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		<title>design &#8211; Official POSCO Group Newsroom</title>
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            <title>design &#8211; Official POSCO Group Newsroom</title>
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				<title>The Perfect Finish: Safe and Sustainable Steel Packaging</title>
				<link>https://newsroom.posco.com/en/perfect-finish-safe-sustainable-steel-packaging/</link>
				<pubDate>Tue, 06 Feb 2018 17:35:39 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[aerosol can]]></category>
		<category><![CDATA[APEAL]]></category>
		<category><![CDATA[Ardagh Group]]></category>
		<category><![CDATA[army food]]></category>
		<category><![CDATA[Association of European Producers of Steel for Packaging]]></category>
		<category><![CDATA[Bacteria-free stainless steel surfaces]]></category>
		<category><![CDATA[beauty products]]></category>
		<category><![CDATA[canned food]]></category>
		<category><![CDATA[canning factory]]></category>
		<category><![CDATA[circular economy]]></category>
		<category><![CDATA[cost-effective]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[electrochemical]]></category>
		<category><![CDATA[electrochemical etching chemical]]></category>
		<category><![CDATA[Georgia Institute of Technology]]></category>
		<category><![CDATA[Georgia Tech]]></category>
		<category><![CDATA[Henkel]]></category>
		<category><![CDATA[High-quality steel]]></category>
		<category><![CDATA[implants]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[military food]]></category>
		<category><![CDATA[Nanotexture]]></category>
		<category><![CDATA[Nanotextured]]></category>
		<category><![CDATA[Nanotextured steel]]></category>
		<category><![CDATA[Pack World]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[packaging manufacturer]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[resistance]]></category>
		<category><![CDATA[Safe Packaging]]></category>
		<category><![CDATA[Soudronic]]></category>
		<category><![CDATA[Soudronic canning factory]]></category>
		<category><![CDATA[Soudronic factory]]></category>
		<category><![CDATA[spikes]]></category>
		<category><![CDATA[spine implants]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel lifecycle]]></category>
		<category><![CDATA[Steel Packaging]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[Sustainable Packaging]]></category>
		<category><![CDATA[Sustainable Steel Packaging]]></category>
		<category><![CDATA[technology]]></category>
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									<description><![CDATA[Often times, the competitiveness of a manufactured product lies in the finishing touches. For centuries, manufacturers have used steel packaging mainly for]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Often times, the competitiveness of a manufactured product lies in the finishing touches. For centuries, manufacturers have used steel packaging mainly for food, starting with steel cans to package food for the French troops during the Napoleonic wars. Commercial production of steel cans began in 1812 in London to supply longer-lasting food to the British army. Today, manufacturers turn out up to </span><a href="https://www.worldsteel.org/steel-by-topic/steel-markets/food-and-water/steel-packaging.html" target="_blank" rel="noopener"><span style="font-weight: 400;">1000 cans per minute</span></a><span style="font-weight: 400;"> for more than </span><a href="https://oureverydaylife.com/kind-cans-used-canned-foods-34339.html" target="_blank" rel="noopener"><span style="font-weight: 400;">1500 types of food</span></a><span style="font-weight: 400;">, but also for beauty products, paints, chemicals and more.</span></p>
<p><span style="font-weight: 400;">Watch hundreds of steel cans being produced at a </span><a href="http://www.soudronic.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Soudronic </span></a><span style="font-weight: 400;">canning factory.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/jOQQvVCi-j0?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<h2><b>Advantages of Steel Packaging</b></h2>
<p><span style="font-weight: 400;">Steel is one of the most commonly used packaging materials by manufacturers, because it is widely available, cost-effective and easy to work with. Steel packages can be customized to just about any shape and size depending on the needs of the business, and the continuously improving quality of steel lets manufacturers use less material without losing rigidity. </span></p>
<p><span style="font-weight: 400;">Steel as a packaging material is tamper-resistant, durable and has an extremely long shelf life, hence the reason why canned food seems to last forever. At the end of its life cycle, steel is 100 percent recyclable and does not lose any of its properties or qualities in the process. Plus, at least </span><a href="https://oureverydaylife.com/kind-cans-used-canned-foods-34339.html" target="_blank" rel="noopener"><span style="font-weight: 400;">25 percent</span></a><span style="font-weight: 400;"> of every steel can must be made of recycled steel, and its magnetic properties make it even easier to recover for recycling. </span></p>
<div id="attachment_13706" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Recycling-Steel-Cans.jpg" target="_blank" rel="noopener"><img class="wp-image-13706 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Recycling-Steel-Cans.jpg" alt="Steel cans get ready to be recycled." width="600" height="400" /></a><p class="wp-caption-text">Steel is 100 percent recyclable and the most-recycled material in the world. (Source: <a href="https://www.causewaycoastandglens.gov.uk/news/the-benefits-of-recycling-steel-cans" target="_blank" rel="noopener">Causeway Coast and Glens</a>)</p></div>
<p><span style="font-weight: 400;">According to the </span><a href="https://www.apeal.org/statistics/" target="_blank" rel="noopener"><span style="font-weight: 400;">Association of European Producers of Steel for Packaging</span></a><span style="font-weight: 400;"> (APEAL), steel packages are the most recycled packages out of all packaging materials, and its recycling rates keep climbing. In Europe, over 77 percent of steel packages are recycled and in countries such as the Netherlands, Belgium and Germany, rates exceed 90 percent.</span></p>
<h2><b>New Innovations </b></h2>
<p><span style="font-weight: 400;">Today, there are numerous new technologies taking steel packaging to a whole new level. Higher-quality alloys of steel and innovative new methods for processing steel are making everyday products safer, more convenient and efficient. Here’s some examples to show the advances being made in steel packaging.</span></p>
<h3><b>Bacteria-free stainless steel surfaces</b></h3>
<p><span style="font-weight: 400;">Researchers at </span><a href="http://www.gatech.edu/" target="_blank" rel="noopener"><span style="font-weight: 400;">Georgia Institute of Technology</span></a><span style="font-weight: 400;"> recently invented a new way to fight harmful bacteria such as E. coli on steel surfaces. Instead of the traditional antibiotics that are temporary and can aid bacteria in developing resistance, this new process uses an </span><a href="http://www.rh.gatech.edu/news/599830/nanotexturing-creates-bacteria-killing-spikes-stainless-steel-surfaces" target="_blank" rel="noopener"><span style="font-weight: 400;">electrochemical etching chemical process</span></a><span style="font-weight: 400;"> to create thousands of tiny nano spikes on stainless steel surfaces. By switching up the levels of voltage and current flow in the electrochemical process, the researchers ended up with a rougher, “spiked” surface. </span></p>
<p><span style="font-weight: 400;">The spikes are about 25 nanometers long, and will kill both </span><a href="https://gizmodo.com/a-new-type-of-steel-kills-bacteria-with-nanospikes-1821270726" target="_blank" rel="noopener"><span style="font-weight: 400;">gram-positive and gram-negative bacteria</span></a><span style="font-weight: 400;"> on contact, without damaging human cells. The human eye cannot tell the difference between nanotextured steel and regular steel, and the technology increases corrosion resistance as well. </span></p>
<div id="attachment_13705" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Nano-Spikes.jpg" target="_blank" rel="noopener"><img class="wp-image-13705" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Nano-Spikes.jpg" alt="Two small square pieces of stainless steel that are nanotextured." width="600" height="400" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Nano-Spikes.jpg 940w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Nano-Spikes-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Nano-Spikes-768x512.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">Nanotextured steel can kill bacterial upon contact without harming human cells. (Source: <a href="https://www.theengineer.co.uk/bacteria-killing-nano-spikes-steel/" target="_blank" rel="noopener">The Engineer</a>)</p></div>
<p><span style="font-weight: 400;">Though the technology is new and is awaiting additional tests, it could be a permanent solution to treating bacteria and potentially change the medical and food industries completely. Nanotextured stainless steel can be used not only for packaging, but the manufacturing equipment that come in to contact with food. Researchers are also working to apply the technology to </span><a href="http://www.titanspine.com/content/news/TitanSpineSecuresCMSNewTechnologyICD-10CodeforNanotexturedSurfaceonInterbodyFusionDevic.htm" target="_blank" rel="noopener"><span style="font-weight: 400;">spine implants</span></a><span style="font-weight: 400;"> and other implants that come in direct contact with the body. </span></p>
<h3><b>The world&#8217;s lightest 3-piece aerosol can</b></h3>
<p><span style="font-weight: 400;">German company </span><a href="https://www.henkel.com/company" target="_blank" rel="noopener"><span style="font-weight: 400;">Henkel </span></a><span style="font-weight: 400;">and packaging manufacturer </span><a href="https://www.ardaghgroup.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Ardagh Group</span></a><span style="font-weight: 400;"> developed a new, sustainable aerosol spray can for Henkel’s beauty products using high-quality steel. The can is a mere 0.13mm thick, using up 15 percent less materials than its counterparts, but is also more rigid. The world’s lightest aerosol can also reduce C02 output by 3500 metric tons and water consumption by 900,000 cubic meters per year. </span></p>
