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		<title>benz &#8211; Official POSCO Group Newsroom</title>
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            <title>benz &#8211; Official POSCO Group Newsroom</title>
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				<title>The Fuel of Tomorrow: Mining Lithium for Tomorrow’s Cars</title>
				<link>https://newsroom.posco.com/en/fuel-tomorrow-mining-lithium-ev-cars/</link>
				<pubDate>Wed, 29 Nov 2017 23:13:48 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[The fate of widespread electric vehicle (EV) adoption lies in the car battery. So far, automakers have achieved a range of 100 to 300 miles on a single charge,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The fate of widespread electric vehicle (EV) adoption lies in the car battery. So far, automakers have achieved a range of 100 to 300 miles on a single charge, but it’s still not enough to calm drivers’ range anxiety or compete with traditional fuel options. Ultimately, drivers want an affordable long-range EV with super fast charge, factors that are often at odds with each other. </span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13295" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs.jpg" target="_blank" rel="noopener"><img class="wp-image-13295" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-1024x509.jpg" alt="A street lined with EV charging stations and EVs. " width="800" height="398" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-1024x509.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-800x398.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs-768x382.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/EVs.jpg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">EVs will make up 54 percent of new car sales in 2040. (Source: <a href="https://electrek.co/2017/04/19/denmark-electric-vehicle-incentive/" target="_blank" rel="noopener">Electrek</a>)</p></div>
<p><span style="font-weight: 400;">Even though EVs make up about 1 percent of total new car sales in the U.S., EVs are on a steady, steep path upwards. According to a </span><a href="https://about.bnef.com/electric-vehicle-outlook/" target="_blank" rel="noopener"><span style="font-weight: 400;">report by Bloomberg New Energy Finance</span></a><span style="font-weight: 400;">, EVs will make up 54 percent of new car sales by 2040, and by 2029, EVs will be cheaper to buy than gasoline and diesel-fueled cars. </span></p>
<p><span style="font-weight: 400;">The figures are significant and will translate into a sharp increase in demand for rechargeable batteries and their materials. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/ask-an-expert-electric-vehicles-and-the-future-of-the-automotive-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Ask an Expert: Electric Vehicles and the Future of the Automotive Market</a></strong></p>
<h2><b>The Evolution of EV Batteries</b></h2>
<p><span style="font-weight: 400;">Before diving into the juicy details, it’s always helpful to cover the </span><a href="http://www.visualcapitalist.com/evolution-of-battery-technology/" target="_blank" rel="noopener"><span style="font-weight: 400;">basics</span></a><span style="font-weight: 400;">. Batteries are made up of 3 main components. The anode, or negative electrodes, the cathode, or positive electrodes and some type of electrolyte through which the electrodes travel to release chemical energy.</span><span style="font-weight: 400;"><br />
</span></p>
<div id="attachment_13297" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery.jpg" target="_blank" rel="noopener"><img class="wp-image-13297" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-1024x576.jpg" alt=" A lightbulb lights up thanks to a simple potato battery cell. " width="800" height="450" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Potato-Battery.jpg 1280w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">A simple battery can be made out of a potato, copper penny and galvanized nail. (Source: <a href="http://www.tested.com/science/weird/459270-boiled-potatoes-are-ten-times-better-batteries-raw/" target="_blank" rel="noopener">Tested</a>)</p></div>
