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		<title>CES2026 &#8211; Official POSCO Group Newsroom</title>
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            <title>CES2026 &#8211; Official POSCO Group Newsroom</title>
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				<title>The Age of Physical AI Is Here: Where POSCO Group Sees Opportunity in Robotics</title>
				<link>https://newsroom.posco.com/en/the-age-of-physical-ai-is-here-where-posco-group-sees-opportunity-in-robotics/</link>
				<pubDate>Tue, 17 Mar 2026 15:51:21 +0000</pubDate>
				<dc:creator><![CDATA[parky]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES2026]]></category>
		<category><![CDATA[Humanoid Robot]]></category>
		<category><![CDATA[hyper no]]></category>
		<category><![CDATA[physical AI]]></category>
		<category><![CDATA[robot]]></category>
		<category><![CDATA[robotics]]></category>
									<description><![CDATA[CES 2026, the world’s largest technology trade show, has come to a close—and this year, one theme stood out above all others: robots. From humanoids and]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-27951" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01.jpg" alt="" width="960" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01-800x350.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a01-768x336.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>CES 2026, the world’s largest technology trade show, has come to a close—and this year, one theme stood out above all others: robots. From humanoids and quadrupeds to sports and healthcare applications, robotics was everywhere on the show floor, signaling that the era of Physical AI—where AI and robotics come together in the real world—is quickly taking shape.</p>
<p>With Jae-bum Park, Senior Researcher at POSCO Research Institute, we look at what CES 2026 revealed about the future of robotics and where POSCO Group’s strengths could create new opportunities in this fast-growing industry.</p>
<hr />
<p><img class="alignnone size-full wp-image-27942" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02.jpg" alt="" width="960" height="421" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02-800x351.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a02-768x337.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Powering the Energy Transition: <span style="color: #005baa;">Robots Were Everywhere at CES 2026</span></h2>
<p>At this year’s CES, robots were impossible to miss. Even in booths hosted by companies not traditionally associated with robotics, robot-related technologies appeared throughout the exhibition. The message was clear: AI-powered robots are moving beyond demonstrations and entering everyday life and industrial environments.</p>
<p><img class="alignnone size-full wp-image-27943" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a03-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>One of the most talked-about exhibits was Atlas, the humanoid robot presented by Boston Dynamics, Hyundai Motor Group’s robotics affiliate. Equipped with 56 degrees of freedom (DoF), Atlas demonstrated highly flexible movement and the ability to handle heavy-duty tasks involving loads of more than 50 kilograms—offering a glimpse of its potential in real industrial settings.</p>
<p>The exhibition also introduced a collaboration case involving POSCO and Boston Dynamics. On screen, Spot, Boston Dynamics’ quadruped robot, was shown moving through high-temperature facilities at a POSCO steelworks. In a noisy and heat-intensive environment, Spot was able to detect gas leaks and carry out precise inspections of equipment and infrastructure. The scene offered a compelling look at how robots are evolving from crowd-pleasing exhibits into reliable co-workers on industrial sites.</p>
<p><img class="alignnone size-full wp-image-27944" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04.jpg" alt="" width="960" height="541" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04-800x451.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a04-768x433.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Another exhibit that drew attention came from Korean company Bodyfriend, which showcased a massage chair designed to feel almost like wearing a robotic suit. Its wearable AI healthcare robot, with independently moving arms and legs, attracted strong interest for its ability to analyze and stretch the user’s joints.</p>
<p><img class="alignnone size-full wp-image-27945" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05.jpg" alt="" width="960" height="542" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05-800x452.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a05-768x434.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Robots were also making an impact in sports. Table tennis robots and combat robots once again proved popular with visitors, while sports robots introduced by Chinese companies such as Unitree and others showed just how far the technology has advanced. Some were able to analyze an opponent’s movements and track the trajectory of a ball in real time, providing highly detailed coaching.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;"><span style="color: #005baa;">Degrees of Freedom:</span> What Makes Robot Movement More Sophisticated</h2>
<p>As CES 2026 made clear, robot movement is becoming increasingly refined as technology advances. One term that many robotics companies use when discussing precision and flexibility is DoF, or Degree of Freedom. In simple terms, DoF refers to the number of joint axes a robot can move or control.</p>
<p><img class="alignnone size-full wp-image-27946" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a06-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Generally speaking, the higher the DoF, the more independently controllable joints a robot has. This is particularly important for humanoid robots, which are expected to move in ways that resemble the human body. Industrial robot arms used in automated manufacturing processes typically have around 6 DoF, while humanoid robots usually range from 30 to 60 DoF. With 56 DoF, Boston Dynamics’ Atlas is close to the level required to mimic full-body human joint movement.</p>