<div id="attachment_13704" style="width: 610px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Innovative-Aerosol-Can.jpg" target="_blank" rel="noopener"><img class="wp-image-13704" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Innovative-Aerosol-Can.jpg" alt="Three Taft aerosol cans." width="600" height="423" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Innovative-Aerosol-Can.jpg 900w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Innovative-Aerosol-Can-800x564.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Innovative-Aerosol-Can-768x541.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></a><p class="wp-caption-text">High-quality steel makes this aerosol eco-friendly. (Source: <a href="https://www.packworld.com/article/worlds-lightest-3-piece-steel-aerosol-can" target="_blank" rel="noopener">Pack World</a>)</p></div>
<p><span style="font-weight: 400;">The development is in line with Henkel’s efforts to contribute to a circular economy. Thus the company aimed to design a packaging material that is not only effective and sustainable to produce, but is also 100 percent recyclable. </span></p>
<p><span style="font-weight: 400;">As the most recycled packaging material in the world, steel will continue to package food, beauty products, paints, chemicals and more manufactured goods. Especially with advances in the quality of steel alloys and innovative ways to process steel, manufacturers can be assured their products will be safe and sound in effective, cost-efficient, sustainable and safe packages.</span></p>
<p>&nbsp;</p>
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					<item>
				<title>POSCO-CDPC Receives Supplier of Excellence Award from DPCA</title>
				<link>https://newsroom.posco.com/en/posco-cdpc-receives-supplier-excellence-award/</link>
				<pubDate>Tue, 06 Feb 2018 11:25:39 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[ceremony]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[DPCA]]></category>
		<category><![CDATA[Excellent Supplier Award]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[steel materials]]></category>
		<category><![CDATA[steel sheet]]></category>
		<category><![CDATA[Tae-hyun Cho]]></category>
									<description><![CDATA[On February 6, POSCO-CDPC, an automotive steel sheet processing center located in Sichuan, China, received the Excellent Supplier Award from car company DPCA]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">On February 6, POSCO-CDPC, an automotive steel sheet processing center located in Sichuan, China, received the Excellent Supplier Award from car company DPCA (Dongfeng Peugeot-Citroen Automobile Company LTD). </span></p>
<div id="attachment_13829" style="width: 970px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Excellent-Supplier-Award.jpg" target="_blank"><img class="wp-image-13829 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Excellent-Supplier-Award.jpg" alt="The center manager of POSCO-CDPC, Tae-hyun Cho (eighth from the left), on stage receiving the Excellent Supplier Award from DPCA. " width="960" height="685" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/02/Excellent-Supplier-Award.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Excellent-Supplier-Award-800x571.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/02/Excellent-Supplier-Award-768x548.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></a><p class="wp-caption-text">On February 6, the center manager of POSCO-CDPC, Tae-hyun Cho (eighth from the left), received the Excellent Supplier Award from DPCA.</p></div>
<p><span style="font-weight: 400;">During the award ceremony, 14 excellent suppliers were selected in the fields of distribution, parts, design, electrical and electronic systems. Among the selected companies, POSCO-CDPC is the only processing company that handles raw steel materials. </span></p>
<p><span style="font-weight: 400;">The DPCA Chengdu production base has an annual production capacity of 360,000 vehicles, and started operation in September 2016. POSCO-CDPC’s No. 2 plant moved into DPCA’s facilities to supply entire orders of blanking processing at the end of 2014. POSCO-CDPC was selected as an Excellent Supplier based on its product quality, delivery and service over the years of the companies’ partnership.</span></p>
<p><span style="font-weight: 400;">POSCO-CDPC produces and supplies products for 39 different parts in total, including exterior steel used for DPCA’s main SUV models, 4008, 5008 and Tianyi. In the future, POSCO-CDPC hopes to capitalize on its geographical advantages and maximize processing quality and service capabilities to ensure a stable and consistent order base.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.autocar.co.uk/car-news/industry/psa-group-confirms-return-north-american-car-market" target="_blank"><span style="font-weight: 400;">Autocar</span></a><span style="font-weight: 400;">.</span></p>
]]></content:encoded>
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					<item>
				<title>“Steel”ing the Spotlight at the North American International Auto Show</title>
				<link>https://newsroom.posco.com/en/steeling-spotlight-north-american-international-auto-show/</link>
				<pubDate>Wed, 31 Jan 2018 18:59:31 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[\chassis]]></category>
		<category><![CDATA[AHSS]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[auto materials]]></category>
		<category><![CDATA[auto parts]]></category>
		<category><![CDATA[auto repair]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[car body]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Dodge Ram]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[Ford F-150]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[high-strength steel]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[lightweight material]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[NAIAS]]></category>
		<category><![CDATA[pickup truck]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sedan]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel cars]]></category>
		<category><![CDATA[Steel Frames]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ultra high strength steel]]></category>
									<description><![CDATA[This year’s North American International Auto Show (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">This year’s <a href="https://naias.com/" target="_blank" rel="noopener">North American International Auto Show</a> (NAIAS) held in Detroit from January 13-28 was buzzing with the latest car models fresh off the assembly line. As the event immediately follows the<a href="https://www.ces.tech/" target="_blank" rel="noopener"> Consumer Electronics Show</a> (CES), people were expecting more autonomous, electric or at least hybrid vehicles in the spotlight, but the majority of automakers focused on what’s in store for everyone’s nearer future. </span></p>
<div id="attachment_13679" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" target="_blank" rel="noopener"><img class="wp-image-13679 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg" alt="The 2019 Dodge Ram 1500 on display at the 2018 North American International Auto Show." width="1000" height="665" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-800x532.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/2019-Dodge-Ram-1500-768x511.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The 2018 North American International Auto Show brought the biggest names in the auto industry together for a show and tell. (Source: <a href="https://newatlas.com/trucks-suvs-detroit-auto-show-2018/53016/" target="_blank" rel="noopener">News Atlas</a>)</p></div>
<p><span style="font-weight: 400;">Continuing on what we saw during the past few years, the focus this year again was on improving safety, performance and design, all at the lightest weight possible for fuel economy. While there have been debates in the past about the best lightweight material, there was a clear winner at this year’s NAIAS. Almost every car, including the 2018 Car of the Year, was clad in advanced high-strength steel (AHHS) and significantly lighter than their predecessors. </span></p>
<p><span style="font-weight: 400;">Take a look at some of this year’s steel-clad cars.</span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/5-reasons-ahss-tops-market-lightweight-auto-materials/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>5 Reasons Why AHSS Tops the Market for Lightweight Auto Materials</b></a></p>
<h2><b>2018 Car of the Year: Honda Accord</b></h2>
<p><span style="font-weight: 400;">The 2018 Honda Accord took home the prestigious title of Car of the Year due to its lightweight and improved strength and performance. </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2018-honda-accord-highest-uhss-content-to-date/" target="_blank" rel="noopener"><span style="font-weight: 400;">The 2018 model</span></a><span style="font-weight: 400;"> contains 29 percent ultra-high-strength steel (UHSS) in its chassis and 54.2 percent high strength steel (HSS). With these applications, the Honda Accord achieved a weight reduction of 110 to 176 pounds while improving its body torsional rigidity by 32 percent and its bending rigidity by 24 percent. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/fu-5bR5mKgg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Chevy Silverado</b></h2>
<p><span style="font-weight: 400;">The all-new Chevy Silverado comes armed with plenty of steel. One of the features that contribute to its improved safety is the bed floor made of roll-formed HSS. Also, 80 percent of its fully-boxed steel frame is made of HSS and AHSS forms the Silverado’s safety cage. Overall, the new model is taller and 7 inches wider than before. Nevertheless, the all-new Silverado is 450 pounds lighter with a 10 percent increase in torsional rigidity than the previous model.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/lY7XYqYx9fA?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Dodge Ram 1500</b></h2>
<p><span style="font-weight: 400;">The 2019 Dodge Ram 1500 is another steel-intensive vehicle revealed at NAIAS. About 98 percent of this year’s model is made from HSS, and is the </span><a href="http://www.worldautosteel.org/steelyourworld/steel-muscle-in-new-vehicles/2019-dodge-ram-redesign-25-fuel-economy-225-lbs-lighter-with-ahss/" target="_blank" rel="noopener"><span style="font-weight: 400;">lightest, longest and most efficient frame</span></a><span style="font-weight: 400;"> in the half-ton truck segment. The wheelbase and crew cab is 4 inches longer than the previous model. The Dodge Ram 1500 also has several new safety features. The unique front-splayed frame rail technology, frame-mounted HSS tire blockers and fully-boxed side rails allow the car to absorb more energy in case of impact and minimize structural damage. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/XycH-FRXIgQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>2019 Kia Forte</b></h2>