<p><span style="font-weight: 400;">The first rechargeable battery, lead-acid battery, was invented in </span><a href="http://www.visualcapitalist.com/evolution-of-battery-technology/" target="_blank" rel="noopener"><span style="font-weight: 400;">1859 by a physicist named Gaston Plante</span></a><span style="font-weight: 400;">. Lead dioxide was the cathode material used, and lead was the anode material with a liquid solution of sulphuric acid and water as the electrolyte. The materials were affordable and the battery was applied to many early models of EVs, including early models of the </span><a href="https://www.tesla.com/models" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla Model S</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Another widely used battery that came after the lead-acid battery is the nickel-metal hydride (NiMH) battery developed at the </span><a href="https://www.battelle.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">Battelle-Geneva Research Center</span></a><span style="font-weight: 400;"> in 1967. Nickel hydroxide was used as the cathode material while a hydrogen-absorbing alloy was used as the anode material. A liquid solution served as electrolytes. The research for NiMH batteries was extensive, and funded jointly by Daimler-Benz and Volkswagen AG. The batteries were also applied to many EV models such as the Toyota Prius, prior to 2015. </span></p>
<h2><b>The Advent of Lithium-Ion Batteries</b></h2>
<p><span style="font-weight: 400;">The introduction of lithium-ion batteries was a game-changer. </span><a href="http://www.economist.com/node/1176209" target="_blank" rel="noopener"><span style="font-weight: 400;">Sony first introduced them in 1991</span></a><span style="font-weight: 400;">, and today, most EVs have them, including the </span><a href="http://fortune.com/2016/08/24/tesla-100kwh-battery-pack/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tesla Model 3</span></a><span style="font-weight: 400;">. The batteries consist of lithium-cobalt oxide cathodes, graphite anodes and the electrolyte is usually a solution of lithium salt and an organic solvent, though some automakers are experimenting with solid-state electrolytes. </span></p>
<div id="attachment_13299" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3.jpg" target="_blank" rel="noopener"><img class="wp-image-13299" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-1024x680.jpg" alt="People gather around to look at a Tesla Model 3’s battery." width="800" height="531" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-1024x680.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3-768x510.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Tesla-Model-3.jpg 1600w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">The Tesla Model 3 has a lithium-ion battery. (Source: <a href="https://www.greencarreports.com/news/1110149_tesla-model-s-battery-life-what-the-data-show-so-far" target="_blank" rel="noopener">Green Car Reports</a>)</p></div>
<p><span style="font-weight: 400;">Compared to its predecessors, lithium-ion batteries have the highest amount of stored energy and specific power, which is kind of like horsepower for electric cars. As a result of improved technology and lower costs, lithium-ion batteries are projected to make up </span><a href="http://www.visualcapitalist.com/explaining-surging-demand-lithium-ion-batteries/" target="_blank" rel="noopener"><span style="font-weight: 400;">70 percent of the total rechargeable battery market by 2025</span></a><span style="font-weight: 400;">, which will be worth roughly USD 112 billion. </span></p>
<h2><b>Good as Gold</b></h2>
<p><span style="font-weight: 400;">It is estimated that every 1 percent increase of EVs in the auto market will result in an additional </span><a href="http://www.visualcapitalist.com/critical-ingredients-fuel-battery-boom/" target="_blank" rel="noopener"><span style="font-weight: 400;">70,000 tons of lithium demand LCE per year</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">In 2016, Australia topped the list for the most lithium produced with </span><a href="https://investingnews.com/daily/resource-investing/energy-investing/lithium-investing/lithium-producing-countries/" target="_blank" rel="noopener"><span style="font-weight: 400;">14,300 metric tons</span></a><span style="font-weight: 400;">. China and Zimbabwe are also top contenders producing 2000 and 900 metric tons in 2016, respectively. Then, there are the South American countries of Argentina, Chile, and Bolivia, also referred to as the “lithium triangle,” and home to 75 percent of the world’s lithium supply. </span></p>
<div id="attachment_13298" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg" target="_blank" rel="noopener"><img class="wp-image-13298 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg" alt="Two workers in a boat take samples of brine at the Rockwood Plant for mining lithium." width="800" height="533" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/Rockwood-Lithium-Plant-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">Workers at a brine pool at the Rockwood Lithium Plant on the Atacama salt flat. (Source: <a href="https://www.reuters.com/article/us-latam-lithium/battery-hungry-world-turns-to-south-americas-lithium-triangle-idUSKCN0WH1BZ" target="_blank" rel="noopener">Reuters</a>)</p></div>
