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            <title>argo ai &#8211; Official POSCO Group Newsroom</title>
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				<title>Going Autonomous: The Transformation of the Transportation Industry</title>
				<link>https://newsroom.posco.com/en/going-autonomous-transformation-transportation-industry/</link>
				<pubDate>Mon, 18 Sep 2017 10:00:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[argo ai]]></category>
		<category><![CDATA[auto evolution]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[automaker]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[autonomous]]></category>
		<category><![CDATA[autonomous airplane]]></category>
		<category><![CDATA[autonomous car]]></category>
		<category><![CDATA[autonomous cars]]></category>
		<category><![CDATA[autonomous transportation]]></category>
		<category><![CDATA[cruise automation]]></category>
		<category><![CDATA[driverless car]]></category>
		<category><![CDATA[eno centre for transportation]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[future car]]></category>
		<category><![CDATA[giga steel]]></category>
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		<category><![CDATA[Next Future Transportation]]></category>
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		<category><![CDATA[self-driving]]></category>
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		<category><![CDATA[transportation]]></category>
		<category><![CDATA[transportation industry]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[vehicle]]></category>
									<description><![CDATA[Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Planes, trains, and automobiles — they have been the arteries of the transportation industry for a long time. These vehicles, along with other methods of transportation, remain vital as autonomous transportation emerges in full.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Many people have heard of self-driving cars, but this is just one example of unmanned, autonomous transportation. Ferries, pods, drones, and other vehicles are all part of the innovative trend toward vehicles that operate on their own, providing great opportunities to companies looking to invest.</span></p>
<h2>Why Should People Care About Autonomous Transportation?</h2>
<p><span style="font-weight: 400;">Autonomous transportation is emerging across the world, from personal vehicles to Tesla’s proposed semi trucks that drive in convoy with a lead vehicle handling autonomous follow trucks. Intel is also planning to </span><a href="https://www.theverge.com/2017/8/9/16119000/intel-mobileye-self-driving-cars-level-4" target="_blank" rel="noopener"><span style="font-weight: 400;">test a fleet of one hundred autonomous cars </span></a><span style="font-weight: 400;">and Hyundai’s planning to </span><a href="https://www.forbes.com/sites/frankahrens/2017/08/11/hyundai-aims-to-show-its-ready-for-self-driving-olympics-at-pyeongchang/#557012357f59" target="_blank" rel="noopener"><span style="font-weight: 400;">showcase its self-driving technology</span></a><span style="font-weight: 400;"> at the biggest winter sports event of 2018.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">While many have heard of self-driving cars and other road-based vehicles, it may come as a surprise to learn just how far technology has advanced in autonomous transportation. The Swiss bank </span><a href="https://www.ubs.com/ch/en.html" target="_blank" rel="noopener"><span style="font-weight: 400;">UBS</span></a><span style="font-weight: 400;">, suggests that </span><a href="https://www.cnbc.com/2017/08/07/pilotless-planes-could-save-airline-industry-billions-of-us-dollars-ubs-note.html" target="_blank" rel="noopener"><span style="font-weight: 400;">autonomous airplanes could be in place by 2025</span></a><span style="font-weight: 400;">, a feat that would save airlines $35 billion a year. Clearly, the benefits are drastic and it is becoming essential for companies to invest in making autonomous travel work.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Even further into the future, companies like </span><a href="http://www.next-future-mobility.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Next Future Transportation</span></a><span style="font-weight: 400;"> are envisioning pod travel, through which individual vehicles will autonomously transport people from point A to point B.</span></p>
<div id="attachment_12856" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" target="_blank" rel="noopener"><img class="wp-image-12856 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg" alt="A man steps out of a Next Future Transportation autonomous pod" width="1200" height="800" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods.jpg 1200w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/Next-Future-Transportations-Autonomous-Pods-1024x683.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">Next Future Transportation’s autonomous pod (Source: <a href="http://www.next-future-mobility.com/analysis" target="_blank" rel="noopener">Next Future Transportation</a>)</p></div>
<p><span style="font-weight: 400;">No matter the type, the economic impact of autonomous transportation technology is unavoidable. Boston Consulting Group expects that the driverless car market will be worth </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">$42 billion by 2025 and $77 billion by 2035</span></a><span style="font-weight: 400;">, and IHS suggests </span><a href="https://www.fool.com/investing/2017/03/13/about-to-buy-driverless-car-stocks-read-this-first.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">driverless car ubiquity will hit around 2050</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In terms of what these automated vehicles offer to the public, the </span><a href="https://www.enotrans.org/wp-content/uploads/2015/09/AV-paper.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">Eno Centre for Transportation</span></a><span style="font-weight: 400;"> reports that if 90 percent of American roads were autonomous, </span><a href="http://www.businessinsider.com/advantages-of-driverless-cars-2016-6/#roads-will-be-safer-1" target="_blank" rel="noopener"><span style="font-weight: 400;">accidents would drop from 6 million a year to 1.3 million; deaths would fall from 33,000 to 11,300</span></a><span style="font-weight: 400;">. Add in better traffic conditions, higher fuel efficiency and extra time gained from not driving, and it’s easy to see why companies are taking notice of this tech sector.