<p><span style="font-weight: 400;">The 2019 Kia Forte is taller, wider and longer than before with 54 percent of its chassis made of AHSS. It also has a 16 percent stiffer body-in-white and the new seat frames are lighter yet stronger as Kia has its eyes on top ratings from the Insurance Institute for Highway Safety (IIHS) for the second consecutive year. The lighter and stronger vehicle will consume about 9 to 20 percent less fuel as well as drop noise levels by </span><a href="https://www.centennialautogroup.ca/en-CA/this-is-the-all-new-2019-kia-forte" target="_blank" rel="noopener"><span style="font-weight: 400;">5 decibels</span></a><span style="font-weight: 400;">. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/X6YOp2zqbbQ?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></span></iframe></div>
<p>&nbsp;</p>
<h2><b>Why the Steel Overload? </b></h2>
<p><span style="font-weight: 400;">As mentioned above, the latest cars are steel-intensive and automakers increasing the amount of HSS, UHSS and AHSS in their mix of materials. Of course, the main reason for this is steel’s innate properties that make it the ideal solution for automakers looking to cut back on weight and still satisfy safety standards. However, automakers also learned a good lesson from automakers who chose another popular lightweight material &#8211; aluminum. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/materials-matter-steel-beats-aluminum-sustainability-debate/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Materials Matter: Why Steel Beats Aluminum in the Sustainability Debate</b></a></p>
<p><span style="font-weight: 400;">Back in 2014, Ford released its F-150 with an all-aluminum body. The move was bold and the cars sold fast as it was a whole 700 pounds lighter than previous models. Consumers got to drive away with a drastically improved fuel economy, but it didn’t take long for them to realize the big, expensive problem with aluminum bodies: repairs. </span></p>
<div id="attachment_13680" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" target="_blank" rel="noopener"><img class="wp-image-13680 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg" alt="The 2015 Ford F-150." width="800" height="532" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Ford-F-150-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The 2015 Ford F-150 has an all-aluminum body. (Source: <a href="http://hennesseyperformance.com/vehicles/ford/f-150-raptor/" target="_blank" rel="noopener">Hennessey Performance</a>)</p></div>
<p><span style="font-weight: 400;">Although steel and aluminum are similar in terms of its lightweight properties, </span><a href="http://www.pricescollision.com/ford-f-150-auto-body-repair-one-problem-aluminum-f-150-model-owners-not-considered/" target="_blank" rel="noopener"><span style="font-weight: 400;">aluminum reacts differently than steel under heat</span></a><span style="font-weight: 400;">. Aluminum does not have metal memory, while steel does, making it hard to reshape and repair following an accident. Welding aluminum also takes much more skill and precision than steel, and there are few repair shops that are equipped to handle aluminum. As a result, drivers not only have a hard time finding repair shops for their aluminum cars, they have to pay a hefty price for repairs compared to repairs for steel cars. For example, </span><a href="https://jalopnik.com/how-a-2015-ford-f-150-aluminum-repair-cost-17-000-and-1719664610" target="_blank" rel="noopener"><span style="font-weight: 400;">Jalopnik </span></a><span style="font-weight: 400;">reported one of the first cases of the F-150 repairs back in 2015 cost USD 17,000 and a month-long repair time. </span></p>
<p><span style="font-weight: 400;">Of course, this was a rare case highlighting the steep learning curve of repairing aluminum vehicles, but it also highlights the fact that steel is still the norm when it comes to automotive materials, and judging from the 2018 NAIAS, it’s going to stay that way for quite some time. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of <a href="https://www.hondaoflincoln.com/2018-honda-accord-named-2018-north-american-car-of-the-year/" target="_blank" rel="noopener"><span style="font-weight: 400;">Honda of Lincoln</span></a><span style="font-weight: 400;">.</span></span></p>
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				<title>Steel Steady: Building Earthquake-Resistant Buildings</title>
				<link>https://newsroom.posco.com/en/steel-steady-building-earthquake-resistant-buildings/</link>
				<pubDate>Mon, 29 Jan 2018 11:37:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[According to scientists, there may be more earthquakes than usual in 2018. As part of the Geophysical Research Letters presented at the Geological Society of]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">According to scientists, there may be more earthquakes than usual in 2018. As part of t</span><span style="font-weight: 400;">he </span><a href="http://agupubs.onlinelibrary.wiley.com/hub/journal/10.1002/(ISSN)1944-8007/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Geophysical Research Letters</span></i></a><span style="font-weight: 400;"> presented at the </span><a href="http://www.geosociety.org/GSA/Events/Annual_Meeting/GSA/Events/gsa2018.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">Geological Society of America</span></a><span style="font-weight: 400;">, scientists tracked major earthquakes with a magnitude greater than 7 from 1900 to 2017. They found distinct and repetitive intervals at which the average number of earthquakes per year was much higher than other years. These intervals coincide with the Earth’s regular, recurring periods of slower rotation, when the law of inertia causes the molten core of the earth to ooze out towards the surface. After a while, the built-up pressure erupts on the Earth’s surface, compromising the structural integrity of homes, buildings and structures.</span></p>
<div id="attachment_13650" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg" target="_blank" rel="noopener"><img class="wp-image-13650" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-1024x552.jpg" alt="A young boy takes cover under his desk during an earthquake drill." width="900" height="485" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-300x162.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Earthquake-Drill-e1516974053737-768x414.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">Scientists predict 2018 may be a tumultuous year for earthquakes. (Source: <a href="https://www.scpr.org/programs/take-two/2017/09/12/59079/using-smaller-quakes-to-forecast-larger-seismic-ac/" target="_blank" rel="noopener">Take Two</a>)</p></div>
<p><span style="font-weight: 400;">As structural damage is the leading cause of injury and deaths during an earthquake, architects, engineers and builders need to make sure buildings are built with the right materials and design.  </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/takes-build-natural-disaster-proof-house/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>What it Takes to Build a Natural-Disaster-Proof House</b></a></p>
<h2><b>The Materials </b></h2>
<p><span style="font-weight: 400;">The most dangerous type of earthquakes are ones that trigger horizontal movements, because tall buildings are better at resisting vertical loads than horizontal ones. These ground motions can damage building foundations in a matter of minutes, causing severe injuries and deaths. Building a structure to withstand seismic waves starts with the right materials with the right properties, and steel is by far the most widely used material for building earthquake-resistant buildings. </span></p>
<p><span style="font-weight: 400;">According to the </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, ductile buildings are safer as they dissipate energy from seismic waves. A building will typically have ductile parts that can undergo plastic deformations without complete structural failure during an earthquake. Steel is the most common type of material for such parts.</span></p>
<p><span style="font-weight: 400;">Moreover, due to the law of inertia, the lighter the building, the less force seismic waves will exert on the building. That’s why it’s important, especially for taller buildings, to be made of light and flexible materials such as steel that can “bend” with the movement of earthquakes. On average, multi-story steel buildings are </span><a href="https://constructsteel.org/uploads/files/Steel-Fact-Sheet-Seismic.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">60 to 70 percent lighter</span></a><span style="font-weight: 400;"> and 10 times stronger than concrete-framed buildings of the same size. </span></p>
<h2><b>The Design</b></h2>
<p><span style="font-weight: 400;">With steel, builders can add vital designs and reinforcements to keep the structure standing through an earthquake. Here’s some of the most widely-used measures.</span></p>
<div id="attachment_13649" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" target="_blank" rel="noopener"><img class="wp-image-13649" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Cross-Braces-e1516973902368.jpg" alt="Cross braces on the side of a skyscraper." width="900" height="432" /></a><p class="wp-caption-text">Cross braces transfer the force of an earthquake to the ground. (Source: <a href="https://earthquakesinindia-stsm.weebly.com/technology.html" target="_blank" rel="noopener">Earthquakes in India</a>)</p></div>
<p><span style="font-weight: 400;">The structural integrity of buildings can be reinforced with steel cross braces that frame the exterior of a building in an x-shape. Ultimately cross braces can transfer the force of seismic waves back down to the ground, instead of letting the building take the hit. Builders can also reinforce the walls of buildings with additional vertical walls, or shear walls, that add stiffness to the frame of the building, allowing it to resist swaying or horizontal movements. </span></p>
<div id="attachment_13647" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" target="_blank" rel="noopener"><img class="wp-image-13647" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Base-Isolation-e1516973998930.png" alt="Base isolators are laid out for the base of a building." width="900" height="458" /></a><p class="wp-caption-text">Base isolators absorb much of the shock of seismic waves. (Source: <a href="http://vibration-isolation.embelton.com/engineered-solutions/swimming-pool-isolation/" target="_blank" rel="noopener">Embelton</a>)</p></div>
