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		<title>POSCO solution marketing &#8211; Official POSCO Group Newsroom</title>
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            <title>POSCO solution marketing &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2018</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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				<title>Painting City Skies with Steel Skyscrapers</title>
				<link>https://newsroom.posco.com/en/painting-city-skies-steel-skyscrapers/</link>
				<pubDate>Wed, 14 Feb 2018 11:52:39 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[america sky scraper]]></category>
		<category><![CDATA[asian Skyscrapers]]></category>
		<category><![CDATA[building material]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[china Skyscrapers]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[columns]]></category>
		<category><![CDATA[Comcast Technology Center]]></category>
		<category><![CDATA[concrete]]></category>
		<category><![CDATA[Hanking Center Tower]]></category>
		<category><![CDATA[high-performance grade steel]]></category>
		<category><![CDATA[korea Skyscrapers]]></category>
		<category><![CDATA[Lotte Tower]]></category>
		<category><![CDATA[Lotte World Tower]]></category>
		<category><![CDATA[Philadelphia skyscraper]]></category>
		<category><![CDATA[Ping An Finance Center]]></category>
		<category><![CDATA[POSCO solution marketing]]></category>
		<category><![CDATA[posco steel]]></category>
		<category><![CDATA[POSCO Steel building]]></category>
		<category><![CDATA[Salesforce Tower]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seoul Lotte World Tower]]></category>
		<category><![CDATA[Seoul skyscraper]]></category>
		<category><![CDATA[Shenzhen]]></category>
		<category><![CDATA[Shenzhen Finance Center]]></category>
		<category><![CDATA[Skyscraper material]]></category>
		<category><![CDATA[skyscrapers]]></category>
		<category><![CDATA[SM490TMC]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[steel buildings]]></category>
		<category><![CDATA[steel Skyscrapers]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[thermomechanical]]></category>
		<category><![CDATA[us skyscraper]]></category>
		<category><![CDATA[usa skyscraper]]></category>
									<description><![CDATA[Last year, 144 skyscrapers over 200 meters were built all over the world, setting a new record for the greatest number of skyscrapers built in a single year.]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last year, 144 skyscrapers over 200 meters were built all over the world, setting a new record for the greatest number of skyscrapers built in a single year. The 144 skyscrapers can be found in 69 different cities across 23 countries, but more than half of them were built in China. The tall buildings come in a variety of shapes and sizes, but they have one thing in common: steel is the material serving as the backbone of the grand structures. </span></p>
<p><span style="font-weight: 400;">This year, more skyscrapers will fill the skylines of cities, mostly in Asia. Continuing on from previous years, cities, architects and the general public alike are favoring low-energy, sustainable buildings and showing a tendency to renovate existing buildings with reinforcements where possible. </span></p>
<p><span style="font-weight: 400;">Take a look at 2 of the tallest skyscrapers built in 2017, and some of the most exciting building projects coming scheduled for completion in 2018. </span></p>
<h2><b>2017: Ping An Finance Center </b></h2>
<p><span style="font-weight: 400;">The Ping An Finance Center is located in the city of Shenzhen, and is the second tallest building in China and fourth tallest building in the world. The entire structure measures </span><a href="http://www.skyscrapercenter.com/building/ping-an-finance-center/54" target="_blank" rel="noopener"><span style="font-weight: 400;">599.1 meters, or 1,965 feet</span></a><span style="font-weight: 400;">, offering 119 floors of office and retail space. </span></p>
<div id="attachment_13779" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre.jpeg" target="_blank" rel="noopener"><img class="wp-image-13779" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-1024x555.jpeg" alt="The Ping An Finance Center among other buildings in urban Shenzhen." width="750" height="406" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-1024x555.jpeg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-800x434.jpeg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre-768x416.jpeg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Ping-An-Financial-Centre.jpeg 1600w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">Stainless steel keeps the Ping An Finance Center protected against the strong winds and salty climate of Shenzhen. (Source: <a href="https://www.kpf.com/projects/ping-an-financial-centre" target="_blank" rel="noopener">Kohn Pedersen Fox</a>)</p></div>
