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		<title>beer &#8211; Official POSCO Group Newsroom</title>
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            <title>beer &#8211; Official POSCO Group Newsroom</title>
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        <currentYear>2017</currentYear>
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				<title>What it Takes to BYOB (Brew Your Own Beer)</title>
				<link>https://newsroom.posco.com/en/takes-byob-brew-beer/</link>
				<pubDate>Fri, 04 Aug 2017 13:18:17 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[beer brewer]]></category>
		<category><![CDATA[Beer day]]></category>
		<category><![CDATA[beer diy]]></category>
		<category><![CDATA[beer kettle]]></category>
		<category><![CDATA[beer pairing]]></category>
		<category><![CDATA[Brandon Fenner]]></category>
		<category><![CDATA[brew your own beer]]></category>
		<category><![CDATA[brewing company]]></category>
		<category><![CDATA[byob]]></category>
		<category><![CDATA[chocolate beer]]></category>
		<category><![CDATA[corrosion]]></category>
		<category><![CDATA[craft beer]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[formability]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Gordon Ramsay beer]]></category>
		<category><![CDATA[gordon ramsay home made beer]]></category>
		<category><![CDATA[hand and malt brewing company]]></category>
		<category><![CDATA[home made beer]]></category>
		<category><![CDATA[homebrewing]]></category>
		<category><![CDATA[homebrewing equipment]]></category>
		<category><![CDATA[international beer day]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[Northern Brewer]]></category>
		<category><![CDATA[obama beer]]></category>
		<category><![CDATA[Obama beer brewing]]></category>
		<category><![CDATA[Source Berries]]></category>
		<category><![CDATA[stainless steel]]></category>
		<category><![CDATA[steel beer]]></category>
		<category><![CDATA[steel brewing]]></category>
		<category><![CDATA[steel kettle]]></category>
		<category><![CDATA[white house beer]]></category>
		<category><![CDATA[White House beer brewing]]></category>
		<category><![CDATA[Wil Wheaton beer]]></category>
									<description><![CDATA[Beer is as old as time. The earliest historical record of beer dates back to ancient civilizations that drank beer and wine over water, because fermented]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">Beer is as old as time. The earliest historical record of beer dates back to ancient civilizations that drank beer and wine over water, because fermented alcohol was safer to drink than unsanitized water. Even Louis Pasteur found a method to pasteurize beer 22 years before it was applied to milk, thus triggering the modern era of beer. In addition, the development of home </span><a href="http://www.beerhistory.com/library/holdings/raley_timetable.shtml" target="_blank" rel="noopener"><span style="font-weight: 400;">refrigerators, double-walled railcars, automatic bottling</span></a><span style="font-weight: 400;"> as well as stainless steel kettles commercialized the beverage and placed it in the pints and hearts of beer lovers around the world. </span></p>
<div id="attachment_12604" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers.jpg" target="_blank" rel="noopener"><img class="wp-image-12604 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers-1024x576.jpg" alt="Seven different types of craft beers lined up for tasting" width="640" height="360" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers-1024x576.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers-640x360.jpg 640w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers-800x450.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers-768x432.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Craft-Beers.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Craft beers (Source: <a href="http://tvo.org/article/current-affairs/the-food-chain/heres-whats-behind-ontarios-craft-beer-renaissance" target="_blank" rel="noopener">tvo</a>)</p></div>
<p><span style="font-weight: 400;">In recent years, there has been a mass movement away from mass-produced, commercial beer to </span><a href="https://www.pastemagazine.com/articles/2015/01/the-beginners-guide-to-craft-beer.html" target="_blank" rel="noopener"><span style="font-weight: 400;">craft beers</span></a><span style="font-weight: 400;">. Craft beers are usually made in smaller batches, have customized flavors and are generally more expensive. The new generation of beer drinkers are willing to shell out the the extra buck or two for a good, quality brew. This trend is apparent in all different parts of the world including Europe, the U.S. and Asia. In response to the popularity of craft beers, </span><span style="font-weight: 400;">large distributors are <a href="https://www.forbes.com/sites/taranurin/2016/11/29/how-merger-mania-restricts-choice-in-more-ways-than-you-realize/#59fe09572f30" target="_blank" rel="noopener">buying up independent craft brands</a></span><span style="font-weight: 400;"> at an alarming rate, leaving consumers wary of the number of craft choices they will be left with. </span></p>
