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		<title>Magnesium alloy &#8211; Official POSCO Group Newsroom</title>
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            <title>Magnesium alloy &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2017</currentYear>
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				<title>Top 5 Holiday Gifts that will WOW Manufacturers</title>
				<link>https://newsroom.posco.com/en/top-5-holiday-gifts-will-wow-manufacturers/</link>
				<pubDate>Tue, 19 Dec 2017 18:41:00 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[There’s less than a week to go to get everyone’s presents ready for the holidays. While everyone seems to be thinking up the perfect gifts for family and]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">There’s less than a week to go to get everyone’s presents ready for the holidays. While everyone seems to be thinking up the perfect gifts for family and friends, the Steel Wire presents the top 5 gifts… for manufacturers! We’ll be looking back on 2017 to pick the hottest gifts for manufacturers to start the new year equipped and ready. </span></p>
<h2><b>POSCO GIGA STEEL &#8211;  For Automakers</b></h2>
<p><a href="https://newsroom.posco.com/en/posco-giga-steel-increases-strength-improves-safety-autos/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> is like the iPhone X or the latest Xbox or PlayStation for automakers. It’s the newest, hottest must-have item for any type of car. Automakers are constantly working to lightweight their vehicles without compromising strength to meet increasingly stringent safety and environmental regulations. In order to offer its auto partners the ultimate solution, POSCO developed POSCO GIGA STEEL, an advanced high-strength steel (AHSS) that comes in </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/%20%20%20?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">6 different types</span></a><span style="font-weight: 400;"> for a variety of applications in vehicles. </span></p>
<div id="attachment_13401" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.png" target="_blank" rel="noopener"><img class="wp-image-13401" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.png" alt="A car chassis made of different types of POSCO GIGA STEEL" width="640" height="384" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL.png 1000w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-800x480.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/POSCO-GIGA-STEEL-768x461.png 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO GIGA STEEL can be applied to different parts of a vehicle chassis. (Source: <a href="https://media.group.renault.com/global/en-gb" target="_blank" rel="noopener">Renault Samsung</a>)</p></div>
<p><span style="font-weight: 400;">Applying AHSS, including POSCO GIGA STEEL, resulted in a </span><a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener"><span style="font-weight: 400;">26 percent</span></a><span style="font-weight: 400;"> reduction in the total weight of a vehicle. Not only that, POSCO GIGA STEEL </span><a href="https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">emits about 10 kg less carbon emissions</span></a><span style="font-weight: 400;"> than aluminum from a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">life cycle analysis</span></a><span style="font-weight: 400;"> (LCA) viewpoint. Plus, POSCO GIGA STEEL is about 2.1 to 3.5 times less expensive than alternative options like aluminum. It’s no surprise that leading automakers like </span><a href="https://newsroom.posco.com/en/posco-giga-steel-goes-beyond-limits-traditional-lightweight-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Renault Samsung</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Ssangyong Motors</span></a><span style="font-weight: 400;"> and </span><a href="https://newsroom.posco.com/en/gm-korea-posco-partnership-innovation/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">GM Korea</span></a><span style="font-weight: 400;"> use POSCO GIGA STEEL, proving it to be the all-time favorite gift for automakers. </span></p>
<h2><b>PosMAC- For Photovoltaic Structure Manufacturers</b></h2>
<p><span style="font-weight: 400;">Solar energy is the fastest growing source of renewable energy in the world, according to the <a href="https://www.iea.org/publications/renewables2017/" target="_blank" rel="noopener">International Energy Agency (IEA)</a>. </span><span style="font-weight: 400;">In India, solar electricity generation capacity quadrupled from 2014 to 2017 as it is the cheapest form of alternative fuel in the country. The government also plans to back the industry with USD 100 billion in investments. India is one of many countries looking to solar energy to meet their country’s environmental goals and stimulate the economy.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/YZHMRDeuDa0?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">As a result, photovoltaic (PV) structure manufacturers around the world are working to keep up with the growing demand and gain a competitive edge with high-quality products. </span><a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">PosMAC</span></a><span style="font-weight: 400;"> is ideal for PV structures because it is highly corrosion resistant and cost-effective. Not only is the material itself lower in costs compared to other materials, PosMAC ensures a long lifecycle, decreasing maintenance costs to give manufacturers an added competitive edge. For such manufacturers, POSCO PosMAC steel is the perfect gift. </span></p>