<p><span style="font-weight: 400;">Base isolation involves separating the building from the foundation so that the isolators to absorb shock from the earthquake. The isolators allow the building to move at a slower pace because they dissolve a large part of the shock. Moment-resisting frames also effectively dissipate energy from floors and roofs to the building’s foundation and the stiff yet flexible frames can change shape during an earthquake. Although more costly, moment-resisting frames enable buildings to withstand an earthquake with excessive horizontal movement. </span></p>
<h2><b>Putting it into practice with POSCO’s Steel House </b></h2>
<p><span style="font-weight: 400;">In September 2017, Young Bae Kim’s home in Gyeongju province, Korea was hit with a 5.8 magnitude earthquake, just 8.9 km from where the earthquake started. Surprisingly, Kim’s home was unscathed. “I could feel the ground shake, but the house was completely under control.” Kim expressed. </span></p>
<p><span style="font-weight: 400;">Kim lives in one of the </span><a href="https://newsroom.posco.com/en/poscos-steel-houses-go-beyond-just-helping-others/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">Steel Houses built by POSCO employees</span></a><span style="font-weight: 400;"> who volunteer to build homes and bridges for communities in need. Each Steel House is made with POSCO’s lightweight structural steel known for its durability, fire resistance and vibration resistance. The homes also incorporate PosMAC, a specialized galvanized steel that is 5 to 10 times more corrosion-resistant than standard steel and is more durable and affordable. </span></p>
<div id="attachment_13651" style="width: 910px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg" target="_blank" rel="noopener"><img class="wp-image-13651" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg" alt="POSCO employees construct a steel house." width="900" height="381" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-Steel-House.jpg 1300w" sizes="(max-width: 900px) 100vw, 900px" /></a><p class="wp-caption-text">POSCO Employees volunteer their time to build steel houses in rural communities.</p></div>
<p><span style="font-weight: 400;">Because all the Steel Houses survived the Gyeongju earthquake while other homes were damaged, more and more people in Korea are choosing steel for their homes over traditional building materials such as wood and concrete. The same trend can be observed in Japan, where earthquakes are much more frequent. In order to build more earthquake-resistant buildings, steel is still the best solution available. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://edition.cnn.com/style/article/earthquake-curtains-japan/index.html" target="_blank" rel="noopener"><span style="font-weight: 400;">CNN</span></a><span style="font-weight: 400;">.</span></p>
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				<title>Going Big: China’s Super-Sized Infrastructure</title>
				<link>https://newsroom.posco.com/en/going-big-chinas-super-sized-infrastructure/</link>
				<pubDate>Fri, 19 Jan 2018 16:10:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[China is the largest steel producing country in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">China is the </span><a href="https://www.worldsteel.org/media-centre/press-releases/2017/world-steel-in-figures-2017.html" target="_blank" rel="noopener"><span style="font-weight: 400;">largest steel producing country</span></a><span style="font-weight: 400;"> in the world. Paired with its abundance of capital and available labor, the country has taken on numerous building projects over the years to build up its economy and facilitate trade with other regions. </span></p>
<p><span style="font-weight: 400;">However, these building projects are on another level of huge, and with all the megacities popping up throughout the country, China boasts many of the biggest infrastructure projects in the world. Here’s the Steel Wire’s look at some of the most impressive to date.</span></p>
<h2><b>Three Gorges Dam</b></h2>
<p><span style="font-weight: 400;">China is home to the largest dam in the world, measuring 1.5 miles in length and sitting 60 (!) stories tall. The Three Gorges Dam took 1.92 million tons of rolled steel to complete, along with 10.82 million tons of cement and 1.6 million cubic meters of timber. The dam opened in 2003 on the Yangtze River and last year, generated a record-high </span><a href="https://www.thebalance.com/top-ten-largest-construction-projects-844370" target="_blank" rel="noopener"><span style="font-weight: 400;">97.8 billion kilowatt-hours</span></a><span style="font-weight: 400;"> of electricity, 4.35 percent higher than the previous year.</span></p>
<div id="attachment_13595" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg" target="_blank" rel="noopener"><img class="wp-image-13595" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg" alt="The Three Gorges Dam on the Yangtze River in China." width="1000" height="621" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-1024x636.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-800x497.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam-768x477.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Three-Gorges-Dam.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Three Gorges Dam is the biggest dam in the world and is made up of 1.92 million tons of steel. (Source: <a href="https://en.wikipedia.org/wiki/Three_Gorges_Dam" target="_blank" rel="noopener">Wikipedia</a>)</p></div>
<h2><b>Beijing Capital International Airport</b></h2>
<p><span style="font-weight: 400;">Beijing Capital International Airport (PEK) was the second largest and busiest airport in the world in 2016, just behind the Hartsfield–Jackson Atlanta International Airport in the U.S. PEK recorded </span><a href="http://www.businessinsider.com/20-busiest-airports-in-the-world-2017-5/#no-2-beijing-capital-international-airport-pek-94393454-passengers-in-2016-19" target="_blank" rel="noopener"><span style="font-weight: 400;">94,393,454</span></a><span style="font-weight: 400;"> passengers that flew in and out in 2016, a 5 percent increase from 2015, and is easily the biggest airport in all of Asia. </span></p>
<div id="attachment_13590" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" target="_blank" rel="noopener"><img class="wp-image-13590" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Beijing-Capital-International-Airport.jpg" alt="Bird’s eye view of the runway at Beijing Capital International Airport in China." width="1000" height="500" /></a><p class="wp-caption-text">Beijing Capital International Airport is the biggest airport in Asia, and second in the world. (Source: <a href="https://www.topchinatravel.com/china-guide/the-largest-airport-in-china-beijing-capital-international-airport.htm" target="_blank" rel="noopener">Top China Travel</a>)</p></div>
<p><span style="font-weight: 400;">The first phase of the airport cost USD 3.5 billion and was completed in 2008, but in order to handle the growing number of passengers, an expansion project is planned for 2025. The estimated 5-year project will almost </span><a href="https://blogs.wsj.com/chinarealtime/2014/12/16/why-beijing-needs-a-new-13-billion-airport/" target="_blank" rel="noopener"><span style="font-weight: 400;">double PEK’s capacity</span></a><span style="font-weight: 400;"> and cost an additional USD 13 billion.   </span></p>
<h2><b>Jiaozhou Bay Bridge</b></h2>
<p><span style="font-weight: 400;">China is also home to the longest sea-crossing bridge in the world. The massive structure stretches over 26.4 miles and connects the cities of Qingdao and Huangdao. The 110ft width accommodates 6 traffic lanes that are supported by 5200 steel pillars.</span></p>
<div id="attachment_13592" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg" target="_blank" rel="noopener"><img class="wp-image-13592" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg" alt="Bird’s eye view of Jiaozhou Bay Bridge in China covered by clouds." width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Jiaozhou-Bay-Bridge.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiaozhou Bay Bridge is held up by 5200 steel pillars. (Source: <a href="https://feel-planet.com/jiaozhou-bay-bridge-china/" target="_blank" rel="noopener">Feel the Planet</a>)</p></div>
<p><span style="font-weight: 400;">The bridge first opened in 2011 and took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 2.3 </span></a><span style="font-weight: 400;">billion and over 10,000 workers to build. The Jiaozhou Bay Bridge also took </span><a href="http://www.telegraph.co.uk/news/worldnews/asia/china/8608279/China-opens-worlds-longest-sea-bridge.html" target="_blank" rel="noopener"><span style="font-weight: 400;">450,000 tons</span></a><span style="font-weight: 400;"> of steel to complete, allowing the bridge to be able to withstand earthquakes up to 8.0 in magnitude, typhoons and the force from a 300,000-ton object.  </span></p>
<h2><b>Jiuquan Wind Power Base</b></h2>
<p><span style="font-weight: 400;">Not surprisingly, the largest wind farm in the world located in China. Jiuquan Wind Power Base is made up of 7,000 turbines that generate enough electricity to sustain a small country. The plant was approved in 2008, and the government has pledged an additional </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">USD 17.4 billion</span></a><span style="font-weight: 400;"> by 2020 as part of the effort to develop China’s renewable energy industry. For now, only </span><a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html?mtrref=www.google.co.kr" target="_blank" rel="noopener"><span style="font-weight: 400;">3.3 percent</span></a><span style="font-weight: 400;"> of all the electricity generated in China comes from wind turbines. With the additional investment, Jiuquan Wind Power Base will be able to generate a massive 20 gigawatts of sustainable electricity. </span></p>
<div id="attachment_13594" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg" target="_blank" rel="noopener"><img class="wp-image-13594" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg" alt="The Jiuquan Wind Power Base in China at sunset." width="1000" height="523" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-1024x535.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-800x418.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base-768x402.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/The-Jiuquan-Wind-Power-Base.jpg 1050w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Jiuquan Wind Power Base generates enough energy to power a small nation. (Source: <a href="https://www.nytimes.com/2017/01/15/world/asia/china-gansu-wind-farm.html" target="_blank" rel="noopener">The New York Times</a>)</p></div>
