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		<title>Green Steel &#8211; Official POSCO Group Newsroom</title>
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            <title>Green Steel &#8211; Official POSCO Group Newsroom</title>
            <link>https://newsroom.posco.com/en</link>
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        <currentYear>2019</currentYear>
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		<description>What's New on POSCO Newsroom</description>
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				<title>[worldsteel] Revolution at the Heart of Green Steelmaking</title>
				<link>https://newsroom.posco.com/en/green-steelmaking/</link>
				<pubDate>Thu, 25 Jul 2019 21:00:13 +0000</pubDate>
				<dc:creator><![CDATA[Rachel Mostyn]]></dc:creator>
						<category><![CDATA[Industry Report]]></category>
		<category><![CDATA[Green Steel]]></category>
		<category><![CDATA[Green With POSCO]]></category>
		<category><![CDATA[HYBRIT]]></category>
		<category><![CDATA[SteelSaveEarth]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[worldsteel]]></category>
									<description><![CDATA[Steel is a unique material. Once it is made it can be used and recycled indefinitely. It is one of the most sustainable material, especially when considering]]></description>
																<content:encoded><![CDATA[<p>Steel is a unique material. Once it is made it can be used and recycled indefinitely. It is one of the most sustainable material, especially when considering its entire life cycle. Nonetheless, with climate change being the biggest global concern, the reduction of CO<sub>2</sub> from steel production is a major priority, and it should be. That&#8217;s why many steel companies are zeroing in on the effort to innovate their technology towards this direction.</p>
<p>In this instance, HYBRIT, a ground-breaking initiative in Sweden, is making bold moves to replace the coke, the standard material used for current steelmaking – with hydrogen produced from renewable electricity.</p>
<p>If successful, HYBRIT will dramatically transform the traditional landscapes of steelmaking, according to the worldsteel. Taking a step towards the future of zero environmental impact, POSCO Newsroom presents worldsteel, “Revolution at the heart of green steelmaking.”</p>
<hr />
<p><b>A low-carbon pilot steel production facility in northern Sweden could drastically reduce the industry’s carbon emissions.</b></p>
<p>In June 2018, a symbolic ground-breaking ceremony took place at the site of a pilot steel plant in Luleå, Northern Sweden. It marked the start of a project which is hoped will eventually lead to a revolution in steelmaking – the reduction of the factory’s carbon emissions to virtually nil.</p>
<p>The project, called HYBRIT – HYdrogen BReakthrough Ironmaking Technology – aims to replace the coke that is traditionally used in steelmaking with hydrogen produced from renewable electricity. Both coke and hydrogen can be used as a reducing agent to remove impurities from iron ore. In traditional steelmaking, the carbon in coke reacts with the oxygen in iron ore to form carbon dioxide. If hydrogen is used instead of coke then it reacts with the oxygen in iron ore to form…water vapour.</p>
<p><i>“Sweden has good access to renewable electricity, easy access to water, Europe’s highest-quality iron ore, and a specialised, innovative steel industry”<br />
– Mårten Görnerup, CEO of HYBRIT</i></p>
<p>Those involved in the project believe it has the potential to significantly decarbonise the steel industry in Sweden and elsewhere. Indeed, the steel industry as a whole has been continually striving to improve the efficiency of its processes, and producing a tonne of steel now takes 40% of the energy it required in 1960.</p>
<p><iframe src="https://www.youtube.com/embed/zap__KqJFq8" width="960" height="540" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>HYBRIT is a joint venture between SSAB, the largest steel producer in the Nordics, LKAB, Europe’s largest iron ore producer, and Vattenfall, one of Europe’s largest electricity producers. If the project is successful, it has the potential to reduce Sweden’s total carbon dioxide emissions by 10 percent, and Finland’s by seven percent.</p>
<p>Mårten Görnerup, CEO of the joint venture company, explains the project timeline: “A pre-feasibility study began in 2016 and now we are building the pilot plant and will run tests between 2020 and 2024.</p>
<p>“By 2028, we will scale up to a demonstration plant which will run as an industrial facility operating 24/7 for months. All being well, the goal is to have an industrial process in place by 2035.”</p>