<p><span style="font-weight: 400;">Most craft beer devotees prefer their local breweries for high quality beer, but others have started to experiment on their own. Even </span><span style="font-weight: 400;">10-time NBA All-Star <a href="https://www.youtube.com/watch?v=ODeipTxsELc" target="_blank" rel="noopener">Chris Bosh</a> is an avid home brewer</span><span style="font-weight: 400;">. Whether it is to save money on unique brews or to experiment for the love of flavor, </span><span style="font-weight: 400;">homebrewing is taking off <a href="http://mentalfloss.com/article/79453/13-things-you-might-not-know-about-homebrewing" target="_blank" rel="noopener">around the world</a></span><span style="font-weight: 400;">. </span></p>
<h2><b>BYOB (Brew Your Own Beer)</b></h2>
<p><span style="font-weight: 400;">Homebrewing is what </span><span style="font-weight: 400;"><a href="http://draftmag.com/hand-and-malt/" target="_blank" rel="noopener">Brandon Fenner</a>, head brewer</span><span style="font-weight: 400;"> of the </span><a href="https://thehandandmalt.com/eng" target="_blank" rel="noopener"><span style="font-weight: 400;">Hand and Malt Brewing Company</span></a><span style="font-weight: 400;"> in Korea, started doing in his 20s after developing a taste for craft beer. He started with a homebrew kit and experimented with different flavors, ultimately making a career out of his passion. He has worked as the head brewer in various breweries in the U.S., including Magic Hat Brewing in Vermont and Maui Brewing Company in Hawaii. </span></p>
<div id="attachment_12603" style="width: 510px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Brandon-Fenner-Head-Brewer-at-the-Hand-and-Malt-Brewing-Company.jpg" target="_blank" rel="noopener"><img class="wp-image-12603 size-full" src="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Brandon-Fenner-Head-Brewer-at-the-Hand-and-Malt-Brewing-Company.jpg" alt="Brandon Fenner, Head Brewer at the Hand and Malt Brewing Company, holds up a glass of beer" width="500" height="500" /></a><p class="wp-caption-text">Brandon Fenner, Head Brewer at the Hand and Malt Brewing Company (Source: <a href="https://thehandandmalt.com/eng" target="_blank" rel="noopener">The Hand and Malt Brewery</a>)</p></div>
<p><span style="font-weight: 400;">When asked about the single most important advice for homebrewers, his answer was: “cleanliness above all else.” </span></p>
<p><span style="font-weight: 400;">“You can get lucky and make a good beer even if you don’t know what you’re doing, but if you’re not clean it’s very unlikely you will make good beer.” </span></p>
<p><span style="font-weight: 400;">Cleanliness is crucial for local breweries and commercial breweries alike, because unsanitary equipment can lead to corrosion. Because the corroded metals of beer kettles or vessels come into direct contact with beer, it will lead to a metallic taste and ruin the taste. For Brandon and his team, the choice of steel was an easy one.</span></p>
<p>[clickToTweet tweet=&#8221;&#8216;(Our equipment) starts with good quality steel and the appropriate grade of stainless, and our knowledge on how to treat and maintain it is also very important.&#8217; &#8211; Brandon Fenner&#8221; quote=&#8221;&#8216;(Our equipment) starts with good quality steel and the appropriate grade of stainless, and our knowledge on how to treat and maintain it is also very important.&#8217; &#8211; Brandon Fenner&#8221; theme=&#8221;style6&#8243;]</p>
<div id="attachment_12617" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-Steel-Beer-Vessels.jpg" target="_blank" rel="noopener"><img class="wp-image-12617 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-Steel-Beer-Vessels-1024x433.jpg" alt="Three large stainless steel vessels for beer in a brewery" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-Steel-Beer-Vessels-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-Steel-Beer-Vessels-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-Steel-Beer-Vessels-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-Steel-Beer-Vessels.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Stainless steel vessels for beer</p></div>
<p><span style="font-weight: 400;"><a href="https://byo.com/malt/item/1144-metallurgy-for-homebrewers" target="_blank" rel="noopener">All metals differ</a> from one another on an electrochemical scale</span><span style="font-weight: 400;"> of passive to active. The more active the metal, the more it will rust. Corrosion happens between two types of metals when there is an electrolyte present. In this case, beer is the electrolyte through which electric current can flow. This will trigger the more active metal to ionize, thus react with oxygen to form oxide and or other corrosive materials. Many metals used for beer kettles naturally have a passive layer of oxide film that can inhibit corrosion. The trick is to clean and maintain the kettle without compromising this oxide layer.</span></p>
