POSCO-America TSC (Technical Service Center) is strengthening its technical services and solution-based marketing support for its US and Mexican clients. The company opened last year with two offices in Mexico City, the capital and largest city in Mexico; and Birmingham, Alabama. Past January, it opened one more place of business in Houston, Texas. Based in these three cities, POSCO-America TSC is engaging in technical services and EVI (Early Vendor Involvement) activities for its clients in North and Central America, in which automotive and energy steel products are in high demand. Mexico is a global automotive industry hub. World’s top-notch automakers such as Nissan, GM and Volkswagen have active business operations in the country.

POSCO-America TSC Mexico City is currently focusing on automotive industry, providing technical services while working hard to develop new clients. It is also pursuing a certificate in automotive steel products. In an effort to increase the sales of steel products produced by POSCO and its local sales unit, POSCO-Mexico, the company is exchanging information with local processing centers and distribution corporations. POSCO-America TSC is scheduled to open a new business operation in Detroit, Michigan, within this year. Many global automobile manufacturers have headquarters and R&D centers in the city. Once it is opened, the Detroit office will dedicate itself to providing technical services for car companies in North America, as POSCO-America TSC Birmingham does.

Houston along with Scotland’s Aberdeen are two of the global energy industry hubs.  Located in Houston are companies from various sectors of the energy industry, such as Exxon Mobil, Shell, EPC (Engineering, Procurement & Construction) corporations and equipment fabricators. For this reason, POSCO-America TSC Houston is striving to get information about new business opportunities, by engaging closely with its key clients. As a result of all these efforts, POSCO-America TSC successfully signed a contract to supply GI (galvanized steel) products to a major US truck maker. Upon hearing that the GI materials the truck maker had been supplied were often flawed, POSCO-America TSC proposed a solution, in an effort to win trust from the company (and it worked perfectly!). The employees of POSCO-America TSC Mexico City demonstrate a high level of satisfaction with their everyday lives, due much to mild climate and friendly locals.

In addition, they take a great pride in representing POSCO’s automotive and energy steel business in the country with great growth potential. Living up to the motto, ‘POSCO the Great’, all the employees of POSCO-America TSC will enhance its efforts to provide its clients with upgraded technical services and solution-based marketing support. In addition to pursuing a certificate in automotive steel products, POSCO-America TSC will seek to strengthen partnership with key clients through more frequent contact with them. The company also plans to form a consultative group with local manufacturers, to improve the quality of its products.

In April, POSCO held ‘Tech Day’ events at the headquarters of global car manufacturers in Detroit. The events introduced POSCO’s superb global network, steel technology, and value chain. I personally visited the scenes, which was a great opportunity to witness POSCO’s competence in promoting its cutting-edge technologies and positive reactions from the clients. As one of ‘Hello, POSCO’ global storytellers, I would like to share the enthusiasm I could feel from Tech Day.

Visiting global carmakers to demonstrate POSCO’s cutting-edge technologies

From 2009 to 2012, POSCO held Tech Day events in Japan and Europe, visiting major players in car manufacturing industry. We presented our high-quality products and efficient line of production to Toyota, Honda, Renault, Nissan, Suzuki, Fiat, Mitsubishi, and Mazda.

For this year, POSCO, POSCO SS, POSCO Chemtech, POSCO AST and five automobile parts partners from Korea joined Tech Day events at development facilities of GM, Ford, and Chrysler in Detroit. POSCO displayed high functional steel, ultra high strength steel, hot press forming steel, PosM Steel, EVI & PBC-EV, Magnesium, technical services and automotive parts.

POSCO was able to deliver comprehensive presentations, introducing the world’s leading steel company’s value chain for manufacturing automotive parts. From the basic research undertaken by POSTECH to joint venture with POSCO Family affiliates, our firm partnership of manufacturing high-quality car parts was explained to the global carmakers with visual materials, parts samples and an electric vehicle body concept model.

POSCO Tech Day receives highly positive responses

I heard that POSCO had expected about 900 visitors for the three-day tour but in the end, we greeted more than 1,800 people who shared their positive reviews on our products and vigorous commitment. Notably, the guests’ interests were focused on the ‘third-generation AHSS development,’ designed for lightweight vehicles. They also praised POSCO’s unique concept models of high-intensity steel products such as GI 1500MART and 340ES.

Personally, I think the zenith of POSCO’s Tech Day events held in this year was the announcement, jointly made by POSCO, GM, and Chrysler. The three companies have agreed to hold regular engineer exchange programs to develop high-tech automotive parts. I believe the decision will be paid back with a series of great successes, putting POSCO to the next level of perfection as a leading global steel manufacturer.

Overall, I reckon the main goal of the exhibition, to display POSCO’s newly developed automotive technologies and the ways to reduce the cost for customers, was perfectly accomplished. Also, I would like to thank POSCO’s on-site staff who worked really hard for creating the commendable result. I wish to get back to ‘Hello, POSCO’ soon with more great news about POSCO’s global operations in near future.