<p><span style="font-weight: 400;">The Ping An Finance Center is classified as a composite building, meaning both steel and concrete materials are used to make up the main structural parts of the skyscraper. This can apply to any of the following combinations &#8211; steel columns with concrete beam floors, steel structure with a concrete core, steel columns encased in concrete or a system of steel tubes filled with concrete. The exterior is outfitted with a </span><a href="https://newatlas.com/2017-ctbuh-skyscraper-review/52655/" target="_blank" rel="noopener"><span style="font-weight: 400;">sculpted stainless steel facade</span></a><span style="font-weight: 400;"> for maximum corrosion resistance to coastal climate. </span></p>
<h2><b>2017: Lotte World Tower</b></h2>
<p><span style="font-weight: 400;">Korea’s Lotte World Tower is the tallest building in Korea and the fifth tallest building in the world measuring 555.7 meters and 1,823 feet from the ground to the very top. Construction began in Seoul back in 2011 and took 7 years to complete. The 129-story building is made of a reinforced concrete core, concrete encased steel columns and steel floor spanning. </span></p>
<div id="attachment_13777" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower.jpg" target="_blank" rel="noopener"><img class="wp-image-13777" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-1024x683.jpg" alt="An image of Lotte World Tower in Seoul, Korea." width="750" height="500" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Lotte-World-Tower.jpg 1600w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">Seoul’s Lotte World Tower was built with 40,000 tons of steel. (Source: <a href="https://www.archdaily.com/868602/seouls-lotte-world-tower-completes-as-worlds-5th-tallest-building" target="_blank" rel="noopener">Arch Daily</a>)</p></div>
<p><span style="font-weight: 400;">POSCO supplied the 40,000 tons of steel to build the Lotte World Tower, consisting of both regular and thermomechanical control processed (TMCP) steel. As part of POSCO’s solutions marketing, the company proposed using 120 mm thick high-performance grade steel (SM490TMC) instead of welding 40 mm and 80 mm thick plates together for better performance and cost efficiency. The steelmaker also proposed the use of a steel column flat plate structure and steel piping for enhanced shock, high-wind and fire resistance. </span></p>
<p><span style="font-weight: 400;">Lotte World Tower also features solar panels, wind turbines and water harvesting systems as part of a sustainable, eco-friendly design. </span></p>
<p><a href="https://newsroom.posco.com/en/steel-wonders-of-the-world-posco-steel-builds-the-world/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>SEE ALSO: Steel Wonders of the World: POSCO Steel Builds the World</b></a></p>
<h2><b>2018: Hanking Center Tower</b></h2>
<p><span style="font-weight: 400;">The </span><a href="http://www.skyscrapercenter.com/building/hanking-center-tower/15741" target="_blank" rel="noopener"><span style="font-weight: 400;">Hanking Center Tower</span></a><span style="font-weight: 400;"> scheduled for completion in March of 2018, will set a new world record as the tallest all-steel building in all of Asia. Most skyscrapers are made of a mixture of concrete and steel, but the Hanking Center Tower is composed of a unique, all-steel structural system. The main body is also detached from the core by about 9 meters, held together by a series of sky bridges and steel braces to allow the building flexibility to withstand seismic activity and maximum exposure to natural light.  </span></p>
<div id="attachment_13776" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Hanking-Center-Tower.jpg" target="_blank" rel="noopener"><img class="wp-image-13776 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Hanking-Center-Tower.jpg" alt=" A graphic representation of the completed Hanking Center Tower (left) and the building under construction (right)." width="750" height="621" /></a><p class="wp-caption-text">The Hanking Center Tower is the tallest all-steel building in Asia. (Source: <a href="https://www.curbed.com/2018/1/23/16898676/winter-olympics-2018-pyeongchang-south-korea-venues" target="_blank" rel="noopener">Curbed</a>)</p></div>