<p><span style="font-weight: 400;">Brandon and his team custom-built a lot of their equipment out of stainless steel, and make adjustments to it when necessary with a sanitary welder. Between Brandon and his engineer, they have 35 years of experience handling such equipment, but for those who are just starting out, finding and maintaining the right equipment can be tricky. </span></p>
<h2><b>Choosing the Right Kettle </b></h2>
<p><span style="font-weight: 400;">Traditionally, the most common materials for beer kettles were copper, stainless steel and aluminum, but today, most kettles are made out of stainless steel. Copper was an ideal material because of its high heat conductivity, formability and ease of maintenance. The biggest downfall is it can form an oxide called verdigris, composed of several chemical compounds that can react with beer and lead to </span><a href="https://www.labmate-online.com/article/chromatography/1/shimadzu-europa-gmbh/phow-safe-is-safe-analytical-tools-for-tracing-contaminants-in-foodppnbspp/2231" target="_blank" rel="noopener"><span style="font-weight: 400;">copper poisoning</span></a><span style="font-weight: 400;">. Aluminum is a cheaper choice, but the hardest to maintain because it requires special care to </span><a href="https://learn.kegerator.com/brew-kettles/" target="_blank" rel="noopener"><span style="font-weight: 400;">build and maintain an oxide layer</span></a><span style="font-weight: 400;">. For homebrewers, this is a hassle and mistreatment can lead to a foul tasting beer. </span></p>
<div id="attachment_12616" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-steel-pots.jpg" target="_blank" rel="noopener"><img class="wp-image-12616 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-steel-pots-1024x433.jpg" alt="Three stainless steel pots on a stove top" width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-steel-pots-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-steel-pots-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-steel-pots-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/Stainless-steel-pots.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">Stainless steel pots</p></div>
<p><span style="font-weight: 400;">The most common stainless steels used for beer kettles are the</span><a href="https://www.thebalance.com/type-304-and-304l-stainless-steel-2340261" target="_blank" rel="noopener"><span style="font-weight: 400;"> 304 and 316 types</span></a><span style="font-weight: 400;">. They form a chromium oxide layer that protects the stainless steel from corrosion. Compared to other metals, stainless steel is highly formable, easy to maintain and available just about anywhere. </span><span style="font-weight: 400;"><br />
</span></p>
<h2><b>Crafting Customized Creations </b></h2>
<p><span style="font-weight: 400;">Along with the right-sized stainless steel kettle, here are some other </span><a href="https://www.homebrewersassociation.org/how-to-brew/beginner/homebrew-equipment/" target="_blank" rel="noopener"><span style="font-weight: 400;">basic equipment homebrewers need</span></a><span style="font-weight: 400;">: either plastic or glass fermentation buckets (also known as carboys), airlock, hydrometer, syphoning tube, cloth bag for the malt and bottles and caps for packaging. </span></p>
<p><span style="font-weight: 400;">Once the equipment is all set, the fun part begins; crafting the beer. </span></p>
<div id="attachment_12605" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/08/The-Perfect-Pairing-Chocolate-and-Beer.jpg" target="_blank" rel="noopener"><img class="wp-image-12605 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/08/The-Perfect-Pairing-Chocolate-and-Beer-1024x527.jpg" alt="Chocolates placed on top of six bottles of beer" width="640" height="329" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/08/The-Perfect-Pairing-Chocolate-and-Beer-1024x527.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/The-Perfect-Pairing-Chocolate-and-Beer-800x411.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/08/The-Perfect-Pairing-Chocolate-and-Beer-768x395.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">The perfect pairing: chocolate and beer (Source: <a href="http://www.berries.com/blog/oktoberfest-chocolate-beer" target="_blank" rel="noopener">Berries.com</a>)</p></div>