<div id="attachment_18180" style="width: 970px" class="wp-caption alignnone"><img class="size-full wp-image-18180" src="https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-HYBRIT-groundbreaking-HR.png" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-HYBRIT-groundbreaking-HR.png 960w, https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-HYBRIT-groundbreaking-HR-640x360.png 640w, https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-HYBRIT-groundbreaking-HR-800x450.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-HYBRIT-groundbreaking-HR-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" /><p class="wp-caption-text">▲ The symbolic groundbreaking for the HYBRIT project, which could significantly lower steel-making’s carbon footprint</p></div>
<p>&nbsp;</p>
<h2><strong>l Right Place, Right Time</strong></h2>
<p>Currently, the majority of hydrogen is produced through a process called steam reforming, which involves using high temperature steam to extract hydrogen from natural gas, a fossil fuel. What is special about the HYBRIT process is that all the hydrogen is obtained by passing an electric current through water in what is called electrolysis. Although this is energy intensive, if the required electricity can be sourced renewably then the carbon emissions in the whole process are negligible.</p>
<p>Sweden was therefore an ideal location for HYBRIT due to a combination of factors. “Sweden has good access to renewable electricity, easy access to water, Europe’s highest-quality iron ore, and a specialised, innovative steel industry,” says Gornerup. “The signing of the Paris Agreement and the decision in the national parliament that Sweden would phase out fossil fuels for electricity production by 2045 means the timing is also perfect.”</p>
<p>The plant will be used to run experimental campaigns to find the optimum conditions for reduction. The work will give a clearer understanding as to what happens within an interconnected industrial system and how to achieve an efficient production process.</p>
<p>Martin Lindqvist, President and CEO of SSAB, adds: “HYBRIT is a significant part of the road towards SSAB’s sustainability goals, and the report from the pre-feasibility study shows not only that is it possible to carry out this initiative, but it can also create exciting future opportunities for us as a company. We want to be part of the solution to the problem of climate change.”</p>
<div id="attachment_18181" style="width: 970px" class="wp-caption alignnone"><img class="size-full wp-image-18181" src="https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-hydropwer-letsi-vattenfall-HR.png" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-hydropwer-letsi-vattenfall-HR.png 960w, https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-hydropwer-letsi-vattenfall-HR-640x360.png 640w, https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-hydropwer-letsi-vattenfall-HR-800x450.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2019/07/960-x-540_worldsteel-hydropwer-letsi-vattenfall-HR-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" /><p class="wp-caption-text">▲ Vattenfall operates a number of hydropower facilities</p></div>
<p>&nbsp;</p>
<h2><strong>l Counting the Cost</strong></h2>
<p>HYBRIT has been extensively supported by the Swedish government and in June, received the largest ever financial contribution from the Swedish Energy Agency for a pilot project – a total of 528m Swedish krona, equivalent to €51.3m.</p>
<p>While initial research suggests HYBRIT’s production costs will be around 20 to 30 per cent greater than traditional steelmaking processes, that gap is expected to shrink over time, with the potential for increasing costs for carbon dioxide emissions through the European Union Emissions Trading System, and an expected decline in the cost of renewable energy.</p>
<p>If HYBRIT is successful, the implications for the future of steelmaking globally could be significant. Görnerup concludes: “We are entering a new era for the steelmaking industry. Of course, the technology requires large amounts of cheap renewable electricity, which today is not available in all parts of the world. But reducing iron ore without using coking coal would be a massive shift in the industry and have major positive implications in our fight against global climate change.”</p>
<p>For more information visit hybritdevelopment.com<br />
Images: Hybrit Development, SSAB, Vattenfall<br />
Video: SSAB</p>
<hr />
<p><i>The original content published on the worldsteel&#8217;s &#8216;Our Stories&#8217; section is available at: <a href="https://stories.worldsteel.org/innovation/sustainability-fossil-free-steel-factory/" target="_blank" rel="noopener">https://stories.worldsteel.org/innovation/sustainability-fossil-free-steel-factory/</a></i></p>
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				<title>Hearing from Professor Sisodia: POSCO, A Firm of Endearment</title>
				<link>https://newsroom.posco.com/en/hearing-from-professor-sisodia-posco-a-firm-of-endearment/</link>
				<pubDate>Fri, 08 Feb 2013 00:00:35 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Achievement Share]]></category>
		<category><![CDATA[Bentley University]]></category>
		<category><![CDATA[Conscious Capitalism]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Green Business]]></category>