<p><span style="font-weight: 400;">At 350 meters, or 1,148 feet, the Hanking Center Tower will be classified as a super tall building when completed in west Shenzhen, China. The building underwent extensive seismic and wind tunnel tests for performance verification, and residents and visitors alike will be able to enjoy the sky gardens and spacious open spaces in the heart of the city. </span></p>
<h2><b>2018: Salesforce Tower</b></h2>
<p><span style="font-weight: 400;">San Francisco has a new tallest building with the opening of the Salesforce Tower in January of this year. Standing at 326.1 meters, or 1,070 feet, the skyscraper also made extensive use of steel for its columns and floor spanning and features a reinforced concrete core. The Salesforce Tower is also one of San Francisco’s most-expensive buildings at </span><a href="http://www.businessinsider.com/photos-of-salesforce-tower-san-francisco-2017-4/#it-was-originally-named-transbay-tower-but-the-enterprise-giant-bought-the-naming-rights-in-a-landmark-real-estate-deal-salesforce-will-pay-the-developer-boston-properties-close-to-560-million-over-15-and-a-half-years-to-lease-30-floors-at-the-tower-on-mission-and-fremont-streets-3" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 1.1 billion</span></a><span style="font-weight: 400;">.</span></p>
<div id="attachment_13780" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower.png" target="_blank" rel="noopener"><img class="wp-image-13780" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-1024x784.png" alt="A night view of the Salesforce Tower in San Francisco." width="750" height="574" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-1024x784.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-800x612.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower-768x588.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Salesforce-Tower.png 1177w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">The Salesforce Tower is the tallest building in San Francisco. (Source: <a href="https://www.curbed.com/2018/1/23/16898676/winter-olympics-2018-pyeongchang-south-korea-venues" target="_blank" rel="noopener">Curbed)</a></p></div>
<p><span style="font-weight: 400;">Not only is the 65-story building San Francisco’s tallest building, it is the city’s first commercial building to use a </span><a href="https://www.salesforce.com/blog/2018/01/salesforce-tower-innovative-water-recycling-system.html" target="_blank" rel="noopener"><span style="font-weight: 400;">water recycling system</span></a><span style="font-weight: 400;">. The city government, Boston Properties and Salesforce teamed up to support blackwater reuse that will give tenants of the building access to recycled water. The skyscraper also has net-zero greenhouse gas emissions.</span></p>
<h2><b>2018: Comcast Technology Center</b></h2>
<p><span style="font-weight: 400;">The 341.7 meters, or 1,121 feet tall Comcast Technology Center opened early this year, and stands as Philadelphia&#8217;s tallest skyscraper. The </span><a href="https://philly.curbed.com/2018/1/8/16862492/comcast-technology-center-tower-amenities-fact-sheet" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 1.6 billion</span></a><span style="font-weight: 400;"> building also has </span><a href="https://www.nbcphiladelphia.com/news/local/New-Comcast-Technology-Center-Smart-Building_Philadelphia-466668913.html" target="_blank" rel="noopener"><span style="font-weight: 400;">smart features</span></a><span style="font-weight: 400;">, including a central plant that acts as the brain of the building, using artificial intelligence to learn human patterns. </span></p>
<div id="attachment_13775" style="width: 760px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13775" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center.jpg" alt="Philadelphia’s skyline featuring the Comcast Technology Center." width="750" height="452" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Comcast-Technology-Center-768x463.jpg 768w" sizes="(max-width: 750px) 100vw, 750px" /></a><p class="wp-caption-text">The Comcast Technology Center is a green building with smart features. (Source: <a href="http://www.skyscrapercenter.com/building/comcast-technology-center/16192" target="_blank" rel="noopener">The Skyscraper Center</a>)</p></div>
<p><span style="font-weight: 400;">The skyscraper can track the number of people inside, predict weather patterns and will only generate just enough energy required for any given time. The building also makes use of water running through all parts of the building to cool temperatures and has a special, silver coated glass which can repel heat from the sun. As such, the Comcast Technology Center is one of the most technologically advanced and green buildings in the U.S. </span></p>