<h2><b>Magnesium- For Electronics Manufacturers</b></h2>
<p><span style="font-weight: 400;">Magnesium is a common material in electronic devices such as laptops and smartphones. Magnesium is the perfect gift for electronics manufacturers such as </span><a href="https://newsroom.posco.com/en/lg-gram-magnesium-alloy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">LG </span></a><span style="font-weight: 400;">and </span><a href="https://newsroom.posco.com/en/posco-develops-magnesium-sheets-samsungs-ultra-light-notebook-9-series/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Sa</span></a><a href="https://newsroom.posco.com/en/posco-develops-magnesium-sheets-samsungs-ultra-light-notebook-9-series/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">msung</span></a><span style="font-weight: 400;">, as their competitiveness lies in delivering the most versatile, lightweight and convenient devices to their customers. </span></p>
<div id="attachment_13403" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Samsung-Notebook-9.jpg" target="_blank" rel="noopener"><img class="wp-image-13403" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Samsung-Notebook-9.jpg" alt="A hand is shown holding the Samsung Notebook 9, a possible holiday gift" width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Samsung-Notebook-9.jpg 970w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Samsung-Notebook-9-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Samsung-Notebook-9-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">The Samsung Notebook 9 is one of the lightest laptops available. (Source: <a href="https://www.cnet.com/products/samsung-notebook-9-15-inch-2017/review/" target="_blank" rel="noopener">CNET</a>)</p></div>
<p><span style="font-weight: 400;">Magnesium is also increasingly finding its way into the automotive industry, especially for electric vehicles (EVs), as magnesium plates and other parts allow automakers to further reduce the weight of the car. Magnesium will likely be the perfect gift for that manufacturer who is thinking ahead and always experimenting new ways to improve future models of their cars. </span></p>
<h2><b>Hyper NO- EV Manufacturers</b></h2>
<p><span style="font-weight: 400;">The market for EVs is one of the fastest growing, expected to expand from </span><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 27.84 billion in 2016 to USD 38.98 billion by 2021</span></a><span style="font-weight: 400;">, at a compound annual growth rate (CAGR) of 7 percent. Much of the success of EVs lies in its motors that will determine the EV’s efficiency, performance and feasibility for wide-spread use. As such, POSCO came up with the perfect gift for EV manufacturers &#8211; the Hyper NO.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Hyper NO is a type of electrical steel used to make electric motors. POSCO’s new technology increases the magnetic flux density and reduces core loss of electric motors, making it the perfect gift for electric motor manufacturers looking for ultimate efficiency. </span></p>
<h2><b>Stainless Steel Products- For Everyone</b></h2>
<p><span style="font-weight: 400;">There are some gifts that satisfy just about everyone, like a gift card for the movies or the nearest cafe. It’s not super special, but it’s a safe and sure choice for anyone as it is practical and functional. </span></p>
<p><span style="font-weight: 400;">Stainless steel is the ultimate gift for manufacturers as it’s one of the most widely-used materials in the world for a variety of products including </span><a href="https://newsroom.posco.com/en/saving-lives-surgical-stainless-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">surgical tools</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/need-know-stainless-steel-wristwatch/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">watches</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/many-stainless-steels-food-industrys-many-needs/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">kitchenware</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/stainless-steel-adds-strength-beauty/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">buildings</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/time-clean-pipes-stainless-steel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">pipes</span></a><span style="font-weight: 400;">, </span><a href="https://newsroom.posco.com/en/capturing-fluidity-life-ribbons-steel-interview-gil-bruvel/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">artistic sculptures</span></a><span style="font-weight: 400;"> and plenty more. It’s literally the foundation of cities and communities all over the world, and without it, the world would not have the most basic systems in place today. Moreover, stainless steel’s non-corrosive and 100 percent recyclable characteristics make it one of the best gifts for every kind of manufacturer. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/wVZwj-s7M7o?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">No matter the type, there is a perfect gift for every manufacturer with steel. POSCO will make sure to provide even more customized and innovative solutions for its partners and continue to “keep on giving” in the new year. </span></p>
