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		<title>pollution &#8211; Official POSCO Group Newsroom</title>
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            <title>pollution &#8211; Official POSCO Group Newsroom</title>
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				<title>Ask an Expert: Maximizing Sustainability and Minimizing Environmental Impact</title>
				<link>https://newsroom.posco.com/en/ask-an-expert-maximizing-sustainability-and-minimizing-environmental-impact/</link>
				<pubDate>Wed, 02 May 2018 21:00:11 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[POSCO Reports]]></category>
		<category><![CDATA[buildings]]></category>
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		<category><![CDATA[life cycle approach]]></category>
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		<category><![CDATA[steel production]]></category>
		<category><![CDATA[sustainability]]></category>
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									<description><![CDATA[Sustainability is the buzzword of 2018. From industries, governments, to even individuals, the world is striving towards a more sustainable future. POSCO]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Sustainability is the buzzword of 2018. From industries, governments, to even individuals, the world is striving towards a more sustainable future. POSCO understands the significance of sustainability in building for the future. As a leading global company, we are fully-committed to reducing the environmental impact and enhancing the sustainability of steel. </span></p>
<p><span style="font-weight: 400;">As a part of this effort, we are going to share the perspective from the expert of ‘Green energy’, Yun jung, Jin who is the senior researcher at POSCO Research Institute (POSRI).</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/01_eng.png" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/01_eng.png" alt="Steel is reusable for every step of modification" width="800" height="600" /></a><p class="wp-caption-text">Steel is nearly 100% reusable in consideration of Life Cycle Approach(Source: <a href="https://www.worldsteel.org/steel-by-topic/life-cycle-thinking.html" target="_blank" rel="noopener">World Steel</a>)</p></div>
<p>&nbsp;</p>
<h2><b>How do we achieve sustainability?</b></h2>
<p><span style="font-weight: 400;">No one would deny the importance of sustainability. But how do we achieve it?</span></p>
<p><span style="font-weight: 400;">According to Jin, the answer can be found in the ‘<a href="https://www.lifecycleinitiative.org/starting-life-cycle-thinking/life-cycle-approaches/" target="_blank" rel="noopener">Life Cycle Approach</a>’ model. This model provides a better idea of how sustainability can be achieved. Life Cycle Approach seeks to prevent the root causes that can threaten the environment by identifying and considering all stages of a product’s life cycle, beginning with the extraction of raw materials.</span></p>
<p><span style="font-weight: 400;">Take vehicle emission as an example, it is widely known that electric vehicles produce far less pollution than gasoline vehicles. However, a closer look at vehicle operation would reveal that electric vehicles also produce a fair amount of pollution by burning carbon when generating electricity.</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/recycling-steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/recycling-steel.jpg" alt="Steel is reusable for every step of modification" width="800" height="600" /></a><p class="wp-caption-text">Majority of Steel product we discard is easily recycled(Source: <a href="http://genesissteel.co.za/recycling-steel-products/" target="_blank" rel="noopener">GenesisSteel</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Can Steel be life-cycled?</b></h2>
<p><span style="font-weight: 400;">So how does steel fit into the Life Cycle Approach?</span></p>
<p><span style="font-weight: 400;">Jin showed little bit more on details of the reasons why steel should be considered as an important eco-friendly as product or a material. Beginning with the manufacturing stage, the by-products of steel production, such as slag, can be recycled to make raw materials for road construction. Once in use, its longevity is a great advantage in terms of sustainability efforts. Steel used in buildings and various infrastructures boast a life span of almost 100 years. Steel used in vehicles and various machines also can last over 10 years.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/recycled-steel-changing-way-world-uses-metal/" target="_blank" rel="noopener"><b>Recycled Steel Changing the Way the World Uses Metal</b></a></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/02_eng.png" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/02_eng.png" alt="Lifespan of steel is way longer than we anticipate" width="800" height="600" /></a><p class="wp-caption-text">Lifespan of steel is way longer than we anticipate(Source:World Steel)</p></div>
<p><span style="font-weight: 400;">After it has served its purpose, steel is still highly recyclable and boasts a recycling rate of nearly 90%. Because it can be infinitely recycled while maintaining its inherent property and quality intact, steel is considered the most suitable material for circulation economy.</span></p>