<p><span style="font-weight: 400;">Continuing on from a strong year of construction in 2017, the new skyscrapers of 2018 and beyond will continue to strive for environmental sustainability, incorporate newer technologies and make extensive use of steel for cost efficiency and safety. </span><b></b></p>
]]></content:encoded>
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					<item>
				<title>Not Your Typical Supplier: How a Steelmaker Found its Niche</title>
				<link>https://newsroom.posco.com/en/not-typical-supplier-steelmaker-found-niche/</link>
				<pubDate>Wed, 22 Nov 2017 08:57:43 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[2008 Financial Crisis]]></category>
		<category><![CDATA[annual steel sales]]></category>
		<category><![CDATA[Asian Steel Watch]]></category>
		<category><![CDATA[auto steel]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[Chinese steel industry]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[G4 Rexton]]></category>
		<category><![CDATA[general motors]]></category>
		<category><![CDATA[giga steel]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[GM Korea]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Korean steel industry]]></category>
		<category><![CDATA[Kwon Ohjoon]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[megatrends]]></category>
		<category><![CDATA[NI Steel]]></category>
		<category><![CDATA[posco annual sales]]></category>
		<category><![CDATA[POSCO auto steel]]></category>
		<category><![CDATA[posco automotive steel]]></category>
		<category><![CDATA[POSCO CEO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[posco niche]]></category>
		<category><![CDATA[POSCO solution marketing]]></category>
		<category><![CDATA[posco steel sales]]></category>
		<category><![CDATA[posco world premium product]]></category>
		<category><![CDATA[PosMAC]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[small and medium-sized enterprises]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[South China Morning Post]]></category>
		<category><![CDATA[Ssangyong Motors]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel industry niche]]></category>
		<category><![CDATA[steel overproduction]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steelmaker]]></category>
		<category><![CDATA[System Construction]]></category>
		<category><![CDATA[World Premium Product]]></category>
		<category><![CDATA[WPP]]></category>
									<description><![CDATA[This year marks a significant milestone for POSCO as it reached 4 million tons of steel sales under its Solution Marketing initiative. Solution Marketing is a]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year marks a significant milestone for POSCO as it reached 4 million tons of steel sales under its </span><a href="https://newsroom.posco.com/en/solution-marketing-2-0-ensuring-success-planning-production/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Solution Marketing</span></a><span style="font-weight: 400;"> initiative. Solution Marketing is a customized, customer-oriented business practice that POSCO CEO Kwon Ohjoon implemented in</span><a href="https://newsroom.posco.com/en/2014-posco-global-evi-forum-1-steel-supplier-solution-partner/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> 2014 when he was first inaugurated</span></a><span style="font-weight: 400;">. It entails POSCO’s involvement in its partners’ projects from the beginning stages of development as more than just a steel supplier.</span></p>
<p><span style="font-weight: 400;">Since 2014, sales of products combined with Solution Marketing have tripled, and sales of POSCO’s World Premium Products (WPP) have increased by 56 percent. </span></p>
<h2><b>It Wasn’t Always Smooth Sailing</b></h2>
<p><span style="font-weight: 400;">When the 2008 global financial crisis hit, the global economy as a whole suffered. The steel industry experienced stagnant growth, even in its subsequent recovery. From 2012 to 2016, annual steel sales remained fixed at 35 million tons.</span></p>
