-robotics/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 different types of actuators</span></a><span style="font-weight: 400;"> based on how they are powered, and electrical actuators are most commonly found in home applications. Compared to the other types of actuators, electric actuators have lower speed and power, but are easy to install and control. Because they are often modular and can be applied for customized purposes, the resulting robots have a great range of motion to fit the new roles home robots are taking on. </span></p>
<h2><b>Examples of Applications in the home</b></h2>
<p><span style="font-weight: 400;">Here are some of the latest robots for the home that require advanced electric actuators and are changing the way people think of home appliances. </span></p>
<h3><b>Aeolus Bot</b></h3>
<p><span style="font-weight: 400;">The prototype for the </span><a href="https://aeolusbot.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Aeolus Bot</span></a><span style="font-weight: 400;"> was </span><a href="https://www.cnet.com/news/aeolus-is-the-smart-home-robot-of-my-dreams/" target="_blank" rel="noopener"><span style="font-weight: 400;">introduced at this year’s Consumer Electronics Show</span></a><span style="font-weight: 400;"> (CES) in Las Vegas. The robot can move around the nooks and crannies of the home learning different objects and places with its smart software. It can also retrieve different objects and clean the house using other home appliances. </span></p>
<div id="attachment_13669" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" target="_blank" rel="noopener"><img class="wp-image-13669 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" alt="An Aeolus Bot grabbing a can of coke for a person." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg 850w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Aeolus Bot responds to voice commands. (Source: <a href="http://unboxholics.com" target="_blank" rel="noopener">Unbox Holics</a>)</p></div>
<p><span style="font-weight: 400;">Not only that, Aeolus also has Amazon’s Alexa software, recognize its owner’s face and can alert family members of any disturbances. </span></p>
<h3><b>Sony Aibo</b></h3>
<p><span style="font-weight: 400;">Sony’s Aibo looks and moves like a dog. With its voice recognition software it can respond to commands, recognize faces and perform tricks. Although the furless bot may not be able to swim or jump the fence, it can pick up a objects, sit, roll over and move much more dynamically than other home robots. </span></p>
<div id="attachment_13673" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo.jpg" target="_blank" rel="noopener"><img class="wp-image-13673" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg" alt="A person holding hands with the Sony Aibo." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Sony Aibo can do simple tricks on command. (Source: <a href="https://www.theverge.com/2018/1/11/16876086/sony-aibo-hands-on-video-ces-2018" target="_blank" rel="noopener">The Verge</a>)</p></div>
<p><span style="font-weight: 400;">The changing face (and shape) of home appliances is putting actuators to full use with their wide range of movement, speed and positions. Highly-efficient electric motors and actuators will continue to be in high demand as new innovations in home appliances and robots keep rolling out. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.ge.com/reports/future-home-robotics-capable-personable-cute/" target="_blank" rel="noopener"><span style="font-weight: 400;">GE Reports</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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