<div id="attachment_13972" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/05/sustainability_lifecycleapproach_steel.jpg" target="_blank" rel="noopener"><img class="wp-image-13972" src="https://newsroom.posco.com/en/wp-content/uploads/2018/05/sustainability_lifecycleapproach_steel.jpg" alt="Lifespan of steel is way longer than we anticipate" width="800" height="600" /></a><p class="wp-caption-text">POSCO&#8217;s Clean advanced technology may be the solution for green society</p></div>
<p>&nbsp;</p>
<h2><b>Steel is essential for our sustainable future</b></h2>
<p><span style="font-weight: 400;">Jin mentioned that the POSRI reports clearly illustrates that various ways of steel can be applied to the Life Cycle Approach and its viability as an integral element for sustainability. POSCO strives to stay ahead of the curve by utilizing its cutting-edge technology to develop innovative products and solutions, such as the <a href="http://globalblog.posco.com/advancements-sustainable-steel-production-changing-industry/" target="_blank" rel="noopener">GIGA STEEL</a> and <a href="http://globalblog.posco.com/discover-the-tech-making-steel-more-sustainable-finex/" target="_blank" rel="noopener">FINEX®</a> smelting processes.</span></p>
<p><span style="font-weight: 400;">Finally, Jin assured that with the Life Cycle Approach in mind, POSCO takes pride in all the efforts in reducing greenhouse emissions and in paving the way towards a sustainable society.</span></p>
<p><b>SEE ALSO: </b><a href="http://globalblog.posco.com/steel-makes-circular-economy-go-round/" target="_blank" rel="noopener"><b>How Steel Makes the Circular Economy Go ‘Round&#8217;</b></a><b></b></p>
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				<title>Sustainability Matters: Staying Competitive in Today’s Global Economy</title>
				<link>https://newsroom.posco.com/en/sustainability-matters-staying-competitive-todays-global-economy/</link>
				<pubDate>Tue, 09 Jan 2018 22:54:28 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[air pollution]]></category>
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		<category><![CDATA[stringent regulations]]></category>
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									<description><![CDATA[An age-old debate exists for and against environmental regulations. Many proponents argue that the environment must be protected at all costs because it is a]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">An age-old debate exists for and against environmental regulations. Many proponents argue that the environment must be protected at all costs because it is a finite resource. Opponents argue that stringent regulations will only decrease the competitiveness of firms, especially in the wake of globalization.</span></p>
<h2><b>The U-Shaped Relationship </b></h2>
<p><span style="font-weight: 400;">However, the argument is not so black and white according to Spyridon Stavropoulos, Ronald Wall and Yuanze Xu’s </span><a href="http://www.tandfonline.com/doi/full/10.1080/00036846.2017.1363858" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Environmental regulations and industrial competitiveness: evidence from China</span></i></a><i><span style="font-weight: 400;">. </span></i><span style="font-weight: 400;">The study suggests that the relationship between stringent economic regulations and industrial (or economic) competitiveness is U-shaped. Meaning, initially, stringent regulations will increase the cost of production and make companies less profitable, but after a certain turning point, companies will be forced to adapt and innovate, thus becoming more competitive in the long run. </span></p>
<div id="attachment_13517" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg" target="_blank" rel="noopener"><img class="wp-image-13517 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg" alt="An activist protests for forests. " width="1000" height="678" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist-800x542.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist-768x521.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Many activists sit on both sides of the debate. (Source: <a href="http://www.ethical.org.au/consumer/ethicalshopper/christmas.html" target="_blank" rel="noopener">Ethical Shopper</a>)</p></div>
<p><span style="font-weight: 400;">When regulation policies are consistent over a long period of time, companies are forced to tackle the root of the problem, instead of focusing on meeting certain numbers. In today’s global economy, many governments have already begun to implement stringent economic regulations that only look to get tighter in the future. In such a context, companies that choose to innovate and come up with solutions to global pollution problems will come out more competitive in the end.</span></p>
<h2><b>Sustainability Equals Competitiveness</b></h2>
<p><span style="font-weight: 400;">Looking at major economic players around the world, it’s safe to say that environmental sustainability is a common topic on each of their respective national agendas. Pressing national challenges are tied to the environment in one way or another. For example, many countries are shifting their policies to ensure energy security. Countries that import most of their energy from external regions are subject to volatile prices and thus unstable economies. Thus, governments are actively supporting companies that can cultivate domestic, renewable energy sources. Another, more obvious, example is the direct link between pollution and health risks. </span></p>