<p><span style="font-weight: 400;">The </span><a href="http://www.brewscruisecharlotte.com/4-ingredients-needed-to-brew-beer/" target="_blank" rel="noopener"><span style="font-weight: 400;">main ingredients</span></a><span style="font-weight: 400;"> for beer are malt, hops, yeast and water, but lately, professional and home brewers are experimenting with </span><a href="http://www.bonappetit.com/drinks/beer/article/beers-trends-2017" target="_blank" rel="noopener"><span style="font-weight: 400;">additional ingredients</span></a><span style="font-weight: 400;"> such as coffee, chocolate, lactose, fruit and dry hops for sour beers. Others are aging their beer in wooden barrels and adding high-quality art to their packaging labels. Even with the emergence of new trends, classic brews and IPAs still remain the most popular. For those just starting out on the brewer’s journey, it may be best to start by following an existing recipe. Here are a couple of tutorials for inspiration:</span></p>
<p><span style="font-weight: 400;">Chefs at the White House brewed their own beer as requested by former U.S. President Barack Obama, using honey harvested on the grounds. The chefs were willing to work in their spare time to perfect the White House Honey Ale and Honey Porter.</span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/dygQrX8FI3Q?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Another home brewing enthusiast is Wil Wheaton, the actor who starred in Star Trek: The Next Generation and The Big Bang Theory. Not only does he experiment with craft beers at home, he was on the team of brewers who came out with a beer called “</span><a href="http://www.stonebrewing.com/beer/stone-collaborations/drew-curtis-wil-wheaton-greg-koch-stone-farking-wheaton-w00tstout-1#ageGatePassed" target="_blank" rel="noopener"><span style="font-weight: 400;">Stone Farking Wheaton W00tstout.</span></a><span style="font-weight: 400;">”  He also partnered with </span><a href="https://www.northernbrewer.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Northern Brewer</span></a><span style="font-weight: 400;"> to make his very own </span><a href="https://www.amazon.com/Wheaton-Making-Starter-Vandaleyes-Recipe/dp/B00W3PXBYC/ref=cm_cr_arp_d_product_top?ie=UTF8" target="_blank" rel="noopener"><span style="font-weight: 400;">home brewing kit</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Here he is with brewers from Northern Brewer making a batch of his craft beer at home. When explaining his equipment, Wheaton says he prefers stainless steel equipment because “it looks like it came from the future.” </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/C4YQqIMeS14?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Finally, for a more unique brew that can be paired with delicate dishes such as veal, watch Gordon Ramsay and Dougal Sharp brew a craft beer in Ramsay’s own backyard. This recipe requires the brew to ferment in an oak barrel formerly used to hold bourbon for a smooth flavor.  </span></p>
<div class="video_wrap"><iframe src="https://www.youtube.com/embed/jAZBr3SbTKI?rel=0" width="300" height="150" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span></span></iframe></div>
<p><span style="font-weight: 400;">Beer is a staple beverage in many cultures around the globe. Thanks to the rise in popularity of craft beers, beer is now a trendy, hip beverage that has a young following. More and more beer lovers are testing out their own creations at home and even making a career out of it. All they need is reliable equipment, the basic ingredients and whatever additions that will make their beer unique. Not everyone can agree on which beer is best, but then again, that is the beauty of craft beers. Cheers to beer and happy International Beer Day! </span></p>
<p>&nbsp;</p>
]]></content:encoded>
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					<item>
				<title>Why Steel Packaging is the Real ‘Man of Steel’</title>
				<link>https://newsroom.posco.com/en/steel-packaging-real-man-steel/</link>
				<pubDate>Mon, 15 Dec 2014 15:25:57 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[CFA]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[cold beer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Designer’s Paradise]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Grab me a cold one]]></category>
		<category><![CDATA[man of steel]]></category>
		<category><![CDATA[man of steel series]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[real man of steel]]></category>
		<category><![CDATA[Recycle]]></category>
		<category><![CDATA[recycled]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[recycling process]]></category>
		<category><![CDATA[Safety First]]></category>
		<category><![CDATA[Severstal North America]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[Steel Cans]]></category>
		<category><![CDATA[Steel Packaging]]></category>
		<category><![CDATA[Steel Packaging Council]]></category>
		<category><![CDATA[technology]]></category>
									<description><![CDATA[“Grab me a cold one.” We often say as we walk into a bar or a kitchen. And, there is no doubt that ice-cold beer is the best quencher in any occasion. Speaking]]></description>
																<content:encoded><![CDATA[<p style="text-align: center;" align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/Picture22.png"><img class="aligncenter  wp-image-5538" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/Picture22-1024x690.png" alt="Picture2" width="576" height="388" /></a></p>