<p><span style="font-weight: 400;">Does that mean the world has enough lithium to fuel the cars of tomorrow? The answer is yes, but there aren’t enough mines to produce them. In order to prevent environmental damage and the exploitation of unprotected workers, lithium producers have to get smart about lithium mining and production. </span></p>
<p>[clickToTweet tweet=&#8221;It is estimated that every 1 percent increase of EVs in the auto market will result in an additional 70,000 tons of lithium demand LCE per year- Visual Capitalist&#8221; quote=&#8221;It is estimated that every 1 percent increase of EVs in the auto market will result in an additional 70,000 tons of lithium demand LCE per year- Visual Capitalist&#8221; theme=&#8221;style6&#8243;]</p>
<h2><b>POSCO’s Lithium Production  </b></h2>
<p><span style="font-weight: 400;">Starting in 2010, POSCO and the Research Institute of Industrial Science &amp; Technology (RIST) teamed up to develop a chemically based lithium extraction technology. The innovation cut down extraction time from up to </span><a href="https://newsroom.posco.com/en/posco-innovation-shapes-lithium-market/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">18 months down to between 8 hours and 1 month</span></a><span style="font-weight: 400;">, delivering a purity rate of 99.9 percent. The recovery rate of lithium also increased to over 80 percent. POSCO is the world’s first corporation to commercialize the technology. </span></p>
<p><strong>SEE ALSO: <a href="https://newsroom.posco.com/en/lithium-rocks-posco-at-forefront-of-a-green-energy-future/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener">Lithium Rocks: POSCO at Forefront of a Green Energy Future</a></strong></p>
<div id="attachment_13296" style="width: 810px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium.jpg" target="_blank" rel="noopener"><img class="wp-image-13296" src="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-1024x433.jpg" alt="POSCO CEO Kwon Ohjoon holds lithium in both his hands while employees watch on at the PosLX, POSCO’s battery production factory for mining lithium." width="800" height="338" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/11/POSCO-Kwon-Ohjoon_lithium.jpg 1300w" sizes="(max-width: 800px) 100vw, 800px" /></a><p class="wp-caption-text">POSCO CEO Kwon Ohjoon holds lithium on his visit to PosLX, POSCO’s battery production factory in Korea.</p></div>
<p><span style="font-weight: 400;">It’s also at the heart of the lithium triangle. POSCO currently operates facilities in Chile’s Maricunga Salt Lake, Argentina’s Cauchari Salt Lake and Argentina’s Pozuelos Salt Lake, which alone will boost POSCO’s annual lithium production to 2,500 tons. POSCO also opened its </span><a href="https://newsroom.posco.com/en/koreas-first-lithium-production-plant/?utm_source=blog&amp;utm_medium=social" target="_blank" rel="noopener"><span style="font-weight: 400;">first battery production plant</span></a><span style="font-weight: 400;"> in Korea earlier this year.  </span></p>
<p><span style="font-weight: 400;">The future of EVs is promising thanks to advancements being made in electric batteries, and there’s a lot at stake for the health and well being of future generations. Increasingly, the availability and costs of EV battery materials will play a vital role in market outcomes and widespread EV adoption. It is vital for companies like POSCO to provide abundant, sustainable and cost-friendly EV battery materials so automakers can continue to enhance the batteries of tomorrow’s cars. </span></p>
<p><span style="font-weight: 400;">Cover photo courtesy of </span><a href="https://qz.com/783314/this-is-what-electric-cars-are-doing-to-the-lithium-market/" target="_blank" rel="noopener"><span style="font-weight: 400;">Quartz</span></a><span style="font-weight: 400;">.</span></p>
<p>&nbsp;</p>
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																				</item>
					<item>
				<title>What Makes the Car of the Future?</title>
				<link>https://newsroom.posco.com/en/what-makes-the-car-of-the-future/</link>
				<pubDate>Thu, 12 Mar 2015 15:15:22 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
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									<description><![CDATA[Could the next generation of drivers have an iCar sitting in their driveway? The future of the car market is heating up, with Apple recently rumored to be]]></description>
