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		<title>Las Vegas &#8211; Official POSCO Group Newsroom</title>
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            <title>Las Vegas &#8211; Official POSCO Group Newsroom</title>
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				<title>Powering a New Generation of Home Appliances</title>
				<link>https://newsroom.posco.com/en/powering-new-generation-home-appliances/</link>
				<pubDate>Tue, 30 Jan 2018 16:40:50 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Practically everything in the modern home, from the refrigerator to the electric toothbrush, runs on an electric motor. The global market for electric motors is </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">worth tens of billions of dollars</span></a><span style="font-weight: 400;"> and is expected to </span><a href="https://www.grandviewresearch.com/press-release/global-electric-motor-market" target="_blank" rel="noopener"><span style="font-weight: 400;">grow at a CAGR of 4.2 percent from 2017 to 2025</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">The ever-growing demand for electric motors can be attributed to several factors including the growing interest in eco-friendly and fuel-efficient motors and improved living standards in a number of densely-populated countries around the world. Plus, new innovations in home appliances are not only driving the demand for electric motors, it’s changing the way they are shaped, sized and put together. </span></p>
<h2><b>So, how exactly do electric motors work? </b></h2>
<p><span style="font-weight: 400;">An electric motor is in pretty much every electronic appliance. The motor is what turns electricity into mechanical movement. When an electric motor is charged with electricity, the axle, or metal rod turns and creates movement. The motor itself is powered by two opposing magnets &#8211; the permanent magnet and the electromagnet. When electric current is applied to the electromagnet, it pushes against the permanent magnet creating rotary or linear movement.</span></p>
<div id="attachment_13671" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg" target="_blank" rel="noopener"><img class="wp-image-13671" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg" alt="The inside of an electric motor." width="850" height="565" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Motor.jpg 1200w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The inside of an electric motor. (Source: <a href="https://www.stiavelli.com/prds/electromechanical-weg-electric-motors/" target="_blank" rel="noopener">Stiavelli</a>)</p></div>
<p><span style="font-weight: 400;">Many parts of electric motors are made of electrical steel, including the motor core. Electrical steel is an alloy of iron and silicon and can generate various magnetic properties. High-quality electric steel such as </span><a href="https://www.youtube.com/watch?v=h5iMGle5fPc" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO’s Hyper NO</span></a><span style="font-weight: 400;"> will have a small hysteresis curve that minimizes energy loss. POSCO’s technology also reduces core loss by 5 percent as well as motor noise by 5dB. </span></p>
<h2><b>Electric Motors in Home Appliances</b></h2>
<p><span style="font-weight: 400;">Home appliances currently account for about </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">a third of total energy consumption</span></a><span style="font-weight: 400;"> and attribute to </span><a href="http://www.yourhome.gov.au/energy/appliances" target="_blank" rel="noopener"><span style="font-weight: 400;">45 percent</span></a><span style="font-weight: 400;"> of greenhouse gas emissions in an average household. Energy-efficient home appliances are in high demand due to increasingly stricter environmental regulations, consumers’ desire to save on utility bills as well as their desire to lower noise output from appliances such as dishwashers and dryers.</span></p>
<p><span style="font-weight: 400;">In order to maximize energy efficiency, engineers and manufacturers turn to high quality non-oriented electrical steel such as POSCO’s Hyper NO to meet consumer needs.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/h5iMGle5fPc?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/electrical-steel-make-ev-motors/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Why Electrical Steel Can Make All The Difference In EV Motors</b></a></p>
<h2><b>Next Generation of Home Appliances </b></h2>
<p><span style="font-weight: 400;">Aside from traditional home appliances, there is a growing number of innovative, next-generation home appliances that rely on high-quality electric motors for maximum efficiency, cost effectiveness and also range of movement. </span></p>
<p><span style="font-weight: 400;">These days, robots are part of the average household in the form of vacuums, personal home assistants, alarm clocks and more. Unlike traditional home appliances such as refrigerators and washing machines that are stationary, innovative robot appliances move in different directions. This is where actuators come in. Actuators are </span><a href="https://www.wired.com/story/robots-are-fueling-the-silent-ascendance-of-the-electric-motor/" target="_blank" rel="noopener"><span style="font-weight: 400;">electric motors in a gearbox</span></a><span style="font-weight: 400;">, and the gearbox essentially gives electric motors added torque, or rotational force, that allows the robot to move in a variety of directions, including twisting and turning. </span></p>