<p align="left"><span style="font-size: small;">“Grab me a cold one.”</span></p>
<p align="left">We often say as we walk into a bar or a kitchen. And, there is no doubt that ice-cold beer is the best quencher in any occasion. Speaking of cold beer, when we think about drinks in various types of containers, the beverages in cans seem to chill faster and deliver a fresher taste. Especially, steel cans are durable and convenient yet prevalent in everyday living. What makes steel packaging so great? Even a superhero, Man of Steel, is named after this material. Let’s discover more about it from now.</p>
<p><span style="font-size: medium; color: #3366ff;"><b>Advantages of Steel Packaging</b></span></p>
<ul>
<li><b>Reduce. Reuse. Recycle. <a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/Picture43.png"><img class="aligncenter  wp-image-5539" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/Picture43-1024x692.png" alt="Picture4" width="576" height="389" /></a></b><span style="font-size: small;"><span style="font-size: small;">From eco-bags to reusable batteries, consumers and brand owners are becoming increasingly aware of issues such as recycling rates. Among the plethora of sustainable materials, steel embodies a special meaning since it is 100% recyclable. Moreover, steel packaging for food can be endlessly recycled without losing any of its quality. Especially due to its magnetic properties, steel can be sorted out easily by a magnetic classifier. This advantage contributes to its easy and low-cost recycling process, encouraging more reuses of steel. In fact, more than 50% of global steel production is generated from steel scrap.<br />
</span></span>Canned products don’t require the energy of refrigeration during storage. In addition, as steel packaging technology advances, the steel packaging is getting stronger and lighter while requiring less material in production process. The lighter weight of the packaging allows more product to be shipped using less fuel – meaning less money and better environment. Steel packaging’s unlimited reusability and adaptability are worth to compare with the Man of Steel, the human race’s eternal superhero.</li>
</ul>
<ul>
<li><b>Designer’s Paradise <a href="https://newsroom.posco.com/en/wp-content/uploads/2014/12/Picture32.png"><img class="aligncenter  wp-image-5540" src="https://newsroom.posco.com/en/wp-content/uploads/2014/12/Picture32-1024x692.png" alt="Picture3" width="576" height="389" /></a></b><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">When you walk in to a giant grocery store or a convenient store anywhere in city areas, a vibrant collection of diverse soda cans is a hard thing to miss. The flexile and easily applicable quality of steel allows steel cans to adopt millions of trendy and interesting designs, which appeal strongly to the consumers. Steel cans can be applied with tactile finishes of distinctive quality, leading designers and brand owners to benefit from the material’s outstanding characteristics. From embossing, matte finishes, leather-like coatings and lacquering, the array of innovative decorations is not bound to a limit. Splendid colors of steel packaging surely let the beverage cans to stand out on a crowded shelf at the store.</span></span></span><span style="font-size: small;"><br />
Some of the large global companies are collaborating with designers or brands to create an extraordinary steel packaging that bestows a premium value and a unique aesthetic quality. Moreover, despite the economical impression of tins, many manufacturers are using steel packaging for high-end cosmetic products or luxurious candles as an innovative means of powerful consumer appeal.</span></li>
</ul>
<ul>
<li><span style="font-size: small;"><span style="font-size: small;"><b>Safety First<br />
</b>In every scene of summer vacation at the beach or by the pool, the existence of soda cans and food cans doesn&#8217;t seem so surprising. It is almost natural to hold a drink can at sporting events and concerts whereas beer bottles or any other glass container are often prohibited due to safety reasons. Cans, especially steel cans, are safe because they don’t shatter.</span></span><span style="font-size: small;">Steel can’s durability is only one of many safety benefits of the material. Canned fruits and vegetables are sealed in steel cans within a short time after harvesting. And during the canning process, micro-organisms that could affect the food quality are eliminated by heating the sealed steel container. After all these packing procedures, the food inside stays its freshness for a long period as its steel packaging provides perfect protection against oxygen, light, moisture and other contaminants.</span></li>
</ul>
<p><span style="color: #3366ff;"><strong><span style="font-size: medium;">More about Steel Cans, Steel Packaging Council</span> </strong></span><br />