<h2><b>New Century Global Center</b></h2>
<p><span style="font-weight: 400;">What does the biggest building in the world look like? A mini country. Located in Chengdu, Sichuan province, the New Century Global Center combines a shopping mall, water park, hotels, movie theaters, offices, restaurants, ice rink and more into </span><a href="http://www.dailymail.co.uk/news/article-2360182/Take-look-inside-worlds-biggest-building-Chinese-dome-houses-shopping-centre-Mediterranean-village-water-park--ice-skating-rink-multiple-hotels.html" target="_blank" rel="noopener"><span style="font-weight: 400;">19 million sq.ft.</span></a><span style="font-weight: 400;"> of space. The structure is made of glass and steel and measures 500 meters long, 400 meters wide and 100 meters high. Designed by architect Zaha Hadid, it even has artificial sun for the perfect weather, 24 hours a day. </span></p>
<div id="attachment_13593" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" target="_blank" rel="noopener"><img class="wp-image-13593 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg" alt="Inside look at the New Century Global Center in China." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/New-Century-Global-Center-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The New Century Global Center located in Chengdu is the largest city in the world. (Source: <a href="https://www.thousandwonders.net/photo/5077" target="_blank" rel="noopener">Thousand Wonders</a>)</p></div>
<h2><b>Port of Shanghai</b></h2>
<p><span style="font-weight: 400;">The world’s biggest ports are mostly located in China, and the biggest one is the Port of Shanghai. In 2012, </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">744 million</span></a><span style="font-weight: 400;"> tonnes of cargo and </span><a href="http://www.ship-technology.com/features/feature-the-worlds-10-biggest-ports/" target="_blank" rel="noopener"><span style="font-weight: 400;">32.5 million</span></a><span style="font-weight: 400;"> twenty-foot equivalent units (TEUs) of steel containers passed through the port. The entire area of the port on the Yangtze River covers 3,619km² comprised of 3 main ports: Wusongkou, Waigaoqiao and Yangshan Deep-Water Port. About 25 percent of China’s trade passes through the Port of Shanghai, or 2,000 steel container ships per month. </span></p>
<div id="attachment_13596" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" target="_blank" rel="noopener"><img class="wp-image-13596 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg" alt="The Port of Shanghai at night time." width="1000" height="667" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-800x534.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Port-of-Shanghai-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">The Port of Shanghai is the largest port in the world and a quarter of China’s trade passes through it. (Source: <a href="https://tax.thomsonreuters.com/blog/onesource/global-trade/free-trade-agreement-fta-automation/" target="_blank" rel="noopener">Thomson Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Most recently, the 4th phase of the Yangshan Deep-Water Port was completed, making it the largest automated port in the world. It spans across 2.23 million square meters, and can automatically handle 4 million standard containers per year, or 25 per hour. It was also built to accommodate the heaviest ships in the world. </span></p>
<p><span style="font-weight: 400;">China is using its steel to build up the country’s infrastructure, and set world records along the way. Besides being impressive in size, the structures are expected to contribute to greater connectivity and economic prosperity throughout China. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://www.morganstanley.com/ideas/china-small-cities-economic-growth" target="_blank" rel="noopener"><span style="font-weight: 400;">Morgan Stanley</span></a><span style="font-weight: 400;">. </span></p>
<p>&nbsp;</p>
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				<title>POSCO’s Takeaways from CES 2018: Steel Yourself for a Smarter Future</title>
				<link>https://newsroom.posco.com/en/poscos-takeaways-ces-2018-smarter-future/</link>
				<pubDate>Thu, 18 Jan 2018 19:34:36 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Under POSCO’s vision for smartization, the company has been working to apply new technologies such as AI, Big Data and IoT to the manufacturing process. In order to stay competitive in the fourth industrial revolution, POSCO CEO Ohjoon Kwon has been exploring new ways to improve POSCO’s technology and continue to lead the smart revolution in the global steel industry. </span></p>
<div id="attachment_13557" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank" rel="noopener"><img class="wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CEO Kwon explores CES 2018</p></div>
<p><span style="font-weight: 400;">As such, CEO Kwon made his first official visit to the 2018 Consumer Electronics Show (CES) in Las Vegas earlier this month to stay on top of the latest trends in connectivity and smart solutions that can be applied to the manufacturing process in smart factories. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO CEO Ohjoon Kwon Visits CES 2018</b></a></p>
<p><span style="font-weight: 400;">Ultimately, a </span><a href="https://www.posri.re.kr/files/file_pdf/59/329/6680/59_329_6680_file_pdf_1476085473.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">smart factory for POSCO</span></a><span style="font-weight: 400;"> would entail using smart sensors to pick up data, smart analysis through AI and automated production processes. Moreover, the smart factory would store and analyze its big data and apply it to make future improvements and prevent malfunctions. Aligned with many of POSCO’s business growth engines, major topics and themes at CES 2018 included smart homes, smart cities, autonomous cars and AI, and more than 3,900 companies put forth their best innovations.</span></p>
<h2><b>Smart Connectivity</b></h2>
<p><span style="font-weight: 400;">As more and more cities undergo smart transformations, the next big trend will be data collection and analysis through 5G connectivity. It was no surprise to see numerous innovations in smart transportation, smart grid, public safety, healthcare, data analytics and more at CES 2018. Moreover, city officials from early-adapting cities such as Kansas City, Miami and Las Vegas took to the stage to discuss their cities’ smartization plans. Some of the </span><a href="http://www.zdnet.com/article/ces-2018-cios-push-smart-city-agendas-through-tech-partnerships-outreach/" target="_blank" rel="noopener"><span style="font-weight: 400;">topics discussed</span></a><span style="font-weight: 400;"> included using GIS mapping software, smart construction, inclusive technology and autonomous transportation to enhance citizens’ productivity, efficiency, safety and well-being. </span></p>
<div id="attachment_13611" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1.jpg" target="_blank" rel="noopener"><img class="wp-image-13611" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg" alt="Two speakers from Bosch talk about smart city solutions on stage at CES 2018." width="800" height="488" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-1024x625.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-800x488.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bosch-Keynote-1-768x469.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">CES 2018 was a platform for smart city discussion. (Source: <a href="http://www.bosch-presse.de/pressportal/de/en/ces-2018-bosch-sees-future-in-smart-city-business-139136.html" target="_blank" rel="noopener">Bosch</a>)</p></div>
<p><span style="font-weight: 400;">CEO Kwon visited related booths to learn about new technologies POSCO could apply to its businesses. Currently, POSCO’s smart factories are run by POSCO ICT’s smart platform called PosFrame, which allows the factory to apply a digital genome map to operations via data collection, instantly convert smart factory initiatives in domains, act as a common platform for new technologies and apply the same, standardize smart factory model to other facilities through reusable software. </span></p>
<p><span style="font-weight: 400;">Also at this year’s CES, POSCO ICT signed an MOU with DPR Construction, a leading smart construction company to apply PosFrame to construction sites for more efficient, cost-effective and smarter construction processes. </span></p>
<h2><b>Smart Transportation</b></h2>
<p><span style="font-weight: 400;">Another major theme at this year’s CES was mobility. Namely, autonomous and electric mobility. Companies from all across the board from traditional car manufacturers and software companies to gaming companies lined up to showcase their new innovations. </span></p>
<p><span style="font-weight: 400;">Even as the market for sustainable EVs and autonomous EVs look to expand in 2018 and beyond, EVs only make up about 1 percent of the global fleet of cars and there’s still a ways to go before EVs become the norm. Drivers need to feel safe in their EVs or autonomous EVs, want greater range on a single charge and need to see more charging infrastructure in their communities before making the switch. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: Electric Vehicles and the Future of the Automotive Market</b></a></p>
<p><span style="font-weight: 400;">What’s more is that just because a vehicle runs on electric batteries, it doesn’t automatically mean the vehicle is eco-friendly or transmits less harmful emissions. Manufacturers and consumers alike have to take a </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">lifecycle</span></a><span style="font-weight: 400;"> approach to assess the car’s impact on the environment from production to end of life recycling. </span></p>
<div id="attachment_13583" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" target="_blank" rel="noopener"><img class="wp-image-13583" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/2017-Global-EV-Materials-Forum.jpg" alt="Clients browse POSCO’s products at the 2017 Global EV Materials Forum." width="800" height="338" /></a><p class="wp-caption-text">POSCO works with numerous partners to develop leading solutions for electric vehicles.</p></div>