<div id="attachment_13670" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" target="_blank" rel="noopener"><img class="wp-image-13670" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg" alt="The inside of an electric actuator." width="850" height="511" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator.jpg 932w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-800x481.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Electric-Actuator-768x461.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">Actuators are what propels a variety of movement in robots. (Source: <a href="https://www.motioncontroltips.com/electric-actuators-versatility-in-motion/" target="_blank" rel="noopener">Motion Control Tips</a>)</p></div>
<p><span style="font-weight: 400;">Moreover, engineers are now working with modular actuators to build robotic structures for a greater range of movement, speed and positions through segmented parts. Highly efficient, relatively low-cost and diverse actuators are coming together with AI sensors, voice recognition and smart controllers to breed a new generations of home appliances. </span></p>
<p><span style="font-weight: 400;">There are </span><a href="https://clr.es/blog/en/electrical-actuators-robotics/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 different types of actuators</span></a><span style="font-weight: 400;"> based on how they are powered, and electrical actuators are most commonly found in home applications. Compared to the other types of actuators, electric actuators have lower speed and power, but are easy to install and control. Because they are often modular and can be applied for customized purposes, the resulting robots have a great range of motion to fit the new roles home robots are taking on. </span></p>
<h2><b>Examples of Applications in the home</b></h2>
<p><span style="font-weight: 400;">Here are some of the latest robots for the home that require advanced electric actuators and are changing the way people think of home appliances. </span></p>
<h3><b>Aeolus Bot</b></h3>
<p><span style="font-weight: 400;">The prototype for the </span><a href="https://aeolusbot.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Aeolus Bot</span></a><span style="font-weight: 400;"> was </span><a href="https://www.cnet.com/news/aeolus-is-the-smart-home-robot-of-my-dreams/" target="_blank" rel="noopener"><span style="font-weight: 400;">introduced at this year’s Consumer Electronics Show</span></a><span style="font-weight: 400;"> (CES) in Las Vegas. The robot can move around the nooks and crannies of the home learning different objects and places with its smart software. It can also retrieve different objects and clean the house using other home appliances. </span></p>
<div id="attachment_13669" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" target="_blank" rel="noopener"><img class="wp-image-13669 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg" alt="An Aeolus Bot grabbing a can of coke for a person." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot.jpg 850w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Aeolus-Bot-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Aeolus Bot responds to voice commands. (Source: <a href="http://unboxholics.com" target="_blank" rel="noopener">Unbox Holics</a>)</p></div>
<p><span style="font-weight: 400;">Not only that, Aeolus also has Amazon’s Alexa software, recognize its owner’s face and can alert family members of any disturbances. </span></p>
<h3><b>Sony Aibo</b></h3>
<p><span style="font-weight: 400;">Sony’s Aibo looks and moves like a dog. With its voice recognition software it can respond to commands, recognize faces and perform tricks. Although the furless bot may not be able to swim or jump the fence, it can pick up a objects, sit, roll over and move much more dynamically than other home robots. </span></p>
<div id="attachment_13673" style="width: 860px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo.jpg" target="_blank" rel="noopener"><img class="wp-image-13673" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg" alt="A person holding hands with the Sony Aibo." width="850" height="478" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Sony-Aibo-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a><p class="wp-caption-text">The Sony Aibo can do simple tricks on command. (Source: <a href="https://www.theverge.com/2018/1/11/16876086/sony-aibo-hands-on-video-ces-2018" target="_blank" rel="noopener">The Verge</a>)</p></div>
<p><span style="font-weight: 400;">The changing face (and shape) of home appliances is putting actuators to full use with their wide range of movement, speed and positions. Highly-efficient electric motors and actuators will continue to be in high demand as new innovations in home appliances and robots keep rolling out. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.ge.com/reports/future-home-robotics-capable-personable-cute/" target="_blank" rel="noopener"><span style="font-weight: 400;">GE Reports</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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					<item>
				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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				<title>6 Cities On the Road to a Driverless Future</title>
				<link>https://newsroom.posco.com/en/6-cities-road-driverless-future/</link>