		<category><![CDATA[Green Life]]></category>
		<category><![CDATA[Green Steel]]></category>
		<category><![CDATA[Low-carbon Green Growth]]></category>
		<category><![CDATA[Paul Gauguin]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Que Sommes Nous]]></category>
		<category><![CDATA[Rajendra Sisodia]]></category>
		<category><![CDATA[SPICE]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[Venons Nous]]></category>
									<description><![CDATA[‘D&#8217;où Venons Nous? Que Sommes Nous? Où Allons Nous?’ is a remarkable yet darkly profound piece of work by a famous French artist, Paul Gauguin,]]></description>
																<content:encoded><![CDATA[<div id="attachment_706" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2013/02/317135363_4ec9cd8174.jpg"><img class="size-full wp-image-706 " src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/317135363_4ec9cd8174.jpg" alt="" width="500" height="187" /></a><p class="wp-caption-text">D&#8217;où Venons Nous? Que Sommes Nous? Où Allons Nous? by Paul Gauguin<br />Photo By: <a href="http://www.flickr.com/photos/markart/317135363/" target="_blank">Mark Barry</a></p></div>
<p>‘D&#8217;où Venons Nous? Que Sommes Nous? Où Allons Nous?’ is a remarkable yet darkly profound piece of work by a famous French artist, Paul Gauguin, completed in midst of his suicidal urge. The translation goes, <strong>&#8216;Where do we come from? Who we are? Where are we going?&#8217;</strong></p>
<div id="attachment_726" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2013/02/7299202480_e0cd1929ce.jpg"><img class="size-full wp-image-726" src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/7299202480_e0cd1929ce.jpg" alt="" width="500" height="375" /></a><p class="wp-caption-text">By: <a href="http://www.flickr.com/photos/fibonacciblue/7299202480/" target="_blank">Fibonacci Blue</a></p></div>
<p>About a century later, the world faced a time that begged the exact question asked by Gauguin. In 2008, we witnessed the fall of Subprime Mortgage, resulting in unprecedented economic doom, and the world fell in despair and discerning critics were rampant.</p>
<div id="attachment_722" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2013/02/4696972741_ab74d60be4.jpg"><img class="size-full wp-image-722 " src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/4696972741_ab74d60be4.jpg" alt="" width="500" height="331" /></a><p class="wp-caption-text">The Wizard of Oz By: <a href="http://www.flickr.com/photos/wistfulmactavish/4696972741/" target="_blank">Wistful ~</a></p></div>
<p>Economist magazine, Financial Times wrote that “The experiment for the practice of Neo capitalism has utterly failed.” A famous journalist, Martin Wolf alluded to the classic quote from the Wizard of Oz, “I’ve a feeling we’re not in Kansas anymore,” as he announced,<strong> “The future we’ll face would be totally different from the last 30 years we’ve enjoyed.”</strong></p>
<p>&nbsp;</p>
<p><span style="color: #0074ba; font-size: medium;"><strong><em>If so, what lies in the future for Capitalism? How then, should companies exactly go about their new attempt in what approach?</em></strong></span></p>
<p>Professor Rajendra Sisodia from Bentley University in US provides possible solutions to the above challenge, in his recent book, Firm of Endearment.</p>
<p><img class="size-full wp-image-713 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/conscious_capitalism.jpg" alt="conscious_capitalism" width="650" height="365" srcset="https://newsroom.posco.com/en/wp-content/uploads/2013/02/conscious_capitalism.jpg 650w, https://newsroom.posco.com/en/wp-content/uploads/2013/02/conscious_capitalism-640x360.jpg 640w" sizes="(max-width: 650px) 100vw, 650px" /></p>
<p>[box]</p>
<p style="text-align: center;"><strong>Rajendra Sisodia</strong></p>
<p><img class="aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/874-04-시소디어교수-230x300.jpg" alt="Rajendra Sisodia" width="230" height="300" /></p>
<p>A frequent and popular keynote speaker, Raj has made nearly 500 presentations at leading universities, corporations, non-profits and other organizations around the world.</p>
<p>He earned a Ph.D. in Marketing and Business Policy from Columbia University. A founding member of the Conscious Capitalism movement, Raj Sisodia is Professor of Marketing at Bentley University and co-founder and Chairman of the Conscious Capitalism Institute.</p>
<p>Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of the “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011</p>
<p>[/box]</p>
<p>&nbsp;</p>
<p>Sisodia coins the expression, <strong>“Conscious Capitalism”</strong> in his new book, Conscious Capitalism: Liberating the Heroic Spirit of Business, January 2013 from Harvard University Press. “Conscious Capitalism” is a concept that defines a phenomenon where companies contribute to extraction of social values, simultaneously strengthening the companies’ competitiveness.</p>
<p><img class="aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/spice.jpg" alt="spice" width="650" height="365" /></p>
