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		<title>Detroit Auto Show &#8211; Official POSCO Group Newsroom</title>
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            <title>Detroit Auto Show &#8211; Official POSCO Group Newsroom</title>
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				<title>AHSS-Intensive Vehicles Make Major Debuts at the 2019 Detroit Auto Show</title>
				<link>https://newsroom.posco.com/en/ahss-intensive-vehicles-make-major-debuts-at-the-2019-detroit-auto-show/</link>
				<pubDate>Tue, 26 Feb 2019 20:00:51 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[2019 NAIAS]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[Detroit Auto Show]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
									<description><![CDATA[PrevNext According to the 2018 survey by Steel Market Development Institute (SMDI), 75 percent of consumers regard safety as the most crucial factor in their]]></description>
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<p>According to the 2018 survey by Steel Market Development Institute (SMDI), 75 percent of consumers regard safety as the most crucial factor in their decision to purchase or lease a vehicle. However, just because consumers prioritize safety, that doesn’t mean they want extra bulkiness added to their car. As automakers strive to build sturdy yet lightweight vehicles, steel companies are trying to match the automakers’ such demands.</p>
<p>To compare aluminum and steel, the two materials automakers widely use, aluminum is lighter than steel. That’s because aluminum is about half as dense as iron on the periodic table. However, when it comes to tensile strength, steel is about four times stronger than the strongest aluminum alloys available. This means, aluminum parts need to increase the thickness to meet safety standards, while advanced high-strength steel (AHSS) can be made thinner, thereby reducing the total weight.</p>
<p>Dr. Jody N. Hall, vice president of the automotive market division at SMDI says, “You may get lower mass with aluminum, but it’s a relatively small difference, and you pay for that mass reduction because of the higher cost of the material.” According to Dr. Hall, such factor may impact the driving experience, and if all the parts are the aluminum, it can also reduce the space efficiency of the vehicle’s interior.</p>
<p>Is there a material that satisfies consumers’ demand for both vehicle strength and lightweight intelligent design?</p>
<h2>l<strong> Global Automakers, All Eyes on AHSS</strong></h2>
<p>AHSS is increasingly getting recognized as the material to satisfy such consumer demands. AHSS is stronger than the conventional automotive steel sheet – with AHSS, thinner steel sheet can be used compared to the conventional steel sheet, which enables automakers to build vehicles that are both strong and lightweight.</p>
<p>AHSS is usually applied as structural steel like side sills, which are typically installed at the bottom of the vehicle’s door to minimize external impact.</p>
<p>Many 2019-model vehicles introduced at the North American International Auto Show last month share one common attribute, which is advanced high-strength steel structure. AHSS was represented in the composition of various vehicle segments and sizes, including the popular SUV, CUV and truck markets.</p>
<p>2019 Ram 1500, the winner of the 2019 North American Truck of the Year, includes 54 percent AHSS in the truck bed and cab, and 98 percent in the frame. AHSS eliminated 45kg (approx.100 pounds) while gaining stiffness and durability of the frame, making the new 2019 Ram the strongest model thus far.</p>
<div id="attachment_56811" style="width: 970px" class="wp-caption aligncenter"><img class="wp-image-56811 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2019/04/2020-Toyota-Corolla-.png" alt="" width="960" height="540" /><p class="wp-caption-text">▲2020 Toyota Corolla (SOURCE: <a href="https://naias.com/press/resources/" target="_blank" rel="noopener">2019 Detroit Auto Show</a>)</p></div>
<p>As for the 2020 Toyota Corolla, the increased use of AHSS enhanced body rigidity and occupant safety. The torsional rigidity is improved by 60 percent than its predecessor. 2019 Subaru Forester applied 31 percent AHSS for long-lasting quality, enhanced crash safety, and a quieter interior.</p>
<div id="attachment_56810" style="width: 970px" class="wp-caption aligncenter"><img class="wp-image-56810 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2019/04/2019-Jeep-Cherokee.png" alt="" width="960" height="540" /><p class="wp-caption-text">▲2019 Jeep Cherokee (Source: <a href="https://naias.com/press/resources/" target="_blank" rel="noopener">Detroit Auto Show</a>)</p></div>