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Who is Investing in Autonomous Transportation?</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Autonomous transportation entails investment from various industries from materials to technology, and major players are making early moves. Tesla is a good example of a specialty vehicle company determined to see autonomous transportation become a worldwide reality. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Big names in traditional transportation are also jumping aboard. General Motors </span><a href="https://www.forbes.com/sites/alanohnsman/2017/04/04/gms-cruise-poised-to-add-1100-silicon-valley-autonomous-car-tech-jobs/#368a34d25cca" target="_blank" rel="noopener"><span style="font-weight: 400;">purchased Cruise Automation</span></a><span style="font-weight: 400;">, and Ford has </span><a href="https://www.theverge.com/2017/8/16/16155254/argo-ai-ford-self-driving-car-autonomous" target="_blank" rel="noopener"><span style="font-weight: 400;">invested in an AI startup, Argo AI</span></a><span style="font-weight: 400;">. Audi has </span><a href="https://techcrunch.com/2016/07/25/audi-setting-up-a-subsidiary-dedicated-to-self-driving-car-tech/" target="_blank" rel="noopener"><span style="font-weight: 400;">created a subsidiary</span></a><span style="font-weight: 400;">, the SDS Company, focused on self-driving technology, and BMW has </span><a href="https://www.reuters.com/article/us-continental-autonomous/continental-joins-bmw-intel-mobileye-platform-for-self-driving-cars-idUSKBN19B0TP" target="_blank" rel="noopener"><span style="font-weight: 400;">formed an alliance</span></a><span style="font-weight: 400;"> with Intel and Mobileye.</span><span style="font-weight: 400;"><br />
</span> <span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">There are also auto suppliers getting into this market, such as </span><a href="http://www.magna.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Magna</span></a><span style="font-weight: 400;">, a supplier that is manufacturing vehicles as well as providing the parts to help more traditional companies jump into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Tech giants like Microsoft are getting involved, too, </span><a href="https://www.cnbc.com/2017/07/19/microsoft-baidu-team-up-for-self-driving-platform-apollo.html" target="_blank" rel="noopener"><span style="font-weight: 400;">collaborating with automakers</span></a><span style="font-weight: 400;"> to include their own technology in self-driving vehicles, as well as to research and develop automated transportation technology.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Whether companies are involved in creating the actual vehicles that will be automated, providing security and safety features, pursuing further research, or providing the materials needed to create these vehicles of the future, it is safe to say that this industry is growing rapidly.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Autonomous Transportation and the Steel Industry</b><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">A shift toward autonomous transportation is good news for the steel industry. At first glance, it seems steel consumption will decrease as fewer car accidents will lead to less demand for repair parts and more room to use other materials for aesthetic purposes. However, demand for high-strength, premium steels that are highly sought after in traditional cars will continue to increase. </span></p>
<p><span style="font-weight: 400;">Materials like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> provide greater strength and safety for automated vehicles, an important consideration when one considers a road full of cars driving themselves. While people may no longer be behind the wheel, they will want to know that their cars, and the cars around them, are made to the highest safety standards. Safety regulations for traditional cars are only getting tougher, and that won’t change with autonomous vehicles.</span></p>
<div id="attachment_12857" style="width: 1210px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg" target="_blank" rel="noopener"><img class="wp-image-12857" src="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg" alt="POSCO’s PBC-EV made with POSCO GIGA STEEL on display" width="1200" height="508" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/09/POSCO-GIGA-STEEL.jpg 1300w" sizes="(max-width: 1200px) 100vw, 1200px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL</p></div>
<p><span style="font-weight: 400;">High-strength steel allows car makers to </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight their vehicles without compromising safety</span></a><span style="font-weight: 400;">. POSCO GIGA STEEL’s </span><a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightweight properties</span></a><span style="font-weight: 400;"> make it a sustainable solution for automated vehicles that aim to leave a minimal carbon footprint and </span><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/" target="_blank" rel="noopener"><span style="font-weight: 400;">maximize fuel efficiency</span></a><span style="font-weight: 400;">. Even better, it is affordable; an important factor considering the overall cost of the technology and hardware that goes into automated vehicles.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">The steel industry will also see a boost in the need for accompanying facilities for automated transportation, including manufacturing plants, parking structures, charging stations, smart roads and so on. While automated transportation may be high tech, there will be plenty of opportunities for those in the steel industry to provide material solutions to a rapidly growing market.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.autoevolution.com/news/old-law-in-the-state-of-new-york-must-be-changed-to-enable-self-driving-cars-107966.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Auto Evolution</span></a><span style="font-weight: 400;">.</span></p>
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