<p>&nbsp;</p>
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					<item>
				<title>Why More Drones Will Fly the Skies of Workplaces</title>
				<link>https://newsroom.posco.com/en/drones-will-fly-skies-workplaces/</link>
				<pubDate>Fri, 15 Dec 2017 21:00:44 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[The drone industry met its turning point In 2015, when the U.S. Federal Aviation Administration (FAA) granted special exemptions to numerous companies to]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The drone industry met its turning point In 2015, when the U.S. Federal Aviation Administration (FAA) granted special exemptions to numerous companies to operate drones. Then in 2016, the FAA officially laid out </span><a href="https://www.nytimes.com/2016/06/22/technology/drone-rules-commercial-use-faa.html" target="_blank" rel="noopener"><span style="font-weight: 400;">more lax regulations</span></a><span style="font-weight: 400;"> regarding drone usage that led to a spike in drone purchase and registration.</span></p>
<p><span style="font-weight: 400;">There are several different definitions for drones, so the numbers may vary, but </span><a href="http://www.businessinsider.com/drone-industry-analysis-market-trends-growth-forecasts-2017-7" target="_blank" rel="noopener"><span style="font-weight: 400;">Business Insider Intelligence </span></a><span style="font-weight: 400;">projects drone sales of more than USD 12 billion in 2021 for military, personal and commercial use.</span></p>
<p><span style="font-weight: 400;">Commercial applications for drones are especially on the rise with an expected compound annual growth rate (CAGR) of </span><a href="http://www.businessinsider.com/commercial-drone-uses-agriculture-business-military-2017-8" target="_blank" rel="noopener"><span style="font-weight: 400;">19 percent</span></a><span style="font-weight: 400;"> from 2015 to 2020, and The </span><a href="http://www.auvsi.org/our-impact/economic-report" target="_blank" rel="noopener"><span style="font-weight: 400;">Association for Unmanned Vehicle Systems International</span></a><span style="font-weight: 400;"> estimates commercial drones will be worth USD 82 billion by 2025. </span></p>
<p><span style="font-weight: 400;">New ways of incorporating drones into the workforce are popping up everywhere, such as for marketing, expedient delivery and information gathering. In heavy industries like steel manufacturing, drones are playing an increasingly important role in workplace safety. When paired with AI, drones have even more possibilities for minimizing workplace hazards. </span></p>
<h2><b>Accident Prevention</b></h2>
<p><span style="font-weight: 400;">An accident in a heavy industry worksite can be disastrous for workers, the company as well as the environment. That’s why it’s important for factories to be able to monitor and prevent potential dangers before they happen, and it’s one of the most widely applied areas for drones. </span></p>
<div id="attachment_13395" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone.jpg" target="_blank" rel="noopener"><img class="wp-image-13395" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone.jpg" alt="Drones transport car parts in Audi’s factory." width="790" height="593" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Audi-Drone-768x576.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></a><p class="wp-caption-text">Audi’s factory uses drones for automated parts transportation. (Source: <a href="https://audi-illustrated.com/en/smart-factory/Die-Logistik" target="_blank" rel="noopener">Audi</a>)</p></div>
<p><span style="font-weight: 400;">For example, steelmaker POSCO is incorporating drones into its</span><a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;"> smart factory</span></a><span style="font-weight: 400;"> to </span><a href="https://newsroom.posco.com/en/posco-looks-to-internet-of-things-iot-for-a-safer-workplace/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">monitor gas leaks</span></a><span style="font-weight: 400;"> that are hard to detect. Workers also wear smart sensors that alert them of potential danger, and let others know their location in the factory. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/factories-produce-steel-smart-way/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">How Factories Produce Steel &#8211; the Smart Way</a></strong></p>
<h2><b>Keeping Humans Out of Dangerous Industrial Areas</b></h2>
