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		<title>DUBAI &#8211; Official POSCO Group Newsroom</title>
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            <title>DUBAI &#8211; Official POSCO Group Newsroom</title>
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		<description>What's New on POSCO Newsroom</description>
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				<title>[worldsteel] Museum of the Future Pushes the Boundaries of Aesthetic Design</title>
				<link>https://newsroom.posco.com/en/worldsteel-museum-of-the-future-pushes-the-boundaries-of-aesthetic-design/</link>
				<pubDate>Thu, 23 Jul 2020 14:00:23 +0000</pubDate>
				<dc:creator><![CDATA[Clare Dowdy]]></dc:creator>
						<category><![CDATA[Industry Report]]></category>
		<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[DUBAI]]></category>
		<category><![CDATA[Museum of the Future]]></category>
		<category><![CDATA[worldsteel]]></category>
									<description><![CDATA[Have you ever wondered how architecture or buildings would look like in the future when you were a child? The topic might seem like something that would turn]]></description>
																<content:encoded><![CDATA[<p>Have you ever wondered how architecture or buildings would look like in the future when you were a child? The topic might seem like something that would turn up in a science class or an art class at school. However, it’s a theme that many still fantasize about, and this is apparent in the numerous science fiction movies and the many experimental architectures that we see today.</p>
<p>Dubai’s new Museum of the Future is one such experiment. Planned to be completed in 2021, the 78 m tall architecture demonstrates a unique shape and innovative design. It is expected to emerge as another Landmark of Dubai with its outstanding features and LED lighting reaching 14 km.</p>
<p>A steel framework was crucial in realizing the distinctive torus design since steel has both the strength to withstand the weight and also the flexibility which enables the required curvy structure. Dive deep into the story of this steel beauty as POSCO Newsroom presents worldsteel, “Museum of the Future Pushes the Boundaries of Aesthetic Design.”</p>
<hr />
<p><strong>One of the most challenging and unique building projects in the world, Dubai’s Museum of the Future is a true architectural experiment.</strong></p>
<p>The architectural world is littered with hyperbole. While some claims may rely on poetic license, the uniqueness of Dubai’s new <a href="https://www.museumofthefuture.ae/" target="_blank" rel="noopener noreferrer">Museum of the Future</a> is factually correct, its extraordinary form made possible by its steel superstructure and façade.</p>
<p><iframe src="https://www.youtube.com/embed/AaJGZ2aG868" width="960" height="540" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>The elliptical ‘torus’ design covered in Arabic calligraphy was conceived by architect Shaun Killa of <a href="https://www.killadesign.com/" target="_blank" rel="noopener noreferrer">Killa Design</a>, winners of the museum’s design competition in 2015. Killa is no stranger to challenging buildings; while at Atkins Dubai he worked on Burj Al Arab, one of the world’s tallest hotels. With his six-year-old architectural practice, he’s also responsible for Dubai’s twin 77-storey Address Jumeirah Gate, another project with iconic potential.</p>
<p>When it is completed in 2021, the 78m-tall Museum of the Future will be a showcase for innovation and technology, so its futuristic shape is fitting. The initial inspiration for the building, “was to create a form that represents the client’s vision of the future”, explains Killa, “where the physical building with its exhibition floors represents our understanding of the ‘future’ as we know it today and for the next five to 10 years.” Meanwhile the void at the building’s centre represents everything that is as yet unknown, the future.</p>
<p><img class="alignnone size-full wp-image-20392" src="https://newsroom.posco.com/en/wp-content/uploads/2020/07/20-worldsteel-museum-future-Dubai-construction-HR.jpg" alt="" width="960" height="640" srcset="https://newsroom.posco.com/en/wp-content/uploads/2020/07/20-worldsteel-museum-future-Dubai-construction-HR.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2020/07/20-worldsteel-museum-future-Dubai-construction-HR-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2020/07/20-worldsteel-museum-future-Dubai-construction-HR-768x512.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>The architects designed the museum in three main parts: the green mound (which doubles as a landscaped three-storey podium), the building on top, and the void within. Inside, it will house six column-free exhibition floors and one floor of administration above the podium, and a food and beverage deck, along with auditorium, retail, parking and services.</p>
<p>“The Museum of the Future represents a radical alternative to the traditional skyscraper form.” &#8211; <cite>BuroHappold Engineering</cite></p>
<p>UK firm BuroHappold Engineering was brought in to execute Killa’s ambitious vision. “Translating the design’s artistic and metaphorical concepts into a 30,000m² building clad in stainless steel was always going to be a challenge,” admit the engineers.</p>
<p>“But add to that the museum’s unique shape, the client’s desire to attain LEED Platinum status, and the team’s determination to embrace Building Information Modelling (BIM) at every stage of design and construction, then clearly, the building’s centre void is not the only aspect of this project that represents a step into the unknown.”</p>
<p><strong>l Ahead of the Curve</strong></p>