<p>That said, increasing DoF also means adding more components such as motors, reducers, and sensors. In other words, the more sophisticated the movement, the higher the production cost. That is why robotics companies carefully design and allocate DoF based on each robot’s purpose and application.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Why <span style="color: #005baa;">Actuators</span> Matter</h2>
<p>An actuator is the drive unit that physically moves a robot’s joints. It can be understood as a complete joint system that combines a motor, reducer, sensor, and control circuit.</p>
<p><img class="alignnone size-full wp-image-27947" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07.jpg" alt="" width="960" height="543" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07-800x453.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a07-768x434.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>A motor on its own produces rotational motion. But for a robot arm to extend in a straight line or bend with precision, rotational movement alone is not enough. By integrating gears and electronic controls, an actuator enables more complex forms of motion, including both rotational and linear movement. If a motor is like a muscle cell, an actuator is the complete muscular joint that allows a limb to move in a controlled way.</p>
<p>For a humanoid robot with 56 DoF, roughly 56 precision actuators are needed.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;"><span style="color: #005baa;">Why Hyper NO Matters</span> in the Age of Robotics</h2>
<p><img class="alignnone size-full wp-image-27948" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08.jpg" alt="" width="960" height="545" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08-800x454.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a08-768x436.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Electrical steel is also a critical material in motor manufacturing, accounting for roughly 20% to 30% of total motor production cost. This is especially important in robot motors, which must generate high output despite their compact size. In many cases, the performance of the electrical steel used inside the motor directly affects the motor’s overall efficiency and output.</p>
<p>To achieve better performance, the steel sheet must be made as thin as possible. If it is too thick, eddy currents* can form inside the material, causing energy loss in the form of heat.</p>
<p><span style="font-size: 14px;">*Eddy currents are swirling electric currents generated by electromagnetic induction when the magnetic field around a conductor changes rapidly.</span></p>
<p>POSCO’s high-performance electrical steel, Hyper NO, is designed to maximize magnetic performance even at extremely thin, paper-like thicknesses. The thinner electrical steel becomes, the more difficult it is to manufacture. In fact, only about five to six steelmakers worldwide, including POSCO, are capable of stably mass-producing electrical steel at the Hyper NO level. That makes it a strategic material with high technological barriers to entry—and an increasingly important one in the era of robotics and electrification.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;"><span style="color: #005baa;">Energy and Materials</span> Will Help Power the Humanoid Robot Era</h2>
<p><img class="alignnone size-full wp-image-27952" src="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/03/20260316_en_img_a09-1-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>No matter how advanced a robot’s movement may be, it cannot function properly without enough energy. Today, humanoid robots typically operate continuously for only about two to four hours, making battery technology one of the biggest limiting factors in the industry.</p>
<p>At CES 2026, swappable battery systems emerged as a notable trend aimed at addressing that limitation. Boston Dynamics’ Atlas, for example, is known to operate continuously for around four hours, and it is even equipped with a function that allows it to replace its own battery when power runs low.</p>
<p>Tesla CEO Elon Musk recently predicted that there could be 10 billion humanoid robots within 25 years. If production reaches that scale, demand for actuators would rise into the hundreds of billions, making growth in demand for high-performance electrical steel almost inevitable. Once replacement demand is taken into account, the number of batteries required could also reach into the tens of billions.</p>
<p>This would also drive a sharp increase in demand for lithium, one of the key raw materials used in batteries. From this perspective, POSCO Group’s high-performance electrical steel technology and lithium assets are likely to draw growing attention as the robotics market continues to expand.</p>
<p>As robotics moves closer to real-world adoption, the future of the industry will depend not only on software and AI, but also on the materials and energy technologies that make advanced movement possible. In that future, POSCO Group is well positioned to play an important role.</p>
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				<title>Industrial Mega Trend: Humanoid Robots [Global Issue Report]</title>
				<link>https://newsroom.posco.com/en/industrial-mega-trend-humanoid-robots/</link>
				<pubDate>Tue, 03 Feb 2026 14:00:55 +0000</pubDate>
				<dc:creator><![CDATA[parky]]></dc:creator>
						<category><![CDATA[Industry Report]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Atlas]]></category>
		<category><![CDATA[CES2026]]></category>
		<category><![CDATA[Global Issue Report]]></category>
		<category><![CDATA[Humanoid]]></category>
		<category><![CDATA[Humanoid Robots]]></category>
		<category><![CDATA[Hyundai Motor]]></category>
		<category><![CDATA[nvidia]]></category>
		<category><![CDATA[physical AI]]></category>
		<category><![CDATA[robot]]></category>
		<category><![CDATA[Tesla]]></category>