				<pubDate>Tue, 12 Dec 2017 20:49:29 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Fully automated cars have yet to hit the streets in significant numbers. However, improvements are being made every day, and there are cities globally that]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Fully automated cars have yet to hit the streets in significant numbers. However, improvements are being made every day, and there are cities globally that have already embraced the technology. Experts agree that autonomous transportation will prove especially useful when combined with ride-hailing services, and if the two develop concurrently, it could lead to a decrease in car ownership as well as a solution to the problems of urban mobility faced by major cities today.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p>However, implementing autonomous transportation systems is no easy task, from perfecting the technology to sorting out legal matters. Take a look at these 6 early-adapting cities around the world that have embarked on the road to driverless transportation systems.</p>
<h2><b>Singapore</b></h2>
<p><span style="font-weight: 400;">Last year, the city-state became the first in the world to launch an automated taxi service. While many companies such as Uber have been testing driverless taxi systems, no one has launched a working model yet. Singapore’s autonomous taxi service launched by </span><a href="http://www.nutonomy.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">nuTonomy</span></a><span style="font-weight: 400;"> only has six cars, but the company has plans to have a full fleet of driverless taxis on Singapore roads by 2018. For now, the fleet consists of </span><a href="https://www.bloomberg.com/news/articles/2016-08-25/world-s-first-self-driving-taxis-debut-in-singapore" target="_blank" rel="noopener"><span style="font-weight: 400;">modified Renault Zoe and Mitsubishi i-MiEV electrics</span></a><span style="font-weight: 400;"> that have an emergency driver at the wheel and researchers who ride in the back to gather data. The service is expected to drastically reduce the number of vehicles on Singapore’s congested roads.</span></p>
<div id="attachment_13360" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi.jpg" target="_blank" rel="noopener"><img class="wp-image-13360 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-1024x576.jpg" alt="A man is opening the door to one of nuTonomy’s autonomous taxis in Singapore." width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Singapore-Autonomous-Taxi-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Singapore is the first city in the world to have a running autonomous taxi service. (Source: <a href="https://www.autoevolution.com/news/first-operational-self-driving-taxi-goes-live-in-singapore-nutonomy-created-it-110647.html" target="_blank" rel="noopener">Auto Evolution</a>)</p></div>
<h2><b>Los Angeles</b></h2>
<p><span style="font-weight: 400;">After much delay, city officials finally made it legal to test driverless vehicles in L.A. this year, and by 2020, the city could have fully autonomous vehicles operating on its roads. So far, 43 companies such as General Motors, Apple and Uber have testing permits in California, which means that a driver must be at the wheel, prepared to take over in case of an emergency. The Department of Motor Vehicles will finalize the rules and regulations surrounding autonomous vehicle testing in 2018. Autonomous transportation is a sector that will continue to generate much investment, and L.A. was already losing business to other cities in the U.S. due to its regulatory restrictions. With the new guidelines in place, the city can expect to be bustling with startup activity and innovative solutions to its transportation challenges.</span></p>
<div id="attachment_13356" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A..jpg" target="_blank" rel="noopener"><img class="wp-image-13356 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-1024x653.jpg" alt="An electric, autonomous vehicle on California Street" width="640" height="408" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-1024x653.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-800x510.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Car-in-L.A.-768x489.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">For now, L.A. law requires drivers at the wheel of every autonomous vehicle. (Source: <a href="http://www.latimes.com/business/la-fi-hy-dmv-driverless-rules-20160920-snap-story.html" target="_blank" rel="noopener">Los Angeles Times</a>)</p></div>
<h2><b>Munich</b></h2>
<p><span style="font-weight: 400;">Germany is home to the most advanced automakers in the world, and in August 2017, German lawmakers drew up the guidelines for operating autonomous vehicles. Under the new guidelines, all autonomous vehicle software must be programmed in such a way that human life will be protected at any cost, over animals and property. Germany’s Transportation Ministry is the first in the world to draw up such guidelines for automated driving, and wide-implementation of autonomous transportation is expected to follow, starting with Munich.</span></p>
<div id="attachment_13358" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300.jpg" target="_blank" rel="noopener"><img class="wp-image-13358 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-1024x768.jpg" alt="The INNOVIA APM 300 waiting to transport passengers at Munich Airport." width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-1024x768.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/INNOVIA-APM-300-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Munich Airport now provides autonomous shuttle services between Terminal 2 and a satellite facility. (Source: <a href="http://ir.bombardier.com/en/press-releases/press-releases/63131-bombardier-s-innovia-apm-300-automated-people-mover-system-enters-service-at-munich-airport" target="_blank" rel="noopener">Bombardier</a>)</p></div>