<p><span style="font-weight: 400;">Besides monitoring the workplace, drones can be of practical use and take on dangerous and costly tasks formerly done by people. This includes accessing dangerous places. For example, drones can take aerial job site survey photos, eliminating the need for a pilot, helicopter and other employees. Construction companies are using drone mapping to create 3D models of their projects, saving time and resources along the way.</span></p>
<div id="attachment_13393" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Dangerous-Workplace-Drone.jpg" target="_blank" rel="noopener"><img class="wp-image-13393" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Dangerous-Workplace-Drone-1024x591.jpg" alt="A construction worker views information streaming from drones." width="790" height="456" /></a><p class="wp-caption-text">Drones can keep workers out of dangerous workplaces. (Source: <a href="http://fortune.com/2016/09/13/commercial-drone-construction-industry/" target="_blank" rel="noopener">Fortune</a>)</p></div>
<p><span style="font-weight: 400;">The mining industry also uses drones to enter hazardous areas to gather information before sending in workers. Smart drones, or drones equipped with AI software, can provide and process information in real time, saving companies major costs.  </span></p>
<h2><b>Accident Investigation </b></h2>
<p><span style="font-weight: 400;">Even with drones, not all accidents are preventable. Once an accident occurs it’s vital to have accurate data that tells exactly how the event played out. Drones are a useful forensic tool to recall events and diagnose the situation. With this information, companies can not only fix equipment and operational failures, they can use the data for legal matters regarding </span><a href="https://blog.dronedeploy.com/increasing-jobsite-safety-with-drones-30139b7aa8ce" target="_blank" rel="noopener"><span style="font-weight: 400;">insurance claims, court fees and compensation litigation</span></a><span style="font-weight: 400;">. </span></p>
<div id="attachment_13394" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Drone-Investigation.jpg" target="_blank" rel="noopener"><img class="wp-image-13394" src="https://newsroom.posco.com/en//wp-content/uploads/2017/12/Drone-Investigation.jpg" alt="Two industrial workers examine information from drones on a laptop." width="790" height="402" /></a><p class="wp-caption-text">Workers can use drones to access stored information. (Source: <a href="http://gelookahead.economist.com/drones/" target="_blank" rel="noopener">The Economist</a>)</p></div>
<p><span style="font-weight: 400;">Due to the increasing adoption of drones in the workplace and the vital role they play in worker safety, the commercial drone market is looking to expand. With increased investment, drones are being upgraded from its structure to the software that goes in them. </span></p>
<h2><b>What Drones are Made of</b></h2>
<p><span style="font-weight: 400;">Drones are largely composed of a frame, motor, camera, propeller, sensor, controller and battery. The frame serves as the base of the drone to which various parts mounted. Therefore, the frame of the drone has to be light yet durable, in order to maintain its structural integrity and minimize battery consumption.</span></p>
<p><span style="font-weight: 400;">Most drones are powered by an electric battery. On longer flights and in harsh weather conditions, the motor gets overworked, putting a toll on the battery. Engineers are constantly working to improve the capacity of the battery, which usually results in a bigger, heavier battery pack.</span></p>
<div id="attachment_13396" style="width: 800px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4.png" target="_blank" rel="noopener"><img class="wp-image-13396" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4.png" alt="The automated DJI Phantom 4 drones hovers in the air." width="790" height="489" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4.png 793w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/DJI-Phantom-4-768x476.png 768w" sizes="(max-width: 790px) 100vw, 790px" /></a><p class="wp-caption-text">The DJI Phantom 4 is an example of a drone with a magnesium body for weight reduction and added strength. (Source: <a href="https://petapixel.com/2016/03/01/the-dji-phantom-4-is-a-camera-drone-that-can-fly-itself/" target="_blank" rel="noopener">Petapixel</a>)</p></div>
<p><span style="font-weight: 400;">In order to make up for the added weight and volume, manufacturers are turning to light and strong materials such as magnesium, the lightest commercial metal available. Magnesium alloys are lighter than aluminum alloys and are widely used in smartphones, tablet PCs and automotive and aircraft parts. Magnesium alloys have high thermal conductivity and excellent heat dissipation. It also has high strength and durability against impact. Moreover, it is corrosion-resistant and cost-effective, making it an ideal material for drones. </span></p>