<p>To achieve lightweight in the body, 2019 Jeep Cherokee used 65 percent hot stamped, high-strength steels and AHSS. In addition, thanks in part to the AHSS used in the body, the 2019 Mercedes-Benz G-class lost 170kg (approx. 375 pounds). Steel aided in rigidity and load-bearing functions of the vehicle.</p>
<p>More than 65 AHSS-intensive vehicles debuted at major auto shows across North America in 2018 and in the NAIAS 2019, achieving lightweight in the body, higher tensile strength, and durability.</p>
<h2>l<strong> Giga Steel, Light but Strong</strong></h2>
<div id="attachment_56812" style="width: 970px" class="wp-caption aligncenter"><img class="wp-image-56812 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2019/04/Detroit-motor-show_01.png" alt="" width="960" height="640" /><p class="wp-caption-text">Source: <a href="https://naias.com/press/resources/" target="_blank" rel="noopener">Detroit Auto Show</a></p></div>
<p>Industry expert consensus is that, with global regulations on automobile safety and CO2 stronger than ever, automakers’ inclination toward lightweight vehicles is inevitable. As automakers’ investments increase towards the future modes of transportation such as autonomous and electric vehicles, the key to successful investment is securing strong, durable, and cost-effective materials.</p>
<p>In the era of smart cars like electric cars and autonomous vehicles, POSCO has focused on developing future materials like Giga Steel. POSCO’s Giga Steel can significantly reduce the weight of automobiles.</p>
<p>POSCO’s Giga Steel is the next-generation steel plate that withstands the weight of 100kg per 1㎟ width. Its tensile strength is more than 960 MPa, which is equal to 1 Gigapascal, and that’s how POSCO Giga Steel came to be.</p>
<p>More specifically, a sheet of Giga Steel (10cm x 15cm) can withstand the weight of 1,500 mid-sized cars, each weighing one ton. Not only is Giga Steel three times stronger than aluminum, it also has excellent modability, making it an ideal material for constructing sturdy car frames.</p>
<p><em>*POSCO defines a steel sheet with a tensile strength of 780 megapascals (MPa) or higher as advanced high strength steel; Giga Steel has a tensile strength of 980 Mpa (1 Gigapascal) or more withstanding a load of 100 kg per square millimeter.</em></p>
<p><img class="alignnone size-full wp-image-16837" src="https://newsroom.posco.com/en/wp-content/uploads/2019/02/Giga-Steel.png" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2019/02/Giga-Steel.png 960w, https://newsroom.posco.com/en/wp-content/uploads/2019/02/Giga-Steel-640x360.png 640w, https://newsroom.posco.com/en/wp-content/uploads/2019/02/Giga-Steel-800x450.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2019/02/Giga-Steel-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>POSCO successfully created materials that are both sturdy and moldable, like TWIP steel and PosM-XF.</p>
<p>POSCO will use Giga Steel to curb the spread of steel-substitutes like aluminum and carbon fiber reinforced plastics (CFRP), solidifying steel’s position as the future material.</p>
<p>The North American International Auto Show 2019 demonstrated that the demand for stronger and lighter automotive steels will continue to expand. Dr. Hall of the SMDI reiterated that AHSS is “the best choice for automakers, suppliers, and consumers&#8221; because of its strength, durability, and cost-effectiveness. Along with the AHSS, Giga Steel is likely to be applied more widely in the global auto market.</p>
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				<title>POSCO Announces New Steel Sheets at Detroit Motor Show</title>
				<link>https://newsroom.posco.com/en/posco-announces-new-steel-sheets-at-detroit-motor-show/</link>
				<pubDate>Mon, 11 Jan 2016 17:42:54 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[auto show]]></category>
		<category><![CDATA[automobile steel]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[Autoshow]]></category>
		<category><![CDATA[Detroit Auto Show]]></category>
		<category><![CDATA[Detroit Motor Show]]></category>
		<category><![CDATA[future cars]]></category>
		<category><![CDATA[futuresteel]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[HPF]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[NAIAS]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[steel sheet]]></category>
		<category><![CDATA[steelmaker]]></category>
		<category><![CDATA[steelmaterial]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[TWIP]]></category>
									<description><![CDATA[POSCO revealed the automotive steel sheet of dreams with notable stability and machinability at the International Auto Show for future cars. During the North]]></description>