Among millions of councils in the world, there is a special council for steel packaging as well. The steel packaging promotes steel as a choice of material for a variety of products by expanding the viability of steel packaged products with consumers and brand owners. According to the information from the Canned Food Alliance (CFA), the Steel Packaging Council is a founding member of the CFA. As the alliance consists of steel makers, food processors and affiliate members of the industry, the Steel Packaging Council fosters steel-based solutions to develop existing markets to a great extent. American Iron and Steel Institute specifies that investors of the council are USS-POSCO Industries, ArcelorMittal Dofasco, ArcelorMittal USA LLC, United States Steel Corporation, Severstal North America and more. These investor companies provide materials that are used to make steel food cans that embellish our daily lifestyles. In this respect, POSCO is currently producing and supplying black plate which is a prior material of tin plate, the key material of steel can production.</p>
<p>While providing such safety and convenience to people around the world, steel packaging are preserving resources for future generation to live in a better world. This amazing qualities that contribute to the human race, certainly seem similar to the Man of Steel who is all about the world peace without asking anything in return. With excellent recycling abilities, unique design qualities and the consumer-friendly features, it seems that steel packaging has the potential to surpass the value that Superman offers.</p>
<p>Check out the cool infographics below for more interesting stories!</p>
<ul>
<li><a href="http://steelcan.com/">http://steelcan.com/</a></li>
<li><a href="http://www.smartcansolutions.com/pdfs/Steel_Food_Can_Facts.pdf">http://www.smartcansolutions.com/pdfs/Steel_Food_Can_Facts.pdf</a></li>
</ul>
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				<title>The Latest Korean Soap Opera You Have to Watch!</title>
				<link>https://newsroom.posco.com/en/latest-korean-soap-opera-watch/</link>
				<pubDate>Wed, 16 Apr 2014 16:01:45 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Steel Matters]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[beer and fried chicken]]></category>
		<category><![CDATA[Blue House President]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Daechul Shin]]></category>
		<category><![CDATA[do min jun]]></category>
		<category><![CDATA[Image Source Official]]></category>
		<category><![CDATA[into the flames]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Jin Ryu]]></category>
		<category><![CDATA[Jun Ji]]></category>
		<category><![CDATA[jun ji hyun]]></category>
		<category><![CDATA[k-drama]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[korean drama]]></category>
		<category><![CDATA[korean soap opera]]></category>
		<category><![CDATA[Korean War]]></category>
		<category><![CDATA[My Love from the Stars]]></category>
		<category><![CDATA[pohang]]></category>
		<category><![CDATA[POSCO]]></category>
		<category><![CDATA[posco drama]]></category>
		<category><![CDATA[POSCO founder]]></category>
		<category><![CDATA[soojong choi]]></category>
		<category><![CDATA[steel]]></category>
		<category><![CDATA[steel industry]]></category>
		<category><![CDATA[Taehyung Park]]></category>
		<category><![CDATA[taeyoung sohn]]></category>
		<category><![CDATA[The Heirs]]></category>
		<category><![CDATA[tv chosun]]></category>
		<category><![CDATA[tv chosun drama]]></category>
									<description><![CDATA[The Heirs…My Love from the Stars…Do you remember the Korean dramas that swept our hearts in 2014? Korean soap operas are taking the world by storm and even]]></description>
																<content:encoded><![CDATA[<p align="left"><i>The Heirs…My Love from the Stars</i>…Do you remember the Korean dramas that swept our hearts in 2014? Korean soap operas are taking the world by storm and even influencing foreigners to learn Korean and Korean culture. After the female lead from <i>My Love from the Stars, </i>Jun Ji-hyun, mentioned “beer and fried chicken” in one episode, it significantly boosted chicken &amp; beer sales in China.</p>
<p align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/11.jpg"><img class="size-large wp-image-3377 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/11-1024x672.jpg" alt="1" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/11-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/11-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/11-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/11.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p align="center">Pictured here: Production presentation with the stars of <i>Into the Flames</i></p>