<p>BuroHappold started by fine-tuning the theoretical shape of the building to remove as many of its complicated curves as possible, which in turn would make its construction more straight-forward.</p>
<p>Then the steel framework and the lightweight façade were designed. The framework is a diagrid made up of 2,400 diagonally intersecting steel beams. As lead consultant on the project, BuroHappold relied heavily on parametric design as well as BIM. As the possible permutations for the diagrid were infinite, BuroHappold wrote its own growth algorithm to arrive at the most suitable arrangement for the structure.</p>
<p>The engineers employed parametric scripting in the design phase, utilising computer programming to define architectural form. The parametric aspects allowed the creation of dynamic links between parameters, enabling real-time, continuous modification of the design. This was a painstaking process, but as a result of this exacting computer modelling, all the steel tubes were able to be designed at exactly the same diameter.</p>
<p>This uniform diameter made construction significantly faster and simpler. Once the reinforced concrete ring beam and tower which support the diagrid were built, the steel work was completed in a mere 14 months.</p>
<p><img class="alignnone size-full wp-image-20392" src="https://newsroom.posco.com/en/wp-content/uploads/2020/07/20-worldsteel-museum-future-Dubai-poetry-HR.jpg" alt="" width="960" height="640" /></p>
<p><strong>l  Poetry in Steel</strong></p>
<p>That framework maps the torus shape and supports the 890 stainless-steel-clad glass fibre reinforced plastic (GFRP) panels “that form the seamless silvery façade”, BuroHappold adds.</p>
<p>The thousands of interlocking steel triangles were produced by 3D printers. Cut out of these panels are phrases of poetry written by Dubai’s ruler Sheikh Mohammed Bin Rashid Al Maktoum, who is also the vice president and prime minister of the United Arab Emirates. The cursive scripts also act as the museum’s windows, and will be lit up after dark by 14km of LED lighting.</p>
<p>Now in its final phases, the $136m MOTF is positioned above the city’s elevated, driverless metro system on the edge of the financial district. It stands in the Emirates Towers area near Sheikh Zayed Road – the road on which Killa Design has its offices.</p>
<p>Its opening is due to coincide with Dubai’s hosting of the World Expo in October 2021, and the museum’s founders hope to attract more than 1m visitors a year, with half of those coming from outside the UAE.</p>
<p>For BuroHappold, “the Museum of the Future represents a radical alternative to the traditional skyscraper form.” And because of its complexity and unusual shape, the steel framework – rather than a concrete or steel shell – was seen as the best solution.</p>
<hr />
<p><i>The original content published on the worldsteel’s ‘Our Stories’ section is available at : <a href="https://stories.worldsteel.org/construction-building/museum-of-the-future-aesthetic-design-torus-poetry/" target="_blank" rel="noopener">https://stories.worldsteel.org/construction-building/museum-of-the-future-aesthetic-design-torus-poetry/</a></i></p>
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				<title>Across Dubai’s Skyline, Steel Glistens</title>
				<link>https://newsroom.posco.com/en/dubai-the-mere-mention-of-the-city-conjures-up-images-such-as-towering-skyscrapers-luxury-hotels-and-mysterious-desert-dunes/</link>
				<pubDate>Wed, 15 Apr 2015 11:13:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[apartment]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[Burj in Dubai]]></category>
		<category><![CDATA[Burj Khalifa]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[DUBAI]]></category>
		<category><![CDATA[Dubai O-14]]></category>
		<category><![CDATA[Dubai POSCO]]></category>
		<category><![CDATA[Gulf War]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Middle Eastern]]></category>
		<category><![CDATA[O-14]]></category>
		<category><![CDATA[penthouse]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[Princess Tower]]></category>
		<category><![CDATA[Princess Tower in Dubai]]></category>
		<category><![CDATA[skyscrapers]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel construction]]></category>
		<category><![CDATA[steel facade]]></category>
		<category><![CDATA[steel work]]></category>
		<category><![CDATA[tallest building]]></category>
		<category><![CDATA[tallest residential tower]]></category>
		<category><![CDATA[tallest tower]]></category>
									<description><![CDATA[Dubai. The mere mention of the city conjures up images such as towering skyscrapers, luxury hotels and mysterious desert dunes. But compared to its neighboring]]></description>
																<content:encoded><![CDATA[<p><span style="font-size: 12pt;">Dubai.</span></p>
<p><span style="font-size: 12pt;">The mere mention of the city conjures up images such as towering skyscrapers, luxury hotels and mysterious desert dunes.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/1.png"><img class="aligncenter size-large wp-image-6086" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-1024x550.png" alt="1" width="640" height="344" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-1024x550.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-800x430.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/1-768x412.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/1.png 1352w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 12pt;">But compared to its neighboring emirates, this “Miracle in the Desert” has very few gas reserves. As such, Dubai began preparing for the post-oil era long before its onset. The large increases in oil prices after the Gulf War of 1990 encouraged the city to focus its efforts primarily on free trade and has since transformed into a global hub for trade and logistics.</span></p>