																<content:encoded><![CDATA[<p>POSCO revealed the automotive steel sheet of dreams with notable stability and machinability at the International Auto Show for future cars. During the North American International Auto Show (NAIAS) from January 11 to January 24, POSCO will present its technological exhibition for the first time as a steelmaker. POSCO plans to display POSCO’s unique raw materials for the future of automobiles, such as TWIP (twinning-induced plasticity steel) and hot press forming (HPF), among others.</p>
<div id="attachment_7749" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2016/01/Posco_watermark_0111_v2.png"><img class="wp-image-7749" src="https://newsroom.posco.com/en//wp-content/uploads/2016/01/Posco_watermark_0111_v2.png" alt="POSCO_Detroit Auto Show in Detroit " width="500" height="333" /></a><p class="wp-caption-text">POSCO will exhibit its technology for the first time as a steelmaker at the North American International Auto Show in Detroit on Jan. 11 to 24.</p></div>
<p>TWIP is the “dream material” that has improved its intensity and machinability, and has been produced by POSCO for the first time as a steelmaker, representing the unique power of POSCO’s technology.</p>
<p>This steel’s intensity is five times stronger than other steel in terms of machinability, while withstanding up to 100 kg per mm². Therefore, it proves excellent in impact absorption and increased safety. This technology can be applied to bumper beams of automobiles. Many competitors have tried to develop TWIP, but failed to deploy it on a commercial scale.</p>
<p>HPF steel is hard to process when the intensity level exceeds 1.5 GP. To counteract disadvantage, HPF has increased its machinability through heat treatment. This product can be applied to center pillars to protect passengers from external accidents. POSCO has become the world&#8217;s first steelmaker to successfully produce a product in level of 2GPa. This product was first introduced as Renault’s 1 L concept car at the Paris Motor Show in 2014, and it earned favorable reviews.</p>
<p>POSCO will also showcase the 1GPa-TRIP, a recently developed steel with high intensity and ductility, and the PosM_XF (extra formability), the next generation TRIP with improved machinability.<br />
For the NAIAS, POSCO aims to attract global automakers’ purchasing needs by revealing the most idealistic steel plates for automobiles.</p>
<div id="attachment_7748" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en//wp-content/uploads/2016/01/Posco_watermark_0111_v1.png"><img class="wp-image-7748" src="https://newsroom.posco.com/en//wp-content/uploads/2016/01/Posco_watermark_0111_v1.png" alt="POSCO_Detroit Auto Show" width="500" height="333" /></a><p class="wp-caption-text">About 30 high-strengthened and light weight products including POSCO’s original products are being exhibited at this year’s motor show. POSCO plans to get attention from global automobile companies by presenting the auto body made with most ideal and the world’s best car sheets.</p></div>
<p>The weight of the steel itself is about 26.4 percent lighter compared to mid-sized vehicles and has been verified in terms of safety. It received a five-star safety rating, as well a “good level.” which is the highest level possible, for internal performance evaluation conducted by Europe and North America&#8217;s automobile collision evaluation Institute, Euro NCAP and IIHS.</p>
<p>In addition, the Life Cycle Assessment (LCA), which measures the amount of CO2 discharged throughout the entire life cycle from material production to recycling, showed that the internal combustion engine body was 50 percent lower, and average electric car emission was about 9 percent less. It also gives off fewer emissions of CO2 compared to electric vehicles made with one-third the gravity of aluminum in comparison to iron.</p>
<p>POSCO currently supplies automobile steel sheet to the automobile manufacturers and component manufacturers, including the global top 15 companies such as Toyota, Volkswagen, and GM through 10 automobile production plants and 24 machining center. POSCO has proven its quality excellence by receiving “This Year’s Supplier” from the world’s leading automotive companies such as Toyota and GM.</p>
<p>POSCO is planning to expand 70 percent or more of World Premium (WP) steel sheet sales ratio by not only supplying products but also providing use of technologies such as molding and welding for customer’s best utilization of certain products through the development of solutions marketing activities.</p>
<p>&nbsp;</p>
<p><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank"><b>Don</b><b><span lang="EN-US">’</span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US">–</span></b><b> subscribe via email today</b></a>.</strong></p>
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