Employees of POSCO-Vietnam — POSCO’s regional representative subsidiary in Vietnam — have produced a video to promote the use of sustainable steel products. The video, entitled, <Green & Clean Viet Nam With POSCO – Steel Save Us>, encourages using steel products instead of plastic to protect the environment. With the slogan, “Say no to Plastic, STEEL Save Us!”, this video is especially interesting in that it features the employees themselves. It is also expected to bring out a synergy effect by supporting POSCO’s campaign of the year, #SteelSaveEarth.
Vietnam has been expanding its industrial base following rapid economic growth. However, environmental problems have emerged as side effects of this development and are drawing the attention of the Vietnamese people. That’s why the local employees of POSCO-Vietnam came up with this promotional video with the message of using eco-friendly sustainable steel products. The video posted on YouTube — under the title “Green & Clean Viet Nam With POSCO, Steel save Us” — begins by showing the current situation of the unmanageable amount of waste in Vietnam.
Next, some examples of ‘Steel Save Us’ are introduced — such as using stainless steel tumblers instead of disposable plastic cups, building steel houses instead of temporary houses, and steel bridges instead of wooden bridges — along with a song raising awareness on environmental issues. The employees in the video dance to the song and also show short acts related to the topic.
POSCO entered the Vietnamese market by launching the Hanoi office in 1991, a year before Korea and Vietnam established official diplomatic relations. In 2009, POSCO set up a cold rolling mill — producing 1.2 million tons annually — in Vung Tau Province, 80 km southeast of Ho Chi Minh City. POSCO also built manufacturing subsidiaries and a processing center to actively promote various product lines, such as stainless steel, rod wire, rebar, section steel, and so on. There are four POSCO overseas subsidiaries currently in Vietnam including the regional representative subsidiary POSCO-Vietnam(cold-rolled product manufacturing subsidiary) — POSCO SS VINA(rebar, section steel manufacturing subsidiary), POSCO-VST(stainless steel manufacturing subsidiary), POSCO Vietnam PC(processing center, existing P-VNPC+VHPC). As of 2018, the total sales of Vietnamese subsidiaries amounted to an approximate 2.3 trillion KRW. They are in charge of steel product sales not just in Vietnam, but also throughout Southeast Asia like Thailand and Malaysia, taking its place as the “ASEAN steel hub”.
Along with the steel subsidiaries, POSCO affiliates are also actively joining into the Vietnam market. POSCO INTERNATIONAL, POSCO E&C, POSCO ENERGY, and POSCO ICT are operating subsidiaries in Vietnam, and the overall investment into Vietnam has reached 2 billion USD so far. There are around 2,700 local employees in different POSCO affiliates, creating excellent local jobs in the market. POSCO will carry out marketing activities focused on Vietnam’s current issues — such as this sustainable steel campaign — and enhance its position in Vietnam with a strategic synergy between POSCO affiliates, like the steel business and global & infra business.