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		<title>audi &#8211; Official POSCO Group Newsroom</title>
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            <title>audi &#8211; Official POSCO Group Newsroom</title>
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				<title>Why More Drones Will Fly the Skies of Workplaces</title>
				<link>https://newsroom.posco.com/en/drones-will-fly-skies-workplaces/</link>
				<pubDate>Fri, 15 Dec 2017 21:00:44 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[The drone industry met its turning point In 2015, when the U.S. Federal Aviation Administration (FAA) granted special exemptions to numerous companies to]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The drone industry met its turning point In 2015, when the U.S. Federal Aviation Administration (FAA) granted special exemptions to numerous companies to operate drones. Then in 2016, the FAA officially laid out </span><a href="https://www.nytimes.com/2016/06/22/technology/drone-rules-commercial-use-faa.html" target="_blank" rel="noopener"><span style="font-weight: 400;">more lax regulations</span></a><span style="font-weight: 400;"> regarding drone usage that led to a spike in drone purchase and registration.</span></p>
<p><span style="font-weight: 400;">There are several different definitions for drones, so the numbers may vary, but </span><a href="http://www.businessinsider.com/drone-industry-analysis-market-trends-growth-forecasts-2017-7" target="_blank" rel="noopener"><span style="font-weight: 400;">Business Insider Intelligence </span></a><span style="font-weight: 400;">projects drone sales of more than USD 12 billion in 2021 for military, personal and commercial use.</span></p>
<p><span style="font-weight: 400;">Commercial applications for drones are especially on the rise with an expected compound annual growth rate (CAGR) of </span><a href="http://www.businessinsider.com/commercial-drone-uses-agriculture-business-military-2017-8" target="_blank" rel="noopener"><span style="font-weight: 400;">19 percent</span></a><span style="font-weight: 400;"> from 2015 to 2020, and The </span><a href="http://www.auvsi.org/our-impact/economic-report" target="_blank" rel="noopener"><span style="font-weight: 400;">Association for Unmanned Vehicle Systems International</span></a><span style="font-weight: 400;"> estimates commercial drones will be worth USD 82 billion by 2025. </span></p>
<p><span style="font-weight: 400;">New ways of incorporating drones into the workforce are popping up everywhere, such as for marketing, expedient delivery and information gathering. In heavy industries like steel manufacturing, drones are playing an increasingly important role in workplace safety. When paired with AI, drones have even more possibilities for minimizing workplace hazards. </span></p>
<h2><b>Accident Prevention</b></h2>
<p><span style="font-weight: 400;">An accident in a heavy industry worksite can be disastrous for workers, the company as well as the environment. That’s why it’s important for factories to be able to monitor and prevent potential dangers before they happen, and it’s one of the most widely applied areas for drones. </span></p>
<div id="attachment_13395" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone.jpg" target="_blank" rel="noopener"><img class="wp-image-13395" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone.jpg" alt="Drones transport car parts in Audi’s factory." width="790" height="593" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone-768x576.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></a><p class="wp-caption-text">Audi’s factory uses drones for automated parts transportation. (Source: <a href="https://audi-illustrated.com/en/smart-factory/Die-Logistik" target="_blank" rel="noopener">Audi</a>)</p></div>
<p><span style="font-weight: 400;">For example, steelmaker POSCO is incorporating drones into its</span><a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> smart factory</span></a><span style="font-weight: 400;"> to </span><a href="https://newsroom.posco.com/en/posco-looks-to-internet-of-things-iot-for-a-safer-workplace/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">monitor gas leaks</span></a><span style="font-weight: 400;"> that are hard to detect. Workers also wear smart sensors that alert them of potential danger, and let others know their location in the factory. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">How Factories Produce Steel &#8211; the Smart Way</a></strong></p>
<h2><b>Keeping Humans Out of Dangerous Industrial Areas</b></h2>
<p><span style="font-weight: 400;">Besides monitoring the workplace, drones can be of practical use and take on dangerous and costly tasks formerly done by people. This includes accessing dangerous places. For example, drones can take aerial job site survey photos, eliminating the need for a pilot, helicopter and other employees. Construction companies are using drone mapping to create 3D models of their projects, saving time and resources along the way.</span></p>
<div id="attachment_13393" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Dangerous-Workplace-Drone.jpg" target="_blank" rel="noopener"><img class="wp-image-13393" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Dangerous-Workplace-Drone-1024x591.jpg" alt="A construction worker views information streaming from drones." width="790" height="456" /></a><p class="wp-caption-text">Drones can keep workers out of dangerous workplaces. (Source: <a href="http://fortune.com/2016/09/13/commercial-drone-construction-industry/" target="_blank" rel="noopener">Fortune</a>)</p></div>
<p><span style="font-weight: 400;">The mining industry also uses drones to enter hazardous areas to gather information before sending in workers. Smart drones, or drones equipped with AI software, can provide and process information in real time, saving companies major costs.  </span></p>
<h2><b>Accident Investigation </b></h2>
