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		<title>automobile expert &#8211; Official POSCO Group Newsroom</title>
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            <title>automobile expert &#8211; Official POSCO Group Newsroom</title>
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				<title>POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry</title>
				<link>https://newsroom.posco.com/en/posco-giga-steel-offers-solutions-evolving-auto-industry/</link>
				<pubDate>Wed, 12 Apr 2017 10:00:42 +0000</pubDate>
				<dc:creator><![CDATA[posconews]]></dc:creator>
						<category><![CDATA[Business]]></category>
		<category><![CDATA[advanced high strength steel]]></category>
		<category><![CDATA[AHSS]]></category>
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		<category><![CDATA[POSCO GIGA STEEL]]></category>
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									<description><![CDATA[The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this,]]></description>
																<content:encoded><![CDATA[<p><span style="font-weight: 400;">The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this, automakers are searching for materials that are both lighter and stronger so that they can build safer and more efficient cars. As the world’s fourth largest steelmaker, POSCO provides advanced steel solutions to meet these challenges.  </span></p>
<p><span style="font-weight: 400;">POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for </span><span style="font-weight: 400;">10% of the global automotive steel sheet market</span><span style="font-weight: 400;">. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL.</span></p>
<h2><b>POSCO GIGA STEEL, the Beginning of a New Era </b></h2>
<p><span style="font-weight: 400;">POSCO GIGA STEEL represents the apex of steel technology as it is lightweight, strong, and highly formable &#8211; exactly what automakers are looking for. Innovations in POSCO’s manufacturing processes reduce both its production emissions and price, making it a more sustainable and affordable option for car makers compared to other lightweight materials. See how POSCO GIGA STEEL is opening a new era for automotive steel in the video below.</span></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/AuibHcF8Jjs?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<h2><b>POSCO GIGA STEEL Provides Strength &amp; Safety </b></h2>
<p><span style="font-weight: 400;">Automotive steel is categorized according to its tensile strength. POSCO GIGA STEELS fall into the highest category, which includes steels with a tensile strength rated at more than 1 GPa (Gigapascal), meaning it can withstand more than 100 kilograms-force per square millimeter. In the past, steels with tensile strength ratings this high have been problematic for automakers as they had low ductility and elongation properties. </span></p>
<p><span style="font-weight: 400;">What makes POSCO GIGA STEEL the ideal material for automakers is its ability to both bend and withstand an immense amount of weight and pressure. </span><span style="font-weight: 400;">POSCO’s ultra high strength giga steel has up to three times more formability than other types of comparable steel on the market, making it ideal for manufacturers.</span></p>
<p><span style="font-weight: 400;">A car’s safety can also be enhanced significantly when POSCO GIGA STEEL is applied to a vehicle’s BIW (body in white) or front and back bumpers. POSCO GIGA STEEL is not only strong but has exceptional shock absorption during impact. </span></p>
<p><span style="font-weight: 400;">The strength and safety of POSCO GIGA STEEL have been tested and proven to meet the industry’s strictest safety standards. The </span><a href="http://www.poscopac.com/eng/sub02/05_01.php" target="_blank" rel="noopener"><span style="font-weight: 400;">POSCO Body Concept-Electric Vehicle (PBC-EV)</span></a><span style="font-weight: 400;"> is a lightweight and safe car body for electric vehicles made with POSCO GIGA STEEL. In safety tests, </span><span style="font-weight: 400;">it received </span><a href="http://www.koreatimes.co.kr/www/news/biz/2017/02/123_205754.html" target="_blank" rel="noopener"><span style="font-weight: 400;">&#8220;five stars&#8221; from the Europe New Car Assessment Program</span></a><span style="font-weight: 400;"> and a &#8220;good&#8221; rating from the Insurance Institute for Highway Safety (IIHS) &#8211; the highest ratings one can receive from both organizations.</span></p>