<p><span style="font-weight: 400;">Recently, Munich Airport launched an autonomous shuttle service that links Terminal 2 to a new infield satellite facility with an underground train. The trains are called INNOVIA Automated People Mover (APM) 300 and were built by </span><a href="http://www.bombardier.com/en/home.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Bombardier</span></a><span style="font-weight: 400;">. The train tunnel is </span><a href="https://www.munich-airport.com/munich-s-airport-subway-successfully-first-trip-341717" target="_blank" rel="noopener"><span style="font-weight: 400;">382 meters</span></a><span style="font-weight: 400;"> and will have the capacity to move </span><a href="https://www.intelligenttransport.com/transport-news/18985/automated-people-mover-system-munich-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">10,900 passengers</span></a><span style="font-weight: 400;"> every hour in either direction. </span></p>
<h2><b>Las Vegas</b></h2>
<p><span style="font-weight: 400;">Las Vegas is another early-adapting city with plans to have autonomous transportation up and running throughout the entire city. However, the city’s first attempt at automated transportation ended badly when their automated shuttle bus collided with a semi-truck less than 2 hours after its debut. The cause of the accident was a delivery truck that backed into the bus. The shuttle was equipped with LiDAR sensors to map the roads. It was also fitted with cameras to identify obstacles on its path, and GPS locators for operators to locate the shuttle’s location. Despite the advanced systems, the city learned the hard way it cannot control what others do on the roads.</span></p>
<div id="attachment_13359" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus.jpg" target="_blank" rel="noopener"><img class="wp-image-13359 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-1024x410.jpg" alt="Las Vegas’ autonomous bus and a truck were involved in a minor accident." width="640" height="256" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-1024x410.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-800x320.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus-768x307.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Las-Vega-Autonomous-Bus.jpg 1280w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">The truck hit the autonomous bus that didn’t have the ability to reverse. (Source: <a href="https://www.mbtmag.com/news/2017/11/self-operating-shuttle-bus-crashes-after-las-vegas-launch" target="_blank" rel="noopener">MBTMag</a>)</p></div>
<h2><b>China’s Zhuzhou City</b></h2>
<p><span style="font-weight: 400;">Many good things are happening in China in terms of autonomous transportation. Recently in Zhuzhou, an autonomous, caterpillar-like bus was spotted. The Autonomous Rail Rapid Transit (ART), was developed by </span><a href="http://www.crrcgc.cc/en/g5141.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">CCRC</span></a><span style="font-weight: 400;">, a Beijing-based company that deals with the supply of rail transit equipment. It moves along Zhuzhou roads via sensors and can travel up to </span><a href="https://www.curbed.com/2017/11/6/16614986/zhuzhou-china-art-rail-bus" target="_blank" rel="noopener"><span style="font-weight: 400;">70km per hour</span></a><span style="font-weight: 400;"> on its electric batteries and is expected to cut carbon emissions and ease traffic congestion.</span></p>
<div id="attachment_13357" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit.jpg" target="_blank" rel="noopener"><img class="wp-image-13357 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-1024x683.jpg" alt="The ART in the middle of the road in Zhuzhou, China." width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit-768x512.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/12/Autonomous-Rail-Rapid-Transit.jpg 1200w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">The ART looks like a cross between a bus and a train and glides through the city using sensors. (Source: <a href="https://www.curbed.com/2017/11/6/16614986/zhuzhou-china-art-rail-bus" target="_blank" rel="noopener">Curbed</a>)</p></div>
<h2><b>London</b></h2>
<p><span style="font-weight: 400;">In September, the UK’s first driverless bus was tested in London’s Olympic Park. Interestingly, residents, visitors and tourists were invited to take part in the test runs throughout the month of September, free of charge. Like other autonomous buses, this electric bus navigates the roads via sensors, cameras and GPS maps. So far, the tests have been successful and the city hopes to implement the buses throughout the city in the near future. Take a look at some of the initial reactions.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/accbPm_ecLQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Going into 2018, companies such as Uber, General Motors and BMW are expected to continue investing in autonomous vehicles and ride-sharing services. As more and more cities fine-tune their regulations and guidelines surrounding such modes of transportation, the world should see driverless transportation options pop up in more places, with fewer errors, providing more sustainable transportation systems. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="http://www.businessinsider.com/google-driverless-car-history-photos-2016-10/#google-launched-its-self-driving-car-project-in-2009-under-the-leadership-of-sebastian-thrun-a-stanford-university-professor-who-is-lauded-as-the-founder-of-the-autonomous-car-while-at-google-thrun-led-several-projects-at-googles-x-research-lab-including-google-glass-and-street-view-thrun-has-since-left-google-and-is-now-the-founder-of-education-startup-udacity-1" target="_blank" rel="noopener">Business Insider</a>. </span></p>
