In April, POSCO held ‘Tech Day’ events at the headquarters of global car manufacturers in Detroit. The events introduced POSCO’s superb global network, steel technology, and value chain. I personally visited the scenes, which was a great opportunity to witness POSCO’s competence in promoting its cutting-edge technologies and positive reactions from the clients. As one of ‘Hello, POSCO’ global storytellers, I would like to share the enthusiasm I could feel from Tech Day.
Visiting global carmakers to demonstrate POSCO’s cutting-edge technologies
From 2009 to 2012, POSCO held Tech Day events in Japan and Europe, visiting major players in car manufacturing industry. We presented our high-quality products and efficient line of production to Toyota, Honda, Renault, Nissan, Suzuki, Fiat, Mitsubishi, and Mazda.
For this year, POSCO, POSCO SS, POSCO Chemtech, POSCO AST and five automobile parts partners from Korea joined Tech Day events at development facilities of GM, Ford, and Chrysler in Detroit. POSCO displayed high functional steel, ultra high strength steel, hot press forming steel, PosM Steel, EVI & PBC-EV, Magnesium, technical services and automotive parts.
POSCO was able to deliver comprehensive presentations, introducing the world’s leading steel company’s value chain for manufacturing automotive parts. From the basic research undertaken by POSTECH to joint venture with POSCO Family affiliates, our firm partnership of manufacturing high-quality car parts was explained to the global carmakers with visual materials, parts samples and an electric vehicle body concept model.
POSCO Tech Day receives highly positive responses
I heard that POSCO had expected about 900 visitors for the three-day tour but in the end, we greeted more than 1,800 people who shared their positive reviews on our products and vigorous commitment. Notably, the guests’ interests were focused on the ‘third-generation AHSS development,’ designed for lightweight vehicles. They also praised POSCO’s unique concept models of high-intensity steel products such as GI 1500MART and 340ES.
Personally, I think the zenith of POSCO’s Tech Day events held in this year was the announcement, jointly made by POSCO, GM, and Chrysler. The three companies have agreed to hold regular engineer exchange programs to develop high-tech automotive parts. I believe the decision will be paid back with a series of great successes, putting POSCO to the next level of perfection as a leading global steel manufacturer.
Overall, I reckon the main goal of the exhibition, to display POSCO’s newly developed automotive technologies and the ways to reduce the cost for customers, was perfectly accomplished. Also, I would like to thank POSCO’s on-site staff who worked really hard for creating the commendable result. I wish to get back to ‘Hello, POSCO’ soon with more great news about POSCO’s global operations in near future.