<p><span style="font-weight: 400;">Even with drones, not all accidents are preventable. Once an accident occurs it’s vital to have accurate data that tells exactly how the event played out. Drones are a useful forensic tool to recall events and diagnose the situation. With this information, companies can not only fix equipment and operational failures, they can use the data for legal matters regarding </span><a href="https://blog.dronedeploy.com/increasing-jobsite-safety-with-drones-30139b7aa8ce" target="_blank" rel="noopener"><span style="font-weight: 400;">insurance claims, court fees and compensation litigation</span></a><span style="font-weight: 400;">. </span></p>
<div id="attachment_13394" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Drone-Investigation.jpg" target="_blank" rel="noopener"><img class="wp-image-13394" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Drone-Investigation.jpg" alt="Two industrial workers examine information from drones on a laptop." width="790" height="402" /></a><p class="wp-caption-text">Workers can use drones to access stored information. (Source: <a href="http://gelookahead.economist.com/drones/" target="_blank" rel="noopener">The Economist</a>)</p></div>
<p><span style="font-weight: 400;">Due to the increasing adoption of drones in the workplace and the vital role they play in worker safety, the commercial drone market is looking to expand. With increased investment, drones are being upgraded from its structure to the software that goes in them. </span></p>
<h2><b>What Drones are Made of</b></h2>
<p><span style="font-weight: 400;">Drones are largely composed of a frame, motor, camera, propeller, sensor, controller and battery. The frame serves as the base of the drone to which various parts mounted. Therefore, the frame of the drone has to be light yet durable, in order to maintain its structural integrity and minimize battery consumption.</span></p>
<p><span style="font-weight: 400;">Most drones are powered by an electric battery. On longer flights and in harsh weather conditions, the motor gets overworked, putting a toll on the battery. Engineers are constantly working to improve the capacity of the battery, which usually results in a bigger, heavier battery pack.</span></p>
<div id="attachment_13396" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4.png" target="_blank" rel="noopener"><img class="wp-image-13396" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4.png" alt="The automated DJI Phantom 4 drones hovers in the air." width="790" height="489" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4.png 793w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4-768x476.png 768w" sizes="(max-width: 790px) 100vw, 790px" /></a><p class="wp-caption-text">The DJI Phantom 4 is an example of a drone with a magnesium body for weight reduction and added strength. (Source: <a href="https://petapixel.com/2016/03/01/the-dji-phantom-4-is-a-camera-drone-that-can-fly-itself/" target="_blank" rel="noopener">Petapixel</a>)</p></div>
<p><span style="font-weight: 400;">In order to make up for the added weight and volume, manufacturers are turning to light and strong materials such as magnesium, the lightest commercial metal available. Magnesium alloys are lighter than aluminum alloys and are widely used in smartphones, tablet PCs and automotive and aircraft parts. Magnesium alloys have high thermal conductivity and excellent heat dissipation. It also has high strength and durability against impact. Moreover, it is corrosion-resistant and cost-effective, making it an ideal material for drones. </span></p>
<p><span style="font-weight: 400;">The market for drones will be an exciting one to watch going into 2018 due to friendlier regulations, significant investments and drones’ unlimited potential for application. It will result in more industries actively incorporating drones into their operations, and the world can expect the launch of more technologically and structurally innovative drones that will play an increasingly vital role in workplaces.</span></p>
<p>Cover photo courtesy of <a href="https://www.wired.com/2014/11/uber-for-drones/" target="_blank" rel="noopener">Wired</a>.</p>
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				<title>CES 2017: Who are the First Movers in the Automotive Industry?</title>
				<link>https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/</link>
				<pubDate>Thu, 12 Jan 2017 11:16:12 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[With so many auto exhibits at CES 2017, one might be forgiven for thinking they had fast forwarded to the Detroit Auto Show. Alongside the computers, TVs, and]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/ces-2017-who-are-the-first-movers-in-the-automotive-industry_main/" rel="attachment wp-att-10245"><br />
</a>With so many auto exhibits at CES 2017, one might be forgiven for thinking they had fast forwarded to the <a href="http://naias.com/" target="_blank">Detroit Auto Show</a>. Alongside the computers, TVs, and smart household appliances, seemingly all of the major car manufactures were there (<a href="https://www.ff.com/en/" target="_blank">along with some new ones</a>) to show that innovation is no stranger to an industry more than 100 years old.</p>