<p><span style="font-weight: 400;">The market for drones will be an exciting one to watch going into 2018 due to friendlier regulations, significant investments and drones’ unlimited potential for application. It will result in more industries actively incorporating drones into their operations, and the world can expect the launch of more technologically and structurally innovative drones that will play an increasingly vital role in workplaces.</span></p>
<p>Cover photo courtesy of <a href="https://www.wired.com/2014/11/uber-for-drones/" target="_blank" rel="noopener">Wired</a>.</p>
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				<title>POSCO’s Magnesium Alloy Sheets Used in LG’s Ultra-Light ‘Gram’</title>
				<link>https://newsroom.posco.com/en/lg-gram-magnesium-alloy/</link>
				<pubDate>Mon, 16 Jan 2017 15:21:24 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[2016]]></category>
		<category><![CDATA[2017]]></category>
		<category><![CDATA[alloy]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[E-Form]]></category>
		<category><![CDATA[formability]]></category>
		<category><![CDATA[Gold Award]]></category>
		<category><![CDATA[Gram]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Guinness World Records]]></category>
		<category><![CDATA[iF Design Awards]]></category>
		<category><![CDATA[Juniper Research]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[lg]]></category>
		<category><![CDATA[lg electronics]]></category>
		<category><![CDATA[magnesium]]></category>
		<category><![CDATA[Magnesium alloy]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Red Dot Design Prize]]></category>
									<description><![CDATA[POSCO has been working in close cooperation with LG Electronics, which launched the “Gram” in 2014, an ultra-light laptop weighing less than 1kg. Since the]]></description>
																<content:encoded><![CDATA[<p>POSCO has been working in close cooperation with LG Electronics, which launched the “Gram” in 2014, an ultra-light laptop weighing less than 1kg. Since the Gram&#8217;s development stages, POSCO has supplied LG Electronics with optimal exterior magnesium materials.</p>
<div id="attachment_10492" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/lg-gram-magnesium-alloy/posco_content_watermark_645x440_170201_1/" target="_blank" rel="attachment wp-att-10492"><img class="wp-image-10492" src="https://newsroom.posco.com/en//wp-content/uploads/2017/02/POSCO_content_watermark_645x440_170201_1.jpg" alt="The bottom of the Gram 15-inch – made with POSCO’s 'E-Form' magnesium alloy sheet" width="500" height="341" /></a><p class="wp-caption-text">The bottom of the Gram 15-inch – made with POSCO’s &#8216;E-Form&#8217; magnesium alloy sheet</p></div>
<p>&nbsp;</p>
<p>In 2015, POSCO developed the &#8216;E-Form&#8217; magnesium alloy, which significantly increases magnesium’s ability to be molded at room temperature (magnesium is known to have poor forming ability at low temperatures). The alloy was applied to the bottom of the Gram 14-inch and 15-inch.</p>
<p>Instead of stopping with the ‘E-Form’ alloy, POSCO continued to make further improvements and rolled out its &#8216;E-Form Plus&#8217; alloy which demonstrated improved formability. LG Electronics incorporated the use of the alloy into the 13, 14, and 15-inch Gram in 2017, further solidifying their partnership.</p>
<p>The 2017 version of Gram features a battery life of up to 24 hours, a 40% larger cooling fan against heat, a backlit keyboard for enhanced ease of use and dual-channel memory slots for more convenient memory upgrading. In addition to these improvements, the 2017 Gram laptops recorded a lower or equivalent weight compared to the existing models [940g (13.3-inch model), 970g (14.0-inch model) and 1,090g (15.6-inch model)]. The Gram 15-inch won the 2016 iF Design Awards’ Gold Award and a Red Dot Design prize, and was also named the world’s lightest 15.6-inch laptop in the Guinness World Records.</p>
<div id="attachment_10493" style="width: 511px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/lg-gram-magnesium-alloy/posco_content_watermark_645x440_170201_2/" target="_blank" rel="attachment wp-att-10493"><img class="wp-image-10493" src="https://newsroom.posco.com/en//wp-content/uploads/2017/02/POSCO_content_watermark_645x440_170201_2.jpg" alt="POSCO_content_watermark_645x440_170201_2" width="501" height="341" /></a><p class="wp-caption-text">The 2017 LG &#8220;All Day Gram&#8221; (courtesy of LG Electronics’ official blog)</p></div>
<p>&nbsp;</p>
<p>The growth of the entire laptop market is slowing down due to the emergence of smartphones and tablets but ultra-light and slim laptops are enjoying growth at a rate of 15% to 20%, respectively, each year. According to market research firm, Juniper Research, when Intel announced its ultra-light laptop concept in 2011, shipments of ultra-light laptops throughout the world amounted to only 3.7 million units in 2011; but in 2016, they soared to 178 million units. And in 2017, ultra-light laptops are expected to account for 42.7% of the entire laptop market.</p>
<p>By steadily developing customized materials and processing solutions for its customers, POSCO is working to position magnesium alloy sheets as a valuable material for a variety of mobile products.</p>
<p>&nbsp;</p>
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