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				<title>New Technologies &#038; Evolving Industries at CES 2017</title>
				<link>https://newsroom.posco.com/en/smart-energy-smart-tech-ces-2017/</link>
				<pubDate>Tue, 10 Jan 2017 11:00:01 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[If you expected the Consumer Electronics Show (CES) to be all about TVs, PCs, and connected homes, you might be in for a surprise. Now in its 50th year, CES]]></description>
																<content:encoded><![CDATA[<p>If you expected the Consumer Electronics Show (CES) to be all about TVs, PCs, and connected homes, you might be in for a surprise. Now in its 50<sup>th</sup> year, CES decided to expand its Marketplaces and showcase new technologies in <a href="http://www.ces.tech/Show-Floor/Marketplaces/Smart-Energy">Smart Energy</a> and <a href="http://www.ces.tech/Show-Floor/Marketplaces/Sleep-Tech">Sleep Tech</a> – two areas where POSCO has also been working to advance its own steel technology.</p>
<p>While the Smart Energy Marketplace featured innovative products that provide electricity in more sustainable ways, the Sleep Tech Marketplace showcased exciting sleep-related technologies aimed at improving health through better sleep. Check out some of the recent advancements below and let us know what you think!</p>
<p>&nbsp;</p>
<p><strong>The Smart Energy Marketplace: Cleaner &amp; Sustainable Electricity </strong></p>
<p>As they do every year, tech giants and startups used CES to debut their new products and ideas. Just when it seemed that the market was saturated with enough cool floating Bluetooth speakers and mobile charging cases, CES 2017 took it to another level with new solar-powered gadgets.</p>
<ul>
<li>Designed by Lemon Technology, <a href="http://www.lemon-california.com/">The California Roll</a> is the first solar-powered, waterproof speaker. It lasts up to 20 hours with only 7 hours of sunlight, includes voice recognition capabilities, and uses NFC to offer a faster and more reliable connection with less energy consumption. Because it is waterproof, the California Roll is good to go, rain-or-shine.</li>
<li>When your smartphone battery dies, <a href="http://ipowerup.com/">iPowerUp</a> is a case that can recharge the phone from solar cells located on the back. Its solar panels store energy and then charge your phone when an outlet is unavailable.</li>
</ul>
<p>POSCO’s work in developing smart energy technology can be seen in the World Premium Product, <a href="https://newsroom.posco.com/en/poscos-posmac-leads-new-generation-specialized-steel/">PosMAC</a> (POSCO Magnesium Aluminum alloy Coating). Solar cells need to be installed with materials that are both lightweight and sturdy enough to withstand the elements. PosMAC is uniquely suited for <a href="https://newsroom.posco.com/en/solar-energy-development-key-future-energy/">solar energy development</a> because it is durable, light weight, and non-corrosive.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/YZHMRDeuDa0?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>&nbsp;</p>
<p><strong>The Sleep Tech Marketplace: Better Sleep &amp; Improved Health </strong></p>
<p>Trouble sleeping? CES showcased a possible solution at its Sleep Tech Marketplace. In its first year, the marketplace showcased several products that help regulate your body’s circadian rhythm and provide a more peaceful sleep.</p>
<ul>
<li>If noises are keeping you up at night, <a href="http://www.meetnightingale.com/">Nightingale</a> is a device that plugs into an outlet and masks common indoor and outdoor noises that can disrupt sleep patterns by adding ambient sounds, called “sound blankets.” Two speakers placed in two different units in a room utilize the walls to reflect sound and blend it into the background.</li>
<li><a href="http://m.pegasiglass.com/en/about.html">PEGASI Smart Sleep Glasses</a> solves a series of sleep related issues by generating lights of specific wavelengths to stimulate the suprachiasmatic nucleus on the hypothalamus, which controls the circadian rhythms that help regulate sleeping patterns.</li>
</ul>
<p>POSCO has also been working to develop technologies that can help regulate sound for more peaceful sleep. <a href="https://newsroom.posco.com/en/tag/posco-poscozy/">PosCoZy</a> was designed to provide a more peaceful and quieter living experience through a flooring system that can greatly reduce impact noise between floors in apartment buildings and offices. PosCoZy’s manganese Z-clips’ resistance to vibrations are 4x higher than regular steel. What’s more, PosCoZy helps reduce the sound of typical walking from 50 decibels to just 40dB, while impact sounds are lowered from 58dB to 38dB. That means you can sleep through the night without hearing the party going on upstairs.</p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/4072k-S3nB4?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p style="text-align: left;">Bigger and bolder than ever before, CES 2017 took great strides with new marketplaces, including the smart energy and sleep tech industries. POSCO continues to develop pioneering solutions alongside these breakthrough innovations as well to find advanced solutions for the 21<sup>st</sup> century.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>.</strong></p>
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