<div id="attachment_13224" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis.jpg" target="_blank" rel="noopener"><img class="wp-image-13224" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis.jpg" alt="A man on Wall Street sits at his desk with his hands on the back of his head staring at his computer screens that show financial stocks. " width="650" height="365" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis.jpg 980w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2008-Financial-Crisis-768x432.jpg 768w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">The 2008 Financial Crisis was felt in markets all over the world. (Source: <a href="http://www.scmp.com/news/hong-kong/article/1311915/2008-financial-crisis-led-surge-suicides-international-study-finds" target="_blank" rel="noopener">South China Morning Post</a>)</p></div>
<p><span style="font-weight: 400;">The main culprit for the slow recovery was overproduction, mostly from the heavily-subsidized Chinese steel industry. Between </span><a href="https://www.economist.com/blogs/economist-explains/2016/05/economist-explains-4" target="_blank" rel="noopener"><span style="font-weight: 400;">2000 and 2014, steel production doubled from 800 million to 1.6 billion tons</span></a><span style="font-weight: 400;">, exceeding the global demand for steel by 100 million tons. </span></p>
<p><span style="font-weight: 400;">As a result, steel markets around the world saw prices falling, layoffs and steel mill closures.</span></p>
<p><strong>SEE ALSO: </strong><strong><a href="https://newsroom.posco.com/en/asian-steel-watch-megatrends-shaping-future-steel-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Asian Steel Watch: Megatrends Shaping the Future of the Steel Industry</a></strong></p>
<h2><b>A Strategy for Success</b></h2>
<p><span style="font-weight: 400;">In order to stay competitive in a stagnant market, POSCO made the decision to focus on Solution Marketing and the sales of its World Premium Products (WPP) such as </span><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> for cars and </span><a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">PosMAC </span></a><span style="font-weight: 400;">for solar panels.</span></p>
<p><span style="font-weight: 400;">Solution Marketing involves hyper-customization for POSCO’s partners to deliver optimal material solutions for their products. Some notable projects this year have been with automakers </span><a href="https://newsroom.posco.com/en/gm-korea-posco-partnership-innovation/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">GM Korea</span></a><span style="font-weight: 400;"> and </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Ssangyong Motors</span></a><span style="font-weight: 400;"> for the launch of their new models made of POSCO GIGA STEEL. POSCO gave them full support from development and R&amp;D to testing and post-production evaluations, redefining the role of a steel supplier. </span></p>
<div id="attachment_13225" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2017-All-New-Chevy-Cruze.png" target="_blank" rel="noopener"><img class="wp-image-13225 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/The-2017-All-New-Chevy-Cruze.png" alt="The 2017 All New Chevy Cruze is parked in front of a model frame of POSCO GIGA STEEL." width="650" height="380" /></a><p class="wp-caption-text">GM Korea and POSCO worked together to incorporate POSCO GIGA STEEL into the 2017 All New Chevy Cruze. (Source: <a href="http://www.gm-korea.co.kr/gmkorea/index.do" target="_blank" rel="noopener">GM Korea</a>)</p></div>
<p><span style="font-weight: 400;">As a result, POSCO&#8217;s operating profit margin (individual basis) was 10.8 percent in 2016, making it one of the highest performing steel companies in the world. Its recovery and </span><a href="https://newsroom.posco.com/en/poscos-q317-results-highlight-continued-growth/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">growth continued into 2017</span></a><span style="font-weight: 400;">.</span></p>
<p><strong>SEE ALSO: </strong><strong><a href="https://newsroom.posco.com/en/3-reasons-posco-giga-steel-ideal-automakers/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">6 Reasons Why POSCO GIGA STEEL is Ideal for Automakers</a></strong></p>
<h2><b>Cultivating the Industry </b></h2>
<p><span style="font-weight: 400;">Following its continued success with Solution Marketing, POSCO is now determined to share its insights and technology with up and coming small and medium-sized enterprises (SMEs). POSCO has completed 32 shared-growth projects through which they work with SMEs to develop ways to cut costs, improve the quality of their work, provide financial assistance and education and training. </span></p>