<p><span style="font-weight: 400;">That’s why POSCO is working with automakers to come up with vital solutions in the auto industry for a greener future. It supplies partners with an advanced high-strength steel (AHSS) called </span><a href="https://newsroom.posco.com/en/posco-giga-steel-opens-door-future-auto-industry/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO GIGA STEEL</span></a><span style="font-weight: 400;"> that is both lightweight and super strong, allowing cars to travel with less energy without compromising passenger safety. </span></p>
<p><span style="font-weight: 400;">POSCO is also a lithium provider and has developed an </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">innovative technology</span></a><span style="font-weight: 400;"> to speed up the extraction process, saving time, costs and damage to the environment. It also works with car makers to apply premium electric steel to partners’ electric motors to increase efficiency and cut costs. </span></p>
<p><span style="font-weight: 400;">With so many exciting new innovations and technologies surrounding EVs, POSCO will undoubtedly play a significant role in ensuring automakers have the tools they need to realize a green future.  POSCO will work to stay ahead of newly emerging technologies to enhance the efficiency, sustainability and performance of all of its solutions.</span></p>
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				<title>POSCO Steel Shines at the 2018 PyeongChang Winter Olympics</title>
				<link>https://newsroom.posco.com/en/posco-steel-shines-2018-pyeongchang-winter-olympics/</link>
				<pubDate>Wed, 17 Jan 2018 20:25:47 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO’s World Premium Products (WPP) and solutions were used in the main facilities of the 2018 PyeongChang Winter Olympics. POSCO’s products can be found in the recently-completed International Broadcasting Center, Media Residence and Kwandong Hockey Centre that boasts increased durability, stability, surface quality and sustainability.</span></p>
<p><span style="font-weight: 400;">For the International Broadcasting Center (IBC) completed last April, builders used POSCO’s Pos-H steel. Building parts were made by precisely cutting and welding the hot-rolled steel plates and thick plates. Pos-H is custom-made for structures and does not produce any waste unlike existing hot-rolled shape steel with fixed dimensions. In addition, POSCO’s dry fire-resistant cladding technique was applied to all the pillars of the IBC. The dry fire-resistant cladding technique eliminates the process of applying fire-resistant paint to pillars for fire prevention, and instead, fire-resistant materials are wrapped around the pillars. </span></p>
<p><span style="font-weight: 400;">The Media Residence that will house reporters during the PyeongChang Winter Olympics resembles a steel showroom due to its impressive design. PosMAC, which is over 5 times more corrosion-resistant than general galvanized steel sheets as it is coated with zinc, magnesium and aluminum, was specially printed to bring to life the fiber texture. PosMAC was used for the exterior of the bathrooms and walls for durability as well as artistic value. The surface steel plates plated with aluminum and zinc, called ALZASTA was treated to achieve a glittering spangle pattern texture and applied to the residence fire doors, valve enclosures and hallways. PossSD, stainless steel with a level of reflectivity equal to that of a mirror, was used inside the bathrooms. </span></p>
<p><span style="font-weight: 400;">The Media Residence was completed on December 15, after 8 months of construction. All of the 300 rooms were prefabricated in a factory and assembled at the site. This is known as modular construction. It reduced the construction period by 18 months compared to building with general concrete. More than anything else, modular construction makes it possible to move the structure to another location and reuse it. In this respect, modular construction is regarded as the best choice for the facilities that will be removed after the Winter Olympics. The Media Residence will be reused as a hotel or dormitory. </span></p>
<p><span style="font-weight: 400;">Finally, the Kwandong Hockey Center’s exterior walls are made of 329LD POSCO stainless steel, which is highly corrosion-resistant and robust. POSCO provided the structural analysis by calculating the optimal thickness for the walls and reduced the thickness by 25 percent.  </span></p>
<p><span style="font-weight: 400;">After the PyeongChang Winter Olympics and Paralympics, POSCO will continue to provide construction solutions through is WPP and technologies for its partners.  </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://www.heerim.com/project/view?id=1066&amp;lang=en" target="_blank"><span style="font-weight: 400;">Heerim</span></a><span style="font-weight: 400;">.</span></p>
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				<title>POSCO CEO Ohjoon Kwon Visits CES 2018</title>
				<link>https://newsroom.posco.com/en/posco-ceo-ohjoon-kwon-visits-ces-2018/</link>
				<pubDate>Fri, 12 Jan 2018 21:01:16 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">POSCO CEO Ohjoon Kwon attended CES 2018, the world’s largest home appliance and IT Expo, held in Las Vegas. This was CEO Kwon’s first time attending CES and he was accompanied by Doo-hwan Choi, CEO of POSCO ICT, and Mi-hwa Park, head of POSCO Information Planning Department. </span></p>
<p><span style="font-weight: 400;">Since last February, CEO Kwon has visited Siemens, GE and other businesses in Silicon Valley to explore new technologies and expand POSCO Group’s smartization plan. At CES 2018, CEO Kwon saw first-hand the latest smart technologies and plans to implement them to all of POSCO’s core businesses including steel, construction, IT and energy. He also met officials from leading smart companies such as GE and DPR Construction, and examined possibilities for cooperation over commercializing POSCO’s smart solutions.</span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" target="_blank"><img class="aligncenter wp-image-13557 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg" alt="CEO Kwon explores CES 2018" width="800" height="600" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/CEO-Kwon-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p><span style="font-weight: 400;">POSCO Kwon met Heilmann Matthias, President and CEO of Digital Solutions at Baker Hughes General Electric (BHGE). Matthias oversees the digital solution business of GE Group, and the two discussed the development of PosFrame, POSCO’s proprietary smart platform, its compatibility with Predix, GE’s smart platform, as well as the possibility for joint commercialization.</span></p>
<p><span style="font-weight: 400;">In particular, POSCO ICT is planning to sign an MOU with DPR Construction, the world leader in Smart Construction, to collaborate on smart projects and find opportunities to apply new ICT technologies to construction. Through this MOU, the two companies will cooperate on projects such as constructing and operating highly-efficient, low-cost data centers and smart factories controlled by PosFrame.</span></p>
<p><span style="font-weight: 400;">CEO Kwon also visited the automobiles, home appliances, smart city and smart home exhibition booths. He examined the latest tech trends of IT utilization in steel-consuming industries to develop compatible materials and steel solutions. </span></p>
<p><span style="font-weight: 400;">He also made sure to explore electric vehicle (EV) batteries and new IT technologies surrounding EVs, as lithium materials are the new growth engine of the company. CEO Kwon also evaluated the possibility of securing new markets for the group’s construction business at home and abroad.</span></p>
<p><span style="font-weight: 400;">POSCO Group plans to continue searching for new, innovative solutions to apply to its smartization efforts and actively develop domestic and overseas data centers and smart factory markets.</span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="http://bgr.com/2018/01/10/best-of-ces-2018-top-10-new-products-final/" target="_blank"><span style="font-weight: 400;">BGR</span></a><span style="font-weight: 400;">.</span></p>
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				<title>This Material is “Steeling” the Show at the 2018 Winter Olympics</title>
				<link>https://newsroom.posco.com/en/material-steeling-show-2018-winter-olympics/</link>
				<pubDate>Thu, 11 Jan 2018 23:06:24 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
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									<description><![CDATA[The countdown has begun: The 2018 PyeongChang Olympic and Paralympic Games (PyeongChang 2018) are less than 30 days away. The International Olympic Committee]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The countdown has begun: The 2018 PyeongChang </span><a href="https://www.pyeongchang2018.com/en/schedule" target="_blank" rel="noopener"><span style="font-weight: 400;">Olympic </span></a><span style="font-weight: 400;">and </span><a href="https://www.pyeongchang2018.com/en/paralympics/index" target="_blank" rel="noopener"><span style="font-weight: 400;">Paralympic </span></a><span style="font-weight: 400;">Games (PyeongChang 2018) are less than 30 days away. The International Olympic Committee (IOC) has added </span><a href="https://www.olympic.org/athlete365/news/whats-new-the-4-events-set-to-debut-at-pyeongchang-2018/g-2018/" target="_blank" rel="noopener"><span style="font-weight: 400;">4 new events</span></a><span style="font-weight: 400;"> to this year’s games including curling mixed doubles, speed skating mass start, alpine skiing team event and snowboard big air. With the additions, athletes in the 2018 PyeongChang Olympic Winter Games will compete in 7 main sports, or 15 events including variations. </span></p>
<p><span style="font-weight: 400;">So, what do these athletes from all over the world competing in various different sports have in common? They all rely on steel to enhance their performance and keep them safe while they compete for the highest honors in their profession. </span></p>
<p><span style="font-weight: 400;">Here are some of the most prominent ways steel plays its part in winter Olympic sports:</span></p>
<h2><b>Blades/Edges of Steel</b></h2>
<h2><b>Ice Hockey</b></h2>
<p><span style="font-weight: 400;">Ice hockey is easily the main attraction of winter Olympics as hockey finals are usually the last events of the Games. The same can be said of para ice hockey as well. Athletes glide through the rink on specially-made </span><a href="https://newsroom.posco.com/en/road-victory-korean-national-para-ice-hockey-team/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">sledges</span></a><span style="font-weight: 400;">, or sleds, and have as much, if not more, full-contact than regular ice hockey. </span></p>