																<content:encoded><![CDATA[<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture3.png"><img class="aligncenter wp-image-5946 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture3-1024x554.png" alt="Picture3" width="640" height="346" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture3-1024x554.png 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture3-800x432.png 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture3-768x415.png 768w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/Picture3.png 1354w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p><span style="font-size: 10pt;">Could the next generation of drivers have an iCar sitting in their driveway?</span></p>
<p><span style="font-size: 10pt;">The future of the car market is heating up, with Apple recently rumored to be building its own electric car. The iPhone maker has hired 200 staff members to build its own kind of vehicle by 2020, according to <a href="http://www.bloomberg.com/news/articles/2015-02-19/apple-said-to-be-targeting-car-production-as-soon-as-2020?hootPostID=9f3917f4905f086a568d81c5d794101a">Bloomberg</a>.</span></p>
<p><span style="font-size: 10pt;">If Apple does enter the market, it will also face another tech competitor, Google, which has been investing in creating a self-driving car since 2010. And beyond Silicon Valley, both of the tech companies will also have to compete with Tesla Motors and luxury brands like Mercedes-Benz and Audi.</span></p>
<p><span style="font-size: 10pt;">With everyone in the mix, the car of the future can be anyone’s guess.</span></p>
<p><span style="font-size: 10pt;">POSCO’s research team predicts the lightweight steel will make its way into the car of the future. The research team developed new steel materials that can significantly improve gas mileage of automobiles by reducing their weight by 15 percent. Car manufacturers are currently experimenting with lightweight steel to increase fuel mileage and reduce emissions. The new steel will not only enhance passenger safety but will provide remarkable strength.</span></p>
<p><span style="font-size: 10pt;">With burgeoning trends making their way into the cars of today, we can gather that a few standout features will come standard in the years ahead. Here is a list of the top six companies revolutionizing the car market of today.</span></p>
<p><span style="font-size: 12pt;"><strong><span style="color: #3366ff;">Luxury meets tech: Mercedes-Benz F 015 concept car</span></strong></span></p>
<p style="text-align: center;"><span style="font-size: 10pt;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/forbes_car1.jpg"><img class="aligncenter wp-image-5936" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/forbes_car1.jpg" alt="forbes_car1" width="640" height="372" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/forbes_car1.jpg 892w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/forbes_car1-800x465.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/forbes_car1-768x447.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a>Source: <a href="http://blogs-images.forbes.com/aliciaadamczyk/files/2015/01/01-Mercedes-Benz-F-015-Luxury-in-Motion-1180x686-e1420647258641.jpg">Forbes</a></span></p>
<p><span style="font-size: 10pt;">While Mercedes-Benz’s F015 is only a research experiment of what cars in the future might look and drive like, the results are truly stunning. With a sleek exterior that beautifully reflects its environment, the self-driving car has a great balance of luxury and convenience.</span></p>
<p><span style="font-size: 10pt;">According to Car and Driver magazine, the body of the car used aluminum, high-strength steel and other composite materials.</span></p>
<p><span style="font-size: 10pt;">Car manufacturers have been seeking to lighten car bodies through increased use of lightweight alloys such as aluminum, rather than steel, which has a high density. However, reducing density through an increase in aluminum content within steel leads to the creation of intermetallic compounds, which has the disadvantage of making the steel rather easy to break.</span></p>
<p><span style="font-size: 10pt;">POSCO’s new materials provide 50 percent enhanced strength with features that are light and soft. This means they are not easy to break when transforming compared to other low-density materials which have been studied in the past.</span></p>
<p><span style="font-size: 10pt;">The use of lightweight steel also opens up opportunities for manufacturers to incorporate more tech into cars to make them an immersive living experience.</span></p>