<p><span style="font-weight: 400;">One of the most recent projects for shared growth is a collaborative business model called “System Construction” that provides a framework for effective technical cooperation among POSCO’s partners in the construction industry. The model was developed jointly with </span><a href="https://www.reuters.com/finance/stocks/companyProfile/008260F.KS" target="_blank" rel="noopener"><span style="font-weight: 400;">NI Steel</span></a><span style="font-weight: 400;"> and entails systemizing composite materials such as beams, floor decks, exterior panels and roofing materials, all based on joint R&amp;D from both parties. </span></p>
<div id="attachment_13223" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction.jpg" target="_blank" rel="noopener"><img class="wp-image-13223" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-1024x433.jpg" alt="Two workers having a discussion while looking at a construction site." width="650" height="275" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/System-Construction.jpg 1300w" sizes="(max-width: 650px) 100vw, 650px" /></a><p class="wp-caption-text">Under System Construction, workers from various sectors come together for joint development.</p></div>
<p><span style="font-weight: 400;">POSCO is continuing its efforts to advance its competitiveness by providing material and technical solutions to its partners, and along the way, fostering the growth of SMEs in various industries to ensure a more stable and robust economy.</span></p>
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				<title>Russia&#8217;s ZPP Uses POSCO&#8217;s Solution Marketing to Acquire Quality Certification</title>
				<link>https://newsroom.posco.com/en/russias-zpp-uses-poscos-solution-marketing-acquire-quality-certification/</link>
				<pubDate>Thu, 30 Mar 2017 11:00:26 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[gas producer]]></category>
		<category><![CDATA[Gazprom]]></category>
		<category><![CDATA[GAZPROMCERT]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[Pipe plant]]></category>
		<category><![CDATA[pipes]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO solution marketing]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Solution Marketing]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[steelworks]]></category>
		<category><![CDATA[Zagorsky Pipe Plant]]></category>
		<category><![CDATA[ZPP]]></category>
									<description><![CDATA[On March 23, Zagorsky Pipe Plant (ZPP) was able to successfully acquire the needed quality certifications from Russia’s state-owned Gazprom by using POSCO’s]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">On March 23, Zagorsky Pipe Plant (ZPP) was able to successfully acquire the needed quality certifications from Russia’s state-owned Gazprom by using POSCO’s Solution Marketing. Gazprom, a state-run gas corporation, and the world’s largest gas producer, owns 17% of the world’s natural gas reserves. It operates 17,100km of line pipes, requiring 1.5 million tons of API plates per year. </span></p>
<p><span style="font-weight: 400;">POSCO played a significant role in helping ZPP acquire the quality certification by supplying them with the API-X70 steel plate that is commonly used in API pipes. This certification shows that the products, management systems, and services are in line with the quality standards defined by the GAZPROMCERT system.</span></p>
<div id="attachment_11332" style="width: 660px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/04/POSCO_content_watermark_170417.jpg" target="_blank"><img class="wp-image-11332 size-full" src="https://newsroom.posco.com/en//wp-content/uploads/2017/04/POSCO_content_watermark_170417.jpg" alt=" ZPP executives take a picture in the lobby of POSCO HQ in Seoul" width="650" height="488" /></a><p class="wp-caption-text">ZPP executives meet with POSCO on March 18 to conclude their marketing consultations. On March 23, Russia’s ZPP became certified by Gazprom, the world’s largest natural gas company, with the help of POSCO’s Solution Marketing.</p></div>
<p><span style="font-weight: 400;">By working with ZPP’s quality design group, steelworks, and research institute, POSCO helped them successfully pass Gazprom’s quality certification procedures &#8211; one example of POSCO’s efforts to pursue shared growth with its customers. </span></p>
<p><span style="font-weight: 400;">The Gazprom certification has enabled POSCO to rebuild its sales infrastructure in Russia, a vast market that demands more than 2 million tons of API plates per year. POSCO aims to continue strengthening its presence in Russia with its advanced steel products and solution marketing services. With ZPP, in particular, this could come in the form of providing diagnostic support for their equipment and steel plates. </span></p>
<p>&nbsp;</p>
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