<div id="attachment_13537" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates.jpg" target="_blank" rel="noopener"><img class="wp-image-13537" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-1024x320.jpg" alt="A hockey player dribbling a puck." width="1000" height="313" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-1024x320.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-800x250.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Hockey-Skates-768x240.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Stainless steel is the material of choice for ice hockey skate blades. (Source: <a href="https://www.fxbx.fi/en/icehockey/" target="_blank" rel="noopener">FXBX</a>)</p></div>
<p><span style="font-weight: 400;">There are several pieces of equipment that enable hockey players to perform at their best, including their skates and sleds. The deciding factor in the quality of skates comes down to the type of steel used in the blades, or runners. Harder types of steel are preferred for less wear and tear and so that athletes do not have to sharpen the blades too often. </span></p>
<p><span style="font-weight: 400;">That’s why most opt for stainless steel, for its high-strength, hard, ductile and corrosion-resistant qualities. For para ice hockey players, their sleds make or break the game, and materials like magnesium, high-manganese anti-vibration steel and stainless steel give them the edge they need. </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/NthjOJjIDYg?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/road-victory-korean-national-para-ice-hockey-team/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>How POSCO’s Advanced Technology Gives Speed to Korea’s Para Ice Hockey Team</b></a></p>
<h3><b>Figure Skating</b></h3>
<p><span style="font-weight: 400;">Blades on figure skates look similar to that of hockey skates, but are longer and heavier. Figure skate blades also have the thickest type of blades at 4 to 5mm. These blades were most commonly made of tempered carbon steel coated with chrome, but lighter materials such as stainless steel are becoming more common. At the professional level, many athletes wear skates with </span><a href="https://www.thoughtco.com/questions-about-figure-skating-blades-1281766"><span style="font-weight: 400;">high-grade steels</span></a><span style="font-weight: 400;"> that are much more expensive than common skates. A distinct characteristic of these blades is the spiked front toe which gives figure skaters the traction they need for rigorous jumps and spins. </span></p>
<div id="attachment_13536" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates.jpg" target="_blank" rel="noopener"><img class="wp-image-13536" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-1024x640.jpg" alt="A pair of white figure skates on ice. " width="1000" height="625" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-1024x640.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-800x500.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Figure-Skates-768x480.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Figure skates have spiked toes to assist jumps and spins. (Source: <a href="https://www.bendsource.com/Bent/archives/2016/10/27/ice-season-opens-at-the-pavilion-on-halloween" target="_blank" rel="noopener">Bend Source</a>)</p></div>
<h3><b>Short and Speed Skating</b></h3>
<p><span style="font-weight: 400;">Like blades for hockey and figure skates, short track and speed skates are also made of stainless steel. Short track skates are slightly curved and shorter than speed skates, with slightly rounded backends for safety.  </span></p>
<div id="attachment_13539" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating.jpg" target="_blank" rel="noopener"><img class="wp-image-13539" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-1024x576.jpg" alt=" Short track skaters warm up on the ice rink before competition." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Short-Track-Skating.jpg 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Figure skates have spiked toes to assist jumps and spins. (Source: <a href="http://www.isu.org/inside-short-track-speed-skating" target="_blank" rel="noopener">International Skating Union</a>)</p></div>
<p><span style="font-weight: 400;">Speed skates are different from those for short track because the back-end of the blade is detached from the boot. this reduces friction and energy loss. Also, the detached blade allows the blade to remain attached to the ice longer than attached blades. </span></p>
<p><b>Skiing and Snowboarding</b></p>
<p><span style="font-weight: 400;">Steel also plays a crucial part in the construction of ski and snowboard edges. With high-quality steel, athletes can sharpen the edges more frequently, and sharp edges are crucial for carving and turning on snow. Edges are most commonly made of stainless steel, and they are inserted into the body of the ski or snowboard via “teeth” or T-shaped ridges. Most edges have a </span><a href="http://armadaskis.com/2016/10/whats-my-ski-made-of/" target="_blank" rel="noopener"><span style="font-weight: 400;">Rockwell 48 hardness</span></a><span style="font-weight: 400;">. </span></p>
<div id="attachment_13540" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges.jpg" target="_blank" rel="noopener"><img class="wp-image-13540" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-1024x576.jpg" alt="A man glues on steel edges to a snowboard." width="1000" height="563" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Snowboard-Edges.jpg 1280w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Ski and snowboard edges are made of steel to achieve maximum sharpness. (Source: <a href="https://www.youtube.com/watch?v=mAJWaAh_8SY" target="_blank" rel="noopener">YouTube</a>)</p></div>
<h2><b>Rock-hard Skeleton, Ultra Sharp Blades</b></h2>
<h2><b>Bobsled</b></h2>
<p><span style="font-weight: 400;">There are several variations of bobsled events during the Olympics: 2-man, 4-man and women’s doubles. No matter how many people are on a team, each bobsled has a steel chassis or skeleton and four steel blades attached to the bottom of the sleds. Every team must use the same type of steel for blades used in competition. Much like a car, materials that make up the bobsled must be lightweight yet strong so the athletes have the freedom to steer through the track. During competition, sleds slide through at an average speed of 150 km/hr. </span></p>
<div id="attachment_13535" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled.jpg" target="_blank" rel="noopener"><img class="wp-image-13535" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-1024x498.jpg" alt="A bobsled goes down an ice track." width="1000" height="486" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-1024x498.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-800x389.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled-768x373.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Bobsled.jpg 1440w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Ski and snowboard edges are made of steel to achieve maximum sharpness. (Source: <a href="http://www.lakeplacid.com/do/activities/bobsled-rides-olympic-sports-complex" target="_blank" rel="noopener">Lake Placid</a>)</p></div>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/ask-expert-posco-giga-steel-frames-g4-rexton/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>Ask an Expert: How POSCO GIGA STEEL Frames the G4 Rexton</b></a></p>
<h3><b>Luge</b></h3>
<p><span style="font-weight: 400;">The luge is considered to be the most dangerous winter Olympic sport due to high speeds and sharp turns of the track. After push off in a seated position, the person or pair lies flat on their backs and steer the sleds with their bodies. Sleds have a pair of steel blades attached to the bottom. Olympic rules prohibit teams from heating the blades before competition as it would decrease friction against ice. Instead, athletes try to maintain the sharpest blades possible.</span></p>
<div class="o_imgset">
<figure>
<p><div style="width: 970px" class="wp-caption alignnone"><img src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Luge-1024x683-1-800x534.jpg" alt="" width="960" height="540" /><p class="wp-caption-text">The Luge is one of the most dangerous winter Olympic sports. (Source: <a href="https://www.teamgb.com/news/five-to-follow-for-the-pyeongchang-2018-winter-olympics?name=five-to-follow-for-the-pyeongchang-2018-winter-olympics" target="_blank" rel="noopener">Team GB</a>)</p></div></figure>
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<div class="mceTemp"></div>
<h3><b>Skeleton </b></h3>
<p><span style="font-weight: 400;">Opposite of the luge, skeleton athletes race flat on their stomachs, with no brakes. Instead of starting on the sled, the athletes have to sprint for about 40 meters before hopping on. All skeleton sled frames must be made of steel, and blades are usually made of high-quality stainless steel. As for all the “sliding” sports, there are strict rules for the size and weight of the sleds. </span></p>
<div id="attachment_13542" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton.jpg" target="_blank" rel="noopener"><img class="wp-image-13542 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton.jpg" alt="A skeleton athlete going down the track on a sled." width="1000" height="677" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton-800x542.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Skeleton-768x520.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Skeleton athletes sprint 40 meters before jumping on their sleds stomach first. (Source: <a href="https://www.mprnews.org/story/2014/02/05/olympics-luge-skeleton-bobsled-essential-guide" target="_blank" rel="noopener">MPR News</a>)</p></div>
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				<title>Sustainability Matters: Staying Competitive in Today’s Global Economy</title>
				<link>https://newsroom.posco.com/en/sustainability-matters-staying-competitive-todays-global-economy/</link>
				<pubDate>Tue, 09 Jan 2018 22:54:28 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[air pollution]]></category>
		<category><![CDATA[automotive steel]]></category>
		<category><![CDATA[Beautiful China]]></category>
		<category><![CDATA[blast furnace]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[develop]]></category>
		<category><![CDATA[developing]]></category>