<p><span style="font-size: 12pt;"><strong><span style="color: #3366ff;">Form follows function: Google’s self-driving car</span></strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/google_car2.jpg"><img class="aligncenter wp-image-5938 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/google_car2-1024x683.jpg" alt="google_car2" width="640" height="427" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/google_car2-1024x683.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/google_car2-800x533.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/google_car2-768x512.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;"><span style="font-size: 10pt;">Source: <a href="https://lh6.googleusercontent.com/-RNyt6Hd_5h8/VJhBXM8VpPI/AAAAAAAAASo/sdeU_Cb-mKw/w2048-h1365/Vehicle%2Bprototype.jpg">Google Self-Driving Car Project</a></span></p>
<p><span style="font-size: 10pt;">On an entirely different spectrum, Google has used functionality as a focal point for its new self-driving prototype. The pint-size car is a drastic turnaround from the gas guzzlers we’ve seen on the road. As personal cars reduce in size and shape, POSCO’s role will increasingly be affected. Smaller cars also need strength, but they can’t be heavy. </span></p>
<p><span style="font-size: 10pt;">Luckily, the steelmaker’s new materials will be a great fit for the new Google car. With a production cost that is one-tenth compared to titanium and a reduction of auto weight by 15 percent, POSCO’s new steel is both cost-effective and light &#8212; and still provides excellent strength.</span></p>
<p><span style="font-size: 10pt;">But while the tech company has been testing the car on the roads of California, it won’t be available for commercial use until 2020. </span></p>
<p><span style="font-size: 10pt;">The autonomous car uses <strong>years of Google’s Maps technology</strong> to drive passengers comfortably and safely around town. It features two seats with plenty of leg space in the front and has a “stop” button. The car itself can only go 25 miles per hour (40 kilometers per hour), but Google plans to increase that speed in the future &#8212; maybe even going up to 100 miles per hour. </span></p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Apple’s “Titan” project</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/concepticar_car3.jpg"><img class="aligncenter wp-image-5939 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/concepticar_car3-1024x575.jpg" alt="concepticar_car3" width="640" height="359" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/concepticar_car3.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/concepticar_car3-300x168.jpg 300w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/concepticar_car3-210x118.jpg 210w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;"><span style="font-size: 10pt;">Source: <a href="http://www.coroflot.com/francograssi/car-design-icar">Concept iCar design by Franco Grassi</a></span></p>
<p><span style="font-size: 10pt;">Could we be looking at the new Apple car? It might be too soon to say, but what we do know is that the iPhone maker has launched a project with some 200 employees who have previously worked for hybrid and electric car companies.</span></p>
<p><span style="font-size: 10pt;">Many news organizations and experts have pointed out that Apple might not be ready to go from manufacturing gadgets to producing full-blown vehicles. </span></p>
<p><span style="font-size: 10pt;">Yet if the car does go on the market, it will definitely need steel. As <a href="http://www.investopedia.com/articles/investing/052014/how-googles-selfdriving-car-will-change-everything.asp">Investopedia pointed out in its article in May last year</a>, “cars will always need steel, glass, an interior, a drivetrain and some form of human interface.” This bodes well for POSCO, whose lightweight, high-strength steel will always be in demand. </span></p>
<p><span style="font-size: 10pt;">But it’s not as though Apple hasn’t entered the game with smartcar tech already. Just like Google, Apple plans to have its smartphones integrate with car consoles using its CarPlay platform. Passengers will be able to use the iOS system right in their in-dash touchscreens. </span></p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Practical and all electric: Nissan Leaf</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/nissan_leafcar4.jpg"><img class="aligncenter wp-image-5940" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/nissan_leafcar4.jpg" alt="nissan_leafcar4" width="640" height="375" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/nissan_leafcar4.jpg 1003w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/nissan_leafcar4-800x468.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/nissan_leafcar4-768x449.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;"><span style="font-size: 10pt;">Source: <a href="http://upload.wikimedia.org/wikipedia/commons/7/77/2011_Nissan_Leaf_SL_--_10-28-2011.jpg">Wikipedia</a></span></p>