<p align="left">Dramas are being translated into multiple languages so that audiences beyond the domestic market can follow all the latest “K-dramas”. It is amazing to see this change in perception especially when one considers the war-stricken country that Korean was 60 years ago. Did you know that a huge turning point and growth driver for the Korean economy was… the steel industry?</p>
<p align="left"><i>Into the Flames</i>, which begins to air this month on TV Chosun, attempts to dramatize the true story of the founding of POSCO, Korea’s leading steelmaker, during Korea’s more turbulent times.</p>
<p align="left"><span style="color: #3366ff;"><b>Into the Flames, the dramatized founding story of POSCO</b></span></p>
<p align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/ggggg.jpg"><img class="aligncenter size-full wp-image-3414" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/ggggg.jpg" alt="ggggg" width="400" height="570" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/ggggg.jpg 574w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/ggggg-561x800.jpg 561w" sizes="(max-width: 400px) 100vw, 400px" /></a></p>
<p align="center"><span style="font-size: 13px;">(Image Source: </span><a style="font-size: 13px;" href="http://tv.chosun.com/drama/flame/sub/menu_21.html">Official homepage of TV Chosun</a><span style="font-size: 13px;">)</span></p>
<p align="left"><i>Into the Flames </i>takes place during the 1960~70s with Korea depicted as a poor, war-ravaged country. It is during this period that Korea began to modernize as passions transformed into reality. The dreams of the self-made man, the equivalent of the ‘American Dream’, was very much alive during this period. The beginnings of POSCO took place precisely during these times.</p>
<p align="left"><span style="color: #3366ff;"><b>T</b></span><span style="color: #3366ff;"><b>he Story of Koreans Reaching for the Impossible</b></span></p>
<p style="text-align: center;" align="left"><span style="color: #3366ff;"><b><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/31.jpg"><img class="size-large wp-image-3378 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/31-1024x672.jpg" alt="3" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/31-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/31-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/31-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/31.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a></b></span> Pictured here: Scene from <i>Into the Flames</i></p>
<p align="left"><i>Into the Flames</i> portrays the success story of one individual, Taehyung Park, who contributes greatly to the Korean economy. The story begins in Japan where Taehyung Park grows up beneath poor parents. During high school, he befriends Daechul Shin while playing Judo. The two friends meet a Japanese girl named Kumiko and fall in love with her. With her help, the two boys find work at a local steel plant. It is here that Taehyung Park discovers the intrigue of the steel industry.</p>
<p style="text-align: center;" align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/41.jpg"><img class="size-large wp-image-3379 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/41-1024x672.jpg" alt="4" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/41-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/41-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/41-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/41.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a> Pictured here: Scene from <i>Into the Flames </i>depicting Taehyung Park and Kumiko during his youth in Japan</p>
<p align="left">Like all beloved Korean dramas, <i>Into the Flames </i>has its share of lost love, challenges and dramatic twists. From the looks of it, there might be a love triangle forming between Taehyung Park, Daechul Shin and Kumiko. We can’t wait!</p>
<p align="left"> <a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/51.jpg"><img class="size-large wp-image-3380 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/51-1024x672.jpg" alt="5" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/51-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/51-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/51-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/51.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p align="center">Pictured here: Daechul Shin (played by Jin Ryu), Kumiko (played by Taeyoung Sohn) and Taehyung Park (Played by Soojong Choi) are the main characters that star in <i>Into the Flames</i></p>
<p style="text-align: left;" align="center">Later on in the story, the president of Korea sits down with Taehyung Park and proposes the idea of establishing a steel mill in Korea to rejuvenate the Korean economy. After deep contemplation, Taehyung Park charismatically says, <strong>“I will do it. I will try building a steel mill in this nation.”</strong> By overcoming hardships from the Japanese occupation and Korean War, he later establishes a steel mill which sets the stage for the beginning of POSCO.</p>