<p>SPICE is an acronym for ‘Society,’ ‘Partner,’ ‘Investor,’ ‘Customer,’ and ‘Employee,’ which Sisodia suggested to explain a supposition that sums up companies’ stakeholders. Sisodia avers that a positive synergy between the SPICE elements will result in becoming a firm of endearment as all exquisite dishes require ambrosial spices.</p>
<p><span style="color: #3366ff;">**POSCO is currently operating a “SPICEE Model,” in which we added another element, ‘Environment,’ considering the nature of being a steel industry.</span></p>
<p>&nbsp;</p>
<p>“Firms of endearment aim for the highest, while positively contributing to the world with an honest generosity. These companies then will ultimately transform the world we’ll face a decade later, and will elevate humanity’s physical/mental health and material prosperity,” said Sisodia, as he backed his prediction with precedents of Google and Southwest Airlines. Included in examples to support Sisodia’s argument is POSCO’s accompanied growth with other firms who were mentioned previously and our environmental management. Let’s listen to what Sisodia has to say about this.</p>
<p><img class="size-full wp-image-715 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/logos.jpg" alt="logos" width="650" height="147" /></p>
<p><img class="size-full wp-image-717 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2013/02/POSCO_Sisodia_001.jpg" alt="POSCO_Sisodia_001" width="650" height="488" /></p>
<p>[box]</p>
<p><span style="color: #0074ba;"><strong>“POSCO boasts an impressive relationship with stakeholders. Especially, one must take a close look at POSCO’s activities concerning the supplying companies. From 2004, POSCO has not only been steadily following the payment term for all supplying companies, but also introduced a policy of giving full payment in cash within three business days. Through this, POSCO is helping the financial flexibility of the partner to pay for its own supplying company directly on time. This sequence can bring a huge change to the business environment as a whole internationally.”</strong></span></p>
<p><span style="color: #0074ba;"><strong> </strong></span></p>
<p><span style="color: #0074ba;"><strong>“Conscious Firms will invest in their supplying companies in order for them to grow, as POSCO is providing long-term specific support for its supplying company to eventually become a world-class corporation. POSCO’s support includes areas in technology, financial, human capital, on top of which POSCO is currently operating 67 programs as of June 2012.”</strong></span></p>
<p><span style="color: #0074ba;"><strong> </strong></span></p>
<p><span style="color: #0074ba;"><strong>“POSCO is also advancing “PCP Policy for Supplying Company” to those that satisfied high scores in their technology, reduction of production costs, sustainability, and obedience of payment terms. The certified supplying company will be provided a negotiation preference, along with exemption of various subsidies, invitation to foreign steel industries, and opportunities to be involved in POSCO’s education/training program.”</strong></span></p>
<p><span style="color: #0074ba;"><strong> </strong></span></p>
<p><span style="color: #0074ba;"><strong>“In 2004, POSCO became Korea’s first to adopt the “Achievement Share” model to one of its supplying companies. As a result, total of 456 partner firms received about $7000 USD for the anticipated achievement that would result from such revolutionary step until December 2012. Moreover, the “Achievement Share” model has expanded its sphere to more supplying companies as targets.”</strong></span></p>
<p><span style="color: #0074ba;"><strong> </strong></span></p>
<p><span style="color: #0074ba;"><strong>“Low-carbon Green Growth” is a huge challenge to a company like POSCO, especially. The reason lies behind the fact that POSCO produces vast amount of carbon-dioxide through its massive use of energy. Hence, POSCO must have had to put tremendous efforts to transform this risk into a new, positive opportunity. Today POSCO has internationally announced its aim to become world’s leader in global green growth, and the company is indeed propelling fiercely with various strategies concerning carbon management. To my observation, the spirit of Green Steel, Green Business, and Green Life in POSCO’s future outlook seems clear.”</strong></span></p>
<p>[/box]</p>
<p>&nbsp;</p>
<p>That was just a bit of introduction to Sisodia’s insight to POSCO. How was it? We hope you enjoyed this new outlook on POSCO by a foreign scholar. With these encouraging words of Sisodia and perhaps our hard work so far to result in such impressive achievements, POSCO will try our best to become a “Firm of Endearment.” In the effort, we plan to share and create common values with the society, our customers, partners, employees, the environment, and all our stakeholders. We hope that you may be excited to expect an even more improved POSCO in the future with generous and hopeful eyes.</p>
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