									<description><![CDATA[Recently, demand for humanoid robots in China has surged, leading to a wave of large-scale supply contracts. In response, Morgan Stanley released its Humanoid]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-27842" src="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_01.jpg" alt="" width="960" height="412" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_01.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_01-800x343.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_01-768x330.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Recently, demand for humanoid robots in China has surged, leading to a wave of large-scale supply contracts. In response, Morgan Stanley released its Humanoid Robots 100 report, projecting that the global humanoid robots market could reach as much as USD 60 trillion within the next decade. This article examines the potential of humanoid robots as an industrial mega trend, global technology development strategies, and Korea’s approach to this emerging sector.</p>
<p style="text-align: right;">Senior Researcher <strong>Jeoung-Heon Woo</strong> POSCO Research Institute</p>
<hr />
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Humanoid Robots in History</h2>
<p>Humanoid robots—machines designed to resemble humans—have appeared throughout history, sometimes as loyal assistants, other times as perceived threats. Examples include the bronze giant Talos from ancient Greek and Roman mythology, the water-clock-powered automaton of China’s Han Dynasty, and Leonardo da Vinci’s “robot knight” from the Renaissance. Across ancient civilizations, human-like machines have emerged in various forms.</p>
<p>Interest in humanoid robots has endured for centuries, accompanied by caution over potential risks. Notably, science fiction writer Isaac Asimov introduced the Three Laws of Robotics in his 1942 short story Runaround, raising philosophical questions about the relationship between humans and machines.</p>
<p><img class="alignnone size-full wp-image-27843" src="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_02.jpg" alt="" width="960" height="371" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_02.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_02-800x309.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_02-768x297.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>The rapid advancement of AI in recent years suggests that robotics may evolve toward a humanoid robots-centered future. While a “machine” is generally defined as a tool designed to perform production activities using power, a “robot” is an intelligent machine capable of making autonomous decisions under certain conditions.</p>
<p>Modern humanoid robots go further, combining advanced AI with a human-like form factor—a body structure modeled on human anatomy—allowing them to learn work methods, optimize performance, and actively assist in a wide range of human activities.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Physical AI: Extending Intelligence into the Real World</h2>
<p>The concept of Physical AI is also gaining attention. Physical AI refers to AI embedded in physical devices—such as robots or autonomous vehicles—that interact directly with the real world. Traditional AI communicated with humans through digital interfaces like text or images, but Physical AI operates in real-world environments, collaborating with humans, perceiving surroundings, and responding accordingly. At CES 2025, NVIDIA CEO Jensen Huang identified Physical AI as a major future growth driver, emphasizing NVIDIA’s role at the center of this technological shift.</p>
<div id="attachment_27849" style="width: 970px" class="wp-caption alignnone"><img class="wp-image-27849 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20251022_img_k1_05.jpg" alt="" width="960" height="540" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20251022_img_k1_05.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20251022_img_k1_05-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20251022_img_k1_05-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20251022_img_k1_05-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /><p class="wp-caption-text">ⓒ gettyimagesbank</p></div>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Why the World is Paying Attention to Humanoid Robots</h2>
<p>Humanoid robots are gaining social acceptance and technological attention for two main reasons: form factor suitability and socio-economic potential.</p>
<h3><strong><b><span style="background-color: #e0ecf8;">1. Form Factor Perspective</span></b></strong></h3>
<p>Robots designed for specific repetitive tasks benefit from specialized form factors. However, for Physical AI performing diverse, non-specialized actions in real-world environments, a human-like form factor is advantageous because our physical infrastructure is built for human proportions.</p>
<p>Door handles, stair dimensions, and control panel placements are all designed for human use. Humanoid robots can operate in these environments without costly infrastructure changes, offering high versatility. In contrast, having different standards for each form factor would be inefficient.</p>
<h3><strong><b><span style="background-color: #e0ecf8;">2. Socio-Economic Perspective</span></b></strong></h3>
<p>Humanoid robots’ human-like appearance enables a wide range of human-robot collaboration scenarios, extending beyond manufacturing into customer service, caregiving, education, and guidance. Recent advances in language processing, facial expression recognition, and gesture control have improved emotional engagement, signaling the evolution of robots into social entities.</p>
<p>However, psychological barriers remain. Masahiro Mori, Professor Emeritus at Tokyo Institute of Technology, proposed the Uncanny Valley theory, which suggests that robots that look too human can cause discomfort. This highlights the need to consider psychological acceptance and emotional distance alongside technical perfection.</p>
<p>Economically, humanoid robots are highly promising. Their development requires not only AI but also sensors, actuators, motion control systems, and energy supply technologies. These demands drive innovation across multiple industries, making humanoid robots development a potential growth engine for the future.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Humanoid Robots Industry Structure and Potential Players</h2>