<p align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/61.jpg"><img class="size-large wp-image-3381 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/61-1024x672.jpg" alt="6" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/61-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/61-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/61-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/61.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p style="text-align: center;" align="left"><span style="font-size: 13px;">Pictured here: Scene from </span><i style="font-size: 13px;">Into the Flames</i></p>
<p align="left"><span style="color: #3366ff;"><b>Behind-the-Scenes of <i>Into the Flames</i></b></span></p>
<p>To capture the essence of this rich history, drama sets were created to imitate scenes of Pohang as well as at the former Blue House (President’s home) in Gyeongsangbuk-do region of Korea.</p>
<p style="text-align: center;" align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/7.jpg"><img class="size-large wp-image-3382 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/7-1024x369.jpg" alt="7" width="640" height="230" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/7-1024x369.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/7-800x288.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/7-768x277.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/7.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a> Pictured here: Drama stage set that replicates the former Blue House</p>
<p align="left">Filming of the drama also involved very real action! The main character of the drama, Taehyung Park, played Judo during his youth. Therefore the young actors had to go through special training 3 to 4 times a week for an entire month in order to make the acting as real as possible.</p>
<p style="text-align: center;" align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/9.jpg"><img class="size-large wp-image-3383 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/9-1024x672.jpg" alt="9" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/9-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/9-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/9-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/9.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a> Pictured here: Main characters in their youth practicing Judo</p>
<p align="left">The drama was very action packed with car explosions and helicopter appearances. For the scene with the car explosion, the film crew had to use a crane to bring the car down the cliff. We can expect a very intense drama to unfold, right?</p>
<p align="left"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/10.jpg"><img class="size-large wp-image-3384 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/10-1024x672.jpg" alt="10" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/10-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/10-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/10-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/10.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p align="center"><span style="font-size: 13px;">Pictured here: Car explosion during filming of </span><i style="font-size: 13px;">Into the Flames</i></p>
<p align="center"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/111.jpg"><img class="size-large wp-image-3385 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/111-1024x672.jpg" alt="11" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/111-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/111-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/111-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/111.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a></p>
<p align="center"><i> </i>Pictured here: Car fallen from cliff during a scene from <i>Into the Flames</i></p>
<p style="text-align: left;" align="center"><i> </i>Apparently the helicopter used during the filming is the same model as what Queen Elizabeth rides!  How exciting. We are curious about what role it plays in the drama episodes.</p>
<p style="text-align: center;"><a href="https://newsroom.posco.com/en/wp-content/uploads/2014/04/12.jpg"><img class="size-large wp-image-3386 aligncenter" src="https://newsroom.posco.com/en/wp-content/uploads/2014/04/12-1024x672.jpg" alt="12" width="640" height="420" srcset="https://newsroom.posco.com/en/wp-content/uploads/2014/04/12-1024x672.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/12-800x525.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/12-768x504.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2014/04/12.jpg 1173w" sizes="(max-width: 640px) 100vw, 640px" /></a> Pictured here: Helicopter used for filming</p>
<p><span style="font-size: 13px;">The first airing of the drama is set for April 25</span><sup>th</sup><span style="font-size: 13px;">! We hope you are as excited as we are. Let us know what you think!</span></p>
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