<div id="attachment_10917" style="width: 650px" class="wp-caption aligncenter"><a href="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg" target="_blank" rel="noopener"><img class="wp-image-10917 size-large" src="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg" alt="POSCO’s PBC-EV made with GIGA STEEL is both safe and lightweight." width="640" height="271" srcset="https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-1024x433.jpg 1024w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-800x338.jpg 800w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design-768x325.jpg 768w, https://newsroom.posco.com/en/wp-content/uploads/2017/03/7.-POSCO-PCB-electric-vehicle-design.jpg 1300w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">POSCO’s PBC-EV made with POSCO GIGA STEEL is both safe and lightweight.</p></div>
<h2><b>POSCO GIGA STEEL Helps Deliver Lightweight &amp; Sustainable Cars</b></h2>
<p><span style="font-weight: 400;">Strict regulations on fuel efficiency and carbon emissions continue to push automakers to look for </span><span style="font-weight: 400;">lighter materials to reduce the overall weight of vehicles</span><span style="font-weight: 400;">. However, because stricter safety regulations typically require using heavier body parts, automakers are looking for both strong and light materials to build their cars. <span style="color: #000000;">L</span></span><span style="color: #000000;">ightweight solutions can be found in some alternative materials, such as aluminum and carbon fiber composites, <a href="https://newsroom.posco.com/en/auto-industry-finds-steel-solution-lightweighting/" target="_blank" rel="noopener">but there are some drawbacks</a>. For example, although POSCO GIGA STEEL is heavier than aluminum (when measuring equal parts area and thickness), it is more than three times stronger. Therefore, less of it is needed to manufacture products that are as light or lighter than those made with aluminum.</span></p>
<p>Car bodies manufactured with POSCO GIGA STEEL and other advanced high strength steels could see a <a href="http://www.poscopac.com/eng/sub02/05_01.php">26% reduction in total weight</a> when compared to cars of the same size with internal combustion engines. Considering that the average body weight of medium-sized cars in the early 2000’s was 280-300 kg, this is a remarkable achievement for automakers today.</p>
<p><span style="font-weight: 400;">Also, based on its life cycle assessment measuring carbon dioxide emissions from production to recycling, POSCO GIGA STEEL performs remarkably well as an eco-friendly material. According to the </span><a href="https://www.worldsteel.org/" target="_blank" rel="noopener"><span style="font-weight: 400;">World Steel Association</span></a><span style="font-weight: 400;">, steel emits 2.0 to 2.5 kg of carbon emissions when producing 1 kg of material while aluminum emits 11 to 12.6 kg when producing the same amount. Even after production, cumulative greenhouse gas emissions of vehicles made with steel is 10% lower when looking at the full life cycle.</span></p>
<h2><b>POSCO GIGA STEEL Offers an Affordable Option</b></h2>
<p><span style="font-weight: 400;">In automotive lightweighting, a reverse correlation often exists between price and weight. Lighter materials are typically more expensive and heavier materials usually have a lower price. POSCO GIGA STEEL helps bridge this gap by producing automotive steel that is both lightweight and cost-effective.  </span></p>
<p><span style="font-weight: 400;">Body parts made of POSCO GIGA STEEL can see significant cost savings. Alternative materials like aluminum can cost anywhere from 2.1 to 3.5 times more than POSCO GIGA STEEL. Additionally, current market prices of alternative materials are not expected to decrease over the next ten years.</span></p>
<p><span style="font-weight: 400;">Facing increasingly strict regulations, POSCO GIGA STEEL offers an ideal choice for automakers to build stronger, lighter, and more sustainable cars. According to POSCO Research Institute (POSRI), advanced high-strength steels (AHSS) like POSCO GIGA STEEL should see increased demand, accounting for 69% of total steel plates by 2023.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Throughout April &amp; May, </span><i><span style="font-weight: 400;">The Steel Wire</span></i><span style="font-weight: 400;"> will explore how POSCO is leading the automotive steel market with its innovative steel products like POSCO GIGA STEEL. </span><strong><a href="https://newsroom.posco.com/en/subscribe/" target="_blank" rel="noopener"><b>Don</b><b><span lang="EN-US"><span lang="EN-US">’</span></span></b><b>t miss any of the exciting stories from The Steel Wire </b><b><span lang="EN-US"><span lang="EN-US">–</span></span></b><b> subscribe via email today</b></a>. </strong></p>
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