<p>Morgan Stanley’s February 2025 report divides the humanoid robots industry value chain into three core areas: Brain, Body, and Integrator, and identifies potential players in each.</p>
<p><strong>• Brain:</strong> Combines software and hardware. Software includes AI models, data science, simulation technology, and vision software. Hardware includes memory and vision computing.<br />
<strong>• Body:</strong> Includes actuators, components, motors, sensors, batteries, power semiconductors, analog semiconductors, aluminum casting, connectors, heat treatment, and automation systems.<br />
<strong>• Integrator:</strong> Companies that assemble and integrate the brain and body into finished products. Potential players include Hyundai Motor, Boston Dynamics, Apple, Samsung Electronics, LG Electronics, Alibaba, Amazon, Naver, ABB, and KUKA.</p>
<p><img class="alignnone size-full wp-image-27844" src="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_03.jpg" alt="" width="960" height="521" srcset="https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_03.jpg 960w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_03-800x434.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2026/01/20260128_img_en1_03-768x417.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>The industry can also be categorized into core components and modules, finished product assembly, and service areas, with the service sector expected to see diverse business models emerge.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Global Technology Leaders: Tesla and NVIDIA and Hyundai Motor</h2>
<div style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; margin-bottom: 8px;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://www.youtube.com/embed/cpraXaw7dyc" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p><strong style="display: block; margin-top: 0; font-size: 14px; color: #555;">▲ Tesla&#8217;s Optimus Gen 2 (Source:<a href="https://www.youtube.com/watch?v=cpraXaw7dyc">Tesla&#8217;s official YouTube channel</a>)</strong></p>
<p>The emerging humanoid robots industry is being led by Tesla and NVIDIA, each pursuing distinct strategies.</p>
<p>Tesla is leveraging its expertise in EV production and autonomous driving to develop Optimus, a humanoid robot intended to automate production lines. First unveiled at Tesla AI Day in 2021, Optimus has evolved to perform a variety of tasks. The 2024 Optimus 2 features 40 actuators—12 in the hands alone—allowing it to perform delicate actions such as cracking an egg. Tesla plans to enter the humanoid robots sales market in 2026.</p>
<p>NVIDIA, on the other hand, aims to dominate the humanoid robots “Brain” platform rather than build its own robot. Its Jetson Thor computer, based on the latest Blackwell GPU architecture, enables large-scale AI inference and vision-based decision-making directly on local devices—capabilities previously limited to server environments.</p>
<p>Tesla’s approach resembles Apple’s integrated hardware-software model, while NVIDIA’s strategy is akin to Android’s platform dominance.</p>
<div style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; margin-bottom: 8px;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://www.youtube.com/embed/yGGoEWjrxMg" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p><strong style="display: block; margin-top: 0; font-size: 14px; color: #555;">▲ Hyundai Motor Company unveils humanoid robot “Atlas” at CES 2026(Source:<a href="https://www.youtube.com/watch?v=yGGoEWjrxMg">Hyundai Motor Group official YouTube channel</a>)<br />
</strong></p>
<p>In addition to these global leaders, Hyundai Motor introduced its humanoid robot Atlas at CES 2026. Purpose-built for industrial and logistics operations, Atlas offers advanced mobility, precise manipulation capabilities, and seamless integration with Hyundai’s autonomous vehicle and smart factory ecosystems. The debut underscores Hyundai’s ambition to position itself as a key integrator in the humanoid robots value chain, capitalizing on its manufacturing expertise, robotics R&amp;D, and global production footprint.</p>
<h2 style="background: #f5f7fa; border-left: 6px solid #005baa; padding: 4px 18px; font-size: 1.2em; font-weight: 600; color: #222; letter-spacing: 1px; font-family: 'Pretendard', 'Noto Sans KR', Arial, sans-serif; margin-bottom: 16px;">Securing Leadership in the Humanoid Robots Value Chain</h2>
<p>Following smartphones and EVs, the world has lacked a clear driver of technological innovation—until humanoid robots emerged as the next catalyst. As a convergence of cutting-edge technologies, humanoid robots are recognized as a key area for future growth, though challenges remain in cost competitiveness and safety in human-machine collaboration.</p>
<p>Importantly, the humanoid robots industry’s impact will extend beyond AI and software into materials, components, and services. Development and standardization will require core components that meet both functionality and reliability, along with mass production capabilities. In the service sector, opportunities will arise in humanoid robots deployment, human-robot collaboration models, and humanoid robots training and operation.</p>
<p>In June 2025, the Korean government launched the K-Humanoid Robots Alliance, a national robotics and AI consortium involving over 40 domestic industry, academic, and research institutions. AI companies and experts are collaborating with universities to develop AI models for robot manufacturers, with field trials supported by demand-side companies such as POSCO Group.For example, Aei Robot has signed MOUs with POSCO E&amp;C and HD Hyundai Mipo Shipyard to develop humanoid robots for construction sites and shipyards.</p>
<p>Humanoid robots have moved beyond simple robotics to become a central axis of next-generation industrial innovation. Understanding and responding strategically to the technological, industrial, and service trends surrounding their evolution is more important than ever.</p>
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