<p><span style="font-weight: 400;">China is the fastest developing country in the world, and by 2035, it will be responsible for </span><a href="https://www.google.co.kr/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=24&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwiS_e6Bj73YAhWBX5QKHeoICIg4FBAWCDcwAw&amp;url=http%3A%2F%2Fapcoworldwide.com%2Fblog%2Fdetail%2Fapcoforum%2F2018%2F01%2F01%2Fbeginning-of-a-new-era-15-watch-outs-for-china-in-2018&amp;usg=AOvVaw1KebSXP_YK__0vkD0bZqAz" target="_blank" rel="noopener"><span style="font-weight: 400;">28 percent</span></a><span style="font-weight: 400;"> of the total global energy demand. China also happens to be almost completely dependent on energy imports. Subsequently, the government has started a variety of government programs to boost sustainability as part of President Xi Jinping’s pledge to build a “</span><a href="https://www.latham.london/2017/10/president-xi-jinping-pledges-sustainable-development-to-build-a-beautiful-china/" target="_blank" rel="noopener"><span style="font-weight: 400;">Beautiful China</span></a><span style="font-weight: 400;">”. These policies also come in the wake of shocking statistics: in 2015, pollution led to </span><a href="http://time.com/4989641/water-air-pollution-deaths/" target="_blank" rel="noopener"><span style="font-weight: 400;">1.8 million</span></a><span style="font-weight: 400;"> premature deaths in China. </span></p>
<div id="attachment_13516" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping.jpg" target="_blank" rel="noopener"><img class="wp-image-13516" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-1024x672.jpg" alt="Chinese President Xi Jinping speaking at a podium. " width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-768x504.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Chinese President Xi Jinping laid out a 2-step plan to achieve a “Beautiful China.” (Source: <a href="https://newsgru.com/xi-jinping-declares-chinas-new-era/" target="_blank" rel="noopener">News Gru</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Sustainable Steelmaker</b></h2>
<p><span style="font-weight: 400;">Even with strong government commitment and plenty of programs to support sustainable business, most developing countries lack affordable renewable energy sources and the technology to apply those sources to existing production processes. Nevertheless, the world is changing and only those that adapt and innovate survive and thrive. That’s exactly what POSCO did starting back in 2007. </span></p>
<h3><b>FINEX: A Game Changer </b></h3>
<p><span style="font-weight: 400;">POSCO came up with a new molten iron production technology called FINEX. The technology allows molten iron and non-coking coal to be produced directly in a blast furnace during the iron-making process. It is different from the conventional blast furnace process, as it combines the coking plant, sinter plant and blast furnace into a single iron-making unit. This lowers production costs and reduces harmful emissions. </span></p>
<div id="attachment_13518" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX.jpg" target="_blank" rel="noopener"><img class="wp-image-13518" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-1024x433.jpg" alt="Red hot molten steel getting rolled." width="1000" height="423" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX.jpg 1300w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">FINEX is a sustainable game-changer for steel production.</p></div>
<p><span style="font-weight: 400;">Ultimately, FINEX is one of the most cost-effective and eco-friendly ways to make steel. The technology mitigates the use of C02, has the lowest process-related emission rates and preserves resources through the use of a wide range of iron ores and non-coking coals. </span><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">FINEX reduces SOx and NOx emissions</span></a><span style="font-weight: 400;"> by 40 and 15 percent respectively, and fine dust particles can be reduced by 34 percent compared to traditional blast furnaces. Furthermore, the by-products from the process generate highly valuable export gas that can be used for various purposes like electric power generation or natural gas substitution.</span></p>
<p><span style="font-weight: 400;">On December 7, 2017, POSCO reached </span><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">20 million cumulative tons</span></a><span style="font-weight: 400;"> of molten iron production using the FINEX technology. POSCO is not the only company enjoying the benefits of sustainable competitiveness &#8211; POSCO’s manufacturing partners can see lower emissions levels when </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">evaluating the entire life cycle</span></a><span style="font-weight: 400;"> of their products. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO Reaches 20 Million Tons of Production Using FINEX Technology</b></a></p>
<p><span style="font-weight: 400;">Sustainability is no longer just jargon. As environmental issues are intricately tied to the economy and even national security, governments around the world will be actively supporting sustainable companies in the years to come. Companies can expect sustainability and competitiveness to become interchangeable terms in the near future.</span></p>
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