		<category><![CDATA[developing countries]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[economic competitiveness]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy security]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[environmental policy]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[FINEX]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global economy]]></category>
		<category><![CDATA[global energy demand]]></category>
		<category><![CDATA[global pollution]]></category>
		<category><![CDATA[globalization]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[import]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[industrial competitiveness]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[innovate]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[iron]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[Materials]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[molten iron]]></category>
		<category><![CDATA[natural gas]]></category>
		<category><![CDATA[plant]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[POSCO GIGA STEEL]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[renewable]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[resource]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[steel production]]></category>
		<category><![CDATA[steel products]]></category>
		<category><![CDATA[stringent regulations]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable business]]></category>
		<category><![CDATA[sustainable materials]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The steel wire]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[Xi Jingping]]></category>
									<description><![CDATA[An age-old debate exists for and against environmental regulations. Many proponents argue that the environment must be protected at all costs because it is a]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">An age-old debate exists for and against environmental regulations. Many proponents argue that the environment must be protected at all costs because it is a finite resource. Opponents argue that stringent regulations will only decrease the competitiveness of firms, especially in the wake of globalization.</span></p>
<h2><b>The U-Shaped Relationship </b></h2>
<p><span style="font-weight: 400;">However, the argument is not so black and white according to Spyridon Stavropoulos, Ronald Wall and Yuanze Xu’s </span><a href="http://www.tandfonline.com/doi/full/10.1080/00036846.2017.1363858" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Environmental regulations and industrial competitiveness: evidence from China</span></i></a><i><span style="font-weight: 400;">. </span></i><span style="font-weight: 400;">The study suggests that the relationship between stringent economic regulations and industrial (or economic) competitiveness is U-shaped. Meaning, initially, stringent regulations will increase the cost of production and make companies less profitable, but after a certain turning point, companies will be forced to adapt and innovate, thus becoming more competitive in the long run. </span></p>
<div id="attachment_13517" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg" target="_blank" rel="noopener"><img class="wp-image-13517 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg" alt="An activist protests for forests. " width="1000" height="678" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist.jpg 1000w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist-800x542.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Environmental-Activist-768x521.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Many activists sit on both sides of the debate. (Source: <a href="http://www.ethical.org.au/consumer/ethicalshopper/christmas.html" target="_blank" rel="noopener">Ethical Shopper</a>)</p></div>
<p><span style="font-weight: 400;">When regulation policies are consistent over a long period of time, companies are forced to tackle the root of the problem, instead of focusing on meeting certain numbers. In today’s global economy, many governments have already begun to implement stringent economic regulations that only look to get tighter in the future. In such a context, companies that choose to innovate and come up with solutions to global pollution problems will come out more competitive in the end.</span></p>
<h2><b>Sustainability Equals Competitiveness</b></h2>
<p><span style="font-weight: 400;">Looking at major economic players around the world, it’s safe to say that environmental sustainability is a common topic on each of their respective national agendas. Pressing national challenges are tied to the environment in one way or another. For example, many countries are shifting their policies to ensure energy security. Countries that import most of their energy from external regions are subject to volatile prices and thus unstable economies. Thus, governments are actively supporting companies that can cultivate domestic, renewable energy sources. Another, more obvious, example is the direct link between pollution and health risks. </span></p>
<p><span style="font-weight: 400;">China is the fastest developing country in the world, and by 2035, it will be responsible for </span><a href="https://www.google.co.kr/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=24&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwiS_e6Bj73YAhWBX5QKHeoICIg4FBAWCDcwAw&amp;url=http%3A%2F%2Fapcoworldwide.com%2Fblog%2Fdetail%2Fapcoforum%2F2018%2F01%2F01%2Fbeginning-of-a-new-era-15-watch-outs-for-china-in-2018&amp;usg=AOvVaw1KebSXP_YK__0vkD0bZqAz" target="_blank" rel="noopener"><span style="font-weight: 400;">28 percent</span></a><span style="font-weight: 400;"> of the total global energy demand. China also happens to be almost completely dependent on energy imports. Subsequently, the government has started a variety of government programs to boost sustainability as part of President Xi Jinping’s pledge to build a “</span><a href="https://www.latham.london/2017/10/president-xi-jinping-pledges-sustainable-development-to-build-a-beautiful-china/" target="_blank" rel="noopener"><span style="font-weight: 400;">Beautiful China</span></a><span style="font-weight: 400;">”. These policies also come in the wake of shocking statistics: in 2015, pollution led to </span><a href="http://time.com/4989641/water-air-pollution-deaths/" target="_blank" rel="noopener"><span style="font-weight: 400;">1.8 million</span></a><span style="font-weight: 400;"> premature deaths in China. </span></p>
<div id="attachment_13516" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping.jpg" target="_blank" rel="noopener"><img class="wp-image-13516" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-1024x672.jpg" alt="Chinese President Xi Jinping speaking at a podium. " width="1000" height="656" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/Chinese-President-Xi-Jinping-768x504.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">Chinese President Xi Jinping laid out a 2-step plan to achieve a “Beautiful China.” (Source: <a href="https://newsgru.com/xi-jinping-declares-chinas-new-era/" target="_blank" rel="noopener">News Gru</a>)</p></div>
<p>&nbsp;</p>
<h2><b>Sustainable Steelmaker</b></h2>
<p><span style="font-weight: 400;">Even with strong government commitment and plenty of programs to support sustainable business, most developing countries lack affordable renewable energy sources and the technology to apply those sources to existing production processes. Nevertheless, the world is changing and only those that adapt and innovate survive and thrive. That’s exactly what POSCO did starting back in 2007. </span></p>
<h3><b>FINEX: A Game Changer </b></h3>
<p><span style="font-weight: 400;">POSCO came up with a new molten iron production technology called FINEX. The technology allows molten iron and non-coking coal to be produced directly in a blast furnace during the iron-making process. It is different from the conventional blast furnace process, as it combines the coking plant, sinter plant and blast furnace into a single iron-making unit. This lowers production costs and reduces harmful emissions. </span></p>
<div id="attachment_13518" style="width: 1010px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX.jpg" target="_blank" rel="noopener"><img class="wp-image-13518" src="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-1024x433.jpg" alt="Red hot molten steel getting rolled." width="1000" height="423" srcset="https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2018/01/POSCO-FINEX.jpg 1300w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><p class="wp-caption-text">FINEX is a sustainable game-changer for steel production.</p></div>
<p><span style="font-weight: 400;">Ultimately, FINEX is one of the most cost-effective and eco-friendly ways to make steel. The technology mitigates the use of C02, has the lowest process-related emission rates and preserves resources through the use of a wide range of iron ores and non-coking coals. </span><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">FINEX reduces SOx and NOx emissions</span></a><span style="font-weight: 400;"> by 40 and 15 percent respectively, and fine dust particles can be reduced by 34 percent compared to traditional blast furnaces. Furthermore, the by-products from the process generate highly valuable export gas that can be used for various purposes like electric power generation or natural gas substitution.</span></p>
<p><span style="font-weight: 400;">On December 7, 2017, POSCO reached </span><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">20 million cumulative tons</span></a><span style="font-weight: 400;"> of molten iron production using the FINEX technology. POSCO is not the only company enjoying the benefits of sustainable competitiveness &#8211; POSCO’s manufacturing partners can see lower emissions levels when </span><a href="https://newsroom.posco.com/en/taking-life-cycle-approach-automotive-environmental-policy/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">evaluating the entire life cycle</span></a><span style="font-weight: 400;"> of their products. </span></p>
<p><b>SEE ALSO: </b><a href="https://newsroom.posco.com/en/posco-reaches-20-million-tons-production-using-finex-technology/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><b>POSCO Reaches 20 Million Tons of Production Using FINEX Technology</b></a></p>
<p><span style="font-weight: 400;">Sustainability is no longer just jargon. As environmental issues are intricately tied to the economy and even national security, governments around the world will be actively supporting sustainable companies in the years to come. Companies can expect sustainability and competitiveness to become interchangeable terms in the near future.</span></p>
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