<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/autonomous-driving-technology-takes-over-ces-2017/" rel="attachment wp-att-10246"><img class="aligncenter size-full wp-image-10246" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017.jpg" alt="Autonomous driving technology takes over CES 2017" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Autonomous-driving-technology-takes-over-CES-2017-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>Advancements in electric cars, autonomous driving, car connectivity, and AI were on full display. <a href="http://www.theverge.com/ces/2017/1/5/14184140/microsoft-cortana-nissan-bmw-car-integration" target="_blank">Nissan and BMW unveiled plans to use Microsoft’s personal assistant technology</a>, Cortana, with their cars. Honda became the first major manufacturer to develop an <a href="https://techcrunch.com/2017/01/05/hondas-neuv-is-a-mini-electric-concept-car-with-emotional-intelligence/" target="_blank">electric concept car specifically designed for ride-sharing</a>. And as for self-driving cars &#8211; Nissan announced it would bring <a href="https://www.cnet.com/news/nissan-pledges-affordable-self-driving-car-models-by-2020/" target="_blank">autonomous driving support to its Leaf electric car</a>, <a href="http://www.hyundai.com/eu/en/UpcomingVehicle/IONIQ/index.html" target="_blank">Hyundai introduced one that would be affordable enough</a> for the masses, and <a href="http://www.nvidia.com/object/audi-and-nvidia.html" target="_blank">Audi announced a partnership with Nvidia</a> to bring self-driving cars to market by 2020.</p>
<p><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/auto-design-and-weight-are-important-in-electric-cars/" rel="attachment wp-att-10247"><img class="aligncenter size-full wp-image-10247" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars.jpg" alt="Auto design and weight are important in electric cars" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/Auto-design-and-weight-are-important-in-electric-cars-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a></p>
<p>With all of the focus on electric cars and autonomous driving, it is easy to forget the basic building blocks that are needed to make these cars a reality. As Toyota Research Institute CEO Gill Pratt noted at CES, &#8220;Historically humans have zero tolerance of death by machine,&#8221; and for further adoption by the public, safety must be reinforced in autonomous vehicles. Increased safety in cars often goes hand-in-hand with heavier materials that can withstand more pressure. However, the push for more fuel efficient electric cars is pushing the industry to build with more lightweight components.</p>
<p>Car manufacturers are working to find the right balance between strength, weight, and price. <a href="http://www.fueleconomy.gov/feg/driveHabits.jsp" target="_blank">The EPA has estimated</a> that reducing a vehicle’s weight by 45kg (100lbs) will improve fuel efficiency by 1%, and while more lightweight materials do exist in aluminum and magnesium, they are often too cost-prohibitive for general use.</p>
<p>&nbsp;</p>
<h2>POSCO Body Concept Electric Vehicle</h2>
<div id="attachment_10248" style="width: 1310px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/posco-pcb-electric-vehicle-design/" rel="attachment wp-att-10248"><img class="size-full wp-image-10248" src="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design.jpg" alt="POSCO’s PBC-EV is both safe and lightweight" width="1300" height="550" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design.jpg 1300w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/01/POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w" sizes="(max-width: 1300px) 100vw, 1300px" /></a><p class="wp-caption-text">POSCO’s PBC-EV is both safe and lightweight</p></div>
<p>On this front, POSCO has been working to develop solutions for car manufacturers. The <a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank">PBC-EV, or POSCO Body Concept Electric Vehicle</a>, is one product of that research as POSCO sought to create a lighter car with the same strength and safety that is expected in today’s modern car market. POSCO focused on two main points when developing this lightweight car body. The first was the application of a combination of POSCO’s most advanced steels including TRIP, PosMCT950E, and PosMCT980B. Secondly, POSCO optimized existing construction methods and worked to introduce new techniques in order to both lighten and strengthen the body of the automobile. With its PBC-EV, POSCO was able to reduce weight by 26% while still maintaining the highest levels of body strength.</p>
<p>&nbsp;</p>
<h2>Magnesium technology</h2>
<div id="attachment_10249" style="width: 655px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/first-movers-auto-industry-ces-2017/posco-worked-with-renaults-eolab-concept-car/" rel="attachment wp-att-10249"><img class="size-full wp-image-10249" src="https://newsroom.posco.com/en//wp-content/uploads/2017/01/POSCO-worked-with-Renault’s-EOLAB-concept-car.jpg" alt="POSCO materials were used in the design of Renault’s EOLAB concept car" width="645" height="376" /></a><p class="wp-caption-text">POSCO materials were used in the design of Renault’s EOLAB concept car</p></div>
<p>Many in the auto industry are setting their sights on magnesium as the future of car manufacturing. Magnesium can be easily molded and it is both <a href="https://newsroom.posco.com/en/posco-signs-agreement-expansion-magnesium-production-facilities/" target="_blank">lightweight and strong</a>. Due to its high price, car makers have not fully embraced the move to magnesium yet, but POSCO is already preparing for this probability. Last month, POSCO&#8217;s World Premium Materials (WPM) &#8211; Magnesium Business Division organized a <a href="https://newsroom.posco.com/en/magnesium-automotive-engineering/" target="_blank">seminar with industry experts and automotive engineering students</a> to discuss the future of magnesium in car manufacturing. Experts in magnesium, molding, bonding, and surface treatment were invited to speak about the application of magnesium technology in automobiles and students gave presentations on their own experience developing race cars.</p>
<p>Even though cars have been around since the late 19<sup>th</sup> century, new ideas continue to force the industry to adapt and change. And whether it is optimizing existing manufacturing processes or working to utilize technologies for the future, POSCO remains committed to finding innovations in the auto industry.</p>
<p>&nbsp;</p>
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