<p><span style="font-size: 12pt;">Now, countries throughout the Middle East are looking to Dubai, which is considered the world’s most strikingly modern and prosperous city, as a model of success.</span></p>
<p><span style="font-size: 12pt;">Seeing the potential of the region, POSCO opened its first office in the Middle East in Beirut, Lebanon, in 1975. Later, in 1998, the steel company opened the Dubai presence of its Singapore office, which was promoted as the Dubai office in 2006.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222.png"><img class="aligncenter wp-image-6089" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-682x1024.png" alt="22222" width="500" height="750" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-682x1024.png 682w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-533x800.png 533w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222-768x1152.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22222.png 923w" sizes="(max-width: 500px) 100vw, 500px" /></a></p>
<p><span style="font-size: 12pt;">Currently, there are four employees working at this location who oversee POSCO activities in 19 countries: 14 in the Middle East and 5 in North Africa.</span></p>
<p><span style="font-size: 12pt;">In response to changing marketing conditions, the Dubai office is working to increase the sales of products by focusing on reinforcing its solution-based marketing capabilities. It is also working hard to promote POSCO’s innovative solutions to its clients ordering construction projects, and is seeking to create new business opportunities with other Middle Eastern offices of POSCO affiliates.</span></p>
<p><span style="font-size: 12pt;">To get an idea of where the future of POSCO is headed in terms of construction, it only makes sense to take a look at some of Dubai’s most impressive architectural projects of the past which used steel as a construction material. Here are three of them:</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Burj Khalifa</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22.png"><img class="aligncenter wp-image-6091" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-683x1024.png" alt="2" width="500" height="750" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-683x1024.png 683w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-534x800.png 534w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22-768x1152.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/04/22.png 923w" sizes="(max-width: 500px) 100vw, 500px" /></a></p>
<p><span style="font-size: 12pt;">Also known as the “Jewel of Dubai”, this 164-story building is the tallest free-standing structure in the world. The building took about five and a half years to build, and used over 31,400 metric tons of steel rebar. Laid end to end, this would stretch over a quarter of the way around the world!</span></p>
<p><span style="font-size: 12pt;">The Burj Khalifa has since become a symbol of the wealth and progress embodied by the Persian Gulf city and currently houses a mix of residential spaces, corporate suites and the Armani Hotel Dubai, the world’s first hotel designed and developed by Giorgio Armani himself.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Princess Tower</strong></span></p>
<p><img class=" aligncenter" src="http://upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Princess_Tower.jpg/240px-Princess_Tower.jpg" alt="Princess Tower.jpg" width="308" height="504" /></p>
<p style="text-align: center;"><span style="font-size: 10pt;">(Image courtesy of <a href="http://en.wikipedia.org/wiki/Princess_Tower">Wikipedia</a>)</span></p>
<p><span style="font-size: 12pt;">Also a record-breaker, the Princess Tower is the world’s tallest residential tower at 414 meters and 107 floors. The building boasts 763 luxury apartments, including a number of penthouse apartments overlooking the Palm Jumeirah, a dramatic artificial archipelago that resembles a palm tree.</span></p>
<p><span style="font-size: 12pt;">Yet the most impressive aspect of the Princess Tower is its grandiose exterior, which includes a decorative dome that sits atop the building like a giant crown. The dome, which was finished in February 2012, has a mast on the top of it, which weighs 110 tons and is made of aluminum and steel.</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>O-14</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/04/이미지-11.jpg"><img class="aligncenter wp-image-6092" src="https://newsroom.posco.com/en/wp-content/uploads/2015/04/이미지-11.jpg" alt="이미지 11" width="500" height="673" /></a></p>
<p style="text-align: center;">(Image courtesy of <a href="http://www.archdaily.com/273404/o-14-reiser-umemoto/505241ff28ba0d16c300024b_o-14-reiser-umemoto_reiser_umemoto_0-14tower_041211_pan_041211_002-jpg/">Archdaily</a>)</p>
<p><span style="font-size: 12pt;">O-14’s façade is an inventive merger of structure and solar shading that is based on a perforated exoskeleton that challenges the concept of an office building altogether. The 1,300 openings in the tower’s shell create a sensational show of natural light that allows for a unique and ever-changing interior space, and permits cool air to filter through the building, thus saving energy.</span></p>
<p><span style="font-size: 12pt;">The outer concrete and steel skin of O-14 also play a fundamental role in supporting the inner tower with an array of linking beams. Eliminating the need of interior columns creates more floor space, and as such, more areas for rent.</span></p>
<p><span style="font-size: 12pt;">Considering the fact that Dubai is seemingly always under construction, and in constant pursuit of breaking even more world records, it’s certain that the demand for steel and POSCO’s services will continue to increase.</span></p>
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