<p><span style="font-size: 10pt;">Unlike all of the rumored vehicles and concept cars, Nissan has already released an electric vehicle that has been sold to about 40,000 buyers. It is entirely electric and is supported by a lithium-ion battery. </span></p>
<p><span style="font-size: 10pt;">As part of its eco-concept design, the Nissan Leaf <a href="http://gas2.org/2014/07/16/2015-nissan-leaf-made-from-25-recycled-materials/">used recycled steel</a> for its body. As we know already, <a href="https://newsroom.posco.com/en/steel-circular-economy-life-cycle-perspective/">steel has incredible recycle potential</a>. The same steel can be used about nine times throughout the material’s life cycle. The Nissan Leaf is a great example of how steel fits into the new eco-friendly era. </span></p>
<p><span style="font-size: 10pt;">Also, when drivers slow down, they’re actually helping to regenerate power. The car’s regenerative braking system helps store that power in the battery </span></p>
<p><span style="font-size: 12pt; color: #3366ff;"><strong>Powerful and eco-friendly: Tesla Model S</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/tesla-model-S_car5.jpg"><img class="aligncenter wp-image-5941 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/tesla-model-S_car5-1024x680.jpg" alt="tesla model S_car5" width="640" height="425" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/tesla-model-S_car5.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/tesla-model-S_car5-800x531.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/tesla-model-S_car5-768x510.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;"><span style="font-size: 10pt;">Source: <a href="http://uncrate.com/stuff/tesla-model-s-p85d">Uncrate</a></span></p>
<p><span style="font-size: 10pt;">Car manufacturer Tesla has been at the forefront of the changing car landscape since the beginning. </span></p>
<p><span style="font-size: 10pt;">The combination of luxury and eco-friendly almost seemed like oil and water before Tesla developed its lineup. And it keeps getting better. For example, the Model S P85D surpasses expectations that electric vehicles are shy, slow-moving creatures. The car goes zero to 60 miles per hour in 3.2 seconds, rivaling the Porsche 911 Turbo.</span></p>
<p><span style="font-size: 10pt;">The Tesla Model S uses sheets of aluminum to reduce weight. Another alternative to reduce that weight is to use low-density steel, which also provides strength thanks to its use of intermetallic compounds.</span></p>
<p><span style="color: #3366ff; font-size: 12pt;"><strong>High-end and supercharged: Audi R8 e-tron</strong></span></p>
<p><a href="https://newsroom.posco.com/en/wp-content/uploads/2015/03/audi_car6.jpg"><img class="aligncenter wp-image-5942" src="https://newsroom.posco.com/en/wp-content/uploads/2015/03/audi_car6.jpg" alt="audi_car6" width="640" height="480" srcset="https://newsroom.posco.com/en/wp-content/uploads/2015/03/audi_car6.jpg 1023w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/audi_car6-800x600.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2015/03/audi_car6-768x576.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;"><span style="font-size: 10pt;">Source: <a href="http://upload.wikimedia.org/wikipedia/commons/4/4b/Audi_R8_e-Tron.JPG">Wikipedia</a></span></p>
<p><span style="font-size: 10pt;">Audi’s R8 e-tron electric car is truly mesmerizing. The all-electric had a profound effect when it was unveiled this month at the Geneva Auto Show, Europe’s biggest auto event. Audi is traditionally known as a luxury brand, and its jump into the electric market certainly raised some eyebrows. </span></p>
<p><span style="font-size: 10pt;"><a href="http://www.wsj.com/articles/auto-makers-gear-up-to-take-on-the-challenge-from-google-and-apple-1425417019">The Wall Street Journal reported</a> that the R8 is made of lightweight aluminum and carbon fiber. In fact, carbon fiber-reinforced plastics are traditionally used in sports cars, which is one of the reasons why they’re so fast. </span></p>
<p><span style="font-size: 10pt;">The fact that the Audi is entering the electric car market offers the possibility that luxury cars will also be electric in the future. And with the introduction of electric cars, weight will also need to be reduced &#8212; another reason why POSCO’s new steel can help automakers achieve their weight goals.</span></p>
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